بداية سريعة
يغطي هذا الدليل جميع ميزات برنامج ZoomInfo:
- ابدء — Create your account and learn ZoomInfo basics
- كيفية استخدام GTM Studio — plan go-to-market motions across sales and marketing teams from one dashboard view
- كيفية استخدام الإعلانات الرقمية — run targeted ad campaigns to specific companies using ZoomInfo data and intent signals
- كيفية استخدام إدارة البيانات — keep company records and contact data accurate and up to date across your tech stack
- كيفية استخدام ذكاء المحادثة — record and analyze sales calls so your sales team improves and books more meetings
- كيفية استخدام مساعد الطيار الآلي — get ZoomInfo Copilot to suggest your next customer and draft outreach automatically
- كيفية استخدام مساحة عمل GTM — bring lead lists, intent data, and favorite tools into one shared workspace
- كيفية استخدام مولد العملاء المحتملين — build targeted lead lists fast using advanced search and company filters
- كيفية استخدام أداة تتبع زوار الموقع الإلكتروني — see which website visitors are real companies so you can act on warm interest
- كيفية استخدام أداة تحسين نماذج الويب — shorten forms and auto-fill company data to capture more leads
الوقت اللازم: خمس دقائق لكل فقرة
يتضمن هذا الدليل أيضًا ما يلي: نصائح احترافية | الأخطاء الشائعة | استكشاف الأخطاء وإصلاحها | التسعير | البدائل
لماذا تثق بهذا الدليل؟
I have used ZoomInfo for two years and tested every feature here. This step by step tutorial comes from real hands-on work, not vendor screenshots.
ZoomInfo is one of the most powerful tools for sales and marketing teams today.
But most zoominfo users only scratch the surface of what it can do.
This guide shows you how to use zoominfo, one feature at a time.
Step by step, with screenshots and pro tips that save time.
برنامج تعليمي لـ ZoomInfo
This ZoomInfo tutorial walks sales professionals through every feature, from setup to advanced search, so you become a power user.
معلومات التكبير
Find key decision makers in seconds. ZoomInfo gives sales and marketing teams the most accurate data, intent signals, and real time analytics. Start with ZoomInfo Lite or a free trial.
البدء باستخدام ZoomInfo
قبل استخدام أي ميزة، أكمل هذا الإعداد لمرة واحدة.
It takes about three minutes.
Here is my personal walk-through of the setup:
والآن دعونا نستعرض كل خطوة على حدة.
الخطوة الأولى: إنشاء حسابك
Go to the ZoomInfo website and request access.
A rep confirms your seats, then you set your password.
✓ نقطة تفتيش: تحقق من صندوق الوارد للحصول على رسالة تأكيد عبر البريد الإلكتروني.
Step 2: Open Your Dashboard
Log in and install the ReachOut extension for browsing.
Here is what the dashboard view looks like:
✓ نقطة تفتيش: You should see the main dashboard view.
Step 3: Set Your Ideal Customer Profile
Define your ideal customer profile so search criteria stay focused.
✅ تم: أنت الآن جاهز لاستخدام أي ميزة من الميزات أدناه.
كيفية استخدام ZoomInfo GTM Studio
استوديو جي تي إم lets you plan go-to-market motions across sales and marketing teams from one dashboard view.
إليك كيفية استخدامه خطوة بخطوة.
الخطوة 1: افتح برنامج GTM Studio
Open GTM Studio from the top right corner of your ZoomInfo dashboard.
Step 2: Build your blueprint
Define your ideal customer profile using company filters and contact filters.
هذا ما يبدو عليه الأمر:
✓ نقطة تفتيش: Your go-to-market plan is live with target companies mapped.
Step 3: Launch the play
Assign target accounts to your sales team and start closing deals.
✅ النتيجة: You have a working plan that aligns sales and marketing around the same key accounts.
💡 نصيحة احترافية: Save your search criteria as a saved search so the whole sales team works from one company list.
How to Use ZoomInfo Digital Advertiser
الإعلان الرقمي lets you run targeted ad campaigns to specific companies using ZoomInfo data and intent signals.
إليك كيفية استخدامه خطوة بخطوة.
Step 1: Pick your audience
Build a company list based on company size, company industry, and intent topics.
Step 2: Check audience strength
Review the audience strength score before you launch your campaign.
هذا ما يبدو عليه الأمر:
✓ نقطة تفتيش: Your ads now reach decision makers at specific companies showing intent.
Step 3: Launch and track
Launch ads and watch real time analytics report on engaged target companies.
✅ النتيجة: You reach key decision makers while their intent signals are still warm.
💡 نصيحة احترافية: Pair ad campaigns with intent data so you spend budget only on accounts in a buying window.
How to Use ZoomInfo Data Managemer
إدارة البيانات lets you keep company records and contact data accurate and up to date across your tech stack.
