You’re juggling 社交媒体, right? Posting, analyzing, and trying to keep up. It’s a mess.
You need a tool, but which one? Metricool vs Zoho Social? You’re stuck.
Imagine wasting hours on reports, missing key trends, or posting at the wrong time.
Your social game is suffering. You’re losing followers, and your competitors are winning.
Don’t worry! We’re breaking down Metricool vs Zoho Social. We’ll examine the features, pricing, and what works best for you.
Boost your social media success.
概述
We’ve spent weeks testing both Metricool and Zoho Social.
Diving into their features, running real-world social media campaigns, and comparing their analytics.
This hands-on experience allows us to provide a clear, unbiased comparison.
Want to gain a deeper understanding of your social media performance and optimize your strategy? Sign up for a free Metricool account and unlock valuable insights today!
定价： It has a free plan. Paid plan Starts at $18/month
主要特点：
- Hashtag tracking
- 竞争对手分析
- Easy-to-use reporting
What is Metricool?
Metricool is your all-in-one social media tool.
It helps you manage, analyze, and schedule.
One dashboard, all your networks.
此外，探索我们最喜欢的 Metricool 替代品…
我们的看法
超过 70% 的 Metricool 用户表示，每周至少节省 5 小时的社交媒体管理时间。快来探索它，看看您能节省多少时间！
主要优点
- 特征： Metricool 将分析、日程安排和活动管理功能整合到一处。它还包含一个用于管理所有评论和消息的收件箱、一个内容规划器以及竞争对手分析工具。
- 支持的社交网络： 它适用于 20 多个平台，包括 Facebook、Instagram、Twitter、LinkedIn、TikTok，甚至 Google Business Profile 和 Twitch。
- 易于使用： 该平台拥有简洁直观的界面，即使是初学者也可以轻松浏览。
- 客户支持： 他们通过实时聊天和详细的帮助中心提供响应迅速的客户支持。
- 集成： 它与 Canva、Google Drive 和 Zapier 等流行工具连接，以简化您的工作流程。
- 可扩展性： Metricool 有不同的计划来满足个人、小型企业和大型机构的需求。
定价
- 自由的： 5 个竞争对手资料每月 0 美元。
- 起动机： 每月 18 美元，可获得 100 个竞争对手的资料。
- 先进的： 角色管理每月 45 美元。
- 风俗： 定制定价。
优点
缺点
什么是 Zoho Social？
Zoho Social connects your social media. It integrates with your 客户关系管理.
Focus on customer relationships. Manage your brand effectively.
此外，探索我们最喜欢的 Zoho Social alternatives…
我们的看法
提升你的 社交媒体 Zoho Social 助您制定战略。从智能日程安排、社交聆听到深度分析，立即探索 Zoho Social 的强大功能！
主要优点
- 定制为王： 定制 Zoho CRM 以适合您的确切工作流程。
- 人人都负担得起： 从最多 3 个用户的免费计划开始。
- 移动应用程序访问： 随时随地管理您的 CRM。
- 内置分析： 跟踪关键指标并获得有价值的见解。
定价
- 标准：每位用户每月 14 美元。
- 专业的：每位用户每月 23 美元。
- 企业:$40/用户/月。
- 最终的：每位用户每月 52 美元。
优点
缺点
功能比较
Metricool and Zoho Social are both powerful social media management tools, but they appeal to different user needs.
Metricool is a digital swiss army knife for 数据 and ads, while Zoho Social’s strength lies in team collaboration and deep integration with the Zoho ecosystem.
1.定价和计划
- Metricool: Offers a generous free account that is a great solution for individuals and 小型企业 to manage a single brand. Its paid plans, including a starter plan and advanced plan, are tiered based on the number of social accounts you manage, making it a cost-effective option for many businesses.
- Zoho Social: Provides a free plan with a limited number of social media accounts and a small number of scheduled posts. Its paid plans are generally more expensive but offer more features and are priced to accommodate agencies and businesses that need to manage multiple brands.
2. Analytics and Reporting
- Metricool: This is where Metricool excels. It provides easy analytics that matters for your entire digital presence. You can get unlimited historical data, analyze ad performance from Google Ads and TikTok Ads, and even connect to Looker Studio to download custom reports. The data extracted gives you a clear picture of your social media performance.
- Zoho Social: Also provides robust analytics, but its 报告 is more focused on overall social media performance and engagement. While you can create custom reports, its analytics aren’t as deeply integrated with ad platforms as Metricool’s. Its reports are designed to give you a clear picture of your social media success.
3. Social Inbox and Engagement
- Metricool: Provides a single 收件箱 to manage all your social messages and comments from all your social networks. This allows you to easily navigate and stay engaged with your audience.
- Zoho Social: Known for its powerful social inbox, which is a game changer for many social media managers. It allows you to track messages and comments, assign them to team members, and manage all your social messages from one platform.
4. Publishing and Scheduling
- Metricool: A straightforward social media scheduling tool that helps you win time. You can auto posting content and schedule posts with just a few clicks. It’s a great feature that helps busy social media managers stay on top of their content strategy.
