⚡ Краткий вывод:
- Цены: Folk starts at $17.5/member/month. Salesforce starts at $25/user/month.
- Лучше всего подходит для: Folk suits solo operators and small teams doing contact management. Salesforce suits growing sales teams that need reporting and автоматизация.
- Ключевое отличие: Folk is built around organizing people. Salesforce is built around tracking revenue across Sales Cloud, Service Cloud, Marketing Cloud and Commerce Cloud.
- Наш выбор: Salesforce, based on its 4.5 rating and far wider feature set for teams that plan to scale.
The cheaper CRM here is not the weaker one.
Folk costs less per seat than Salesforce every month.
But price is the smallest gap between these two tools.
Folk CRM wants to help you build genuine connections with people.
Salesforce wants to run your whole revenue engine.
That single difference decides which one belongs in your бизнес.
Обзор
This Folk vs Salesforce comparison covers pricing, crm features, and ease of use.
Мы также подробно разбираем, для кого лучше всего подходит каждый инструмент.
Наш писатель spent hands-on time with Folk directly.
Notes on Salesforce come from its documentation and G2 reviews.
By the end, you will know which platform fits your team.
Что такое фольклор?
Folk is a lightweight CRM built for contact management.
It helps you organize contacts into groups you actually use.
The interface looks like a shared spreadsheet, not a database.
You can add contacts, set reminders, and send email from one screen.
Folk CRM was designed for multiple use cases beyond sales.
Fundraising, event follow-up, and partnerships all fit the same app.
Here is a short walkthrough of how the tool works day to day.
Народ
A simple CRM for people who hate CRMs. Organize contacts, track deals, and send информационно-просветительская работа without setup work.
Народные цены
Folk charges per member, not per seat tier. Here is what each plan costs.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стандарт | 17,5 долларов США/член/месяц | Solo users doing basic contact management |
| Премиум | 35 долларов США/член в месяц | Small teams running outreach and pipelines |
| Обычай | 70 долларов США/член в месяц | Agencies needing deeper functionality |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. Folk CRM offers a 14-day free trial so you can test it before you purchase.
Гарантия возврата денег: No published refund window. The trial is the safety net here.
📌 Примечание: Every plan is priced per member. A three-person team on Premium pays three times the listed rate.
⚠️ Pricing conflict flagged: Some third-party sources list Folk at $20 and $40 per member. Our canonical data shows $17.5 and $35. Check the pricing page before you buy.
Основные преимущества народной культуры
Вот что делает Folk достойным внимания:
- Incredibly easy setup: Folk is one of the easiest CRMs on the market to use. People who have never touched a CRM can start on day one.
- Магические поля: This custom field type uses AI to clean and enrich contact details. It saves manual data entry.
- Gmail and Outlook sync: Folk connects to Gmail or Outlook to pull in contacts and email history. Your входящие becomes the source.
- Chrome extension for LinkedIn: Add contacts straight from a LinkedIn profile. No copy-paste between tabs.
- Collaborative mail merge: Send personalized bulk email outreach as a team. Each message still reads like it came from one person.
- Kanban pipeline view: Drag deals across stages visually. It suits people who think in boards, not rows.
- Self-serve model: You can explore every feature without a sales rep calling you. Nothing is gated behind a demo.
Что заметила наша команда
Our writer signed up for Folk and spent several days moving real contacts into it. Here is what stood out from that hands-on time:
The same session was recorded so you can watch the workflow yourself.
Народные плюсы и минусы
✅ Плюсы
- One of the easiest CRMs on the market to use
- Magic Fields clean and enrich contact data automatically
- Расширение для Chrome добавляет контакты из LinkedIn одним щелчком мыши.
- Works for fundraising, events, and partnerships, not just sales
- Costs less per member than most crm competitors
❌ Минусы
- Lacks advanced reporting views for detailed analytics
- Отсутствует автоматическое отслеживание встреч или телефонных звонков.
- Outreach is email-first with limited channels beyond it
- Not suitable for larger sales teams or complex sales processes
Что такое Salesforce?
Salesforce is an AI-powered, cloud-based customer relationship management platform.
It runs as a SaaS product, so you access it from any browser.
Salesforce, Inc. is an American software company based in San Francisco, California.
Former Oracle executive Marc Benioff, its co founder, started the company in February 1999.
It went public in 2004 and joined the Dow Jones Industrial Average in 2020.
Salesforce became the world’s largest enterprise software firm in 2022.
IDC has consistently ranked it the number one CRM in the industry.
The platform splits into dedicated products for sales, service, marketing, and commerce.
Watch the review below for a tour of the main screens.
🏆 Победитель: Salesforce
The CRM that scales from малый бизнес to global enterprise. Sales Cloud, Service Cloud, and Einstein AI in one account.
