How to Use Moosend: Complete Feature Guide (2026)

快速入门

This guide shows you how to use Moosend feature by feature:

• 入门 — Create your Moosend account and basic setup
• 如何使用落地页生成器 — Build mobile responsive landing pages
• How to Use Email Marketer — Design marketing emails with drag-and-drop
• 如何使用工作流构建器 — Run marketing automation on autopilot
• How to Use Subscription Form Builder — Capture leads with subscription forms
• How to Use Audience Manager — Organize mailing lists and segments
• How to Use Newsletter Editor — Send a polished newsletter service
• How to Use Personalized Campaigns — Reach the right person at the right time
• 如何使用热门集成 — Connect your ecommerce site
• 如何使用报告和分析 — Track open and click-through rates

所需时间： 每部影片 5 分钟

本指南还包含以下内容： 专业提示 | 常见错误 | 故障排除 | 定价 | 替代方案

为什么信任本指南

I’ve used Moosend for over a year and tested every feature covered here.

This tutorial on how to use Moosend comes from real hands-on work — not marketing fluff.

Moosend is one of the most affordable email marketing tools available today.

But most users only scratch the surface of this email marketing platform.

This guide does a deep dive into every major feature for your email marketing strategy.

一步一步教你，附带截图和专业技巧。

Moosend Tutorial

This complete Moosend tutorial walks you through email marketing 自动化 step by step, from your first Moosend account to advanced marketing campaigns.

穆森德

Run your whole email marketing strategy from one place. Moosend gives 小型企业 landing pages, subscription forms, and marketing automation with unlimited emails. Start free with a 30-day trial — no credit card required.

TRY MOOSEND NOW →

阅读完整评测 →

MOOSEND ALTERNATIVES →

Getting Started with Moosend

使用任何功能之前，请先完成此一次性设置。

大约需要3分钟。

Watch my personal experience with Moosend first:

现在让我们一步一步来。

Step 1: Register Your Moosend Account

Go to the Moosend website and click sign up.

Enter your email and create a password to register.

Moosend offers a free plan for users without subscribers.

Once you confirm, you get instant access to the dashboard.

✓ 检查点： 请查看您的收件箱，确认邮件已发送。

Step 2: Create Your Workspace and Import Subscribers

Create a Moosend workspace with your brand name for clean branding.

Import subscribers using CSV or TXT files into your email list.

Duplicate contacts are removed automatically as you import.

这就是仪表盘的样子：

✓ 检查点： Your mailing lists now show your imported subscribers.

Step 3: Verify Sending and Send a Test

Senders must complete SPF and DKIM verification to reach the inbox.

This protects deliverability for every email campaign you send.

Send test campaigns before launching to your entire list.

How to Use Moosend Landing Page Builder

着陆页 建造者 lets you build mobile responsive landing pages without code.

It is a full landing page builder, so you can launch pages that match your branding fast.

以下是使用步骤。

Step 1: Open the Landing Pages Tab

Open the landing pages tab from your dashboard menu.

Pick from Moosend’s customizable landing page templates.

Step 2: Edit Your Landing Page

Drag blocks onto the page and edit 文本, images, and links.

这就是它的样子：

✓ 检查点： Add a sign-up form and a clear call to action for visitors.

Step 3: Publish and Track

Hit publish to take your landing pages live on your site.

Track page analytics to see how visitors convert into leads.

How to Use Moosend Email Marketer

Email Marketer lets you design marketing emails with a drag-and-drop email builder.

Every marketing email pulls from a library of responsive templates, so nothing looks broken on mobile.

以下是使用步骤。

第一步：发起新活动

Click create and choose a campaign from the email marketer.

Pick a template from the library of responsive email designs.

第二步：设计您的电子邮件

Drag blocks to add text, images, buttons, and dynamic content.

这就是它的样子：

✓ 检查点： Write your subject lines and preview text to lift open rates.

