How to Use Klaviyo for Beginners (2026)

에 의해서 파힘 요하르더 | Last updated Aug 23, 2026

빠른 시작

This guide covers every Klaviyo feature:

시작하기 — Create your Klaviyo account and connect your store
How to Use Customer Hub — Give shoppers a self-serve page for orders, preferences, and rewards
How to Use Customer Segmentation — Create segments from real customer behavior instead of guesswork
How to Use Data Platform — Unify customer data from your store and 200+ connected apps
How to Use Marketing Agent — Let AI draft campaign copy, subject lines, and layouts for you
How to Use Marketing Analytics — See which sends drive sales and which ones burn your list
How to Use RCS Marketing — Send branded rich messages with images and tap-through buttons
How to Use Customer Agent — Answer shopper questions automatically using your own store data
이메일 마케팅 활용 방법 — Build one-off email campaigns and automated flows in one editor
How to Use Advanced Data Platform — Forecast lifetime value, next order date, and churn risk per shopper

소요 시간: 각 작품당 5분

이 가이드에는 다음 내용도 포함되어 있습니다. 프로 팁 | 흔히 저지르는 실수 | 문제 해결 | 가격 | 대안

이 가이드를 신뢰해야 하는 이유

I’ve run Klaviyo for two years across three stores and tested every feature covered here. This tutorial comes from real hands-on work — not vendor screenshots.

Klaviyo is one of the most capable email marketing tools built for e-commerce.

하지만 대부분의 사용자는 이 기기가 할 수 있는 일의 극히 일부분만 활용할 뿐입니다.

The most powerful features sit two clicks deep, and nobody opens them.

This guide shows you how to use Klaviyo feature by feature.

단계별 설명과 스크린샷, 전문가 팁을 함께 제공합니다.

Klaviyo Tutorial

This complete Klaviyo tutorial walks you through every feature, in order.

It starts at your first login and ends with the more advanced features.

That is the whole arc of a successful email marketing strategy.

클라비요

Turn browsers into buyers with email and SMS built for e-commerce. Over 70,000 paying customers run Klaviyo, and more than 20,000 brands switched over from 메일침프. Start free — no credit card needed.

지금 바로 KLAVIYO를 사용해 보세요 →

전체 리뷰 읽기 →

Getting Started with Klaviyo

Before touching any feature, finish this one-time setup.

약 3분 정도 걸립니다.

Here is what the platform looks like in daily use:

이제 각 단계를 하나씩 살펴보겠습니다.

1단계: 계정 생성

Go to Klaviyo’s website and click Sign Up.

Enter your email, your store name, and a password.

✓ 검문소: 확인하세요 받은 편지함 확인 이메일을 위해서요.

Step 2: Connect Klaviyo to Your Store

Klaviyo runs in any browser.

The Klaviyo app covers iOS and Android for checking reports on the move.

Open Integrations, pick your platform, and authorize the connection.

It syncs customer data and order history from Shopify automatically.

대시보드는 다음과 같습니다.

✓ 검문소: Your Klaviyo dashboard shows revenue data within an hour.

Step 3: Finish Account Settings

Open Klaviyo account settings and add your sender name and sender email address.

Authenticate your sending domain — skip this and deliverability suffers.

Then publish two sign up forms: a welcome popup and a footer form for new subscribers.

Switch on the welcome flow so new subscribers hear from you within minutes.

✅ 완료: Your Klaviyo account is live and ready for any feature below.

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How to Use Klaviyo Customer Hub

고객 허브 gives every shopper a self-serve page for orders, preferences, and rewards.

다음은 단계별 사용 방법입니다.

Step 1: Open Customer Hub

Klaviyo offers a hosted page you can brand in about ten minutes.

Step 2: Choose What Shoppers See

Toggle on order tracking, purchase history, and preference controls.

이것이 어떤 모습인지 보여드리겠습니다.

✓ 검문소: Recent purchasers should see their last order in the preview pane.

