⚡ 簡単な評価:
- 価格: ActiveCampaign starts at $15/month. Thryv starts at $244/month in our pricing data.
- 最適な用途: ActiveCampaign for email marketing automation and sales pipeline work. Thryv for local service businesses that need booking, invoices, and listings.
- 主な違い： ActiveCampaign is built around advanced automation and email campaigns. Thryv is customer relationship management plus front-office admin.
- 私たちのおすすめ： ActiveCampaign, rated 4.0 against Thryv’s 2.6, with a built in CRM on every plan.
Most people land on this page with one small 仕事 問題。
Leads come in, then nothing happens for three days.
ActiveCampaign and Thryv both promise to fix that gap.
But they are not the same kind of software.
One is a marketing and sales automation engine.
The other is a front-office CRM platform for local businesses.
概要
This ActiveCampaign vs Thryv comparison covers pricing, key features, and ease of use.
また、それぞれのツールがどのようなユーザーに最適なのかも詳しく解説します。
情報源としては、公開されている仕様書、ドキュメント、G2のレビューなどが挙げられます。
弊社のライター陣は、両アカウントの内部にも実際に足を運び、調査を行った。
それらのメモは、以下の「チームが気づいたこと」のセクションに記載されています。
ActiveCampaignとは何ですか？
ActiveCampaign is a marketing automation and CRM platform for growing teams.
It handles email marketing, sales automation, and contact management in one account.
The company calls it Customer Experience Automation, or CXA.
In plain terms, ActiveCampaign marketing automation reacts to what each contact does.
Someone opens a page, and the follow up email fires on its own.
You can build automations with a drag-and-drop editor and no code.
🏆 受賞者：ActiveCampaign
Over 900 automation templates and a built in CRM on every plan. The 14-day free trial needs no card.
ActiveCampaignの価格
ActiveCampaign offers four pricing tiers. Costs also rise with your contact count.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| スターター | 月額15ドル | Small teams sending first email campaigns |
| プラス | 月額49ドル | Lead scoring and sales pipeline work |
| プロ | 月額79ドル | More advanced features like split-path testing |
| 企業 | 月額145ドル | Big businesses needing custom objects and reports |
Pricing verified September 2026.
無料トライアル: 14 days with most Professional-tier features. No credit card is required to start.
返金保証: No blanket refund window. Yearly billing carries a 20% discount, so test monthly first.
📌 注記： Every tier includes the built in CRM. The Starter plan caps you at 5 actions per automation, which 中小企業 outgrow fast. Transactional email, SMS add ons, and CRM add ons are priced separately.
⚠️ 警告： The $15 entry price is tied to a low contact tier. Published figures elsewhere list the cheapest plan at $19, so check the slider on the pricing page before proceeding to checkout.
ActiveCampaignの主なメリット
Here is what makes ActiveCampaign worth a look:
- 高度な自動化: Multi-step workflows with conditional logic go well past basic drip campaigns. You can A/B test entire automation paths.
- 900+ pre built templates: Automation recipes are built for specific outcomes. Users report saving an average of 20 hours per month.
- 高度なセグメンテーション: Group contacts by website visits, location, purchase history, or interaction history. Custom fields sharpen the targeting further.
- Multi-channel reach: Run email, SMS, WhatsApp, ads, and social from one dashboard. You can send SMS and 文章 messages inside the same workflow.
- 950以上の連携機能： Shopify, Salesforce, WordPress, Microsoft Dynamics, and ザピエール all connect. Integration events can trigger actions on their own.
- Strong deliverability: ActiveCampaign’s deliverability scores well in independent 受信トレイ tests. That matters more than any feature list.
- Free migration: Switching from another newsletter tool is free, and onboarding includes a personalized checklist.
私たちのチームが気づいたこと
私たちの 作家 set up an ActiveCampaign account and built two live workflows. Here is what stood out from that hands-on time:
ActiveCampaignのメリットとデメリット
✅ メリット
- Built in CRM is included on all four plans
- Over 900 automation templates and 950 integrations
- クレジットカード不要の14日間無料トライアル
- Free migration from your old email marketing platform
- GDPR compliant with data stored on US servers
❌ デメリット
- Overkill if you only send a simple newsletter
- Starter plan limits you to 5 actions per automation
- 連絡先リストが増えるにつれて価格は急速に上昇します
- 無料プランはなく、14日間の無料トライアルのみ。
Thryvとは何ですか?
Thryv is customer relationship management software built for small 仕事 所有者。
Thryv Holdings, Inc. is a publicly traded SaaS company based in Dallas, Texas.
それは、イエローページ（電話帳）を発行する複数の企業のグループとして始まった。
That history still shapes the product today.
Thryv software helps local businesses reach more customers, stay organized, and get paid faster.
