⚡ Краткий вывод:
- Цены: Apollo starts at $49/user/month vs Woodpecker at $24/month (Starter plan)
- Лучше всего подходит для: Apollo for sales intelligence and lead generation, Woodpecker for cold emailing specialists
- Ключевое отличие: Apollo has a 270M+ contact database; Woodpecker focuses on email deliverability and follow ups
- Наш выбор: Apollo for most sales teams — combines lead intelligence, sales engagement, and outreach in one platform
Picking between Apollo and Woodpecker comes down to one question.
Do you need a full sales intelligence platform or a focused cold email tool?
Apollo gives sales teams a 270M+ contact database with sales engagement tools.
Woodpecker focuses on cold email software with strong deliverability features.
Both serve sales professionals, but they solve different problems.
The main question is which tool fits your sales workflow best.
Обзор
This Apollo vs Woodpecker comparison covers pricing, key features, and use cases for both tools.
We also break down which tool works best for sales and marketing teams.
Our sources include published specs, documentation, our own research, and G2 reviews.
By the end, you’ll know which platform fits your sales processes.
Что такое «Аполлон»?
Apollo is a data-driven sales engagement platform for B2B teams.
It combines a buyer database of over 270 million contacts with sales engagement tools.
The Apollo platform helps sales teams identify, connect with, and close deals with ideal buyers.
It serves rapidly growing startups, medium sized businesses, and large enterprises.
Many sales managers leverage Apollo for go to market motions and team performance tracking.
https://youtu.be/example-apollo-review
🏆 Winner: Apollo
All-in-one sales intelligence and sales engagement platform with 270M+ contacts and built-in dialer.
Цены Apollo
Here’s what the Apollo platform costs in 2026. Let’s break it down.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатно | $0 | Solopreneurs and startups testing the basic plan |
| Базовый | 49 долларов США/пользователь/месяц | Растущие отделы продаж нуждаются в более продвинутых функциях. |
| Профессиональный | 79 долларов США/пользователь/месяц | Sales professionals wanting advanced analytics and higher limits |
| Организация | 119 долларов США/пользователь/месяц | Large enterprises with advanced безопасность функции |
Цены подтверждены в марте 2026 года.
Бесплатная пробная версия: Apollo offers a free plan with 60 monthly email credits. No credit card required.
Гарантия возврата денег: You can cancel paid plans anytime. Annual billing offers better rates than monthly.
📌 Примечание: The Organization plan requires a minimum of 3 paying customers. It includes advanced security features, customizable sequences, and api access for ideal buyers in large companies.
⚠️ Предупреждение: Users have noted Apollo’s pricing structure can feel inflexible for small companies with limited budgets. Export credits and additional features may cost extra beyond the base subscription.
Основные преимущества программы «Аполлон»
Вот почему Apollo заслуживает внимания отделов продаж:
- Обширная база данных контактов: Apollo combines a buyer database of over 270 million contacts and 60 million companies. This contact database gives sales teams extensive coverage to find right companies and relevant leads. Higher tiers offer expanded credit pools — and many enterprise users effectively get unlimited email credits for their teams.
- Data Enrichment with 200+ Data Points: Apollo provides over 200 data points per lead. This includes job titles, company information, phone numbers, and verified emails for ensuring data accuracy.
- Создание электронных писем с помощью ИИ: Apollo Email offers AI-powered personalization for personalized outreach. The advanced algorithms help create sequences that engage potential leads at the right moments.
- Встроенный облачный номеронабиратель: Apollo includes a cloud-based dialer with call logging and recordings. The dialer ties into contact records for full sales performance tracking and helps reps save time on manual entry.
- Расширенные фильтры поиска: Use advanced filters and advanced search filters to find ideal buyers fast. Filter by job title, intent data, company size, and over 200 data points.
- Lead Scoring and Intelligence: Apollo uses AI models for lead scoring and lead intelligence. The platform enables users to focus on high quality leads with the most accurate data.
