

⚡ Quick Verdict:
- Pricing: Bitrix24 starts at $49/organization/month vs Thryv at $244/month.
- Best for: Bitrix24 for teams running sales and projects together. Thryv for local service businesses that live on bookings and reviews.
- Key difference: Bitrix24 adds project and HR tools. Thryv adds listings, reputation, and client payments.
- Our pick: Bitrix24 for most users. It costs less and covers more of your business.

Bitrix24 and Thryv both sell themselves as an all in one platform for small businesses.
Yet they fix very different problems.
Bitrix24 runs your CRM, tasks, and team chat from a single platform.
Thryv helps local shops book appointments, win reviews, and get paid faster.
The price gap between them is wide, too.
Overview
This Bitrix24 vs Thryv comparison looks at different aspects of both tools, from pricing to support.
We reviewed documentation, pricing pages, and user reviews for each one.
Our writers also spent hands-on time with Bitrix24 and Thryv.
Those notes appear in the “What Our Team Noticed” sections below.
What is Bitrix24?
Bitrix24 is cloud-based CRM software with built-in collaboration tools.
It joins core CRM, project management, and team chat in one unified platform.
You can manage customer relationships, assign tasks, and hold video calls without switching apps.
All customer data sits in one place, so your team can access it from anywhere.
It runs in your browser and through mobile apps for iOS and Android.
Startups, small and medium sized businesses, and large enterprises all use it.

Bitrix24
Run CRM, projects, and team chat from one dashboard. One flat fee covers your whole organization.
Bitrix24 Pricing
Here’s what Bitrix24 costs in 2026. Paid plans charge per organization, not on a per user basis.
| Plan | Price | Best For |
|---|---|---|
| Basic | $49/organization/month | Small teams starting with CRM and tasks |
| Standard | $99/organization/month | Growing teams that need 100 GB of storage |
| Professional | $199/organization/month | Companies that want automation and advanced features |
| Enterprise | $399/organization/month | Large companies with many departments |
Pricing verified September 2026.

Free trial: Yes. You get a 30-day free trial of the Professional plan. A free plan with limited features is also available.
Money-back guarantee: We found no refund guarantee in the pricing details. Test the free plan before you pay.
📌 Note: Annual billing saves 20%, and two-year billing saves 31%. The free plan skips invoicing and workflow automation. Chat and collaboration tools stay free for unlimited users.
⚠️ Pricing conflict: Some sources list a $39 Plus plan for 24 users. Others cap the free plan at 12 users with 5 GB of storage. We use our verified pricing data in every table. Check Bitrix24’s pricing page for current user limits.
Key Benefits of Bitrix24
Here’s what makes Bitrix24 worth a look:

- Flat pricing: One price covers the whole team. Hiring more people won’t raise your bill.
- CRM plus projects: Track your sales funnel and projects side by side. Gantt charts and Kanban boards come built in.
- Built-in office suite: Create documents, spreadsheets, and presentations inside the app. Real-time co-editing and version control keep files in sync.
- Co-Pilot AI: This AI assistant helps you find features and finish tasks. It’s handy while you learn the layout.
- Connected remote teams: Group chats, video calls, and voice calls keep everyone in touch. Extranet access lets outside partners join safely.
- Security: Data is hosted on Amazon Web Services. SSL encryption adds another layer of protection.

What Our Team Noticed
Our writer signed up for Bitrix24 and explored its CRM, task, and chat tools. Here’s what stood out from that hands-on time:

Bitrix24 Pros & Cons
✅ Pros
- Flat monthly price per organization, not per user
- CRM, tasks, chat, and documents in one app
- Gantt charts and Kanban boards for managing projects
- Free plan plus a 30-day Professional trial
❌ Cons
- Steep learning curve for new users
- Busy interface can feel overwhelming at first
- Support issues can take a while to resolve
- Some reviews report bugs and limited customization options
What is Thryv?
Thryv is customer relationship management software built for local businesses.
Thryv Holdings, a publicly traded SaaS company based in Dallas, Texas, runs it.
The company began as a group of Yellow Pages businesses.
It has over 2,400 employees and reported $1.3 billion in 12-month revenue in June 2020.
It now supports more than 50,000 local businesses across the U.S., Canada, and Australia.
Thryv software helps you reach more customers and stay organized.
You can manage workflows, teams, and client messages anytime, from any device.

