⚡ Quick Verdict:
- Цены: Apollo starts at $49/month vs Reply IO at $49/user/month — both have similar entry points but Apollo includes more features at each tier
- Лучше всего подходит для: Apollo for sales intelligence and B2B database access, Reply IO for multichannel outreach sequences across email, LinkedIn, and SMS
- Ключевое отличие: Apollo combines a 270M+ contact database with sales engagement in one platform, while Reply IO focuses on multichannel automation with a smaller 85M contact database
- Our pick: Apollo for most sales teams — the larger database, built-in lead scoring, and conversation intelligence give it an edge for data-driven selling
Sales teams compare Apollo and Reply IO for one reason.
They want to book more meetings without cold calling strangers.
Both platforms promise to fill your pipeline with qualified leads.
Но они используют совершенно разные подходы к взаимодействию с отделом продаж.
Apollo focuses on data intelligence and lead scoring.
Reply IO specializes in multichannel sequences across email, LinkedIn, and phone.
Обзор
This Apollo vs Reply io comparison covers pricing, features, and ease of use for both platforms.
We also break down who each sales tool works best for.
Our sources include published specs, documentation, and G2 reviews from sales professionals.
Our writers spent hands-on time with each platform.
Those observations appear in the “What Our Team Noticed” sections below.
By the end, you’ll know which sales engagement platform fits your sales team.
Что такое «Аполлон»?
Apollo is a data-driven sales engagement platform for B2B organizations.
It helps sales teams identify, connect with, and close deals with ideal buyers.
The Apollo platform combines a buyer database of over 270 million contacts with sales automation tools.
Sales professionals use it for lead generation, email sequences, and deal management.
Apollo provides over 200 data points on leads for accurate data enrichment.
Аполлон
Access 270M+ contacts with verified emails and phone numbers. Apollo combines sales intelligence with email automation to help sales teams find and engage ideal buyers faster.
Цены Apollo
Here’s what Apollo costs in 2026. The platform offers four pricing tiers to match different team sizes.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатно | $0 | Solopreneurs testing the Apollo platform |
| Базовый | 49 долларов в месяц | Растущие отделы продаж нуждаются в более продвинутых функциях. |
| Профессиональный | 79 долларов в месяц | Sales managers requiring advanced analytics |
| Организация | 119 долларов в месяц | Large enterprises with custom requirements |
Pricing verified April 2026.
Бесплатная пробная версия: Yes — Apollo offers a free plan with 60 monthly email credits and basic features.
Гарантия возврата денег: Contact Apollo support for refund policies on paid plans.
📌 Примечание: The free plan includes unlimited email credits for sequences but limits export credits. The Basic plan adds more advanced search filters and API access. The Professional plan unlocks conversation intelligence and advanced security features.
⚠️ Предупреждение: Some G2 reviews mention Apollo’s pricing structure can feel inflexible for medium sized businesses. Annual billing is required for the best rates, which locks you in for 12 months.
Основные преимущества программы «Аполлон»
Here’s what makes Apollo worth considering for your sales team:
- Обширная база данных контактов: Access over 270 million contacts and 60 million companies. The database includes verified emails and phone numbers with advanced search filters to find your ideal buyers.
- Оценка потенциальных клиентов с помощью ИИ: Apollo uses AI models to score and prioritize leads based on fit criteria. This helps sales teams focus on the most accurate data and relevant leads first.
- 200+ Data Points: Each contact includes over 200 data points for data enrichment. You get job titles, company information, intent data, and more for personalized outreach.
- Sales Engagement Tools: Create customized email sequences with the built-in automation. The Apollo Chrome extension lets you capture contact info directly from LinkedIn profiles and company websites.
- Встроенный номеронабиратель: Make calls directly from the platform with call logging and recordings. This saves time by keeping all sales activities in one platform.
- Управление сделками: Track deals through your sales pipeline with detailed analytics. Sales managers can monitor team performance and sales processes from a single dashboard.
- CRM Интеграция: Apollo integrates with popular CRM systems to sync contact data. This keeps your sales tools connected without manual data entry.
What Our Team Noticed
Наш писатель signed up for Apollo and spent several days exploring the platform. Here’s what stood out from that hands-on time:
Плюсы и минусы Apollo
✅ Плюсы
- Massive database with 270M+ contacts and verified emails
- AI lead scoring prioritizes high quality leads automatically
- Built-in dialer with call logging saves time on outreach
- Free plan available with 60 monthly email credits
- Conversation intelligence for sales coaching included
❌ Минусы
- G2 reviews mention data accuracy issues with some contact info
- User interface feels outdated according to some G2 reviewers
- Emails sometimes land in spam folders per user reports
- Learning curve can be steep for new users with so many features
Что такое Reply IO?