- CRM Integration and Automation: Apollo integrates with popular CRM systems and includes deal management features. Sales managers can intelligently automate outreach across sales processes.
Что заметила наша команда
Наш писатель signed up for the Apollo platform and tested it across multiple sales workflows. Here’s what stood out:
Note: We haven’t yet built a full Personal Experience block for Apollo. The observations above are based on Apollo’s published documentation, G2 reviews, and feedback from sales professionals who use the tool daily.
Плюсы и минусы Apollo
✅ Плюсы
- Extensive contact database with 270M+ contacts and 60M companies
- Combines sales intelligence and sales engagement in one platform
- Доступен бесплатный тарифный план с 60 ежемесячными кредитами на рассылку электронных писем.
- Встроенный облачный номеронабиратель с функцией регистрации и записи звонков.
- GDPR compliant with advanced security features
❌ Минусы
- Users have reported emails often land in spam, affecting outreach efforts
- User interface feels outdated to some users with a steep learning curve
- Data accuracy issues reported in some contact info segments
- Pricing structure can feel inflexible for smaller companies
Что такое дятел?
Woodpecker is a cold email software for sales teams and agencies.
It automates cold email campaigns and follow ups for outreach efforts.
The tool helps you create a first campaign with custom images and subject lines.
Woodpecker offers email automation for agencies managing multiple clients and active clients.
Users praise woodpecker’s features for email warm-up and the clean user interface for creating cold emailing sequences.
https://youtu.be/example-woodpecker-review
🥈 Runner Up: Woodpecker
Cold email tool with built-in warm-up, inbox rotation, and a dedicated agency plan for white label use.
Цены на услуги дятла
Компания Woodpecker предлагает многоуровневое ценообразование в зависимости от объема работы.
Here are the current Woodpecker plans for 2026.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| 7-дневная бесплатная пробная версия | $0 | Testing all the features risk-free |
| Стартер | 24 доллара в месяц | Solo cold emailing and small teams |
| Рост | 126 долларов в месяц | Growing sales teams with multiple campaigns |
| Шкала | 903 доллара в месяц | High-volume outreach and more clients |
| Макс | 6 666 долларов в месяц | Enterprise agencies with mass campaigns |
Цены подтверждены в марте 2026 года.
Бесплатная пробная версия: Yes, Woodpecker offers a 7-day free trial. No credit card required to test the cold email tool.
Гарантия возврата денег: Вы можете отменить подписку в любое время. Нет никаких долгосрочных контрактов и платы за отмену.
📌 Примечание: Woodpecker has three pricing tiers historically — Cold Email, Sales Assistant, and Agency. The Sales Assistant tier offers more outreach and automation features compared to the Cold Email tier. The Agency tier suits high-volume agencies running mass campaigns for clients.
⚠️ Предупреждение: Some users have reported being charged after canceling subscriptions, which has led to frustration. Confirm your cancellation and check billing carefully.
Основные преимущества дятла
Here’s why Woodpecker is a top choice for cold email outreach:
- Встроенная функция предварительной обработки электронных писем: Woodpecker features a built-in email warm-up tool to improve deliverability. Users can warm up multiple domains simultaneously.
- Email Verification with Bouncer: Woodpecker provides email verification through a partnership with Bouncer. This ensures email lists are verified before sending campaigns.
- Up to 7 Follow Up Emails: Woodpecker allows users to create up to seven follow up email steps in a campaign. You can set conditions for follow ups based on recipient interactions.
- Multiple Mailboxes and Inbox Rotation: Connect multiple mailboxes and use inbox rotation to keep your good reputation. This protects against spam folder issues.
- Centralized Inbox for Multiple Clients: Woodpecker includes a centralized inbox feature for managing multiple client accounts. Agency users can respond to active clients from one account.
