How to Use Klaviyo for Beginners (2026)

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This guide covers every Klaviyo feature:

• Iniziare — Create your Klaviyo account and connect your store
• How to Use Customer Hub — Give shoppers a self-serve page for orders, preferences, and rewards
• How to Use Customer Segmentation — Create segments from real customer behavior instead of guesswork
• How to Use Data Platform — Unify customer data from your store and 200+ connected apps
• How to Use Marketing Agent — Let AI draft campaign copy, subject lines, and layouts for you
• How to Use Marketing Analytics — See which sends drive sales and which ones burn your list
• How to Use RCS Marketing — Send branded rich messages with images and tap-through buttons
• How to Use Customer Agent — Answer shopper questions automatically using your own store data
• Come utilizzare l'email marketing — Build one-off email campaigns and automated flows in one editor
• How to Use Advanced Data Platform — Forecast lifetime value, next order date, and churn risk per shopper

Tempo necessario: 5 minuti per ogni servizio

In questa guida troverete anche: Consigli professionali | Errori comuni | Risoluzione dei problemi | Prezzi | Alternative

Perché fidarsi di questa guida

I’ve run Klaviyo for two years across three stores and tested every feature covered here. This tutorial comes from real hands-on work — not vendor screenshots.

Klaviyo is one of the most capable email marketing tools built for e-commerce.

Ma la maggior parte degli utenti ne sfrutta solo una minima parte delle potenzialità.

The most powerful features sit two clicks deep, and nobody opens them.

This guide shows you how to use Klaviyo feature by feature.

Passo dopo passo, con schermate e consigli da professionisti.

Klaviyo Tutorial

This complete Klaviyo tutorial walks you through every feature, in order.

It starts at your first login and ends with the more advanced features.

That is the whole arc of a successful email marketing strategy.

Klaviyo

Turn browsers into buyers with email and SMS built for e-commerce. Over 70,000 paying customers run Klaviyo, and more than 20,000 brands switched over from Mailchimp. Start free — no credit card needed.

PROVA KLAVIYO ORA →

LEGGI LA RECENSIONE COMPLETA →

Getting Started with Klaviyo

Before touching any feature, finish this one-time setup.

Ci vogliono circa tre minuti.

Here is what the platform looks like in daily use:

Ora analizziamo ogni singolo passaggio.

Passaggio 1: crea il tuo account

Go to Klaviyo’s website and click Sign Up.

Enter your email, your store name, and a password.

✓ Punto di controllo: Controlla il tuo posta in arrivo per l'email di conferma.

Step 2: Connect Klaviyo to Your Store

Klaviyo runs in any browser.

The Klaviyo app covers iOS and Android for checking reports on the move.

Open Integrations, pick your platform, and authorize the connection.

It syncs customer data and order history from Shopify automatically.

Dovresti visualizzare la dashboard principale con le opzioni di streaming.

✓ Punto di controllo: Your Klaviyo dashboard shows revenue data within an hour.

Step 3: Finish Account Settings

Open Klaviyo account settings and add your sender name and sender email address.

Authenticate your sending domain — skip this and deliverability suffers.

Then publish two sign up forms: a welcome popup and a footer form for new subscribers.

Switch on the welcome flow so new subscribers hear from you within minutes.

How to Use Klaviyo Customer Hub

Hub clienti gives every shopper a self-serve page for orders, preferences, and rewards.

Ecco come usarlo, passo dopo passo.

Step 1: Open Customer Hub

Log in and click Customer Hub in the left menu.

Klaviyo offers a hosted page you can brand in about ten minutes.

Step 2: Choose What Shoppers See

Toggle on order tracking, purchase history, and preference controls.

Ecco come si presenta:

✓ Punto di controllo: Recent purchasers should see their last order in the preview pane.

Step 3: Publish and Link It

Drop the hub link in your footer and email content.