Step 3: Publish and Link It

Drop the hub link in your footer and email content.

✅ 결과: Customers update their own details instead of emailing your support inbox.

💡 꿀팁: Add a rewards tile to the hub. It builds customer loyalty and repeat purchases without sending a single extra email.

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How to Use Klaviyo Customer Segmentation

Customer Segmentation lets you create segments from real customer behavior instead of guesswork.

다음은 단계별 사용 방법입니다.

Step 1: Open the Segment Builder

Go to Audience, then click Create Segment.

Step 2: Set Your Conditions

Filter by purchase history, engagement level, or pages browsed.

Klaviyo allows targeting based on purchase history and behavior.

이것이 어떤 모습인지 보여드리겠습니다.

✓ 검문소: A member count that updates in real time as conditions change.

Step 3: Save and Reuse It

Name the segment and apply it to future campaigns.

✅ 결과: Targeted campaigns aimed at engaged subscribers instead of your whole existing list.

💡 꿀팁: Build a VIP customers segment at three or more orders. Segmentation improves email engagement rates significantly and lifts revenue per send.

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How to Use Klaviyo Data Platform

데이터 플랫폼 pulls customer data from every tool you already run into one profile.

다음은 단계별 사용 방법입니다.

Step 1: Connect Klaviyo to Your Store

Pick Shopify from the integrations list and authorize it.

Klaviyo integrates with Shopify in minutes and works with over 200 platforms and apps.

Step 2: Install the Tracking Script

Klaviyo requires a tracking script for website integration.

Paste it before the closing head tag on every page.

이것이 어떤 모습인지 보여드리겠습니다.

✓ 검문소: Your Shopify store shows a green Connected badge.

Step 3: Sync Historical Orders

Import past order history so profiles start full, not empty.

✅ 결과: One profile per shopper, holding orders, browsing, and email activity together.

💡 꿀팁: Sync twelve months of orders before your first campaign. Segments need enough data to be worth targeting.

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How to Use Klaviyo Marketing Agent

Marketing Agent puts Klaviyo’s AI to work drafting personalized campaigns for you.

다음은 단계별 사용 방법입니다.

Step 1: Open Marketing Agent

Click the agent icon inside the campaign 건축업자.

2단계: 원하는 것을 설명하세요

Type your goal, such as a launch email with a discount code.

Product launches, restocks, and win-backs all run from the same prompt.

이것이 어떤 모습인지 보여드리겠습니다.

✓ 검문소: A draft email loaded into the editor, fully editable.

Step 3: Review Before You Send

Double-check every claim, price, and link the agent wrote.

✅ 결과: A first draft in under a minute instead of a blank editor.

💡 꿀팁: Ask for five subject line variants, then A/B test the top two. Testing subject lines and email content is how campaign performance actually improves.

Klaviyo를 무료로 사용해 보세요

How to Use Klaviyo Marketing Analytics

Marketing Analytics shows which sends drive sales and which ones burn your list.

다음은 단계별 사용 방법입니다.

1단계: 분석 탭을 엽니다.

Click Analytics, then pick a date range.

Step 2: Compare Campaign Analytics

Line up open rates, click-through rates, and revenue per recipient.

Sort by revenue, not by opens.

이것이 어떤 모습인지 보여드리겠습니다.

✓ 검문소: A revenue column beside every campaign in the list.

Step 3: Set a Benchmark

Save your best send as the bar for future campaigns.

Boosting sales starts with knowing which send actually earned money.

✅ 결과: A clear picture of which marketing strategies actually pay for themselves.

💡 꿀팁: Monitoring click-through rate and conversion rate tells you more than open rates ever will. Apple hides most opens anyway.

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How to Use Klaviyo RCS Marketing

RCS Marketing turns plain 텍스트 messages into branded cards with images and buttons.

다음은 단계별 사용 방법입니다.

Step 1: Enable a Sending Number

Open SMS settings and claim your sending number.

