LaunchNotes评测：2025年最佳产品沟通工具？

您的产品更新至关重要。

您是否难以向客户解释新功能？

保持团队和用户同步是否很困难？

您的产品新闻很可能淹没在电子邮件中，或者显得枯燥乏味。 文本.

沟通不畅会损害销售业绩。

用户可能根本不知道你刚刚推出的那些很棒的功能！

That is where LaunchNotes comes in. It is a product communication platform that helps companies centralize, streamline, and personalize updates for customers and internal teams.

LaunchNotes helps companies create, manage, and communicate product changes and updates via release notes.

Trusted by leading organizations like Square, CoreLogic, and LangChain, it is the platform of choice for product-led teams, including CPOs and CTOs.

在这篇 LaunchNotes 评测中，我们将深入探讨它是否是 2025 年你能获得的最佳产品沟通工具。

发布说明

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LaunchNotes是什么？

LaunchNotes is a simple communication tool. LaunchNotes centralizes release notes, product roadmaps, customer feedback, and feature announcements into a single platform.

它对你有帮助 商业 更好地介绍自己的产品。

Think of it as a central hub for all your new features and updates. LaunchNotes helps reduce time-to-communication from code complete to customer awareness.

该工具可确保您的内部团队了解正在发生的事情。

LaunchNotes provides internal alignment by keeping Sales, Support, and Marketing informed and aligned on product changes, reducing confusion.

它是专为产品团队管理和发布变更而设计的。

LaunchNotes 有助于展示公开的产品路线图和版本说明。

It also has features for smooth feedback collection. LaunchNotes allows users to gather real-time feedback from customers and stakeholders at scale.

这意味着您可以轻松收集客户反馈。

最终目标是帮助你的产品营销更好地发挥作用，让用户了解最新信息并保持兴奋。

LaunchNotes is designed to enhance customer engagement and ensure internal teams are aligned with product updates.

LaunchNotes是谁创建的？

LaunchNotes是由……创立的。 Tyler Davis, Jake Brereton以及其他。

他们发现了一个大问题。

很难让每个人都及时了解产品变化。

公司创立之初的愿景是将产品开发生命周期的每个环节连接起来。

LaunchNotes helps product teams keep their customers, colleagues, and other key stakeholders securely connected to the product development lifecycle.

他们想要 制作 确保没有人错过任何更新。

他们的平台简化了与客户和合作伙伴共享版本说明的过程。

这也有助于协调成功团队和大型企业团队。

我们的目标是创造一个沟通永远不会成为新功能失败原因的世界。

LaunchNotes 的主要优势

使用 LaunchNotes 平台进行产品宣传的主要优势如下：

• 简化流程，节省时间： This software lets you quickly create and publish product changes and announcements. By centralizing the process, your product managers and marketers can save time that was previously spent managing updates across other tools.
• 推动功能采用和增长： Clear and timely communication is a growth driver. When you effectively communicate the value of your new features, you naturally engage customers, increasing feature adoption for your app or service.
• 建立产品势头和热度： LaunchNotes helps maintain product momentum by keeping your audience and prospects excited about upcoming releases. This continuous connection fosters the success of your company and organizations’ growth plan.
• 使利益相关者与内部路线图保持一致： 发布内部产品路线图，确保包括支持团队和利益相关者在内的所有人步调一致。这种战略性地共享产品路线图的方式，能够确保所有团队在重大产品发布前达成共识。
• 收集针对产品开发的定向反馈： 该平台包含诸多高级功能，可有效收集用户反馈。这能为您的企业和公司提供宝贵的洞察，帮助您了解哪些功能最合适，从而优化未来的开发。
• 定制沟通方式以实现最大效益 影响: LaunchNotes allows users to customize major features on the platform, enabling fully branded release notes or changelogs. You can send targeted announcements via multi-channel distribution, including branded product update pages, email, Slack, and in-app widgets.
• 确保 安全 规模： The platform is built to scale with your company while maintaining security standards. This allows even large organizations and enterprise teams to manage their monthly publishing with confidence.

最佳功能

LaunchNotes有很多很棒的功能，可以让你轻松讲述你的故事。

这些独特的先进功能可以帮助每个团队，从产品开发人员到产品销售人员。

1. 发布

在这里您可以创建和分享您的版本说明。

You can write updates and decide who sees them: everyone, just customers, or only your internal team. The AI writing assistant in LaunchNotes helps draft announcements quickly from technical content.

LaunchNotes offers features for branded release notes to keep your messaging professional.

