📊 我们的测试结果：
- 🎯 分析深度： Metricool scored 9/10 vs Zoho Social 7/10 — Metricool 获胜
- ⚡ 社交媒体日程安排： Metricool posted to 11 social media platforms vs Zoho Social 8 — Metricool 获胜
- 💰 免费计划价值： Metricool offers 50 posts/month free vs Zoho Social limited features — Metricool 获胜
- 🔌 客户关系管理 一体化： Zoho Social syncs with Zoho CRM natively vs Metricool via Zapier — Zoho Social 胜出
- 👥 团队协作： Zoho Social offers role-based approvals vs Metricool basic features — Zoho Social 胜出
Are you drowning in social media accounts that need constant attention?
Managing social media posts across multiple social media platforms takes hours every day.
You need an excellent tool that handles all your social networks from a single inbox.
Two top social media management tools stand out in 2026: Metricool and Zoho Social.
Both promise to save time and boost engagement for social media managers.
But which one actually delivers easy analytics and lets you manage all your tools in one place?
I tested both for four weeks with real social accounts.
The main differences surprised me.
Let me show you exactly what matters for your digital presence.
概述
This Metricool vs Zoho Social comparison is based on hands-on testing with both social media scheduling tools.
I connected my Twitter account, Facebook, LinkedIn, and other social channels to each platform.
I scheduled content, tracked social media performance, and monitored hashtags for a full month.
I also tested how each tool handles social media messages in the social inbox.
My goal was simple: discover which platform helps you win time and stay engaged with your audience.
Here’s everything I learned about these two social media management platforms.
什么是Metricool？
Metricool is a social media management tool that acts like a digital swiss army knife for your online presence.
它由两位西班牙软件专家胡安·巴勃罗·特赫拉和劳拉·蒙特尔斯于 2016 年创立。
Today, over one million professionals trust Metricool to manage their social media accounts.
Big brands like Peugeot, Adidas, and McDonald’s use this platform daily.
The tool lets you analyze, schedule, and grow your digital presence from one dashboard.
You can manage multiple brands without leaving Metricool or jumping between apps.
Metricool
Manage all your social media accounts, schedule social media posts, track performance with easy analytics, and create custom reports in a few clicks. Plus, manage Google Ads and TikTok Ads from the same dashboard.
Metricool 定价
Metricool offers a generous free plan that never expires.
You can create a free account and start managing one brand immediately.
Here’s what each plan costs in 2026:
| 计划 | 价格 | 最适合 |
|---|---|---|
| 自由的 | 每月 0 美元 | Testing features with one brand |
| 起动机 | 每月18美元 | Small businesses with 5 brands |
| 进步 | 每月 45 美元 | Agencies managing 15+ brands |
| 风俗 | 请联系我们获取价格信息。 | Enterprise teams and large agencies |
免费试用： Not needed because the free plan is unlimited forever.
退款保证： No official refund policy, but you can cancel paid plans anytime.
📌 笔记： The free plan allows scheduling to all social media platforms except LinkedIn and limits you to 50 posts per month. You also get 3 months of historical data and can analyze 5 competitor profiles.
⚠️ 警告： Auto-renewal can catch you off guard. Some users report being charged after forgetting about their Metricool account. Set a reminder before your billing date.
Metricool 的主要优势
Metricool stands out from other tools with these powerful scheduling features:
- Looker Studio 集成： Connect your Metricool data to Google’s Looker Studio and create custom reports with unlimited historical data. This feature alone saves hours of manual work.
- 竞争对手分析： Track up to 100 competitor profiles across all your social networks. See what content works for them and adapt your strategy accordingly.
- Auto Posting: Schedule and auto post content to Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest, and more. Your scheduled content goes live without manual intervention.
- 广告活动管理： Monitor your Google Ads and TikTok Ads performance alongside organic social media posts. This unified view helps you track performance across paid and organic channels.
- SmartLinks 功能： Create a customizable link in bio that houses multiple links. Perfect for Instagram and TikTok where you only get one link.
- 话题标签追踪器： Monitor hashtag performance in real-time. The data extracted helps you understand which hashtags drive engagement.