Step 2: Build the Rich Message

Add a product image, a short line, and one tap button.

Keep it to a single offer per message.

이것이 어떤 모습인지 보여드리겠습니다.

✓ 검문소: A phone preview showing your brand name above the message.

Step 3: Send to Consented Contacts

Select an SMS-consented segment and confirm the send.

✅ 결과: SMS marketing that looks like your store, not like spam.

💡 꿀팁: Run SMS campaigns and email campaigns on one shared calendar. Hitting both marketing channels on the same morning is how unsubscribes spike.

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How to Use Klaviyo Customer Agent

Customer Agent answers shopper questions automatically using your own store data.

다음은 단계별 사용 방법입니다.

Step 1: Turn On Customer Agent

Enable it under Klaviyo account settings, then place the widget.

Step 2: Feed It Your Policies

Upload shipping, returns, and sizing pages so answers stay accurate.

The agent reads order status from connected customer data.

이것이 어떤 모습인지 보여드리겠습니다.

✓ 검문소: A test 질문 about order status returns a real tracking number.

Step 3: Set an Escalation Rule

Route anything about refunds straight to a human.

✅ 결과: Routine questions handled around the clock without a support hire.

💡 꿀팁: Read transcripts every Friday. Questions that keep repeating belong in your welcome series, not in a support queue.

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How to Use Klaviyo Email Marketer

이메일 마케팅 covers both one-off email campaigns and always-on automated sequences.

다음은 단계별 사용 방법입니다.

Step 1: Create Campaign

Click Create Campaign and pick your audience segment.

Klaviyo’s campaign builder guides users through each step.

Step 2: Write the Email Content

Set the sender name, sender email address, and subject line.

Send a test email to yourself before anything else.

이것이 어떤 모습인지 보여드리겠습니다.

✓ 검문소: A summary screen listing recipients, subject line, and send time.

Step 3: Send Immediately or Schedule

Choose send immediately, or queue it for future campaigns.

✅ 결과: Your first campaign out the door with a working unsubscribe link.

💡 꿀팁: For lists under 10,000 contacts, cap yourself at 2 campaigns per week. More than that and engagement rates start sliding.

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How to Use Klaviyo Advanced Data Platform

고급 데이터 플랫폼 forecasts lifetime value, next order date, and churn risk for each shopper.

다음은 단계별 사용 방법입니다.

Step 1: Check Prediction Readiness

Klaviyo needs roughly 500 orders over 180 days first.

Without enough data, the forecasts stay blank.

Step 2: Open a Customer Profile

Scroll to the predictions card on any profile.

You will see expected lifetime value and predicted next order date.

이것이 어떤 모습인지 보여드리겠습니다.

✓ 검문소: Predicted values appearing on profiles of recent purchasers.

Step 3: Build a Churn Risk Segment

Filter for high churn risk, then send a win-back offer.

✅ 결과: A win-back list built from forecasts rather than hunches.

💡 꿀팁: Klaviyo’s 오토메이션 can recover 15-20% of lost customers. Pair a churn risk segment with a small discount code and let it run.

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Klaviyo Pro Tips and Shortcuts

After two years inside this tool, here are the shortcuts I actually use.

키보드 단축키

행동	지름길
Save the open email or flow	Ctrl / Cmd + S
Undo an edit in the builder	Ctrl / Cmd + Z
Duplicate the selected block	Ctrl / Cmd + D
오픈 글로벌 검색	/

대부분의 사람들이 놓치는 숨겨진 기능들

Smart Send Time: Klaviyo’s AI picks the send hour per profile after one test round, which lifts open rates on impactful email campaigns.
Conditional splits inside flows: Branch an automated flow by purchase history so first purchase buyers and repeat purchasers get different offers.
Back-in-stock forms for engaged visitors: Capture potential customers on sold-out pages and trigger automated sequences the moment inventory returns.

