⚡ Краткий вывод:
- Цены: Понедельник CRM starts at $9 per user per month. Keap CRM is listed at $299/month (annually billed).
- Лучше всего подходит для: Monday CRM suits sales teams that also run projects. Keap suits малый бизнес that need sales and marketing automation with invoicing.
- Ключевое отличие: Keap bundles landing pages, email marketing and payment processing. Monday CRM bundles work management, Kanban board and Gantt chart views.
- Наш выбор: Monday CRM for most buyers. Both score 4.2, but Monday costs far less per user and covers more of the platform’s feature set.
Most people comparing these two tools are not comparing the same thing.
Keap is a marketing automation engine with a CRM attached.
Monday CRM is a sales layer built on top of project management software.
That difference shapes everything: price, learning curve, and daily workflow.
Here is how the two compare on features, cost, and fit.
Обзор
This Keap vs Monday CRM comparison covers pricing, key features, and ease of use for both CRM platforms.
Наш писатель spent hands-on time inside Keap directly.
Notes on Monday come from published documentation, pricing pages, and G2 reviews.
We also break down which tool fits sales teams, marketers, and mixed project teams.
Что такое Keap?
Keap is a customer relationship management platform built for small бизнес владельцы.
It combines CRM, sales and marketing automation, and e commerce into one dashboard.
The tool was formerly known as Infusionsoft before the rebrand.
Sales automation keeps follow-up moving so warm leads do not go cold.
Keap automates almost every stage of the sales journey, from new lead to repeat бизнес.
Automation users report saving 10 hours per week and a 38% revenue lift.
The walkthrough below shows how the Keap app looks in daily use.
Кеап
Keap connects lead capture, email campaigns, and invoicing in one system. Setup takes about 20 minutes. A 14-day free trial opens all the features.
Низкие цены
Keap plans are priced by contact volume rather than per user.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Кеап | 299 долларов в месяц (при годовой оплате) | Small businesses running sales and marketing from one contact list |
| Expert Coaching (one-time) | $499 | Teams that want guided onboarding and custom coaching |
| Additional user | 30 долларов в месяц | Growing sales teams adding seats |
Pricing verified August 2026.
Бесплатная пробная версия: 14 days with access to all the features. No long-term contract required upfront.
Гарантия возврата денег: Keap does not publish a standard refund window. Cancel before renewal to avoid the next monthly fee.
📌 Примечание: Keap plans include free migration and a dedicated customer success manager. Pricing scales with your contact list, so cost rises at each threshold.
⚠️ Pricing conflict: Our CSV records Keap at $299/month (annually billed). Public sources list three Keap plans instead — Lite from $79/month, Pro from $169/month, and Max from $199/month for 500 contacts. Tables here use the CSV figure. Confirm your quote on Keap’s pricing page before you buy.
Основные преимущества Keap
Here is what makes Keap CRM worth a look:
- Конструктор кампаний: A visual flowchart tool for building campaigns with drag and drop tools. You can map automated actions across the whole customer journey.
- Оценка потенциальных клиентов: Keap scores each prospect by engagement level. A rising lead score tells your sales team who to call first.
- Built-in invoicing and payment processing: Keap includes invoicing plus many payment integrations. That removes a separate billing tool from your stack.
- Конструктор целевых страниц: Build landing pages, web form assets, and checkout forms inside the same account. You can connect multiple landing pages to one campaign.
- Специализированное бизнес-направление: A separate business line for calls and texts keeps personal and work messages apart.
- 2,500+ third party integrations: Keap connects to more than 2,500 platforms and third party tools. Most common billing and email apps are covered.
- Guided onboarding: Every plan includes free migration, checklists, and training webinars. Phone support runs Monday to Friday for U.S. customers.
Что заметила наша команда
Our writer signed up for Keap and spent several days building sales campaigns inside the account. Here is what stood out from that hands-on time:
Преимущества и недостатки Keap
✅ Плюсы
- Automation templates and a drag-and-drop builder make advanced automations easy to set up
- Invoicing and payment processing are built in, so e commerce businesses need fewer tools
- Every plan comes with free migration and a dedicated customer success manager
- Lead scoring and tagging let you segment a contact list for hyper-targeted email campaigns
❌ Минусы
- Pricing is high enough to deter new small businesses at the entry level
- Cost climbs sharply once your contact list crosses each threshold
- The user community exists but is not very active compared to larger CRM platforms
Что такое Monday CRM?