- 社交收件箱： Manage all your social messages from a single inbox. Reply to comments and DMs without leaving Metricool.
Metricool 的优点和缺点
✅ 优点
- Download custom reports in PDF or PowerPoint in a few clicks
- Free plan offers real value for managing one brand forever
- Supports 11+ social media platforms including Twitch
- Visual content calendar makes it easy to easily navigate your schedule
- 谷歌 商业 Profile support for local businesses
❌缺点
- LinkedIn requires a paid plan to connect
- Video uploads can be slow and frustrating
- 客户支持响应时间各不相同
- 与专用工具相比，社交收件箱的功能比较基础。
Zoho Social是什么？
Zoho Social is an all-in-one social media management tool designed for growing businesses and agencies.
It’s part of the larger Zoho ecosystem that includes CRM, email, and other Zoho apps.
This social platform helps businesses manage multiple social channels from one platform.
You can schedule posts, monitor mentions, and boost engagement without switching between tabs.
The tool stands out for its clean design and user friendly interface.
Teams especially love the built-in collaboration features and approval workflows.
Zoho Social
A great solution for businesses that need team collaboration, CRM integration, and powerful scheduling features. Manage multiple social media accounts, instantly publish posts, and track performance on a daily basis.
Zoho社交定价
Zoho Social offers true value for money with affordable plans for every business size.
You can start with a free version and upgrade as your needs grow.
Here’s the complete pricing breakdown:
| 计划 | 价格 | 最适合 |
|---|---|---|
| 自由的 | $0 | 测试平台的人员 |
| 标准 | 每月10美元 | Small businesses starting out |
| 专业的 | 每月 30 美元 | Growing teams needing social inbox |
| 优质的 | 每月 40 美元 | Businesses wanting full features |
免费试用： Yes, 15 days to test premium features with no credit card required.
退款保证： Annual billing saves you up to 33% compared to monthly payments.
📌 笔记： Zoho Social offers discounts for 非营利组织 organizations and NGOs. Contact their sales team for special pricing on agency plans starting at $320/month.
⚠️ 警告： The free version has very limited features compared to Metricool’s free plan. You’ll need at least the Standard plan for meaningful social media management.
Zoho Social 的主要优势
Zoho Social offers many features that make it a game changer for teams:
- Zoho CRM集成： Connect social interactions directly to customer records. This integration is automatically synced and helps sales teams find new leads from social channels.
- SmartQ 排程： The platform suggests optimal times to post based on when your audience is most active. This great feature helps you reach the right audience at the perfect moment.
- Publishing Queue: Add posts to a publishing queue and let Zoho handle the timing. You can work on new content while scheduled posts go live automatically.
- 团队协作： Assign roles, share content calendars, and manage approvals. Your saved drafts stay safe until the post is ready for review.
- 社交聆听： Monitor mentions, track hashtags, and engage with followers in real-time. This helps you discover new leads and stay on top of brand conversations.
- Pre Built Reports: Access ready-made reports that give you a clear picture of your social media performance. Export them with the best pictures and data visualizations.
- 移动应用： The Zoho Social mobile app lets you manage on the move. Create posts, respond to messages, and check insights from your phone.
Zoho Social 的优缺点
✅ 优点
- Deep integration with other Zoho apps like CRM and Analytics
- Affordable compared to Hootsuite 和 Sprout Social
- User interface is clean, friendly, and easy to navigate
- Strong scheduling with SmartQ for optimal posting times
- Live chat support available on paid plans
❌缺点
- Free version is very limited compared to competitors
- No ad management for Google Ads or TikTok Ads
- Fewer social media platforms supported than Metricool
- Instagram Stories 需要手动发布
功能对比
Let’s break down how Metricool and Zoho Social compare across 10 key areas.
