⚡ Краткий вывод:
- Цены: Folk starts at $17.5/member/month. GoHighLevel starts at $97/month.
- Лучше всего подходит для: Folk suits small teams doing contact management. GoHighLevel suits a marketing agency running client work.
- Ключевое отличие: Folk is a focused CRM. GoHighLevel bundles CRM, funnels, and email marketing into one platform.
- Наш выбор: GoHighLevel for most users, because it replaces several tools you already pay for.
These two tools are not really fighting over the same buyer.
Folk CRM is built to organize contacts and build genuine connections.
GoHighLevel is built to run a marketing agency end to end.
One is a clean address book with a sales pipeline attached.
The other is an all in one marketing system with a steep learning curve.
Here is how to pick the right software for your бизнес.
Обзор
This Folk vs GoHighLevel comparison covers pricing, crm features, and ease of use.
We also break down which tool fits which team.
В качестве источников информации мы используем опубликованные технические характеристики, документацию и отзывы пользователей.
Наши авторы также провели некоторое время, непосредственно работая с каждым приложением.
Эти замечания приведены в разделах «Что заметила наша команда» ниже.
Что такое GoHighLevel?
GoHighLevel is an all in one client management platform for agencies.
It merges marketing, sales, and service tools into one platform.
You get a CRM, a конструктор сайтов, and a funnel builder.
You also get email marketing, SMS, and appointment scheduling.
The drag and drop editor builds landing pages and forms without code.
Most buyers are digital marketing agencies, entrepreneurs, and малый бизнес владельцы.
Digital marketers running their own бизнес use it as a single hub.
Watch the walkthrough below before you read the pricing breakdown.
🏆 Победитель: GoHighLevel
One sales platform for CRM, funnels, and email автоматизация. Built for agencies juggling multiple clients. Start with the 14 day free trial.
Цены GoHighLevel
Here is what GoHighLevel pricing looks like today.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стартер | 97 долларов в месяц | Индивидуальные маркетологи и малый бизнес владельцы |
| Без ограничений | 297 долларов в месяц | Агентства, работающие с множеством клиентов. |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. A 14 day free trial is offered on the agency plan.
Гарантия возврата денег: No refund window is advertised. The trial is your test period.
📌 Примечание: The Unlimited plan removes account caps. You get all the features from Starter plus unlimited accounts and unlimited contacts, which is why agencies pick it.
⚠️ Предупреждение: Email and SMS sending is billed by usage on top of your plan. Public reports also mention a $497/month Agency Pro tier with reseller features. Our CSV records two plans, so treat the third tier as unconfirmed and check the pricing page before you purchase.
Основные преимущества GoHighLevel
Here is what makes the HighLevel platform worth a look:
- Replaces multiple tools: It can stand in for HubSpot, ClickFunnels, and Mailchimp. You stop paying for other marketing tools spread across multiple platforms.
- Funnel building without code: The drag and drop editor creates sales funnels, landing pages, and forms. A/B testing supports conversion rate optimization.
- Автоматизация маркетинга: Workflows and triggers handle lead follow up. You can nurture leads by email and SMS on autopilot.
- White label platform: The reseller tier lets you rebrand the app under your own brand. Agencies use this to sell websites and retainers.
- Управление репутацией: Built-in tools collect and manage online reviews. That saves buying a separate review app.
- Сайты для участников: You can host online courses and digital products inside the same membership platform.
- AI Employee Suite: Голос AI answers phone calls and conversation AI handles chat replies around the clock.
Что заметила наша команда
Наш писатель set up an agency account and built a sales funnel with it. Here is what stood out from that hands-on time:
Преимущества и недостатки GoHighLevel
✅ Плюсы
- Replaces subscriptions like HubSpot, ClickFunnels, and Mailchimp
- Unlimited accounts and unlimited contacts on the $297/month plan
- Платформа White Label позволяет агентствам перепродавать свои услуги под собственным брендом.
- Workflows, triggers, and automated booking cover lead follow up
- Onboarding call, live training, and a certification program for new users
❌ Минусы
- Steep learning curve because so many features sit in one app
- Email and SMS usage is billed on top of the subscription
- Some users report weaker email deliverability after switching
- Not a fit for e-commerce businesses needing deep product management
Что такое фольклор?
Folk is a customer relationship management app for people, not pipelines alone.
The interface looks like a friendly collaborative spreadsheet.
You add contacts, group them, and set reminders to follow up.
A Chrome extension pulls people straight from LinkedIn into your workspace.
Magic Fields use AI to fill in missing contact details.
Folk CRM covers multiple use cases beyond sales.
Teams run fundraising, events, hiring, and partnerships from the same board.
For example, a founder can track investors and clients in one view.
Watch the short tour below to see the layout in action.
