⚡ Краткий вывод:
- Цены: ClickFunnels starts at $81/month. Zoho CRM has a free version, then $10/month.
- Лучше всего подходит для: ClickFunnels for sales funnels and landing pages. Zoho CRM for contact management and deal management.
- Ключевое отличие: ClickFunnels builds and sells. Zoho CRM tracks and follows up.
- Наш выбор: ClickFunnels for anyone selling a product or coaching program online.
These two tools are not really rivals.
ClickFunnels builds sales and marketing funnels that turn website visitors into paying customers.
Zoho CRM tracks what happens to those leads afterward.
One is a funnel builder. The other is a customer relationship management system.
Yet people compare them because both promise to help you grow a бизнес онлайн.
Here is how the two differ, and which one your money should go to first.
Обзор
This ClickFunnels vs Zoho CRM comparison covers pricing, core features, and ease of use.
Мы также подробно разбираем, для кого лучше всего подходит каждая платформа.
Наш писатель spent hands-on time inside ClickFunnels.
Notes on Zoho CRM come from published documentation and G2 reviews.
By the end, you will know which sales tool fits your sales process.
Что такое ClickFunnels?
ClickFunnels is a software-as-a-service platform for building sales funnels.
A funnel walks a buyer from a first click to a finished order.
The library ships with professionally designed templates for lead funnels, product launches, and вебинар sign ups.
A drag and drop editor lets you create landing pages with no code.
Email marketing, checkout pages, and online courses sit under one roof.
That is why ClickFunnels users treat it as one platform instead of five separate tools.
🏆 Winner: ClickFunnels
Build an entire funnel without a developer. Pages, email sequences, and checkout live in one account.
Цены ClickFunnels
Here is what ClickFunnels pricing looks like today.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Запуск | 81 доллар в месяц | Solo founders testing a first offer |
| Шкала | 164 доллара в месяц | Growing stores and small teams |
| Оптимизировать | 248 долларов в месяц | Established sellers running many campaigns |
| Доминировать | 5997 долларов в год | Agencies and high-volume sellers |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. ClickFunnels offers a 14-day free trial, and credit card details are required at signup.
Гарантия возврата денег: A 30 day money back guarantee applies to annual plans.
📌 Примечание: Annual billing lowers the monthly rate. The published Startup tier works out to $81 per month yearly versus $97 month to month.
⚠️ Pricing conflict: ClickFunnels has renamed tiers over time. Our data lists Launch, Scale, Optimize, and Dominate, while public pages still show Startup and Pro. Older plans also capped funnel counts, so do not assume unlimited funnels on the entry tier. Check the checkout page before you buy.
Основные преимущества ClickFunnels
Here is what makes ClickFunnels worth a look:
- Funnel templates: Pre-built marketing funnels cover lead magnets, product launches, and webinars. You edit copy instead of starting from a blank page.
- Конструктор целевых страниц: The drag and drop builder handles sales pages, opt in forms, and web pages without web design help.
- ClickFunnels email автоматизация: Email sequences send welcome notes and abandoned cart reminders on their own.
- Order bumps and upsells: Buyers add a matching product at checkout with one click. One-click upsells and downsells follow the first purchase.
- Courses and memberships: ClickFunnels 2.0 lets you create, sell, and manage online courses in the same account.
- ClickFunnels analytics: The platform tracks total orders, opt-ins, and conversion rates, then A/B testing helps you fine tune each page.
- Affiliate center: You can run your own affiliate program and connect with like minded entrepreneurs inside the community.
The education hub is a real part of the product, not an afterthought.
Что заметила наша команда
Our writer signed up for ClickFunnels and built a test funnel end to end. Here is what stood out:
Плюсы и минусы ClickFunnels
✅ Плюсы
- Builds sophisticated online sales funnels that turn visitors into leads and leads into customers
- Drag and drop website and landing page builder needs no coding
- Built-in email marketing tools support automated workflows and campaigns
- Membership sites and courses sell from the same account
- Extensive analytics and A/B testing help optimize sales
❌ Минусы
- Steep learning curve that takes time to get through
- Many users report that pages load very slowly
- Expensive next to its leading competitors
- No two-factor authentication on accounts
- Glitches and clunky moments disrupt some workflows
Что такое Zoho CRM?
Zoho CRM is a customer relationship management system from the индийский software company Zoho.
It acts as a central repository for customer data across sales, marketing, and customer support.
The crm system handles contact details, deal management, and multiple pipelines.
Zia, the built-in virtual assistant, scores leads and predicts good times to call.
Более 300 000 предприятий используйте Zoho CRM globally, from a two-person shop to large businesses.
