How to Use Insightly: A Complete Guideline in 2026

da | Last updated Jan 7, 2026

Che cos'è Insightly

Do you feel like you are drowning in sticky notes?

Trying to track every customer in a spreadsheet is messy.

You might write a name down and lose it five minutes Dopo.

When you lose that number, you lose the deal.

You miss out on money, and your team looks disorganized. It is stressful to guess what you need to do next.

Insightly stops the chaos.

It organizes your contacts, tasks, and sales in one place.

This guide will show you exactly how to use Insightly and its top features to get your Attività commerciale under control.

Perspicace
Perspicace

Pronti a scoprire se Insightly è la soluzione giusta per voi? Migliaia di aziende si affidano a lui. Provatelo e scoprite perché.

How to Use Tasks

A task is simply a job you need to finish. It could be a phone call, an email, or a meeting.

In insightly CRM, tasks are special because they connect directly to your projects and deals.

This keeps everything organized in one place.

Many users forget to follow up with leads. When you use tasks properly, you never drop the ball.

You can set due dates and reminders.

This ensures you always know what to do next for your customers.

Tutorial: Creating Your First Task

Setting up a task is quick. It connects your to-do list to your actual work.

  1. Go to the Tasks Tab: In the left sidebar, click the “Tasks” icon.
  2. Start a New Task: Click the red New Task button at the top of the screen.
  3. Name Your Task: Type a clear name. For example, imagine you need to “Call the unbounce company about the new contract.”
  4. Link It: This is the most important part. Find the “Related To” box. Type the name of the contact or organization. Now, this task lives on their profile page.
  5. Add Details: You can use custom fields to add extra information, such as priority level or estimated time.
  6. Set a Date: Pick a “Due Date” so the system reminds you.
  7. Save: Click the Save button. You are done.

Tutorial: Using Activity Sets

Do you do the same five things for every new client?

Bene Attività commerciale practices say you should not type those tasks every time.

You can use Activity Sets to speed this up. This is a basic form of automazione that saves you clicks.

  1. Find System Settings: Click your profile icon and go to “System Settings.”
  2. Locate Activity Sets: Look for the “Activity Sets” tab in the menu.
  3. Create a Set: Click “New Activity Set.” Name it something like “New Client Welcome.”
  4. Add Your Steps: List the standard jobs you do. For example:
    • Send a welcome email.
    • Mail the brochure.
    • Schedule the kickoff meeting.
  5. Set the Timeline: Choose when these happen. You can set the email to go out immediately and the meeting for 3 days later.
  6. Apply It: The next time you get a new deal, you can add this entire set with one click.

Using these tools makes your CRM work harder for you. You stop worrying about your schedule and focus on closing deals.

Attività approfondite

How to Use AI Automations

Stop doing busy work. Automation is like having a robot assistente.

It handles the boring stuff so you can talk to real people. Insightly uses smart tools to move dati per te.

This helps teams stay aligned and improves overall efficiency.

When you automate tasks, you save hours every week. Data entry errors go down. Speed goes up.

This lets you focus on building relationships instead of typing data.

Tutorial: Setting Up a Simple Workflow

You can set up rules to handle jobs automatically. For example, you can send an email instantly when you close a deal. You do not need a training video to figure this out. It is simple.

  1. Open Settings, then log in to your account. Click your profile icon and select “System Settings.”
  2. Find Automation: Look for “Workflow Automation” in the menu. Click “New Workflow.”
  3. Choose the Object: In Insightly, data types are called objects. Select “Opportunity” from the list.
  4. Set the Trigger: Select “When a record is updated.”
  5. Define Criteria: Tell the system what to look for. Choose “Stage” equals “Closed Won.”
  6. Add an Action: Select “Send Email.” Pick your “Thank You” email template.
  7. Activate: Turn it on. Now, every time you win, the system sends a thank-you note. It is a smart investment of your time to set this up once.

Tutorial: Using Insightly Copilot

Insightly has AI features that write for you. This helps you communicate with prospects faster. It gives you time to do other things.

  1. Open a Record: Go to a Contact or Lead page.
  2. Find the Email Tab: Look for the “Email” section.
  3. Launch AI: Start a new email. You will see an Assistente AI button.
  4. Give a Command: Ask it to “Draft a follow-up email for a missed meeting.”
  5. Revisione: The AI writes the testo for you. Read it over to make sure it sounds like you.
  6. Send: Click send.

You just finished a writing job in seconds. Using these tools changes how you work.

Insightly AI Automations

How to Use Modern CRM

A “Modern CRM” is not just a digital address book. It is a visual map of your business.

It shows you who knows whom and where every dollar comes from. When you visualize your sales, you make better choices.

You can configure the system to fit exactly how your company works.

This section will walk you through Insightly’s visual tools.

These features help ensure that no deal gets lost in a messy list.

Tutorial: Customizing Your Pipeline (Kanban View)

The pipeline view looks like a board with columns. It lets you see your progress instantly.