Monday CRM is the sales product inside the wider Monday work management platform.
The parent app serves over 152,000 customers across more than 200 countries.
It behaves like a set of highly customized spreadsheets you can shape yourself.
You get a sales pipeline, contact records, and project management tools in the same account.
That mix suits software teams, a research team, or anyone managing projects and deals together.
The video below walks through creating boards and moving deals along.
🏆 Победитель: Monday CRM
Monday CRM tracks deals and projects on the same boards. Kanban board, Gantt chart and calendar views are included. Live chat customer support runs 24/7.
Цены на CRM в понедельник
Monday CRM charges per user, which keeps the entry cost low for smaller teams.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Базовый | 9 долларов США/пользователь/месяц | Solo sellers tracking one sales pipeline |
| Стандарт | 12 долларов США/пользователь/месяц | Teams needing guest access and more automation features |
| Про | 19 долларов США/пользователь/месяц | Sales teams needing time tracking and advanced отчетность |
Pricing verified August 2026.
Бесплатная пробная версия: 14 days on paid plans. A limited free version also exists on the work management side, capped at two team members and three boards.
Гарантия возврата денег: Monday bills monthly or annually, with a discount for annual payment. Cancel before renewal.
📌 Примечание: Storage space rises with each tier, so file storage stops being a constraint higher up, and an enterprise plan with custom pricing sits above Pro. Seats are sold in blocks, so a team that exceeds a block pays for the next tier up.
⚠️ Pricing conflict: Our CSV lists Basic at $9, Standard at $12, and Pro at $19 per user per month. Public sources quote the work management bundles higher — around $36, $42, and $72 per month for three users. Tables here follow the CSV. Check the live pricing page for your seat count.
Основные преимущества Monday CRM
Here is where Monday earns its place against other CRM software:
- Несколько вариантов отображения проекта: Switch between Kanban board, Gantt chart view, timeline, and calendar in just a few clicks. Project timelines and deal stages sit in one place.
- Custom fields and boards: Define columns and pick options per column. Customizable templates cover event planning, human resources, and software development.
- Пользовательские панели мониторинга: Build custom dashboards that show project progress and pipeline value at a glance. Advanced reporting arrives on higher tiers.
- Функции для совместной работы: A conversation panel, file sharing, and an activity log keep every team member on the same page. Mobile apps cover updates away from a desk.
- Конструктор автоматизации: Set up workflow automation without code. Automated tasks fire when a deal stage or date changes.
- Интеграции: Monday connects with over 50 apps including Slack, Google Calendar, Google Sheets, and Microsoft Teams.
- Учебные материалы: A knowledge base with hundreds of video tutorials plus a community forum helps new users get moving.
Что заметила наша команда
Note: We have not had extended hands-on time with Monday CRM yet. The points above come from published documentation, the pricing page, and G2 reviews. G2 reviews frequently highlight the clean interface and the 24/7 live chat customer support.
Понедельник: Плюсы и минусы CRM
✅ Плюсы
- Entry pricing starts at $9 per user per month, far below most CRM platforms
- Kanban board, Gantt charts, and calendar views cover sales and project management in one tool
- The interface is clean and tidy, and G2 reviews call it incredibly intuitive
- Live chat customer support is available 24/7 alongside a large knowledge base
❌ Минусы
- The pricing structure is complex, and seat blocks confuse buyers picking a plan
- Extensive customization creates a steep learning curve for new users
- No native invoicing or landing page builder, so e commerce features need third party integrations
Сравнение характеристик
These two tools overlap on contacts and deals, then split hard on everything else. We compared nine key features plus cost, so you can match each platform to your own sales process. Standout features are called out as we go.
