クイックスタート
This guide covers every Klaviyo feature:
- はじめる — Create your Klaviyo account and connect your store
- How to Use Customer Hub — Give shoppers a self-serve page for orders, preferences, and rewards
- How to Use Customer Segmentation — Create segments from real customer behavior instead of guesswork
- How to Use Data Platform — Unify customer data from your store and 200+ connected apps
- How to Use Marketing Agent — Let AI draft campaign copy, subject lines, and layouts for you
- How to Use Marketing Analytics — See which sends drive sales and which ones burn your list
- How to Use RCS Marketing — Send branded rich messages with images and tap-through buttons
- How to Use Customer Agent — Answer shopper questions automatically using your own store data
- メールマーケティングの活用方法 — Build one-off email campaigns and automated flows in one editor
- How to Use Advanced Data Platform — Forecast lifetime value, next order date, and churn risk per shopper
所要時間： 各作品につき5分
このガイドには以下の内容も含まれています。 プロのヒント | よくある間違い | トラブルシューティング | 価格 | 代替案
このガイドを信頼する理由
I’ve run Klaviyo for two years across three stores and tested every feature covered here. This tutorial comes from real hands-on work — not vendor screenshots.
Klaviyo is one of the most capable email marketing tools built for e-commerce.
しかし、ほとんどのユーザーは、その機能のごく一部しか活用していない。
The most powerful features sit two clicks deep, and nobody opens them.
This guide shows you how to use Klaviyo feature by feature.
スクリーンショットとプロのアドバイスを交えながら、手順を一つずつ解説します。
Klaviyo Tutorial
This complete Klaviyo tutorial walks you through every feature, in order.
It starts at your first login and ends with the more advanced features.
That is the whole arc of a successful email marketing strategy.
クラヴィヨ
Turn browsers into buyers with email and SMS built for e-commerce. Over 70,000 paying customers run Klaviyo, and more than 20,000 brands switched over from メールチンプ. Start free — no credit card needed.
Getting Started with Klaviyo
Before touching any feature, finish this one-time setup.
約3分かかります。
Here is what the platform looks like in daily use:
それでは、各ステップを順を追って見ていきましょう。
ステップ1：アカウントを作成する
Go to Klaviyo’s website and click Sign Up.
Enter your email, your store name, and a password.
✓ チェックポイント: チェックしてください 受信トレイ 確認メールについて。
Step 2: Connect Klaviyo to Your Store
Klaviyo runs in any browser.
The Klaviyo app covers iOS and Android for checking reports on the move.
Open Integrations, pick your platform, and authorize the connection.
It syncs customer data and order history from Shopify automatically.
ダッシュボードの画面は以下のようになります。
✓ チェックポイント: Your Klaviyo dashboard shows revenue data within an hour.
Step 3: Finish Account Settings
Open Klaviyo account settings and add your sender name and sender email address.
Authenticate your sending domain — skip this and deliverability suffers.
Then publish two sign up forms: a welcome popup and a footer form for new subscribers.
Switch on the welcome flow so new subscribers hear from you within minutes.
✅ 完了: Your Klaviyo account is live and ready for any feature below.
How to Use Klaviyo Customer Hub
カスタマーハブ gives every shopper a self-serve page for orders, preferences, and rewards.
以下に、その使用方法をステップごとに説明します。
Step 1: Open Customer Hub
Log in and click Customer Hub in the left menu.
Klaviyo offers a hosted page you can brand in about ten minutes.
Step 2: Choose What Shoppers See
Toggle on order tracking, purchase history, and preference controls.
これは以下のようなものです。
✓ チェックポイント: Recent purchasers should see their last order in the preview pane.
Step 3: Publish and Link It
Drop the hub link in your footer and email content.
✅ 結果: Customers update their own details instead of emailing your support inbox.
💡 プロのヒント: Add a rewards tile to the hub. It builds customer loyalty and repeat purchases without sending a single extra email.
How to Use Klaviyo Customer Segmentation
Customer Segmentation lets you create segments from real customer behavior instead of guesswork.
以下に、その使用方法をステップごとに説明します。
Step 1: Open the Segment Builder
Go to Audience, then click Create Segment.
Step 2: Set Your Conditions
Filter by purchase history, engagement level, or pages browsed.
Klaviyo allows targeting based on purchase history and behavior.
これは以下のようなものです。
✓ チェックポイント: A member count that updates in real time as conditions change.
Step 3: Save and Reuse It
Name the segment and apply it to future campaigns.
✅ 結果: Targeted campaigns aimed at engaged subscribers instead of your whole existing list.
💡 プロのヒント: Build a VIP customers segment at three or more orders. Segmentation improves email engagement rates significantly and lifts revenue per send.
How to Use Klaviyo Data Platform
データプラットフォーム pulls customer data from every tool you already run into one profile.
