How to Use Mailchimp 2026 — Send First Campaign in 20 Minutes

クイックスタート

This guide covers every Mailchimp feature:

• はじめる — Create your Mailchimp account and basic setup
• メールマーケティングの活用方法 — Build and send email campaigns from one dashboard
• マーケティングオートメーションの使い方 — Send automated emails that run without you
• How to Use Audience Management — Organize contact data into lists, tags and segments
• How to Use Social Media Marketing — Post to your social media accounts from Mailchimp
• コンテンツ作成ツールの使い方 — Design emails with drag and drop content blocks
• How to Use AI Marketing Tools — Write subject lines and copy in seconds
• How to Use Digital Marketing Templates — Start from 137 email templates instead of a blank page
• How to Use Lead Generation Platform — Collect email addresses with forms and landing pages
• How to Use Analytics & Reporting Tools — Track open rates, click rates and unsubscribe rates

所要時間： 各作品につき5分

このガイドには以下の内容も含まれています。 プロのヒント | よくある間違い | トラブルシューティング | 価格 | 代替案

このガイドを信頼する理由

I have used Mailchimp for three years and tested every feature covered here.

This Mailchimp tutorial comes from real hands-on work, not vendor screenshots.

Mailchimp is the best known email marketing software on the market today.

It was founded in 2001 and now has over 20 million users.

Email marketing still earns one of the highest returns of any channel.

Most beginners choose Mailchimp because the free plan costs nothing.

But most people only scratch the surface of what this email marketing platform can do.

This guide shows you how to use Mailchimp feature by feature.

Step by step instructions, with screenshots and pro tips.

Mailchimp Tutorial

This complete Mailchimp tutorial walks you through every feature, from your first campaign to advanced features.

メールチンプ

Send your first campaign today without touching code. Mailchimp gives you a drag and drop email ビルダー and 137 templates. Free sending covers up to 2,000 subscribers. No credit card needed to start.

今すぐMailchimpを試してみよう →

レビュー全文を読む →

Getting Started with Mailchimp

Before you use Mailchimp features, finish this one-time setup.

約3分かかります。

Here is my personal walkthrough of the setup:

それでは、各ステップを詳しく見ていきましょう。

Step 1: Create Your Mailchimp Account

Go to the Mailchimp website and click Sign Up Free.

Enter your name and email address, then pick a password.

Open the activation email and confirm your address.

✓ チェックポイント: Your new Mailchimp account is live.

ステップ2：ビジネスプロフィールを設定する

Mailchimp asks for your 仕事 name and physical address.

Every email you send needs that physical address in the footer.

これがその様子です。

✓ チェックポイント: You can see the Mailchimp dashboard.

Step 3: Create Your First Audience

Click Audience in the left sidebar, then create a list.

Mailchimp automatically generates a signup form for each list you create.

You can create multiple lists for different audiences later.

Mailchimpを使ったメールマーケティングの方法

メールマーケティング lets you plan, write and send email campaigns from one screen.

以下に、その使用方法をステップごとに説明します。

Step 1: Pick a Campaign Type

Click Create in the top corner, then choose Email.

Mailchimp offers several campaign types, including regular and plain 文章.

Step 2: Choose Your Audience

Use the drop down menus to pick a list or segment.

Then write a subject line and preview text that match.

これがその様子です。

✓ チェックポイント: The screen matches the example above.

ステップ3：送信またはスケジュール設定

Send the email immediately or schedule it for a better hour.

Double check everything before you hit send.

Personalized emails feel relevant, so they earn more clicks.

Mailchimpマーケティングオートメーションの使い方

マーケティング オートメーション sends automated emails based on what each subscriber does.

以下に、その使用方法をステップごとに説明します。

Step 1: Open the Journey Builder

Go to Automations, then click Customer Journeys.

Customer journeys map every step after someone joins.

Step 2: Choose a Starting Point

Pick a trigger like signup, purchase or link click.

A simple example is a welcome email sent one hour later.

これがその様子です。

✓ チェックポイント: The screen matches the example above.

Step 3: Add Branches and Delays

Add rules so each branch builds a customized path.

Automated sequences then provide customers with timely follow up.

Mailchimpのオーディエンス管理機能の使い方

オーディエンス管理 keeps your contact data clean, tagged and easy to search.

以下に、その使用方法をステップごとに説明します。

Step 1: Import Contacts

Click Add Contacts, then upload a csv file.

Map each column so contact data lands in the right field.

Step 2: Tag and Segment

Tag your best customers, new leads and lapsed buyers separately.

Free plans allow up to five conditions per segment.

これがその様子です。

✓ チェックポイント: The screen matches the example above.

Step 3: Clean the List

Remove hard bounces every month to protect your sender reputation.

Mailchimp counts the same contact once across every list.

Segmentation lifts engagement by targeting behavior and demographics.

Mailchimpを使ったソーシャルメディアマーケティングの方法

ソーシャルメディア マーケティング lets you post and run ads from the same dashboard.

