⚡ Краткий вывод:
- Цены: Folk starts at $17.5/member/month. Capsule CRM has a free version and paid plans from $18 per user per month.
- Лучше всего подходит для: Народ CRM suits partnerships, fundraising, and event follow-up. Capsule CRM suits small businesses running a repeatable sales process.
- Ключевое отличие: Folk leans on LinkedIn sourcing and magic fields. Capsule adds project boards, reporting tools, and 60+ integrations.
- Наш выбор: Capsule CRM for most users. It has a free plan and the reporting features Folk still lacks.
Agency owners and founders compare Folk and Capsule CRM for one reason.
They want to manage contacts without hiring an admin.
Both promise simple customer relationship management for small teams.
Но они были созданы для совершенно разных задач.
Folk helps you build genuine connections and close winning deals through outreach.
Capsule CRM runs a full sales pipeline, project boards, and reporting.
Обзор
This Folk vs Capsule CRM comparison covers pricing, crm features, ease of use, and support.
We also break down which use cases each tool handles best.
Наш писатель spent hands-on time with Folk directly.
Notes on Capsule CRM come from documentation, pricing pages, and G2 reviews.
By the end, you will know which crm software fits your бизнес.
Что такое фольклор?
Folk is a lightweight crm system built around real relationships.
The app helps you organize contacts, track deals, and set reminders.
Its interface looks like a shared spreadsheet, so setup feels incredibly easy.
Folk connects to Gmail or Outlook to import contacts and email history.
A chrome extension lets you add contacts from LinkedIn while you search.
Folk CRM is a great tool for multiple use cases beyond sales.
Here is a short walkthrough of how the tool works.
Народ
Folk keeps contact management simple for founders and agency teams. Magic fields clean your data as you work.
Народные цены
Folk charges per member, not per contact record. Here is the current pricing.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стандарт | 17,5 долларов США/член/месяц | Основатели-одиночки и фрилансеры |
| Премиум | 35 долларов США/член в месяц | Small teams needing email автоматизация |
| Обычай | 70 долларов США/член в месяц | Agencies with heavier data needs |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. Folk offers a 14-day free trial with no purchase needed upfront.
Гарантия возврата денег: Folk publishes no refund window, so treat the trial as your test period.
📌 Примечание: There is no free version here. Every seat is a paid plan, so a five-person team pays five times the listed rate.
⚠️ Pricing conflict flagged: Some third-party research lists Folk at $20 and $40 per seat. Our pricing table uses the verified figures above. Check the pricing page before you buy.
Основные преимущества народной культуры
Here is what makes Folk CRM worth a look:
- Магические поля: This custom field type uses AI to enrich contact data. It fills gaps you would otherwise research by hand.
- Расширение для Chrome: Add contacts from LinkedIn and company websites in one click. No copy and paste needed.
- Groups for Multiple Use Cases: Organize contacts into groups for events, partnerships, or fundraising. Each group stays separate.
- Collaborative Mail Merge: Send personalized bulk emails from templates. Other team members can review a sequence before it sends.
- Kanban Pipeline: A visual board tracks deals by stage. Drag a card forward as talks progress.
- Self-Serve Signup: You can explore every feature without a sales call. That suits buyers who hate demos.
Что заметила наша команда
Our writer signed up for Folk and spent several days moving a contact list into it. Here is what stood out from that hands-on time:
Watch the same walkthrough in video form below.
Народные плюсы и минусы
✅ Плюсы
- Incredibly easy setup that feels like a shared spreadsheet
- Magic fields use AI to clean and enrich customer data
- Chrome extension adds contacts straight from LinkedIn
- Collaborative mail merge sends personalized bulk email
❌ Минусы
- Бесплатного тарифа нет, только 14-дневный пробный период.
- Reporting features are thin next to other CRMs
- Отсутствует автоматическое отслеживание встреч или телефонных звонков.
- Reported usability issues when importing emails and contact data
Что такое Capsule CRM?
Capsule CRM is a cloud-based crm solution for small and medium businesses.
It centralizes contact records, notes, and communication history in one dashboard.
The platform follows a “powerful simplicity” approach to sales and marketing.
You get sales opportunities, task tracking, and project management in one app.
Capsule is user friendly enough that most teams skip formal training.
Its free version covers 250 contacts and two users.
This video shows how the sales process looks day to day.
🏆 Winner: Capsule CRM
Capsule pairs a free plan with real reporting tools. Small businesses get pipelines, project boards, and 60+ integrations.
Ценообразование Capsule CRM
Here is what Capsule CRM cost looks like today. Prices are per user.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатно | $0 | Two users and 250 contacts |
| Стартер | 18 долларов США/пользователь/месяц | Малый бизнес отделы продаж |
| Рост | 36 долларов США/пользователь/месяц | Multiple sales pipelines and reporting |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. Paid tiers include a 14-day trial, and the free plan runs with no time limit.