This detailed comparison will help you understand which social media scheduling tool fits your needs.
| 特征 | Metricool | Zoho Social |
|---|---|---|
| 起价 | 每月 0 美元（免费） | 0 美元（免费） |
| Paid Plans From | 每月18美元 | 每月10美元 |
| 社交平台 | 11+ (incl. Twitch) | 8个平台 |
| Free Plan Posts | 50/month | 有限的 |
| 广告管理 | ✅ Google & TikTok Ads | ❌ |
| CRM集成 | 通过 Zapier | ✅ 原生 Zoho CRM |
| 团队协作 | 基本的 | ✅ 高级 |
| 竞争对手分析 | ✅ 最多可创建 100 个个人资料 | 有限的 |
| 个人简介链接工具 | ✅ 智能链接 | ❌ |
| 最适合 | 数据驱动型营销人员 | Zoho 生态系统用户 |
1. 社交媒体日程安排
Metricool： Offers scheduling to 11+ social media platforms including Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, and Twitch. The visual content calendar helps you easily navigate your scheduled content across all your social networks. Auto posting works reliably for most post types.
Zoho Social： Supports 8 social channels including Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and Google Business Profile. The publishing queue lets you add posts and automatically distribute them at optimal times. SmartQ suggests when to post based on your audience activity patterns.
2. 分析与报告
Metricool： This is where Metricool shines. You get easy analytics with deep insights into engagement, reach, and follower growth. Download custom reports in PDF or PowerPoint in a few clicks. The Looker Studio integration lets you access unlimited historical data and create truly customized dashboards.
Zoho Social： Provides pre built reports that give you a clear picture of social media performance. Track engagement, audience growth, and post performance with insights on a daily basis. The reporting is solid but less customizable than Metricool’s analytics suite.
3. 社交收件箱管理
Metricool： The social inbox feature lets you manage all your social messages from a single inbox. You can receive and respond to comments and DMs without leaving the platform. However, the inbox is basic compared to dedicated social inbox tools.
Zoho Social： Offers a unified inbox that consolidates all your social media messages in one place. You can engage with comments and messages from social media followers directly. The Professional plan unlocks the full social inbox with better organization tools.
4. 竞争对手分析
Metricool： Track up to 100 competitor profiles with the Advanced plan. See what content resonates with their audience, when they post, and how their engagement compares to yours. The data extracted helps you refine your own strategy based on what actually works.
Zoho Social： Basic competitor tracking is available but far less detailed. You can monitor hashtags and keywords to see market trends. For deep competitor insights, Metricool has a significant advantage here.
⚠️ 警告： If competitor tracking matters to your social media campaigns, Metricool is the clear winner. Zoho Social’s competitor features are minimal.
5. 团队协作
Metricool： Team features are available on the Advanced plan. You can set up approval workflows so posts don’t go live until reviewed. However, the collaboration tools feel basic compared to what teams might need for complex workflows.
Zoho Social： This is a standout feature. Role-based permissions, content approval workflows, and task assignments make it excellent for teams. Your saved drafts stay organized and your team can collaborate without stepping on each other’s work.
6. 广告活动管理
Metricool： Manage Google Ads and TikTok Ads directly from your dashboard. Track ad performance alongside organic social media posts for a unified view of your digital presence. This is a unique feature that most social media management tools don’t offer.
Zoho Social： No built-in ad management. You’ll need to use separate tools for Google Ads and TikTok Ads. For businesses running social media campaigns with paid advertising, this is a notable gap.
7. CRM and Business Integration
Metricool： Integrates with other tools via Zapier integration. You can connect to CRMs and marketing platforms, but it requires setup. The integration isn’t as deep as native connections.
Zoho Social： Deep integration with Zoho CRM is the killer feature here. Social interactions are automatically synced with customer records. Sales teams can identify new leads from social channels and track the entire customer journey.
8. Content Creation Features
Metricool： Includes an AI Social Media 助手 for content suggestions and hashtag recommendations. The SmartLinks feature creates beautiful link-in-bio pages with multiple links. You can also connect Canva to design posts without leaving Metricool.
Zoho Social： The Zia 人工智能助手 helps with content generation and hashtag suggestions. You can create posts directly in the platform with a simple 文本 editor. However, no native link-in-bio tool is included.