Thryv
Handle bookings, reviews, and payments from one inbox. It’s shaped around local service businesses.
Thryv Pricing
Here’s what Thryv costs in 2026. Both packages are listed as monthly prices.
| Plan | Price | Best For |
|---|---|---|
| Marketing Center | $244/month | Local businesses growing reviews, listings, and campaigns |
| Keap | $299/month | Teams that want deeper sales and marketing automation |
Pricing verified September 2026.
Free trial: Thryv lists a free plan with limited features. Ask sales for a demo before you commit.
Money-back guarantee: We found no refund guarantee on its pricing page.
📌 Note: Thryv packages carry a one time onboarding fee of $250. Add it to your first-month budget.
⚠️ Pricing conflict: Other sources say Thryv pricing starts at $20 per user per month. We couldn’t match that figure to the packages above. Our tables use verified pricing data, so confirm your quote with Thryv.
Key Benefits of Thryv
Here’s where Thryv earns its place:

- Thryv Command Center: One inbox pulls in email, SMS, social media, and web chats. You can respond to every customer from one screen.
- 24/7 online booking: Clients schedule appointments any time. Thryv reports a 61% increase in bookings for typical users.
- Enhanced local listings: Your details sync across 50+ listing sites, including Yahoo. Review management sits right beside it.
- Secure client portal: Customers book, pay, share documents, and view account info. That means fewer back-and-forth calls.
- ThryvPay and e-signing: ThryvPay handles online payments for service businesses. Digital document signing speeds up invoices.
- Time savings: Thryv says owners save about 20 hours a week on admin. Invoicing, scheduling, and file storage live together.

What Our Team Noticed
Our writer signed up for Thryv and explored its inbox, booking, and review tools. Here’s what stood out from that hands-on time:

Thryv Pros & Cons
✅ Pros
- Unified inbox for email, SMS, social, and web chat
- Listings sync across 50+ sites
- Built-in payments, invoicing, and client portal
- 24/7 support when you get stuck
❌ Cons
- High entry price for very small shops
- Extra $250 onboarding fee on packages
- No Gantt charts or task boards for projects
Feature Comparison
Let’s put Bitrix24 vs Thryv side by side. We cover nine key features, then break down pricing.
| Feature | Bitrix24 | Thryv |
|---|---|---|
| Starting Price | $49/organization/month | $244/month |
| Free Plan | ✅ | ✅ |
| CRM & Contact Records | ✅ | ✅ |
| Gantt Charts & Kanban Boards | ✅ | ❌ |
| Team Chat | ✅ | ✅ |
| Workflow Automation | ✅ | ✅ |
| Website Builder | ✅ | ✅ |
| Review & Listings Management | ❌ | ✅ |
| AI Assistant | ✅ | ✅ |
| Best For | Teams juggling sales and projects | Local service businesses |
1. CRM & Contact Management
Bitrix24: Bitrix24 CRM stores leads, deals, contacts, and companies in one database. You can pick simple CRM mode or classic CRM mode. Classic mode adds a lead stage before deals.

Thryv: The Thryv Business Center keeps contact records and past customer interactions together. Each contact links to appointments, invoices, and payments. Contact management is simple and fits smaller businesses well.
2. Lead Management & Sales Pipeline
Bitrix24: Inbound inquiries arrive through web forms, live chat, and the contact center. Leads then move through your sales pipeline stage by stage. You can generate reports and share dashboards for real-time visibility.
Thryv: Thryv collects leads from calls, texts, and your website. Campaign analytics show which marketing campaigns bring in new customers. Sales management is lighter than in a full CRM tool.

3. Project & Task Management
Bitrix24: You can assign tasks, set deadlines, and track progress. Gantt charts map timelines, and the platform tracks workloads and time spent on tasks. This puts it closer to dedicated project management tools.

The board view sorts work by stage, so blocked tasks stand out fast.
Thryv: Thryv schedules jobs and appointments well. It has no Gantt charts or boards for managing projects with many steps.
⚠️ Warning: If task management is your top need, Thryv won’t cover it. You’d need a second app on top of its monthly fee.
4. Team Communication & HR Tools
Bitrix24: Bitrix24 works as a full communications platform for internal communications. It offers chat, video conferencing, voice calls, and an activity stream. HR tools add an employee directory and a visual company structure.

Here’s how the HR side handles people and approvals.

Thryv: TeamChat gives staff a private place to message each other. Thryv’s communications tools lean toward customers, not company-wide teamwork. It suits a crew of a few people.