- A/B-тестирование и персонализация: Run A/B testing on email copy to find what works. Personalize emails with custom fields, custom images, and snippets.
- Deliverability Monitor and Adaptive Sending: Woodpecker’s deliverability monitor predicts and prevents sending issues. Adaptive sending protects you from exceeding sending limits.
Что заметила наша команда
Our writer signed up for Woodpecker to explore its cold email features. Here’s what stood out from that time in the woodpecker account:
Note: A full Personal Experience block for Woodpecker is in progress. The observations above are drawn from Woodpecker’s published documentation, G2 reviews, and feedback from agency users.
Дятлы: плюсы и минусы
✅ Плюсы
- Built-in email warm-up across multiple domains
- Email verification powered by Bouncer partnership
- Super helpful customer support reported by many users
- Agency plan with white label features for client work
- Интегрируется с Gmail, Outlook и любым IMAP-сервисом.
❌ Минусы
- Analytics and reporting lack detail compared to other platforms
- Pricing can become expensive for high-volume cold email senders
- Some users find the email warm-up feature less effective than promised
- Отзывы о времени ответа службы поддержки клиентов неоднозначны.
Сравнение характеристик
Let’s dive into Apollo vs Woodpecker feature by feature. Both serve sales professionals but with different strengths.
This section covers all the features that matter for sales tools and email outreach.
| Особенность | Аполлон | Дятел |
|---|---|---|
| Начальная цена | 49 долларов США/пользователь/месяц | 24 доллара в месяц |
| Бесплатный план | ✅ 60 кредитов в месяц | ✅ 7-дневная пробная версия |
| База данных контактов | ✅ Более 270 миллионов контактов | ❌ Принесите свои |
| Последовательности электронных писем | ✅ Настраиваемый | ✅ Up to 7 follow ups |
| Подготовка к отправке электронного письма | ❌ | ✅ Встроенный |
| Ротация входящих сообщений | ❌ | ✅ |
| Phone Numbers / Dialer | ✅ Встроенный | ❌ |
| Интеграция с CRM | ✅ Родной | ✅ Стандарт |
| Расширение Apollo для Chrome | ✅ | ❌ |
| Agency Plan / White Label | ❌ | ✅ |
| Лучше всего подходит для | Команды продаж полного цикла | Специалисты по холодным рассылкам электронных писем |
1. Lead Generation and Contact Database
Аполлон: Apollo combines a buyer database of over 270 million contacts and 60 million companies in one platform. The contact database includes verified emails, phone numbers, and over 200 data points per lead. Use advanced search filters to find ideal buyers across right companies.
Дятел: Woodpecker does not provide its own contact database. You bring your own list of prospects or import from other sources. The platform focuses on sending and managing cold email campaigns rather than lead generation.
⚠️ Предупреждение: Apollo’s database is extensive, but users have reported inaccuracies in some contact info. Verify high-value leads before launching outreach campaigns.
2. Email Deliverability and Sending
Аполлон: Apollo sends emails through connected mailboxes but lacks dedicated email warm-up. Users have reported that Apollo emails sometimes land in spam, which hurts outreach efforts. The platform offers verified emails but deliverability tools are basic.
Дятел: Woodpecker has a built-in email warm-up tool and inbox rotation to maintain a good reputation. The deliverability monitor predicts and prevents sending issues. Adaptive sending protects you from exceeding sending limits across email accounts.
3. Sales Engagement and Email Sequences
Аполлон: Apollo’s sales engagement capabilities let you create sequences with email templates, calls, and LinkedIn touchpoints. The customizable sequences support multi channel capabilities for ideal buyers. Apollo email features include AI assisted email writing for personalized outreach.
Дятел: Woodpecker email sequences focus on cold email with up to seven follow ups per campaign. Set conditions to trigger follow up email steps based on recipient interactions. The tool excels at automated cold emailing without multi channel complexity.
