⚡ Краткий вывод:
- Цены: Свежие продажи CRM starts at $9/user/month. Instantly starts at $30/month.
- Лучше всего подходит для: Freshsales CRM for contact management and sales pipeline work. Instantly for cold информационно-просветительская работа кампании.
- Ключевое отличие: Freshsales CRM is customer relationship management software. Instantly is a холодное электронное письмо engine with a CRM feature bolted on.
- Наш выбор: Instantly, rated 4.3 versus 4.0, because most teams comparing these two want pipeline from cold email.
These two tools are not really competitors.
They just get compared because both promise more deals.
Freshsales CRM stores your customer data and tracks deals.
Instantly sends cold email from unlimited email accounts.
Picking the wrong one costs you months of rebuilt workflows.
Обзор
This Freshsales CRM vs Instantly comparison covers pricing, key features, and ease of use.
Наш писатель spent hands-on time inside Instantly directly.
Notes on Freshsales CRM come from documentation, G2, and Capterra.
By the end you will know which tool fits your sales process.
Что такое Freshsales CRM?
Freshsales CRM — это платформа для управления взаимоотношениями с клиентами на основе искусственного интеллекта.
Он был запущен в 2016 году как второй крупный продукт компании Freshworks.
The tool centralizes customer information across sales, marketing, and support.
Freddy AI scores leads, predicts deal risk, and suggests the next best action.
It is built for small and medium sized businesses, not huge sales teams.
Freshworks says more than 67,000 customers use its products worldwide.
Freshsales CRM
A full CRM system for teams that need contact management and deals in one place. The free plan covers up to three users.
Цены на CRM-систему Freshsales
Pricing is per user, per month. Here is the current structure.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Рост | 9 долларов США/пользователь/месяц | Малый бизнес teams starting with CRM software |
| Про | 39 долларов США/пользователь/месяц | Growing sales teams that need автоматизация |
| Предприятие | 59 долларов США/пользователь/месяц | Custom modules, audit logs, and безопасность элементы управления |
Pricing verified September 2026.
Бесплатная пробная версия: 21 days on every tier, with no credit card required to create a new account.
Гарантия возврата денег: Freshworks bills monthly or annually and does not publish a blanket refund window. Cancel before your renewal date.
📌 Примечание: There is also a free plan for up to 3 users with most core features included. Freshsales pricing has dropped over the years and now sits two to three times lower than it once did, which is why it reads as excellent value for smaller teams.
⚠️ Pricing conflict: Some sources list the entry plan at $11/user/month and Enterprise at $71/user/month. Our tables use the verified figures above ($9, $39, $59). Check the Freshworks pricing page before you buy, since regional billing and add ons change the total.
Основные преимущества CRM-системы Freshsales
Here is what makes this CRM worth a look:
- Комплексный обзор потребностей клиента: Every touchpoint sits on one timeline. You see calls, emails, and website activity against each record.
- Фредди ИИ: It scores leads on behavior and profile. That lifts conversion rates by pushing reps toward the deals worth working.
- Визуализация воронки продаж: Kanban boards track deal progress. Bottlenecks show up before the quarter ends.
- Built-in phone, email, chat, and SMS: All of it lands in a unified inbox. No separate dialer subscription needed.
- Многоканальный охват: WhatsApp Бизнес, Facebook Messenger, and LINE connect directly to contacts.
- Интеграция с Freshworks: It ties tightly to Freshdesk and Freshmarketer. If you already run other Freshworks products, setup is quick.
- Мобильное приложение: iOS и Android builds support offline access and call logging for reps in the field.
Что заметила наша команда
Note: we have not had extended hands-on time inside Freshsales CRM yet. Everything above comes from published documentation and verified review platforms. G2 and Capterra reviewers give it an average of 4.5 out of 5, and the most common praise is that the interface is easy to learn.
Преимущества и недостатки CRM-системы Freshsales
✅ Плюсы
- Бесплатный тарифный план для 3 пользователей, включающий большинство функций.
- Intuitive interface that new reps learn quickly
- 24/5 support by phone, chat, and email on every plan
- Around 385 integrations and apps in the marketplace
❌ Минусы
- Navigation feels cluttered and pages can load slowly
- Fewer native connectors than HubSpot or Salesforce
- Some advanced features sit behind the two top tiers
Что такое «мгновенно»?
