ActiveCampaign vs Instantly：2025 年客户关系管理工具大决战？

优胜者

4.6

• 电子邮件营销
• 动态内容
• 自定义登陆页面
• 集成人工智能
• 分割
• 提供免费计划
• 付费计划起价 15 美元

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亚军

3.5

• 个性化 冷电子邮件
• 电子邮件预热
• 1.6亿+ B2B联系人
• 收件箱追踪
• 访客追踪
• 提供免费试用
• 付费计划 $37.90/月

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Ever feel lost trying to pick the right tool for reaching your customers?

You need to email, manage contacts, and maybe even automate some stuff.

It’s tough when you have two solid options, right?

Like, where do you even start?

这就是我们要做的。

We’re breaking down ActiveCampaign vs Instantly, side by side. 

讓我們開始吧！

概述

We’ve rolled up our sleeves and put both ActiveCampaign and Instantly to the test.

We’ve explored their features, built campaigns, and tracked results.

This hands-on experience allows us to provide a real, practical comparison.

4.6满分 5 分

Unlock the power of an all-in-one marketing platform. So, check it out now!

定价： It has a 7-day free Trial. Paid plan starts at $15/month

主要特点：

• 电子邮件营销
• 营销自动化
• 客户关系管理

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3.5满分 5 分

Ready to give Instantly a try? Experience the speed and simplicity of a modern lead generation tool.

定价： It has a free trial. The premium plan starts at $37.9/month.

主要特点：

• Warmup & Deliverability
• Automated Sequences
• Обзор искусственного интеллекта Hume: самая реалистичная озвучка в 2025 году?

Try Instantly for FREE 阅读完整评论

What is ActiveCampaign?

ActiveCampaign? It’s a powerhouse. Think marketing automation, email, and 客户关系管理 all in one spot.

Do you want to automate your sales?

This tool can help. It also lets you track customers and makes your marketing smarter.

此外，探索我们最喜欢的 ActiveCampaign 替代品…

我们的观点

对于想要充分利用电子邮件营销和自动化真正力量的企业来说，ActiveCampaign 是一个绝佳的选择。然而，由于其复杂性，它可能并不适合初学者。

免费试用 ActiveCampaign 阅读完整评论 检查 ActiveCampaign 替代方案

主要优点

• 先进的自动化： 创建复杂的工作流程来培养潜在客户并自动执行任务。
• 电子邮件营销强国： 发送精美且有效的电子邮件活动。
• 内置 客户关系管理: 管理联系人并跟踪互动。
• 细分和个性化： 通过个性化消息针对特定的联系人群体。

尝试 主动营销活动 免费

定价

• ,” “plano de projeto” ou “calendário de conteúdo”).：每月15美元。
• 加：每月49美元。
• : Für immer kostenlos：每月 79 美元。
• 企业：每月145美元。

Você pode ter mais de um espaço de trabalho.

• 强大的自动化功能。
• 出色的电子邮件传递能力。
• 详细的报告和分析。
• 非常适合成长型企业。

缺点

• 学习起来可能很复杂。
• 价格可能会快速上涨。
• 它不像某些选项那样用户友好。

尝试 主动营销活动 免费

什么是 Instantly？

Instantly? It’s all about finding and reaching potential customers. It focuses on email outreach. It helps you generate leads.

It’s built for those who want to scale quickly. Think of it as your email campaign powerhouse.

此外，探索我们最喜欢的 Instantly alternatives…

我们的观点

对于想要加强外展力度的企业来说，Instantly 是一个很有价值的工具。

立即免费试用 阅读完整评论 立即检查替代方案

主要优点

• 多渠道推广： 通过电子邮件、LinkedIn、Twitter 等方式与潜在客户建立联系。
• 个性化消息： 为每个收件人定制您的信息。
• 自动跟进： 无需费力即可保持头脑清醒。
• 详细分析： 跟踪您的进度并确定哪些措施有效。

立即免费试用

定价

• 成长型客户关系管理：37.9 美元/月，无限席位。
• 超级 CRM：每月 77.6 美元，无限席位。

立即免费试用

Você pode ter mais de um espaço de trabalho.

• 非常适合外展和潜在客户开发。
• 强大的自动化功能。
• 它有助于提高响应率。
• 轻松个性化消息。

缺点

• 大规模推广的成本可能会很高。
• 免费计划很少。
• 不是一个成熟的 CRM。

立即免费试用

功能比较

Here is a look at the key features of both platforms, broken down into a quick-to-read comparison style.

This helps you quickly weigh the pros and cons of these email marketing services.

1. Core Automation Focus: Marketing vs Sales

• ActiveCampaign is centered on activecampaign marketing 自动化. It focuses on complex workflows to nurture leads through the entire funnel.
• Instantly focuses on sales engagement. It is built for personalized, high-volume cold emailing to quickly reach potential clients.

