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How to Use Freshsales CRM to Automate Sales Funnel in 2026

da | Last updated Jan 20, 2026

How to use Freshsales

Do you feel like you are drowning in a sea of messy spreadsheets?

Many sales teams struggle to keep track of every lead.

It is frustrating to watch customers slip through the cracks because you forgot to email them back.

This manual work steals your time and kills your growth.

You can use Freshsales CRM to put your sales funnel on autopilot.

This guide will show you how to use Freshsales CRM to automate your tasks and close more deals with ease.

CTA di Freshsales
Freshsales

Inizia il tuo Freshsales gratuito CRM Provalo e scopri i risultati in pochi secondi! Esplora la piattaforma e rivoluziona la gestione delle relazioni con i clienti (CRM). Visitate subito il loro sito.

Freshsales CRM Tutorial

Learning a new software tool can often feel like a difficult mountain to climb.

But we have designed this Freshsales CRM tutorial to be very simple and straightforward for you.

You will quickly see how to set up your specific sales steps.

Also, manage your daily tasks without any unnecessary confusion.

It covers everything from moving deal cards across your screen to using smart Strumenti di intelligenza artificiale.

That helps you work much faster than before.

Let’s get started on this journey together!

How to Use Pipeline Management

Visualizing your sales journey is a great way to close more deals.

Pipeline management shows you exactly where every lead stands in your process.

This means you will not lose track of your work.

You can find out which deals need help before they become a problem.

Using the Freshsales suite makes this very easy for anyone to learn.

Step 1: Define Your Custom Deal Stages

  • Open the deals module to start your sales process and click to add a new deal.
  • Give your pipeline a name that matches how you sell your products.
  • Pick a lifecycle stage for each column, like “Discovery” or “Won.”
  • You can try these features out with no strings attached today.
  • The best part is that no credit card is required to get started.

Step 2: Drag-and-Drop Lead Organization

  • Go to the funnel view to see every new contact as a small card.
  • This view helps you follow the customer’s journey from start to finish.
  • Click and hold a card to move it when a new account moves forward.
  • Update the deal value quickly without leaving your main screen.
Email di Freshsales

Step 3: Track Real-Time Analytics

  • Use the search term “Reports” in the sidebar to find your dati.
  • Check your sales velocity to see how fast you are making money.
  • Look for stages where people stop buying so you can fix the problem.
  • If you need more help, feel free to connect with us at any time.

How to Use Workflow Automation

Do you want to save time on every task?

Flusso di lavoro automazione handles the boring work for you.

It helps your business run fast without extra effort. You can focus on your audience while the software does the rest.

It is like having a helper for your service goals.

Step 1: Set Your Trigger Event

  • First, log in to your Freshworks portal and click on settings.
  • You need to create a new rule to start the automazione.
  • Pick a trigger, like when a new contact signs up on your website.
  • For example, you can start a workflow when a user changes a lead status.

Step 2: Define the Automated Action

  • Tell the system to send an email to your new contacts right away.
  • You can also update the date of a follow-up automatically.
  • The system can even assign a new account to specific users on your team.
  • This helps you engage with people the moment they show interest.
Flusso di lavoro Freshsales

Step 3: Activate and Monitor the Workflow

  • Check all your data to Fare sure the steps are correct.
  • Make sure you have the right phone number or email for each account.
  • Turn the workflow on so every user can see it working.
  • Look at the logs to see how many people the automation helped today.

How to Use Custom AI Agents

In 2026, using AI is the best method to stay ahead of others.

Custom AI agents work like smart team members for your organization.

They help with managing your busy schedule and talking to leads.

You will save a lot of time every single day.

Step 1: Configure Your AI Agent’s Goal

  • Open the ui in your settings to find the AI section.
  • Click to create a new agent and choose what it should do.
  • Upload your company files so the AI knows about your products.
  • This helps the AI answer questions from anyone who is interested in your business.

Step 2: Deploy the Agent on Your Funnel

  • Link your agent to your chat or email so it can start working.
  • Tell the AI when it should stop and ask a human for help.
  • The AI can even help with booking meetings for your sales team.
  • Test the agent to make sure every meeting it sets is correct.
Freshsales Smart AI Agents1

Step 3: Review AI Insights and Suggestions

  • Look at a lead’s record to see what the AI has learned.
  • Read the tips on how to talk to the lead to close the deal.
  • The AI makes managing your daily work much faster and easier.
  • Use these smart insights to grow your business every month.

