⚡ 快速结论：
- 定价： 新鲜销售 客户关系管理 starts at $9/user/month. Instantly starts at $30/month.
- 最适合： Freshsales CRM for contact management and sales pipeline work. Instantly for cold 外联 活动。
- 主要区别： Freshsales CRM is customer relationship management software. Instantly is a 冷邮件 engine with a CRM feature bolted on.
- 我们的选择： Instantly, rated 4.3 versus 4.0, because most teams comparing these two want pipeline from cold email.
These two tools are not really competitors.
They just get compared because both promise more deals.
Freshsales CRM stores your customer data and tracks deals.
Instantly sends cold email from unlimited email accounts.
Picking the wrong one costs you months of rebuilt workflows.
概述
This Freshsales CRM vs Instantly comparison covers pricing, key features, and ease of use.
我们的 作家 spent hands-on time inside Instantly directly.
Notes on Freshsales CRM come from documentation, G2, and Capterra.
By the end you will know which tool fits your sales process.
Freshsales CRM是什么？
Freshsales CRM 是一个人工智能驱动的客户关系管理平台。
它于 2016 年推出，是 Freshworks 的第二款主要产品。
The tool centralizes customer information across sales, marketing, and support.
Freddy AI scores leads, predicts deal risk, and suggests the next best action.
It is built for small and medium sized businesses, not huge sales teams.
Freshworks says more than 67,000 customers use its products worldwide.
Freshsales CRM
A full CRM system for teams that need contact management and deals in one place. The free plan covers up to three users.
Freshsales CRM定价
Pricing is per user, per month. Here is the current structure.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 生长 | 每用户每月 9 美元 | 小型企业 teams starting with CRM software |
| 专业版 | 每用户每月 39 美元 | Growing sales teams that need 自动化 |
| 企业 | 每用户每月 59 美元 | Custom modules, audit logs, and 安全 控制 |
Pricing verified September 2026.
免费试用： 21 days on every tier, with no credit card required to create a new account.
退款保证： Freshworks bills monthly or annually and does not publish a blanket refund window. Cancel before your renewal date.
📌 笔记： There is also a free plan for up to 3 users with most core features included. Freshsales pricing has dropped over the years and now sits two to three times lower than it once did, which is why it reads as excellent value for smaller teams.
⚠️ Pricing conflict: Some sources list the entry plan at $11/user/month and Enterprise at $71/user/month. Our tables use the verified figures above ($9, $39, $59). Check the Freshworks pricing page before you buy, since regional billing and add ons change the total.
Freshsales CRM 的主要优势
Here is what makes this CRM worth a look:
- 360度客户视角： Every touchpoint sits on one timeline. You see calls, emails, and website activity against each record.
- Freddy AI： It scores leads on behavior and profile. That lifts conversion rates by pushing reps toward the deals worth working.
- 可视化销售流程： Kanban boards track deal progress. Bottlenecks show up before the quarter ends.
- Built-in phone, email, chat, and SMS: All of it lands in a unified inbox. No separate dialer subscription needed.
- 全渠道覆盖范围： WhatsApp 商业, Facebook Messenger, and LINE connect directly to contacts.
- Freshworks 集成： It ties tightly to Freshdesk and Freshmarketer. If you already run other Freshworks products, setup is quick.
- 移动应用： iOS 和 安卓 builds support offline access and call logging for reps in the field.
我们的团队注意到了什么
Note: we have not had extended hands-on time inside Freshsales CRM yet. Everything above comes from published documentation and verified review platforms. G2 and Capterra reviewers give it an average of 4.5 out of 5, and the most common praise is that the interface is easy to learn.
Freshsales CRM 的优点和缺点
✅ 优点
- 免费套餐最多可供 3 位用户使用，包含大部分功能。
- Intuitive interface that new reps learn quickly
- 24/5 support by phone, chat, and email on every plan
- Around 385 integrations and apps in the marketplace
❌缺点
- Navigation feels cluttered and pages can load slowly
- Fewer native connectors than HubSpot or Salesforce
- Some advanced features sit behind the two top tiers
什么是“即时”？
Instantly is a cold email platform built for B2B outreach at scale.