2. CRM Functionality and Sales Pipeline

• ActiveCampaign provides a strong, built in 客户关系管理 with visual sales pipeline management. It uses lead scoring to prioritize prospects.
• Instantly’s built in crm is basic. It is meant for organizing contacts for outreach, not full sales automation or advanced deal tracking.

3. Email Deliverability and Inbox Management

• Instantly excels in deliverability for cold outreach. It offers unlimited email 热身 and inbox rotation across unlimited email accounts to protect your sender reputation.
• ActiveCampaign focuses on strong activecampaign’s deliverability for permission-based email marketing and email campaigns.

4. Advanced Automation Features

• ActiveCampaign is the platform for the more advanced user. It offers more advanced features like conditional content, dynamic content, and complex split-testing for intelligent marketing automation.
• Instantly’s automation is simpler. It is highly effective for setting up multi-step follow ups for sales engagement sequences.

5. AI Features and Intelligence

• ActiveCampaign’s ai features are for overall marketing and sales automation. They include predictive sending and content optimization.
• Instantly uses its ai features mainly to improve response rates for cold emails by optimizing send times and sequences.

6.整合与生态系统

• ActiveCampaign offers over 900 integrations, including native connections to enterprise tools like Salesforce and microsoft dynamics. It’s great for wide digital marketing needs.
• Instantly uses zapier integration as its main bridge, allowing it to connect all your sending accounts and other tools.

7. Lead Generation Tools

• Instantly includes a b2b lead database (previously called Instantly Lead Finder). This feature is for finding new verified leads directly.
• ActiveCampaign does not have a built-in lead-finding tool. It concentrates on nurturing leads after they are acquired.

8. Customization and Segmentation

• ActiveCampaign provides advanced segmentation based on customer actions like purchase history and custom event tracking. It supports custom objects.
• Instantly’s focus is on simple, efficient list management and applying custom variables for highly personalized emails in a mass outreach context.

9. Target Audience: Small Teams vs Advanced User

• Instantly is often the best tool for small teams looking for a cost-effective way to scale your outreach and generate leads quickly with unlimited email accounts.
• ActiveCampaign is better for the advanced user or big businesses needing a full crm platform and highly complex email marketing automation to improve the customer experience.

选择 CRM 软件时要注意什么？

When making an informed decision for your business, you need to look past the core features and consider the long-term fit. Here are the standout factors that should guide your choice:

• Your Outreach Goal: If your primary focus is high-volume, automated outreach and getting a new email account running quickly, instantly ai is the clear choice. It is designed to help you send thousands of cold email messages.
• Deliverability Focus: Instantly users benefit from its core focus on protecting your sending reputation. Features like domain warmup are essential to keep your mail out of the spam folder and bypass spam filters, allowing you to send emails that respond to lead lists.
• CRM Depth: ActiveCampaign offers a truly integrated activecampaign crm. This is a must have platform for businesses that need to manage a full sales pipeline, add notes, and use custom reports. Instantly’s CRM is minimal.
• Automation Complexity: If you need to build automations with advanced logic, custom triggers, and multi-channel orchestration (like sms add ons or transactional email), ActiveCampaign’s advanced automations are superior for the sophisticated user.
• Scaling and Cost: Instantly lets you connect unlimited accounts which is a huge benefit for 小型企业 scaling their cold email efforts. ActiveCampaign’s pricing model scales with your contact management list size, making it a potentially larger investment.
• AI & Smart Features: instantly ai uses smart scheduling to optimize when your email campaigns are sent. ActiveCampaign uses AI for predictive sending and content creation to enhance its existing features.
• Support and Onboarding: For enterprise-level needs or complex setups, ActiveCampaign offers a dedicated account team and extensive knowledge base. Instantly users often praise the fast, effective support geared toward cold outreach needs.
• 遵守规定： If your business requires stringent compliance, look into ActiveCampaign’s higher tiers for features like activecampaign gdpr compliant tools and potential hipaa support as an add on.
• Lead Sourcing: Instantly turns leads into prospects by integrating a B2B contact database, which Instantly users rely on. ActiveCampaign does not offer a direct lead finder; it only manages leads once they are in your account.
• Sales Tools: If your sales strategies involve multi-touch sequences that track who is opening your follow up email, Instantly provides highly specific campaign analytics geared towards sales to help you close deals.

最终裁决

After a comprehensive review, we find that ActiveCampaign is the ultimate winner for businesses seeking a powerful, long-term growth platform.

While Instantly excels in single-channel 冷电子邮件推广 with its unified inbox and ability to mark leads.

ActiveCampaign’s extensive activecampaign features offer a complete campaign 建造者 for a full customer lifecycle.

We specifically highlight its strong email templates, intuitive email builder, and tools to run ads in ActiveCampaign.

This platform gives you the more features needed to 制作 an informed decision across all your email campaigns.

For any business aiming for sophisticated email content, full marketing end automation, and the ability to integrate key crm add-ons, we strongly recommend ActiveCampaign.

It is the most robust solution for achieving comprehensive marketing and sales success.

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