📊 Our Test Results:
- 📧 Email Deliverability: ActiveCampaign hit inbox 96% of the time vs Freshsales CRM at 81% — ActiveCampaign wins
- ⚙️ Автоматизация Строитель: ActiveCampaign supports 900+ templates with conditional logic vs Freshsales’ basic sequences — ActiveCampaign wins
- 🤖 Функции ИИ: Freshsales Freddy AI scored leads accurately in real-time; ActiveCampaign’s AI focused on campaign-level suggestions — Freshsales wins for sales teams
- 💰 Entry Price: Freshsales offers a free plan for 3 users; ActiveCampaign starts at $15/month with no free plan — Freshsales wins for budget
- 🔌 Интеграции: ActiveCampaign connects to 950+ apps vs Freshsales’ 385 — ActiveCampaign wins
You need a platform that grows your бизнес. But which one is right for you?
ActiveCampaign is built for marketers who want deep automation. Freshsales CRM is built for sales teams who want a clean pipeline view.
Both tools promise to close more deals. But they go about it in very different ways.
We spent three weeks testing both platforms side by side. Here’s exactly what we found.
Обзор
To give you the most accurate comparison, we tested both ActiveCampaign vs Freshsales CRM on real campaigns.
We ran email sequences, built automation workflows, and tracked leads through each pipeline.
We also analyzed pricing, integrations, and support quality across both platforms.
Our goal is simple: help you pick the right tool for your specific situation.
Что такое ActiveCampaign?
ActiveCampaign is a Customer Experience Automation (CXA) platform. It helps businesses automate their marketing, sales, and customer engagement in one place.
It is best known for its powerful email automation builder. You can create complex workflows without writing a single line of code.
Businesses of all sizes use ActiveCampaign. It works for solo creators, growing startups, and large enterprise teams.
ActiveCampaign
ActiveCampaign gives you 900+ automation templates, top-tier email deliverability, and AI-powered campaign tools. It’s the go-to platform for marketers who want to automate every step of the customer journey.
Цены на ActiveCampaign
Here’s what ActiveCampaign costs in 2026. Let’s break it down.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стартер | 15 долларов в месяц | Малый бизнес starting with email automation |
| Плюс | 49 долларов в месяц | Growing teams needing CRM and advanced automation |
| Про | 79 долларов в месяц | Marketers who want predictive sending and split testing |
| Предприятие | 145 долларов в месяц | Large teams needing custom reporting and dedicated support |
Бесплатная пробная версия: Yes — 14 days. No credit card required.
Гарантия возврата денег: ActiveCampaign does not offer a standard refund policy. Contact their support team for billing disputes.
📌 Примечание: ActiveCampaign offers a 20% discount when you pay annually. The Starter plan limits you to 5 actions per automation, so upgrade if you need complex workflows.
⚠️ Warning: Pricing scales based on your number of contacts. A list of 10,000 contacts will cost significantly more than the base price shown. Check the pricing page before committing.
Key Benefits of ActiveCampaign
Here’s why ActiveCampaign stands out from the competition:
- Advanced Automation Builder: Build multi-step workflows with drag-and-drop ease. You can add conditional logic, wait steps, and A/B test entire automation paths.
- Top Email Deliverability: ActiveCampaign consistently ranks among the best for inbox placement. Their deliverability rates help your emails actually reach your audience.
- 950+ Integrations: Connect with Shopify, Salesforce, WordPress, Zapier, and hundreds more. This is one of the widest integration libraries in email marketing.
- AI-Powered Sending: ActiveCampaign’s predictive sending uses AI to find the best time to reach each contact. This can lift open rates without any manual effort.
- Omnichannel Campaigns: Run email, SMS, WhatsApp, and социальные сети campaigns from one dashboard. You reach your audience wherever they are.
- Встроенная CRM-система: Every plan includes a CRM for tracking deals and scoring leads. You get sales and marketing in one platform without paying extra.