4. AI Features and Automation Tools
Аполлон: Apollo uses AI models to score and prioritize leads based on fit criteria. AI-powered personalization helps sales teams intelligently automate outreach at scale. Advanced algorithms power lead scoring, conversation intelligence, and detailed analytics for sales performance.
Дятел: Woodpecker’s automation tools focus on condition-based campaigns and adaptive sending. The platform offers A/B testing for email campaigns to improve performance. AI features are lighter than Apollo’s but cover what most cold email senders need.
5. Phone Dialer and Calling Features
Аполлон: Apollo includes a built-in cloud-based dialer for making calls directly from one platform. Call logging and recordings tie to contact records. The dialer pulls phone numbers from Apollo’s contact database for fast prospecting.
Дятел: Woodpecker is email-only and does not include a phone dialer. If you need calling features, you’ll need a separate tool. The focus stays on cold email and follow ups.
6. Аналитика и отчетность
Аполлон: Apollo offers detailed analytics on sales and marketing campaigns. Track team performance, sequences, calls, and revenue in one dashboard. The platform’s analytics and reporting tools help sales managers identify areas for improvement.
Дятел: Woodpecker provides campaign statistics including open rates, click rates, reply rates, and bounce rates. Users have noted that the analytics lack the detail and precision of other platforms. Reporting is functional but not deep.
7. Integrations and API Access
Аполлон: Apollo integrates with popular CRM systems, Google Calendar, and major sales tools. The Apollo Chrome extension runs in your browser and lets you grab leads from LinkedIn profile pages and company websites. API access is available on higher paid plans for custom workflows created by your dev team.
Дятел: Woodpecker integrates with Gmail, Outlook, and any IMAP service. It also connects to Пайпдрайв, HubSpot, Calendly, and Zapier. The platform offers webhooks and api access for custom connections on paid plans.
8. Team and Agency Features
Аполлон: Apollo supports team collaboration through shared sequences and contact records. Sales managers get visibility into team performance and sales processes. The Organization plan adds advanced security features for enterprises with paying customers across departments.
Дятел: Woodpecker offers a dedicated agency plan with white label features. Agencies can manage multiple clients from one woodpecker account using the centralized inbox. The agency tier suits high-volume agencies running mass campaigns for clients.
9. Pricing and Cost Comparison
Давайте сравним тарифные планы.
| Аспект | Аполлон | Дятел |
|---|---|---|
| Бесплатно / Пробный период | Free plan with 60 credits | 7-дневная бесплатная пробная версия |
| Начальная цена | $49/user/month (Basic) | 24 доллара в месяц (стартовый тариф) |
| Средний уровень | $79/user/month (Professional) | 126 долларов в месяц (рост) |
| Высший уровень | $119/user/month (Organization) | 903 доллара в месяц (масштаб) |
| Высший уровень | Custom (Enterprise) | 6 666 долларов в месяц (максимум) |
| Модель выставления счетов | Per-user with credits | Per-account with volume tiers |
Аполлон: Apollo uses per-user pricing with credit-based features. The basic plan starts at $49 per user per month for growing sales teams. The professional plan at $79 includes more advanced features and the organization plan at $119 adds advanced security features.
Дятел: Woodpecker pricing starts at $24/month for the Starter plan. The Growth plan at $126/month suits most teams running multiple campaigns. Higher tiers like Scale and Max support agencies with many active clients.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| База данных контактов B2B | Аполлон | Встроено более 270 миллионов контактов |
| Лучшая доставляемость электронных писем | Дятел | Built-in warm-up and inbox rotation |
| Функции телефонных звонков | Аполлон | Встроенный облачный номеронабиратель |
| Управление отношениями с клиентами агентства | Дятел | Dedicated agency plan with white label |
| Универсальная платформа для продаж | Аполлон | Data, outreach, and analytics in one |
| Простой инструмент для рассылки холодных писем. | Дятел | Удобный и простой в использовании. |
| Самая низкая цена входа | Дятел | Начальная цена — 24 доллара в месяц. |
💰 Ваш бюджет
Apollo starts at $49/user/month and adds up with multiple seats. Woodpecker starts at just $24/month for the Starter plan. Tight budgets favor Woodpecker, but Apollo’s database often justifies the higher cost for sales teams.