Цены Salesforce
Salesforce uses a tiered pricing structure. Each tier is billed annually per user.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Основные сведения | 25 долларов США/пользователь/месяц | Small businesses starting with a CRM |
| Профессиональный | 75 долларов США/пользователь/месяц | Растущим отделам продаж требуется прогнозирование. |
| Предприятие | 150 долларов США/пользователь/месяц | Larger companies with complex processes |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. Salesforce offers a trial account with no credit card required.
Гарантия возврата денег: None published. Annual contracts are the norm, so read the terms first.
📌 Примечание: Some Salesforce products require a custom quote. Certain add ons and services sit outside the listed tiers entirely.
⚠️ Предупреждение: Costs escalate fast once you layer on customizations, extra users, and rollout services. Budget for training and onboarding, not just the seat cost.
Основные преимущества Salesforce
Here is what most businesses get out of the platform:
- A complete view of every customer: Activity history, key contacts, and past communications sit on one record. Your salesforce team stops guessing.
- Four dedicated clouds: Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud cover distinct jobs. You add what you need as the business grows.
- Point-and-click automation: You can automate business processes without code. Reported productivity gains from automation reach 30%.
- Einstein AI и Agentforce: Automates tasks and personalizes customer experiences. An AI agent can handle routine work while staff focus on deals.
- Облако данных: A data lakehouse that unifies real-time business data from scattered sources. It feeds reporting and forecasting.
- Торговая площадка AppExchange: Launched in 2006 and now home to over 5000 apps. You can integrate QuickBooks, Zendesk, and MailChimp quickly.
- Глубокие возможности персонализации: Add custom fields, tabs, email templates, and enhanced reports. Salesforce is more customizable than any competitor in the category.
Что заметила наша команда
Note: We have not had extended hands-on time inside a live Salesforce account yet. The points above come from published documentation, G2 reviews, and the company’s own product pages. Salesforce customer success stories describe teams working more cohesively after rollout, with reported CSAT improvements near 33%.
Преимущества и недостатки Salesforce
✅ Плюсы
- Handles the most complex relationship management processes as businesses grow
- AppExchange has grown to include over 5000 apps since 2006
- Point-and-click automation without writing code
- Tableau integration supports data-driven decision making
- 24/7 customer support on higher tiers
❌ Минусы
- Often considered overkill for very small and less mature businesses
- Pricing escalates quickly with extra features and customizations
- Pricing structure is complex and may require a quote
- Steeper learning curve than lightweight contact tools
Сравнение характеристик
Both tools store contacts and track deals. That is where the overlap ends. We compared ten areas that decide which platform earns a spot in your stack.
| Особенность | Народ | Salesforce |
|---|---|---|
| Начальная цена | 17,5 долларов США/член/месяц | 25 долларов США/пользователь/месяц |
| Бесплатная пробная версия | ✅ 14 дней | ✅ |
| Управление контактами | ✅ | ✅ |
| Расширение Chrome | ✅ | ✅ |
| Расширенные возможности отчетности | ❌ | ✅ |
| Call & Встреча Auto-Tracking | ❌ | ✅ |
| Built-In AI Agent | ❌ | ✅ |
| Магазин приложений | ❌ | ✅ 5000+ |
| Лучше всего подходит для | Индивидуальные пользователи и небольшие команды | Growing and large sales teams |
1. Управление контактами
Народ: Folk lets you organize contacts into groups instead of one giant list. That keeps outreach manageable when your data grows. Companies and people link together without heavy setup.
Salesforce: Salesforce CRM gives you a complete view of each account, including activity history and past communications. Records connect across teams so two reps never work the same person twice.
2. Sales Pipeline and Winning Deals
Народ: The sales pipeline uses a visual Kanban board. You drag deals between stages the way you would move sticky notes. It is enough to close winning deals in a short cycle.
Salesforce: Sales Cloud adds stage rules, approvals, and collaborative forecasting on top of the board. You can automate business processes through a point-and-click interface. Complex sales cycles stay controlled.
3. Lead Tracking
Народ: Lead tracking is manual by design. You log what matters and skip the rest. Folk does not include automatic tracking of meetings or phone calls, so interactions need manual entry.
Salesforce: Activity capture logs calls, emails, and meetings against the right record automatically. Analytics then show where leads stall. That gap is the clearest split between the two.
⚠️ Предупреждение: If your team needs a record of every call without typing it in, Folk will frustrate you within a month.
4. Email Automation and Templates
Народ: Email automation runs through collaborative mail merge. You can create personalized bulk sequences that still sound human. Folk connects to Gmail or Outlook to sync contacts and email history.
Salesforce: Email templates live inside the platform and pull record data into each send. Marketing Cloud extends this into full campaign management. MailChimp on AppExchange lets you build campaigns directly from Salesforce.