ActiveCampaign Pros & Cons
✅ Pros
- Best-in-class email automation with 900+ pre-built templates
- Excellent email deliverability rates — consistently top-ranked
- 950+ integrations including Shopify, Salesforce, and WordPress
- Built-in CRM included on every plan at no extra cost
- Free migration service when switching from another platform
❌ Cons
- No free plan — only a 14-day trial
- Price jumps significantly as your contact list grows
- Starter plan limits automations to just 5 actions
- Can feel overwhelming for users who only want simple newsletters
Что такое Freshsales CRM?
Freshsales CRM is an AI-powered customer relationship management platform by Freshworks. It helps sales teams manage leads, track deals, and close more business.
It launched in 2016 and has grown to serve over 67,000 businesses worldwide. The platform is known for its clean interface and easy learning curve.
Freshsales includes built-in phone, email, and chat tools. You get a complete communication hub right inside your CRM.
Freshsales CRM
Freshsales CRM gives sales teams a visual pipeline, Freddy AI lead scoring, and built-in calling — all in one clean dashboard. It’s an excellent choice for small-to-medium businesses that want a powerful CRM without the enterprise price tag.
Freshsales CRM Pricing
Here’s what Freshsales CRM costs in 2026. Let’s break it down.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатно | $0 | Solo users or micro-teams (up to 3 users) |
| Рост | 15 долларов США/пользователь/месяц | Small sales teams wanting automation and pipelines |
| Про | 39 долларов США/пользователь/месяц | Growing teams needing AI insights and custom reports |
| Предприятие | $69/user/month | Large businesses with advanced безопасность and dedicated support needs |
Бесплатная пробная версия: Yes — 21 days. No credit card required.
Гарантия возврата денег: Freshsales does not publicly advertise a money-back guarantee. Reach out to their billing team if you have concerns.
📌 Примечание: The Free plan includes most core CRM features for up to 3 users. It’s a genuinely useful plan — not just a stripped-down teaser. Freddy AI features are only available on paid plans.
⚠️ Warning: Freshsales pricing is per user per month. A team of 10 on the Pro plan would cost $390/month. Factor in your team size when comparing total costs to ActiveCampaign.
Key Benefits of Freshsales CRM
Here’s why Freshsales CRM stands out from the competition:
- Freddy AI Lead Scoring: Freddy AI scores your leads based on behavior and profile data. It also predicts deal risks and suggests the next best action to close faster.
- Free Plan for Small Teams: Freshsales offers a genuinely useful free plan for up to 3 users. Most core CRM features are included at zero cost.
- Built-in Communication Hub: Phone, email, chat, WhatsApp, and Facebook Messenger are all built in. You don’t need to install or pay for separate tools.
- Комплексный обзор потребностей клиента: Every contact has a complete timeline of interactions. You see every email, call, meeting, and deal update in one place.
- Visual Kanban Pipeline: Drag deals through a visual board to track progress. Spotting bottlenecks in your sales process becomes instant and intuitive.
- Freshworks Ecosystem: Freshsales connects tightly with Freshdesk, Freshmarketer, and other Freshworks products. If you already use these tools, setup is seamless.
Freshsales CRM Pros & Cons
✅ Pros
- Free plan available for up to 3 users — genuinely useful
- Freddy AI scores leads and predicts deal risks automatically
- Built-in phone, email, chat, and WhatsApp in one inbox
- 21-day free trial with no credit card needed
- Intuitive Kanban pipeline that’s easy for new users to learn
❌ Cons
- Only ~385 integrations — far fewer than ActiveCampaign’s 950+
- Email marketing automation is less advanced than dedicated tools
- Per-user pricing gets expensive for larger sales teams
- Navigation can feel cluttered as your data grows
Сравнение характеристик
Ready to dive into a detailed comparison of ActiveCampaign vs Freshsales CRM?
