⚡ Quick Verdict:
- Pricing: Close CRM starts at $35/seat/month with no free plan. Agile CRM has a free plan, and paid tiers start at $8.99.
- Best for: Close CRM for call-heavy inside sales teams. Agile CRM for small businesses on a tight budget.
- Key difference: Close is built around calling, SMS, and email outreach. Agile spreads across marketing, sales, and helpdesk tools.
- Our pick: Close CRM for most sales teams. It rates higher (3.0 vs 2.8) and draws fewer reliability complaints.
The cheaper CRM software isn’t always the smarter pick.
Agile CRM offers a free plan and paid seats under $9.
Close CRM costs far more, starting at $35 per seat.
Yet Close still comes out ahead for most sales teams.
The reasons are reliability, calling tools, and a sharp focus on selling.
Overview
This Agile CRM vs Close CRM comparison covers pricing, features, support, and ease of use.
We reviewed documentation, pricing pages, and G2 reviews for both tools.
Our writers also spent hands-on time with each one.
Those notes appear in the “What Our Team Noticed” sections below.
What is Close CRM?
Close CRM is customer relationship management software for small and medium-sized sales teams.
Its goal is simple: turn leads into revenue through direct outreach.
Email, calling, and SMS all live in a single inbox.
Reps make phone calls from the browser without a separate phone system.
That’s why many people compare it to sales engagement tools, not traditional CRMs.
It targets startups and small companies that want to close deals faster.
Here’s a quick video tour of Close in action.
🏆 Winner: Close CRM
Close puts calls, emails, and texts on one screen. Its dialers help reps work through lead lists faster.
Close CRM Pricing
Close uses per-seat billing across three plans. Here’s how they break down.
| Plan | Price | Best For |
|---|---|---|
| Essentials | $35/seat/month | Small sales teams starting with built-in calling and email |
| Growth | $99/seat/month | Growing teams that need advanced automation |
| Scale | $139/seat/month | Larger teams wanting call coaching and more customization |
Pricing verified September 2026.
Free trial: Yes, 14 days. A motivated team can finish setup inside that window.
Money-back guarantee: None listed in the sources we checked. Use the trial to decide.
📌 Note: Every plan includes built in calling, texting, and email. Collaboration tools and advanced features sit on higher tiers.
⚠️ Pricing Conflict: Some sources still list older Startup, Professional, and Enterprise plans. Monthly billing shows $59, $109, and $149 per user. Annual billing shows $49, $99, and $139. Those pages describe startup features and professional features under old names. We use the verified Essentials, Growth, and Scale prices above.
Key Benefits of Close CRM
Here’s what makes Close CRM worth a look:
- Smart Views: These saved searches sort leads by the criteria you pick. Reps see exactly who needs follow ups today.
- Power and predictive dialers: The predictive dialer can dial multiple numbers at once. Reps spend more time talking to prospects.
- Live call coaching: Managers can guide reps while calls are happening. New hires get up to speed faster.
- Activity timelines: Every call, email, and text lands on the lead’s profile. You get the full picture without manual data entry.
- Fast onboarding: A CSV import tool and free one-click migration pull data from other CRMs. The simple layout drives full team engagement.
- Security and resources: Close says it protects customer data responsibly. A help center, API docs for any developer, and product updates round it out.
What Our Team Noticed
Our writer signed up for Close CRM and worked through its calling and inbox tools. Here’s what stood out:
Close CRM Pros & Cons
✅ Pros
- Calling, SMS, and email share one inbox
- Power and predictive dialers speed up outreach
- Quick setup with free migration help
- Live call coaching helps managers train reps
❌ Cons
- No free plan, and seats start at $35
- G2 reviewers call the reporting weak
- Less customizable than larger CRM platforms
What is Agile CRM?
Agile CRM is an all in one CRM for small and medium businesses.
It joins sales, marketing, and customer service on one platform.
The company has run the product since 2013, with offices in India and the Philippines.
Agile says more than 15,000 customers use it worldwide.
It runs in the cloud, so you can access deals from any mobile device.
This video walks through the main Agile CRM dashboard.
🥈 Runner Up: Agile CRM
Agile packs a sales pipeline, helpdesk, and email campaigns into one tool. The free plan supports up to 10 users.