You connect multiple email accounts and send thousands of messages safely.
The lead finder feature ships with a vast database of contacts.
Replies land in a single place called Unibox, a unified inbox for every sender.
Instantly CRM is the newer part of the platform and manages leads and deals.
It suits outbound sales teams and marketers more than account managers.
Here is a walkthrough of how the platform works day to day.
🏆 获胜者：Instantly
Built for cold emailing at volume. Unlimited email warmups, inbox rotation, and a built-in lead finder in one tool.
即时定价
Instantly charges per workspace, not per seat. Here is the breakdown.
| 计划 | 价格 | 最适合 |
|---|---|---|
| 生长 | 每月 30 美元 | Solo founders testing cold outreach campaigns |
| 过度生长 | 每月 77.60 美元 | Teams running daily campaigns and follow ups |
| 光速 | 每月 286.30 美元 | Agencies sending at very high volume |
| 企业 | 风俗 | Large teams needing custom limits and access |
Pricing verified September 2026.
免费试用： 14 days for new users, so you can test deliverability before you pay.
退款保证： No published refund window. You cancel inside the billing settings and keep access until the period ends.
📌 笔记： Sending and lead credits are billed separately from the CRM feature. Add ons for extra data or seats sit on top of the plan price, so map your monthly lead volume before picking a tier.
⚠️ Pricing conflict: Some sources quote Instantly CRM at $97/month for unlimited seats as a standalone product. Our tables use the verified plan prices above. That $97 figure covers the CRM module only and does not include the sending platform, so treat the two as separate line items.
即时性的主要优势
Here is what pulls people to this tool:
- 无限量电子邮件帐户： Connect as many senders as you want on paid plans. Volume is capped by credits, not by seats.
- Unlimited email warmups: Every connected mailbox warms itself before campaigns start. Inbox rotation then spreads sends across accounts.
- Lead finder: The built-in database holds 160 million contacts. Multiple filters narrow it down to your buyer.
- 统一收件箱： Unibox pulls replies from multiple accounts into a single place, so nothing gets missed.
- AI personalization: The platform reads company insights and writes relevant openers for each prospect.
- 网站访客追踪： A tracking pixel turns anonymous US-based traffic into named growth leads.
- Campaign testing: A/B testing, spintax, and deliverability scoring let you fine tune before you scale.
我们的团队注意到了什么
Our writer signed up for Instantly and ran real campaigns from multiple accounts. Here is what stood out from that hands-on time:
The same session is recorded here if you want to watch the setup.
立即列出优缺点
✅ 优点
- Beginner-friendly interface that gets a campaign live fast
- Unlimited email accounts and warmups on paid plans
- Lead finder with 160 million contacts and multiple filters
- Unibox keeps replies from multiple accounts in one view
❌缺点
- No clear sales pipeline view compared with 管道驱动
- Customizable fields and layouts are limited
- Calls and SMS tracking cost extra on top of the plan
功能对比
Below are the ten areas that decide this matchup. Read the summary table first, then the detail underneath.
| 特征 | Freshsales CRM | 即刻 |
|---|---|---|
| 起价 | 每用户每月 9 美元 | 每月 30 美元 |
| 免费计划 | ✅（3 位用户） | ❌ |
| 免费试用 | ✅ 21天 | ✅ 14天 |
| 大规模冷邮件营销 | ❌ | ✅ |
| 无限量电子邮件帐户 | ❌ | ✅ |
| 内置线索查找器 | ❌ | ✅ 1.6亿联系人 |
| 可视化销售流程 | ✅ 看板 | ❌ |
| Phone, Chat & SMS Built In | ✅ | ❌ (paid add ons) |
| 集成 | ✅ ~385 | ❌ Minimal API integration |
| 最适合 | Managing customer relationships | Cold outreach campaigns |
1. Cold Outreach Campaigns
Freshsales CRM： Sales sequences let you send personalized bulk emails and track what happens next. It is real email marketing automation, but it runs from your own domain at modest volume. That works for nurture, not for cold emailing hundreds of strangers a day.