5. Client Management and Customer Service
Народ: Client management is about real relationships, not tickets. You set reminders to follow up and keep notes on each person. An agency juggling twenty clients can run the whole book here.
Salesforce: Service Cloud provides case management and support tooling for post-sale work. Queues, escalations, and SLAs are built in. Folk has no equivalent for structured customer service.
6. Функции ИИ
Народ: Magic Fields are the headline AI feature. This custom field type fills in missing contact details for you. Folk is particularly good at cleaning and enriching contact data before outreach.
Salesforce: Einstein AI, now branded Agentforce, automates tasks and personalizes customer experiences. In 2025 the company shifted to an AI-first strategy built on agentic automation. The scope is far wider than field enrichment.
7. Social Selling and Browser Tools
Народ: The Chrome extension pulls profiles straight off LinkedIn. You can add contacts mid-search without leaving the tab. Social selling feels native rather than bolted on.
The extension itself is worth a closer look, since it is the piece most users adopt first.
Salesforce: Social and advertising work happens inside Marketing Cloud and connected apps. It is more powerful and more setup. Small teams rarely reach that depth in year one.
8. Partnerships and Multiple Use Cases
Народ: Folk CRM handles multiple use cases beyond sales. Fundraising, events, and partnerships all work in the same workspace. For example, a founder can run investor outreach and hiring from two groups.
Salesforce: Agentforce and the разработка приложений layer let you build custom objects for any process. MuleSoft Anypoint connects data from almost any system, with templates for SAP and Oracle. Flexibility is high, but so is the setup effort.
9. Отчетность и аналитика
Народ: Reporting stays basic. You see pipeline stages and counts, not cohort analysis. Folk lacks advanced reporting views, which limits it for anyone generating board-level numbers.
Salesforce: Visual analytics and enhanced reports come standard, and Tableau integration pushes it further. Forecasting accuracy improves when business data flows in through Data Cloud. This is the single biggest advantage over lighter tools.
10. Ценообразование и стоимость
Here are both pricing ladders side by side.
| Уровень | Народ | Salesforce |
|---|---|---|
| Вход | Standard — $17.5/member/month | Essentials — $25/user/month |
| Середина | Premium — $35/member/month | Professional — $75/user/month |
| Вершина | Custom — $70/member/month | Enterprise — $150/user/month |
Народ: Every tier undercuts the matching Salesforce plan. The top Custom tier costs less than the Salesforce mid tier. For price-sensitive users with basic CRM needs, that gap matters.
Salesforce: Pricing is high compared with other tools in the category, and costs climb with add ons. What you buy is reporting, service, marketing, and AI in one account. Whether that is worth the premium depends entirely on team size.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Самая низкая ежемесячная стоимость | Народ | $7.5 cheaper at entry tier |
| Расширенные возможности отчетности | Salesforce | Folk has no deep analytics |
| Fundraising or event outreach | Народ | Built for temporary use cases |
| Customer service workflows | Salesforce | Service Cloud handles cases |
| Zero-setup start | Народ | No setup project needed |
| Room to scale to 100 users | Salesforce | Built for headcount growth |
💰 Ваш бюджет
Folk wins on sticker price at every tier. Salesforce pricing also carries rollout and training costs that never appear on the pricing page.
🔌 Ваш технологический стек
Folk integrates with Gmail, Outlook, and LinkedIn through its Chrome extension. Salesforce can integrate with almost any system through AppExchange and MuleSoft, including QuickBooks and Zendesk.
📝 Ваш процесс продаж
Short, relationship-led cycles suit Folk. Multi-stage deals with approvals and territory rules need the Salesforce platform.
🎓 Ваш уровень опыта
Folk works for people who have never used a CRM before. Salesforce rewards teams with an admin or a partner guiding rollout.
🆓 Бесплатные пробные версии и демо-версии
Folk offers a 14-day free trial and a self-serve model with no sales pressure. Salesforce offers a trial account, though bigger deals usually route through a rep.
🛟 Варианты поддержки
Salesforce provides 24/7 customer support on higher tiers plus a large training and certification network. Folk keeps support lean, which matches its smaller scope.
Руководство по переключению
Already on one of these? Here is what changes if you move.
🔄 Switching from Folk to Salesforce?
✅ Что вы получите:
- Automatic logging of meetings and phone calls
- Enhanced reports, forecasting, and visual analytics
- Service Cloud, Marketing Cloud, and Commerce Cloud on one account
❌ Что вы потеряете:
- The spreadsheet-simple interface
- Magic Fields for quick contact enrichment
- A per-member price under $20
📋 Как переключиться:
- Export your Folk groups and contacts to CSV
- Create a Salesforce account and map fields to standard objects
- Import, then rebuild pipeline stages before inviting employees
🔄 Switching from Salesforce to Folk?