以下に、その使用方法をステップごとに説明します。
Step 1: Connect Klaviyo to Your Store
Pick Shopify from the integrations list and authorize it.
Klaviyo integrates with Shopify in minutes and works with over 200 platforms and apps.
Step 2: Install the Tracking Script
Klaviyo requires a tracking script for website integration.
Paste it before the closing head tag on every page.
これは以下のようなものです。
✓ チェックポイント: Your Shopify store shows a green Connected badge.
Step 3: Sync Historical Orders
Import past order history so profiles start full, not empty.
✅ 結果: One profile per shopper, holding orders, browsing, and email activity together.
💡 プロのヒント: Sync twelve months of orders before your first campaign. Segments need enough data to be worth targeting.
How to Use Klaviyo Marketing Agent
Marketing Agent puts Klaviyo’s AI to work drafting personalized campaigns for you.
以下に、その使用方法をステップごとに説明します。
Step 1: Open Marketing Agent
Click the agent icon inside the campaign ビルダー.
ステップ2：あなたが望むものを説明する
Type your goal, such as a launch email with a discount code.
Product launches, restocks, and win-backs all run from the same prompt.
これは以下のようなものです。
✓ チェックポイント: A draft email loaded into the editor, fully editable.
Step 3: Review Before You Send
Double-check every claim, price, and link the agent wrote.
✅ 結果: A first draft in under a minute instead of a blank editor.
💡 プロのヒント: Ask for five subject line variants, then A/B test the top two. Testing subject lines and email content is how campaign performance actually improves.
How to Use Klaviyo Marketing Analytics
Marketing Analytics shows which sends drive sales and which ones burn your list.
以下に、その使用方法をステップごとに説明します。
ステップ1：アナリティクスタブを開く
Click Analytics, then pick a date range.
Step 2: Compare Campaign Analytics
Line up open rates, click-through rates, and revenue per recipient.
Sort by revenue, not by opens.
これは以下のようなものです。
✓ チェックポイント: A revenue column beside every campaign in the list.
Step 3: Set a Benchmark
Save your best send as the bar for future campaigns.
Boosting sales starts with knowing which send actually earned money.
✅ 結果: A clear picture of which marketing strategies actually pay for themselves.
💡 プロのヒント: Monitoring click-through rate and conversion rate tells you more than open rates ever will. Apple hides most opens anyway.
How to Use Klaviyo RCS Marketing
RCS Marketing turns plain 文章 messages into branded cards with images and buttons.
以下に、その使用方法をステップごとに説明します。
Step 1: Enable a Sending Number
Open SMS settings and claim your sending number.
Step 2: Build the Rich Message
Add a product image, a short line, and one tap button.
Keep it to a single offer per message.
これは以下のようなものです。
✓ チェックポイント: A phone preview showing your brand name above the message.
Step 3: Send to Consented Contacts
Select an SMS-consented segment and confirm the send.
✅ 結果: SMS marketing that looks like your store, not like spam.
💡 プロのヒント: Run SMS campaigns and email campaigns on one shared calendar. Hitting both marketing channels on the same morning is how unsubscribes spike.
How to Use Klaviyo Customer Agent
Customer Agent answers shopper questions automatically using your own store data.
以下に、その使用方法をステップごとに説明します。
Step 1: Turn On Customer Agent
Enable it under Klaviyo account settings, then place the widget.
Step 2: Feed It Your Policies
Upload shipping, returns, and sizing pages so answers stay accurate.
The agent reads order status from connected customer data.
これは以下のようなものです。
✓ チェックポイント: A test 質問 about order status returns a real tracking number.
Step 3: Set an Escalation Rule
Route anything about refunds straight to a human.
✅ 結果: Routine questions handled around the clock without a support hire.
💡 プロのヒント: Read transcripts every Friday. Questions that keep repeating belong in your welcome series, not in a support queue.
How to Use Klaviyo Email Marketer
メールマーケティング covers both one-off email campaigns and always-on automated sequences.
以下に、その使用方法をステップごとに説明します。
Step 1: Create Campaign
Click Create Campaign and pick your audience segment.
Klaviyo’s campaign builder guides users through each step.
Step 2: Write the Email Content
Set the sender name, sender email address, and subject line.
Send a test email to yourself before anything else.
これは以下のようなものです。
✓ チェックポイント: A summary screen listing recipients, subject line, and send time.
Step 3: Send Immediately or Schedule
Choose send immediately, or queue it for future campaigns.
✅ 結果: Your first campaign out the door with a working unsubscribe link.
💡 プロのヒント: For lists under 10,000 contacts, cap yourself at 2 campaigns per week. More than that and engagement rates start sliding.