即刻： This is the core job. Campaigns support A/B testing, spintax, and scheduled follow ups. Because you can send thousands of emails across unlimited email accounts, volume stops being the bottleneck.
2. Deliverability and Email Warm-up
Freshsales CRM： Email tracking shows opens, clicks, and replies against each contact record. There is no warm-up engine, because the tool assumes you already have a working connection with the recipient.
即刻： Unlimited email warmups run in the background on every mailbox. Inbox rotation then spreads sends so no single account gets burned. Some users have reported sudden drops in deliverability numbers, so watch your scores weekly.
⚠️ 警告： Warm-up is not a shield against bad lists. If your data is stale, both tools will damage your sending domain equally fast.
3. Lead Finder and Data Sourcing
Freshsales CRM： Leads arrive through web forms, event tracking on your website, and manual import. There is no contact database to buy from, so you bring your own data.
即刻： The lead finder feature searches a vast database of 160 million contacts using multiple filters. You can also connect via Google, Outlook, or a CSV upload. Some users have reported mixed lead quality, so verify a sample before you buy credits.
4. Contact Management and Customer Data
Freshsales CRM： This is where it wins outright. Customer data sits on a full timeline of every touchpoint, giving reps a 360-degree view. Customizable fields let you shape records around how your business actually sells.
即刻： The CRM feature launched in beta and still shows it. You can manage leads, create lists per campaign, and move records through stages. Contact management is thinner than what other CRMs offer.
5. 人工智能功能
Freshsales CRM： Freddy AI scores every lead on behavior and profile. It flags deals at risk and recommends the next best action for closing deals. That is decision support, not copywriting.
即刻： AI here writes rather than scores. It reads company insights and drafts personalized openers for each prospect. Useful for volume, less useful once a real conversation starts.
6. Automation and Repetitive Tasks
Freshsales CRM： Workflows automate repetitive tasks like assignment, status changes, and reminders. Smart AI agents handle routine sales activities so reps spend more time selling. This is the stronger option for internal sales productivity.
即刻： Custom salesflows trigger follow up actions based on how a prospect behaves. The campaign 建筑商 schedules sends and pauses sequences on reply. It can automate outreach, though it will not automate your internal handoffs.
7. 报告和分析
Freshsales CRM： Around a dozen predefined sales reports ship out of the box, and each one is fully customizable. You can generate detailed reports on pipeline value, team performance, and revenue forecasts.
即刻： Analytics track email and campaign metrics over time, plus closing rates on the CRM side. Reporting is thinner than Pipedrive’s advanced features, but it answers the 问题 that matters here: which sequence books meetings.
8. Integrations and Add Ons
Freshsales CRM： Around 385 integrations and apps are listed in the marketplace, including Google Calendar, Microsoft 365, Slack, and Zoom. It connects tightly to other Freshworks products like Freshdesk and Freshmarketer. Native links to third-party tools are still fewer than HubSpot offers.
即刻： It plugs neatly into other tools from Instantly.ai, but outside that 圆圈 you are working with minimal API integration. If your stack is already built, budget engineering time.
9. Support and Omnichannel Communication
Freshsales CRM： Support runs 24/5 on every plan by phone, chat, and email. On the customer side, phone, email, chat, SMS, WhatsApp Business, Facebook Messenger, and LINE all feed one inbox.
即刻： Support is email-first, and customers have noted delays in response times. Communication with prospects is email-centric by design, with calls and SMS available as paid extras.