It operates in 48 states and supports over 50,000 businesses across the U.S., Canada, and オーストラリア.
The company reported $1.3 billion in revenue over a twelve-month period in June 2020.
More than 2,400 employees work there.
Runner Up: Thryv
Booking, invoices, and listings in one place. Best for service businesses that answer the phone all day.
Thryvの価格
Thryv sells its centers as bundles. Here are the pricing details in our data.
| プラン | 価格 | 最適な用途 |
|---|---|---|
| マーケティングセンター | 月額244ドル | Enhanced local listings, reviews, and SEO サービス |
| キープ | 月額299ドル | Bundled package tier in our pricing sheet |
Pricing verified September 2026.
無料トライアル: No standard trial. Thryv offers a free plan with limited features instead.
返金保証: None published. Pricing is quoted by a sales rep, so ask about contract length before you sign.
📌 注記： Thryv charges a one time onboarding fee of $250 on its packages. Entry-level seats are published at $20.00 per user per month, so the real number depends on which centers you bundle.
⚠️ Pricing conflict: Our sheet lists a $299 tier labelled “Keap,” which is a different vendor and looks like a labelling error on our side. Treat the $244 Marketing Center line as the reliable figure and confirm your own quote with Thryv before proceeding.
Thryvの主な利点
Here is where Thryv earns its keep:
- スリヴ司令部： A unified inbox that pulls email, SMS, social, and web chat together. Fewer missed customer interactions across channels.
- 24/7 online scheduling: Clients book appointments any hour. Typical users report a 61% jump in bookings.
- Client portal estimates: Customers schedule, pay, share documents, and view their account in a secure portal.
- 強化されたローカルリスティング： Business details sync across 50+ listing sites, including Yahoo, and reviews are managed in one page.
- より早く支払いを受ける: ThryvPay handles online payments, invoices, and digital document signing for service businesses.
- Admin time back: Owners report saving around 20 hours per week by moving invoicing, scheduling, and file storage into one tool.
- TeamChat and mobile access: Staff message each other in-app and manage workflows from any browser or phone.
私たちのチームが気づいたこと
Our writer walked through the Thryv Business Center demo and tested the booking and invoice flow. Here is what stood out:
Thryvの長所と短所
✅ メリット
- One tool for booking, invoices, and listings
- 24/7 support and a free plan to test
- Website builder and client portal included
- AI Response Tool drafts replies to reviews
❌ デメリット
- Weak automation next to a real marketing platform
- One time onboarding fee of $250 on packages
- Pricing is quoted by sales, not self-serve
- Lowest user rating of the two at 2.6
機能比較
Here are the key features that decide this matchup. We line up the ActiveCampaign features against Thryv across ten areas, then close with cost.
| 特徴 | アクティブキャンペーン | スリヴ |
|---|---|---|
| 開始価格 | 月額15ドル | 月額244ドル |
| 無料プラン | ❌（14日間無料トライアル） | ✅ |
| 高度な自動化 | ✅ | ❌ |
| Built In CRM | ✅ | ✅ |
| リードスコアリング | ✅ | ❌ |
| ランディングページ | ✅ | ✅ (website builder) |
| 予約受付 | ❌ | ✅ |
| 請求書と支払い | ❌ | ✅ |
| ローカルリストとレビュー | ❌ | ✅ |
| 電話サポート | 上位ティア | 24/7 |
| 最適な用途 | メールマーケティングの自動化 | 地元のサービス業 |
1. Email Marketing and Campaigns
アクティブキャンペーン: This is the core product. The email builder ships with email templates, and the drag-and-drop editor includes AI content generation. You can measure results per campaign and track opens by segment.
スリーヴ： Email is one channel among many, not the main event. Campaign analytics cover sends and responses, but the depth of a dedicated newsletter tool is not here.
2. マーケティングとセールスの自動化
アクティブキャンペーン: Intelligent marketing automation is the reason most people sign up. Active Intelligence agents can build campaigns and suggest high-value segments from live data. You set the entry trigger, the branches, and the end automation step yourself.
スリーヴ： Automation is trigger-based email and text, not branching logic. The AI Response Tool drafts replies to reviews, which saves time on a different job.
3. CRMと連絡先管理
アクティブキャンペーン: The ActiveCampaign CRM tracks each sales pipeline and scores leads. You can add notes to a deal, set custom fields, and use custom objects on the Enterprise plan.
スリーヴ： Contact management is built around jobs and appointments rather than sales engagement. TeamChat keeps staff notes on a customer in the same place as the booking.
4. セグメンテーションとリードスコアリング
アクティブキャンペーン: Advanced segmentation groups people by location, page visits, or purchase history. Lead scoring then tells your sales team who to call first.
スリーヴ： Website analytics show traffic and source data for your site. There is no scoring model that ranks leads by buying intent.
