⚡ Kort oordeel:
- Prijzen: ActiveCampaign starts at $15/month. Agile CRM starts at $8.99 and has a free plan.
- Het meest geschikt voor: ActiveCampaign for email marketing automation. Agile CRM for cheap all in one CRM basics.
- Belangrijkste verschil: ActiveCampaign leads on email campaigns and deliverability. Agile CRM bundles helpdesk and telephony.
- Onze keuze: ActiveCampaign (4.0 vs 2.8) because its automation and email tools are far deeper.
Both tools promise sales and marketing in one place.
Only one of them is still growing.
ActiveCampaign is an email first platform with a built in CRM.
Agile CRM is a budget CRM system that also sends email.
That one word swap changes everything about who should buy which.
Overzicht
This ActiveCampaign vs Agile CRM comparison covers pricing, key features, and ease of use.
Our sources are published specs, pricing pages, and G2 reviews.
Our writers also spent hands on time inside both platforms.
Die bevindingen staan in de onderstaande secties onder 'Wat ons team heeft opgemerkt'.
Wat is ActiveCampaign?
ActiveCampaign is a marketing automation and CRM platform for growing businesses.
It handles email marketing, sales automation, and contact management in one login.
The company calls it Customer Experience Automation, or CXA.
You can run email campaigns, tekst messages, WhatsApp, and ads from one dashboard.
Most people pick it for the visual automation builder.
The ActiveCampaign features you actually pay for sit in the higher tiers.
New features land often, and the more advanced features need the Plus plan or above.
Here is a short walkthrough of the platform before we dig into pricing.
🏆 Winnaar: ActiveCampaign
Over 900 pre built templates for automation. A built in CRM sits on every plan. The 14 day trial needs no card.
ActiveCampaign-prijzen
Pricing starts at $15/month for small businesses. Four tiers, and the price also moves with your contact count.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Starter | $15/maand | Small teams sending their first email campaigns |
| Plus | $49/maand | Sales teams that want the built in CRM and lead scoring |
| Pro | $79/maand | The more advanced user who needs split testing and attribution |
| Onderneming | $145/maand | Big businesses wanting custom reports and a dedicated account team |
Pricing verified September 2026.
Gratis proefperiode: 14 days, no credit card, with access to most Professional tier features.
Geld-terug-garantie: None published. The trial is how you test it.
📌 Opmerking: Yearly billing takes 20% off. Migration from another newsletter tool is free, and every plan ships with the CRM.
⚠️ Waarschuwing: The Starter plan caps you at 5 actions per automation. Serious automation work needs Plus or higher.
⚠️ Pricing conflict flagged: Some third party sources list the entry plan at $19/month. Our CSV records $15/month, so $15 is used in every table, card, and schema field here. Check the pricing page before you buy.
Belangrijkste voordelen van ActiveCampaign
Here is what ActiveCampaign offers that keeps people paying:
- Geavanceerde automatisering: Over 900 automation templates ship with the tool. You can A/B test whole automation paths, not just subject lines.
- Diepgaande integraties: More than 950 integrations, including Shopify, Salesforce, WordPress, and Zapier.
- Geavanceerde segmentatie: Group contacts by site visits, location, purchase history, or past interaction.
- Leverbaarheid: ActiveCampaign’s deliverability scores well in independent inbox tests.
- AI-ondersteuning: Predictive sending picks the send time. The email builder can draft copy for you.
- Tijdsbesparing: The company says users save around 20 hours a month on manual work.
- Privacy: ActiveCampaign is GDPR compliant and stores customer data on US servers.
Wat ons team opmerkte
Ons schrijver set up a live account and built a welcome series plus a cart abandonment flow. Here is what stood out from that hands on time:
Voordelen en nadelen van ActiveCampaign
✅ Voordelen
- Over 900 automation templates and a drag and drop builder that needs no code
- Built in CRM with lead scoring on every paid plan
- More than 950 integrations, including Shopify, Salesforce and WordPress
- High deliverability rates in independent inbox tests
- Free migration service and a 14 day trial with no credit card
❌ Nadelen
- Overkill if you only want a simple newsletter tool
- The Starter plan allows only 5 actions per automation
- Costs climb fast as your contact list grows
- SMS and other add ons are billed on top of the plan price
Wat is Agile CRM?