Instantly is a cold email platform built for B2B outreach at scale.
You connect multiple email accounts and send thousands of messages safely.
The lead finder feature ships with a vast database of contacts.
Replies land in a single place called Unibox, a unified inbox for every sender.
Instantly CRM is the newer part of the platform and manages leads and deals.
It suits outbound sales teams and marketers more than account managers.
Here is a walkthrough of how the platform works day to day.
🏆 Победитель: Мгновенно
Built for cold emailing at volume. Unlimited email warmups, inbox rotation, and a built-in lead finder in one tool.
Мгновенное ценообразование
Instantly charges per workspace, not per seat. Here is the breakdown.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Рост | 30 долларов в месяц | Solo founders testing cold outreach campaigns |
| Гиперрост | 77,60 долларов в месяц | Teams running daily campaigns and follow ups |
| Световая скорость | 286,30 долларов в месяц | Agencies sending at very high volume |
| Предприятие | Обычай | Large teams needing custom limits and access |
Pricing verified September 2026.
Бесплатная пробная версия: 14 days for new users, so you can test deliverability before you pay.
Гарантия возврата денег: No published refund window. You cancel inside the billing settings and keep access until the period ends.
📌 Примечание: Sending and lead credits are billed separately from the CRM feature. Add ons for extra data or seats sit on top of the plan price, so map your monthly lead volume before picking a tier.
⚠️ Pricing conflict: Some sources quote Instantly CRM at $97/month for unlimited seats as a standalone product. Our tables use the verified plan prices above. That $97 figure covers the CRM module only and does not include the sending platform, so treat the two as separate line items.
Основные преимущества мгновенного
Here is what pulls people to this tool:
- Неограниченное количество учетных записей электронной почты: Connect as many senders as you want on paid plans. Volume is capped by credits, not by seats.
- Unlimited email warmups: Every connected mailbox warms itself before campaigns start. Inbox rotation then spreads sends across accounts.
- Lead finder: The built-in database holds 160 million contacts. Multiple filters narrow it down to your buyer.
- Единый почтовый ящик: Unibox pulls replies from multiple accounts into a single place, so nothing gets missed.
- AI personalization: The platform reads company insights and writes relevant openers for each prospect.
- Отслеживание посетителей сайта: A tracking pixel turns anonymous US-based traffic into named growth leads.
- Campaign testing: A/B testing, spintax, and deliverability scoring let you fine tune before you scale.
Что заметила наша команда
Our writer signed up for Instantly and ran real campaigns from multiple accounts. Here is what stood out from that hands-on time:
The same session is recorded here if you want to watch the setup.
Мгновенно Плюсы и Минусы
✅ Плюсы
- Beginner-friendly interface that gets a campaign live fast
- Unlimited email accounts and warmups on paid plans
- Lead finder with 160 million contacts and multiple filters
- Unibox keeps replies from multiple accounts in one view
❌ Минусы
- No clear sales pipeline view compared with Пайпдрайв
- Customizable fields and layouts are limited
- Calls and SMS tracking cost extra on top of the plan
Сравнение характеристик
Below are the ten areas that decide this matchup. Read the summary table first, then the detail underneath.
| Особенность | Freshsales CRM | Немедленно |
|---|---|---|
| Начальная цена | 9 долларов США/пользователь/месяц | 30 долларов в месяц |
| Бесплатный план | ✅ (3 пользователя) | ❌ |
| Бесплатная пробная версия | ✅ 21 день | ✅ 14 дней |
| Масштабная рассылка холодных писем | ❌ | ✅ |
| Неограниченное количество учетных записей электронной почты | ❌ | ✅ |
| Встроенный инструмент поиска потенциальных клиентов | ❌ | ✅ 160 млн контактов |
| Визуализация воронки продаж | ✅ Канбан | ❌ |
| Phone, Chat & SMS Built In | ✅ | ❌ (paid add ons) |
| Интеграции | ✅ ~385 | ❌ Minimal API integration |
| Лучше всего подходит для | Managing customer relationships | Cold outreach campaigns |
1. Cold Outreach Campaigns
Freshsales CRM: Sales sequences let you send personalized bulk emails and track what happens next. It is real email marketing automation, but it runs from your own domain at modest volume. That works for nurture, not for cold emailing hundreds of strangers a day.