How to Use Klaviyo Customer Segmentation

Customer Segmentation lets you create segments from real customer behavior instead of guesswork.

Ecco come usarlo, passo dopo passo.

Step 1: Open the Segment Builder

Go to Audience, then click Create Segment.

Step 2: Set Your Conditions

Filter by purchase history, engagement level, or pages browsed.

Klaviyo allows targeting based on purchase history and behavior.

Ecco come si presenta:

✓ Punto di controllo: A member count that updates in real time as conditions change.

Step 3: Save and Reuse It

Name the segment and apply it to future campaigns.

How to Use Klaviyo Data Platform

Piattaforma dati pulls customer data from every tool you already run into one profile.

Ecco come usarlo, passo dopo passo.

Step 1: Connect Klaviyo to Your Store

Pick Shopify from the integrations list and authorize it.

Klaviyo integrates with Shopify in minutes and works with over 200 platforms and apps.

Step 2: Install the Tracking Script

Klaviyo requires a tracking script for website integration.

Paste it before the closing head tag on every page.

Ecco come si presenta:

✓ Punto di controllo: Your Shopify store shows a green Connected badge.

Step 3: Sync Historical Orders

Import past order history so profiles start full, not empty.

How to Use Klaviyo Marketing Agent

Marketing Agent puts Klaviyo’s AI to work drafting personalized campaigns for you.

Ecco come usarlo, passo dopo passo.

Step 1: Open Marketing Agent

Click the agent icon inside the campaign costruttore.

Digita un prompt come "Post di Instagram per una vendita in caffetteria".

Type your goal, such as a launch email with a discount code.

Product launches, restocks, and win-backs all run from the same prompt.

Ecco come si presenta:

✓ Punto di controllo: A draft email loaded into the editor, fully editable.

Step 3: Review Before You Send

Double-check every claim, price, and link the agent wrote.

How to Use Klaviyo Marketing Analytics

Marketing Analytics shows which sends drive sales and which ones burn your list.

Ecco come usarlo, passo dopo passo.

Passaggio 1: Apri la scheda Analisi

Click Analytics, then pick a date range.

Step 2: Compare Campaign Analytics

Line up open rates, click-through rates, and revenue per recipient.

Sort by revenue, not by opens.

Ecco come si presenta:

✓ Punto di controllo: A revenue column beside every campaign in the list.

Step 3: Set a Benchmark

Save your best send as the bar for future campaigns.

Boosting sales starts with knowing which send actually earned money.

How to Use Klaviyo RCS Marketing

RCS Marketing turns plain testo messages into branded cards with images and buttons.

Ecco come usarlo, passo dopo passo.

Step 1: Enable a Sending Number

Open SMS settings and claim your sending number.

Step 2: Build the Rich Message

Add a product image, a short line, and one tap button.

Keep it to a single offer per message.

Ecco come si presenta:

✓ Punto di controllo: A phone preview showing your brand name above the message.

Step 3: Send to Consented Contacts

Select an SMS-consented segment and confirm the send.

How to Use Klaviyo Customer Agent

Customer Agent answers shopper questions automatically using your own store data.

Ecco come usarlo, passo dopo passo.

Step 1: Turn On Customer Agent

Enable it under Klaviyo account settings, then place the widget.

Step 2: Feed It Your Policies

Upload shipping, returns, and sizing pages so answers stay accurate.

The agent reads order status from connected customer data.

Ecco come si presenta:

✓ Punto di controllo: A test domanda about order status returns a real tracking number.

Step 3: Set an Escalation Rule

Route anything about refunds straight to a human.

How to Use Klaviyo Email Marketer

Marketing via e-mail covers both one-off email campaigns and always-on automated sequences.

Ecco come usarlo, passo dopo passo.

Step 1: Create Campaign

Click Create Campaign and pick your audience segment.

Klaviyo’s campaign builder guides users through each step.

Step 2: Write the Email Content

Set the sender name, sender email address, and subject line.