How to Use Klaviyo Advanced Data Platform
高度なデータプラットフォーム forecasts lifetime value, next order date, and churn risk for each shopper.
以下に、その使用方法をステップごとに説明します。
Step 1: Check Prediction Readiness
Klaviyo needs roughly 500 orders over 180 days first.
Without enough data, the forecasts stay blank.
Step 2: Open a Customer Profile
Scroll to the predictions card on any profile.
You will see expected lifetime value and predicted next order date.
これは以下のようなものです。
✓ チェックポイント: Predicted values appearing on profiles of recent purchasers.
Step 3: Build a Churn Risk Segment
Filter for high churn risk, then send a win-back offer.
✅ 結果: A win-back list built from forecasts rather than hunches.
💡 プロのヒント: Klaviyo’s オートメーション can recover 15-20% of lost customers. Pair a churn risk segment with a small discount code and let it run.
Klaviyo Pro Tips and Shortcuts
After two years inside this tool, here are the shortcuts I actually use.
キーボードショートカット
| アクション | ショートカット |
|---|---|
| Save the open email or flow | Ctrl / Cmd + S |
| Undo an edit in the builder | Ctrl / Cmd + Z |
| Duplicate the selected block | Ctrl / Cmd + D |
| グローバル検索を開く | / |
ほとんどの人が見逃す隠れた機能
- Smart Send Time: Klaviyo’s AI picks the send hour per profile after one test round, which lifts open rates on impactful email campaigns.
- Conditional splits inside flows: Branch an automated flow by purchase history so first purchase buyers and repeat purchasers get different offers.
- Back-in-stock forms for engaged visitors: Capture potential customers on sold-out pages and trigger automated sequences the moment inventory returns.
Klaviyo Common Mistakes to Avoid
Mistake #1: Blasting your entire existing list
❌ 間違い: Sending every campaign to all contacts, including people who have ignored you since 2023.
✅ 右: Create segments by engagement level and mail engaged subscribers more often, dormant contacts far less.
Mistake #2: Skipping the abandoned cart flow
❌ 間違い: Running campaigns only, while 69.9% of carts get abandoned with nothing chasing them.
✅ 右: Build the abandoned cart flow first. Klaviyo lets you send up to three reminder emails. Send the first one hour after abandonment.
Mistake #3: Never cleaning the list
❌ 間違い: Keeping every address forever because a bigger number feels better.
✅ 右: Sunset contacts who have not opened in six months. Regularly cleaning your email list protects deliverability and sender reputation.
Klaviyo Troubleshooting
Problem: Emails land in the promotions tab or spam
原因： An unauthenticated sending domain, or a stale list dragging your sender reputation down.
修理： Add the DKIM records Klaviyo gives you, then mail only engaged subscribers for two weeks.
Problem: The abandoned cart flow sends nothing
原因： The tracking script is missing, so Klaviyo never sees the checkout event.
修理： Reinstall the script, add an item to your cart, then check your own profile.
Problem: Predicted values stay empty
原因： The predictive analytics feature needs enough data before it will score anyone.
修理： Sync historical orders and wait. Roughly 500 orders across 180 days unlocks the forecasts.
📌 注記： If none of these fix your issue, contact Klaviyo support.
Klaviyoとは何ですか？
クラヴィヨ is an email marketing and SMS marketing platform built for e-commerce brands.
Think of it as a customer database that also writes and sends the messages.
こちらの簡単な概要をご覧ください。
主な機能は以下のとおりです。
- Customer Hub: A branded page for tracking orders and editing preferences, which quietly builds brand loyalty.
- Customer Segmentation: Dynamic segmentation that updates in real time as shopper behavior changes.
- Data Platform: Over 200 pre-built integrations feeding one profile per shopper.
- Marketing Agent: アン AIアシスタント that drafts copy and layouts from a plain-English brief.
- Marketing Analytics: Revenue attribution across every send, flow, and marketing channel you run.
- RCS Marketing: Rich messaging that shows your logo, product images, and reply buttons.
- Customer Agent: An AI support agent grounded in your order data and store policies.
- メールマーケティング: A drag-and-drop builder for campaigns, email flows, and sign-up forms.
- Advanced Data Platform: A predictive analytics feature that scores every profile automatically.
Over 70,000 paying customers use Klaviyo today, and more than 20,000 brands moved over from Mailchimp.
詳細なレビューについては、こちらをご覧ください。 Klaviyo review.
Klaviyoの価格設定
Here is what Klaviyo costs in 2026:
| プラン | 価格 | 最適な用途 |
|---|---|---|
| 無料 | 月額0ドル | Testing the platform and your first automated flows |
| ウォッツビープロ | 月額45ドル | Growing e-commerce stores running email campaigns |
| メール＋モバイルメッセージ | 月額60ドル | Brands running email and text messages together |
無料トライアル: Yes — 250 contacts and 500 monthly sends free, enough to test on new customers.