Agile CRM Pricing
Agile CRM has one free plan and three paid tiers. Paid prices are per user, per month.
| Plan | Price | Best For |
|---|---|---|
| Free | Free | Teams of up to 10 users testing a basic CRM system |
| Starter | $8.99 | Small businesses needing contact management and email marketing |
| Regular | $29.99 | Growing teams that want more automation |
| Enterprise | $47.99 | Teams that want every feature unlocked |
Pricing verified September 2026.
Free trial: Not needed. The free version lets you test the core CRM before you pay.
Money-back guarantee: None listed in the sources we checked.
📌 Note: That’s a great price for small businesses. A 10-person team on Starter pays under $90 each month.
⚠️ Warning: Some 2026 sources quote Starter at up to $9.99 per user. Check your billing term before checkout.
Key Benefits of Agile CRM
Here’s where Agile CRM earns its spot:
- Marketing automation: Track web engagement, score leads, and send automated campaigns. Marketing teams don’t need a second tool.
- Email marketing with A/B testing: Test subject lines and personalize each message. The template builder is simple, though a bit rigid.
- Built-in helpdesk: Automated ticketing handles customer queries in the same system. Support and sales share one record.
- Sales gamification: Leaderboards and badges turn targets into friendly competition. That’s a rare sales enablement perk at this price.
- Meeting booking: Leads book time straight onto your calendar. It syncs with Google Calendar and Outlook.
- 360-degree contact view: Every interaction sits on one contact record. That cuts data silos between teams.
What Our Team Noticed
Our writer set up a free Agile CRM account and explored its sales and email tools. Here’s what stood out:
The short video below shows that hands-on session.
Agile CRM Pros & Cons
✅ Pros
- Free plan covers up to 10 users
- Sales, marketing, and helpdesk in one app
- Paid plans start at just $8.99
- Gamification with leaderboards and badges
❌ Cons
- Reviewers report falling email delivery rates
- Reporting tools draw heavy criticism
- Limited custom fields for larger businesses
- Support answers vary from agent to agent
Feature Comparison
Here’s how Close CRM and Agile CRM compare across 10 key features. Pricing gets its own breakdown at the end.
| Feature | Close CRM | Agile CRM |
|---|---|---|
| Starting Price | $35/seat/month | $8.99 |
| Free Plan | ❌ | ✅ Up to 10 users |
| Built-in Calling | ✅ | ✅ |
| Power & Predictive Dialer | ✅ | ❌ |
| Marketing Automation | ❌ Sequences only | ✅ |
| Helpdesk & Ticketing | ❌ | ✅ |
| Sales Gamification | ❌ | ✅ |
| Custom Objects | ✅ | ❌ |
| Integrations | 80+ tools | Third-party apps |
| Best For | Call-heavy sales teams | Budget all-in-one setups |
1. Contact & Lead Management
Close CRM: Close organizes records around leads, with contacts nested inside each company. Smart Views filter leads by any rule, so reps always know who to call next.
Agile CRM: Agile’s contact management gives a 360-degree view of each customer. Calls, emails, tickets, and deals sit on one timeline.
2. Company Records & Customization
Close CRM: Close supports custom fields and custom objects for unusual data. Still, it’s less flexible than bigger platforms like Salesforce.
Agile CRM: Agile groups contacts under company records for B2B tracking. Larger businesses may hit limits on custom fields and data mapping.
3. Sales Pipeline & Deals
Close CRM: A visual pipeline shows where deals stall in your sales process. You can run multiple pipelines, and an ROI calculator estimates revenue generated.
Agile CRM: Agile’s visual sales pipeline tracks deals and opportunities through each stage. It’s clear and simple for small teams.
4. Inbox & Email Outreach
Close CRM: Close syncs your email and puts every reply in one inbox. Email templates, bulk email, and email sequences handle follow-up at scale.
Agile CRM: Agile tracks web engagement, like site visits and email opens. That data feeds automated campaigns that help you win more leads.
⚠️ Warning: Some Agile users say email delivery rates halved twice in recent months. Test sending on a small list before moving everything.
5. Built-in Calling & SMS
Close CRM: Calling is where Close shines. Reviewers call its browser dialer best-in-class. Power dialer and predictive dialer modes automate phone work for sales reps.
