Metricool vs Zoho Social 2026：谁才是最终赢家（我的真实看法）

优胜者

4.2

• Deep Analytics + Competitor Tracking
• Google Ads + TikTok Ads Manager
• 11+ 社交媒体 平台
• SmartLinks 个人简介链接工具
• Free Plan for 1 Brand Forever
• Download Custom Reports in Clicks
• 付费套餐，每月18美元起。

立即尝试

亚军

3.2

• Zoho 客户关系管理 内置集成
• Team Collaboration + Approvals
• SmartQ 最佳发布时间
• Zoho Social Mobile App
• Monitor Hashtags + Mentions
• Pre Built Reports Ready to Share
• 付费套餐，每月10美元起。

立即尝试

Are you drowning in social media accounts that need constant attention?

Managing social media posts across multiple social media platforms takes hours every day.

You need an excellent tool that handles all your social networks from a single inbox.

Two top social media management tools stand out in 2026: Metricool and Zoho Social.

Both promise to save time and boost engagement for social media managers.

But which one actually delivers easy analytics and lets you manage all your tools in one place?

I tested both for four weeks with real social accounts.

The main differences surprised me.

Let me show you exactly what matters for your digital presence.

概述

This Metricool vs Zoho Social comparison is based on hands-on testing with both social media scheduling tools.

I connected my Twitter account, Facebook, LinkedIn, and other social channels to each platform.

I scheduled content, tracked social media performance, and monitored hashtags for a full month.

I also tested how each tool handles social media messages in the social inbox.

My goal was simple: discover which platform helps you win time and stay engaged with your audience.

Here’s everything I learned about these two social media management platforms.

什么是Metricool？

Metricool is a social media management tool that acts like a digital swiss army knife for your online presence.

它由两位西班牙软件专家胡安·巴勃罗·特赫拉和劳拉·蒙特尔斯于 2016 年创立。

Today, over one million professionals trust Metricool to manage their social media accounts.

Big brands like Peugeot, Adidas, and McDonald’s use this platform daily.

The tool lets you analyze, schedule, and grow your digital presence from one dashboard.

You can manage multiple brands without leaving Metricool or jumping between apps.

Metricool

Manage all your social media accounts, schedule social media posts, track performance with easy analytics, and create custom reports in a few clicks. Plus, manage Google Ads and TikTok Ads from the same dashboard.

免费试用 METRICOOL →

阅读完整评测 →

METRICOOL教程 →

Metricool 定价

Metricool offers a generous free plan that never expires.

You can create a free account and start managing one brand immediately.

Here’s what each plan costs in 2026:

免费试用： Not needed because the free plan is unlimited forever.

退款保证： No official refund policy, but you can cancel paid plans anytime.

Metricool 的主要优势

Metricool stands out from other tools with these powerful scheduling features:

Metricool 的优点和缺点

Zoho Social是什么？

Zoho Social is an all-in-one social media management tool designed for growing businesses and agencies.

It’s part of the larger Zoho ecosystem that includes CRM, email, and other Zoho apps.

This social platform helps businesses manage multiple social channels from one platform.

You can schedule posts, monitor mentions, and boost engagement without switching between tabs.

The tool stands out for its clean design and user friendly interface.

Teams especially love the built-in collaboration features and approval workflows.

Zoho Social

A great solution for businesses that need team collaboration, CRM integration, and powerful scheduling features. Manage multiple social media accounts, instantly publish posts, and track performance on a daily basis.

免费试用 Zoho Social →

阅读完整评测 →

Zoho社交教程 →

Zoho社交定价

Zoho Social offers true value for money with affordable plans for every business size.

You can start with a free version and upgrade as your needs grow.

Here’s the complete pricing breakdown:

免费试用： Yes, 15 days to test premium features with no credit card required.

退款保证： Annual billing saves you up to 33% compared to monthly payments.

Zoho Social 的主要优势

Zoho Social offers many features that make it a game changer for teams:

Zoho Social 的优缺点

功能对比

Let’s break down how Metricool and Zoho Social compare across 10 key areas.

This detailed comparison will help you understand which social media scheduling tool fits your needs.

1. 社交媒体日程安排

2. 分析与报告

3. 社交收件箱管理

4. 竞争对手分析

5. 团队协作

6. 广告活动管理

7. CRM and Business Integration

8. Content Creation Features

9. Platform Support and Compatibility

10. 定价和成本

不同场景

The best social media management tool depends on your specific situation.

Use this decision matrix to find your perfect match:

切换指南

已经在使用这些工具中的一种，并且正在考虑更换？

以下是你每一步操作会得到和失去的确切结果。

最终判决

Metricool and Zoho Social serve different audiences with different strengths.

Metricool is a digital swiss army knife built for marketers who love data.

It matters when you need to discover easy analytics and track performance across all your social networks.

The ability to manage Google Ads and TikTok Ads alongside organic content is a game changer.

Zoho Social is a great solution for teams already in the Zoho ecosystem.

如果你 使用 Zoho CRM and need social data connected to customer records, it’s the obvious choice.

The team collaboration features and clean design make it user friendly for growing businesses.

For most social media managers, Metricool offers better value.

The free plan alone beats most competitors’ paid plans.

Now go schedule those posts and start tracking what really matters!

Metricool 的更多比较

以下是Metricool与其他竞争对手的对比：

Zoho Social 的更多功能对比

以下是 Zoho Social 与其他竞争对手的对比：

常见问题解答

Metricool是做什么用的？

Metricool is a social media scheduling tool that helps social media managers handle all your social networks from a single inbox. You can schedule social media posts, track analytics with easy analytics dashboards, download custom reports, and manage multiple brands. It also supports Google Ads and TikTok ads management, making it a digital swiss army knife for your digital presence.

Is Zoho Social worth it for social media management?

Zoho Social is a great solution for businesses already using other Zoho apps. It offers strong scheduling with SmartQ optimal times posting, lets you monitor hashtags and monitor mentions in real time, and provides pre built reports to track performance. The Zoho Social mobile app makes it easy to manage multiple accounts on the move. If you need tight integration with Zoho CRM, it’s a game changer for boost engagement.

Metricool 有免费套餐吗？

Yes, Metricool offers a free plan that lets you manage one brand with up to 50 social media posts per month. You get access to easy analytics, historical data for 3 months, and the social inbox feature. However, the free plan excludes LinkedIn and Twitter account analytics. Paid plans start at $18/month for the Starter plan with unlimited scheduling and Looker Studio integration.

Can Zoho Social schedule posts to all social media platforms?

Zoho Social supports schedule posts across Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, Threads, Mastodon, and Bluesky. The publishing queue feature with SmartQ helps you reach the right audience at optimal times. You can add posts to your queue and the platform will automatically sync your scheduled posts. The user interface features a clean design that makes scheduling on multiple platforms user friendly.

Which is better for managing multiple social media accounts?

For managing multiple social media accounts across multiple brands, Metricool is the better choice. It offers more generous brand limits on paid plans and provides a single inbox to manage all your social messages. Metricool’s auto posting and scheduled content features save time for social media managers. Zoho Social offers great features but limits business plans to one brand, requiring Agency plans ($320/month) for multiple social channels management. Based on any Metricool review, the standout features include the 视频编辑器 integration with Canva. That matters—discover easy analytics and see what works in just a few clicks.