⚡ Краткий вывод:
- Цены: Swarm starts at $19/month vs Circle at $89/month for the Professional plan.
- Лучше всего подходит для: Swarm suits video-first creators on a budget. Circle suits established online бизнес owners who want an all in one platform.
- Ключевое отличие: Circle offers deeper community management, a course builder, and space groups. Swarm leans on live video and rich messaging.
- Наш выбор: Circle for most users, thanks to its wider feature set and polished user interface.
Swarm and Circle both promise the same thing.
They help you build a thriving online community you actually own.
Но пути к этому они выбирают совершенно разные.
Swarm bets on live video and face-to-face conversations to keep your audience engaging with each other.
Circle bets on being the only platform you need, so community building never means juggling six tools at once.
This Swarm review and Circle review show which one fits your goals, your ideas, and the kind of Circle community you want to grow.
If you have read a Circle.so review before, this comparison goes further and puts the Circle platform head to head with Swarm on features, pricing, and real use.
Quick note: “Swarm” is also a Prime Video series. This guide covers the community platform at swarm.to, not the show.
Обзор
This Swarm vs Circle comparison covers pricing, features, and community management.
We also break down who each platform fits best.
Our sources include published specs, documentation, and hands-on time with both tools.
Эти замечания приведены в разделах «Что заметила наша команда» ниже.
Что такое Swarm?
Swarm is an online community platform built around live video.
It was founded by Ariel Jalali to help creators and businesses build stronger communities.
The platform puts face-to-face conversations at the center of engagement.
You get rich messaging, screen sharing, and built-in AI assist.
Swarm says these tools help communities grow 2x faster.
It is more than a forum, and branded mobile apps keep members connected.
Рой
A video-first platform for creators who want live events and real conversations. Best for smaller, engaged fan bases on a budget.
Роевое ценообразование
Here is what Swarm cost looks like in 2026. Let’s break it down.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Запуск | 19 долларов в месяц | New creators starting a community |
| Рост | 79 долларов в месяц | Communities scaling up engagement |
| Шкала | 149 долларов в месяц | Larger teams needing more capacity |
Pricing verified February 2026.
Бесплатная пробная версия: Swarm’s paid plans start at $19/month. Confirm current trial terms at signup.
Гарантия возврата денег: Check Swarm’s billing page for the latest refund policy before you pay.
📌 Примечание: Swarm is a newer platform. That keeps entry pricing low, but public reviews are still limited compared to older tools.
⚠️ Предупреждение: Some features like courses and calendar are still maturing. Test them on the Launch plan before you scale up.
Key Benefits of Swarm
Here is what makes Swarm worth a look:
- Video-First Design: Live video sits at the core. This helps you host events and build real connection with members.
- Расширенные сообщения: Group discussions and private messaging keep conversations flowing between live sessions.
- Искусственный интеллект в качестве помощника: Built-in AI helps you draft posts and reply faster. It lowers the daily workload for solo creators.
- Branded Mobile Apps: Members access your community from their phone under your own brand.
- Low Entry Cost: Paid plans start at $19/month. That is far below most rivals.
- Growth Analytics: Simple analytics track how your community grows over time.
Что заметила наша команда
Наш писатель signed up for Swarm and spent time hosting a few live sessions. Here is what stood out:
Swarm Pros & Cons
✅ Плюсы
- Low starting price at $19/month
- Video-first engagement feels personal
- Built-in AI assist saves time
- Branded mobile apps for members
❌ Минусы
- Course and calendar tools still maturing
- Fewer third party integrations
- Smaller user base and fewer reviews
Что такое круг?
Circle is an all in one platform for creators, brands, and online business owners.
Circle.so lets you run memberships, courses, events, and a community in one place.
It organizes content with Spaces and Space Groups around common themes.
You can create public, private, and secret community spaces to control access, so community members only see what they should.
Each community platform space can hold posts, chat, courses, or events, which gives every group its own home.
Private spaces work well for paid tiers, while open ones let other members find each other fast.
Many people describe it as a more structured alternative to a Facebook group.
The clean user interface feels familiar if you have used Slack or Понятие.
🏆 Winner: Circle
Our top pick for creators who want one platform for community, courses, and events. Polished, flexible, and built to scale.
Круговое ценообразование
Here is what pricing on Circle looks like in 2026. Let’s break it down.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Профессиональный | 89 долларов в месяц | Индивидуальные создатели и небольшие команды |
| Бизнес | 199 долларов в месяц | Growing brands wanting more advanced features |
| Enterprise (Plus Branded App) | 419 долларов в месяц | Larger organizations and branded apps |
Pricing verified February 2026.
Бесплатная пробная версия: All Circle plans come with a 14-day free trial. No long commitment to test the platform.
Гарантия возврата денег: Circle bills monthly or yearly. Review its refund terms before you upgrade.
📌 Примечание: The Professional plan limits admins, moderators, and spaces. The Business plan unlocks priority support and marketing features.
⚠️ Предупреждение: Circle charges a transaction fee of 0.5% to 4% on payments, plus the standard Stripe fee of 2.9% + $0.30. Costs grow as your community grows. Circle has also listed a lower Basic plan and higher Enterprise tiers at times, so verify current plans on circle.so.
