⚡ Краткий вывод:
- Цены: Zoho Social starts at $0 (free) to $40/mo vs Loomly at $65-$332/mo
- Лучше всего подходит для: Zoho Social for budget-conscious teams and Zoho users, Loomly for agencies needing approval workflows
- Ключевое отличие: Zoho Social offers deep CRM integration, Loomly provides daily post inspiration and custom workflows
- Наш выбор: Zoho Social for most users — better value with a free plan and lower paid tiers
Managing multiple social media accounts is a daily grind for marketing teams.
Zoho Social and Loomly both promise to make that easier.
One focuses on deep бизнес tool integrations and affordability.
The other bets on content inspiration and team approval workflows.
В этом сравнении подробно разбираются оба инструмента, чтобы вы могли выбрать подходящий.
Обзор
This Zoho Social vs Loomly comparison covers pricing, features, and ease of use for both platforms.
Мы также подробно разбираем, для кого лучше всего подходит каждый инструмент.
В качестве источников информации мы используем опубликованные технические характеристики, документацию и обзоры G2.
By the end, you’ll know which social media management tool fits your needs.
Что такое Zoho Social?
Zoho Social is a social media management tool for growing businesses and agencies.
It helps you manage multiple social media channels from one platform.
The tool includes scheduling, monitoring, and analytics features.
It connects with Facebook, Instagram, LinkedIn, X (Twitter), and more.
Most users choose it for its Zoho product family integration and affordable pricing.
Zoho Social
Schedule posts, monitor hashtags, and track performance from one dashboard. The free plan covers the basics for individuals.
Ценообразование Zoho Social
Here’s what Zoho Social costs in 2026. The pricing is straightforward.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатно | $0 | Лица, тестирующие платформу |
| Стандарт | 10 долларов в месяц | Начинающие малые предприятия |
| Профессиональный | 30 долларов в месяц | Растущим командам требуется больше функций. |
| Премиум | 40 долларов в месяц | Агентства и более крупные команды |
Pricing verified May 2026.
Бесплатная пробная версия: Yes, the free plan is available permanently with limited features.
Гарантия возврата денег: Zoho offers a 15-day refund window on paid plans.
📌 Примечание: Annual billing saves you money. The Premium plan drops to $35/month when paid yearly.
⚠️ Предупреждение: The free plan limits you to one brand and basic scheduling. You’ll need Standard or higher for multiple accounts.
Основные преимущества Zoho Social
Here’s what makes Zoho Social worth considering:
- Планирование SmartQ: The platform suggests optimal posting times based on when your audience is most active. This helps you reach the right audience without guesswork.
- Зоохо CRM Интеграция: Connect social interactions directly to your CRM. Sales teams can track social leads alongside other customer данные.
- Неограниченное количество пользовательских отчетов: Create as many reports as you need. The custom reports feature is praised by users for tracking social media performance.
- Мониторинг в реальном времени: Monitor hashtags and mentions to discover new leads. You can engage with your audience in real-time from the dashboard.
- Очередь публикации: Add posts to a queue and let the system publish them at optimal times. Works great for batch content creation.
- Mobile App with Offline Drafts: Work on posts while disconnected from the internet. Drafts are automatically synced once you’re back online.
Что заметила наша команда
Наш писатель signed up for Zoho Social and spent time exploring the platform. Here’s what stood out from that hands-on experience:
Zoho Social: плюсы и минусы
✅ Плюсы
- Для базового использования доступен бесплатный тарифный план.
- Доступные платные тарифные планы от 10 долларов в месяц.
- Глубокая интеграция с другими приложениями Zoho.
- Clean and easy to navigate user interface
- SmartQ scheduling for optimal posting times
❌ Минусы
- Limited platform support compared to some competitors
- Free plan restricts you to one brand only
- Some users report the interface needs improvement
- Advanced analytics require higher-tier plans
Что такое Loomly?
Loomly — это платформа для управления социальными сетями, созданная маркетологами для маркетологов.