返金保証: No refunds, but you can downgrade to free at any time.
💰 最もお得な価格: Wottsby Pro — the automation pays for the plan inside one recovered cart.
Klaviyoと代替案の比較
How does Klaviyo compare? Here is the competitive landscape:
この比較をご覧ください。
| 道具 | 最適な用途 | 価格 | 評価 |
|---|---|---|---|
| クラヴィヨ | E-commerce data and automation | 月額45ドル | ⭐ 4.6 |
| オムニセンド | Email plus SMS on a budget | 月額16ドル | ⭐ 4.5 |
| アクティブキャンペーン | Deep automation logic | 月額15ドル | ⭐ 4.4 |
| メールチンプ | 一般的な 中小企業 メール | 月額13ドル | ⭐ 4.2 |
| ブレボ | Cheapest transactional sending | 月額9ドル | ⭐ 4.3 |
| 滴下 | Niche e-commerce stores | 月額39ドル | ⭐ 4.3 |
| HubSpotマーケティングハブ | Full sales and marketing suite | 月額20ドル | ⭐ 4.4 |
おすすめ商品：
- 総合ベスト： Klaviyo — nothing else reads store data this closely.
- ベスト予算： Brevo — lowest entry price for a small e commerce 仕事.
- 初心者におすすめ： Mailchimp — gentlest learning curve of the group.
- Best for SMS campaigns: Omnisend — text messages included at a lower tier.
🎯 Klaviyoの代替品
Looking for Klaviyo alternatives? Here are the top options:
- 🚀 オムニセンド: Email, SMS, and push in one editor, priced for smaller stores still building an audience.
- 💰 アクティブキャンペーン: Stronger branching logic for automated workflows if your sequences run long and conditional.
- 🎨 メールチンプ: Familiar templates and the easiest editor, best for newsletters rather than revenue tracking.
- ⚡ ブレボ： Pay per send instead of per contact, which suits large lists that mail infrequently.
- 🧠 滴下： Built purely for e-commerce with solid onsite behavior tracking and clean flow 報告.
- 🏢 HubSpot マーケティング ハブ: Ties email to a full CRM, worth it when sales and marketing share one pipeline.
全リストについては、こちらをご覧ください。 Klaviyoの代替品 ガイド。
⚔️ Klaviyo を比較
Here is how Klaviyo stacks up against each competitor:
- Klaviyo vs Omnisend: Omnisend costs less and bundles SMS earlier. Klaviyo wins on segmentation depth and predictive scoring.
- Klaviyo vs ActiveCampaign: ActiveCampaign has richer branching. Klaviyo reads e-commerce data better and reports revenue per email.
- Klaviyo vs Mailchimp: Mailchimp is simpler to learn. Klaviyo drives more revenue per send, which is why 20,000 brands switched.
- Klaviyo vs Brevo: Brevo is cheaper for large dormant lists. Klaviyo justifies its price once flows carry your sales.
- Klaviyo vs Drip: Drip is a close e-commerce rival. Klaviyo has more integrations and a far bigger template library.
- Klaviyo vs HubSpot Marketing Hub: HubSpot bundles a CRM. Klaviyo beats it on store-level personalization and costs far less to scale.
Start Using Klaviyo Now
You learned how to use every major Klaviyo feature:
- ✅ Customer Hub
- ✅ Customer Segmentation
- ✅ Data Platform
- ✅ Marketing Agent
- ✅ Marketing Analytics
- ✅ RCS Marketing
- ✅ Customer Agent
- ✅ メールマーケティング
- ✅ Advanced Data Platform
次のステップ： どれか一つの機能を選んで、今すぐ試してみてください。
Most people start with the abandoned cart emails inside Email Marketing.
5分もかかりません。
よくある質問
Klaviyoは具体的にどのような機能を持つのですか？
Klaviyo stores your customer data, then sends email campaigns and text messages based on what shoppers actually do. It handles sign up forms, segments, and automated flows in one place.
How much does Klaviyo cost per month?
Klaviyo pricing starts at Free: $0/month, then Wottsby Pro at $45/month and Email+Mobile Massages at $60/month. Cost climbs as your contact count grows.
Is Klaviyo difficult to learn?
Not really. Campaigns take an afternoon to grasp. Flows, segments, and the predictive analytics feature take a few weeks of steady use to feel natural.
KlaviyoはMailchimpと同じものですか？
No. Mailchimp suits general newsletters. Klaviyo is built for e-commerce, reading purchase history and browsing to drive sales. Over 20,000 brands moved across.
KlaviyoはCRMですか、それともESPですか？
Both, loosely. It sends email like an ESP but stores full profiles, order history, and churn risk scores like a lightweight e-commerce CRM.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 