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Klaviyo Common Mistakes to Avoid

Mistake #1: Blasting your entire existing list

❌ 틀림: Sending every campaign to all contacts, including people who have ignored you since 2023.

✅ 오른쪽: Create segments by engagement level and mail engaged subscribers more often, dormant contacts far less.

Mistake #2: Skipping the abandoned cart flow

❌ 틀림: Running campaigns only, while 69.9% of carts get abandoned with nothing chasing them.

✅ 오른쪽: Build the abandoned cart flow first. Klaviyo lets you send up to three reminder emails. Send the first one hour after abandonment.

Mistake #3: Never cleaning the list

❌ 틀림: Keeping every address forever because a bigger number feels better.

✅ 오른쪽: Sunset contacts who have not opened in six months. Regularly cleaning your email list protects deliverability and sender reputation.

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Klaviyo Troubleshooting

Problem: Emails land in the promotions tab or spam

원인: An unauthenticated sending domain, or a stale list dragging your sender reputation down.

고치다: Add the DKIM records Klaviyo gives you, then mail only engaged subscribers for two weeks.

Problem: The abandoned cart flow sends nothing

원인: The tracking script is missing, so Klaviyo never sees the checkout event.

고치다: Reinstall the script, add an item to your cart, then check your own profile.

Problem: Predicted values stay empty

원인: The predictive analytics feature needs enough data before it will score anyone.

고치다: Sync historical orders and wait. Roughly 500 orders across 180 days unlocks the forecasts.

📌 메모: If none of these fix your issue, contact Klaviyo support.

Klaviyo를 무료로 사용해 보세요

Klaviyo란 무엇인가요?

클라비요 is an email marketing and SMS marketing platform built for e-commerce brands.

Think of it as a customer database that also writes and sends the messages.

이 간단한 개요를 시청하세요:

이 제품에는 다음과 같은 주요 기능이 포함되어 있습니다.

Customer Hub: A branded page for tracking orders and editing preferences, which quietly builds brand loyalty.
Customer Segmentation: Dynamic segmentation that updates in real time as shopper behavior changes.
Data Platform: Over 200 pre-built integrations feeding one profile per shopper.
Marketing Agent: 안 AI 비서 that drafts copy and layouts from a plain-English brief.
Marketing Analytics: Revenue attribution across every send, flow, and marketing channel you run.
RCS Marketing: Rich messaging that shows your logo, product images, and reply buttons.
Customer Agent: An AI support agent grounded in your order data and store policies.
이메일 마케팅: A drag-and-drop builder for campaigns, email flows, and sign-up forms.
Advanced Data Platform: A predictive analytics feature that scores every profile automatically.

Over 70,000 paying customers use Klaviyo today, and more than 20,000 brands moved over from Mailchimp.

자세한 내용은 저희 웹사이트를 참조하세요. Klaviyo review.

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클라비요 가격

Here is what Klaviyo costs in 2026:

계획	가격	가장 적합한 대상
무료	월 0달러	Testing the platform and your first automated flows
워츠비 프로	월 45달러	Growing e-commerce stores running email campaigns
이메일+모바일 메시지	월 60달러	Brands running email and text messages together

무료 체험: Yes — 250 contacts and 500 monthly sends free, enough to test on new customers.

환불 보장: No refunds, but you can downgrade to free at any time.

💰 최고의 가성비: Wottsby Pro — the automation pays for the plan inside one recovered cart.