9. Platform Support and Compatibility
Metricool： Supports more social platforms than most competitors: Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, Twitch, and more. Also works with Microsoft Teams via integrations.
Zoho Social： Covers major platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, Mastodon, Threads, and Bluesky. Good coverage but no Twitch or YouTube support for scheduling.
10. 定价和成本
| 计划类型 | Metricool | Zoho Social |
|---|---|---|
| 自由的 | $0（每月 50 篇帖子） | 0 美元（非常有限） |
| 入场费 | 每月 18 美元（5 个品牌） | $10/month (1 brand) |
| 中级 | 每月 45 美元（15 个品牌） | $30-40/month |
| 机构/企业 | 定制定价 | $320-460/month |
Metricool： The free plan is genuinely useful with 50 posts per month across all social media platforms. Paid plans offer better value per brand, especially for agencies managing multiple brands. Annual billing saves about 18%.
Zoho Social： Lower entry price at $10/month but the free version is very limited. Best value comes for businesses already using other Zoho apps where the ecosystem benefits add up. Agency plans are expensive at $320+/month.
不同场景
The best social media management tool depends on your specific situation.
Use this decision matrix to find your perfect match:
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| Deep analytics + competitor tracking | Metricool | Up to 100 competitor profiles |
| CRM integration for sales | Zoho Social | Zoho CRM 原生同步 |
| Ad campaign management | Metricool | Google Ads + TikTok Ads built-in |
| 团队协作功能 | Zoho Social | Role-based approvals |
| 最佳免费方案 | Metricool | 50 posts/month on free |
| More platform coverage | Metricool | 11个以上平台对比8个平台 |
| Part of Zoho ecosystem | Zoho Social | Works with all Zoho apps |
💰 您的预算
Both offer free plans, but they’re very different. Metricool’s free account gives you real value with 50 posts per month. Zoho Social’s free version is more of a trial. If budget is tight, Metricool wins.
🔌 您的技术栈
Already using Zoho CRM, Zoho Projects, or other Zoho apps? Zoho Social is the obvious choice. The integration works perfectly. Using other tools? Metricool’s Zapier integration connects to almost everything.
📊 您的分析需求
Social media managers who live in data should choose Metricool. The ability to download custom reports and access Looker Studio integration makes creating reports a breeze. Zoho’s pre built reports are good but less flexible.
👥 您的团队规模
Solo social media manager? Either tool works fine. But if you have a team that needs approval workflows and role-based access, Zoho Social’s collaboration features are stronger. Simply scroll through the dashboard to see pending approvals.
🆓 免费试用和演示
Metricool lets you start with a free account forever. Zoho Social offers a 15-day free trial of premium features. Test both before committing to a paid plan. There’s no substitute for hands-on experience.
🛟 支持选项
Zoho Social offers live chat support on paid plans plus access to their help center page. Metricool has email support and a solid knowledge base. Both respond within reasonable timeframes for most issues.
切换指南
已经在使用这些工具中的一种，并且正在考虑更换？
以下是你每一步操作会得到和失去的确切结果。
🔄 从 Metricool 切换到 Zoho Social？
✅ 你将获得：
- Native Zoho CRM integration that connects social activity to customer records
- Better team collaboration with role-based permissions and approval workflows
- SmartQ scheduling that finds optimal times based on your specific audience
❌ 你会失去什么：
- Deep competitor analysis with up to 100 competitor profiles
- Google Ads and TikTok Ads management from the same dashboard
- Looker Studio integration for unlimited historical data and custom reports
📋 如何切换：
- Export your scheduled content and download custom reports from Metricool
- Create a Zoho Social account and connect your social media accounts
- Re-schedule your content and set up your publishing queue in Zoho
🔄 从 Zoho Social 切换到 Metricool？
✅ 你将获得：
- More social media platforms including Twitch and YouTube scheduling
- Built-in ad management for Google Ads and TikTok Ads campaigns
- Powerful competitor analysis and SmartLinks link-in-bio feature
❌ 你会失去什么：
- Native Zoho CRM integration and smooth connection with other Zoho apps
- Advanced team collaboration features and approval workflows
- SmartQ automated scheduling based on audience activity patterns
📋 如何切换：
- Download your reports and export scheduled posts from Zoho Social
- Create a free Metricool account and connect your social networks
- Set up your content calendar and configure Looker Studio integration
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价及免费计划 | Metricool |
| 📊 分析与报告 | Metricool |
| 📱 Platform Coverage | Metricool |
| 🎯 竞争对手分析 | Metricool |
| 📣 Ad Management | Metricool |
| 🔌 CRM 集成 | Zoho Social |
| 👥 团队协作 | Zoho Social |
| 📲 Mobile Experience | Zoho Social |
| 🏆 总冠军 | Metricool |
🏆 获奖者：Metricool
Metricool wins 6 out of 9 categories in this comparison.