Reply IO is a multichannel sales engagement platform for sales and marketing teams.
Это помогает отделам продаж автоматизировать взаимодействие с клиентами по электронной почте, LinkedIn, SMS и телефону.
The platform allows users to create multichannel sequences for personalized outreach campaigns.
Reply IO включает в себя базу данных B2B, содержащую более 85 миллионов контактов, для создания целевых списков потенциальных клиентов.
Sales agencies and outbound sales teams use it to scale cold outreach and schedule meetings.
Ответ IO
Automate your sales outreach across multiple channels. Reply IO combines email automation, LinkedIn outreach, and phone calls in one sales engagement platform with AI-powered personalization.
Ответить на запрос о ценах на ввод-вывод
Here’s what Reply IO costs in 2026. The pricing plans scale based on features and team size.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Объем электронных писем | 49 долларов США/пользователь/месяц | Individual users focused on email campaigns |
| Многоканальный | 89 долларов США/пользователь/месяц | Sales teams needing multiple communication channels |
| Джейсон ИИ SDR | 500 долларов США/пользователь/месяц | Teams wanting AI-powered sales automation at scale |
Pricing verified April 2026.
Бесплатная пробная версия: Yes — all Reply IO plans come with a 14-day free trial. The platform also offers a free plan to connect with potential clients.
Гарантия возврата денег: Contact the customer support team for refund requests on paid plans.
📌 Примечание: The Email Volume plan includes unlimited mailboxes and email warmup. The Multichannel plan adds LinkedIn automation, phone calls, SMS, and WhatsApp. The Agency plan starts at $166/month billed annually and supports unlimited clients.
⚠️ Предупреждение: G2 reviews mention the pricing limits how many contacts sales reps can reach monthly. Some users report the pricing feels high compared to the value received, especially considering issues with functionality and customer support.
Основные преимущества функции Reply IO
Here’s what makes Reply IO worth considering for your outbound sales:
- Многоканальные последовательности: Create automated outreach across email, LinkedIn messages, phone calls, SMS, and WhatsApp. This multichannel engagement approach helps reach prospects through various communication channels.
- Джейсон AI SDR: The AI-powered sales feature automates LinkedIn outreach and follow-up processes. This AI SDR helps book meetings while handling most time consuming tasks for your sales team.
- Неограниченное количество разминочных писем по электронной почте: The Email Deliverability Suite includes email warm-up, health checks, and domain monitoring. This protects sender reputation and keeps emails out of spam folders.
- База данных контактов B2B: Access over 85 million global contacts for building targeted prospect lists. The free database helps find new users and potential clients without extra cost.
- Единый почтовый ящик: Manage all communications from a centralized inbox without switching tabs. This saves time by keeping email, LinkedIn messages, and phone calls in one place.
- Персонализация на основе искусственного интеллекта: Create personalized email templates with dynamic content and custom variables. The AI technologies help make every touchpoint personal for better engagement.
- Подробный анализ: Track campaign performance with actionable data and gain valuable insights. A/B testing options let you test different subject lines and messaging styles.
What Our Team Noticed
Our writer signed up for Reply IO and spent time exploring the sales engagement platform. Here’s what stood out from that hands-on experience:
Ответить Плюсы и Минусы
✅ Плюсы
- True multichannel sequences across email, LinkedIn, SMS, and calls
- Jason AI SDR automates LinkedIn outreach and follow-ups
- Unlimited email warmup protects sender reputation
- Unified inbox keeps all channels in one place
- 14-дневный бесплатный пробный период для всех платных тарифов.