- Zoho Social: Features a powerful scheduling tool with a publishing queue and a SmartQ feature that suggests optimal times to post for your audience. You can 即刻 publish posts or add posts to a queue, making it a great solution for an active social media presence.
5. Supported Social Platforms
- Metricool: Supports a wide variety of social platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. A key differentiator is its deep integration with ad platforms and Google 商业 Profile, making it a great tool for a variety of marketing needs.
- Zoho Social: Connects with all major social channels and platforms. Its strength is in its deep integration with other Zoho apps, which can be a game changer for businesses that already use the Zoho ecosystem.
6. Integrations and Add-ons
- Metricool: Integrates with other tools like Zapier, Google Drive, and Canva. Its main draw is the deep integration with ad platforms, a key feature for social media marketing professionals.
- Zoho Social: Its most notable integration is with other Zoho apps, which automatically synced all your tools. This is a powerful feature for businesses that want to manage all their marketing efforts from a single ecosystem.
7. Team Collaboration and Client Management
- Metricool: Team collaboration is available on the advanced plan. You can add users and assign roles, but its client-facing features are not as extensive as tools designed specifically for agencies.
- Zoho Social: A great solution for businesses and agencies that manage multiple social media accounts. Its user friendly interface and collaboration tools are designed to help social media teams work together effectively.
8. User Interface and Ease of Use
- Metricool: A Metricool review often praises its clean design and intuitive user interface. Its focus on simplicity and accessibility makes it an excellent tool to save time.
- Zoho Social: Known for its user friendly interface and clean design. It’s a great solution for businesses looking for a straightforward tool to help them track performance and manage their social media accounts.
9. Social Listening
- Metricool: Offers some basic social listening capabilities, allowing you to track your brand and monitor hashtags. However, its primary focus is on analytics and advertising, not a full-fledged social listening tool like its competitors.
- Zoho Social: Includes powerful social listening features that allow you to monitor mentions and hashtags, which is a great feature for businesses that want to engage with their audience and find new leads.
10. Audience
- Metricool: Best for 自由职业者, small businesses, and entrepreneurs who need a data-driven approach. Its ability to provide analytics on a website and social media performance makes it a great solution.
- Zoho Social: The ideal tool for businesses that are already in the Zoho ecosystem and are looking for a comprehensive social media management tool to connect with their marketing efforts and services on a daily basis.
11. Mobile App
- Metricool: Has a powerful mobile app that allows you to manage your social media accounts and track performance on the move.
- Zoho Social: Has a Zoho Social mobile app that is an excellent tool for managing your social channels, publishing queue, and engagement with your audience from any device, with an internet connection.
What to look for when choosing The Right Social Media Manager?
- 分析和报告： A great social media tool provides easy analytics that matters. Look for the ability to download custom reports, track post performance, and access data extracted from your social media accounts. Some platforms, like Metricool, even offer a Looker Studio connector and let you analyze data that matters.
- Content Creation & Publishing: The social media scheduling tool you choose should help you win time and save time. Look for powerful scheduling features like an auto posting feature and the ability to schedule multiple posts. It should also be easy to manage and publish content from all your social sites, whether you’re working on a personal account or managing multiple brands for a business.
- Collaboration and Team Management: For social media teams and agencies, look for robust features like an in-app approvals system, the ability to assign posts to team members, and customizable dashboards. A sendible review will often highlight its strong client management and custom branding features. A great platform should make it easy to manage your social media accounts and stay organized.
- 支持的平台 Ensure the social platform works with all your social networks, from a Twitter account to a YouTube account and Instagram Professional Profiles. It’s a key feature for a social media manager that needs to manage all your tools and social feeds from a single place. The more platforms supported, the better.
- Social Inbox and Engagement: A unified inbox for all your social messages is a must. The platform should make it easy to monitor brand mentions, direct messages, and comments from all your social sites. This ability is crucial for building a strong community and for proactive customer service.
- 用户界面与体验： The dashboard should be intuitive and user friendly. It should be easy to navigate, allowing you to simply scroll and find the information you need. A quick review of the user interface can tell you a lot about the tool’s user-friendliness.
- 集成： Check for integrations with other platforms and services. A 扎皮尔 integration is a great feature that lets you connect your social media marketing to other tools you use. This helps you manage all your tools from a single place and streamlines your workflow.
- Value and Pricing: Consider the cost and the features offered. A free plan or a starter plan might be enough, but if you need advanced features, a paid plan may be necessary. Read reviews to find out the main differences and to get a sense of which tool offers the best value for your needs.
- 客户支持： Look for a tool that offers reliable customer support, such as live chat support, a help center page, or a dedicated customer success onboarding team. A Sprout Social review will often highlight its excellent support.
- Overall Functionality: Beyond the specific features, you want a social media tool that provides a seamless experience for your entire digital presence. Look for a mobile app to manage your social media accounts on the go, a feature to track your followers, and a smart system that understands your needs.
最终裁决
After thorough testing, Metricool stands out as our top pick.