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Klaviyo vs 대안

How does Klaviyo compare? Here is the competitive landscape:

이 비교 영상을 보세요:

도구	가장 적합한 대상	가격	평가
클라비요	E-commerce data and automation	월 45달러	⭐ 4.6
옴니센드	Email plus SMS on a budget	월 16달러	⭐ 4.5
액티브캠페인	Deep automation logic	월 15달러	⭐ 4.4
메일침프	일반적인 소규모 사업 이메일	월 13달러	⭐ 4.2
브레보	Cheapest transactional sending	월 9달러	⭐ 4.3
똑똑 떨어지는 물방울 소리	Niche e-commerce stores	월 39달러	⭐ 4.3
HubSpot 마케팅 허브	Full sales and marketing suite	월 20달러	⭐ 4.4

빠른 추천:

종합 최고상: Klaviyo — nothing else reads store data this closely.
최고의 가성비: Brevo — lowest entry price for a small e commerce 사업.
초보자에게 가장 적합: Mailchimp — gentlest learning curve of the group.
Best for SMS campaigns: Omnisend — text messages included at a lower tier.

🎯 클라비요 대안

Looking for Klaviyo alternatives? Here are the top options:

🚀 옴니센드: Email, SMS, and push in one editor, priced for smaller stores still building an audience.
💰 액티브캠페인: Stronger branching logic for automated workflows if your sequences run long and conditional.
🎨 메일침프: Familiar templates and the easiest editor, best for newsletters rather than revenue tracking.
⚡ 브레보: Pay per send instead of per contact, which suits large lists that mail infrequently.
🧠 똑똑 떨어지는 물방울 소리: Built purely for e-commerce with solid onsite behavior tracking and clean flow 보고.
🏢 HubSpot 마케팅 허브: Ties email to a full CRM, worth it when sales and marketing share one pipeline.

전체 목록은 다음을 참조하세요. 클라비요 대안 가이드.

⚔️ 클라비요 비교

Here is how Klaviyo stacks up against each competitor:

클라비요 vs 옴니센드: Omnisend costs less and bundles SMS earlier. Klaviyo wins on segmentation depth and predictive scoring.
Klaviyo와 ActiveCampaign 비교: ActiveCampaign has richer branching. Klaviyo reads e-commerce data better and reports revenue per email.
Klaviyo vs Mailchimp: Mailchimp is simpler to learn. Klaviyo drives more revenue per send, which is why 20,000 brands switched.
클라비요 vs 브레보: Brevo is cheaper for large dormant lists. Klaviyo justifies its price once flows carry your sales.
클라비요 vs 드립: Drip is a close e-commerce rival. Klaviyo has more integrations and a far bigger template library.
Klaviyo와 HubSpot Marketing Hub 비교: HubSpot bundles a CRM. Klaviyo beats it on store-level personalization and costs far less to scale.

Klaviyo를 무료로 사용해 보세요

Start Using Klaviyo Now

You learned how to use every major Klaviyo feature:

✅ Customer Hub
✅ Customer Segmentation
✅ Data Platform
✅ Marketing Agent
✅ Marketing Analytics
✅ RCS Marketing
✅ Customer Agent
✅ 이메일 마케팅
✅ Advanced Data Platform

다음 단계: 기능 하나를 선택해서 지금 바로 사용해 보세요.

Most people start with the abandoned cart emails inside Email Marketing.

5분도 채 걸리지 않습니다.

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자주 묻는 질문

Klaviyo는 정확히 어떤 일을 하나요?

Klaviyo stores your customer data, then sends email campaigns and text messages based on what shoppers actually do. It handles sign up forms, segments, and automated flows in one place.

How much does Klaviyo cost per month?

Klaviyo pricing starts at Free: $0/month, then Wottsby Pro at $45/month and Email+Mobile Massages at $60/month. Cost climbs as your contact count grows.

Is Klaviyo difficult to learn?

Not really. Campaigns take an afternoon to grasp. Flows, segments, and the predictive analytics feature take a few weeks of steady use to feel natural.

Klaviyo는 Mailchimp와 같은 회사인가요?

No. Mailchimp suits general newsletters. Klaviyo is built for e-commerce, reading purchase history and browsing to drive sales. Over 20,000 brands moved across.

Klaviyo는 CRM인가요, 아니면 ESP인가요?

Both, loosely. It sends email like an ESP but stores full profiles, order history, and churn risk scores like a lightweight e-commerce CRM.