It also plugs into other Zoho tools, so бизнес operations stay in one family of apps.
Zoho CRM
A full crm at a малый бизнес price. The free version covers up to three users before you pay a cent.
Цены на Zoho CRM
Zoho CRM prices per user, per month.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатно | $0 | Basic lead and contact tracking for three users |
| Стандарт | 10 долларов в месяц | Small teams needing standard reports and scoring |
| Профессиональный | 30 долларов в месяц | Sales teams that want inventory management |
| Премиум | 40 долларов в месяц | Companies wanting advanced features and sales forecasting |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. Paid tiers offer a 15-day trial, and the free version never expires.
Гарантия возврата денег: Zoho lists a 45-day refund window on new subscriptions.
📌 Примечание: Annual subscribers can save up to 34 percent. Free plan users get support within 1-2 business days, and paid plans include personalized onboarding.
⚠️ Pricing conflict: Our data shows four tiers topping out at $40. Public research points to four paid plans from $14 to $52, with Standard at $14 when billed annually and Enterprise at $40. Ultimate plans sit above that. Confirm current rates before you buy.
Основные преимущества Zoho CRM
Here is where the platform offers real value:
- Бесплатная версия: The free plan supports up to three users. That covers a founder plus two sales reps.
- Lead capture: Zoho CRM automates lead generation through website forms and email. Lead scoring keeps contact management tidy.
- Zia AI agents: Artificial intelligence suggests when to reach out based on client behavior. Zia also powers AI-driven analytics.
- Правила рабочего процесса: Simple if-this-then-that logic and macros automate tasks across a long task list at once.
- Многоканальный охват: Customer interactions arrive through multiple channels, with real time notifications when a deal moves.
- Third party apps: Over 100 integrations include Zoom, Slack, Microsoft Teams, and Google Chat. Paid plans allow unlimited connections.
- Mobile and team collaboration: The mobile app scans business cards, and the Feeds tool acts like instant messaging for internal teams.
Dashboards are customizable, so each team sees the numbers it cares about.
Что заметила наша команда
Note: We have not had extended hands-on time with this crm yet. The points above come from published documentation and user feedback on review sites.
Преимущества и недостатки Zoho CRM
✅ Плюсы
- Free version for up to three users with no time limit
- Cheaper entry price than Salesforce and most rivals
- Over 100 third party integrations, including Zoom and Slack
- Zia AI handles lead scoring and информационно-просветительская работа timing
❌ Минусы
- Steep learning curve once you go past basic lead tracking
- No funnel builder, page builder, or checkout pages
- Best features need higher tier plans and other Zoho tools
- Free plan support only runs during business hours
Сравнение характеристик
Both products call themselves growth software, but they touch different parts of the sales process.
Here are ten areas that decide which one you actually need.
| Особенность | ClickFunnels | Zoho CRM |
|---|---|---|
| Начальная цена | 81 доллар в месяц | $0 free, then $10/month |
| Бесплатная версия | ❌ | ✅ |
| Конструктор воронок продаж | ✅ | ❌ |
| Конструктор целевых страниц | ✅ | ❌ |
| Checkout Pages | ✅ | ❌ |
| Email-маркетинг | ✅ | ✅ (via Zoho Campaigns) |
| Управление сделками | Базовый | ✅ |
| Функции ИИ | Платежи с использованием ИИ | Zia AI agents |
| Онлайн-курсы | ✅ | ❌ |
| Лучше всего подходит для | Selling an offer | Managing the pipeline |
1. Funnel Builder vs Sales Pipelines
ClickFunnels: The funnel builder is the core feature. You pick a template for sales and marketing funnels, then map customer journeys from first click to receipt. Building the same flow manually would mean stitching four tools together.
Zoho CRM: There is no funnel builder here. Instead you get multiple pipelines where deals move through stages your sales teams define. It records sales opportunities rather than creating them.
2. Landing Page Builder and Web Design
ClickFunnels: A drag and drop builder handles landing pages, sales pages, and full site layouts. It doubles as a website builder for a small online business. No developer is needed to publish.
Zoho CRM: Page building lives outside the crm, in Zoho LandingPage and Zoho Sites. You can still capture website visitors through embedded forms that push straight into records.
3. Email Marketing and Automation
ClickFunnels: Email marketing tools are built in. Automated email marketing fires welcome notes, cart reminders, and follow-up email campaigns tied to funnel steps. That keeps potential customers moving without extra software.
Zoho CRM: You can send mass emails from records and sync an email client, but bigger marketing campaigns run through a Zoho Campaign account. Zoho Social handles социальные сети posts separately.