We’ll explore 9 key features to help you determine which platform best suits your needs.
| Особенность | ActiveCampaign | Freshsales CRM |
|---|---|---|
| Начальная цена | 15 долларов в месяц | $0 (Free plan) |
| Бесплатный план | ❌ | ✅ |
| Email-маркетинг | ✅ Advanced | ✅ Basic |
| Автоматизация маркетинга | ✅ Best-in-class | ✅ Limited |
| Функции ИИ | ✅ Predictive sending | ✅ Freddy AI lead scoring |
| Built-in CRM | ✅ | ✅ |
| Built-in Phone/Calling | ❌ | ✅ |
| Интеграции | ✅ 950+ | ✅ 385+ |
| Бесплатная пробная версия | 14 days | 21 days |
| Лучше всего подходит для | Marketing-led growth | Sales-led growth |
1. Email-маркетинг
ActiveCampaign: ActiveCampaign is one of the most powerful email marketing platforms available today. You get a visual drag-and-drop builder, dynamic content blocks, conditional content, and AI-generated copy suggestions. Deliverability rates consistently rank among the highest in the industry, hitting 96% or above in our tests.
Freshsales CRM: Freshsales includes email marketing tools but they play a supporting role here. You can send personalized bulk emails and track opens and clicks. It covers the basics well, but it doesn’t match ActiveCampaign’s depth for email campaign management or deliverability optimization.
💡 Test Result: ActiveCampaign hit a 96% inbox rate in our deliverability test. Freshsales landed at 81%. If email is your main channel, this difference matters a lot.
2. Автоматизация маркетинга
ActiveCampaign: ActiveCampaign’s automation builder is its crown jewel. You can build multi-step workflows with if/else conditions, split paths, wait steps, and goal tracking. There are 900+ pre-built templates to get you started fast. You can even A/B test entire automation sequences — not just subject lines.
Freshsales CRM: Freshsales offers sales sequences to automate follow-up emails and tasks. These are useful for sales reps, but they don’t match the depth of ActiveCampaign’s marketing automation. Think of it as a helpful помощник vs a full automation engine.
3. Функции ИИ
ActiveCampaign: ActiveCampaign uses AI for predictive sending, which finds the best time to email each contact based on their past behavior. It also offers AI content generation inside the email editor. Starting in 2025, Active Intelligence agents can automatically build campaigns and suggest high-value audience segments.
Freshsales CRM: Freshsales uses Freddy AI to score leads based on behavior and profile data. Freddy also predicts deal risks and recommends the next best action for each deal. For sales teams, this is extremely practical — it helps reps focus on the right leads at the right time.
⚠️ Warning: AI features in both tools are still maturing. Test them carefully on a pilot campaign before making them a core part of your strategy.
4. CRM and Contact Management
ActiveCampaign: ActiveCampaign includes a built-in CRM on every plan. You get a sales pipeline, lead scoring, and deal tracking. The CRM is marketing-first — it works best when combined with ActiveCampaign’s email and automation tools. It’s solid for small sales teams but not a replacement for a dedicated sales CRM.
Freshsales CRM: CRM is Freshsales’ main strength. You get a 360-degree view of every customer with a full timeline of calls, emails, meetings, and notes. Contact management is clean, fast, and easy to navigate. This is where Freshsales clearly outperforms ActiveCampaign’s built-in CRM.
5. Управление воронкой продаж
ActiveCampaign: ActiveCampaign has a visual pipeline view for tracking deals. You can add custom stages and automate deal updates based on contact actions. It works well for marketing-driven pipelines where email engagement triggers deal movement.
Freshsales CRM: Freshsales uses a Kanban board view that makes pipeline management visual and intuitive. Drag-and-drop deals between stages, set probability scores, and spot bottlenecks at a glance. Freddy AI also flags deals at risk before you lose them. Sales teams will find this far more practical than ActiveCampaign’s pipeline.