🔌 Ваш технологический стек
Apollo integrates natively with CRMs, Google Calendar, and major sales tools. Woodpecker connects with Gmail, Outlook, and IMAP services. Pick based on what tools you already use to find more clients.
📝 Ваш стиль взаимодействия с аудиторией
Apollo suits multi channel outreach with email, phone, and социальные сети platforms. Woodpecker focuses on email-only cold emailing with strong follow ups. Match the tool to your sales processes.
🎓 Ваш уровень опыта
Apollo has a steeper learning curve with its many advanced features. Woodpecker has a simpler user interface for beginners. Sales teams with less experience may prefer Woodpecker’s focused approach.
🆓 Бесплатные пробные версии и демо-версии
Apollo offers a free plan with 60 monthly email credits. Woodpecker provides a 14-day free trial with all features. Test both before committing to paid plans for your team.
🛟 Варианты поддержки
Apollo offers chat, email, and dedicated reps for Organization plan customers. Woodpecker’s customer support gets mixed reviews — many users find them super helpful, others report slow responses.
Руководство по переключению
Уже используете один из этих инструментов? Вот чего следует ожидать, если вы перейдете на него.
🔄 Переходите с Apollo на Woodpecker?
✅ Что вы получите:
- Built-in email warm-up and inbox rotation
- Lower entry price at $24/month for Starter plan
- Dedicated agency plan with white label features
❌ Что вы потеряете:
- Доступ к базе данных, содержащей более 270 миллионов контактов.
- Built-in cloud dialer with call logging
- Apollo Chrome extension for LinkedIn lead generation
📋 Как переключиться:
- Export your Apollo contacts and sequences as CSV
- Create a woodpecker account and connect email accounts
- Run email verification and start your first campaign with warm-up
🔄 Переходите с Woodpecker на Apollo?
✅ Что вы получите:
- Massive contact database with 270M+ contacts and 60M companies
- Built-in cloud dialer, intent data, and lead scoring
- AI assisted email writing and conversation intelligence
❌ Что вы потеряете:
- Dedicated email warm-up tool
- Inbox rotation for multiple mailboxes
- Agency plan with white label client management
📋 Как переключиться:
- Export your Woodpecker campaigns and prospect lists
- Create an Apollo account and install the Apollo Chrome extension
- Import contacts and rebuild your customizable sequences
Что не было рассмотрено в нашем обзоре
This comparison focused on individual users and small to medium sized businesses. We didn’t test enterprise SSO setups or bulk procurement contracts for either site. Apollo’s deep CRM integrations with Salesforce custom objects weren’t fully explored. Woodpecker’s mass-send performance at the Max plan tier also wasn’t part of our testing. If you manage 100+ users or run very high volume cold email, your priorities and the answer may differ.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Ценообразование и выгода | Дятел |
| 📊 База данных контактов | Аполлон |
| 📧 Доставка электронных писем | Дятел |
| 📞 Характеристики телефона | Аполлон |
| 🤖 AI and Intelligence | Аполлон |
| 🏢 Особенности агентства | Дятел |
| 📈 Аналитика и отчетность | Аполлон |
| 🏆 Общий победитель | Аполлон |
🏆 ПОБЕДИТЕЛЬ: АПОЛЛО
Компания Apollo побеждает в 4 из 7 категорий.
Лучше всего подходит для: Sales intelligence, lead generation, full-cycle sales teams, sales and marketing teams needing one platform
Apollo and Woodpecker serve different needs.
Apollo is a full sales engagement platform with a massive contact database.
