Kajabi 사용법: 완벽 기능 가이드 (2026)

빠른 시작

이 가이드에서는 Kajabi의 모든 기능을 다룹니다.

• 시작하기 — Create your account and set up the basics
• 디지털 다운로드 사용 방법 — Sell ebooks, templates, and swipe files as instant downloads
• 이메일 마케팅 활용 방법 — Nurture leads into buyers with automated campaigns
• 퍼널과 자동화를 사용하는 방법 — Connect landing pages, emails, and checkout in one flow
• 노코드 웹 빌더 사용 방법 — Build a website without touching a single line of code
• 분석 및 성과 활용 방법 — See which offers actually make money
• 온라인 강좌 활용법 — Teach your expertise through modules, lessons, and quizzes
• 개인 코치를 활용하는 방법 — Sell one-on-one coaching with booking and notes built in
• AI 기반 뉴스레터 사용 방법 — Turn your content into a newsletter your list opens
• 스트림라인 팟캐스트 사용 방법 — Publish a private podcast members can hear on mobile

소요 시간: 각 작품당 5분

이 가이드에는 다음 내용도 포함되어 있습니다. 프로 팁 | 흔히 저지르는 실수 | 문제 해결 | 가격 | 대안

이 가이드를 신뢰해야 하는 이유

I started selling on Kajabi 4 years ago and still run two products there.

Every screen below comes from my own dashboard, not a press kit.

Kajabi is an all-in-one platform that works like an operating system for experts.

You build, market, and sell digital products from a single dashboard.

It replaces scattered tools, manual workflows, and disconnected 데이터.

Most users only touch the course 건축업자 and miss the rest.

이 가이드는 모든 주요 기능을 단계별로 사용하는 방법을 보여줍니다.

카자비 튜토리얼

This How to Use Kajabi tutorial walks through each feature in order, from signup to your first sale.

카자비

Kajabi brings your entire 사업 into one unified system. Build a website, launch a course, and run pricing, checkout, and delivery in one place. Human support is there 24/7 while you grow.

지금 바로 카자비를 사용해 보세요 →

전체 리뷰 읽기 →

카자비 대안 →

Kajabi 시작하기

Do this one-time setup before you touch any feature.

약 3분 정도 걸립니다.

Watch my walkthrough first:

Tap to unmute if the audio starts silent.

Use copy link or watch later to save it, and drag back to 0:00 to replay a step.

Click share and include playlist if you want the full series, or watch full video on 유튜브.

이제 각 단계를 하나씩 살펴보겠습니다.

1단계: 계정 생성

Go to the Kajabi website and click Start Free Trial.

이메일 주소를 입력하고 비밀번호를 만드세요.

✓ 검문소: 확인하세요 받은 편지함 확인 이메일을 위해서요.

2단계: 대시보드를 엽니다.

Kajabi runs in any browser, and the branded mobile app covers iOS 그리고 안드로이드.

대시보드는 다음과 같습니다.

✓ 검문소: You should see Products, Marketing, Sales, and Website in the sidebar.

Step 3: Customize and Connect Payments

Customize your site settings with your logo, colors, and favicon to match your brand.

Then connect Kajabi Payments, Stripe, or PayPal so you can take money from day one.

Kajabi 디지털 다운로드 사용 방법

디지털 다운로드 lets you sell ebooks, checklists, and templates without a separate cart.

Here’s how it works, step by step.

Step 1: Create the Product

Click Products, then New Product, then Digital Download.

2단계: 파일 업로드

Drag your files in and write a short description buyers actually read.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Every file shows a green upload badge.

3단계: 가격 설정 및 게시

Set a one-time price, connect the checkout, then publish the offer.

How to Use Kajabi Email Marketer

이메일 마케팅 lets you reach your audience and nurture trust before you ever push a sale.

Here’s how it works, step by step.

1단계: 이메일 편집기를 엽니다.

Go to Marketing, then Email Campaigns, then New Broadcast.

Step 2: Write and Segment

Write one clear idea per email, then select the tag you want to reach.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: The recipient count updates as you select each tag.

3단계: 예약 또는 전송

Send it now or schedule it for a time your list actually opens email.

Kajabi 퍼널 및 자동화 사용 방법

퍼널 및 자동화 lets you connect landing pages, emails, and checkout so nothing gets dropped.

Here’s how it works, step by step.

1단계: 설계도를 선택하세요

Open Marketing, then Funnels, and choose a product launch or 웹 세미나 blueprint.

Step 2: Map the Pages

Follow the blueprint from opt-in to checkout and swap in your own copy.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Each stage shows a green connected icon.

Step 3: Add Automations

추가하세요 오토메이션 that tags buyers and grants course access at the end.

Kajabi 노코드 웹 빌더 사용 방법

노코드 웹 빌더 lets you build a real website without hiring a developer.

Here’s how it works, step by step.

1단계: 테마 선택

Open Website, then Design, and pick a theme close to your brand.

