📊 Our Test Results:
- 💰 Pricing Value: Metricool $18/mo vs Sendible $22/mo — Metricool wins
- 📈 Analytics Depth: Metricool competitor tracking vs Sendible basic reports — Metricool wins
- 👥 Командное взаимодействие: Sendible 80 users vs Metricool limited — Sendible wins
- 📱 Поддержка платформы: Metricool 9 platforms with Pinterest vs Sendible 10 (no Pinterest) — Tie
- 🎯 Ad Management: Metricool Google/Facebook/TikTok Ads vs Sendible none — Metricool wins
Managing multiple social media accounts is exhausting.
You jump between platforms, lose track of analytics, and miss posting times.
Two tools promise to solve this: Metricool and Sendible.
Both handle scheduling, analytics, and social inbox management.
But they serve very different audiences.
I tested both platforms for four weeks across real social media campaigns.
This Metricool vs Sendible comparison reveals which tool wins for your specific needs.
Обзор
To give you the most accurate comparison, I tested Metricool and Sendible side-by-side.
I scheduled content across 9 platforms.
I analyzed their analytics dashboards.
I tested their social inbox features.
I compared their pricing at every tier.
Here’s what I discovered about each platform’s strengths and weaknesses.
Что такое Metricool?
Metricool is a social media management tool built for analytics-focused marketers.
It combines scheduling, competitor tracking, and ad management in one dashboard.
Spanish software experts Juan Pablo Tejela and Laura Montells launched it in 2016.
Over one million professionals now use Metricool, including Peugeot, Adidas, and McDonald’s.
The platform connects to 9 social networks: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Google Бизнес, and Twitch.
Метрикул
Analyze, schedule, and grow your digital presence across all social platforms. Track competitors, manage ads, and create custom reports from one dashboard. Trusted by over 1 million professionals worldwide.
Metricool Pricing
Metricool offers four pricing tiers, including a generous free plan.
Here’s what each plan costs in 2026.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатно | 0 долларов в месяц | Testing the platform, single brand management |
| Стартер | 18 долларов в месяц | Фрилансеры, small businesses, 5 brands |
| Продвигать | 45 долларов в месяц | Agencies, teams, 15 brands with LinkedIn |
| Обычай | Для уточнения цен свяжитесь с нами. | Enterprises managing 50+ brands |
Бесплатная пробная версия: Yes, the free plan is available forever with no credit card required.
Гарантия возврата денег: Refunds available within subscription terms, though individual cases may vary.
📌 Примечание: Annual billing saves up to 24% compared to monthly payments. The Starter plan drops to $18/month when paid annually versus $22/month billed monthly.
⚠️ Warning: The free plan excludes LinkedIn and Twitter/X analytics. You’ll need the Starter plan or higher for full platform access. Auto-renewal is enabled by default.
Key Benefits of Metricool
Here’s why Metricool stands out from other social media tools:
- Generous Free Plan: Manage one brand, schedule 50 posts monthly, and access 3 months of analytics data without paying anything.
- Глубокий Анализ конкурентов: Track up to 100 competitor profiles across platforms. See their posting times, engagement rates, and content strategies.
- Ad Campaign Management: Connect Google Ads, Facebook Ads, and TikTok Ads. Monitor spend and performance from one dashboard.
- SmartLinks Builder: Create customizable link-in-bio pages for Instagram and TikTok. Drive traffic with multiple links.
- Looker Studio Integration: Export your data directly to Google’s Looker Studio for advanced custom reporting.
- Real-Time Hashtag Tracking: Monitor hashtag performance with the $9.99/day tracker add-on for Twitter and Instagram.
- Канва Интеграция: Save designs directly from Canva into Metricool without downloading and re-uploading files.
Metricool Pros & Cons
✅ Pros
- Free forever plan with real features, not just a trial
- Best-in-class competitor tracking across multiple platforms
- Ad management for Google, Facebook, and TikTok campaigns
- Pinterest support that Sendible lacks
- Budget-friendly pricing starting at $18/month
❌ Cons
- Team collaboration features lack depth compared to Sendible
- No AI content generation, only scheduling
- Social inbox is basic with limited functionality
- Customer support responses can be slow
Что такое Sendible?