Agile CRM is a cloud based, all in one CRM for small and medium businesses.
It has run since 2013, with offices in India en de Filipijnen.
Sales, marketing, and service sit in one interface.
Over 15,000 customers use it, and G2 Crowd has named it a leader.
De toonhoogte is simple: one cheap tool instead of three.
This walkthrough shows the dashboard and the deal pipeline in action.
🥈 Runner Up: Agile CRM
A free version covers up to 10 users. Helpdesk, telephony, and a sales pipeline are bundled in. There is no setup fee.
Agile CRM-prijsstelling
Agile CRM offers one free tier and three paid tiers.
| Plan | Prijs | Het beste voor |
|---|---|---|
| Vrij | Vrij | Up to 10 users testing contact management |
| Starter | $8.99 | Solo sellers who need a sales pipeline at a great price |
| Normaal | $29.99 | Marketing teams adding automation and custom fields |
| Onderneming | $47.99 | Larger sales teams needing rapportage and access controls |
Pricing verified September 2026.
Gratis proefperiode: The free version is the trial. No card, up to 10 users.
Geld-terug-garantie: None published. Test on the free plan first.
📌 Opmerking: These figures are per user, per month. A five person sales team on Regular pays roughly $150 a month, not $29.99.
⚠️ Waarschuwing: G2 reviews describe billing and support tickets that drag on. Read the cancellation terms before you commit to a year.
Belangrijkste voordelen van Agile CRM
Here is where Agile CRM still earns its keep:
- Gratis versie: Up to 10 users at no cost. Few rivals in the CRM software market match that.
- One interface: Sales, marketing, and service share one record, which cuts data silos.
- Helpdesk built in: Ticketing handles customer queries without a second tool.
- Telephony: Calls and email live inside the contact record, plus you can add notes after each call.
- Gamificatie: Leaderboards and badges push your sales team, which is rare at this price. It doubles as light sales enablement.
- Web engagement: Track site behaviour, then trigger a follow up email from it.
- Boeking: Leads book straight into your Google Calendar or Outlook.
Wat ons team opmerkte
Our writer ran a small pipeline in Agile CRM for a week and logged the rough edges. Here is what came out of it:
The same walkthrough is on video if you prefer watching to reading.
Voordelen en nadelen van Agile CRM
✅ Voordelen
- Gratis abonnement voor maximaal 10 gebruikers zonder installatiekosten.
- Sales, marketing, and helpdesk in a single interface
- Built in telephony and calendar booking on paid tiers
- Verkoopgamificatie met scoreborden en badges
- Faster to set up than heavier CRM systems
❌ Nadelen
- G2 reviewers report email sending breaking for weeks at a time
- Support answers are inconsistent and fixes can take two weeks
- Reporting tools are basic and awkward to configure
- Limited customization for teams needing custom objects or data mapping
Functievergelijking
Here is the head to head on the features that decide most purchases. The summary table gives you the shape of it, then we go feature by feature.
| Functie | ActiveCampaign | Agile CRM |
|---|---|---|
| Starting price | $15/maand | $8.99 |
| Gratis plan | ❌ | ✅ (10 users) |
| Built in CRM | ✅ | ✅ |
| Visuele automatiseringsbouwer | ✅ | ✅ |
| Pre built templates | ✅ 900+ | ✅ Beperkt |
| Landingspagina's | ✅ | ✅ |
| Send SMS and WhatsApp | ✅ (add on) | ✅ SMS only |
| Helpdesk ticketing | ❌ | ✅ |
| Integraties | ✅ 950+ | ✅ Minder |
| Verkoopgamificatie | ❌ | ✅ |
| Het beste voor | E-mailmarketingautomatisering | Cheap all in one CRM |
1. Email Marketing and Campaigns
ActiveCampaign: This is the core product. You get a drag and drop email builder, a large set of email templates, and A/B testing on entire sequences. ActiveCampaign’s deliverability scores near the top in independent inbox tests.
