ZoomInfo Review: Best Sales Intelligence Tool in 2026?

Do you spend hours hunting for emails only to have them bounce?

Finding the right leads can feel like looking for a needle in a haystack.

It is frustrating when your sales team wastes time on old data.

This common struggle keeps many businesses from hitting their revenue goals.

ZoomInfo claims to solve this with a massive database and инструменты искусственного интеллекта.

But is it still the king of sales intelligence in 2026?

Some users love the deep insights, while others worry about the high cost.

In this review, we will look at the facts. We will see if ZoomInfo is worth your money or if you should look elsewhere.

ZoomInfo

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Что такое ZoomInfo?

ZoomInfo is a tool that allows businesses find and talk to the right people.

Think of it like a giant digital phone book for companies.

It scans бизнес websites and public records to collect millions of business contacts.

This makes it easy for sales teams to find email addresses and phone numbers.

The platform also handles personal information processing by organizing professional data into profiles.

It even tracks customer interactions and “intent” to show you who is ready to buy.

When comparing ZoomInfo to other tools, people often look at the cost.

Currently, ZoomInfo pricing starts around $15,000 per year, which is quite a lot.

Because ZoomInfo pricing is high, many small teams look for ZoomInfo alternatives like Apollo or Lusha.

Most ZoomInfo reviews say the data is very accurate, especially in the US.

It is a powerful choice if you need to reach big bosses at large companies quickly.

Кто создал ZoomInfo?

Henry Schuck created the foundation of today’s ZoomInfo in 2007.

He started the company, originally called DiscoverOrg, in his law школа apartment.

His vision was to provide quality leads that never go out of date.

He wanted to help teams with sales and marketing by finding people ready to buy.

Today, the platform helps with converting leads using deep data and buyer intent signals.

It is also used for talent acquisition to find new employees.

While it is a top tool, some businesses seek a cost-effective alternative due to high fees.

You can see their growth in annual reports since they went public.

The tool now even offers website chat and data for cold calling to help you grow.

Основные преимущества ZoomInfo

ZoomInfo is a powerhouse for teams that need to grow their revenue.

Here are the main reasons why people use it:

• Deep Market Insights: You get Zoom information on over 104 million companies. This helps you understand exactly who you are selling to.
• Smart AI Help: The ZoomInfo Copilot acts like a digital помощник for your reps. It automatically finds the best leads so you can skip the manual research.
• Ready-to-Buy Leads: The platform tracks intent data to show you which businesses are searching for your service. This means you call them at the perfect time.
• Улучшение командной работы: It aligns sales and marketing efforts by putting everyone on the same page. Both teams can see the same data and work toward the same goals.
• Core Data Access: The professional plan is the entry-level choice for teams starting out. It includes access to high-quality contact lists and basic search filters.
• Is ZoomInfo Worth It? Many users ask if zoominfo worth the high price tag. For most mid-sized companies, the time saved makes the investment very profitable.
• Test Before Buying: While there is no permanent free plan, you can usually get a short trial. This lets you see the marketing power of the tools for yourself.
• Support for Малый бизнес: Even though it is pricey, small businesses use it to compete with giant corporations. It gives them the same “big company” data to win more deals.

Лучшие функции

ZoomInfo is packed with tools that help you find and close deals.

It uses smart technology to take the guesswork out of sales and marketing.

Instead of just giving you a list of names, it gives you a plan of action.

Here are the nine best features that make it stand out.

1. GTM Studio

GTM Studio is like a control center for your “Go-To-Market” plans.

It brings all your data together in one spot so you can see the big picture.

You can use it to pick the best companies to target and create custom campaigns.

It helps your team stay organized and move much faster.

2. Digital Advertising

With Digital Advertising, you can show your ads only to the people who matter.

You don’t have to waste money showing ads to everyone on the internet.

You can use ZoomInfo’s data to find the exact job titles you want to reach.

This makes your marketing much more effective.

3. Data Management

Data Management keeps your info clean and up to date.

It automatically fixes old phone numbers and wrong email addresses in your system.

This means your sales reps won’t waste time calling people who no longer work there.

It is like having a robot that cleans your files every day.

4. Conversation Intelligence

Conversation Intelligence records and listens to your sales calls for you.

It uses AI to spot when a customer mentions a competitor or asks about price.