Народ
A light CRM for people who hate heavy CRMs. Organize contacts, track deals, and build real relationships. Free for 14 days.
Народные цены
Folk charges per member, so the cost scales with your team.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стандарт | 17,5 долларов США/член/месяц | Основатели-одиночки и фрилансеры |
| Премиум | 35 долларов США/член в месяц | Small teams needing advanced features |
| Обычай | 70 долларов США/член в месяц | Большие команды с индивидуальными потребностями |
Pricing verified August 2026.
Бесплатная пробная версия: Yes. Folk offers a 14 day free trial with no sales call required.
Гарантия возврата денег: None advertised. The self-serve trial covers your testing.
📌 Примечание: Every plan is billed per member. A four-person team on Standard costs $70 each month.
⚠️ Предупреждение: Some public sources quote $20 and $40 per user each month for Folk. Our CSV records $17.5, $35, and $70 per member. Check the live pricing page before you purchase, since seat pricing changes often.
Основные преимущества народной культуры
Here is where Folk earns its keep:
- Incredibly easy to learn: Folk is one of the easiest CRMs to pick up. First-time CRM users get moving in an afternoon.
- Clean contact management: Group people into lists so информационно-просветительская работа never drowns in data. Duplicate records for the same person are easy to merge.
- Магические поля: This custom field type uses AI to clean and enrich contact data before outreach.
- Gmail and Outlook sync: Connect your inbox to import contacts and email history automatically.
- Collaborative mail merge: Send personalized bulk email from shared templates without a separate sending tool.
- Kanban sales pipeline: A visual board tracks deals so you can close winning deals faster.
- Self-serve model: You can explore every feature without pressure from a sales rep.
Что заметила наша команда
Our writer imported a real contact list into Folk and ran a small outreach campaign. Here is what stood out:
The screenshot below shows how those grouped contacts look inside the workspace.
Народные плюсы и минусы
✅ Плюсы
- One of the easiest CRMs on the market to learn
- Chrome extension adds people from LinkedIn in one click
- Magic Fields clean and enrich contact data automatically
- Works for fundraising, events, hiring, and partnerships
- Cheapest entry price of the two at $17.5/member/month
❌ Минусы
- No advanced reporting views for larger sales teams
- Отсутствует автоматическое отслеживание встреч или телефонных звонков.
- Outreach is email only, with limited support for other channels
- Some users report trouble importing emails and contact data
Сравнение характеристик
Here is where the two products split apart. We compared ten areas that matter to buyers, from contact management to funnel building.
| Особенность | GoHighLevel | Народ |
|---|---|---|
| Начальная цена | 97 долларов в месяц | 17,5 долларов США/член/месяц |
| Бесплатная пробная версия | ✅ 14 дней | ✅ 14 дней |
| CRM и управление контактами | ✅ | ✅ |
| Funnel Builder & Website Builder | ✅ | ❌ |
| Автоматизация электронной почты | ✅ | ✅ Базовый |
| SMS & Voice AI | ✅ | ❌ |
| Расширение LinkedIn для Chrome | ❌ | ✅ |
| Membership Sites & Online Courses | ✅ | ❌ |
| White Label Platform | ✅ | ❌ |
| Расширенные возможности отчетности | ✅ | ❌ |
| Лучше всего подходит для | Маркетинговые агентства | Small relationship-led teams |
1. Управление контактами
GoHighLevel: The GoHighLevel CRM stores contacts, companies, and deals in one platform. Records connect to campaigns, funnels, and booking pages automatically. It handles unlimited contacts on the Unlimited plan.
Народ: Folk treats contact management as the main event. You organize contacts into groups, add notes, and merge two records for the same person in seconds. Company profiles keep details tidy without a rigid schema.
2. Sales Pipeline and Deals
GoHighLevel: Opportunities move through stages tied to your sales process. You can collect payments inside the same pipeline. Reporting shows revenue by stage and by source.
Народ: A Kanban board shows every deal as a card you drag forward. It feels like a spreadsheet that finally makes sense. The goal is to close winning deals without heavy admin.
3. Lead Capture and Tracking
GoHighLevel: Forms, surveys, and chat widgets capture leads across landing pages. Lead tracking ties each contact back to the campaign that created it. This is the core of its lead generation setup.
Народ: Folk expects leads to arrive from your inbox or LinkedIn rather than from ad campaigns. You can track leads through groups and pipeline stages. There is no built-in form builder for generating new demand.
⚠️ Предупреждение: If lead generation is your bottleneck, Folk will not fix it. It manages relationships you already have.
4. Email Automation and Outreach
GoHighLevel: Marketing automation runs email marketing and SMS from automated workflows. Triggers handle lead follow up, so nurturing leads continues while you sleep. You can pause an active campaign at any stage.