Step 2: Edit the Sections

Drag sections to build your homepage, then customize fonts and colors.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: The mobile preview looks as clean as desktop.

3단계: 페이지 게시

Skip navigation on checkout pages so buyers don’t wander off mid-purchase.

How to Use Kajabi Analytics and Performance Checker

분석 및 성능 lets you see which offers make money instead of guessing.

Here’s how it works, step by step.

1단계: 대시보드를 엽니다.

Click Analytics to see net revenue, subscriptions, and churn in one view.

Step 2: Check Offer Reports

Open Offers Sold to find which products carry your revenue.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Revenue by offer loads for your chosen date range.

3단계: 진행 상황 추적

Open Product Progress to see where students stop watching your lessons.

Kajabi 온라인 강좌 이용 방법

온라인 강좌 lets you teach your customers through visual and written content.

Here’s how it works, step by step.

Step 1: Generate an Outline

AI 강좌를 활용하세요 발전기 to create an outline with modules and lessons.

Step 2: Add Lessons and Quizzes

Each course is made up of lessons and quizzes that live inside modules and submodules.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Your outline shows every module in the order you want.

Step 3: Upload and Drip

Upload high-quality video and audio, then drip content to release material over time.

Kajabi 개인 코치 사용 방법

개인 코치 lets you sell one-on-one coaching with sessions and notes in one place.

Here’s how it works, step by step.

1단계: 코칭 상품 만들기

Go to Products, then New Product, then Coaching.

Step 2: Build the Session Plan

Add session milestones, intake questions, and homework for each call.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Your client sees the session list on their dashboard.

Step 3: Set Your Offer

Choose a one-time payment, multi-pay installments, or a recurring subscription.

Kajabi AI 기반 뉴스레터 사용 방법

AI 기반 뉴스레터 lets you turn your best content into a newsletter people open.

Here’s how it works, step by step.

Step 1: Start a Newsletter

Open Marketing, then Newsletters, and click Create.

Step 2: Feed It Your Content

Paste a lesson or 팟캐스트 outline and let Kajabi draft the issue.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: A full draft appears with subject line options.

3단계: 수정 후 전송

Cut anything that sounds like a robot, add one link, then send.

How to Use Kajabi Podcast

스트림라인 팟캐스트 lets you publish a private podcast your members hear on their phones.

Here’s how it works, step by step.

Step 1: Create the Podcast

Go to Products, then New Product, then Podcast.

2단계: 에피소드 업로드

Upload each audio file and write a description with the episode takeaway.

이것이 어떤 모습인지 보여드리겠습니다:

✓ 검문소: Episodes appear in order with runtimes listed.

Step 3: Share the Private Feed

Send members the private feed link so they can subscribe in any player.

Kajabi 전문가 팁 및 단축키

After two years inside this platform, these are the shortcuts I actually use.

키보드 단축키

대부분의 사람들이 놓치는 숨겨진 기능들

• 이동하는 목소리 search: Open the app and search with your voice to find a lesson fast.
• Kajabi Payments: Switching from Stripe gets you lower fees and faster payouts.
• Pipeline blueprints: Pre-built templates connect landing pages, emails, and checkout in minutes.

Kajabi에서 흔히 저지르는 실수들을 피하는 방법

Mistake #1: Building the Course Before the Audience

Mistake #2: Never Buying Your Own Product

Mistake #3: Following Outdated Tutorials

카자비 문제 해결

Problem: Lesson Video Will Not Start

원인: A slow connection or a stale browser cache stalls the player.

고치다: If playback doesn’t begin shortly try restarting your device, then clear your cache.

Problem: Share Link Throws an Error

원인: The embed lost permission after a product or offer was renamed.

고치다: If an error occurred while retrieving sharing information please try again later, then regenerate the link.

Problem: Members Can’t Access Purchased Content

원인: The offer never got attached to the product during setup.

고치다: Open the offer, add the product under Grant Access, then resend the welcome email.

📌 메모: Kajabi supports businesses with human customer support available 24/7 if these don’t work.

카자비란 무엇인가요?

카자비 is a course and community platform for people who sell expertise.

Think of it as Shopify, but for knowledge products instead of physical goods.

Watch my full review:

이 제품에는 다음과 같은 주요 기능이 포함되어 있습니다.

• 디지털 다운로드: Sell ebooks, templates, and swipe files as instant downloads
• 이메일 마케팅: Nurture leads into buyers with automated campaigns
• 퍼널 및 자동화: Connect landing pages, emails, and checkout in one flow
• 노코드 웹 빌더: Build a website without touching a single line of code
• 분석 및 성과: See which offers actually make money
• 온라인 강좌: Teach your expertise through modules, lessons, and quizzes
• 개인 코치: Sell one-on-one coaching with booking and notes built in
• AI 기반 뉴스레터: Turn your content into a newsletter your list opens
• 스트림라인 팟캐스트: Publish a private podcast members can hear on mobile

For the full breakdown, see our 카자비 리뷰.