❌ Минусы
- User interface feels outdated and not intuitive per G2 reviews
- Setting up sequences takes significant time according to users
- Customer support receives mixed reviews for response speed
- LinkedIn automation features have reported functionality issues
Сравнение характеристик
Now let’s dive into a detailed comparison of Apollo vs Reply IO. We’ll explore 10 key features to help you determine which sales engagement platform best suits your needs.
| Особенность | Аполлон | Ответ IO |
|---|---|---|
| Начальная цена | 49 долларов в месяц | 49 долларов США/пользователь/месяц |
| Бесплатный план | ✅ 60 кредитов в месяц | ✅ Ограниченные возможности |
| Contact Database Size | ✅ Более 270 миллионов контактов | ✅ Более 85 миллионов контактов |
| Оценка лидов | ✅ На основе искусственного интеллекта | ❌ |
| Многоканальные последовательности | ✅ Email + Calls | ✅ Email, LinkedIn, SMS, Calls |
| Автоматизация LinkedIn | ❌ Chrome extension only | ✅ Встроенная автоматизация |
| Подготовка к отправке электронного письма | ❌ | ✅ Без ограничений |
| Анализ диалогов | ✅ | ❌ |
| Встроенный номеронабиратель | ✅ | ✅ |
| Лучше всего подходит для | Data-driven sales teams | Multichannel outreach agencies |
1. База данных контактов B2B
Аполлон: The Apollo platform provides access to over 270 million contacts and 60 million companies. Each contact includes 200+ data points for accurate data enrichment, including verified emails, phone numbers, job titles, and company information. The advanced search filters help sales professionals find ideal buyers quickly using intent data and firmographic criteria.
Ответ IO: Reply IO includes a B2B lead database with over 85 million contacts for building targeted prospect lists. The platform offers its own free database to help users find potential leads without extra cost. While smaller than Apollo’s database, it integrates directly with the outreach sequences for faster campaign setup.
2. Lead Scoring and Intelligence
Аполлон: Apollo uses AI models to score and prioritize leads based on fit criteria. The lead scoring feature helps sales teams focus on high quality leads that match their ideal customer profile. Sales managers can customize scoring rules based on job title, company size, industry, and engagement signals to ensure data accuracy in prospect prioritization.
Ответ IO: Reply IO does not include built-in lead scoring capabilities. The platform focuses on outreach automation rather than lead intelligence. Users need to rely on third party tools or their own research to prioritize which potential clients to contact first in their email campaigns.
3. Email Automation and Sequences
Аполлон: Apollo’s sales engagement capabilities let users create customizable sequences tailored to specific leads. The platform automates email sequences with AI-assisted email writing and email templates. Apollo aims to intelligently automate outreach by engaging prospects at optimal times based on engagement data.
Ответ IO: Reply IO excels at email automation with personalized email templates based on prompts. The platform offers unlimited emails on higher plans with sender rotation to avoid spam folders. AI personalization features include dynamic content and custom variables to make every touchpoint personal for better engagement rates.
4. Многоканальные возможности
Аполлон: Apollo focuses primarily on email and phone outreach. The built-in dialer supports call logging and recordings associated with contact records. While the Apollo Chrome extension captures contact info from LinkedIn profiles, it doesn’t offer automated LinkedIn outreach sequences like Reply IO does.
Ответ IO: Reply IO’s multichannel approach covers email, LinkedIn, phone calls, SMS, and WhatsApp. Users can create automated, blended, and conditional sequences combining multiple communication channels. The platform can send connection requests and LinkedIn messages as part of automated outreach campaigns.
⚠️ Предупреждение: G2 reviews mention Reply IO’s LinkedIn automation features can be buggy and may not function as advertised. Test the LinkedIn outreach features during your free trial before committing.
5. Доставляемость электронных писем
Аполлон: Apollo provides verified emails in its database but does not include built-in email warmup tools. G2 reviews mention some users experience emails landing in spam folders. Users may need third party mail servers or warmup tools to maintain good sender reputation for their outreach efforts.
Ответ IO: Reply IO includes an Email Deliverability Suite with unlimited email warmup, email health checks, and domain monitoring. Automated warm-up tools gradually ramp up sending volume to protect sender reputation. The platform also offers email validation to check the accuracy of email addresses before outreach campaigns.
6. AI Features and Automation
Аполлон: Apollo provides AI-assisted email writing to help ремесло effective outreach messages. The platform’s conversation intelligence feature analyzes sales calls for coaching insights. AI models also power the lead scoring and data enrichment capabilities across the Apollo platform.
Ответ IO: Reply IO’s Jason AI feature acts as an AI SDR to handle LinkedIn outreach and follow-up processes. The AI-powered sales automation helps book meetings while handling time consuming tasks. The AI Chat feature captures leads and the platform uses AI technologies throughout for personalization.
7. Интеграции и технологический стек
Аполлон: Apollo integrates with popular CRM systems to enhance lead and customer interaction tracking. The platform offers API access on paid plans for custom integrations. The Apollo Chrome extension works directly with LinkedIn and company websites to capture contact info during prospecting.