✅ Что вы получите:
- A far lower monthly cost per member
- Setup measured in hours instead of weeks
- A tool non-sales teams will actually open
❌ Что вы потеряете:
- AppExchange access to over 5000 apps
- Einstein AI and agentic automation
- Case management and structured customer service
📋 Как переключиться:
- Export accounts, contacts, and open opportunities from Salesforce
- Start a Folk trial and connect Gmail or Outlook
- Import contacts, then rebuild groups around your live use cases
Что не было рассмотрено в нашем обзоре
This comparison focused on contact management and everyday sales work. We did not test large-scale Salesforce rollouts, custom API builds, or multi-region infrastructure. Enterprise quotes and partner-led rollouts sit outside our scope. If you manage 100 or more users, your priorities will differ from what we describe here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Народ |
| 🚀 Основные функции CRM | Salesforce |
| 🤖 Искусственный интеллект и автоматизация | Salesforce |
| 📊 Отчетность и аналитика | Salesforce |
| 👶 Простота использования | Народ |
| 🔌 Интеграции | Salesforce |
| 🛟 Support and Training | Salesforce |
| 🏆 Общий победитель | Salesforce |
🏆 ПОБЕДИТЕЛЬ: SALESFORCE
Salesforce wins 5 of 7 categories.
Лучше всего подходит для: growing sales teams, service-heavy businesses, companies that need reporting they can defend
These two products are not really competing for the same buyer. Folk is a contact tool that happens to track deals. Salesforce is a revenue platform that happens to store contacts.
Folk is excellent for individuals and small teams who want to build genuine connections without a setup project. If you are price sensitive, or your CRM needs are basic, it is the smarter purchase.
If you need reporting, service workflows, and room to grow, Salesforce is the better choice. That is why it takes the overall win here.
Больше сравнения фольклора
Here is how Folk holds up against other tools in the same space:
Народ одерживает победу в: faster first-week setup, lower per-member cost, a cleaner interface for non-sales teams
HubSpot побеждает по следующим показателям: a genuinely usable free tier, marketing automation depth, native meeting and call logging
Народ против Пайпдрайв
Народ одерживает победу в: handling fundraising and partnerships alongside sales, Magic Fields enrichment, LinkedIn capture
Pipedrive побеждает в следующих условиях: activity reminders tied to deals, sales-specific reporting, a deeper automation строитель
Народный подход против понедельничной CRM
Народ одерживает победу в: contact-first design, email history sync from Gmail, less configuration before day one
В понедельник CRM-системы добились успеха в следующих областях: board customization, cross-department project links, dashboard widgets for managers
Народ против Капсульная CRM
Народ одерживает победу в: collaborative mail merge, browser-based contact capture, a more modern workspace feel
Capsule CRM выигрывает по следующим параметрам: task management structure, case tracking for support, longer track record with small firms
Больше сравнений Salesforce
Salesforce faces a different set of rivals. This video walks through the main ones.
Salesforce побеждает по следующим параметрам: depth of customization, AppExchange scale, handling complex enterprise processes
HubSpot побеждает по следующим показателям: onboarding speed for smaller businesses, transparent starting costs, all-in-one marketing tooling
Salesforce побеждает по следующим параметрам: Einstein AI maturity, Data Cloud unification, partner network and training depth
Zoho CRM выигрывает по следующим параметрам: total cost across a suite, bundled apps at one price, simpler admin for lean teams
Salesforce побеждает по следующим параметрам: service and marketing coverage beyond sales, forecasting accuracy, scale past 50 users
Pipedrive побеждает в следующих условиях: time to first closed deal, lower seat cost, a pipeline view reps grasp immediately
Salesforce побеждает по следующим параметрам: reporting flexibility, third-party app choice, industry-specific configurations
Freshsales побеждает по следующим показателям: built-in phone and chat, lighter admin burden, friendlier pricing for growing teams
Часто задаваемые вопросы
Что такое Folk CRM?
Folk is a lightweight customer relationship management app for organizing contacts, running email outreach, and tracking deals. It suits individuals and small teams who want simplicity over configuration.
Подходит ли Folk для работы с CRM-системой?
Yes, for contact-led work. It is one of the easiest CRMs to learn. It falls short for larger sales teams needing advanced reporting or automatic call tracking.
Чем именно занимается Salesforce?
It runs customer relationship management in the cloud across sales, service, marketing, and commerce. Teams track every customer interaction, automate processes, and forecast revenue from one shared record.
Стоит ли использовать Salesforce?
For growing and mid-sized teams, usually yes. The reporting, automation, and app marketplace justify the cost. Very small businesses often find it more than they need.
Сколько стоит Salesforce?
Essentials is $25 per user monthly, Professional is $75, and Enterprise is $150. Customizations, add ons, and setup work raise the real total well beyond the seat price.
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