| Особенность | Кеап | Понедельник CRM |
|---|---|---|
| Начальная цена | 299 долларов в месяц | 9 долларов США/пользователь/месяц |
| Бесплатный план | ❌ | ✅ (ограниченная бесплатная версия) |
| Автоматизация маркетинга | ✅ | ✅ |
| Конструктор целевых страниц | ✅ | ❌ |
| Выставление счетов и обработка платежей | ✅ | ❌ |
| Оценка лидов | ✅ | ❌ |
| Gantt Chart & Kanban Board | ❌ | ✅ |
| Учет рабочего времени | ❌ | ✅ (Профессиональный тариф) |
| Task Dependencies | ❌ | ✅ |
| Лучше всего подходит для | Малый бизнес автоматизация продаж и маркетинга | Sales teams managing projects too |
1. Управление контактами и потенциальными клиентами
Кеап: Every contact record holds tags, custom fields, and purchase history. Lead management runs on tags, which drive segmentation for later email marketing campaigns. Keap keeps all the данные for a person in one profile.
CRM в понедельник: Contacts sit on boards as rows, with custom fields defined per column. You decide what a contact record tracks instead of accepting a fixed layout. That flexibility costs you setup time before the contact list is usable.
2. Управление воронкой продаж
Кеап: The platform gives a visual view of sales pipelines with drag and drop stage moves. Pipeline management ties directly into automation, so moving a deal can trigger automated tasks. It handles one clear sales process very well.
Pipeline reporting sits in a separate view, shown below.
CRM в понедельник: A sales pipeline is just another board, so you can run several pipelines side by side. Deal stages become columns you rename freely. Sales teams with different processes per product line get more room here than in Keap.
3. Автоматизация рабочих процессов
Кеап: The Campaign Builder is a visual flowchart for advanced automations. You get a broad range of workflow templates plus drag and drop tools for custom logic. Keap customers who lean on automation report saving 10 hours per week.
CRM в понедельник: The automation builder uses plain when-then recipes. Automation features cover status changes, date triggers, and notifications across boards. It is simpler to learn than Campaign Builder but shallower for marketing automations.
Higher tiers add smarter branching, shown here.
⚠️ Предупреждение: Keap builds automation around when-then scenarios tied to the customer journey. Monday builds it around board events. Mapping a marketing funnel onto board events takes real effort.
4. Email Marketing and Campaigns
Кеап: Email marketing is native. You can send hyper-targeted email campaigns based on CRM tags and segments, and Keap claims a 99.5% deliverability rate. Текст messages send from the same dedicated business line.
Broadcast sends and sequences use a separate editor.
CRM в понедельник: Email lives in the Integrations Center, not a built-in sender. You sync Gmail or Outlook and track replies against a deal. Fine for one-to-one selling, weak for bulk email marketing.
5. Целевые страницы и сбор лидов
Кеап: A landing page builder ships inside the product. Build one landing page or connect multiple landing pages to a single campaign, then push every web form submission straight into the CRM. Lead capture needs no third party tools, and more landing pages usually means more leads reaching the pipeline.
CRM в понедельник: There is no landing page builder. Forms can feed a board, but landing pages come from an external tool. Monday work management handles what happens after the lead arrives.
6. Lead Scoring and Tracking
Кеап: Lead scoring is built in. Keap will score leads by engagement, so a new lead with high intent rises to the top. That prioritisation is how teams lift conversion rates. Sharper targeting on a smaller list tends to increase conversions.
CRM в понедельник: No native lead score exists. You can fake one with a formula column, but you are building the logic yourself. Custom dashboards then surface whichever number you defined.
7. AI and Smart Tools
Кеап: Keap AI drafts email copy and suggests automations from natural language prompts. It is aimed at owners who know the message but not the funnel structure.
CRM в понедельник: Monday MCP connects Искусственные интеллекты-помощники directly to your boards. Assistants can read and update items, which suits software development teams already working with AI tooling.
8. Project Views and Task Management
Кеап: Task management is basic. You get tasks and appointments tied to contacts, but no Gantt chart, no task dependencies, and no timeline for managing projects. It is not a project management tool.
CRM в понедельник: This is the gap Monday fills. A Kanban board handles day-to-day managing tasks, while Gantt charts map project timelines and task dependencies. Project progress and deal progress share one workspace.
The Gantt chart view below shows how dependencies are drawn.
9. Collaboration and Team Support
Кеап: Collaboration tools are light. Notes sit on contact records and internal comments are limited. Support is stronger: 24/7 chat, email, and weekday phone support for U.S. customers, plus free training webinars.