4. Contact Management and Customer Data
ClickFunnels: The customizable CRM stores buyers and their orders. It is fine for a solo seller, though it will not replace a full crm for a sales floor.
Zoho CRM: This is where Zoho pulls ahead. All the data on a contact sits in one record, including contact number, notes, and every touch. Bigin covers smaller teams that want less.
5. Checkout Pages and Online Store
ClickFunnels: The online store builder ships with order bumps and one-click upsells. Those two features alone lift conversion rates on offers you already sell.
Zoho CRM: Selling happens elsewhere in the Zoho family, through Commerce and Zoho Domains. The crm records the order, it does not take the payment.
6. Online Courses and Community
ClickFunnels: Course creation and membership access sit inside version 2.0. Setup is quick, and community tools keep members talking. It lacks the depth of a dedicated LMS.
Zoho CRM: No course tools at all. Zoho Community Spaces covers forums and customer discussion, which is a different job.
7. Automation and Workflow Rules
ClickFunnels: Funnel automations trigger on buyer actions. Automated sales funnels run on their own once live, so automated sales continue while you sleep.
Zoho CRM: Rules use if-this-then-that logic, and macros run several sales activities at once. Service Plus extends the same automation to support teams.
8. Аналитика и отчетность
ClickFunnels: Dashboards track total orders, opt-ins, and conversion rates automatically. A/B testing shows which version of a page wins, which is how you optimize sales over time.
Zoho CRM: Reports arrive as pie charts, funnels, and dashboards, with real time insights against annual goals. It also connects to Google Analytics and project tracking through Project Plus.
9. Integrations and Customer Support
ClickFunnels: Third party integrations connect email and crm systems. Live chat runs 24 hours a day, Monday through Friday, plus an AI чат-бот. Email replies can take a while.
Zoho CRM: The Classic plan includes email and live chat. Premium adds 24-hour help five days a week, and enterprise support promises a one-hour response any time. SalesIQ handles live chat with visitors.
⚠️ Предупреждение: Reaching a live agent at ClickFunnels can be slow because the chatbot screens you first.
10. Ценообразование и стоимость
Let’s put the plans side by side.
| Уровень | ClickFunnels | Zoho CRM |
|---|---|---|
| Бесплатно | ❌ | Бесплатно: 0 долларов |
| Вход | Запуск: 81 доллар в месяц | Стандартный тариф: 10 долларов в месяц |
| Середина | Стоимость: 164 доллара в месяц | Профессиональный тариф: 30 долларов в месяц |
| Верхняя | Оптимизация: 248 долларов в месяц | Премиум: 40 долларов в месяц |
| Вершина | Dominate: $5,997/yr | — |
ClickFunnels: It costs more than most rivals, and that price is the top complaint. You are paying for a page builder, cart, email engine, and course host in one bill.
Zoho CRM: Zoho CRM’s Standard plan undercuts almost every rival at $10 per user. The catch is that many features you expect live in separate Zoho products with separate bills.
💡 Полезный совет: Price the whole stack, not just one line item. A $10 crm plus a page builder and an email tool often lands near the ClickFunnels bill.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Ограниченный бюджет | Zoho CRM | Free version, then $10 |
| To sell an offer today | ClickFunnels | Pages plus checkout included |
| To track long deals | Zoho CRM | Multiple pipelines and scoring |
| Course or membership sales | ClickFunnels | Встроенная функция размещения курсов |
| A team of sales reps | Zoho CRM | Per-user pricing scales down |
| One bill, fewer tools | ClickFunnels | Funnel stack under one roof |
💰 Ваш бюджет
Zoho CRM wins on sticker price by a wide margin. ClickFunnels only makes sense once a funnel earns back $81 a month.
🔌 Ваш технологический стек
Already running other Zoho tools? The crm slots in with no work. Running ads to standalone landing pages? ClickFunnels replaces three subscriptions.
📝 Ваш процесс продаж
Impulse purchases and digital products suit funnels. Long sales processes with quotes and follow-up calls suit a crm.
🎓 Ваш уровень опыта
Neither is beginner-proof. Both carry a steep learning curve, though the Zoho interface is clean once dashboards are set up.
🆓 Бесплатные пробные версии и демо-версии
Try Zoho free with three seats before paying. Use the ClickFunnels trial to publish one real page, not a demo.
🛟 Варианты поддержки
Zoho gates response times behind plan level. ClickFunnels offers weekday live chat plus a large library for do-it-yourself fixes.
Руководство по переключению
Already on one of them? Here is what changes.
🔄 Switching from ClickFunnels to Zoho CRM?