إليك كيفية استخدامه خطوة بخطوة.
Step 1: Connect your CRM
Open the admin portal and connect your إدارة علاقات العملاء to sync company data.
Step 2: Map your fields
Match your fields to ZoomInfo fields so the most accurate data flows through.
هذا ما يبدو عليه الأمر:
✓ نقطة تفتيش: لك إدارة علاقات العملاء now holds the most accurate data ZoomInfo offers.
Step 3: Enrich on a schedule
You can upload lists you already own, then set automatic enrichment to stay current.
✅ النتيجة: Your sales processes run on accurate data instead of stale company records.
💡 نصيحة احترافية: Use zoominfo tags to label records by source so cleanup stays simple as your company list grows.
كيفية استخدام ذكاء المحادثة في ZoomInfo
ذكاء المحادثة lets you record and analyze sales calls so your sales team improves and books more meetings.
إليك كيفية استخدامه خطوة بخطوة.
Step 1: Connect your calls
Link your dialer so conversation intelligence captures every sales call.
Step 2: Review the highlights
Open key highlights to see talk ratios, objections, and next steps.
هذا ما يبدو عليه الأمر:
✓ نقطة تفتيش: Every call is transcribed with key highlights ready to review.
Step 3: Coach the team
Share clips with sales professionals to sharpen pitches and win more deals.
✅ النتيجة: Your sales team learns from real calls, which speeds up closing deals.
💡 نصيحة احترافية: Use machine learning summaries to spot which talking points move deals forward fastest.
كيفية استخدام مساعد الذكاء الاصطناعي من ZoomInfo
مساعد طيار آلي lets you get ZoomInfo Copilot to suggest your next customer and draft التواصل تلقائياً.
إليك كيفية استخدامه خطوة بخطوة.
Step 1: Open ZoomInfo Copilot
Launch zoominfo copilot from your dashboard view to start a session.
Step 2: Review the signal score
Check each account signal score to find your next customer fast.
هذا ما يبدو عليه الأمر:
✓ نقطة تفتيش: Copilot surfaces a ranked list of accounts with a signal score each.
Step 3: Act on the prompts
Follow Copilot prompts to gain insight and reach key decision makers.
✅ النتيجة: You get actionable intelligence that tells sales professionals exactly who to call next.
💡 نصيحة احترافية: Let zoominfo copilot draft first-touch emails, then personalize them before you hit send.
كيفية استخدام مساحة عمل ZoomInfo GTM
مساحة عمل GTM lets you bring lead lists, intent data, and favorite tools into one shared workspace.
إليك كيفية استخدامه خطوة بخطوة.
Step 1: Open the workspace
Open GTM Workspace to see lead lists and key accounts in one place.
Step 2: Add your favorite tools
Connect zoominfo integrations so favorite tools appear inside the workspace.
هذا ما يبدو عليه الأمر:
✓ نقطة تفتيش: Your lead lists and intent topics sit beside your favorite tools.
✅ النتيجة: Sales and marketing teams collaborate without leaving the workspace.
💡 نصيحة احترافية: Pin your most-used saved search to the workspace so the sales team saves time daily.
كيفية استخدام برنامج ZoomInfo لتوليد العملاء المحتملين
يقود مولد lets you build targeted lead lists fast using advanced search and company filters.
إليك كيفية استخدامه خطوة بخطوة.
Step 1: Set search criteria
Use advanced search to set company filters by company size and job title.
Step 2: Apply contact filters
Add contact filters to narrow search results to key decision makers.
هذا ما يبدو عليه الأمر:
✓ نقطة تفتيش: Your search results show qualified contacts matching your search criteria.
✅ النتيجة: You get a clean company list of target companies ready for outreach.
💡 نصيحة احترافية: Export search results to a csv file or push leads straight into your CRM.
كيفية استخدام أداة تتبع زوار موقع ZoomInfo
متتبع زوار الموقع الإلكتروني lets you see which website visitors are real companies so you can act on warm interest.
إليك كيفية استخدامه خطوة بخطوة.
Step 1: Install the tracker
Add the ZoomInfo script to reveal website visitors on your site.
Step 2: Read the intent page
Open the intent page to see visited pages and unique visits per account.
هذا ما يبدو عليه الأمر:
✓ نقطة تفتيش: You can see specific companies behind anonymous website visitors.
✅ النتيجة: You spot target accounts researching you and reach out before competitors do.
💡 نصيحة احترافية: Set technology alerts and funding alerts so you act when a visiting account is ready to buy.
كيفية استخدام أداة تحسين نماذج الويب من ZoomInfo
مُحسِّن نماذج الويب lets you shorten forms and auto-fill company data to capture more leads.
إليك كيفية استخدامه خطوة بخطوة.
Step 1: Add the optimizer
Drop the Webform Optimizer snippet onto your existing forms.