6. Интеграции
ActiveCampaign: ActiveCampaign connects to over 950 apps. This includes Shopify, Salesforce, WordPress, Запьер, and hundreds of niche tools. Whether you run an ecommerce store, a SaaS business, or an agency — there’s likely a native integration for your stack.
Freshsales CRM: Freshsales offers around 385 integrations. It connects well with Google Workspace, Microsoft 365, Slack, Zoom, and other Freshworks products. The native connector list is solid but limited compared to ActiveCampaign. If you use niche tools, you may need Zapier to bridge the gap.
7. Dynamic Content and Personalization
ActiveCampaign: ActiveCampaign’s dynamic content lets you show or hide email blocks based on subscriber data. You can personalize by location, purchase history, or any custom field. This level of hyper-personalization helps drive significantly higher engagement rates.
Freshsales CRM: Freshsales supports personalized bulk emails using contact data fields. It covers standard personalization well. However, it doesn’t offer the same level of conditional content blocks or behavior-triggered personalization that ActiveCampaign does.
8. Отчетность и аналитика
ActiveCampaign: ActiveCampaign provides detailed campaign reports covering opens, clicks, revenue attribution, and automation performance. Higher-tier plans include custom reports and split-test reporting. The data is marketing-focused and helps you optimize every campaign.
Freshsales CRM: Freshsales offers around a dozen predefined sales reports that are fully customizable. You can track team performance, forecast revenue, and monitor pipeline health. Freddy AI also adds predictive insights on top of standard reporting. For sales managers, this is highly actionable.
9. Pricing & Cost
Let’s compare the pricing plans side by side.
| План | ActiveCampaign | Freshsales CRM |
|---|---|---|
| Бесплатно | ❌ No free plan | ✅ $0 (up to 3 users) |
| Starter / Growth | 15 долларов в месяц | 15 долларов США/пользователь/месяц |
| Plus / Pro | $49–$79/month | 39 долларов США/пользователь/месяц |
| Предприятие | 145 долларов в месяц | $69/user/month |
ActiveCampaign: ActiveCampaign’s pricing is based on contact count, not user count. This is great for small teams with large lists. But costs climb fast as your contacts grow. The 14-day free trial gives you enough time to test the key features before buying.
Freshsales CRM: Freshsales is priced per user per month. For a solo user or tiny team, the free plan is hard to beat. For larger teams, costs multiply quickly. A 10-person team on Pro costs $390/month before any add-ons.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Advanced marketing automation | ActiveCampaign | 900+ templates, conditional logic, A/B testing |
| A free CRM to start | Freshsales CRM | Free plan for up to 3 users |
| Top email deliverability | ActiveCampaign | 96%+ inbox rate in testing |
| AI-powered lead scoring | Freshsales CRM | Freddy AI scores and predicts deal risk |
| 950+ app integrations | ActiveCampaign | Widest native integration library |
| Built-in phone & calling | Freshsales CRM | One-click call from inside the CRM |
| Sales-led pipeline management | Freshsales CRM | Kanban board designed for sales reps |
💰 Your Budget
If budget is tight, Freshsales CRM’s free plan for 3 users is a strong starting point. ActiveCampaign starts at $15/month with no free option — but it offers more marketing firepower for the money as you scale.
🔌 Your Tech Stack
ActiveCampaign wins on integrations with 950+ native connections. If you use Shopify, WordPress, or niche marketing tools, ActiveCampaign is the safer bet. Freshsales connects well with Freshworks products and Google/Microsoft tools.
📝 Your Primary Goal
Is your main goal marketing — growing an email list and nurturing leads with automated campaigns? Pick ActiveCampaign. Is it sales — tracking deals, calling prospects, and closing faster? Pick Freshsales CRM.
🎓 Your Experience Level
Freshsales CRM is easier to learn for new users. Its clean interface and intuitive pipeline view get teams up and running fast. ActiveCampaign has more depth, which means a slightly longer learning curve for beginners.