It helps teams plan, create, and schedule social media posts across multiple social media channels.
The platform includes a visual content calendar and approval workflows.
It supports Facebook, Instagram, X, LinkedIn, Pinterest, TikTok, and YouTube.
Most users choose it for its daily post ideas and team collaboration features.
Мрачный
Get daily post ideas, manage approvals, and schedule content across 9 platforms. Built for teams who need collaboration workflows.
Неожиданное ценообразование
Here’s what Loomly costs in 2026. The pricing has two main tiers with a large gap between them.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатно | $0 | Тестирование с 3 аккаунтами, 5 постов в месяц. |
| Стартер | 65 долларов в месяц | Небольшие команды (3 пользователя, 12 учетных записей) |
| Вне | 332 доллара в месяц | Агентства (неограниченное количество пользователей, 60 аккаунтов) |
| Предприятие | Обычай | Крупные организации (более 61 аккаунта) |
Pricing verified May 2026.
Бесплатная пробная версия: Yes, 15-day free trial available for paid plans. No credit card required.
Гарантия возврата денег: Annual plans lock you in for 12 months. You cannot terminate рано.
📌 Примечание: Annual billing saves 25%. Starter drops to about $49/month and Beyond to about $249/month when paid yearly.
⚠️ Предупреждение: There’s a significant pricing gap between Starter ($65) and Beyond ($332). Teams outgrowing 3 users must jump to the expensive tier.
Основные преимущества Loomly
Here’s what makes Loomly worth considering:
- Вдохновение для ежедневных постов: Get post ideas based on Twitter trends, holidays, and your RSS feeds. The platform helps you find inspiration when you’re stuck on content creation.
- Процессы утверждения: Set up custom workflows so clients or team members can approve posts before they go live. Great for agencies managing client accounts.
- Визуальный календарь: Loomly’s calendar feature lets you visualize and organize content with a drag-and-drop interface. Easy to reschedule posts.
- Почта Строитель: Create posts for multiple social accounts from one screen. The builder lets you define content for each channel before publishing.
- Менеджер хэштегов: Save and organize hashtag groups for quick insertion. Monitor hashtag performance over time.
- Интеграция со Slack и Teams: Get notifications and collaborate with your team without leaving your chat app. Available on higher tiers.
Что заметила наша команда
Our writer signed up for Loomly and spent time exploring the platform. Here’s what stood out from that hands-on experience:
Плюсы и минусы Loomly
✅ Плюсы
- Daily post ideas help with content inspiration
- Clean design and user-friendly interface
- Strong approval workflow for team collaboration
- Supports 9 social platforms including TikTok
- 15-дневный бесплатный пробный период без необходимости ввода данных кредитной карты.
❌ Минусы
- No free plan beyond the limited testing tier
- Значительная разница в цене между тарифными планами Starter и Beyond.
- Annual plans cannot be terminated early
- No AI content generation feature built-in
Сравнение характеристик
Ready to see how Zoho Social and Loomly compare feature by feature?
We’ll explore 10 key areas to help you determine which platform suits your needs.
| Особенность | Zoho Social | Мрачный |
|---|---|---|
| Начальная цена | 0 долларов (бесплатно) | 65 долларов в месяц |
| Бесплатный план | ✅ | ❌ (Limited trial only) |
| После планирования | ✅ | ✅ |
| Календарь контента | ✅ | ✅ |
| Процессы утверждения | ✅ | ✅ (Продвинутый уровень) |
| Идеи/Вдохновение для постов | ❌ | ✅ |
| Интеграция с CRM | ✅ (Zoho CRM) | ❌ |
| Hashtag Monitoring | ✅ | ✅ |
| Отчеты под чужим брендом | ✅ | ✅ (Beyond plan) |
| Лучше всего подходит для | Команды с ограниченным бюджетом | Agencies needing approvals |
1. После планирования
Zoho Social: Schedule posts across multiple platforms with the publishing queue feature. The SmartQ tool suggests optimal posting times based on audience activity. You can bulk schedule posts and work on drafts offline with the mobile app.