Agile CRM: Agile includes built-in telephony next to email. It handles light calling well but lacks Close’s dialer depth.
6. Sales Automation & Workflows
Close CRM: Workflows send automated follow-up reminders and sequences. Response rates go up without extra manual effort.
Agile CRM: A drag-and-drop builder automates follow-ups, lead scoring, and data entry. Reviewers say setup is easier than Infusionsoft, which can take months to learn.
7. Marketing Automation & Helpdesk
Close CRM: Close isn’t built for marketing teams. It has no landing pages or helpdesk, so you’ll need other tools for those jobs.
Agile CRM: Agile runs multi-channel campaigns across email, social media, and mobile. Its helpdesk automates tickets and adds a knowledge base for self-service.
Here’s the customer service side of Agile in action.
8. Integrations & Scheduling
Close CRM: Close connects with 80+ tools, including Zoom meetings. Reviewers still flag a few key integrations that rival CRMs offer.
Agile CRM: Agile integrates with third-party software and syncs bookings with Google Calendar or Outlook. Leads pick a slot, and it lands on your calendar.
9. Reports & Analytics
Close CRM: Close offers quick KPI reports and custom graphs for coaching. Even so, G2 reviewers find its reporting too weak for deeper analysis.
Agile CRM: Agile’s dashboards cover sales, marketing, and service analytics. Reviews are harsh here, with some calling the reports poorly configured.
10. Sales AI
Close CRM: Close layers AI help on top of calling and email. It speeds up routine tasks so reps can focus on active deals.
Agile CRM: Agile is adding AI agents for lead scoring and predictive analytics in 2026. These tools are newer than the rest of the platform.
11. Pricing & Cost
Let’s compare the plans side by side.
| Plan | Close CRM | Agile CRM |
|---|---|---|
| Free | ❌ | Free |
| Entry | Essentials: $35/seat/month | Starter: $8.99 |
| Mid | Growth: $99/seat/month | Regular: $29.99 |
| Top | Scale: $139/seat/month | Enterprise: $47.99 |
Close CRM: You pay for dialers, SMS, and coaching built into the product. Smaller teams with limited budgets should weigh the $35 entry seat carefully.
Agile CRM: Each Agile tier costs well under half of the matching Close plan. That value is real, but reliability complaints can eat into the savings.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Tight budget | Agile CRM | Free plan, paid tiers from $8.99 |
| Heavy phone outreach | Close CRM | Power and predictive dialers |
| Marketing plus helpdesk | Agile CRM | Campaigns and tickets in one tool |
| Fast onboarding | Close CRM | Free migration and training |
| Dependable email sending | Close CRM | Fewer delivery complaints |
| Non-standard data | Close CRM | Custom objects built in |
💰 Your Budget
Agile CRM wins on cost with a free plan and cheap paid seats. Close suits teams whose deal sizes justify $35 or more per seat.
🔌 Your Tech Stack
Close links with 80+ apps and handles calling natively. Agile covers marketing and service itself, so you may need fewer add-ons.
📞 Your Sales Process
If your reps live on the phone, choose Close. If marketing campaigns bring in clients, Agile fits those sales processes better.
🎓 Your Experience Level
Both tools are simple to learn. Close is known for quick onboarding, and Agile is easier to set up than Infusionsoft.
🆓 Free Trials and Demos
Close offers a 14-day free trial with migration help. Agile’s free plan lets you test with no deadline at all.
🛟 Support Options
Close support is proactive during onboarding and offers free training. Agile reviews are split between great support and two-week waits for bug fixes.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Close CRM to Agile CRM?
✅ What you’ll gain:
- A free plan for up to 10 users
- Email campaigns, landing pages, and a helpdesk
- Leaderboards and badges for your sales team
❌ What you’ll lose:
- Power and predictive dialers
- Live call coaching
- Smart Views and the unified inbox
📋 How to switch:
- Export your leads and contacts from Close as a CSV file.
- Create a free Agile CRM account and invite your team.
- Import the CSV, then rebuild your deal stages and workflows.
🔄 Switching from Agile CRM to Close CRM?