Немедленно: This is the core job. Campaigns support A/B testing, spintax, and scheduled follow ups. Because you can send thousands of emails across unlimited email accounts, volume stops being the bottleneck.
2. Deliverability and Email Warm-up
Freshsales CRM: Email tracking shows opens, clicks, and replies against each contact record. There is no warm-up engine, because the tool assumes you already have a working connection with the recipient.
Немедленно: Unlimited email warmups run in the background on every mailbox. Inbox rotation then spreads sends so no single account gets burned. Some users have reported sudden drops in deliverability numbers, so watch your scores weekly.
⚠️ Предупреждение: Warm-up is not a shield against bad lists. If your data is stale, both tools will damage your sending domain equally fast.
3. Lead Finder and Data Sourcing
Freshsales CRM: Leads arrive through web forms, event tracking on your website, and manual import. There is no contact database to buy from, so you bring your own data.
Немедленно: The lead finder feature searches a vast database of 160 million contacts using multiple filters. You can also connect via Google, Outlook, or a CSV upload. Some users have reported mixed lead quality, so verify a sample before you buy credits.
4. Contact Management and Customer Data
Freshsales CRM: This is where it wins outright. Customer data sits on a full timeline of every touchpoint, giving reps a 360-degree view. Customizable fields let you shape records around how your business actually sells.
Немедленно: The CRM feature launched in beta and still shows it. You can manage leads, create lists per campaign, and move records through stages. Contact management is thinner than what other CRMs offer.
5. Функции ИИ
Freshsales CRM: Freddy AI scores every lead on behavior and profile. It flags deals at risk and recommends the next best action for closing deals. That is decision support, not copywriting.
Немедленно: AI here writes rather than scores. It reads company insights and drafts personalized openers for each prospect. Useful for volume, less useful once a real conversation starts.
6. Automation and Repetitive Tasks
Freshsales CRM: Workflows automate repetitive tasks like assignment, status changes, and reminders. Smart AI agents handle routine sales activities so reps spend more time selling. This is the stronger option for internal sales productivity.
Немедленно: Custom salesflows trigger follow up actions based on how a prospect behaves. The campaign строитель schedules sends and pauses sequences on reply. It can automate outreach, though it will not automate your internal handoffs.
7. Отчетность и аналитика
Freshsales CRM: Around a dozen predefined sales reports ship out of the box, and each one is fully customizable. You can generate detailed reports on pipeline value, team performance, and revenue forecasts.
Немедленно: Analytics track email and campaign metrics over time, plus closing rates on the CRM side. Reporting is thinner than Pipedrive’s advanced features, but it answers the вопрос that matters here: which sequence books meetings.
8. Integrations and Add Ons
Freshsales CRM: Around 385 integrations and apps are listed in the marketplace, including Google Calendar, Microsoft 365, Slack, and Zoom. It connects tightly to other Freshworks products like Freshdesk and Freshmarketer. Native links to third-party tools are still fewer than HubSpot offers.
Немедленно: It plugs neatly into other tools from Instantly.ai, but outside that круг you are working with minimal API integration. If your stack is already built, budget engineering time.
9. Support and Omnichannel Communication
Freshsales CRM: Support runs 24/5 on every plan by phone, chat, and email. On the customer side, phone, email, chat, SMS, WhatsApp Business, Facebook Messenger, and LINE all feed one inbox.
Немедленно: Support is email-first, and customers have noted delays in response times. Communication with prospects is email-centric by design, with calls and SMS available as paid extras.
10. Ценообразование и стоимость
The two price on different logic, so compare totals, not headline numbers.
| Уровень | Freshsales CRM | Немедленно |
|---|---|---|
| Бесплатно | Free plan, up to 3 users | ❌ (Только 14-дневный пробный период) |
| Вступительный / Базовый план | Рост: 9 долларов США/пользователь/месяц | Рост: 30 долларов в месяц |
| Середина | Плюсы: 39 долларов США/пользователь/месяц | Гиперрост: 77,60 долларов в месяц |
| Высокий | Корпоративный сегмент: 59 долларов США/пользователь/месяц | Light Speed: 286,30 долларов в месяц |
| Обычай | ❌ | Предприятие: Индивидуальный заказ |
Freshsales CRM: Cost scales with headcount. A five-person team on Growth pays $45 a month, which is excellent value for a full CRM system. Jump to Pro and the same team pays $195.