Лумли: Schedule posts through the post builder, which lets you create content for multiple channels at once. The platform offers automated publishing and supports both organic and sponsored posts. The calendar view makes it easy to visualize your schedule.
2. Контент-календарь
Zoho Social: Features a visual content calendar for planning and rescheduling posts. You can drag and drop posts to different time slots. The calendar syncs across устройства so you always have the latest view.
Лумли: The calendar feature is a standout. It lets you organize social media content with a clean interface and drag-and-drop rescheduling. You can create separate calendars for different clients or departments.
3. Post Ideas and Inspiration
Zoho Social: Does not include a built-in post ideas feature. You’ll need to bring your own content ideas to the platform. The focus is on scheduling and analytics rather than content inspiration.
Лумли: Offers daily post inspiration based on Twitter trends, holidays, and your RSS feeds. The post ideas feature helps you find content when you’re stuck. This is a standout feature that sets Loomly apart from many competitors.
⚠️ Предупреждение: If content inspiration is your top priority, Loomly has the edge here. Zoho Social expects you to come with ideas already formed.
4. Approval Workflows
Zoho Social: Includes role-based permissions and content approval workflows. Team members can review posts before publishing. The system works well for basic approval needs.
Лумли: Approval workflows are a core strength. You can set up custom workflows with multiple approval stages. Clients or team members can approve posts before they go live. The feature includes comments and collaboration tools.
5. Аналитика и отчетность
Zoho Social: Provides detailed analytics on reach, engagement, and conversions. You can create unlimited custom reports to track social media performance. White-label reporting is available for agencies.
Лумли: Offers post analytics and performance tracking. Schedule analytics reports to be delivered automatically. However, some users note that in-depth analytics require the Standard tier or higher.
6. Интеграции
Zoho Social: Connects with the entire Zoho product suite including Zoho CRM, Bigin, and other Zoho apps. This is a significant advantage for users already in the Zoho product suite. The integration allows sales teams to track social leads in their CRM.
Лумли: Integrates with Slack and Microsoft Teams for notifications and collaboration. Also connects with Канва and Google Drive for content creation. Some users mention limited third-party integrations compared to competitors.
7. Social Monitoring
Zoho Social: Provides real-time monitoring of mentions, keywords, and messages through a unified feed. Monitor hashtags to discover new leads and engage with your audience in real-time. The platform consolidates messages from various channels.
Лумли: Offers community management features to monitor interactions across social channels. You can engage with comments and messages directly from the platform. The hashtag manager helps track performance over time.
8. Командное сотрудничество
Zoho Social: Facilitates teamwork with role-based permissions. Team members can collaborate on content and approve posts. The system integrates with other Zoho collaboration tools.
Лумли: Built for team collaboration from the ground up. Assign collaborators to posts and leave comments. The dashboard provides an overview of campaigns and quick post creation. Custom user roles are available on higher plans.
9. Мобильный опыт
Zoho Social: The mobile app is praised for its communication with the browser version. Work on posts while disconnected from the internet. Saved drafts sync automatically once you’re back online. Manage on the move without issues.
Лумли: Offers native mobile apps for iOS and Android. The mobile experience mirrors the web platform. You can schedule and publish posts from anywhere, though some users report occasional lags.
10. Ценообразование и стоимость
| Тип плана | Zoho Social | Мрачный |
|---|---|---|
| Бесплатно | 0 долларов (1 бренд) | 0 долларов (5 постов в месяц) |
| Вход платный | 10 долларов в месяц | 65 долларов в месяц |
| Средний уровень | 30 долларов в месяц | N/A (no mid-tier) |
| Премиум | 40 долларов в месяц | 332 доллара в месяц |
| Предприятие | Н/Д | Обычай |
Zoho Social: Offers the most affordable entry point with a free plan and paid plans starting at just $10/month. This makes it accessible for small businesses and individuals. The pricing scales gradually without huge jumps between tiers.