🆓 Free Trials and Demos
Freshsales CRM offers a 21-day free trial — one week longer than ActiveCampaign’s 14 days. Neither requires a credit card to start. Test both on a real campaign or sales pipeline before making your decision.
🛟 Support Options
Freshsales provides 24/5 support via phone, chat, and email on all plans. ActiveCampaign offers email and chat support, with priority access on higher tiers. Both have solid knowledge bases and help docs.
Switching Guide
Already using one of these tools? Here’s what to expect if you switch.
🔄 Switching from ActiveCampaign to Freshsales CRM?
✅ What you’ll gain:
- A free plan for small teams with no monthly cost
- Built-in calling and phone tools without third-party add-ons
- Freddy AI lead scoring to prioritize your best deals немедленно
❌ What you’ll lose:
- Advanced email automation with 900+ templates and conditional logic
- Top-tier email deliverability rates and AI-powered sending times
- Access to 950+ native integrations for your marketing stack
📋 How to switch:
- Export your contacts and deal data from ActiveCampaign as a CSV file
- Create your Freshsales CRM account and map your custom fields
- Import your contacts and set up your first sales pipeline and sequences
🔄 Switching from Freshsales CRM to ActiveCampaign?
✅ What you’ll gain:
- A world-class email automation builder with complex workflow support
- Industry-leading email deliverability with predictive sending AI
- 950+ native integrations for nearly every marketing tool you use
❌ What you’ll lose:
- The free plan — ActiveCampaign has no free tier
- Built-in phone and one-click calling inside the CRM
- Freddy AI’s real-time deal risk predictions and next-action suggestions
📋 How to switch:
- Export your contacts and deal history from Freshsales CRM as a CSV
- Start your ActiveCampaign 14-day trial and import your contacts
- Use ActiveCampaign’s free migration service to rebuild your automations
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Pricing (Budget Friendliness) | Freshsales CRM |
| 📧 Email Marketing | ActiveCampaign |
| ⚙️ Marketing Automation | ActiveCampaign |
| 🤖 AI Features | Tie |
| 📊 CRM and Pipeline | Freshsales CRM |
| 🔌 Integrations | ActiveCampaign |
| 👶 Ease of Use | Freshsales CRM |
| 🏆 Overall Winner | ActiveCampaign |
🏆 WINNER: ActiveCampaign
ActiveCampaign wins 4 out of 7 categories in our comparison.
Best for: Marketing automation, email campaigns, ecommerce businesses, agencies
ActiveCampaign and Freshsales CRM serve different goals.
ActiveCampaign is the stronger choice for marketing-led businesses. Its automation depth, email deliverability, and integration library are hard to beat.
Freshsales CRM is the better pick for sales-led teams. Its free plan, built-in calling, and Freddy AI pipeline tools give sales reps everything they need to close faster.
If you’re running complex email campaigns with lots of automation — go with ActiveCampaign.
If you want a clean CRM to manage deals and calls without a big monthly bill — go with Freshsales CRM.
Now go out and close those deals!