Send a test email to yourself before anything else.

Ecco come si presenta:

✓ Punto di controllo: A summary screen listing recipients, subject line, and send time.

Step 3: Send Immediately or Schedule

Choose send immediately, or queue it for future campaigns.

How to Use Klaviyo Advanced Data Platform

Piattaforma dati avanzata forecasts lifetime value, next order date, and churn risk for each shopper.

Ecco come usarlo, passo dopo passo.

Step 1: Check Prediction Readiness

Klaviyo needs roughly 500 orders over 180 days first.

Without enough data, the forecasts stay blank.

Step 2: Open a Customer Profile

Scroll to the predictions card on any profile.

You will see expected lifetime value and predicted next order date.

Ecco come si presenta:

✓ Punto di controllo: Predicted values appearing on profiles of recent purchasers.

Step 3: Build a Churn Risk Segment

Filter for high churn risk, then send a win-back offer.

Klaviyo Pro Tips and Shortcuts

After two years inside this tool, here are the shortcuts I actually use.

Scorciatoie da tastiera

Funzionalità nascoste che la maggior parte delle persone non nota

• Smart Send Time: Klaviyo’s AI picks the send hour per profile after one test round, which lifts open rates on impactful email campaigns.
• Conditional splits inside flows: Branch an automated flow by purchase history so first purchase buyers and repeat purchasers get different offers.
• Back-in-stock forms for engaged visitors: Capture potential customers on sold-out pages and trigger automated sequences the moment inventory returns.

Klaviyo Common Mistakes to Avoid

Mistake #1: Blasting your entire existing list

Mistake #2: Skipping the abandoned cart flow

Mistake #3: Never cleaning the list

Klaviyo Troubleshooting

Problem: Emails land in the promotions tab or spam

Causa: An unauthenticated sending domain, or a stale list dragging your sender reputation down.

Aggiustare: Add the DKIM records Klaviyo gives you, then mail only engaged subscribers for two weeks.

Problem: The abandoned cart flow sends nothing

Causa: The tracking script is missing, so Klaviyo never sees the checkout event.

Aggiustare: Reinstall the script, add an item to your cart, then check your own profile.

Problem: Predicted values stay empty

Causa: The predictive analytics feature needs enough data before it will score anyone.

Aggiustare: Sync historical orders and wait. Roughly 500 orders across 180 days unlocks the forecasts.

📌 Nota: If none of these fix your issue, contact Klaviyo support.

Cos'è Klaviyo?

Klaviyo is an email marketing and SMS marketing platform built for e-commerce brands.

Think of it as a customer database that also writes and sends the messages.

Guarda questa breve panoramica:

Include le seguenti caratteristiche principali:

• Customer Hub: A branded page for tracking orders and editing preferences, which quietly builds brand loyalty.
• Customer Segmentation: Dynamic segmentation that updates in real time as shopper behavior changes.
• Data Platform: Over 200 pre-built integrations feeding one profile per shopper.
• Marketing Agent: UN Assistente AI that drafts copy and layouts from a plain-English brief.
• Marketing Analytics: Revenue attribution across every send, flow, and marketing channel you run.
• RCS Marketing: Rich messaging that shows your logo, product images, and reply buttons.
• Customer Agent: An AI support agent grounded in your order data and store policies.
• Marketing via e-mail: A drag-and-drop builder for campaigns, email flows, and sign-up forms.
• Advanced Data Platform: A predictive analytics feature that scores every profile automatically.

Over 70,000 paying customers use Klaviyo today, and more than 20,000 brands moved over from Mailchimp.

Per una recensione completa, consulta la nostra Klaviyo review.

Prezzi di Klaviyo

Here is what Klaviyo costs in 2026:

Prova gratuita: Yes — 250 contacts and 500 monthly sends free, enough to test on new customers.

Garanzia di rimborso: No refunds, but you can downgrade to free at any time.