카자비 가격

2026년 Kajabi의 가격은 다음과 같습니다.

무료 체험: Yes, 14 days with full access and no credit card needed.

환불 보장: Yes, 30 days on annual plans.

💰 최고의 가성비: Growth — you get automations and affiliates without the Pro price.

Kajabi vs 대안

Here’s how Kajabi compares to the other tools I’ve tested:

빠른 추천:

• 종합 최고상: Kajabi — one system for courses, email, and checkout
• 최고의 가성비: Mighty Networks — memberships at a fraction of the price
• 초보자에게 가장 적합: Teachable — you can publish a course in a weekend
• 커뮤니티에 가장 좋은 것: Skool — the discussion feed keeps members coming back

🎯 카자비 대안

Kajabi 대안을 찾고 계신가요? 최고의 옵션들을 소개합니다:

• 🚀 학교: Courses plus a gamified feed that keeps members active daily.
• 💰 원: Clean spaces, live rooms, and a strong mobile experience for paid groups.
• 🎨 가르치기 쉬운: The fastest way to publish your first course and take payments.
• ⚡ 고하이레벨: Agency-grade funnels, pipelines, and client sub-accounts in one login.
• 🔒 마이티 네트워크: Memberships and events with a branded app on cheaper tiers.
• 🧠 베터모드: Customizable community blocks for teams that want control over layout.
• 👶 Thinkific: Deep course tools, quizzes, and certificates for serious teaching.
• 🏢 LearnWorlds: Interactive video and assessments built for training businesses.
• 🔧 무리: Lightweight member networking with introductions handled automatically.
• 🌟 디스코: Cohort-based programs with AI helping you run each learning group.
• ⭐ 와일로: White-label communities for creators who want their own branding.
• 🎯 때림: A marketplace where buyers discover your products without ads.

전체 목록은 다음을 참조하세요. 카자비 대안 가이드.

⚔️ 카자비 비교

다음은 Kajabi가 각 경쟁업체와 비교했을 때 어떤 위치에 있는지 보여주는 표입니다.

• 카자비 vs 스쿨: Skool wins on community energy. Kajabi wins on selling and email.
• 카자비 vs 서클: Circle looks better for discussion. Kajabi handles checkout and courses natively.
• Kajabi vs Teachable: Teachable is cheaper to start. Kajabi replaces four tools instead of one.
• 카자비 vs 고하이레벨: GoHighLevel suits agencies. Kajabi suits experts selling their own products.
• 카자비 vs 마이티 네트워크: Mighty Networks costs less. Kajabi gives deeper funnels and analytics.
• 카자비 vs 베터모드: Bettermode is more customizable. Kajabi ships faster with less setup.
• Kajabi vs Thinkific: Thinkific has stronger course tools. Kajabi has stronger marketing tools.
• Kajabi vs LearnWorlds: LearnWorlds wins on interactive video. Kajabi wins on business breadth.
• 카자비 vs 스웜: Swarm is niche networking. Kajabi is a full business platform.
• 카자비 vs 디스코: Disco fits cohort programs. Kajabi fits evergreen products and memberships.
• 카자비 vs 와일로: Wylo offers white-label branding. Kajabi offers a proven selling engine.
• 카자비 vs 웁: Whop brings marketplace traffic. Kajabi gives you owned audience and data.

지금 바로 Kajabi를 사용해 보세요

카자비의 주요 기능을 모두 사용하는 방법을 배웠습니다.

• ✅ 디지털 다운로드
• ✅ 이메일 마케팅
• ✅ 퍼널 및 자동화
• ✅ 노코드 웹 빌더
• ✅ 분석 및 성과
• ✅ 온라인 강좌
• ✅ 개인 코치
• ✅ AI 기반 뉴스레터
• ✅ 스트림라인 팟캐스트

Here’s the payoff:

다음 단계: Pick one feature and try it today.

Most people start with Online Courses, and it takes under 5 minutes to outline one.

I rebuilt my own funnel a few months ago and doubled checkout conversions.

자주 묻는 질문

Kajabi는 무엇이며 어떻게 작동하나요?

Kajabi is an all-in-one platform for experts. You build a website, create a course, run email marketing, and take checkout payments from one dashboard.

How much does it cost to use Kajabi?

Kajabi starts at $71/month on Kickstarter. Basic is $199/month, Growth is $159/month, and Pro is $319/month. A free trial is available first.

Kajabi는 초보자에게 적합한가요?

Yes. The AI Course generator builds your outline, and blueprints connect pages, emails, and checkout for you. Most beginners publish a first product in a week.

Kajabi가 있으면 웹사이트가 필요한가요?

No. The no-code web builder handles your homepage, blog, sales pages, and checkout. You only need a domain name to point at it.

Can I watch Kajabi on my TV?

Yes. Cast lessons from the branded mobile app. Videos you watch may be added to the TV’s watch history and influence TV recommendations. To avoid this cancel and sign in to YouTube on your computer.