CRM Freshsales Alternative

Eccone alcuni Alternative a Freshsales CRM con una breve panoramica di ciascuno:

  • GoHighLevel: Una piattaforma di marketing e vendita completa, progettata per agenzie e aziende, che offre strumenti completi, tra cui creatori di funnel, email marketing, automazione degli SMS e gestione dei clienti.
  • Pipedrive: Un focalizzato sulle vendite CRM noto per i suoi intuitivi canali di vendita visivi, che aiutano i team a gestire le trattative e a monitorare i progressi in modo efficiente.
  • Mantenere: Specializzato nell'automazione per le piccole imprese, combina le funzionalità CRM con l'email marketing e la gestione della pipeline di vendita.
  • HubSpot: Una piattaforma ampiamente riconosciuta che offre una serie di "hub" per vendite, marketing, assistenza clienti, gestione dei contenuti e operazioni, ideale per le aziende che cercano soluzioni integrate.
  • ClickFunnels: Principalmente un generatore di funnel di vendita e landing page, con alcune funzionalità di raccolta lead e di base di email marketing, incentrato su campagne online orientate alla conversione.
  • Popolare: Un approccio semplice, integrato e proattivo CRM con funzionalità quali pipeline di vendita, campagne e-mail, gestione dei contatti e automazione del flusso di lavoro.
  • Immediatamente: Questa azienda si concentra sulla ricerca di lead e contatto tramite e-mail a freddo, offrendo gestione delle relazioni con i clienti, monitoraggio dei lead e automazione dei processi di vendita.
  • ClickUp: Una piattaforma versatile per la gestione del lavoro che può essere personalizzata per funzionare come un CRM, offrendo funzionalità quali gestione dei contatti, visualizzazioni della pipeline di vendita, integrazione e-mail e dashboard personalizzabili.
  • CRM del lunedì: Una piattaforma altamente personalizzabile, strutturata come un foglio di calcolo, che consente la gestione completa dei lead, le previsioni di vendita, la sincronizzazione delle e-mail e il monitoraggio delle attività.
  • CRM a capsule: Un CRM orientato alla crescita, progettato per essere semplice, che aiuta le aziende a gestire i contatti, monitorare le transazioni di vendita e mantenere le relazioni con i clienti con funzionalità come pipeline multiple e gestione delle attività.
  • Perspicace: A CRM Adatto alle piccole e medie imprese, offre gestione dei contatti e dei progetti, automazione del flusso di lavoro e reporting affidabile, oltre a un'interfaccia intuitiva.
  • Forza vendita: Una piattaforma CRM solida e leader del settore che offre funzionalità complete per vendite, marketing e servizi, nota per la sua elevata personalizzazione e scalabilità per le grandi aziende.
  • Zendesk: Principalmente una piattaforma di assistenza e supporto clienti che offre anche solide funzionalità CRM, garantendo una gestione e un'analisi end-to-end delle interazioni con i clienti.

Freshsales CRM a confronto

Ecco un breve confronto tra Freshsales CRM e queste soluzioni software:

  • Freshsales CRM contro Pipedrive: Freshsales CRM offre una soluzione di vendita completa con comunicazione integrata e intelligenza artificiale, mentre Pipedrive eccelle nell'organizzazione visiva della pipeline di vendita e nel monitoraggio delle trattative.
  • Freshsales contro GoHighLevel: GoHighLevel è una piattaforma completa e affidabile, con una solida automazione del marketing e una curva di apprendimento più rapida, spesso preferita dalle agenzie. Freshsales si concentra maggiormente su processi di vendita semplificati e facilità d'uso.
  • Freshsales CRM vs Keap: Freshsales CRM punta sulla gestione intuitiva delle vendite e sulle informazioni basate sull'intelligenza artificiale; Keap offre una potente automazione delle vendite e del marketing, con particolare attenzione alla gestione dei contatti.
  • Freshsales CRM vs ActiveCampaign: Freshsales CRM è un CRM dedicato alle vendite con telefono ed e-mail integrati; ActiveCampaign è efficace nell'automazione del marketing, nelle campagne e-mail e nella segmentazione avanzata.
  • Freshsales CRM contro Hubspot: Freshsales CRM offre strumenti di vendita basati sull'intelligenza artificiale e una configurazione più rapida; HubSpot fornisce una suite completa e completa che comprende marketing, vendite e assistenza clienti.
  • Freshsales CRM contro Clickfunnels: Freshsales CRM è un CRM incentrato sulle vendite per la gestione delle interazioni con i clienti, mentre ClickFunnels è uno strumento specializzato per la creazione di funnel di vendita e landing page.
  • Freshsales CRM vs Folk: Freshsales CRM offre una piattaforma di vendita completa con intelligenza artificiale e automazione; Folk si concentra sulla gestione semplice e collaborativa dei contatti e sull'organizzazione visiva della pipeline.
  • Freshsales CRM vs Instantly: Freshsales CRM è un CRM di vendita completo con funzionalità robuste; Instantly è principalmente un servizio di sensibilizzazione via e-mail e automazione delle e-mail a freddo attrezzo.
  • Freshsales CRM vs ClickUp: Freshsales CRM è progettato per semplificare i processi di vendita e gestire le pipeline; ClickUp è un sistema operativo di lavoro versatile che comprende funzionalità di gestione progetti, attività e CRM.
  • Freshsales CRM vs Monday CRM: Freshsales CRM fornisce una soluzione di vendita dedicata con informazioni intelligenti, mentre Monday CRM offre bacheche altamente personalizzabili per la gestione dei flussi di lavoro, incluso il CRM.
  • Freshsales CRM vs Capsule CRM: Freshsales CRM offre un CRM di vendita più robusto con funzionalità di intelligenza artificiale; Capsule CRM si concentra sulla gestione semplice dei contatti e sul monitoraggio delle opportunità di vendita.
  • Freshsales CRM contro Insightly: Freshsales CRM è uno strumento di vendita dedicato dotato di intelligenza artificiale e automazione completa delle vendite; Insightly offre un'esperienza CRM più ampia, comprese solide funzionalità di gestione dei progetti.
  • Freshsales CRM contro Salesforce: Freshsales CRM offre una piattaforma di vendita intuitiva, basata sull'intelligenza artificiale e con prezzi competitivi; Salesforce è un CRM di livello aziendale altamente personalizzabile, con un ampio ecosistema e funzionalità avanzate.
  • Freshsales CRM contro Zendesk: Freshsales CRM si concentra sull'automazione delle vendite e sulla gestione della pipeline, mentre Zendesk è principalmente una piattaforma di assistenza clienti con solide funzionalità di ticketing e supporto.
Homepage di Freshsales