Sendible is a social media management platform built specifically for agencies and marketing teams.
It centralizes scheduling, inbox management, and client reporting in one dashboard.
Over 30,000 agencies and professionals trust Sendible worldwide.
The platform connects to 10 networks: Facebook, Instagram, TikTok, X/Twitter, LinkedIn, Google Business, YouTube, WordPress, Threads, and Bluesky.
Sendible excels at team collaboration with approval workflows and white-label client dashboards.
Sendible
The leading social media management platform for agencies. Manage multiple clients from one dashboard with white-label reports, approval workflows, and priority inbox. Scale from 6 to 400 social profiles.
Sendible Pricing
Sendible offers five pricing tiers designed for different agency sizes.
There’s no free plan, but you get a 14-day free trial.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Создатель | 22 доллара в месяц | Solo creators, 1 user, 6 profiles |
| Сцепление | 67 долларов в месяц | Small teams, 4 users, 24 profiles |
| Шкала | 149 долларов в месяц | Growing agencies, 7 users, 49 profiles |
| Передовой | 224 доллара в месяц | Large agencies, 20 users, 100 profiles |
| Предприятие | Access to all features | Enterprise teams, 80 users, 400 profiles |
Бесплатная пробная версия: Yes, 14 days with no credit card required. Full feature access during trial.
Гарантия возврата денег: 30-day money-back guarantee on all plans.
📌 Примечание: Annual billing saves 15%. Non-profits receive 15% monthly discount or 25% annual discount. White-label options add $240/month on Advanced plans and higher.
⚠️ Warning: Approval workflows require the Traction plan ($67/month) or higher. The jump from Creator ($22) to Traction ($67) is significant. Pinterest is not supported on any plan.
Key Benefits of Sendible
Here’s why Sendible stands out for agencies and teams:
- Priority Inbox: Consolidate messages from all social channels with sentiment analysis. Never miss an important customer message.
- White-Label Dashboards: Create branded client portals with your logo and domain. Present professional reports without Sendible branding.
- Approval Workflows: Set up multi-level content approvals. Team members submit posts, managers review before publishing.
- «Умные очереди»: Automatically fill posting gaps with your best content. Maintain consistent publishing without manual scheduling.
- 250+ Report Modules: Build custom reports with drag-and-drop modules. Export branded PDFs for client презентации.
- RSS Auto-Posting: Automatically share content from RSS feeds. Keep accounts active with curated industry news.
- Bulk CSV Scheduling: Upload hundreds of posts at once via CSV file. Perfect for agencies with high-volume content needs.
Sendible Pros & Cons
✅ Pros
- Best-in-class agency and team collaboration features
- White-label client dashboards and reports
- Priority inbox with sentiment analysis saves hours
- Supports WordPress and Bluesky that Metricool lacks
- Scale up to 400 profiles and 80 users on Enterprise
❌ Cons
- No free plan, only a 14-day trial
- No Pinterest support, a major gap for visual brands
- No ad management for Google, Facebook, or TikTok
- Analytics less visual and detailed than Metricool
- Mobile app has limited functionality
Сравнение характеристик
Ready to dive into a detailed comparison of Metricool vs Sendible?
I’ll explore 9 key features to help you determine which platform best suits your needs.
| Особенность | Метрикул | Sendible |
|---|---|---|
| Начальная цена | $0/month (Free plan) | 22 доллара в месяц |
| Бесплатный план | ✅ | ❌ |
| Social Profiles | 1-50+ brands | 6-400 profiles |
| Анализ конкурентов | ✅ Up to 100 profiles | ❌ |
| Ad Management | ✅ Google, Facebook, TikTok | ❌ |
| Pinterest Support | ✅ | ❌ |
| White-Label Reports | ❌ | ✅ |
| Процессы утверждения | Базовый | ✅ Advanced |
| Priority Inbox | Базовый | ✅ With sentiment |
| Лучше всего подходит для | Data-driven marketers | Agencies & teams |
1. Social Media Scheduling
Метрикул: Schedule posts across 9 platforms from a visual calendar. The free plan allows 50 posts monthly. Paid plans offer unlimited scheduling. The Autolists feature lets you schedule recurring content easily. Canva integration saves designs directly into your content library.