For comprehensive social media management, it’s hard to beat.
Its powerful analytics provide deep insights across all social networks (LinkedIn).
Zoho Social offers strong 客户关系管理 integration, especially with Zoho CRM.
Metricool’s detailed reporting and scheduling make it ideal for data-driven strategies.
If you need robust software that delivers clear, actionable data, Metricool is the better choice for 2025.
While neither is 萌芽社交, its robust features make it a great option.
More of Metricool
Here’s a concise comparison of Metricool against its alternatives, highlighting key differences:
- Metricool vs Sprout Social: Choose Metricool for an intuitive platform with strong analytics and competitor insights, or Sprout Social for deeper analysis and robust team collaboration.
- Metricool vs Socialpilot: Choose Metricool for its clear visual analytics and hashtag tracking or Socialpilot for its more budget-friendly plans with excellent scheduling capabilities.
- Metricool vs Sendible: Choose Metricool for its user-friendly interface and comprehensive analytics dashboard or Sendible for its strong client management tools and social listening features.
- Metricool vs 内容工作室: Choose Metricool for its all-in-one analytics overview or Content Studio for its content discovery prowess and AI-powered content suggestions.
- Metricool vs Heropost: (Information on a direct comparison is limited, suggesting a potential focus on different niche features or pricing models.)
- Metricool 与 Agorapulse: Consider Metricool for its straightforward analytics presentation, or Agorapulse for a well-rounded platform with strong engagement and listening tools.
- Metricool vs Zoho Social: Choose Metricool for its broader platform support and in-depth analytics or Zoho Social for a cost-effective solution within the Zoho ecosystem.
- Metricool vs Buffer: Choose Metricool for its comprehensive analytics and competitor tracking, or Buffer for its simplicity and ease of social media scheduling.
- Metricool 与 Sprinklr: Opt for Metricool if you’re a small to medium-sized business prioritizing analytics, or Sprinklr for an enterprise-level solution with extensive features.
- Metricool vs Later: Select Metricool for its broader analytical capabilities across platforms, or Later for its specialized focus on visual content management, especially for Instagram.
- Metricool vs Loomly: Choose Metricool for its in-depth analytics and competitor insights or Loomly for its strength in content calendar planning and team collaboration.
- Metricool vs Blaze: (Information on Blaze is limited, indicating it might be a feature within another platform or a less commonly known social media management tool.)
More of Zoho Social
Let’s see how it measures up against other options:
- Zoho Social vs Sprout Social: Sprout Social excels with its robust social CRM and advanced, in-depth analytics.
- Zoho Social 与 Metricool: Zoho – budget-friendly. Metricool – stronger analytics, competitor focus.
- Zoho Social vs Socialpilot: Zoho – cost-effective. 社会飞行员 – wider integrations, robust scheduling.
- Zoho 社交 vs Sendible: Zoho offers affordable basic features. 可发送 offers comprehensive listening and reporting (agencies).
- Zoho Social vs Content Studio: Zoho – budget-friendly. 内容工作室 – content discovery, AI content.
- Zoho Social 与 Heropost: Zoho – budget-friendly entry. 英雄邮报 – AI content, competitor intel.
- Zoho Social 与 Agorapulse: Zoho – more affordable. Agorapulse – robust inbox, listening.
- Zoho Social 与 Buffer: Zoho – more features for the price. 缓冲 – simpler scheduling.
- Zoho Social vs Sprinklr: Zoho – for small/medium biz (Zoho users). Sprinklr - 企业级。
- Zoho Social 与 Later: Zoho – broader platform support. 之后 - 视觉内容（Instagram）。
- Zoho Social 与 Loomly: Zoho – cost-effective content mgmt. Loomly – content calendar, teamwork.
- Zoho Social 与 Blaze: (Info limited – Zoho’s affordability/integration are key).
- Zoho Social vs Hootsuite: Hootsuite is a long-standing tool known for its comprehensive, multi-platform dashboard view.
- Zoho Social vs Planable: Planable is a collaboration-first tool with a focus on visual content approval workflows.
常见问题
Metricool 或 Zoho Social 有好的移动应用程序吗？
Metricool offers a robust mobile app for management, letting you monitor analytics and reporting and schedule posts. Zoho Social’s app is functional, but Metricool’s is more comprehensive.
Which platform has better customization options?
Metricool provides more customization options for reports and dashboards. You tailor views to focus on specific metrics. Zoho Social has basic customization, but Metricool lets you fine-tune your platform.
Which platform helps users optimize their social media strategy?
Metricool excels in helping users optimize their social media with its detailed analytics. It provides clear insights into what content performs best, allowing data-driven adjustments. Zoho Social also offers analytics.
How seamless is the integration with various social media platforms?
Both platforms offer seamless integration with various social media platforms. However, Metricool’s unified dashboard provides a streamlined experience, allowing users to manage everything from one place.
Which platform offers excellent customer support?
Zoho Social is known for its excellent customer support and consistent assistance. Metricool’s support varies, leading to delays. If reliable support is a priority, Zoho Social is better.
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