💰 Miglior rapporto qualità-prezzo: Wottsby Pro — the automation pays for the plan inside one recovered cart.

Klaviyo contro le alternative

How does Klaviyo compare? Here is the competitive landscape:

Guarda questo confronto:

Scelte rapide:

• Il migliore in assoluto: Klaviyo — nothing else reads store data this closely.
• Miglior budget: Brevo — lowest entry price for a small e commerce Attività commerciale.
• Ideale per principianti: Mailchimp — gentlest learning curve of the group.
• Best for SMS campaigns: Omnisend — text messages included at a lower tier.

🎯 Alternative a Klaviyo

Looking for Klaviyo alternatives? Here are the top options:

• 🚀 Omnisend: Email, SMS, and push in one editor, priced for smaller stores still building an audience.
• 💰 Campagna attiva: Stronger branching logic for automated workflows if your sequences run long and conditional.
• 🎨 Mailchimp: Familiar templates and the easiest editor, best for newsletters rather than revenue tracking.
• ⚡ Brevo: Pay per send instead of per contact, which suits large lists that mail infrequently.
• 🧠 Gocciolare: Built purely for e-commerce with solid onsite behavior tracking and clean flow segnalazione.
• 🏢 HubSpot Marketing Hub: Ties email to a full CRM, worth it when sales and marketing share one pipeline.

Per l'elenco completo, consultare il nostro Alternative a Klaviyo guida.

⚔️ Confronto tra Klaviyo

Here is how Klaviyo stacks up against each competitor:

• Klaviyo contro Omnisend: Omnisend costs less and bundles SMS earlier. Klaviyo wins on segmentation depth and predictive scoring.
• Klaviyo contro ActiveCampaign: ActiveCampaign has richer branching. Klaviyo reads e-commerce data better and reports revenue per email.
• Klaviyo contro Mailchimp: Mailchimp is simpler to learn. Klaviyo drives more revenue per send, which is why 20,000 brands switched.
• Klaviyo contro Brevo: Brevo is cheaper for large dormant lists. Klaviyo justifies its price once flows carry your sales.
• Klaviyo contro Drip: Drip is a close e-commerce rival. Klaviyo has more integrations and a far bigger template library.
• Klaviyo contro HubSpot Marketing Hub: HubSpot bundles a CRM. Klaviyo beats it on store-level personalization and costs far less to scale.

Start Using Klaviyo Now

You learned how to use every major Klaviyo feature:

• ✅ Customer Hub
• ✅ Customer Segmentation
• ✅ Data Platform
• ✅ Marketing Agent
• ✅ Marketing Analytics
• ✅ RCS Marketing
• ✅ Customer Agent
• ✅ Marketing via email
• ✅ Advanced Data Platform

Passo successivo: Scegli una funzionalità e provala subito.

Most people start with the abandoned cart emails inside Email Marketing.

Ci vogliono meno di 5 minuti.

Domande frequenti

Che cosa fa esattamente Klaviyo?

Klaviyo stores your customer data, then sends email campaigns and text messages based on what shoppers actually do. It handles sign up forms, segments, and automated flows in one place.

How much does Klaviyo cost per month?

Klaviyo pricing starts at Free: $0/month, then Wottsby Pro at $45/month and Email+Mobile Massages at $60/month. Cost climbs as your contact count grows.

Is Klaviyo difficult to learn?

Not really. Campaigns take an afternoon to grasp. Flows, segments, and the predictive analytics feature take a few weeks of steady use to feel natural.

Klaviyo è lo stesso di Mailchimp?

No. Mailchimp suits general newsletters. Klaviyo is built for e-commerce, reading purchase history and browsing to drive sales. Over 20,000 brands moved across.

Klaviyo è un CRM o un ESP?

Both, loosely. It sends email like an ESP but stores full profiles, order history, and churn risk scores like a lightweight e-commerce CRM.