This helps managers coach their teams to be better.

It also makes sure you never miss a detail from a meeting.

5. AI Copilot

The AI Copilot is a smart assistant that tells you who to call next.

It looks at millions of data points to find “buying signals.”

For example, it might tell you if a company just got new funding.

This helps you reach out at the exact moment they are ready to buy.

6. GTM Workspace

GTM Workspace is a single screen where you can do all your work.

You don’t have to jump between five different apps to send an email or check a lead.

It pulls in your CRM data and ZoomInfo data into one view.

This saves hours of clicking around every single week.

7. Lead Generator

Главный Генератор is the core tool that finds new customers for you.

You can set filters for industry, location, or company size.

It gives you direct phone numbers and verified emails instantly.

It is the fastest way to build a huge list of people to contact.

8. Website Visitor Tracker

The Website Visitor Tracker shows you which companies are looking at your site.

Even if they don’t fill out a form, you can see who they are.

This lets your sales team call them while your brand is still fresh in their minds.

It turns “hidden” visitors into real sales leads.

9. Webform Optimizer

Webform Optimizer makes it easier for people to sign up on your site.

Instead of asking twenty questions, you can just ask for an email.

ZoomInfo then fills in the rest of the data, like company name and job title, automatically.

This helps you get more leads without annoying your visitors.

Цены

They offer three plans Sales, Marketing & Talent. Contact them for detailed pricing.

Плюсы и минусы

ZoomInfo Alternatives

ZoomInfo Compared

Личный опыт использования ZoomInfo

My team started using ZoomInfo to find better leads and grow our revenue.

Before this, we spent too much time manually searching for email addresses.

Using this technology changed how we work every day.

We were able to focus on high-value tasks while the software did the heavy lifting.

Our operations became much smoother because the data was always clean.

We stopped wasting time on dead ends and started talking to real decision-makers.

Here is how we used the product to get results:

• Finding Prospects: We used the search filters to build a list of 500 new prospects in just one afternoon.
• Tracking Intent: We watched for “buying signals” to see which companies were looking for our services.
• Closing Deals: The AI helped us pick the best time to call, which led to 20% more meetings.
• Saving Time: Автоматизация handled the data entry so our sales reps could spend more time selling.

Even though UpLead stands as a strong competitor, ZoomInfo gave us the deep insights we needed for a big team.

It turned our messy spreadsheets into a winning sales machine.

Часто задаваемые вопросы

More Facts about ZoomInfo

• Customer Support Issues: Users often complain that customer support has gotten worse since ZoomInfo bought DiscoverOrg. Many say the company helps big businesses more than small ones.
• Low Ratings and Lawsuits: The Better Business Bureau has given ZoomInfo poor ratings. The company also faces lawsuits about how it collects and sells private data.
• Privacy Concerns: People worry about where ZoomInfo gets its data. Some users say they get unwanted calls and emails because their info is on the list.
• Точность данных: While ZoomInfo has a lot of data, users say it is not always right. About $30 of the contact info can be old or wrong.
• Глобальный охват: The data is very good for the United States, but it is not as strong for other parts of the world, like Europe or Asia.
• How Data is Collected: ZoomInfo builds its list of over $321 million contacts by scanning the web, working with partners, and using data from its own users.
• Hidden Pricing: You cannot see the price on the website. You usually have to talk to a salesperson to find out how much it costs.
• Strict Contracts: Users report that ZoomInfo, a publicly traded company, has strict rules about renewals. Some accounts renew automatically without warning, which frustrates customers.
• ZoomInfo Lite: There is a free version called “Lite” for basic lead generation. To use it, you must give ZoomInfo access to your own email contacts.
• Cheaper Alternatives: Competitors like Apollo, UpLead, and LeadIQ are often much cheaper options for accessing business data. For example, UpLead plans start around $99 a month.
• Different Products: As a legitimate company in the data space, ZoomInfo offers different tools for different jobs, such as SalesOS for sales teams, MarketingOS for marketers, and TalentOS for hiring.
• Интеграции: The platform works well with other popular software like Salesforce and HubSpot to sync business contact information. It also has a tool that works with LinkedIn.
• Hard to Use: Some new users find the software confusing and hard to learn at first.
• Opt-Out Process: You can ask ZoomInfo to remove your data, but you might have to give them your personal info to do it.