✅ What you’ll gain:
- Browser calling and SMS that reviewers rate highly
- Free migration help and onboarding training
- Custom objects for complex customer data
❌ What you’ll lose:
- The free plan and low seat prices
- Email A/B testing and marketing campaigns
- Ticketing for customer service
📋 How to switch:
- Export contacts and deals from Agile CRM.
- Start a 14-day Close trial.
- Use the CSV import tool or ask support to migrate your data free.
What Our Review Didn’t Cover
This comparison focused on small sales teams and small business owners. We didn’t test LinkedIn prospecting, sales forecasting accuracy, or ecommerce CRM use cases. We also didn’t confirm setup fee terms or in person training options. Teams with hundreds of employees may weigh things differently. We didn’t compare desktop and mobile app speed either. Our notes reflect September 2026 versions, and features may change.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Agile CRM |
| 📣 Marketing Automation | Agile CRM |
| 📞 Calling & Outreach | Close CRM |
| 👶 Ease of Use | Close CRM |
| 🔌 Integrations | Close CRM |
| 🛟 Support & Reliability | Close CRM |
| 📊 Reporting | Tie (both criticized) |
| 🏆 Overall Winner | Close CRM |
🏆 WINNER: CLOSE CRM
Close CRM wins 4 out of 7 categories.
Best for: Inside sales teams, call-heavy outreach, startups chasing more deals
Close CRM and Agile CRM solve different problems. Close is a sales engine for teams that call, email, and text all day. Agile is a budget platform that stretches across sales, marketing, and support services.
Agile CRM is the better pick when price matters most. Its free plan and low tiers are hard to beat. But complaints about email delivery and reporting are hard to ignore.
Choose Close if phone calls and speed drive your revenue. It costs more. But your reps get tools that close deals and build stronger customer relationships.
More of Close CRM Compared
Here’s how Close CRM stacks up against other CRM options:
Close wins on: a native power dialer, SMS inside the core app, simpler per-seat plans
HubSpot wins on: a free CRM tier, deeper marketing tools, a far larger app marketplace
Close wins on: predictive dialing, live call coaching, faster lead-list workflows
Freshsales CRM wins on: a free starter plan, lower seat prices, built-in AI lead scoring
Close wins on: setup in days, no admin required, calling out of the box
Salesforce wins on: deep customization, advanced forecasting, a huge add-on catalog for enterprise buyers
Close CRM vs Instantly
Close wins on: full CRM records, calling and SMS, pipeline tracking
Instantly wins on: high-volume cold email, inbox warmup, lower cost for email-only outreach
This video covers more Close alternatives worth checking.
More of Agile CRM Compared
Here’s how Agile CRM holds up against other popular picks:
Agile CRM wins on: a free plan for 10 users, a built-in helpdesk, sales gamification
ActiveCampaign wins on: more advanced email automation, a bigger integration library, richer campaign reports
Agile CRM vs Keap
Agile CRM wins on: much lower seat pricing, helpdesk ticketing, a free tier
Keap wins on: built-in payments, a polished automation builder, a dedicated business phone line
Agile CRM wins on: sales and marketing in the same app, lower cost, gamification
Zendesk wins on: deeper ticketing tools, stronger service reporting, a wider support app store
Agile CRM vs Capsule CRM
Agile CRM wins on: marketing automation, built-in telephony, a helpdesk
Capsule CRM wins on: a cleaner interface, fewer reliability complaints, simple project tracking
Watch this rundown of Agile CRM alternatives before you commit.
Frequently Asked Questions
Is Agile CRM really free?
Yes. Agile CRM offers a free plan for up to 10 users. It includes core contact and deal tools. Paid tiers start at $8.99 per user for more automation.
What does Close.com do?
Close is a sales CRM that puts calling, SMS, and email in one inbox. It helps small teams manage leads, automate follow-up, and close deals faster.
How is Close different from other CRMs?
Close works more like a sales engagement tool. Power and predictive dialers, SMS, and Smart Views come standard. Most CRMs need add-ons for calling.
How much is Close per month?
Close costs $35 per seat monthly on Essentials, $99 on Growth, and $139 on Scale. A 14-day free trial lets you test it first.
How much does a CRM typically cost?
Most small business CRMs run between $9 and $150 per user each month. Agile CRM sits at the low end, while Close CRM sits near the top.
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