Step 2: Enable auto-fill
Turn on auto-fill so ZoomInfo data completes company records فورا.
هذا ما يبدو عليه الأمر:
✓ نقطة تفتيش: Your forms now pre-fill verified company data for every visitor.
✅ النتيجة: You capture more lead lists because shorter forms reduce drop-off.
💡 نصيحة احترافية: Route new form fills into a saved search so your sales team gets email notifications instantly.
نصائح واختصارات احترافية لبرنامج ZoomInfo
After testing ZoomInfo products for two years, here are my best tips for zoominfo users.
اختصارات لوحة المفاتيح
| فعل | اختصار |
|---|---|
| New advanced search | S |
| Save current search | Ctrl + S |
| Open saved search | G then L |
| Export to csv file | E |
ميزات خفية يغفل عنها معظم الناس
- Org charts: Open any account to view org charts and map every job title before you call.
- Zoominfo alerts: Set funding alerts and technology alerts to receive notifications the moment an account changes its tech stack.
- Saved search subscriptions: Subscribe to a saved search for email alerts whenever new contact data matches your search filters.
أخطاء شائعة يجب تجنبها في ZoomInfo
Mistake: Skipping the ideal customer profile
❌ خطأ: Searching everyone and pulling huge company lists with no focus.
✅ يمين: Set your ideal customer profile first, then apply company filters to refine.
Mistake: Ignoring intent data
❌ خطأ: Calling every contact instead of those showing intent signals.
✅ يمين: Watch intent topics and the intent page to time outreach around real interest.
Mistake: Letting data go stale
❌ خطأ: Exporting once and never refreshing company records.
✅ يمين: Schedule enrichment so contact data and company data stay up to date.
استكشاف أخطاء ZoomInfo وإصلاحها
Problem: Export hits a credit limit
سبب: You ran out of credits for the month.
يصلح: Check usage in the admin portal, then export search results in smaller batches to a csv file.
Problem: CRM sync is not updating
سبب: Your field mapping broke during a zoominfo integrations update.
يصلح: Reopen the admin portal, remap fields, and force a manual sync of company records.
Problem: Intent data looks empty
سبب: Your intent topics are too narrow for the audience strength needed.
يصلح: Broaden intent topics and confirm your target accounts are large enough to register a signal score.
📌 ملحوظة: إذا لم تُحل أي من هذه الحلول مشكلتك، فاتصل بدعم ZoomInfo.
ما هو ZoomInfo؟
معلومات التكبير is a sales and marketing platform that gives sales professionals the most accurate data on target companies.
ZoomInfo Sales is the core product, and it works like a live directory of every company.
Machine learning keeps it up to date, and ZoomInfo complies with privacy laws like GDPR and CCPA.
شاهد هذه النظرة العامة السريعة:
يتضمن هذا المنتج الميزات الرئيسية التالية:
- استوديو GTM: plan go-to-market motions across sales and marketing.
- ذكاء المحادثة: record sales calls and surface key highlights.
- مساعد الطيار الآلي: let zoominfo copilot rank your next customer.
- مُولِّد العملاء المحتملين: build lead lists with advanced search and company filters.
- متتبع زوار الموقع الإلكتروني: reveal website visitors and their visited pages.
- إدارة البيانات: keep company records and contact data accurate.
للاطلاع على مراجعة كاملة، راجع مراجعة ZoomInfo.
أسعار ZoomInfo
Here is what ZoomInfo costs in 2026:
| يخطط | سعر | الأفضل لـ |
|---|---|---|
| احترافي | 14,995 دولارًا سنويًا | فرق مبيعات متنامية |
| متقدم | 24,995 دولارًا أمريكيًا سنويًا | Teams needing intent data |
| نخبة | 39,995 دولارًا أمريكيًا سنويًا | Enterprise sales and marketing |
تجربة مجانية: Yes — ZoomInfo Lite and a limited free trial are available.
ضمان استرداد الأموال: No standard refund; contracts are annual.
💰 أفضل قيمة: Professional — the cheapest way to get core company data and lead lists.
مقارنة بين ZoomInfo والبدائل
How does ZoomInfo compare? Here is the competitive landscape:
شاهد هذه المقارنة:
| أداة | الأفضل لـ | سعر | تصنيف |
|---|---|---|---|
| معلومات التكبير | Company data and intent | 14,995 دولارًا سنويًا | ⭐ 4.4 |
| أبولو | التواصل الشامل | 49 دولارًا شهريًا | ⭐ 4.6 |
| فورا | Cold email scale | 37 دولارًا شهريًا | ⭐ 4.8 |
| هنتر | البحث عن البريد الإلكتروني | 49 دولارًا شهريًا | ⭐ 4.5 |
| سنوف | Budget prospecting | 39 دولارًا شهريًا | ⭐ 4.5 |
اختيارات سريعة:
- الأفضل إجمالاً: ZoomInfo — deepest company data and intent signals.