Гарантия возврата денег: None published. You can downgrade to the free plan instead of cancelling outright.
📌 Примечание: Capsule sells add ons for extra storage and AI content assists. If you pay annually, expect a discount of up to 15% on the listed rate.
⚠️ Pricing conflict flagged: Third-party research lists five tiers, including Advanced at $60 and Ultimate at $75, plus a $21 monthly Starter rate when not billed annually. Our table uses the verified figures above. Confirm the current tiers before you subscribe.
Основные преимущества капсульной CRM-системы
Here is what makes Capsule worth considering:
- Управление контактами: Every email, call, note, and file sits on one record. That single view kills data silos.
- Проектные доски: Won deals convert into delivery work on project boards. Post-sale handoff stays inside the crm system.
- Tracks and Workflow Automations: Tracks are templated task lists for repeatable business processes like onboarding. Higher tiers add multi-step automation.
- Функции формирования отчетов: The sales dashboard shows conversion rates, pipeline health, and revenue forecasting. You can generate reports on activity too.
- Интеграции: Over 60 native integrations cover КсероQuickBooks и Mailchimp. Запьер connects 1,000+ other tools.
- Мобильные приложения: iOS and Android apps handle tasks and contacts on the go. Reviewers say the app could still improve.
Что заметила наша команда
Note: We have not had extended hands-on time inside a Capsule account yet. The points above come from published documentation, the pricing page, and G2 reviews.
According to G2 reviews, contact management and the sales pipeline are frequently praised. The same reviews flag email tracking as the weak spot.
Преимущества и недостатки Capsule CRM
✅ Плюсы
- Free version covers up to 250 contacts and two users
- Paid plans start at $18 per user per month
- Over 60 native integrations, plus Zapier for 1,000+ apps
- Project boards link post-sale work to won deals
- Sales analytics show conversion rates and pipeline health
❌ Минусы
- The free version does not include reporting functionality
- Email tracking asks you to BCC a special address
- Google Workspace sync only runs one way
- Support runs through email, with no live chat
Сравнение характеристик
Ready for a closer look at Folk vs Capsule CRM? We compare ten core features that decide most purchases.
| Особенность | Народ | Капсульная CRM |
|---|---|---|
| Начальная цена | 17,5 долларов США/член/месяц | $0 free, $18/user/month paid |
| Бесплатный план | ❌ | ✅ |
| Управление контактами | ✅ | ✅ |
| Множественные каналы продаж | ✅ | ✅ |
| Инструменты для создания отчетов | ❌ Только базовый уровень | ✅ |
| Проектные доски | ❌ | ✅ |
| Расширение LinkedIn для Chrome | ✅ | ❌ |
| AI Magic Fields | ✅ | ❌ |
| Встроенные интеграции | Ограниченный | 60+ plus Zapier |
| Лучше всего подходит для | Outreach and partnerships | отделы продаж малого бизнеса |
1. Управление контактами
Народ: Contact management here works like a smart list. You can add contacts, tag them, and organize contacts into groups per project. Folk also merges duplicates, so two rows for the same person become one clean record.
Капсульная CRM-система: Capsule stores people and companies with a 360-degree view of past customer interactions. Contact records hold notes, files, and social profiles in one place. That depth of details suits teams handling long relationships.
2. Sales Pipeline and Deals
Народ: A Kanban board runs the sales pipeline. Drag a card between stages as a deal moves through the sales cycle. It is enough for solo sellers, but it thins out on long, multi-stage deals.
Капсульная CRM-система: Capsule builds sales opportunities into custom sales pipelines that match your own stages. Growth tiers unlock multiple sales pipelines, so each account manager can run their own board.
⚠️ Предупреждение: Folk does not log meetings or phone calls automatically. You enter those interactions by hand, which adds up on a busy week.
3. Lead Management and Custom Fields
Народ: Magic fields are the standout here. The AI fills in missing company data while you work, which speeds up lead generation. Folk is strong at cleaning and enriching contact data before outreach.
Капсульная CRM-система: Custom fields let you tag leads by source, budget, or region. Lead management is manual but predictable. Nothing gets rewritten by AI behind your back.
4. Tasks, Reminders and Project Management
Народ: You can set reminders against any contact and assign follow-ups to teammates. It handles keeping track of outreach well. There is no separate layer for delivery work after a deal closes.
Капсульная CRM-система: Capsule adds project boards that carry won deals into delivery. Tracks give you templated task lists for repeatable business processes. Workflow automations then handle recurring steps without manual setup.