10. 定价与成本
The two price on different logic, so compare totals, not headline numbers.
| 层级 | Freshsales CRM | 即刻 |
|---|---|---|
| 自由的 | Free plan, up to 3 users | ❌（仅限14天试用） |
| 入门/基本计划 | 增长：9 美元/用户/月 | 增长：每月 30 美元 |
| 中 | 专业版：39 美元/用户/月 | 超高速增长：每月 77.60 美元 |
| 高的 | 企业版：59 美元/用户/月 | 光速：每月 286.30 美元 |
| 风俗 | ❌ | 企业：定制 |
Freshsales CRM： Cost scales with headcount. A five-person team on Growth pays $45 a month, which is excellent value for a full CRM system. Jump to Pro and the same team pays $195.
即刻： Cost scales with sending volume instead. Five people on Growth still pay $30 a month, since seats are not the meter. Watch export limits and credit top-ups, because those are where the bill grows.
💡 专业提示： Run the 21-day Freshsales trial and the 14-day Instantly trial in the same month. Two weeks of overlap tells you more than any spec sheet.
不同场景
| 如果您需要…… | 选择 | 为什么 |
|---|---|---|
| 最低入门价格 | Freshsales CRM | $9/user/month plus a free plan |
| Cold email at volume | 即刻 | Unlimited email accounts and warmups |
| A place to store customer data | Freshsales CRM | Full timeline per contact |
| Leads you do not have yet | 即刻 | 160M 联系人线索查找器 |
| Deep integration with other tools | Freshsales CRM | Around 385 apps and add ons |
| 适合初学者的设置 | 即刻 | Campaign live in a few seconds |
💰 您的预算
Headcount decides this one. Under five users Freshsales CRM is cheaper, and over ten it flips because Instantly does not charge per seat.
🔌 您的技术栈
If you already run other Freshworks products, the CRM slots in without work. If you run a stack of unrelated tools, check the connector list first.
📈 Your Sales Processes
Inbound teams working real customers need records, stages, and history. Outbound teams chasing new business need send volume and reply handling.
🎓您的经验水平
Instantly is the easier first day, and it runs in any modern browser. Freshsales CRM rewards patience, since navigation is dense until you learn it.
🆓 免费试用和演示
Use both trials on the same list. Spend the Instantly window verifying lead quality and the Freshsales window checking whether the reports match how you report today.
🛟 支持选项
Freshsales CRM answers 24/5 by phone, chat, and email on every tier. Instantly is email-first, and customers have noted it can be slow to respond.
切换指南
Already paying for one of them? Here is what changes.
🔄 从 Freshsales CRM 切换到 Instantly？
✅ 你将获得：
- Unlimited email accounts with automatic warm-up
- A built-in lead database instead of buying lists elsewhere
- Flat pricing that does not rise when you hire
❌ 你会失去什么：
- Freddy AI lead scoring and deal risk alerts
- Kanban pipelines and the 360-degree contact timeline
- Built-in phone, chat, SMS, and 385 marketplace apps
📋 如何切换：
- Export contacts and deals from Freshsales CRM as CSV
- Create a new account and connect your sending mailboxes
- Upload the CSV, warm the accounts, then start one campaign
🔄 从 Instantly CRM 切换到 Freshsales CRM？
✅ 你将获得：
- A real CRM system with stages, forecasts, and history
- Freddy AI scoring that points reps at more deals worth working
- Phone, chat, SMS, WhatsApp, and Google Calendar in one platform
❌ 你会失去什么：
- 无限次邮件预热和收件箱轮换
- The 160 million contact lead finder
- Unibox reply handling across multiple accounts
📋 如何切换：
- Export leads and campaign replies from Instantly
- Start the 21-day trial, no credit card required
- Import contacts, map fields, then rebuild your stages
我们的评测没有涵盖的内容
本次比较的重点是 小型企业 and mid-market use. We did not test enterprise custom pricing, single sign-on, or data residency rules. Deliverability results depend on your domain history, your copy, and your list, so we make no promises there. A human still has to write an offer worth replying to.