Conclusione

Using Freshsales CRM is a great way to help your business grow.

You now know how to manage your sales stages and automate your daily work.

These smart steps help you understand your customers better than ever before.

You can set up your plan today with no strings attached.

It is easy to take actions that save you a lot of time.

Remember to keep good notes on every deal you make.

This keeps your whole team happy and organized.

Are you ready to begin closing more deals and winning every single day?

Domande frequenti

Is FreshSales a CRM?

Yes, absolutely. Freshsales is a cloud-based Customer Relationship Management (CRM) platform designed by Freshworks. It helps sales teams track leads, manage deal pipelines, and automate communication processes like email and phone calls.

Is FreshSales easy to use?

Generally, yes. It is renowned for having a cleaner, more intuitive interface than legacy competitors like Salesforce. Most users find the drag-and-drop pipelines and straightforward navigation easy to master without extensive training.

What are key features of FreshSales Suite?

Freshsales is packed with tools like FreddyAI Co-Pilot for predictive insights, Sequenze di vendita for automated outreach, and Automazione del flusso di lavoro. It also includes built-in web forms, deal management, and seamless email integration.

What is Freshworks CRM?

“Freshworks CRM” was the former unified branding. The company has since clarified its product line: Freshsales is now the dedicated product for sales automation, while Freshmarketer handles marketing automation. They integrate seamlessly.

What is the difference between contacts and leads in Freshsales?

Pensa a un Guida as a raw, unqualified prospect—someone you don’t know much about yet. A Contatto is an individual who has been qualified, has shown interest, or is an existing customer you are actively engaging with.

What are the two types of forms available in Freshsales suite?

Freshsales typically supports Classic Web Forms for standard data collection (like “Contact Us” pages) and Smart Forms. Smart forms allow you to track visitor behavior and capture lead data automatically from existing forms on your website.

How to use CRM step by step?

Start by importing your existing data (CSV/Excel). Next, customize your deal stages to match your sales process. Connect your email and calendar to sync activities. Finally, set up basic automations, such as welcome emails for new leads.

More Facts about Freshsales

  • Smart Business Helper: Freshsales is a special tool that uses smart technology to help businesses find new customers and sell more products.
  • All-in-One View: It gathers all the details about a customer into one profile so you can see everything you need to know about them at once.
  • The Freddy AI Helper: It features a smart assistente named Freddy AI that looks at your data and tells you which customers are most likely to buy something.
  • Chat Anywhere: You can talk to your customers through email, chat, and social media without ever leaving the Freshsales website.
  • Works with Other Apps: You can connect it to thousands of other popular computer programs using a tool called Zapier.
  • Risparmia tempo: By connecting different programs, you can make the computer do repetitive chores for you, which saves a lot of time.
  • Automatic Filing: When you link other apps, Freshsales can automatically create new files for people, companies, and sales deals.
  • Meeting Planner: It can automatically add meetings and “to-do” lists to your calendar so you don’t forget important dates.
  • Customer Grades: Freddy AI gives each new customer a score from 0 to 100 based on how much they interact with the business.
  • Priority Lists: Scoring customers helps salespeople know which people to call first so they don’t waste time.
  • Automatic Assignments: The system automatically sends new customers to the right salesperson based on where they live or what they are looking for.
  • Keeping Data Clean: It is very important to enter information correctly; otherwise, the smart AI might give the wrong advice.
  • Scoreboards: You can make your own digital dashboards that show “grades” for the sales team and how much they are selling.
  • Cleaning Up: Regularly deleting old or duplicate information keeps the system accurate and easy to use.
  • Task Reminders: The program can send automatic reminders to follow up with customers, making sure nobody is forgotten.
  • Adding Contacts: To put a new person into the system, you just click the “+” icon and choose “Add Contact.”
  • Moving Big Lists: If you have a big list of names, you can upload them all at once using a file called a CSV.
  • Tracking Deals: You can track how much money you might make by clicking “Add Deal” to start a new sales project.
  • A seguire: For every sales deal, you can create specific chores to make sure you stay in touch with the customer.
  • Direct Emailing: You can write and send emails to customers directly inside Freshsales by clicking the “+” icon.
  • Activity History: The system keeps a list of every conversation and meeting you have had with a person so you can look back at it Dopo.

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