Key Benefits of Circle
Here is what makes Circle’s features worth considering:
- All-in-One Setup: Community, an integrated course builder, events, and payments live together. You skip juggling other platforms.
- Spaces & Space Groups: Organize discussions into multiple spaces and group them by theme. This keeps the entire community tidy.
- Редактор Rich Post: Circle’s post editor supports headings, blockquotes, and collapsible sections for better community posts.
- Автоматизация Инструменты: Automation workflows handle repetitive tasks and send a welcome message to new members.
- Прямая трансляция: The live streaming feature lets you host events for up to 100 viewers inside the platform.
- Community Features & Integrations: Higher tiers add unlimited members and community features like a custom domain and mobile app, and the integrations Circle offers connect third party tools you already use.
Что заметила наша команда
Our writer built a test community on Circle and explored its spaces and courses. Here is what stood out:
Circle Pros & Cons
✅ Плюсы
- All in one platform for community and courses
- Clean user interface that is easy to learn
- Spaces and Space Groups keep content organized
- Native live streaming and automation tools
❌ Минусы
- Transaction fees add up as you grow
- Course tools trail dedicated systems like Каджаби
- Pricing can get expensive at higher tiers
Сравнение характеристик
Ready to see how Swarm and Circle stack up feature by feature? We’ll walk through nine areas that matter most when you build a community. Each one gives you a sense of which tool has the ability to match your interests and help you achieve your goals.
| Особенность | Рой | Круг |
|---|---|---|
| Начальная цена | 19 долларов в месяц | 89 долларов в месяц |
| Бесплатная пробная версия | Verify at signup | ✅ 14 дней |
| Прямая трансляция (Native Live Streaming) | ✅ | ✅ (up to 100) |
| Course Builder | Maturing | ✅ |
| Spaces & Space Groups | ❌ | ✅ |
| Automation Tools | Базовый | ✅ |
| Built-in AI Assist | ✅ | ✅ (Chat Agents) |
| Мобильное приложение | ✅ Фирменный | ✅ |
| Лучше всего подходит для | Создатели, ориентированные в первую очередь на видеоконтент | All-in-one communities |
1. Live Video and Streaming
Рой: Live video is the heart of Swarm. Screen sharing and small live sessions make it easy to host events and talk face to face.
Круг: Circle’s native live streaming runs live sessions for up to 30 people or live streams for up to 100 viewers, all inside the community.
2. Messaging and Chat
Рой: Rich messaging supports group discussions and private messaging. Conversations stay lively between live events.
Круг: Circle offers chat spaces with organized threads, плюс ИИ chat agents that can answer common member questions.
3. Искусственный интеллект и автоматизация
Рой: Built-in AI assist helps you write posts and reply faster. It is handy for solo creators short on time.
Круг: Automation workflows handle repetitive tasks and personalize the member journey. These automation tools scale better as your community grows.
4. Member Onboarding and Check-ins
Рой: Onboarding is simple and clean. New users land in live rooms fast, which suits smaller fan bases.
Круг: You can customize onboarding with invitation emails and a welcome message. Automated check-ins keep new members engaged.
5. Analytics and Member Tracking
Рой: Swarm provides growth analytics so you can track how your community expands over time.
Круг: Circle tracks member activity and engagement levels. This helps you spot active members and quiet ones.
6. Customization and Branding
Рой: Branded mobile apps let members access your space under your own name. Deeper theme control is still limited.
Круг: In-depth customization covers brand colors, logos, and a custom domain. You control the full look and feel.
7. Gamification and Engagement
Рой: Swarm drives engagement through live presence rather than points or badges.
Круг: Gamification adds rewards and activity signals that encourage members to keep coming back.
8. Website and Custom Domain
Рой: Swarm focuses on the community aspect over full site building. There is no dedicated конструктор сайтов yet, and that is one of the missing features some creators notice, though Swarm keeps adding new features over time.
Круг: A built-in website builder lets you create landing pages and connect a custom domain without other platforms.
9. Email Marketing and Outreach
Рой: Swarm keeps outreach light. You reach members mainly through in-app messaging and live invites.
Круг: Built-in email marketing lets you send broadcasts to your entire community. It doubles as one of Circle’s marketing features.
⚠️ Предупреждение: Circle’s course functionality is solid but trails dedicated tools. For heavy online courses, weigh a system like Kajabi too.
10. Ценообразование и стоимость
Давайте сравним тарифные планы.
| План | Рой | Круг |
|---|---|---|
| Вход | Launch $19/month | Professional $89/month |
| Середина | Growth $79/month | Business $199/month |
| Вершина | Scale $149/month | Enterprise Custom |
| Transaction Fees | Not published | 0.5%–4% + Stripe |
Рой: Swarm wins on entry cost. At $19/month, it is the cheaper way to start an online community with live video.