- أفضل ميزانية: Instantly — high-volume cold email at a low price.
- الأفضل للمبتدئين: Apollo — simple setup with a free tier.
- Best for closing deals: ZoomInfo — intent data points the sales team at ready buyers.
🎯 بدائل ZoomInfo
هل تبحث عن بدائل لبرنامج ZoomInfo؟ إليك أفضل الخيارات:
- 🚀 فورا: Affordable cold email platform for high-volume outreach and inbox warm-up.
- 💰 سنوف: Budget email finder and drip campaigns for small sales teams.
- 🌟 أبولو: Large contact database with built-in sequencing and a generous free tier.
- 🔧 صياد: Simple email finder and verifier for quick prospecting.
- ⚡ Reply.io: Multichannel sequences across email, calls, and social.
- 👶 ميلشيك: Beginner-friendly cold outreach with simple campaign setup.
- 🎨 قائمة العناصر: Personalized cold email with images and warm-up built in.
- 🔒 نقار الخشب: Reliable cold email tool focused on deliverability for agencies.
- 🏢 سمارت ليد: Unlimited inboxes and rotation for scaling cold email safely.
- 💼 سيلشاندي: Cold email with sequences and email alerts at a low price.
- 🎯 كلينتي: Sales engagement with multichannel cadences for outbound teams.
للاطلاع على القائمة الكاملة، راجع بدائل ZoomInfo مرشد.
⚔️ مقارنة ZoomInfo
Here is how ZoomInfo stacks up against each competitor:
- مقارنة بين ZoomInfo و Instantly: Instantly wins on cold email scale and price; ZoomInfo wins on company data depth.
- مقارنة بين ZoomInfo و Snov: Snov is cheaper for finding emails; ZoomInfo offers far richer intent data.
- مقارنة بين ZoomInfo و Apollo: Apollo bundles database and outreach cheaply; ZoomInfo has more accurate data.
- مقارنة بين ZoomInfo و Hunter: Hunter is a lightweight finder; ZoomInfo is a full sales and marketing platform.
- مقارنة بين ZoomInfo و Reply.io: Reply.io leads on sequencing; ZoomInfo leads on company records and signals.
- مقارنة بين ZoomInfo و Mailshake: Mailshake suits beginners; ZoomInfo suits enterprise sales processes.
- مقارنة بين ZoomInfo و Lemlist: Lemlist personalizes outreach; ZoomInfo supplies the contact data behind it.
- مقارنة بين ZoomInfo و Woodpecker: Woodpecker focuses on deliverability; ZoomInfo focuses on accurate data at scale.
- مقارنة بين ZoomInfo و Smartlead: Smartlead scales sending; ZoomInfo scales prospect research and intent topics.
- مقارنة بين ZoomInfo و Saleshandy: Saleshandy is budget outreach; ZoomInfo is premium actionable intelligence.
- مقارنة بين ZoomInfo و Klenty: Klenty runs cadences; ZoomInfo finds the key decision makers to put in them.
ابدأ باستخدام ZoomInfo الآن
لقد تعلمت كيفية استخدام جميع الميزات الرئيسية لبرنامج ZoomInfo:
- ✅ استوديو GTM
- ✅ الإعلان الرقمي
- ✅ إدارة البيانات
- ✅ ذكاء المحادثة
- ✅ مساعد طيار آلي
- ✅ مساحة عمل GTM
- ✅ مُولِّد العملاء المحتملين
- ✅ متتبع زوار الموقع الإلكتروني
- ✅ مُحسِّن نماذج الويب
الخطوة التالية: اختر ميزة واحدة وجرّبها الآن.
Most people start with Lead Generator to build their first lead lists.
It takes less than five minutes and helps you save time.
الأسئلة الشائعة
ما هو تطبيق ZoomInfo وكيف يعمل؟
ZoomInfo is a sales and marketing platform. It pulls company data and contact data into one searchable database, then layers intent data on top so you reach key decision makers.
كيفية استخدام برنامج ZoomInfo بأفضل طريقة؟
Set your ideal customer profile, build lead lists with advanced search, then watch intent signals and funding alerts so you contact target accounts at the right moment.
كيفية الحصول على عملاء محتملين من ZoomInfo؟
Use advanced search with company filters and contact filters to match your search criteria, then export search results to a csv file or your CRM.
كم تبلغ تكلفة استخدام ZoomInfo؟
ZoomInfo pricing starts around $14,995 per year for Professional. Advanced and Elite cost more. Pricing is quoted annually and varies by seats and credits.
كيفية استخدام ZoomInfo مجاناً؟
ZoomInfo Lite and free training at ZoomInfo University let you try ZoomInfo basics. A free trial can also unlock limited zoominfo data before you buy.
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