CRM в понедельник: A conversation panel on every item lets a team discuss work in context. File sharing, guest access, and an activity log round out the collaboration features, and premium support ships with higher tiers. Resource management shows who is overloaded.
💡 Полезный совет: If your team already lives in Slack, Google Calendar, or Google Sheets, Monday’s integrations keep everyone on the same page without a second app.
10. Ценообразование и стоимость
This is where the two separate most sharply. One charges by contacts, the other per user.
| План | Кеап | Понедельник CRM |
|---|---|---|
| Вход | 299 долларов в месяц (при годовой оплате) | Basic: $9/user/month |
| Середина | Не предлагается | Standard: $12/user/month |
| Top published | Не предлагается | Pro: $19/user/month |
| Extra seat | 30 долларов в месяц | Included in per-user price |
| Onboarding | $499 one-time Expert Coaching | Self-serve, no fee published |
Кеап: The monthly fee buys a bundle: CRM, email, landing pages, invoicing, and a business line. For a business already paying for four tools, that maths works. For an entry-level owner, $299 is steep before the first sale.
CRM в понедельник: Paid plans scale with headcount, so a three-person team on the basic plan pays under $50 a month. Monday’s Pro plan adds time tracking and advanced reporting. The seat-block pricing structure still surprises some buyers.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Ограниченный бюджет | Понедельник CRM | Starts at $9 per user |
| Встроенный email-маркетинг | Кеап | Native sender and segments |
| Выставление счетов и обработка платежей | Кеап | Billing without a second tool |
| Managing projects and deals | Понедельник CRM | Gantt, Kanban, dependencies |
| Целевые страницы и сбор лидов | Кеап | В комплект входит конструктор целевых страниц. |
| Простая в настройке настройка для начинающих. | Понедельник CRM | Simpler first-week learning |
💰 Ваш бюджет
Monday CRM wins on entry cost by a wide margin. Keap only makes budget sense once it replaces your email tool, page builder, and billing app.
🔌 Ваш технологический стек
Keap connects to over 2,500 platforms, which covers most billing and e commerce tools. Monday links roughly 50 apps but nails the ones teams use daily.
📝 Ваш процесс продаж
Pick Keap if your sales and marketing run on nurture sequences and cross sells. Pick Monday if deals move through people and handoffs rather than emails. Let your business strategy pick the tool, not the reverse.
🎓 Ваш уровень опыта
Keap can be live in about 20 minutes and hands you a customer success manager. Monday is user friendly on day one, though deep customization takes longer.
🆓 Бесплатные пробные версии и демо-версии
Both run a 14-day free trial, and Monday adds a free plan on the work management side. Load 20 real contacts into each before deciding.
🛟 Варианты поддержки
Keap offers 24/7 chat, email, and weekday phone support if you have needed assistance. Monday runs 24/7 live chat, a community forum, and video tutorials.
Руководство по переключению
Already on one of these? Here is what changes when you move.
🔄 Переходите с Keap на Monday CRM?
✅ Что вы получите:
- Gantt chart view, Kanban board, and task dependencies for managing projects
- A far lower monthly fee for small sales teams
- Custom dashboards, file sharing, and a conversation panel for collaboration
❌ Что вы потеряете:
- Native email marketing and the dedicated business line
- Invoicing, checkout forms, and payment processing
- Lead scoring and the landing page builder
📋 Как переключиться:
- Export contacts, tags, and deal stages from Keap as CSV files
- Create a Monday account and start from a CRM board template
- Import the CSV, map tags to custom fields, then rebuild automations as when-then recipes
🔄 Переходите с Monday CRM на Keap?