Agile CRM: Email marketing is here, with A/B testing and personalisation. But G2 reviewers say the delivery rate has fallen sharply, and the template builder is inflexible once you step outside its layout.
2. Marketing Automation and Workflows
ActiveCampaign: Over 900 pre built templates let you build automations in minutes. Multi step workflows carry conditional logic, so you can branch, wait, or end automation based on behaviour. This is intelligent marketing automation in the real sense.
Agile CRM: The drag and drop workflow builder covers follow ups, lead scoring, and data entry. It handles simple sales automation well. Deep branching and multi channel logic are where it runs out of road.
3. Built In CRM and Sales Pipeline
ActiveCampaign: The ActiveCampaign CRM ships on every plan. It tracks the sales pipeline, scores leads, and moves deals automatically when a contact acts. Sales forecasting and custom objects sit on the higher tiers.
Agile CRM: Deals management is the strongest part of the platform. The visual pipeline is clean, milestones are easy to edit, and gamification adds a nudge for the sales team.
4. Contact Management and Segmentation
ActiveCampaign: Advanced segmentation groups people by site visits, location, purchase history, or tag. Custom fields are flexible, and you can add notes to any contact record.
Agile CRM: Contact management gives a 360 degree view of every customer, with calls, email, and LinkedIn details in one place. Custom fields exist, but large teams hit limits on data mapping.
5. Company Records and Customer Data
ActiveCampaign: Accounts link contacts to a parent company, and custom objects on higher plans let you store almost any customer data shape. That matters for ecommerce CRM work where orders and products need their own records.
Agile CRM: Companies get their own records with linked contacts and deals. It is enough for a kleine onderneming, but there is no custom object layer for unusual data.
6. Dynamic Content and Personalization
ActiveCampaign: Conditional content shows or hides blocks based on subscriber data. Dynamic content swaps images and offers per recipient. RSS triggered campaigns and transactional email are both supported.
Agile CRM: Personalisation is tag based and works for a simple follow up email. There is no equivalent depth of rule driven content swapping.
7. Landing Pages, Forms and Scheduling
ActiveCampaign: Landing pages and forms are native, and a form submission can trigger an automation direct. Ads ActiveCampaign runs on Meta and Google feed the same contact list.
Agile CRM: You get landing pages and forms too, plus an online calendar. Leads pick a slot and it syncs to Google Calendar or Outlook, no back and forth mail.
8. AI and Predictive Sending
ActiveCampaign: AI picks the best send time per contact. Since 2025, Active Intelligence agents can build campaigns and suggest high value segments from live data.
Agile CRM: AI agents for lead scoring and predictive analytics are on the 2026 roadmap. Today the scoring is rule based, which is fine for a short sales process.
9. Email Builder and Content Creation
ActiveCampaign: The email builder includes AI drafting, so you can create a campaign from a one line brief. Text messages and SMS add ons extend the same message to phones.
Agile CRM: The editor is simple and looks fine inside its own layout. Step outside that layout and it fights you, which reviewers flag often.
10. Rapportage en analyses
ActiveCampaign: Reporting covers campaign performance, attribution, and revenue generated per automation. Custom reports arrive on the Enterprise plan, along with single sign on.
Agile CRM: Reports and analytics exist, but G2 reviewers call them poorly configured. If you need board ready numbers, plan to export to a spreadsheet.
11. Customer Service and Support
ActiveCampaign: Chat and email support on all tiers, with phone support and a dedicated account team higher up. The knowledge base is deep and searchable.
Agile CRM: Support is the most divisive part of the product. Some reviewers call it great support. Others report different answers from each agent and two week waits on bugs.
⚠️ Waarschuwing: Support quality reports for Agile CRM contradict each other sharply. Open a ticket during your free trial and judge the response yourself.