Step 3: Schedule or Send

Schedule the message for the right time or send it now.

Run design tests so the layout looks professional in every inbox.

How to Use Moosend Workflow Builder

工作流构建器 lets you run marketing automation without lifting a finger.

This is where email marketing automation saves your team hours each week.

以下是使用步骤。

步骤 1：打开“自动化”选项卡

Open the Automation tab and pick one of 18 automation templates.

Triggers can be a new subscription or an abandoned shopping cart.

步骤 2：构建您的工作流程

Build automated workflows using conditional logic and branches.

这就是它的样子：

✓ 检查点： Automations can update custom fields and add or remove tags.

Step 3: Activate the Automation

Switch the workflow on to send emails automatically.

Automations can be triggered by email opens and clicks too.

How to Use Moosend Subscription Form Builder

Subscription Form Builder lets you capture leads with customizable subscription forms.

Strong subscription forms grow your email list straight from your website.

以下是使用步骤。

Step 1: Open Growth Tools

Subscription forms are designed and customized via the Growth Tools menu.

Users can create various types of sign-up forms in Moosend.

步骤 2：自定义表单

Pick from customizable signup form templates and edit the fields.

这就是它的样子：

✓ 检查点： Add a consent checkbox so subscribers opt in with clear consent.

Step 3: Embed or Display

Moosend lets you embed forms directly on websites.

Connect your website to track user actions and integrate forms.

How to Use Moosend Audience Manager

受众管理 lets you organize mailing lists and segment your customer 数据.

Clean mailing lists are the base of any solid email marketing strategy.

以下是使用步骤。

Step 1: Open Your Lists

Open the Audience Manager to view your mailing lists.

Mailing lists serve as the foundational audience for targeted messaging.

Step 2: Create Custom Fields and Segments

You can create custom fields for subscriber data.

这就是它的样子：

✓ 检查点： Segmentation templates help create custom subscriber segments fast.

Step 3: Import and Clean Contacts

Moosend allows importing contacts via CSV or TXT files.

Duplicate contacts are automatically removed to keep data clean.

How to Use Moosend Newsletter Editor

Newsletter Editor lets you build a polished newsletter service in minutes.

A regular newsletter service keeps subscribers warm between marketing campaigns.

以下是使用步骤。

Step 1: Open the Newsletter Editor

Open the editor and start with a blank or pre-built template.

Moosend provides a library of templates for responsive email designs.

步骤二：添加您的内容

Drag in text, images, and dynamic content blocks.

这就是它的样子：

✓ 检查点： Add countdown timers to create urgency for time-limited offers.

Step 3: Preview and Send

Preview the newsletter across 设备 before you send.

Schedule it to land in the inbox at the right time for your audience.

How to Use Moosend Personalized Campaigns

个性化营销活动 lets you tailor email campaigns to each subscriber.

Sending the right message to the right person lifts both opens and sales.

以下是使用步骤。

Step 1: Segment Your Audience

Email campaigns can be segmented based on specific criteria.

This targets relevant audiences instead of your whole email list.

Step 2: Add Personalization

Insert dynamic content and custom fields into the message.

这就是它的样子：

✓ 检查点： Create personalized email sequences based on subscriber interactions.

Step 3: Run A/B Tests

A/B split testing allows variations in subject lines or sender profiles.

Send each version at the right time to learn what your audience prefers.

How to Use Moosend Popular Integrations

热门集成 lets you connect Moosend to the tools your 商业 already uses.

These integrations let your business connect Moosend to ecommerce, forms, and more.

以下是使用步骤。

第一步：开放集成

Open the integrations menu to see all the necessary tools.

Find connectors for your ecommerce platform, 客户关系管理, and forms.

Step 2: Connect Your Store

Connect your website or store to sync customers and orders.

这就是它的样子：

✓ 检查点： This makes Moosend feel like an all in one tool for your stack.