Немедленно: Cost scales with sending volume instead. Five people on Growth still pay $30 a month, since seats are not the meter. Watch export limits and credit top-ups, because those are where the bill grows.
💡 Полезный совет: Run the 21-day Freshsales trial and the 14-day Instantly trial in the same month. Two weeks of overlap tells you more than any spec sheet.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Самая низкая цена входа | Freshsales CRM | $9/user/month plus a free plan |
| Cold email at volume | Немедленно | Unlimited email accounts and warmups |
| A place to store customer data | Freshsales CRM | Full timeline per contact |
| Leads you do not have yet | Немедленно | Поиск потенциальных клиентов (160 млн контактов) |
| Deep integration with other tools | Freshsales CRM | Around 385 apps and add ons |
| Простая в настройке настройка для начинающих. | Немедленно | Campaign live in a few seconds |
💰 Ваш бюджет
Headcount decides this one. Under five users Freshsales CRM is cheaper, and over ten it flips because Instantly does not charge per seat.
🔌 Ваш технологический стек
If you already run other Freshworks products, the CRM slots in without work. If you run a stack of unrelated tools, check the connector list first.
📈 Your Sales Processes
Inbound teams working real customers need records, stages, and history. Outbound teams chasing new business need send volume and reply handling.
🎓 Ваш уровень опыта
Instantly is the easier first day, and it runs in any modern browser. Freshsales CRM rewards patience, since navigation is dense until you learn it.
🆓 Бесплатные пробные версии и демо-версии
Use both trials on the same list. Spend the Instantly window verifying lead quality and the Freshsales window checking whether the reports match how you report today.
🛟 Варианты поддержки
Freshsales CRM answers 24/5 by phone, chat, and email on every tier. Instantly is email-first, and customers have noted it can be slow to respond.
Руководство по переключению
Already paying for one of them? Here is what changes.
🔄 Переходите с CRM Freshsales на Instantly?
✅ Что вы получите:
- Unlimited email accounts with automatic warm-up
- A built-in lead database instead of buying lists elsewhere
- Flat pricing that does not rise when you hire
❌ Что вы потеряете:
- Freddy AI lead scoring and deal risk alerts
- Kanban pipelines and the 360-degree contact timeline
- Built-in phone, chat, SMS, and 385 marketplace apps
📋 Как переключиться:
- Export contacts and deals from Freshsales CRM as CSV
- Create a new account and connect your sending mailboxes
- Upload the CSV, warm the accounts, then start one campaign
🔄 Переходите с Instantly на Freshsales CRM?
✅ Что вы получите:
- A real CRM system with stages, forecasts, and history
- Freddy AI scoring that points reps at more deals worth working
- Phone, chat, SMS, WhatsApp, and Google Calendar in one platform
❌ Что вы потеряете:
- Неограниченное количество предварительных рассылок и ротация писем во входящих сообщениях.
- The 160 million contact lead finder
- Unibox reply handling across multiple accounts
📋 Как переключиться:
- Export leads and campaign replies from Instantly
- Start the 21-day trial, no credit card required
- Import contacts, map fields, then rebuild your stages
Что не было рассмотрено в нашем обзоре
Данное сравнение было сосредоточено на малый бизнес and mid-market use. We did not test enterprise custom pricing, single sign-on, or data residency rules. Deliverability results depend on your domain history, your copy, and your list, so we make no promises there. A human still has to write an offer worth replying to.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Freshsales CRM |
| 📧 Холодная связь | Немедленно |
| 🔍 Lead Sourcing | Немедленно |
| 🗂️ Contact & Pipeline Management | Freshsales CRM |
| 🔌 Интеграции | Freshsales CRM |
| ⚡ Speed to First Campaign | Немедленно |
| 📥 Multiple Inbox Handling | Немедленно |
| 🏆 Общий победитель | Немедленно |
🏆 ПОБЕДИТЕЛЬ: МГНОВЕННО
Instantly wins 4 of 7 categories and carries the higher rating at 4.3 versus 4.0.