Круг: Circle costs more, but you get an integrated course builder, space groups, and native live streaming. The platform Circle offers scales in value with bigger communities, and the flexible pricing Circle publishes means one cool feature after another unlocks as you move up a tier. Where it ends up cheaper depends on how fast you grow.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Самая низкая стартовая цена | Рой | $19/month entry plan |
| Course builder | Круг | Integrated course tools |
| Video-first events | Рой | Live video at the core |
| Все на одной платформе | Круг | Community, courses, payments |
| Простая в настройке настройка для начинающих. | Круг | Clean, familiar interface |
💰 Ваш бюджет
Swarm’s Launch plan is far cheaper. If cost drives your choice, Swarm gives you a community platform for less.
🔌 Ваш технологический стек
Circle has more third party integrations, from Google Forms to email tools. Swarm keeps its integrations list shorter for now.
📚 Your Content Plans
Want to create online courses next to your community? Circle’s course functionality makes that simple. Swarm’s is still growing.
🎓 Ваш уровень опыта
New users often find Circle’s interface easy since it feels like Slack. Swarm is simple too, just newer.
🆓 Бесплатные пробные версии и демо-версии
Circle offers a clear 14-day free trial. Test Swarm’s current trial terms before you commit either way.
🛟 Варианты поддержки
Circle’s Business plan adds priority support. Both offer standard support channels for everyday questions.
Руководство по переключению
Уже используете один из этих инструментов? Вот чего следует ожидать, если вы перейдете на него.
🔄 Switching from Swarm to Circle?
✅ Что вы получите:
- An integrated course builder and website builder
- Spaces and Space Groups for large communities
- More third party integrations and marketing features
❌ Что вы потеряете:
- Swarm’s low $19/month entry price
- Its tight video-first engagement style
- The lighter, simpler setup
📋 Как переключиться:
- Export your member list and content from Swarm
- Start Circle’s 14-day free trial
- Rebuild spaces and invite members with a welcome message
🔄 Switching from Circle to Swarm?
✅ Что вы получите:
- A much lower monthly cost
- Video-first rooms for live conversations
- Branded mobile apps out of the box
❌ Что вы потеряете:
- Circle’s course builder and website builder
- Space Groups and deep customization
- Circle’s wider integrations and email marketing
📋 Как переключиться:
- Download member and content данные from Circle
- Create your Swarm account and set up rooms
- Invite members and schedule your first live events
Что не было рассмотрено в нашем обзоре
This comparison focused on individual creators and small teams. We didn’t test enterprise setups, deep API work, or bulk licensing. Our notes are based on the February 2026 versions, so features may have shifted since. If you manage a very large community, your priorities may differ from what we covered here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Рой |
| 🚀 Основные функции | Круг |
| 🎥 Live Video | Рой |
| 📚 Courses & Content | Круг |
| 👶 Простота использования | Круг |
| 🔌 Интеграции | Круг |
| 🏆 Общий победитель | Круг |
🏆 WINNER: CIRCLE
Circle wins 4 out of 6 categories.
Лучше всего подходит для: online business owners, course creators, and anyone building a thriving online community in one place.
Swarm and Circle solve the same problem in different ways.
Swarm is a video-first platform for creators on a budget. It shines when live conversations drive your community.
Circle is the all in one platform for community management, courses, and events. Its wider feature set and clean user interface make it the safer pick for most users.
If your budget is tight and video is your focus, Swarm is a smart start. For everything else, Circle is the better choice.
More of Swarm Compared
Here is how Swarm stacks up against other platforms:
Swarm vs Школа
Swarm wins on: live video depth, branded mobile apps, built-in AI assist
Skool wins on: flat simple pricing, gamified leaderboards, larger creator community
Swarm vs Могучие сети
Swarm wins on: lower entry cost, video-first rooms, faster live setup
Mighty Networks wins on: mature courses, deeper analytics, richer member profiles
Swarm wins on: price, live community feel, quick onboarding
Kajabi wins on: full course functionality, sales funnels, email marketing depth
More of Circle Compared
Here is how Circle stacks up against other community platforms:
Circle wins on: customization, native live streaming, space groups for large communities
Skool wins on: one flat price, simpler learning curve, built-in gamification
Circle против Mighty Networks
Circle wins on: cleaner post editor, custom domain, wider integrations
Mighty Networks wins on: member matchmaking, native courses, community discovery
Circle wins on: community engagement, chat spaces, automation tools
Kajabi wins on: advanced course delivery, marketing funnels, checkout tools
Часто задаваемые вопросы
Для чего используется символ «Круг»?
Circle is a community platform for creators and online business owners. You run memberships, courses, live events, and discussions in one place.
Сколько стоит Circle?
Circle’s pricing starts at $89/month for the Professional plan. The Business plan is $199/month, and Enterprise uses custom pricing. Transaction fees apply.
What is the Swarm platform used for?
Swarm is a video-first online community platform. Creators use it to host live events, chat with members, and grow engaged fan bases.
Is Circle worth it over Swarm?
Circle is worth it if you want courses, space groups, and integrations in one platform. Swarm wins if budget and live video matter most.
Is this Swarm the same as the Prime Video series?
No. This guide covers the Swarm community platform at swarm.to. The Prime Video show is a separate horror-comedy series with the same name.
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