最适合： Data-driven social media managers, agencies managing multiple brands, marketers who need competitor insights and ad campaign tracking.
Metricool and Zoho Social serve different audiences with different strengths.
Metricool is a digital swiss army knife built for marketers who love data.
It matters when you need to discover easy analytics and track performance across all your social networks.
The ability to manage Google Ads and TikTok Ads alongside organic content is a game changer.
Zoho Social is a great solution for teams already in the Zoho ecosystem.
如果你 使用 Zoho CRM and need social data connected to customer records, it’s the obvious choice.
The team collaboration features and clean design make it user friendly for growing businesses.
For most social media managers, Metricool offers better value.
The free plan alone beats most competitors’ paid plans.
Now go schedule those posts and start tracking what really matters!
Metricool 的更多比较
以下是Metricool与其他竞争对手的对比：
Metricool 对比 Sprout Social
Metricool 在以下方面胜出： Pricing (much cheaper), ad management, competitor tracking
Sprout Social 在以下方面胜出： Advanced social listening, enterprise features, team workflows
Metricool 对比 SocialPilot
Metricool 在以下方面胜出： Visual analytics, Looker Studio integration, ad campaign management
SocialPilot 在以下方面胜出： Bulk scheduling, white-label reports, agency-specific features
Metricool 对比 Sendible
Metricool 在以下方面胜出： Free plan value, competitor analysis, hashtag tracking
Sendible 赢得以下奖项： Client collaboration, content library, CRM integrations
Metricool 与 Content Studio 的比较
Metricool 在以下方面胜出： Ad management, pricing transparency, platform coverage
Content Studio 赢得以下奖项： AI content generation, content curation, blog scheduling
Metricool 对比 Heropost
Metricool 在以下方面胜出： Analytics depth, competitor tracking, established track record
Heropost 胜出的原因： Entry pricing, Shopify integration, AI content features
Metricool 对比 Agorapulse
Metricool 在以下方面胜出： Ad management, free plan features, pricing for small teams
Agorapulse 赢得： Social inbox, social listening, customer support quality
Metricool 与 Buffer 的比较
Metricool 在以下方面胜出： Analytics depth, competitor tracking, ad campaign management
Buffer 胜出： Simplicity, user interface, Mastodon support
Metricool 对比 Sprinklr
Metricool 在以下方面胜出： Pricing (much more affordable), ease of use, quick setup
Sprinklr 胜出的原因： Enterprise scale, advanced AI, full CX platform
Metricool vs Later
Metricool 在以下方面胜出： Competitor analysis, ad management, analytics customization
后续获胜： Visual Instagram planning, influencer marketing, link-in-bio style
Metricool 对比 Loomly
Metricool 在以下方面胜出： Free plan, analytics depth, ad campaign tracking
Loomly 赢得： Post idea suggestions, approval workflows, content optimization tips
Metricool 对阵 Blaze
Metricool 在以下方面胜出： Established platform, analytics features, platform coverage
Blaze 获胜条件： AI content generation, brand 嗓音 customization, newer features
Zoho Social 的更多功能对比
以下是 Zoho Social 与其他竞争对手的对比：
Zoho Social 与 Sprout Social 的对比
Zoho Social 在以下方面胜出： Pricing, Zoho ecosystem integration, value for money
Sprout Social 在以下方面胜出： 分析深度、社交聆听、企业功能
Zoho Social 与 SocialPilot 对比
Zoho Social 在以下方面胜出： CRM integration, team collaboration, clean interface
SocialPilot 在以下方面胜出： Bulk scheduling, white-label options, agency pricing
Zoho Social 与 Sendible 的对比
Zoho Social 在以下方面胜出： Zoho app integration, pricing entry point, mobile app
Sendible 赢得以下奖项： Client management, content library, Google Analytics integration
Zoho Social 与内容工作室
Zoho Social 在以下方面胜出： CRM features, team workflows, ecosystem benefits
Content Studio 赢得以下奖项： AI assistant, blog integration, content discovery
Zoho Social 与 Heropost 的对比