Step 3: Enable Smart Features

Turn on the AI-powered product recommendation tool.

It suggests products to customers based on their browsing data.

How to Use Moosend Reports & Analytics

报告与分析 lets you track campaign performance in real time.

Real-time data tells you what to keep and what to cancel in your next campaign.

以下是使用步骤。

步骤 1：打开“报告”选项卡

Open the Reports tab to see real-time 报道 on campaigns.

Email metrics like open rates and click-through rates appear 即刻.

Step 2: Read Your Heatmaps

Moosend provides detailed analytics including click heatmaps.

这就是它的样子：

✓ 检查点： Heatmaps show exactly which links your subscribers tap.

Step 3: Act on the Data

Use the data to refine your next email marketing campaigns.

Track which subject lines and send times drive the most sales.

Moosend Pro Tips and Shortcuts

After testing Moosend for over a year, here are my best tips.

键盘快捷键

大多数人错过的隐藏功能

• AI writer: Open any text block and let the ai writer draft copy and subject lines for you.
• 领先得分： Score subscribers by behavior so your team focuses on the warmest leads.
• Transactional emails: Add transactional emails on a Moosend+ custom plan to send receipts and password resets.

Moosend Common Mistakes to Avoid

Mistake #1: Skipping SPF and DKIM Setup

Mistake #2: Emailing One Giant List

Mistake #3: Ignoring Consent

Moosend Troubleshooting

Problem: Emails Land in Spam

原因： Your domain is missing SPF and DKIM verification.

使固定： Add the DNS records Moosend gives you, then send test campaigns to confirm 收件箱位置.

Problem: Imported Contacts Are Missing

原因： The CSV or TXT file had formatting errors or duplicate contacts.

使固定： Re-import a clean file; duplicate contacts are removed automatically by Moosend.

问题：自动化流程未触发

原因： The workflow trigger or conditional logic is set up incorrectly.

使固定： Open the Automation tab, check the trigger, and confirm the workflow is switched on.

📌 笔记： If none of these fix your issue, contact Moosend support or search the knowledge base.

Moosend是什么？

穆森德 is an email marketing platform that helps you send campaigns, build pages, and run automation from one place.

Think of it like an all in one tool that bundles all the necessary tools for email marketing.

观看这段快速概览：

它包含以下主要特点：

• 落地页构建器： Create mobile responsive landing pages and track page analytics.
• Email Marketer: Design marketing emails with a drag-and-drop email builder.
• 工作流构建器： Run multi-step email marketing automation with 18 automation templates.
• 订阅表格： Capture leads with sign-up forms via the Growth Tools menu.
• Audience Manager: Organize mailing lists, custom fields, and customer data.
• 报告与分析： Track open rates, click-through rates, and click heatmaps.

An email marketing campaign in Moosend involves audience building, campaign design, and workflow automation.

机构和 自由职业者 also use Moosend to run email marketing for their own clients.

The drag-and-drop email builder and built-in ai writer make Moosend email work fast for non-designers.

If you ever get stuck, the Moosend knowledge base and support team cover most questions.

如需完整评测，请参阅我们的 Moosend review.

Moosend 定价

Here’s what Moosend costs in 2026:

各方案包含内容

The free plan gives you access to core features so you can test Moosend without subscribers.

The Pro plan unlocks unlimited emails, landing pages, subscription forms, marketing automation, and the ai writer.

Pricing scales with the number of subscribers, so the cost grows only as your audience grows.

A Moosend+ custom plan adds transactional emails, dedicated IPs, and extra team seats.

The enterprise plan suits brands with over 200,000 subscribers who need a custom quote.

You can cancel or change your plan anytime from your account settings.

免费试用： Yes — a 30-day free trial with no credit card required.

退款保证： No money-back guarantee, but the free plan and trial let you test first.

💰 性价比最高： The Pro plan — it unlocks every feature with unlimited emails, and pricing scales with the number of subscribers as your list grows.