Ответ IO: Reply IO integrates with various third party tools including CRM systems and Google Calendar. The platform supports connection with third party mail servers for better deliverability. However, G2 reviews mention the integration capabilities can be buggy with data synchronization issues.
8. Аналитика и отчетность
Аполлон: Apollo provides detailed analytics on sales and marketing campaigns. Sales managers can track team performance, monitor sales processes, and identify areas for improvement. The analytics help measure campaign performance and improve outreach strategies over time.
Ответ IO: Reply IO offers actionable data through various dashboards to track campaign performance. Users can gain valuable insights from detailed analytics on open rates, reply rates, and meeting bookings. A/B testing options let teams test different subject lines, messaging styles, and sending schedules.
9. Пользовательский опыт и интерфейс
Аполлон: G2 reviews mention Apollo’s user interface can feel outdated and not user-friendly. The extensive feature set creates a learning curve for new users. Some users report slow loading times and glitches that affect usability during daily sales activities.
Ответ IO: G2 reviews similarly note Reply IO’s user interface feels outdated and not intuitive. The complexity of features often overwhelms new users with a steep learning curve. Setting up sequences can take significant time according to users, leading to diminishing returns for some.
⚠️ Предупреждение: Both platforms receive similar criticism for their interfaces. Try the free plans or trials to see which workflow feels more natural for your sales team before committing to paid plans.
10. Ценообразование и стоимость
Давайте сравним тарифные планы.
| Уровень плана | Аполлон | Ответ IO |
|---|---|---|
| Бесплатно | $0 (60 credits) | 0 долларов (ограниченное количество) |
| Вход | 49 долларов в месяц (базовый тариф) | 49 долларов США/пользователь/месяц (объем рассылок) |
| Средний уровень | 79 долларов в месяц (профессиональный тариф) | 89 долларов США/пользователь/месяц (многоканальный режим) |
| Предприятие | 119 долларов в месяц (для организаций) | 500 долларов США/пользователь/месяц (Jason AI SDR) |
Аполлон: Apollo offers more features at lower price points with flat monthly pricing. The free plan includes 60 monthly email credits for testing. The Basic plan at $49/month provides solid value for growing sales teams with access to the full contact database and advanced features.
Ответ IO: Reply IO uses per-user pricing which scales up quickly for sales teams. The Email Volume plan matches Apollo’s entry price but with less database access. The Multichannel plan at $89/user/month adds LinkedIn and SMS automation but costs more for teams with multiple accounts.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Ограниченный бюджет | Аполлон | Free plan with 10K credits monthly |
| Large B2B database access | Аполлон | Более 270 миллионов контактов против более 85 миллионов. |
| Автоматизация LinkedIn | Ответ IO | Built-in LinkedIn sequences |
| AI SDR agent | Ответ IO | Jason AI handles full outreach |
| Built-in dialer for calls | Галстук | Both include calling features |
| Email warmup included | Ответ IO | Unlimited warmup on all plans |
| CRM-style deal tracking | Аполлон | Full deal management pipeline |
💰 Ваш бюджет
Apollo wins on value with a generous free plan that includes 10,000 monthly email credits. Reply IO starts at $49 per user per month with no free tier.
🔌 Ваш технологический стек
Apollo integrates natively with Salesforce, HubSpot, and most major CRMs. Reply IO also supports these platforms plus deeper LinkedIn Sales Navigator integration.
📝 Ваш стиль взаимодействия с аудиторией
If you focus on email-first outreach with occasional calls, Apollo handles this well. For true multichannel sequences across email, LinkedIn, SMS, and phone, Reply IO offers more flexibility.
🎓 Уровень опыта вашей команды
Apollo’s interface is more intuitive for beginners building their first sequences. Reply IO’s multichannel setup has a steeper learning curve but rewards experienced SDR teams.
🆓 Бесплатные пробные версии и демо-версии
Apollo offers a permanent free plan to test core features. Reply IO provides a 14-day free trial with full access to evaluate before committing.
🛟 Варианты поддержки
Both platforms offer email support and knowledge bases. Reply IO includes onboarding assistance for higher tiers, while Apollo provides community forums and webinars.
Руководство по переключению
Уже используете один из этих инструментов? Вот чего следует ожидать, если вы перейдете на него.
🔄 Switching from Apollo to Reply IO?
✅ Что вы получите:
- Built-in LinkedIn automation for connection requests and messages
- Jason AI SDR agent that handles prospecting automatically
- Неограниченное время ожидания ответа по электронной почте включено во все платные тарифные планы.