最终判决
| 类别 | 优胜者 |
|---|---|
| 💰 定价 | Freshsales CRM |
| 📧 陌生拜访 | 即刻 |
| 🔍 Lead Sourcing | 即刻 |
| 🗂️ Contact & Pipeline Management | Freshsales CRM |
| 🔌 集成 | Freshsales CRM |
| ⚡ Speed to First Campaign | 即刻 |
| 📥 Multiple Inbox Handling | 即刻 |
| 🏆 总冠军 | 即刻 |
🏆 获奖者：即时
Instantly wins 4 of 7 categories and carries the higher rating at 4.3 versus 4.0.
最适合： Cold outreach campaigns, agencies running multiple email accounts, founders who need pipeline this quarter
Read that verdict carefully, because it is narrow. Instantly wins on the strength of its sending engine, and the features Instantly ships all point at one job: getting cold email delivered and answered.
Freshsales CRM is the better product if your problem is memory rather than volume. It holds customer relationships, records every touchpoint, and gives medium sized businesses reporting they can act on.
Plenty of teams end up running both. The campaigns Instantly sends fill the top of the funnel, and the CRM keeps the deals that come out of it.
If you can only buy one this quarter, buy the one that fixes your current bottleneck.
Freshsales CRM 的更多比较
Here is how it lines up against other CRMs worth shortlisting:
Freshsales CRM 的优势在于： Lower per-seat cost at the entry tier, built-in phone and SMS without an add on, faster setup for a small business
HubSpot 在以下方面胜出： Far larger app marketplace, stronger content and email marketing tooling, deeper reporting on the paid hubs
Freshsales CRM 的优势在于： Cleaner onboarding for non-technical reps, Freddy AI scoring included earlier, 24/5 support on every plan
Zoho CRM 的优势在于： More customizable fields and modules, a wider bundle of business apps, cheaper multi-product licensing
Freshsales CRM 与 Pipedrive 的对比
Freshsales CRM 的优势在于： A free plan Pipedrive does not offer, native omnichannel messaging, tighter ties to other Freshworks products
Pipedrive 获胜： Faster pipeline interface, more advanced deal reporting, a marketplace with more sales software connectors
Freshsales CRM 与 Salesforce 的比较
Freshsales CRM 的优势在于： Usable without an admin or consultant, far lower total cost under 50 users, quicker time to first report
Salesforce 的优势在于： Depth of customization, partner network size, governance controls large organizations demand
This video runs through more alternatives if none of the above fit.
更多即时比较
If Instantly is not the best alternative for your team, start here:
立即 vs. 阿波罗
立即赢得： Simpler campaign builder, unlimited sending accounts, warm-up included at every paid tier
阿波罗获胜： Bigger contact database with firmographic filters, dialer and call recording, a fuller CRM layer
立即 vs. Smartlead
立即赢得： Friendlier interface for first-time senders, bundled lead data, clearer campaign analytics
Smartlead 在以下方面胜出： White-label options for agencies, a more open API, per-client sub-accounts
立即赢得： Lower entry price, higher sending ceilings, stronger inbox rotation
莱姆利斯特胜出： Multichannel steps including LinkedIn, image and video personalization, template library depth
立即 vs. 销售员
立即赢得： Larger built-in lead pool, better reply management, more useful features on the top tiers
Saleshandy 胜出： Cheaper monthly entry cost, simpler credit model, gentler learning curve for one-person teams
常见问题解答
Freshsales是CRM系统吗？
Yes. It is cloud-based customer relationship management software from Freshworks, built to track contacts, deals, and sales activities in one place.
Instantly 有客户关系管理系统吗？
Yes, though the CRM feature arrived recently and remains basic. It handles lead management and campaign workflows well, but lacks the pipeline depth other CRMs offer.
Instantly 适合用于发送陌生邮件吗？
It is the tool’s main strength. Unlimited email accounts, automatic warm-up, and inbox rotation are built for cold email outreach at volume.
Freshsales会一直免费吗？
There is a permanent free plan for up to 3 users with most core features. Paid tiers start at $9 per user per month.
排名第一的CRM平台是什么？
Salesforce holds the largest market share. For small teams hunting the 最佳客户关系管理 software on a budget, cheaper options like Freshsales usually fit better.
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