Лумли: Pricing starts higher at $65/month with a large gap to the next tier at $332/month. Teams that outgrow the Starter plan face a significant cost increase. The 25% annual discount helps but doesn’t close the gap entirely.
⚠️ Предупреждение: If budget is a concern, Zoho Social offers better value at every tier. Loomly’s pricing gap between plans can be a dealbreaker for growing teams.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Ограниченный бюджет | Zoho Social | Free plan + $10/mo entry tier |
| Daily content ideas | Мрачный | Built-in post inspiration feature |
| Интеграция с CRM | Zoho Social | Глубокая интеграция с Zoho CRM |
| Client approval flows | Мрачный | Advanced custom workflows |
| Zoho product suite user | Zoho Social | Работает со всеми приложениями Zoho. |
| Подходит для начинающих | Zoho Social | Clean interface, lower risk |
💰 Ваш бюджет
Zoho Social wins for budget-conscious users. It offers a free plan and paid tiers starting at $10/month compared to Loomly’s $65 entry point.
🔌 Ваш технологический стек
Если вы уже использовать Zoho CRM or other Zoho apps, Zoho Social is the obvious choice. Loomly works better if you rely on Slack or Microsoft Teams for team communication.
📝 Ваша контент-стратегия
Loomly shines if you struggle with content ideas. The daily post inspiration based on trends and holidays is genuinely helpful. Zoho Social assumes you come with ideas ready.
🎓 Ваш уровень опыта
Both platforms are user-friendly. Zoho Social has a cleaner interface according to many users. Loomly has a slight learning curve for approval workflows.
🆓 Бесплатные пробные версии и демо-версии
Zoho Social offers a permanent free plan for testing. Loomly provides a 15-day free trial with no credit card required. Both let you try before you buy.
🛟 Варианты поддержки
Both platforms offer email support. Loomly’s customer service is praised in reviews. Zoho has extensive documentation and community forums.
Руководство по переключению
Уже используете один из этих инструментов? Вот чего следует ожидать, если вы перейдете на него.
🔄 Переходите с Zoho Social на Loomly?
✅ Что вы получите:
- Идеи для ежедневных постов и вдохновение для контента
- More advanced approval workflows
- Slack and Microsoft Teams integration
❌ Что вы потеряете:
- Zoho CRM and app integration
- Lower pricing and free plan option
- SmartQ optimal scheduling feature
📋 Как переключиться:
- Экспортируйте запланированные публикации и аналитику из Zoho Social.
- Зарегистрируйтесь для получения 15-дневной бесплатной пробной версии Loomly.
- Connect your social accounts and set up your first calendar
🔄 Переходите с Loomly на Zoho Social?
✅ Что вы получите:
- Значительная экономия средств (до 85%)
- Deep integration with Zoho CRM
- SmartQ scheduling for optimal post times
❌ Что вы потеряете:
- Ежедневная подборка вдохновляющих постов
- Расширенные рабочие процессы утверждения
- Slack and Teams integration
📋 Как переключиться:
- Загрузите свой контент и аналитику из Loomly.
- Create a free Zoho Social account to test the platform
- Connect your social accounts and migrate your publishing queue
Что не было рассмотрено в нашем обзоре
This comparison focused on individual users and small-to-medium teams. We didn’t test enterprise-level features or custom API integrations. Our observations are based on the May 2026 versions of both platforms. If you’re managing 50+ social accounts or need advanced compliance features, your priorities may differ from what we’ve covered here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Zoho Social |
| 📅 Планирование постов | Галстук |
| 💡 Идеи для контента | Мрачный |
| ✅ Процессы утверждения | Мрачный |
| 📊 Аналитика | Zoho Social |
| 🔌 Интеграции | Zoho Social |
| 👶 Простота использования | Zoho Social |
| 🏆 Общий победитель | Zoho Social |
🏆 ПОБЕДИТЕЛЬ: Zoho Social
Zoho Social победила в 5 из 8 категорий.