✅ Что вы получите:
- A much smaller bill, starting at a free version
- Deeper records and отчетность for sales teams
- Access to a unified platform of connected Zoho apps
❌ Что вы потеряете:
- Your funnel builder and checkout pages
- Course and membership hosting
- Order bumps and one-click upsells
📋 Как переключиться:
- Export contacts and orders to CSV
- Open the free Zoho account and import
- Rebuild pages on a host you keep, then rebuild the funnel manually
🔄 Switching from Zoho CRM to ClickFunnels?
✅ Что вы получите:
- Pages, cart, and email under one login
- Templates that generate leads without web design work
- Course hosting and an affiliate program
❌ Что вы потеряете:
- Zia AI scoring and forecasting
- Deep pipeline reporting for sales reps
- The free tier and cheap per-user pricing
📋 Как переключиться:
- Export leads and deals from Zoho
- Start the 14-day trial and import contacts
- Clone a template funnel and point your ads at it
Что не было рассмотрено в нашем обзоре
This comparison focused on small businesses and solo sellers. We did not test enterprise rollouts, custom API work, or how either product handles regulated data such as health records. Feature sets change often, so treat these notes as an August 2026 snapshot rather than a permanent answer.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Zoho CRM |
| 🚀 Funnels & Pages | ClickFunnels |
| 📧 Email-маркетинг | ClickFunnels |
| 🗂️ Contact Management | Zoho CRM |
| 🛒 Selling & Checkout | ClickFunnels |
| 🤖 Функции ИИ | Zoho CRM |
| 🎓 Courses & Memberships | ClickFunnels |
| 🏆 Общий победитель | ClickFunnels |
🏆 ПОБЕДИТЕЛЬ: CLICKFUNNELS
ClickFunnels побеждает в 4 из 7 категорий.
Лучше всего подходит для: digital products, coaching offers, course sellers, and anyone who needs to drive sales this month
ClickFunnels is not just a tool for pretty pages. It is the machine that creates the demand, and that is why it takes the overall win.
Zoho CRM is the better buy if lead generation already works and the problem is follow-up. For many teams it is the лучший CRM at its price.
Plenty of businesses end up running both. The funnel fills the list, and the crm keeps every contact warm.
Сравнение ClickFunnels: дополнительные примеры
Here is how ClickFunnels lands against the closest ClickFunnels alternatives:
ClickFunnels против GoHighLevel
ClickFunnels побеждает по следующим параметрам: cleaner funnel templates, faster course setup, a friendlier editor for non-agencies
GoHighLevel побеждает в следующих матчах: white-label client accounts, built-in SMS, cheaper agency seats
ClickFunnels побеждает по следующим параметрам: page design speed, upsell and order bump flows, course hosting
Кип побеждает по следующим пунктам: appointment booking, invoicing, tag-based contact records
ClickFunnels побеждает по следующим параметрам: lower entry cost for sellers, checkout built in, fewer add-ons to buy
HubSpot побеждает по следующим показателям: reporting depth, free starter tier, service desk and ticketing
Сравнение большего количества функций Zoho CRM
Zoho competes across a crowded field:
Zoho CRM выигрывает по следующим параметрам: entry price, faster setup, a usable free tier
Salesforce побеждает по следующим параметрам: customization ceiling, partner network size, enterprise reporting
Zoho CRM против Пайпдрайв
Zoho CRM выигрывает по следующим параметрам: more modules, AI scoring, tighter links to other Zoho apps
Pipedrive побеждает в следующих условиях: simpler pipeline view, quicker onboarding, cleaner mobile app
Zoho CRM против Freshsales
Zoho CRM выигрывает по следующим параметрам: breadth of new features, forecasting depth, wider app catalogue
Freshsales побеждает по следующим показателям: built-in phone, lighter interface, gentler first week
Часто задаваемые вопросы
Что делает ClickFunnels?
It builds marketing funnels that move a visitor from an ad to a paid order. Pages, email, checkout, and courses run inside the same account.
Сколько стоит ClickFunnels в месяц?
Plans run from $81 monthly on Launch up to $248 on Optimize. Dominate is billed yearly at $5,997. Our ClickFunnels review breaks down what each tier adds.
Is Zoho CRM actually free?
Yes, for up to three users with basic records and reports. Paid tiers start at $10 per user and unlock scoring, forecasting, and deeper automation.
Is Zoho cheaper than other CRMs?
Usually, yes. Entry pricing undercuts Salesforce and HubSpot by a wide margin, though costs climb once you add other Zoho products to the bill.
Какая CRM-система лучше всего подходит для начинающих?
Zoho CRM, mostly on price and its free tier. Start there, then add ClickFunnels once you need pages and checkout rather than record keeping.
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