5. Landing Pages and Website Tools
アクティブキャンペーン: Custom landing pages capture leads, and a form submission can start an automation 即座に. This suits digital marketing teams running paid traffic.
スリーヴ： The Market Builder and website builder create a professional site without a developer. It is a full website rather than a campaign page.
6. Dynamic and Conditional Content
アクティブキャンペーン: Dynamic content swaps blocks based on subscriber data. Conditional content shows or hides sections per recipient, and RSS triggered emails send new blog posts on their own.
スリーヴ： ソーシャルメディア management posts and schedules across accounts from one screen. Message personalization exists, but it does not reach block-level rules.
7. AI機能
アクティブキャンペーン: Integrated AI handles predictive sending and picks delivery times from past behavior. New features here lean toward 自律的な agents rather than chat prompts.
スリーヴ： Online reputation management uses AI to draft review replies. For a business that lives on local reviews, that is the more useful ability.
8. Content Creation and Reach
アクティブキャンペーン: Content creation tools draft subject lines and body copy inside the editor. Ads in ActiveCampaign let you push the same audience to paid channels.
スリーヴ： SEO services are sold as an add on to lift local search visibility. That is a service layer, not a content editor.
9. Reporting and Custom Reports
アクティブキャンペーン: Analysis and 報告 covers campaign, automation, and deal data. Custom reports arrive on higher tiers, alongside single sign-on and a dedicated account team.
スリーヴ： Billing and invoicing reports show what was sent, paid, and outstanding by date. Money reporting is stronger here than marketing reporting.
⚠️ 警告： Neither vendor advertises HIPAA support on standard plans. ActiveCampaign is GDPR compliant and follows a published data privacy framework with US servers, but clinics should confirm 安全 terms in writing first.
10. 価格設定とコスト
プランを並べて比較してみましょう。
| 計画レベル | アクティブキャンペーン | スリヴ |
|---|---|---|
| 無料 | ❌ | ✅ Free plan, limited features |
| エントリ | スタータープラン：月額15ドル | マーケティングセンター：月額244ドル |
| 中 | さらに：月額49ドル | — |
| アッパー | プロ版：月額79ドル | $299/month bundle |
| トップ | エンタープライズ：月額145ドル | カスタム見積もり |
| Setup Fee | なし | 初回登録料250ドル |
アクティブキャンペーン: You can start at $15/month and grow into more advanced features later. Annual billing cuts 20%, and email marketing services like transactional email or SMS add ons are priced on top.
スリーヴ： The entry bundle costs more than ActiveCampaign’s top tier. That price buys booking, payments, and listings, so compare it against the tools you would otherwise pay for separately.
さまざまなシナリオ
| 必要な場合は | 選ぶ | なぜ |
|---|---|---|
| 最低の参入コスト | アクティブキャンペーン | $15 vs $244 per month |
| メールマーケティングの自動化 | アクティブキャンペーン | 900+ pre built templates |
| Appointment booking and payments | スリヴ | Client portal and ThryvPay |
| 地域の掲載情報とレビュー | スリヴ | Syncs 50+ listing sites |
| リードスコアリングとセールスパイプライン | アクティブキャンペーン | Built in CRM on every plan |
| 無料プランで始めよう | スリヴ | ActiveCampaign has no free tier |
💰 あなたの予算
ActiveCampaign’s Starter tier costs less than one Thryv onboarding fee. Thryv only makes financial sense if it replaces three or four separate tools.
🔌 あなたの技術スタック
ActiveCampaign has over 950 integrations, so it slots into an existing stack. Thryv prefers to be the stack, which suits owners who want one login.
📝 Your Daily Workflow
If your day is campaigns and pipelines, ActiveCampaign fits. If your day is calls, quotes, and invoices, Thryv fits.
🎓 あなたの経験レベル
Both interfaces are user friendly, with an intuitive menu structure and a searchable knowledge base. A more advanced user will hit ActiveCampaign’s ceiling much later than Thryv’s.
🆓 無料トライアルとデモ
ActiveCampaign gives you 14 days without a card. Thryv runs a demo call, so book time with a human rep before you commit.
🛟 サポートオプション
Thryv offers 24/7 support to every account. ActiveCampaign reserves phone support and a dedicated account team for upper tiers.
切り替えガイド
Already paying for one of these? Here is what changes if you move.