⚠️ Warning: The Bitrix24 activity stream works like a social media feed. Updates get buried if nobody checks it daily.
5. Workflow & Marketing Automation
Bitrix24: Bitrix24 automates routine updates, reminders, and notifications. Automated workflows push deals and tasks forward without manual follow-ups. These automation features need a paid plan.
Thryv: Thryv sends trigger-based emails and SMS marketing messages. A new booking or finished job can start a personal follow-up. Its automation centers on marketing, not internal processes.
6. Websites, Online Stores & SEO
Bitrix24: The site builder creates landing pages and online stores. A product catalog links straight to your CRM. You can connect Google Analytics to measure traffic.

Thryv: Thryv’s website builder helps you create a professional-looking site. SEO services support local lead generation. Listings sync keeps your location and phone number consistent online.
Website analytics then show where your visitors come from.

7. Invoicing, Payments & Documents
Bitrix24: Secure cloud storage handles file sharing for the whole team. You can upload files, co-edit them live, and keep past versions. Invoicing is only on paid plans.
Thryv: Thryv handles quotes, invoices, and payments in one flow. ThryvPay collects money online, and e-signatures speed up approvals. The client portal estimates page lets customers approve quotes without a call.

8. Online Reputation & Social Media
Bitrix24: Bitrix24 doesn’t manage online reviews or local listings. You can link social channels to its contact center for messages. Review tracking needs a separate tool.
Thryv: Thryv tracks reviews across listing sites in one feed. Social media management gives you the ability to plan posts from the same dashboard. Watching reviews and posts in one place saves time.
Social posting sits in the same workspace, shown below.