5. Email Automation and Marketing
Народ: Email automation runs on collaborative mail merge. You write templates, personalize them per contact, and send in batches. Outreach is email-first, so other channels get little support.
Капсульная CRM-система: Email marketing runs through the Транспон integration, with Mailchimp available too. You can build marketing campaigns from CRM segments. Marketing automation stays basic next to dedicated platforms.
6. Отчетность и аналитика
Народ: Reporting is the thinnest part of the product. You get pipeline counts and simple activity views. Anyone needing advanced features like forecasting will feel the ceiling fast.
Капсульная CRM-система: The sales dashboard covers conversion rates, pipeline health, and revenue forecasting. You can generate reports on activity and sales performance. Generating those views is limited to paid tiers.
⚠️ Предупреждение: The free version of Capsule ships without reporting functionality. Budget for the Starter plan if you need numbers.
7. Интеграции
Народ: Folk connects to Gmail and Outlook to sync contacts and email history. It also plugs into social channels for social selling. The list of other tools is short next to older CRMs.
Капсульная CRM-система: Capsule supports 60+ native integrations, including Xero, QuickBooks, and Mailchimp. Google Workspace, once called G Suite, lets you integrate Gmail directly. Premium integrations and other integrations sit on higher plans, and Zapier covers the rest.
⚠️ Предупреждение: Capsule stops short of full integration with Google Workspace and Microsoft 365. The sync runs one way, so edits in Capsule do not push back. Neither tool includes a help desk module.
8. LinkedIn, Chrome Extension and Mobile
Народ: The chrome extension pulls people and companies from LinkedIn into your workspace. Search a profile, click once, and the contact lands in a group. For social-led prospecting, this is the best reason to pick Folk.
Капсульная CRM-система: Capsule ships iOS and Android apps for tasks and contacts away from the desk. There is no LinkedIn capture extension. G2 reviews call the mobile app useful but rough in places.
9. Простота использования и поддержка
Народ: Folk is one of the easiest CRMs to pick up. The minimalist interface means small teams start without an administrator. Support is email-based, and the self-serve model skips sales calls entirely.
Капсульная CRM-система: Capsule keeps a clean interface that other team members learn quickly. Teams at non profits and agencies report short onboarding. Support runs by email only, and some reviewers want live chat.
10. Ценообразование и стоимость
Давайте сравним платные тарифные планы.
| Уровень | Народ | Капсульная CRM |
|---|---|---|
| Бесплатно | ❌ Только 14-дневный пробный период | $0 |
| Вступительный платный план | Standard: $17.5/member/month | Starter: $18/user/month |
| Средний уровень | Premium: $35/member/month | Growth: $36/user/month |
| Высший уровень | Custom: $70/member/month | ❌ |
Народ: Every seat is a paid plan, so costs start on day one. The $17.5 Standard rate undercuts Capsule by 50 cents. That gap disappears once you compare what each tier includes.
Капсульная CRM-система: The free plan lets two users test everything before a purchase. Paid tiers can be billed annually for a discount. Watch the per-seat math if your team grows past five people.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| A zero-cost start | Капсульная CRM | Бесплатный тарифный план на 250 контактов. |
| Поиск потенциальных клиентов в LinkedIn | Народ | One-click chrome extension |
| Reports for your board | Капсульная CRM | Forecasting and conversion data |
| Fundraising or event follow-up | Народ | Groups fit temporary use cases |
| Post-sale delivery work | Капсульная CRM | Project boards linked to deals |
| Простая в настройке настройка для начинающих. | Народ | Feels like a spreadsheet |
💰 Ваш бюджет
Capsule wins for anyone testing a CRM with no budget at all. The free version does not include all the features, but it proves the workflow first.
🔌 Ваш технологический стек
Check what you already run before you choose. If your бухгалтерский учет sits in Xero or QuickBooks, Capsule connects natively.
📝 Ваш процесс продаж
Relationship-led selling favours Folk, since the whole app is built to build genuine connections. Structured account management with stages and handoffs favours Capsule.
🎓 Ваш уровень опыта
First-time CRM buyers usually land softer with Folk. For example, a founder moving off a spreadsheet can import and start the same afternoon.
🆓 Бесплатные пробные версии и демо-версии
Both offer a 14-day trial, and neither pushes you into a demo call. Load 50 real customers into each and see which one you actually open.
🛟 Варианты поддержки
Both crm providers handle support by email rather than live chat. If instant help matters to you, rivals like Freshsales do better.
Руководство по переключению
Already on one of these? Here is what changes if you move.
🔄 Switching from Folk to Capsule CRM?