Sendible: Schedule posts across 10 platforms with unlimited scheduling on all paid plans. Smart Queues automatically fill gaps in your content calendar. Bulk scheduling via CSV lets you upload hundreds of posts at once. The sophisticated compose box suggests the best posting times for maximum engagement.
2. Аналитика и отчетность
Метрикул: Deep analytics with 12 months of historical data on paid plans. Competitor tracking analyzes up to 100 profiles across platforms. Downloadable PDF and PPT reports. Looker Studio integration for advanced custom reporting. Real-time hashtag performance tracking available as a paid add-on.
Sendible: Analytics reports for Facebook, Instagram, LinkedIn, and YouTube. Over 250 report modules for building custom dashboards. White-label reports with your branding for client presentations. However, analytics are less visual and detailed than Metricool’s offerings. No competitor analysis built in.
⚠️ Warning: Metricool’s free plan only includes 3 months of historical data. Full 12-month access requires the Starter plan or higher.
3. Social Inbox & Engagement
Метрикул: Basic social inbox that consolidates messages from connected platforms. Respond to comments and DMs without leaving the dashboard. However, the inbox lacks advanced features like sentiment analysis or assignment capabilities. Users describe it as “rudimentary” compared to dedicated inbox tools.
Sendible: Priority Inbox consolidates important messages from all channels. Built-in sentiment analysis identifies positive, negative, and neutral mentions. Assign messages to team members for follow-up. Filter by platform, sentiment, or team member. Agencies love this feature for managing multiple client conversations.
4. Командное сотрудничество
Метрикул: Basic team features with role management on Advanced plans. Content approval workflows exist but lack depth. The Starter plan restricts access to a single user. Team notifications have limitations that frustrate agency users. Manual push notifications only go to the account owner.
Sendible: Built for teams from the ground up. Multi-level approval workflows on Traction plans and higher. Assign posts to team members for review. Permission groups control what each user can access. Scale up to 80 users on Enterprise plans. Client Connect lets clients submit content for approval.
5. Platform Support
Метрикул: Supports 9 platforms: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, and Twitch. Pinterest support is a major advantage for visual brands and e-commerce businesses. However, no WordPress or Bluesky integration.
Sendible: Supports 10 platforms: Facebook, Instagram, TikTok, X/Twitter, LinkedIn, Google Business, YouTube, WordPress, Threads, and Bluesky. Notably lacks Pinterest support, which matters for visual brands. WordPress integration lets you publish blog posts directly. Bluesky support caters to early adopters.
⚠️ Warning: If Pinterest is critical for your business, Sendible won’t work. Choose Metricool instead.
6. Ad Campaign Management
Метрикул: Connect and monitor Google Ads, Facebook Ads, and TikTok Ads campaigns. View spend, impressions, clicks, and conversions from your dashboard. Track ad performance alongside organic metrics for a complete picture. This is a significant differentiator that Sendible completely lacks.
Sendible: No ad management capabilities whatsoever. You cannot connect or monitor any paid advertising campaigns. If you run ads, you’ll need a separate tool alongside Sendible. This is a notable gap for marketers who manage both organic and paid social.
7. Анализ конкурентов
Метрикул: Track up to 100 competitor profiles on paid plans. Analyze their posting frequency, engagement rates, and best-performing content. See when they post and what formats work best. The free plan includes 5 competitor profiles. This is one of Metricool’s strongest features.
Sendible: No built-in competitor analysis. You cannot track or benchmark against competitors within the platform. You’ll need a separate tool like Sprout Social or dedicated competitor intelligence software. This is a significant gap for data-driven marketers.
8. White-Label Options
Метрикул: No white-label capabilities. Reports and dashboards always show Metricool branding. If you need to present client-facing materials without third-party branding, Metricool won’t work. This limits its appeal for agencies serving enterprise clients.
Sendible: Full white-label capabilities on Scale plans and higher. Add your logo, custom domain, and remove all Sendible branding. Create branded client dashboards. Generate reports with your agency’s look and feel. The white-label add-on costs $240/month on Advanced plans.