LaunchNotes allows users to customize major features on the platform, enabling fully branded release notes or changelogs.

The platform includes customizable templates for various announcement types, improving the efficiency of communication.

2. 路线图

产品路线图功能可以向用户展示接下来的计划。

LaunchNotes provides a full suite of tools for targeted product release announcements, feedback collection, and shareable product roadmaps.

You can create interactive roadmaps to build product momentum. LaunchNotes allows users to collect feedback and organize it into product roadmaps seamlessly.

You can also manage internal roadmaps for your team or public ones for your prospects.

3. 反馈

LaunchNotes 为您提供了一种简单的方法来收集客户反馈。

Getting this feedback directly helps your product development lifecycle and ensures you build the right features.

LaunchNotes allows the collection of direct customer feedback and feature requests, which can be organized into ideas for prioritization on roadmaps.

Feedback collected through LaunchNotes can be directly linked to specific announcements or roadmap items, creating a two-way dialogue.

4. 安全性

Security is a top concern for enterprise teams.

LaunchNotes 提供多种功能，确保您的产品私密变更安全无虞。

You can control user access and ensure only authorized stakeholders see sensitive updates. LaunchNotes ensures every update reaches the right audience at the right time, through the right channels.

5. 定制化

You can make your page look like your own company website.

LaunchNotes allows users to customize major features so you have pixel-perfect, branded updates.

6. 产品管理

这个工具对产品经理来说非常有帮助。

It links your updates to your development work, making the whole process of a product launch smoother and more organized.

7. 产品营销

Multi-channel distribution is a powerful tool for product marketing. Multi-channel distribution in LaunchNotes enables announcements to be sent via branded product update pages, email, Slack, and in-app widgets.

You can send targeted updates via email, Slack, and in-app notifications.

This helps marketers highlight the value of new features to boost feature adoption.

LaunchNotes enhances engagement by delivering relevant updates to the right audience at the right time, leading to higher adoption and use.

LaunchNotes ensures every update reaches the right audience at the right time, through the right channels.

8. 产品运营

LaunchNotes 帮助产品运营团队提高效率。

Automating announcements, it helps save time. LaunchNotes automates and standardizes communication, reducing manual effort and saving time and resources.

LaunchNotes is designed for teams that want to save time, segment updates, and keep communication consistent across every channel.

This allows internal teams to focus on strategy.

Companies use LaunchNotes to accelerate feature adoption, increase organizational alignment, and reduce time-to-communication.

9. B2B2C

If your company sells to other businesses that then sell to consumers, LaunchNotes simplifies this complexity.

It uses segmentation to deliver tailored updates to each different audience.

Audience segmentation in LaunchNotes enables targeted communication, allowing specific user groups to receive personalized updates.

定价

优点和缺点

个人经历

My team found that using LaunchNotes was straightforward.

我们需要一种方法来管理我们不断更新的信息流。

该平台帮助我们的开发人员和市场营销人员快速共享知识。

Here is a quick example of how we used our expertise to improve our process:

• Centralized Updates: We stopped using six different spreadsheets. This made it easier to report on what was launching.
• AI Writing Feature: We used the 人工智能助手 to turn technical notes into clear, human-friendly release notes.
• Targeted Announcements: We used segmentation to only send product changes to the right users.
• Feedback Integration: Linking customer feedback directly to the product roadmap gave us clear priority signals.
• Branded Page: We customized the design to match our company’s look and showcase our professional expertise.

最后想说的话

LaunchNotes是一个很棒的平台。

它解决了产品更新分享这一难题。

这款工具非常适合大型公司和小型团队。

Its features, like the easy roadmap and powerful releases, really help.

它能提高功能采用率，并使你的内部团队保持一致。

While the price might be high, the time you save and the clarity you gain are worth it. LaunchNotes offers three pricing plans: Starter, Growth, and Premium. The Starter plan costs $99 per month or $948 annually.

The Growth plan costs $299 per month or $2988 annually. The Premium plan pricing is custom and available only for annual billing.

LaunchNotes offers a 14-day free trial for the Growth plan. The average annual cost for LaunchNotes software is about $19,000.

The minimum price for LaunchNotes is $6,000, while the maximum can reach around $44,000. LaunchNotes provides pilot accounts for larger teams after a discovery call with a product expert.

如果您需要一个地方来管理所有产品宣传，那么这里是最佳选择。

如果您厌倦了令人困惑的版本说明，请立即阅读全文。

了解 LaunchNotes 是否是您企业最佳的产品沟通工具！

常见问题解答