Лучше всего подходит для: Cold outreach campaigns, agencies running multiple email accounts, founders who need pipeline this quarter
Read that verdict carefully, because it is narrow. Instantly wins on the strength of its sending engine, and the features Instantly ships all point at one job: getting cold email delivered and answered.
Freshsales CRM is the better product if your problem is memory rather than volume. It holds customer relationships, records every touchpoint, and gives medium sized businesses reporting they can act on.
Plenty of teams end up running both. The campaigns Instantly sends fill the top of the funnel, and the CRM keeps the deals that come out of it.
If you can only buy one this quarter, buy the one that fixes your current bottleneck.
Больше информации о Freshsales CRM по сравнению с другими сервисами.
Here is how it lines up against other CRMs worth shortlisting:
CRM-система Freshsales выигрывает по следующим параметрам: Lower per-seat cost at the entry tier, built-in phone and SMS without an add on, faster setup for a small business
HubSpot побеждает по следующим показателям: Far larger app marketplace, stronger content and email marketing tooling, deeper reporting on the paid hubs
Freshsales CRM против Zoho CRM
CRM-система Freshsales выигрывает по следующим параметрам: Cleaner onboarding for non-technical reps, Freddy AI scoring included earlier, 24/5 support on every plan
Zoho CRM выигрывает по следующим параметрам: More customizable fields and modules, a wider bundle of business apps, cheaper multi-product licensing
Freshsales CRM против Pipedrive
CRM-система Freshsales выигрывает по следующим параметрам: A free plan Pipedrive does not offer, native omnichannel messaging, tighter ties to other Freshworks products
Pipedrive побеждает в следующих условиях: Faster pipeline interface, more advanced deal reporting, a marketplace with more sales software connectors
FreshSales CRM против Salesforce
CRM-система Freshsales выигрывает по следующим параметрам: Usable without an admin or consultant, far lower total cost under 50 users, quicker time to first report
Salesforce побеждает по следующим параметрам: Depth of customization, partner network size, governance controls large organizations demand
This video runs through more alternatives if none of the above fit.
Больше мгновенно сравниваемых
If Instantly is not the best alternative for your team, start here:
Мгновенно против Аполлон
Мгновенно выигрывает по: Simpler campaign builder, unlimited sending accounts, warm-up included at every paid tier
Аполлон побеждает в: Bigger contact database with firmographic filters, dialer and call recording, a fuller CRM layer
Мгновенно против Smartlead
Мгновенно выигрывает по: Friendlier interface for first-time senders, bundled lead data, clearer campaign analytics
Smartlead побеждает по следующим показателям: White-label options for agencies, a more open API, per-client sub-accounts
Мгновенно выигрывает по: Lower entry price, higher sending ceilings, stronger inbox rotation
Lemlist побеждает по следующим параметрам: Multichannel steps including LinkedIn, image and video personalization, template library depth
Мгновенно против Saleshandy
Мгновенно выигрывает по: Larger built-in lead pool, better reply management, more useful features on the top tiers
Saleshandy побеждает по следующим критериям: Cheaper monthly entry cost, simpler credit model, gentler learning curve for one-person teams
Часто задаваемые вопросы
Freshsales — это CRM-система?
Yes. It is cloud-based customer relationship management software from Freshworks, built to track contacts, deals, and sales activities in one place.
Есть ли в Instantly CRM-система?
Yes, though the CRM feature arrived recently and remains basic. It handles lead management and campaign workflows well, but lacks the pipeline depth other CRMs offer.
Подходит ли Instantly для рассылки холодных писем?
It is the tool’s main strength. Unlimited email accounts, automatic warm-up, and inbox rotation are built for cold email outreach at volume.
Freshsales останется бесплатным навсегда?
There is a permanent free plan for up to 3 users with most core features. Paid tiers start at $9 per user per month.
Какая CRM-платформа занимает первое место?
Salesforce holds the largest market share. For small teams hunting the лучшая CRM software on a budget, cheaper options like Freshsales usually fit better.
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