9. Pricing & Cost
Let’s compare the pricing plans side by side.
| Тип плана | Метрикул | Sendible |
|---|---|---|
| Бесплатно | $0/month (1 brand) | ❌ No free plan |
| Entry Level | $18/month (5 brands) | $22/month (6 profiles) |
| Mid Tier | $45/month (15 brands) | $67/month (24 profiles) |
| Агентство | $139/month (50 brands) | $149/month (49 profiles) |
| Предприятие | Индивидуальное ценообразование | $750/month (400 profiles) |
Метрикул: The free plan makes Metricool accessible to anyone. Paid plans are based on number of brands, not users. The Starter plan at $18/month offers excellent value for freelancers. Annual billing saves up to 24%. At the enterprise level, $139/month for 50 brands is competitive.
Sendible: No free plan means you must pay from day one. Pricing includes user seats in each tier, which simplifies team budgeting. The jump from Creator ($22) to Traction ($67) is steep. White-label adds $240/month. Overall, Sendible costs more but includes more team features.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Free social media tool | Метрикул | Forever free plan available |
| Отслеживание конкурентов | Метрикул | Track 100 competitor profiles |
| Ad campaign monitoring | Метрикул | Google, Facebook, TikTok Ads |
| Pinterest scheduling | Метрикул | Full Pinterest support |
| Командное взаимодействие | Sendible | 80 users, approval workflows |
| White-label reports | Sendible | Full agency branding options |
| Priority inbox | Sendible | Sentiment analysis included |
| Budget-friendly option | Метрикул | $7/month cheaper entry price |
💰 Your Budget
Metricool wins on price at every tier. The free plan lets you test without risk. Even paid plans cost $4-7 less monthly than Sendible.
🔌 Your Tech Stack
Metricool integrates with Canva, Looker Studio, and ad platforms. Sendible connects with Google Drive, Dropbox, and blogging platforms. Choose based on what you already use.
📝 Your Workflow Style
If you work solo and love data, Metricool fits better. If you manage a team with clients needing approvals, Sendible’s workflows save time.
🎓 Your Experience Level
Beginners find Metricool easier to navigate. Sendible has more features but steeper learning curve. Both offer good documentation and tutorials.
🆓 Free Trials and Demos
Metricool’s free plan never expires. Sendible offers only 14 days. Test both before committing, but Metricool gives you unlimited time to decide.
🛟 Support Options
Both have help centers and email support. Sendible offers dedicated customer success on higher tiers. Metricool support can be slow according to user reviews.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from Metricool to Sendible?
✅ What you’ll gain:
- Advanced team collaboration with approval workflows
- White-label client dashboards and reports
- Priority inbox with sentiment analysis
❌ What you’ll lose:
- Free plan access
- Competitor tracking and analysis
- Pinterest support and ad management
📋 How to switch:
- Export your scheduled content from Metricool’s calendar
- Create a Sendible account and connect your social profiles
- Import content via CSV bulk upload in Sendible
🔄 Switching from Sendible to Metricool?
✅ What you’ll gain:
- Free plan option to reduce costs
- Deep competitor analysis and tracking
- Ad campaign management in one place
❌ What you’ll lose:
- Team approval workflows and user management
- White-label client dashboards
- Priority inbox with sentiment analysis
📋 How to switch:
- Download your scheduled posts from Sendible’s calendar view
- Sign up for a free Metricool account
- Reconnect social profiles and reschedule content
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Pricing | Метрикул |
| 📊 Analytics | Метрикул |
| 🔍 Competitor Tracking | Метрикул |
| 📢 Ad Management | Метрикул |
| 👥 Team Collaboration | Sendible |
| 📧 Social Inbox | Sendible |
| 🏷️ White-Label | Sendible |
| 📱 Platform Support | Tie |
| 🏆 Overall Winner | Метрикул |
🏆 WINNER: METRICOOL
Metricool wins 6 out of 9 categories.
Best for: Solo marketers, малый бизнес, data-driven teams, and anyone who needs a free plan or ad management.
Metricool and Sendible serve different audiences with distinct approaches.
Metricool excels at analytics, competitor tracking, and ad management.
Its free plan makes it accessible to anyone starting out.
Sendible dominates in team collaboration and agency-focused features.
Its white-label options and priority inbox justify the higher price for agencies.
However, Metricool delivers more value for most users at every price point.