Народ: Email automation here means personalized mail merge from shared templates. It syncs with Gmail and Outlook so replies land in one thread. Outreach functionality is email only, with no SMS or calling.
5. LinkedIn, Chrome Extension and Social Selling
GoHighLevel: Social posting and inbox tools cover Facebook, Instagram, and Google. There is no first-party LinkedIn скрепер for one-click prospecting.
Народ: The Chrome extension is the standout feature. You search LinkedIn, click once, and add contacts with their details attached. Social selling stays inside the browser tab you already use.
6. Scheduling and Reminders
GoHighLevel: Fully automated booking lets leads grab a slot on your calendar. Confirmation and no-show reminders fire by email and SMS. Voice AI can answer phone calls when nobody is free.
Народ: You set reminders manually against each contact. Folk does not log meetings or phone calls on its own, so interactions need manual entry.
7. Client Management and Partnerships
GoHighLevel: Client management runs through sub-accounts. Each client gets a separate workspace, so an agency can serve multiple clients without mixing data.
Народ: Folk handles client work, investor lists, and partnerships from one workspace. This flexibility is why it fits multiple use cases like fundraising and event follow-up.
8. Funnels, Membership Sites and Courses
GoHighLevel: The funnel builder creates a sales funnel, landing pages, and checkout in one flow. Membership sites host online courses and digital products. Few funnel builders bundle a CRM this closely.
Народ: Folk builds none of this. You would pair it with other tools for pages and courses.
9. White Label and Agency Tools
GoHighLevel: The reseller tier rebrands the whole app under your own brand. Agencies sell websites, retainers, and software seats to make more money from existing clients. Niche specific templates speed up new client setup.
Народ: There is no white label option. Folk is a tool your team uses, not a product you resell.
10. Ценообразование и стоимость
Давайте сравним эти планы.
| Уровень плана | GoHighLevel | Народ |
|---|---|---|
| Вход | Начальный тариф — 97 долларов в месяц | Standard — $17.5/member/month |
| Середина | Безлимитный — 297 долларов в месяц | Premium — $35/member/month |
| Вершина | ❌ Не указано | Custom — $70/member/month |
| модель выставления счетов | Flat per account | Per member |
GoHighLevel: The flat rate is the real story. One $97 payment covers your whole team, so a growing agency never pays per seat. Email and SMS usage is billed separately, which surprises some buyers.
Народ: Folk is cheaper for one or two people and pricier for ten. Six members on Premium costs $210 each month. The bill is predictable because there are no usage add-ons.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Самая низкая цена входа | Народ | Starts at $17.5/member/month |
| Воронки продаж и целевые страницы | GoHighLevel | Встроенный конструктор воронок продаж |
| Простое управление контактами | Народ | Невероятно легко освоить |
| Serving multiple clients | GoHighLevel | Sub-accounts and white label |
| Поиск потенциальных клиентов в LinkedIn | Народ | Расширение Chrome в один клик |
| Replacing your tech stack | GoHighLevel | Swaps out multiple tools |
💰 Ваш бюджет
Folk wins on entry price for a solo operator. GoHighLevel wins once your team passes six people, because the flat fee stops growing.
🔌 Ваш технологический стек
Folk expects to integrate with other platforms you already run. GoHighLevel wants to replace most of them.
📝 Ваш процесс продаж
Relationship-led selling suits Folk, where notes and reminders build real relationships. Volume-driven marketing campaigns suit GoHighLevel.
🎓 Ваш уровень опыта
Folk suits anyone who has never touched a CRM. GoHighLevel has a steep learning curve, so budget a week before you judge it.
🆓 Бесплатные пробные версии и демо-версии
Both offer a 14 day free trial. Run one real project through each app before you commit money.
🛟 Варианты поддержки
The GoHighLevel support team gets good marks, plus live training and a certification program. Folk leans on self-serve docs instead.
Руководство по переключению
Already using one of these? Here is what changes when you move.
🔄 Switching from GoHighLevel to Folk?
✅ Что вы получите:
- A far shorter learning curve for new team members
- The LinkedIn Chrome extension for fast prospecting
- Magic Fields that clean messy contact data
❌ Что вы потеряете:
- Funnel building, website builder, and checkout pages
- SMS, voice AI, and reputation management
- White label reselling and client sub-accounts
📋 Как переключиться:
- Export contacts and opportunities from GoHighLevel as CSV
- Start the Folk trial and connect Gmail or Outlook
- Import the file, then rebuild your pipeline stages as groups
🔄 Switching from Folk to GoHighLevel?