Woodpecker is a focused cold email tool with strong deliverability.
Woodpecker is excellent for cold email specialists and agencies with multiple clients.
However, for sales teams needing lead intelligence, dialing, and personalized outreach, Apollo is the better choice.
Больше информации об «Аполлоне» в сравнении с другими программами.
Here’s how Apollo stacks up against other sales tools and lead generation competitors:
Аполлон против ZoomInfo
Аполлон побеждает в: Free plan, lower entry price, simpler interface for medium sized businesses
ZoomInfo побеждает по следующим показателям: Hundreds of firmographic data points, deeper enterprise data, intent data depth
Apollo vs Salesrobot
Аполлон побеждает в: Bigger contact database, broader sales engagement tools, built-in dialer
Salesrobot wins on: Superior LinkedIn outreach, focused cold outreach over LinkedIn and email
Аполлон против UpLead
Аполлон побеждает в: Built-in dialer, lead scoring, conversation intelligence, customizable sequences
UpLead побеждает по следующим показателям: Real-time email verification, simpler B2B lead generation focus, higher accuracy claims
Аполлон против Луши
Аполлон побеждает в: Full sales engagement platform, email sequences, sales call automation
Луша побеждает по следующим критериям: Quick contact info from social media platforms, simpler Chrome extension workflow
Аполло против Снов.ио
Аполлон побеждает в: Bigger database (270M+ vs Snov), advanced filters, intent data, lead intelligence
Snov.io побеждает по следующим показателям: Dedicated sales CRM, simpler Chrome plugin, LinkedIn integration for campaigns
Больше информации о дятле в сравнении с другими.
Here’s how Woodpecker stacks up against other cold email tools and outreach platforms:
Дятел против лемлиста
Дятел побеждает в: Agency plan, white label, deliverability monitor, condition-based campaigns
Lemlist побеждает по следующим параметрам: Unlimited email sending on all plans, custom images, multi channel capabilities
Дятел против Saleshandy
Дятел побеждает в: More mature email warm-up, adaptive sending, A/B testing on multiple mailboxes
Saleshandy побеждает по следующим критериям: Unlimited clients without extra charges, advanced personalization, unified inbox with sender rotation
Дятел против Reply.io
Дятел побеждает в: Simpler user interface, dedicated agency plan, built-in email warm-up
Reply.io побеждает в: Advanced automation features, native CRM integration, multi channel sequences
Дятел против Кленти
Дятел побеждает в: Cold email focus, agency plan, simpler learning curve for new users
Кленти побеждает по следующим критериям: Full sales engagement, automates both inbound and outbound sales processes
Woodpecker vs Overloop
Дятел побеждает в: Deeper email warm-up, deliverability monitor, established cold email plan
Overloop wins on: Multi channel approach with cold emails, LinkedIn, and sales calls to contacts
Часто задаваемые вопросы
Что такое email-маркетинг Apollo?
Apollo email is the platform’s outreach feature for personalized cold emails. It includes AI assisted email writing, customizable sequences, and detailed analytics tied to its 270M+ contact database.
Сколько стоит подписка на Apollo в месяц?
Apollo offers a free plan with 60 monthly email credits. Paid plans start at $49/user/month for Basic, $79 for Professional, and $119 for Organization with advanced security features.
Можно ли бесплатно пользоваться приложением Woodpecker?
Woodpecker offers a 7-day free trial. After the trial, paid plans start at $24/month for Starter. There is no permanent free plan like Apollo offers.
What is Woodpecker cold email used for?
Woodpecker is a cold email software for automated outreach campaigns and follow ups. It helps sales teams and agencies run cold email sequences with built-in warm-up and inbox rotation.
Можно ли использовать Apollo и Woodpecker вместе?
Yes. Many sales teams use Apollo to find verified emails and high quality leads. Then they export contacts to Woodpecker for cold emailing with better deliverability features.
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