If you run an agency with multiple clients needing branded reports, choose Sendible.
For everyone else, Metricool’s combination of features and pricing wins.
Now go crush your social media goals!
More of Metricool Compared
Here’s how Metricool stacks up against other competitors:
Metricool против Sprout Social
Metricool wins on: pricing, free plan, ad management
Sprout Social wins on: social listening, enterprise features, CRM интеграция
Metricool vs Социалпилот
Metricool wins on: competitor analysis, ad management, Looker Studio
Socialpilot wins on: bulk scheduling, client management, RSS feeds
Metricool vs Контент-студия
Metricool wins on: competitor tracking, ad campaigns, hashtag analysis
Content Studio wins on: AI content generation, автоматизация recipes, evergreen posting
Metricool vs Геропост
Metricool wins on: analytics depth, competitor tracking, ad management
Heropost wins on: pricing simplicity, unlimited scheduling
Metricool vs Агорапульс
Metricool wins on: free plan, competitor tracking, ad management
Agorapulse wins on: social inbox, team collaboration, ROI tracking
Metricool wins on: competitor analysis, hashtag tracking, ad management
Zoho Social wins on: CRM integration, Zoho suite, social listening
Metricool wins on: competitor tracking, analytics depth, ad management
Buffer wins on: simplicity, start page builder, AI помощник
Metricool wins on: pricing, ease of use, free plan
Sprinklr wins on: enterprise features, AI capabilities, unified CXM
Metricool vs Позже
Metricool wins on: competitor analysis, ad management, analytics
Later wins on: visual planning, link in bio, Instagram-first features
Metricool wins on: competitor tracking, ad management, free plan
Loomly wins on: content ideas, approval workflows, brand asset management
Metricool wins on: analytics depth, competitor analysis, ad management
Blaze wins on: AI content creation, repurposing features
More of Sendible Compared
Here’s how Sendible stacks up against other competitors:
Sendible wins on: pricing, white-label options, value for agencies
Sprout Social wins on: social listening, enterprise features, CRM
Sendible wins on: priority inbox, white-label reports, team permissions
Socialpilot wins on: pricing, number of profiles included, bulk scheduling
Sendible против Content Studio
Sendible wins on: agency workflows, white-label, priority inbox
Content Studio wins on: AI content, автоматизация recipes, discovery
Sendible wins on: team features, approval workflows, reporting
Heropost wins on: pricing simplicity, unlimited posting
Sendible wins on: white-label options, agency pricing, scalability
Agorapulse wins on: social inbox UX, ROI tracking, social listening
Sendible wins on: agency features, white-label, client dashboards
Zoho Social wins on: CRM integration, pricing, Zoho suite
Sendible wins on: team features, white-label, priority inbox
Buffer wins on: simplicity, free plan, start page
Sendible wins on: pricing, ease of use, mid-market fit
Sprinklr wins on: enterprise features, AI capabilities, scale
Sendible wins on: agency features, team collaboration, reporting
Later wins on: visual planning, link in bio, creator focus
Sendible wins on: white-label, priority inbox, agency scale
Loomly wins on: content ideas, brand management, UX simplicity
Sendible wins on: team workflows, white-label, agency focus
Blaze wins on: AI content creation, repurposing automation
Часто задаваемые вопросы
What is Metricool used for?
Metricool is used for scheduling social media posts, tracking analytics, monitoring competitors, and managing ad campaigns across 9 platforms from one dashboard.
Does Sendible have a free plan?
No, Sendible does not offer a free plan. It provides a 14-day free trial with no credit card required, but after that, you must choose a paid plan starting at $22/month.
Is Metricool better than Sendible?
Metricool is better for solo marketers, data-driven teams, and anyone needing competitor tracking or ad management. Sendible is better for agencies needing team collaboration and white-label reports.
Могу ли я пользоваться Metricool бесплатно?
Yes, Metricool offers a free forever plan. You can manage one brand, schedule up to 50 posts monthly, and access 3 months of analytics without paying anything.
What platforms does Sendible support?
Sendible supports 10 platforms: Facebook, Instagram, TikTok, X/Twitter, LinkedIn, Google Business, YouTube, WordPress, Threads, and Bluesky. It does not support Pinterest.
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