12. Pricing and Cost
| Laag | ActiveCampaign | Agile CRM |
|---|---|---|
| Vrij | ❌ | Vrij |
| Invoer | Starttarief: $15 per maand | Starter $8.99 |
| Midden | Plus $49 per maand | Regular $29.99 |
| Bovenste | Pro $79/maand | Enterprise $47.99 |
| Bovenkant | Enterprise $145/maand | ❌ |
ActiveCampaign: Price scales with contacts, not seats. That suits a small marketing team with a big list. Annual billing cuts 20%, and SMS or CRM add ons are billed separately.
Agile CRM: Price scales with seats. Cheap for one or two people, less cheap for ten. The free version and the absence of a setup fee still make it the lower risk first purchase.
Verschillende scenario's
| Als u het nodig heeft... | Kiezen | Waarom |
|---|---|---|
| Zero budget to start | Agile CRM | Free version covers 10 users |
| Serious email marketing automation | ActiveCampaign | 900+ templates, better inbox rates |
| Helpdesk in the same tool | Agile CRM | Ticketing is built in |
| Ecommerce and ads | ActiveCampaign | Shopify plus 950+ integrations |
| Few seats, many contacts | ActiveCampaign | Billing scales by list, not seats |
| Many seats, few contacts | Agile CRM | Lower per user price |
💰 Jouw budget
Agile CRM wins on the sticker price and asks for no money up front. ActiveCampaign costs more, but you are buying a much deeper marketing engine.
🔌 Jouw technologie-stack
ActiveCampaign connects to Shopify, WordPress, Salesforce, Microsoft Dynamics, and Zapier. Agile CRM has third party integrations too, but the list is shorter.
📈 Jouw verkoopproces
Long, multi touch cycles suit ActiveCampaign, where sales engagement and marketing share one record. A short, phone led process fits Agile CRM and its built in telephony.
🎓 Jouw ervaringsniveau
Both are user friendly on day one. ActiveCampaign asks more of you before the advanced features pay off, so budget a week of learning.
🆓 Gratis proefversies en demo's
ActiveCampaign gives 14 days with no card and includes most Professional tier features. Agile CRM lets you stay free forever with up to 10 employees on the account.
🛟 Ondersteuningsopties
ActiveCampaign layers chat, phone, and account management by tier. Agile CRM support draws praise and heavy criticism in equal measure, so test it vroeg.
🔒 Gegevensprivacy en Beveiliging
ActiveCampaign is GDPR compliant and keeps data on US servers under a published data privacy framework. Neither vendor advertises HIPAA support, so regulated teams should ask first.
Overstaphandleiding
Already on one of them? Here is what moving actually costs you.
🔄 Overstappen van ActiveCampaign naar Agile CRM?
✅ Wat je eraan hebt:
- A free tier and a much lower entry price
- Helpdesk ticketing and telephony inside the same login
- Sales gamification to motivate a competitive team
❌ Wat je verliest:
- 900+ automation templates and multi step branching
- Predictive send times and AI campaign drafting
- WhatsApp, ads, and the 950+ integration library
📋 Zo schakel je over:
- Export contacts, tags, and custom fields to CSV
- Open the free Agile CRM account and map fields on import
- Rebuild your top three automations by hand, then test send
🔄 Overstappen van Agile CRM naar ActiveCampaign?
✅ Wat je eraan hebt:
- Far higher inbox placement on email campaigns
- Conditional logic, dynamic content, and transactional emails
- A free migration service run by the vendor
❌ Wat je verliest:
- The free plan and the sub $10 entry price
- Built in helpdesk ticketing for customer queries
- Leaderboards, badges, and native call handling
📋 Zo schakel je over:
- Export contacts, deals, and notes from Agile CRM
- Start the 14 day trial and request the free migration
- Rebuild pipelines, then run one campaign side by side before you cancel
Wat onze recensie niet behandelde
We looked at small teams and mid sized marketing teams. We did not test bulk seat licensing, in person onboarding, or how either vendor handles non profits. Deliverability figures come from published tests, not from our own send volume. If you run 50,000 contacts or a regulated data set, your results will differ from ours.