以下に、その使用方法をステップごとに説明します。

ステップ1：アカウントを接続する

Open Campaigns, then link your social media accounts.

Mailchimp supports Facebook, Instagram and X.

Step 2: Create a Post

Write your copy, add an image and choose a channel.

Reuse the same offer you sent by email that week.

これがその様子です。

✓ チェックポイント: The screen matches the example above.

ステップ3：スケジュールを立てる

Set a date and time, then confirm the queue.

Posts publish without you opening another tab.

Mailchimpのコンテンツ作成ツールの使い方

コンテンツ作成ツール gives you a drag and drop email builder for any layout.

以下に、その使用方法をステップごとに説明します。

ステップ1：メールビルダーを開く

Choose a layout, then open the editor.

Drag content blocks like text, image and button onto the canvas.

Step 2: Add Your Own Content

Swap the placeholder copy for your own content and brand colors.

Visual elements like buttons lift click rates fast.

これがその様子です。

✓ チェックポイント: The screen matches the example above.

Step 3: Save It for Later

Save the design as a template to build reusable layouts.

Mobile-first layouts matter because most people read on phones.

MailchimpのAIマーケティングツールの使い方

AI Marketing Tools writes copy, picks send times and suggests designs for you.

以下に、その使用方法をステップごとに説明します。

Step 1: Open the Creative Assistant

見つける AIツール inside the email builder toolbar.

It pulls colors and fonts straight from your website.

Step 2: Generate Subject Lines

Describe your offer and let the アシスタント suggest options.

Pick the one that reads clearly in a crowded inbox.

これがその様子です。

✓ チェックポイント: The screen matches the example above.

Step 3: Test the Winner

Mailchimp allows A/B testing on campaigns of any size.

It recommends at least 5,000 recipients for reliable results.

Mailchimpのデジタルマーケティングテンプレートの使い方

Digital Marketing Templates gives you 137 email templates plus landing page layouts.

以下に、その使用方法をステップごとに説明します。

ステップ1：ライブラリを閲覧する

Open the Templates tab from the left sidebar.

Filter by goal, such as welcome, promotion or newsletter.

Step 2: Customize the Layout

Replace the stock images and text with your own.

Keep one clear call-to-action per email template.

これがその様子です。

✓ チェックポイント: The screen matches the example above.

Step 3: Save as Your Default

Star the template so it opens first next time.

Consistent design makes every Mailchimp campaign feel familiar.

Mailchimpのリード生成プラットフォームの使い方

Lead Generation Platform helps you collect email addresses through forms and pages.

以下に、その使用方法をステップごとに説明します。

Step 1: Open the Form Builder

Go to Audience, then Signup Forms.

The Form Builder controls every field your visitors see.

Step 2: Choose Your Form Type

Pick embedded forms for your website or a pop up for exits.

Add form fields for name and email address only.

これがその様子です。

✓ チェックポイント: The screen matches the example above.

Step 3: Publish a Landing Page

Landing pages capture new leads without any website build.

Connect your online store to track which signups actually buy.

How to Use Mailchimp Analytics & Reporting Tools

分析と 報告 ツール shows open rates, click rates and revenue for every send.

以下に、その使用方法をステップごとに説明します。

ステップ1：レポートタブを開きます

Click Campaigns, then Reports.

Mailchimp reports show open rates and click rates per campaign.

Step 2: Read the Key Metrics

Check unsubscribe rates, delivery rates and bounces together.

Rising bounces usually mean your list needs cleaning.

これがその様子です。

✓ チェックポイント: The screen matches the example above.

ステップ3：データに基づいて行動する

Analyzing these metrics helps you refine the next campaign.

Repeat what worked and drop what nobody clicked.

A clear call-to-action often moves results more than design.

Mailchimp Pro Tips and Shortcuts

After three years of sending emails with Mailchimp, here are my best tips.

Watch the biggest benefits in action:

キーボードショートカット

ほとんどの人が見逃す隠れた機能

• Send Time Optimization: Mailchimp picks the hour each subscriber usually opens email.
• コンテンツスタジオ: One library holds every image you reuse across campaigns.
• Conditional merge tags: Show different text to different segments inside one email.

Mailchimp Common Mistakes to Avoid

Mistake #1: Buying an Email List

Mistake #2: Sending With No Plan

Mistake #3: Ignoring the Contact Count

Mailchimp Troubleshooting

Problem: My Emails Land in Spam

原因： A weak sender reputation from old or bought addresses.

修理： Authenticate your domain, clean the list and cut image-heavy layouts.

Problem: Import Failed or Dropped Rows

原因： The csv file has merged cells or missing email columns.

修理： Save as plain CSV, then map each field when you import contacts.

Problem: My Automation Never Fired

原因： The journey was built but never switched on.

修理： Open Customer Journeys and confirm the status reads Sending.

📌 注記： If none of these help, contact Mailchimp support.