Лучше всего подходит для: Budget-conscious teams, Zoho product suite users, small businesses needing affordable social media management
Zoho Social и Loomly хорошо подходят для разных типов пользователей.
Zoho Social is the better choice for most users. It offers a free plan, affordable paid tiers, and deep integration with the Zoho product suite. The SmartQ scheduling and real-time monitoring features deliver solid value.
Loomly is excellent for agencies that need content inspiration and advanced approval workflows. If your team struggles with post ideas or manages multiple client accounts with complex approval chains, Loomly solves those problems well.
However, Loomly’s pricing gap between the $65 Starter and $332 Beyond plans is a barrier for growing teams. If budget is a concern, Zoho Social is the smarter choice.
Больше информации о Zoho Social в сравнении с другими сервисами.
Вот как Zoho Social выглядит на фоне конкурентов:
Zoho Social выигрывает по следующим показателям: Pricing (free plan vs $99/mo), Zoho product family integration, simpler interface
Hootsuite побеждает по: More platform integrations, AI content generation, larger user base
Zoho Social против Buffer
Zoho Social выигрывает по следующим показателям: CRM integration, real-time monitoring, lower premium pricing
Буфер выигрывает по следующим параметрам: Simpler scheduling interface, better browser extension, cleaner analytics
Zoho Social против Sprout Social
Zoho Social выигрывает по следующим показателям: Pricing (significantly cheaper), Zoho app integration, mobile offline drafts
Компания Sprout Social одержала победу в следующих областях: More advanced analytics, better social listening, enterprise features
Zoho Social против Агорапульс
Zoho Social выигрывает по следующим показателям: Free plan availability, Zoho CRM integration, lower entry price
Agorapulse побеждает по следующим показателям: Social inbox management, competitor analysis, team collaboration
Больше информации о Loomly по сравнению с другими сервисами.
Вот как Loomly выглядит на фоне других конкурентов:
Неожиданно против Отсроченно
Loomly побеждает в следующих областях: Approval workflows, daily post ideas, team collaboration features
Последующие победы: Visual content planning, Instagram-first approach, link in bio tools
Лумли против СоциалПилот
Loomly побеждает в следующих областях: Post inspiration feature, cleaner interface, better approval system
SocialPilot побеждает по следующим показателям: Lower pricing, bulk scheduling, white-label options at lower tiers
Лумли против Sendible
Loomly побеждает в следующих областях: Daily content ideas, visual calendar, user-friendly post builder
Sendible побеждает в следующих областях: More integrations, better agency tools, priority inbox feature
Лумли против Метрикул
Loomly побеждает в следующих областях: Approval workflows, post ideas, Slack/Teams integration
Компания Metricool побеждает в следующих матчах: Free plan with more features, competitor tracking, ad management
Часто задаваемые вопросы
Для чего используется Zoho Social?
Zoho Social is used for managing multiple social media accounts from one platform. It helps businesses schedule posts, monitor mentions, track performance, and engage with their audience across Facebook, Instagram, LinkedIn, and X.
Существует ли бесплатная версия Zoho Social?
Yes. The platform offers a permanent free plan that lets you manage one brand with basic scheduling and monitoring features. Paid plans start at $10/month for more accounts and advanced features.
Для чего используется Loomly?
Loomly is a social media management platform for creating, scheduling, and publishing posts. It’s known for its daily post ideas, approval workflows, and visual calendar. Teams use it to collaborate on content before publishing.
Существует ли бесплатная версия Loomly?
Loomly offers a limited free plan with 3 social accounts and only 5 posts per month. For practical use, you’ll need the Starter plan at $65/month. They do offer a 15-day free trial with no credit card required.
Which is better for agencies: Zoho Social or Loomly?
It depends on your priorities. Loomly offers better approval workflows and client collaboration features. Zoho Social offers white-label reporting and better value at lower price points. For budget-conscious agencies, Zoho Social delivers more for less.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 