Eindconclusie
| Categorie | Winnaar |
|---|---|
| 💰 Prijzen | Agile CRM |
| 📧 E-mailmarketing | ActiveCampaign |
| ⚙️ Diepgang van automatisering | ActiveCampaign |
| 📊 Rapporteren | ActiveCampaign |
| 👶 Gebruiksgemak | Stropdas |
| 🔌 Integraties | ActiveCampaign |
| 🛟 Service and Helpdesk | Agile CRM |
| 🏆 Algemene winnaar | ActiveCampaign |
🏆 WINNAAR: ACTIVECAMPAIGN
ActiveCampaign wins 4 of 7 categories and rates 4.0 against 2.8.
Het meest geschikt voor: email marketing services, ecommerce automation, and marketing and sales automation in one platform
These two products are not really chasing the same buyer. ActiveCampaign marketing automation is built for teams whose revenue comes out of the inbox.
Agile CRM is built for a small business that wants a sales pipeline, a helpdesk, and a phone dialler for under ten dollars a seat. Its processes are simpler, and setup typically takes days.
If your priority is price and the free version, Agile CRM is the honest pick. Just test the email sending hard during your first month.
For everyone else, we recommend ActiveCampaign. The rating gap here is wide, and it reflects reliability as much as feature count.
Meer informatie over ActiveCampaign
If you are still searching, here is how it lands against three close rivals.
ActiveCampaign wint op de volgende punten: cheaper entry tier, deeper email branching, contact based billing instead of seat based
HubSpot wint op de volgende punten: a genuinely free CRM tier, stronger reporting dashboards, a bigger partner and training market
ActiveCampaign wint op de volgende punten: no mandatory onboarding fee, wider integration library, more flexible segmentation rules
Keap wint op: invoicing and payments built in, appointment booking out of the box, simpler setup for one person shops
ActiveCampaign versus GoHighLevel
ActiveCampaign wint op de volgende punten: inbox placement, a cleaner interface for non agencies, mature ecommerce connectors
GoHighLevel wint op: unlimited sub accounts for agencies, white labelling, bundled call tracking and funnels
Our full list of Alternatieven voor ActiveCampaign goes deeper on each of these.
Meer informatie over Agile CRM in vergelijking
Agile CRM sits in a crowded budget bracket. These three come up most often.
Agile CRM versus Freshsales CRM
Agile CRM scoort hoog op de volgende punten: free tier for 10 users, bundled helpdesk, gamification for the sales floor
Freshsales wint op de volgende punten: steadier email delivery, better mobile apps, faster ticket response times
Agile CRM scoort hoog op de volgende punten: marketing automation included, telephony built in, lower cost at the entry tier
Capsule wint op: a calmer interface, cleaner pipeline reporting, fewer reliability complaints
Agile CRM scoort hoog op de volgende punten: price per seat, days not months to set up, no consultant required
Salesforce wint op de volgende punten: custom object modelling, enterprise governance and access controls, an app marketplace nothing else matches
Veelgestelde vragen
Waarvoor wordt ActiveCampaign gebruikt?
It is used for email marketing, digital marketing campaigns, and sales automation. Businesses send automated emails and text messages, then track deals in the same tool.
Is ActiveCampaign een CRM-systeem?
Yes. A built in CRM comes with every plan, covering deals, lead scoring, and pipeline stages. It is a full crm platform for small and mid sized teams.
Is Agile CRM echt gratis?
Yes, for up to 10 users. The free tier covers contacts, deals, and basic email. Paid tiers start at $8.99 per user and unlock automation limits.
Is ActiveCampaign duur?
Entry pricing is $15 a month, which is mid market. Costs rise with your contact count, so a large list gets expensive faster than a large team does.
Which is the better CRM software for a small business?
ActiveCampaign, unless budget rules the decision. It scores 4.0 against 2.8 and handles marketing far better. Agile CRM suits teams needing a free, seat priced system.
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