Mailchimpとは何ですか？

メールチンプ is an email marketing platform that helps businesses grow through email.

Think of it like a post office, a designer and an analyst in one account.

こちらの簡単な概要をご覧ください。

主な機能は以下のとおりです。

• メールマーケティング: Build and send Mailchimp campaigns from one dashboard.
• マーケティングオートメーション: Trigger automated emails from any subscriber action.
• オーディエンス管理: Store contact data with tags, segments and notes.
• Social Media Marketing: Schedule posts to your social media accounts.
• コンテンツ作成ツール: Design with a drag and drop email builder.
• AI Marketing Tools: Generate subject lines and layouts in seconds.
• Digital Marketing Templates: Pick from 137 email templates and landing pages.
• Lead Generation Platform: Collect email addresses with forms and pop ups.
• Analytics & Reporting Tools: Track open rates, clicks and unsubscribe rates.

The company was valued at $4.2 billion before Intuit acquired it.

Mailchimp makes list growth simple with hosted forms and pages.

Small teams love Mailchimp because the editor never feels technical.

詳細なレビューについては、こちらをご覧ください。 Mailchimpのレビュー.

Mailchimpの料金プラン

Here’s what Mailchimp costs in 2026:

The free plan sends to 2,000 subscribers but adds Mailchimp branding.

無料トライアル: Yes — one month free on all paid plans.

返金保証: No refunds, but you can downgrade any month.

💰 最もお得な価格: Standard — it unlocks automated sequences and A/B testing cheaply.

One warning: Mailchimp pricing climbs fast and can run 3x higher than rivals.

Mailchimpと代替サービスの比較

How does Mailchimp compare against other popular email marketing tools?

この比較をご覧ください。

おすすめ商品：

• 総合ベスト： Mailchimp — the widest feature set for most businesses.
• ベスト予算： Moosend — lower cost as your list grows.
• 初心者におすすめ： MailerLite — fewer menus and a gentle editor.
• 自動化に最適： ActiveCampaign — branching logic Mailchimp cannot match.

🎯 Mailchimpの代替サービス

Looking for Mailchimp alternatives? Here are the top options:

• 🚀 メーラーライト: Clean email builder and generous free plan, ideal if Mailchimp pricing feels steep for a growing list.
• 🧠 変換キット: Built for creators who sell digital products and want tag-based automation instead of rigid lists.
• ⚡ アクティブキャンペーン: 高度な機能と CRM tools, best when your customer journeys need many conditions.
• 💰 ムーゼント： Low cost per subscriber with solid landing pages, great for high-volume senders on a budget.
• 🎯 ブレボ： Combines email campaigns with SMS and chat, billed per email rather than per contact.

全リストについては、こちらをご覧ください。 Mailchimp alternatives ガイド。

⚔️ Mailchimpとの比較

Mailchimpと各競合他社との比較は以下のとおりです。

• Mailchimp vs MailerLite: MailerLite wins on price and simplicity, Mailchimp wins on templates and integrations.
• Mailchimp vs ConvertKit: ConvertKit suits creators selling courses, Mailchimp suits stores running mixed campaign types.
• Mailchimp vs ActiveCampaign: ActiveCampaign wins automation depth, Mailchimp stays easier for a first campaign.
• Mailchimp vs Moosend: Moosend costs less at scale, Mailchimp offers stronger reporting and brand tools.
• Mailchimp vs Brevo: Brevo bills per email and adds SMS, Mailchimp gives richer design options.

Start Using Mailchimp Now

You learned how to use every major Mailchimp feature:

• ✅ メールマーケティング
• ✅ マーケティングオートメーション
• ✅ Audience Management
• ✅ Social Media Marketing
• ✅ コンテンツ作成ツール
• ✅ AI Marketing Tools
• ✅ Digital Marketing Templates
• ✅ Lead Generation Platform
• ✅ Analytics & Reporting Tools

Here’s a recap of what you get:

次のステップ： どれか一つの機能を選んで、今すぐ試してみてください。

ほとんどの人はメールマーケティングから始める。

It takes less than five minutes, and the free plan costs nothing.

よくある質問

How to use Mailchimp for beginners?

Create a Mailchimp account, add contacts, then build a campaign with a template. Write a subject line, send a test email, and hit send.

Why are people leaving Mailchimp?

Mostly pricing. Costs climb sharply as contacts grow, and can reach 3x competitors. Some users also want deeper automation than Mailchimp offers.

How difficult is it to learn Mailchimp?

Not difficult. The drag and drop email builder needs no code. Most beginners send their first campaign within an hour of signing up.

Mailchimpはどのような用途に最適ですか？

Email marketing for 中小企業 and online stores. It handles email campaigns, signup forms, landing pages, automated emails and reporting in one account.

Mailchimpは本当に無料ですか？

Yes, the free plan covers up to 2,000 subscribers with limited features and Mailchimp branding. Paid plans start at $6.50 per month.