✅ Что вы получите:
- Sales funnels, landing pages, and payment collection
- Automated workflows across email, SMS, and booking
- Membership sites for online courses and digital products
❌ Что вы потеряете:
- The simple, spreadsheet-style interface your team likes
- One-click LinkedIn contact capture
- A predictable bill with no usage charges
📋 Как переключиться:
- Export your Folk groups and contacts to CSV
- Open the 14 day free trial and book the onboarding call
- Import contacts, then map each group to a pipeline stage
Что не было рассмотрено в нашем обзоре
This comparison focused on small teams and marketing agencies. We did not measure email deliverability rates, test the API, or price out large seat counts. Enterprise contracts and custom onboarding were also outside our scope. If you run an e-commerce catalogue, neither app is built for deep product management.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Стоимость участия | Народ |
| 🚀 Основные функции | GoHighLevel |
| 👶 Простота использования | Народ |
| ⚡ Автоматизация маркетинга | GoHighLevel |
| 🎯 Управление контактами | Народ |
| 🔌 All in One Value | GoHighLevel |
| 🏢 Инструменты агентства | GoHighLevel |
| 🏆 Общий победитель | GoHighLevel |
🏆 ПОБЕДИТЕЛЬ: GOHIGHLEVEL
GoHighLevel побеждает в 4 из 7 категорий.
Лучше всего подходит для: Marketing agencies, funnel building, client management at scale
These are two different products wearing the same CRM label. GoHighLevel is a sales platform that happens to include a CRM. Folk is a CRM that refuses to become anything else.
Folk is the better app if you value calm software. It is excellent at contact management, and the Chrome extension saves real minutes every day. Price-sensitive users with basic CRM needs should stop here.
GoHighLevel takes the overall win because it replaces more line items on your invoice. One platform covers CRM, funnels, booking, and email marketing, so customer relationships and marketing efforts share one database. That value only appears once you push through the learning curve.
Больше сравнений GoHighLevel
Here is how the leading Альтернативы GoHighLevel stack up:
GoHighLevel побеждает в следующих матчах: Flat pricing with no per-seat fee, white label reselling, built-in SMS and voice AI
HubSpot побеждает по следующим показателям: Cleaner reporting dashboards, a genuinely usable free tier, a far larger app marketplace
GoHighLevel против ClickFunnels
GoHighLevel побеждает в следующих матчах: A real CRM behind the pages, appointment booking, client sub-accounts
ClickFunnels побеждает по следующим параметрам: Faster page editing, a bigger library of proven funnel templates, gentler onboarding
GoHighLevel vs Кеап
GoHighLevel побеждает в следующих матчах: Agency sub-accounts, membership hosting, lower cost per client served
Кип побеждает по следующим пунктам: Tighter quoting and invoicing, hands-on setup help, steadier email sending reputation
GoHighLevel vs ActiveCampaign
GoHighLevel побеждает в следующих матчах: Page and funnel building included, calendars and payments in the box, reseller rights
ActiveCampaign побеждает по следующим показателям: Deeper segmentation logic, stronger размещение во входящих, a calmer automation editor
Больше сравнения фольклора
Here is how Folk measures up against other CRM options:
Народ против Пайпдрайв
Народ одерживает победу в: Faster setup, LinkedIn capture, flexible use beyond sales work
Pipedrive побеждает в следующих условиях: Forecasting reports, call logging, a deeper automation builder
Народ одерживает победу в: Lower cost at small headcount, simpler navigation, quicker inbox syncing
HubSpot побеждает по следующим показателям: Marketing attribution, service desk tools, scale past fifty seats
Народный подход против понедельничной CRM
Народ одерживает победу в: Purpose-built contact records, email history sync, less setup work upfront
В понедельник CRM-системы добились успеха в следующих областях: Custom dashboards, project boards alongside deals, team workload views
Народ против Капсула CRM
Народ одерживает победу в: AI-enriched fields, modern interface, browser-based prospecting
Capsule CRM выигрывает по следующим параметрам: Cheaper starter tier, task management depth, longer track record with small firms
Часто задаваемые вопросы
Что такое Folk CRM?
Folk is a lightweight customer relationship management app. It helps you organize contacts, set reminders, and build genuine connections across sales, hiring, fundraising, and partnerships.
Для чего используется GoHighLevel?
Agencies use it to run marketing campaigns end to end. The platform combines a CRM, sales funnels, email marketing, booking, and reputation management in one place.
Сколько стоит GoHighLevel?
The Starter plan costs $97 each month and the Unlimited plan costs $297. Email and SMS sending is charged separately based on how much you use.
Подходит ли Folk для работы с CRM-системой?
Yes, for individuals and small teams with basic needs. It is weaker for large sales teams because it lacks advanced reporting and automatic logging of meetings.
Сложно ли освоить GoHighLevel?
It has a steep learning curve. Packing so many features into one app makes the interface feel crowded, so plan on live training before launching client work.
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