🔄 ActiveCampaignからThryvに切り替えますか？
✅ 得られるもの：
- Online booking that runs 24/7 without staff involvement
- Invoices, estimates, and payments through ThryvPay
- Listings sync and review management in one page
❌ 失うもの：
- Branching automation with conditional logic
- Lead scoring and deep advanced segmentation
- 950+ integrations, including Microsoft Dynamics
📋切り替え方法：
- Export contacts, tags, and custom fields to CSV
- Book a Thryv demo and confirm your quote
- Import contacts during the paid onboarding session
🔄 ThryvからActiveCampaignに切り替えますか？
✅ 得られるもの：
- A far lower monthly bill at the entry tier
- Advanced automation with A/B tested paths
- Transactional emails, SMS marketing messages, and ads in one flow
❌ 失うもの：
- Appointment scheduling and the client portal
- Invoicing, document signing, and payment collection
- Local listings sync and reputation tools
📋切り替え方法：
- Export your customer list and open invoices from Thryv
- Start the 14-day ActiveCampaign trial, no card needed
- Request the free migration, then rebuild your first automation
私たちのレビューで取り上げられなかったこと
This comparison focused on small businesses and small teams. We did not test bulk seat licensing, agency reseller terms, or how either platform handles non profits with donation workflows. Thryv’s pricing is quoted per business, so your number may differ from ours. Our notes reflect the September 2026 versions of both products, and the technology on both sides changes often.
最終評決
| カテゴリ | 勝者 |
|---|---|
| 💰価格 | アクティブキャンペーン |
| 🚀 自動化 | アクティブキャンペーン |
| 📧 メールマーケティング | アクティブキャンペーン |
| 🎯 CRMの深さ | アクティブキャンペーン |
| 🔌 連携機能 | アクティブキャンペーン |
| 🗓️ Booking & Invoicing | スリヴ |
| ⭐ Local Reviews & Listings | スリヴ |
| 🛟 サポートアクセス | スリヴ |
| 🏆総合優勝 | アクティブキャンペーン |
🏆 受賞者：ACTIVECAMPAIGN
ActiveCampaign wins 5 of 8 categories and rates 4.0 against Thryv’s 2.6.
最適な用途: email campaigns, sales automation, lead nurturing, contact management
These two products answer different questions. ActiveCampaign asks how you turn a list into revenue. Thryv asks how you keep a service business organized and paid.
Thryv is the better fit for a plumber, salon, or clinic that needs appointments, documents, and a website in one account. Its 24/7 support and free plan lower the risk of trying it.
For everyone else, we recommend ActiveCampaign. It costs less to start, scales to an advanced user, and stays GDPR compliant with a clear security posture. If neither fits, our ActiveCampaignの代替品 page lists other options worth a look.
ActiveCampaignの比較
Here is how ActiveCampaign lines up against its closest rivals:
ActiveCampaignが優れている点： cheaper entry price, deeper automation branching, no forced bundle purchase
HubSpotが優れている点： free CRM tier, reporting dashboards, larger partner and app directory
ActiveCampaignが優れている点： lower monthly cost, stronger inbox placement, wider integration list
キープの勝利条件： built-in quoting and invoicing, phone line included, guided setup coaching
ActiveCampaign vs パイプドライブ
ActiveCampaignが優れている点： native email marketing, automation templates, multi-channel campaigns
Pipedriveが勝利した点： simpler deal boards, faster rep onboarding, sales-first reporting
ActiveCampaignが優れている点： email deliverability record, cleaner editor, fewer moving parts to configure
GoHighLevelが優れている点： agency sub-accounts, white-label rebilling, bundled call and funnel tools
Thryvの比較をもっと見る
Thryv competes with a mix of all-in-one platforms. This video walks through the main ones:
Thryvの勝利条件： listings sync across 50+ sites, 24/7 phone help, payment collection built in
GoHighLevelが優れている点： automation depth, funnel builder, per-client sub-account structure
Thryvの勝利条件： appointment booking, invoicing and estimates, local reputation management
HubSpotが優れている点： free starting tier, marketing analytics, scaling past a single location
Thryvの勝利条件： website builder included, client portal, listings and review replies
キープの勝利条件： campaign automation logic, email template library, transparent public pricing
Thryvの勝利条件： customer-facing booking, ThryvPay checkout, done-for-you SEO services
月曜日のCRMの勝利点： flexible boards, cheaper per-seat pricing, project and task tracking
よくある質問
ActiveCampaignは何に使われますか？
It handles marketing and sales automation for growing companies. You send email campaigns, score leads, and trigger follow-ups from customer behavior, all from one dashboard.
ActiveCampaignはCRMですか？
Yes. Every plan includes a CRM platform for tracking deals, adding notes, and scoring leads. It sits beside the email tools rather than in a separate product.
ActiveCampaignは信頼できるツールですか？
Yes. It is an established platform with published GDPR compliance, US-based data storage, and strong inbox placement scores in independent deliverability tests.
Thryvは何に使われるのですか？
Small service businesses use it to book appointments, send invoices, manage listings, and respond to reviews. It replaces several front-office tools with one login.
Thryvはイエローページに掲載されていますか？
It grew out of a group of Yellow Pages companies. Today it is a publicly traded software business headquartered in Dallas, Texas, with over 2,400 employees.
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