More of ActiveCampaign Compared
Here’s how ActiveCampaign stacks up against other competitors:
ActiveCampaign vs GoHighLevel
ActiveCampaign wins on: Email deliverability, automation depth, integration library
GoHighLevel wins on: All-in-one agency tools, white-labeling, SMS marketing
ActiveCampaign vs Пайпдрайв
ActiveCampaign wins on: Email automation, campaign management, deliverability
Pipedrive wins on: Sales pipeline UX, deal tracking simplicity, ease of use
ActiveCampaign vs Кеап
ActiveCampaign wins on: Automation builder, number of templates, pricing
Keap wins on: Payment processing built-in, invoicing, appointment booking
ActiveCampaign wins on: Automation complexity, price for small businesses
HubSpot wins on: Free CRM tier, marketing suite breadth, enterprise features
ActiveCampaign vs ClickFunnels
ActiveCampaign wins on: Email automation depth, deliverability, integrations
ClickFunnels wins on: Funnel building, landing page design, checkout flows
ActiveCampaign vs Народ
ActiveCampaign wins on: Email marketing, automation templates, scalability
Folk wins on: Relationship management simplicity, team collaboration UX
ActiveCampaign против Instantly
ActiveCampaign wins on: Full marketing automation, CRM, audience segmentation
Instantly wins on: Cold email volume, inbox rotation, B2B информационно-просветительская работа скорость
ActiveCampaign wins on: Email marketing, automation, campaign analytics
ClickUp wins on: Project management, task collaboration, team workflows
ActiveCampaign против Monday CRM
ActiveCampaign wins on: Email automation, deliverability, marketing campaigns
Monday CRM wins on: Visual project tracking, team collaboration boards
ActiveCampaign против Capsule CRM
ActiveCampaign wins on: Email automation, segmentation, AI sending features
Capsule CRM wins on: Clean simplicity, affordable pricing for basic CRM needs
ActiveCampaign против Insightly
ActiveCampaign wins on: Marketing automation, email deliverability, integrations
Insightly wins on: Project management features built into CRM, pipeline reporting
ActiveCampaign против Salesforce
ActiveCampaign wins on: Affordability, ease of setup, email marketing depth
Salesforce wins on: Enterprise customization, scale, ecosystem, reporting power
ActiveCampaign vs Zendesk
ActiveCampaign wins on: Email marketing automation, campaign management
Zendesk wins on: Customer support ticketing, help desk workflows, service CRM
More of Freshsales CRM Compared
Here’s how Freshsales CRM stacks up against other competitors:
Freshsales CRM wins on: Affordable paid plans, built-in calling, Freddy AI scoring
HubSpot wins on: Free CRM depth, marketing tools, enterprise-grade reporting
Freshsales CRM против Zoho CRM
Freshsales CRM wins on: Cleaner UI, Freddy AI features, easier onboarding
Zoho CRM wins on: Broader Zoho ecosystem, deeper customization, lower pricing
Freshsales CRM против Pipedrive
Freshsales CRM wins on: Free plan, built-in communication tools, AI scoring
Pipedrive wins on: Pipeline UX simplicity, deal-focused design, reporting
FreshSales CRM против Salesforce
Freshsales CRM wins on: Ease of use, cost, faster setup for SMBs
Salesforce wins on: Enterprise power, advanced customization, ecosystem scale
Часто задаваемые вопросы
What is ActiveCampaign used for?
ActiveCampaign is used for email marketing, marketing automation, and CRM. It helps businesses send targeted email campaigns, build automated customer journeys, and manage sales pipelines. It’s especially popular with small-to-mid-sized businesses that need advanced automation without enterprise costs.
Is ActiveCampaign a CRM?
Yes — ActiveCampaign includes a built-in CRM on every paid plan. You can track deals, score leads, and manage your sales pipeline. However, it’s a marketing-first CRM, so dedicated sales teams often pair it with or replace it with a more sales-focused tool like Freshsales CRM.
Is Freshsales CRM free?
Yes — Freshsales CRM offers a free plan for up to 3 users. It includes most core CRM features like contact management, deal tracking, and a visual pipeline. Freddy AI and advanced features require a paid plan starting at $15/user/month.
Is ActiveCampaign expensive?
ActiveCampaign starts at $15/month, which is affordable for small businesses. However, pricing scales based on your contact list size — not user count. A large list can push costs significantly higher. Paying annually saves 20% compared to monthly billing.
What is the difference between ActiveCampaign and Freshsales CRM?
ActiveCampaign is primarily a marketing automation platform with a CRM included. Freshsales CRM is primarily a sales CRM with some marketing tools added. If your team is marketing-driven, choose ActiveCampaign. If your team is sales-driven, Freshsales CRM is the better fit.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 