✅ Что вы получите:
- Email campaigns, text messaging, and lead scoring in one system
- Landing pages, web form builders, and e commerce features
- Free migration plus a dedicated customer success manager
❌ Что вы потеряете:
- Kanban and Gantt views for project timelines
- Time tracking, guest access, and resource management
- Low per-seat pricing as the team grows
📋 Как переключиться:
- Export each Monday board to CSV, including custom fields
- Start a Keap trial and request the free migration service
- Rebuild board statuses as pipeline stages, then tag contacts for email campaigns
Что не было рассмотрено в нашем обзоре
This comparison focused on small businesses and sales teams under 25 seats. We did not test enterprise plan rollouts, SSO, or bulk licensing. Deliverability claims come from Keap’s documentation, not our own sends. If you need custom pricing, your priorities will differ from ours.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Понедельник CRM |
| 🚀 Автоматизация маркетинга | Кеап |
| 📊 Project and Task Management | Понедельник CRM |
| 🎯 Lead Capture and Scoring | Кеап |
| 👶 Простота использования | Понедельник CRM |
| 🔌 Интеграции | Кеап |
| 🤝 Collaboration Features | Понедельник CRM |
| 🏆 Общий победитель | Понедельник CRM |
🏆 ПОБЕДИТЕЛЬ: MONDAY CRM
Monday CRM takes 4 of 7 categories.
Лучше всего подходит для: Small sales teams, agencies juggling client work, and any group that tracks deals and project progress together.
Both tools scored 4.2, so the tiebreaker came down to cost and breadth. Monday CRM covers more ground per dollar and asks less of you on day one.
Keap is a great tool for one buyer: the small business owner whose growth goals depend on nurture sequences, checkout forms, and invoicing under one roof. If that is you, we recommend Keap CRM over Monday.
For everyone else, Monday CRM is the safer first purchase. Start on the basic plan, then move up when advanced features earn their cost.
Больше информации о Keap по сравнению с другими компаниями.
Here is how Keap holds up against other tools buyers shortlist:
Кип побеждает по следующим пунктам: Cleaner onboarding with free migration, a dedicated business line for calls and texts, and steadier email deliverability.
GoHighLevel побеждает в следующих матчах: Agency white-labelling, sub-account management for clients, and lower cost when reselling to multiple businesses.
Кип побеждает по следующим пунктам: Native invoicing, checkout forms, and a bundled phone line that ActiveCampaign leaves to add-ons.
ActiveCampaign побеждает по следующим показателям: A cheaper starting tier, deeper split testing on email campaigns, and finer control over send timing.
Кип побеждает по следующим пунктам: A flatter price at moderate contact counts, built-in billing, and coaching included with the plan.
HubSpot побеждает по следующим показателям: A genuinely free CRM tier, stronger reporting, and a much larger marketplace of third party tools.
Сравнение показателей CRM за понедельник.
Monday sits in a crowded field of work management tools and project management platforms.
В понедельник CRM против ClickUp
В понедельник CRM-системы добились успеха в следующих областях: A tidier interface, gentler onboarding for new users, and cleaner board customization.
ClickUp побеждает по: A cheaper first paid tier, more task management depth per plan, and docs built into the workspace.
В понедельник CRM против Salesforce
В понедельник CRM-системы добились успеха в следующих областях: Setup you can finish without a consultant, far lower per-seat cost, and visual boards non-sales staff understand.
Salesforce побеждает по: Enterprise forecasting, territory management, and a consultant network no mid-market tool matches.
Сравнение CRM и Zoho CRM в понедельник
В понедельник CRM-системы добились успеха в следующих областях: Project views alongside deals, a friendlier board editor, and better cross-team visibility.
Zoho CRM выигрывает по следующим параметрам: Built-in email sending, tighter suite pricing across Zoho apps, and stronger sales forecasting fields.
This video runs through the wider alternatives list.
Часто задаваемые вопросы
Для чего используется Keap?
It is used to organise leads, automate follow-up, and run email marketing from one contact database. Small businesses also handle invoicing and payment processing inside the same account.
Можно ли назвать Monday инструментом CRM?
Yes. Monday CRM is a dedicated sales product built on the same board engine as the project management software, so pipelines and projects live together.
Как теперь называется компания Infusionsoft?
Infusionsoft rebranded to Keap. The name change reflected a sharper focus on small business automation rather than a different product line.
Легко ли пользоваться Keap?
Basic setup takes about 20 minutes, and every plan includes a customer success manager. Building advanced campaigns takes longer and rewards a little planning first.
Что это такое? лучшее программное обеспечение CRM for a small team?
Monday CRM, in most cases. It starts at $9 per user and covers deals plus projects. Choose Keap instead if marketing automation drives your revenue.
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