  1. Find Opportunities: Click on the “Opportunities” tab.
  2. Switch Views: Look for the “Pipeline” icon. It looks like a board with columns.
  3. View the Stages: You will see columns like “Prospecting,” “Pece,” and “Negotiation.
  4. Move Deals: Click a deal card. Drag and drop it into the next column. The totals update automatically.
  5. Edit Stages: If the columns do not match your process, go to Settings. You can rename the stages there. This helps you track sales the way you actually talk about them in meetings.

Tutorial: Linking Records

This is a superpower of modern CRMs. You can connect different pieces of data.

This shows you the full picture.

  1. Open a Contact: Click on a name, like “Jane Doe.”
  2. Go to Related: Click the “Related” tab on her profile.
  3. Add a Link: Click “Add Link.” Search for another person, like “John Smith.”
  4. Define it: Type how they know each other. You might write “John is Jane’s Boss.”
  5. Save: Now, when you look at Jane, you see John too.
Insightly Modern CRM

How to Learn More

If you want to master these tools, you have many options.

You can learn a lot by doing, but extra help is available.

  • Watch Clips: Many training videos are available online.
  • Search Online: You can find official guides on YouTube.
  • Join Events: Sign up for webinars. These live events let you see experts demonstrate the tools.

Using these resources is the best way to get comfortable with the software.

Alternative Insightly

Eccone alcuni Alternative intelligenti con una breve panoramica di ciascuno:

  • GoHighLevel: Una piattaforma di marketing e vendita completa, progettata per agenzie e aziende, che offre strumenti completi, tra cui creatori di funnel, email marketing, automazione degli SMS e gestione dei clienti.
  • Pipedrive: Un focalizzato sulle vendite CRM noto per i suoi intuitivi canali di vendita visivi, che aiutano i team a gestire le trattative e a monitorare i progressi in modo efficiente.
  • Mantenere: Specializzato nell'automazione per le piccole imprese, combina le funzionalità CRM con l'email marketing e la gestione della pipeline di vendita.
  • HubSpot: Una piattaforma ampiamente riconosciuta che offre una serie di "hub" per vendite, marketing, assistenza clienti, gestione dei contenuti e operazioni, ideale per le aziende che cercano soluzioni integrate.
  • ClickFunnels: Principalmente un generatore di funnel di vendita e landing page, con alcune funzionalità di raccolta lead e di base di email marketing, incentrato su campagne online orientate alla conversione.
  • Popolare: Un approccio semplice, integrato e proattivo CRM con funzionalità quali pipeline di vendita, campagne e-mail, gestione dei contatti e automazione del flusso di lavoro.
  • Immediatamente: Questa azienda si concentra sulla ricerca di lead e contatto tramite e-mail a freddo, offrendo gestione delle relazioni con i clienti, monitoraggio dei lead e automazione dei processi di vendita.
  • ClickUp: Una piattaforma versatile per la gestione del lavoro che può essere personalizzata per funzionare come un CRM, offrendo funzionalità quali gestione dei contatti, visualizzazioni della pipeline di vendita, integrazione e-mail e dashboard personalizzabili.
  • CRM del lunedì: Una piattaforma altamente personalizzabile, strutturata come un foglio di calcolo, che consente la gestione completa dei lead, le previsioni di vendita, la sincronizzazione delle e-mail e il monitoraggio delle attività.
  • CRM a capsule: Un CRM orientato alla crescita, progettato per essere semplice, che aiuta le aziende a gestire i contatti, monitorare le transazioni di vendita e mantenere le relazioni con i clienti con funzionalità come pipeline multiple e gestione delle attività.
  • Perspicace: A CRM Adatto alle piccole e medie imprese, offre gestione dei contatti e dei progetti, automazione del flusso di lavoro e reporting affidabile, oltre a un'interfaccia intuitiva.
  • CRM Freshsales: Un'opzione conveniente che offre funzionalità complete per i team di vendita, tra cui comunicazione sui lead, strumenti di conversione, punteggio dei lead basato sull'intelligenza artificiale e solide capacità di integrazione.
  • Forza vendita: Una piattaforma CRM solida e leader del settore che offre funzionalità complete per vendite, marketing e servizi, nota per la sua elevata personalizzazione e scalabilità per le grandi aziende.
  • Zendesk: Principalmente una piattaforma di assistenza e supporto clienti che offre anche solide funzionalità CRM, garantendo una gestione e un'analisi end-to-end delle interazioni con i clienti.

Insightly a confronto

Ecco un breve confronto tra Insightly e queste soluzioni software:

  • Insightly contro Pipedrive: Insightly si concentra sul CRM con gestione integrata dei progetti; Pipedrive è specializzato nella gestione visiva delle pipeline di vendita, spesso preferita dai team incentrati sulle vendite.
  • Insightly vs GoHighLevel: Insightly è ideale per combinare CRM e gestione progetti. Aiuta a monitorare vendite e progetti contemporaneamente. GoHighLevel è una piattaforma completa per le esigenze delle agenzie di marketing. Offre potenti strumenti di marketing e automazione delle vendite e può gestire più clienti.
  • Insightly contro Keap: Insightly offre un CRM robusto con monitoraggio dei progetti; Keap fornisce una potente automazione del marketing, campagne e-mail e funzionalità di vendita complete.
  • Insightly contro ActiveCampaign: Insightly unisce CRM e funzionalità di gestione dei progetti; ActiveCampaign eccelle nell'automazione avanzata del marketing, nel sequenziamento delle email e nel lead scoring.
  • Insightly vs HubSpot: Insightly offre un potente CRM con gestione dei progetti, mentre HubSpot fornisce una vasta piattaforma all-in-one per marketing, vendite e assistenza clienti.
  • Insightly contro Clickfunnels: Insightly è un CRM con gestione dei progetti; ClickFunnels è principalmente uno strumento per la creazione di funnel di vendita, che consente di creare landing page e automatizzare i processi di vendita.
  • Insightly vs Folk: Insightly è un CRM completo con funzionalità di gestione dei progetti; Folk è uno strumento di gestione dei contatti più snello e collaborativo.
  • Insightly vs Instantly: Insightly offre una solida soluzione CRM e di gestione dei progetti; si concentra immediatamente sulla comunicazione automatizzata tramite e-mail a freddo e sulla generazione di lead.
  • Insightly contro ClickUp: Insightly integra CRM e gestione dei progetti; ClickUp è una piattaforma di gestione del lavoro versatile che può essere configurata per attività CRM.
  • Insightly vs Lunedì: Insightly combina CRM con la gestione dei progetti; Monday CRM è un sistema operativo di lavoro altamente personalizzabile, adattabile a diverse esigenze CRM.
  • Insightly vs Capsule CRM: Insightly è un CRM più ricco di funzionalità con gestione dei progetti, mentre Capsule CRM è uno strumento più semplice e diretto per monitorare i contatti e le opportunità di vendita.
  • Insightly contro Freshsales: Insightly offre un CRM robusto con gestione dei progetti; Freshsales CRM fornisce automazione avanzata delle vendite, approfondimenti basati sull'intelligenza artificiale e comunicazione multicanale.
  • Insightly contro Salesforce: Insightly è un CRM completo con gestione progetti integrata; Salesforce è una soluzione CRM di livello aziendale, altamente personalizzabile ed espandibile.
  • Insightly contro Zendesk: Insightly è un CRM con funzionalità di gestione dei progetti; Zendesk si concentra principalmente sull'assistenza clienti e sulla gestione dei ticket di assistenza.

Conclusione

We covered a lot today. You learned how to create tasks that track themselves.

You saw how AI automations can handle your busy work. You also explored modern CRM features that clearly show your sales.

Insightly is a powerful tool. However, it only works if you use it every day.

Do not be afraid to click buttons and test new things.

You cannot break the system. Start small by picking one feature from this guide.

Use it today. Your future self will thank you for finally getting organized.

Domande frequenti

How does Insightly work?

Insightly stores your customer data in one place. It links contacts to projects and emails. This helps you see the full history of every relationship so you can sell faster.

Insightly è facile da usare?

Yes, it is built for small businesses. The design is simple and visual. Most users can learn the basics, like adding contacts or moving deals, in just a few minutes.

How do I add a field in Insightly?

Go to System Settings and click Objects and Fields. Pick an object like “Contacts.” Click New Field, choose a type, name it, and save it to your layout.

Does Insightly have a mobile app?

Yes, it has apps for both iOS and Android. You can scan business cards, update your sales pipeline, and view customer details while you are away from your desk.

Who uses Insightly?

Small and mid-sized businesses mostly use it. Companies in consulting, manufacturing, and technology use it to manage sales and projects on a single platform.

How to set up Insightly?

First, sign up and invite your team. Connect your email and calendar. Then, create your custom fields and import your data from a spreadsheet to start working immediately.

More Facts about Insightly

  • Extra Help: Insightly has a special “Premier” plan that gives you your own insegnante and faster help when you have a problem.
  • One-on-One Learning: With the top plan, you get private online lessons and expert coaching to help your team use the software better.
  • Smart Planning: The plan includes reviews to make sure your company is getting its money’s worth and long-term programs to keep everyone using the tools.
  • Connecting Apps: Insightly can talk to over 500 other computer programs through a tool called AppConnect, so all your work stays in one place.
  • Tracking Success: You can build colorful dashboards to see how well you are selling things and if your projects are finishing on time.
  • Auto-Marketing: The “journey costruttore” sends out emails automatically to people who might want to buy from you, based on what they click.
  • Fast Task Lists: You can save lists of chores and meetings called “Activity Sets” so you don’t have to type them out every single time.
  • From Sales to Work: Unlike many other tools, Insightly has project management built-in, so you can start working on a project the moment a customer says “yes.”
  • Record Keeping: It automatically keeps track of every phone call, email, and meeting you have with a customer so you never forget what happened.
  • Smooth Handoffs: You can set up “workflows” that automatically send welcome emails or tell the next team when it is their turn to work.
  • Centro di apprendimento: There is a big collection of YouTube videos, articles, and webinars that show you tips and tricks for using the CRM.
  • Assistente AI: In 2026, Insightly uses AI to read long email chains for you and even help you write replies to customers.
  • Rule-Based Actions: You can tell the computer to do things for you, like changing a customer’s status or sending an alert, whenever certain rules are met.

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