9. AI Assistants & Ease of Use
Bitrix24: Co-Pilot answers questions and helps you finish tasks. The user interface puts a search bar and help button on the Home Dashboard. Still, many features on one screen can overwhelm new users.
You can hide menu items and pick a custom theme to cut clutter. Core features are quick to learn, but mastering the rest isn’t incredibly easy.
Thryv: Thryv feels intuitive for owners who aren’t technology experts. Its AI Response Tool drafts review replies so you can respond fast. 24/7 support helps when you get stuck.
💡 Pro Tip: Bitrix24 offers video tutorials and webinars. Plan a few training sessions before your team goes live.
10. Pricing & Cost
Here are both pricing lineups side by side.
| Plan Tier | Bitrix24 | Thryv |
|---|---|---|
| Free | Limited free plan | Limited free plan |
| Entry | Basic: $49/organization/month | Marketing Center: $244/month |
| Mid | Standard: $99/organization/month | Keap: $299/month |
| Upper | Professional: $199/organization/month | ❌ |
| Top | Enterprise: $399/organization/month | ❌ |
| Onboarding Fee | None listed | $250 |
Bitrix24: The Basic plan costs about a fifth of Thryv’s entry package. Flat pricing also beats per-user tools like Zendesk and Freshworks as you hire.
Thryv: Thryv costs more, but Marketing Center bundles listings, reviews, and campaigns. The Keap package adds deeper sales automation for teams that need it.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Tight budget | Bitrix24 | Lower flat monthly price |
| Managing projects | Bitrix24 | Gantt charts and task tracking |
| Local reviews and listings | Thryv | Syncs 50+ sites, tracks reviews |
| Bookings and payments | Thryv | Client portal and ThryvPay |
| Large internal team | Bitrix24 | Employee directory, no per-seat fees |
| Beginner-friendly | Thryv | Smaller, focused feature set |
| Round-the-clock help | Thryv | 24/7 support |
💰 Your Budget
Bitrix24 fits lean budgets, and the price stays flat as you hire. Thryv makes sense if its marketing tools replace other paid services.
🔌 Your Tech Stack
Bitrix24 replaces separate chat, task, and document apps. Thryv replaces booking, invoicing, and listing tools, so list which apps you want to drop.
📋 Your Daily Workflow
Pick Bitrix24 if your sales process runs on pipelines and team projects. Pick Thryv if your day revolves around appointments, calls, and customer messages.
🎓 Your Experience Level
Bitrix24 has a steep learning curve, so plan time to train staff. Thryv’s narrower focus is easier for owners working without tech help.
🆓 Free Trials and Demos
Bitrix24’s free version earns praise for small projects, plus there’s a 30-day trial. Thryv’s free plan lets you check the basics before paying setup fees.
🛟 Support Options
Thryv offers 24/7 support to every user. Bitrix24 leans on support resources like tutorials, and reviews mention slow ticket replies.
Switching Guide
Already using one of these tools? Here’s what changes if you switch.
🔄 Switching from Bitrix24 to Thryv?
✅ What you’ll gain:
- One inbox for email, SMS, social, and web chat
- Review tracking and listing sync across 50+ sites
- A client portal with online booking and ThryvPay
❌ What you’ll lose:
- Gantt charts and Kanban boards
- The built-in office suite and live co-editing
- Flat pricing that covers your whole team
📋 How to switch:
- Export contacts and deals from Bitrix24 as a CSV file.
- Sign up for Thryv and finish the onboarding session.
- Import contacts, then set up booking and payment settings.
🔄 Switching from Thryv to Bitrix24?
✅ What you’ll gain:
- Project tracking with Gantt charts and workloads
- Group chats, video calls, and an employee directory
- A lower monthly bill as your team grows
❌ What you’ll lose:
- AI review replies and listing sync
- 24/7 support
- ThryvPay and the client portal
📋 How to switch:
- Export customer contacts and invoice records from Thryv.
- Create a Bitrix24 account and choose simple or classic CRM mode.
- Import contacts and rebuild your pipeline with automation rules.
What Our Review Didn’t Cover
This comparison focused on small teams and local service businesses. We didn’t evaluate Bitrix24’s on-premise version or its Enterprise plan at scale. Thryv’s Keap package and print marketing services weren’t reviewed in depth either.
We also skipped data residency rules for the European Union. Details reflect September 2026, so check both sites before buying. Healthcare practices and large sales teams may have different needs.
Final Verdict
| Category | Winner |
|---|---|
| 💰 Pricing | Bitrix24 |
| 🚀 CRM & Automation | Bitrix24 |
| 📁 Project Management | Bitrix24 |
| 💬 Team Collaboration | Bitrix24 |
| 📣 Local Marketing & Reviews | Thryv |
| 🧾 Payments & Invoicing | Thryv |
| 👶 Ease of Use & Support | Thryv |
| 🏆 Overall Winner | Bitrix24 |
🏆 WINNER: BITRIX24
Bitrix24 wins 4 out of 7 categories.
Best for: Project-heavy teams, growing sales teams, remote teams on a budget
Bitrix24 and Thryv solve different problems. Bitrix24 runs the inside of a company: sales, projects, and team talk. Thryv runs the customer-facing side of a local shop.
Thryv is a strong fit for salons, contractors, and clinics that run on bookings. Its inbox, portal, and payments cut real admin time.
For most teams, though, Bitrix24 delivers more tools for less money. Just set aside time to learn it.
More of Bitrix24 Compared
Here’s how Bitrix24 stacks up against other CRM options. This video walks through the main alternatives.
Bitrix24 wins on: Flat organization pricing, built-in Gantt charts, and an office suite for documents
HubSpot wins on: A more user friendly interface, stronger marketing automation, and more apps
Bitrix24 wins on: Much lower cost, a free plan, and built-in video calls with chat
Salesforce wins on: Advanced lead management, deeper customization, and reporting for large enterprises
Bitrix24 wins on: No per-seat fees, HR tools, and an intranet-style activity feed
Zoho CRM wins on: Easier customization, sharper analytics, and a cleaner sales-only layout
Bitrix24 wins on: Project tools, team messaging, and one price for the whole company
Pipedrive wins on: Sales process speed, a simpler deal view, and faster setup
More of Thryv Compared
Here’s how Thryv measures up against other small-business platforms. Watch the alternatives breakdown first.
Thryv wins on: Listing sync across 50+ sites, a ready client portal, and guided onboarding
GoHighLevel wins on: Funnel building, white-label options for agencies, and unlimited sub-accounts
Thryv wins on: Built-in appointment booking, ThryvPay payments, and review management
HubSpot wins on: A free CRM tier, a wider integration library, and deeper marketing reports
Thryv vs ActiveCampaign
Thryv wins on: Local listings, invoicing, and a customer self-service portal
ActiveCampaign wins on: More detailed email automation, advanced segmentation, and a lower starting price
Frequently Asked Questions
What is Bitrix24 used for?
Teams use it for CRM, task management, project tracking, and internal chat. It also builds websites and online stores for growing companies.
Is Bitrix24 really free?
Yes, a free plan exists, but it has limits. Invoicing and workflow automation need paid plans, which start at $49 per organization per month.
Is Bitrix24 a Russian company?
Its parent company was founded in Russia in 1998. Today, Bitrix24 is headquartered in Alexandria, Virginia, and hosts data on Amazon Web Services.
Is Thryv a CRM?
Yes. It’s CRM software made for small local businesses. It adds scheduling, invoicing, review management, and listings on top of contact records.
Is Thryv part of Yellow Pages?
It grew out of Yellow Pages companies and was formerly known as Dex Media. Today it’s a publicly traded software company based in Dallas.