✅ Что вы получите:
- A free tier and real reporting tools
- Project boards that follow won deals into delivery
- 60+ native integrations and Zapier coverage
❌ Что вы потеряете:
- Magic fields and AI contact enrichment
- The LinkedIn capture extension
- The lighter, spreadsheet-style feel
📋 Как переключиться:
- Export your Folk groups to CSV
- Create a Capsule account on the free plan
- Import the file, then rebuild your pipeline stages
🔄 Switching from Capsule CRM to Folk?
✅ Что вы получите:
- Faster contact capture from LinkedIn
- AI enrichment that fills missing company details
- A simpler view for partnerships and events
❌ Что вы потеряете:
- Sales analytics and forecasting
- Project boards and Tracks
- The free plan and the wider integration list
📋 Как переключиться:
- Export contacts and opportunities from Capsule
- Start a Folk trial and connect Gmail or Outlook
- Import the CSV, then split records into groups
Что не было рассмотрено в нашем обзоре
This comparison focused on small teams and solo operators. We did not test bulk data migration, API work, or how either crm system behaves past 50 seats. Enterprise contracts and custom pricing sat outside the scope. If you are shopping for a 100-person sales floor, your shortlist should include heavier options.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Капсульная CRM |
| 🚀 Contact Management | Капсульная CRM |
| 📈 Воронка продаж | Капсульная CRM |
| 🎯 Lead Sourcing | Народ |
| 📊 Составление отчетов | Капсульная CRM |
| 👶 Простота использования | Народ |
| 🔌 Интеграции | Капсульная CRM |
| 🏆 Общий победитель | Капсульная CRM |
🏆 WINNER: CAPSULE CRM
Capsule CRM wins 5 out of 7 categories.
Лучше всего подходит для: Small businesses, structured sales pipelines, post-sale project work
Folk and Capsule CRM solve different problems. Folk is an outreach book that happens to track deals. Capsule is a CRM that also runs delivery work.
Folk is excellent when relationships matter more than stages. Fundraisers, partnership leads, and event organisers get real value from its groups and reminders.
Use Capsule if you need reporting, project boards, and a free starting point. Those key features are why it takes the overall win. Neither one is the perfect CRM for every team, so match the tool to the job.
Больше сравнения фольклора
Here is how Folk stacks up against other CRM options:
Народ против Пайпдрайв
Народ одерживает победу в: faster contact capture from LinkedIn, AI field enrichment, and a gentler first week.
Pipedrive побеждает в следующих условиях: deal forecasting, activity goals per rep, and a much deeper marketplace.
Народ одерживает победу в: flat per-seat cost, no forced onboarding, and a workspace one person can run.
HubSpot побеждает по следующим показателям: a free tier, marketing automation depth, and reporting that scales past a small team.
Народный подход против понедельничной CRM
Народ одерживает победу в: contact enrichment, LinkedIn sourcing, and speed for outreach-first teams.
В понедельник CRM-системы добились успеха в следующих областях: board customization, workload views, and tying sales to wider project work.
Больше информации о Capsule CRM по сравнению с другими решениями.
Here is how Capsule CRM measures up against its closest rivals:
Capsule CRM выигрывает по следующим параметрам: predictable per-seat pricing, lighter setup, and project boards for delivery.
HubSpot побеждает по следующим показателям: campaign tooling, a larger app marketplace, and richer dashboards on upper tiers.
Capsule CRM выигрывает по следующим параметрам: a shorter learning curve, cleaner contact records, and less admin overhead.
Zoho CRM выигрывает по следующим параметрам: lower per-seat cost at scale, built-in telephony, and a wider product suite.
Capsule CRM против Freshsales
Capsule CRM выигрывает по следующим параметрам: simpler task tracking, Tracks templates, and fewer upsell prompts inside the app.
Freshsales побеждает по следующим показателям: built-in phone and chat, AI lead scoring, and a more generous free tier.
This video walks through more alternatives worth a look.
Часто задаваемые вопросы
Что такое Folk CRM?
Folk CRM is a lightweight customer relationship management app for founders and agencies. It centres on contact management, groups, and email outreach rather than heavy sales reporting.
Подходит ли Folk для работы с CRM-системой?
Yes, for relationship-led work. It suits partnerships, fundraising, and event follow-up. The tool falls short for larger sales teams needing forecasting or automatic call logging.
Для чего используется Capsule CRM?
Small businesses use it to track contacts, manage sales opportunities, and run post-sale project boards. It acts as one hub for customer history and tasks.
Сколько стоит Capsule CRM?
The free plan covers two users and 250 contacts. Starter costs $18 per user per month. Growth costs $36 per user per month.
Что это такое? лучшее программное обеспечение CRM?
There is no single best pick. Capsule fits structured sales work at small companies. Folk fits outreach-led teams. Test both trials before you decide.
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