Zoho Social 在以下方面胜出： Established brand, team features, CRM connectivity
Heropost 胜出的原因： Lower pricing, Shopify integration, simpler setup
Zoho Social 与 Agorapulse 对比
Zoho Social 在以下方面胜出： Zoho integration, pricing for Zoho users, SmartQ scheduling
Agorapulse 赢得： Social inbox features, social listening, reporting depth
Zoho Social 与 Buffer 的对比
Zoho Social 在以下方面胜出： CRM integration, team collaboration, feature depth
Buffer 胜出： Simplicity, free plan, user experience for beginners
Zoho Social 与 Sprinklr 对比
Zoho Social 在以下方面胜出： Pricing (much more affordable), ease of setup, 中小企业 重点
Sprinklr 胜出的原因： Enterprise capabilities, AI features, global scale
Zoho Social 与 Later
Zoho Social 在以下方面胜出： CRM features, team workflows, publishing queue
后续获胜： Visual planning, Instagram grid preview, influencer tools
Zoho Social 与 Loomly 的对比
Zoho Social 在以下方面胜出： CRM integration, Zoho ecosystem, entry pricing
Loomly 赢得： Content optimization tips, approval workflows, post ideas
Zoho Social 与 Blaze 的对比
Zoho Social 在以下方面胜出： Established platform, CRM connectivity, business features
Blaze 获胜条件： AI content generation, brand 嗓音 tools, newer technology
常见问题解答
Metricool是做什么用的？
Metricool is a social media scheduling tool that helps social media managers handle all your social networks from a single inbox. You can schedule social media posts, track analytics with easy analytics dashboards, download custom reports, and manage multiple brands. It also supports Google Ads and TikTok ads management, making it a digital swiss army knife for your digital presence.
Is Zoho Social worth it for social media management?
Zoho Social is a great solution for businesses already using other Zoho apps. It offers strong scheduling with SmartQ optimal times posting, lets you monitor hashtags and monitor mentions in real time, and provides pre built reports to track performance. The Zoho Social mobile app makes it easy to manage multiple accounts on the move. If you need tight integration with Zoho CRM, it’s a game changer for boost engagement.
Metricool 有免费套餐吗？
Yes, Metricool offers a free plan that lets you manage one brand with up to 50 social media posts per month. You get access to easy analytics, historical data for 3 months, and the social inbox feature. However, the free plan excludes LinkedIn and Twitter account analytics. Paid plans start at $18/month for the Starter plan with unlimited scheduling and Looker Studio integration.
Can Zoho Social schedule posts to all social media platforms?
Zoho Social supports schedule posts across Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, Threads, Mastodon, and Bluesky. The publishing queue feature with SmartQ helps you reach the right audience at optimal times. You can add posts to your queue and the platform will automatically sync your scheduled posts. The user interface features a clean design that makes scheduling on multiple platforms user friendly.
Which is better for managing multiple social media accounts?
For managing multiple social media accounts across multiple brands, Metricool is the better choice. It offers more generous brand limits on paid plans and provides a single inbox to manage all your social messages. Metricool’s auto posting and scheduled content features save time for social media managers. Zoho Social offers great features but limits business plans to one brand, requiring Agency plans ($320/month) for multiple social channels management. Based on any Metricool review, the standout features include the 视频编辑器 integration with Canva. That matters—discover easy analytics and see what works in just a few clicks.
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