Need more? The enterprise plan and a Moosend+ custom plan add advanced features for larger teams.

Moosend vs Alternatives

How does Moosend compare? Here’s the competitive landscape:

观看这段对比视频：

快速精选：

• 综合最佳： Moosend — full features at the lowest entry price.
• 最佳预算： MailerLite — a generous free plan for small businesses.
• 最适合初学者： Constant Contact — the simplest setup.
• 最适合高级自动化： ActiveCampaign — deep workflows and lead scoring.

🎯 Moosend Alternatives

Looking for Moosend alternatives? Here are the top options:

• 🚀 MailerLite： Clean, simple email marketing tool with a strong free plan for small lists.
• 🎨 ConvertKit： Built for creators who sell digital products and want tag-based automation.
• 🧠 ActiveCampaign： Powerful marketing automation with lead scoring and deep 客户关系管理 特征。
• ⚡ Gmass： Sends cold email campaigns straight from Gmail for sales 外联.
• 💰 布雷沃： Combines email and SMS marketing campaigns with pay-as-you-go pricing.
• ⭐ MailChimp： A well-known newsletter service with strong branding and template choices.
• 🏢 HubSpot： An all in one tool linking email marketing to a full CRM and sales suite.
• 👶 Constant Contact： Beginner-friendly with helpful support and event tools.
• 🔧 AWeber： Reliable email marketing platform with solid automation for small businesses.

完整列表请参见我们的 Moosend alternatives 指导。

⚔️ Moosend Compared

Here’s how Moosend stacks up against each competitor:

• Moosend vs MailerLite: Moosend wins on automation depth; MailerLite wins on its free plan.
• Moosend vs ConvertKit: Moosend is cheaper for most users; ConvertKit suits creators selling products.
• Moosend vs ActiveCampaign: ActiveCampaign offers deeper workflows; Moosend costs far less per month.
• Moosend vs Gmass: Gmass is built for Gmail cold outreach; Moosend handles full marketing campaigns.
• Moosend vs Brevo: Brevo adds SMS; Moosend gives unlimited emails on every paid plan.
• Moosend vs MailChimp: Moosend includes automation at entry price; MailChimp gates it behind higher tiers.
• Moosend vs HubSpot: HubSpot is a full CRM suite; Moosend is a focused, affordable email tool.
• Moosend vs Constant Contact: Moosend is cheaper with more automation; Constant Contact is simpler.
• Moosend vs AWeber: Both are easy to use; Moosend usually wins on price and templates.

Start Using Moosend Now

You learned how to use every major Moosend feature:

• ✅ 落地页生成器
• ✅ Email Marketer
• ✅ 工作流程构建器
• ✅ Subscription Form Builder
• ✅ Audience Manager
• ✅ Newsletter Editor
• ✅ Personalized Campaigns
• ✅热门集成
• ✅ 报告与分析

下一步： 选择一项功能，立即试用。

Most people start with the Landing Page Builder.

只需不到5分钟。

I recommend Moosend to any small business that wants affordable email marketing automation.

常见问题解答

How much does Moosend cost?

Moosend’s Pro plan starts at $9 per month for 500 subscribers, or $7 billed annually, with unlimited emails. Moosend+ and the enterprise plan need custom quotes, and a free plan exists.

How to set up Moosend?

Register your Moosend account, create a workspace with your brand name, import subscribers via CSV or TXT, verify SPF and DKIM, then send a test campaign.

What are the 5 steps of email marketing?

Build your audience, design the campaign, segment your mailing lists, automate workflows, then track open and click-through rates to improve your email marketing strategy.

What is Moosend used for?

Moosend is used for email marketing and marketing automation. Businesses send marketing emails, build landing pages, create subscription forms, and track campaigns from one platform.

电子邮件营销中的 80/20 法则是什么？

The 80/20 rule means about 80% of your emails should give subscribers value, while only 20% should directly promote sales or products.