❌ Что вы потеряете:
- Доступ к базе данных Apollo, содержащей более 270 миллионов контактов.
- Built-in deal management and pipeline tracking
- Free tier for ongoing prospecting
📋 Как переключиться:
- Export your contact lists and sequences from Apollo
- Create your Reply IO account and import contacts via CSV
- Rebuild sequences using Reply IO’s Magic Sequence feature for faster setup
🔄 Switching from Reply IO to Apollo?
✅ Что вы получите:
- Access to 270M+ contacts with 200+ data points per profile
- Built-in deal management for tracking pipeline stages
- Generous free plan with 10,000 monthly email credits
❌ Что вы потеряете:
- Встроенные возможности автоматизации LinkedIn
- Jason AI SDR for автономный prospecting
- Неограниченное количество функций для предварительной подготовки электронных писем.
📋 Как переключиться:
- Export your contact lists and email templates from Reply IO
- Sign up for Apollo and connect your email accounts
- Import contacts and rebuild sequences using Apollo’s workflow строитель
What Our Review Didn’t Cover
This comparison focused on core sales engagement features for small to mid-sized sales teams. We didn’t test enterprise SSO integration or evaluate custom API implementations. Our observations are based on published documentation and G2 reviews. If you’re managing 100+ SDRs or need custom data compliance workflows, your priorities may differ from what we’ve covered.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Аполлон |
| 📊 База данных B2B | Аполлон |
| ✉️ Email Automation | Галстук |
| 🔗 Многоканальный | Ответ IO |
| 🤖 Функции ИИ | Ответ IO |
| 👶 Простота использования | Аполлон |
| 🔌 Интеграции | Галстук |
| 🏆 Общий победитель | Аполлон |
🏆 ПОБЕДИТЕЛЬ: Аполлон
Apollo wins 4 out of 8 categories with 2 ties.
Лучше всего подходит для: Sales teams needing prospecting and engagement in one platform, budget-conscious startups, teams that prioritize email outreach
Apollo and Reply IO take different approaches to sales engagement.
Apollo combines a massive B2B database with email sequencing and deal management.
Reply IO focuses on multichannel automation across email, LinkedIn, SMS, and calls.
Reply IO excels for teams running complex multichannel campaigns with LinkedIn as a core channel.
However, for most sales teams that need prospecting, engagement, and pipeline tracking in one tool, Apollo delivers more value at a better price.
Больше информации об «Аполлоне» в сравнении с другими программами.
Вот как компания Apollo выглядит на фоне других конкурентов:
Аполлон против Немедленно
Аполлон побеждает в: Built-in B2B database (270M+ contacts), deal management pipeline, conversation intelligence features
Мгновенно выигрывает по: Email deliverability optimization, simpler pricing model, faster setup for cold email campaigns
Аполло против Снов.ио
Аполлон побеждает в: Larger contact database, built-in dialer and meeting scheduler, more advanced lead scoring
Snov.io побеждает по следующим показателям: Lower entry pricing, Chrome extension for LinkedIn prospecting, simpler email verification
Аполлон против ZoomInfo
Аполлон побеждает в: More affordable pricing (free tier available), built-in sales engagement tools, easier onboarding
ZoomInfo wins on: Data accuracy for enterprise accounts, intent data depth, buyer journey insights
Apollo vs Outreach
Аполлон побеждает в: Built-in prospecting database, lower total cost, simpler implementation
Успехи в информационно-просветительской работе: Enterprise-grade sales automation, revenue intelligence, larger customer base
Больше информации о сравнении Reply IO
Вот как Reply IO выглядит на фоне конкурентов:
Ответ IO против Лемлист
Ответ IO wins on: Jason AI SDR for autonomous prospecting, built-in dialer, unified inbox management
Lemlist побеждает по следующим параметрам: Персонализация изображений, LinkedIn голос messages, lower starting price
Ответ IO против Saleshandy
Ответ IO wins on: Multichannel sequences including SMS and calls, AI-powered reply handling, larger contact database
Saleshandy побеждает по следующим критериям: Email tracking simplicity, sender rotation features, more affordable team pricing
Ответ IO против Кленти
Ответ IO wins on: AI SDR capabilities, built-in contact database, LinkedIn automation depth
Кленти побеждает по следующим критериям: CRM integration depth, sales playbook templates, conversation routing features
Ответ IO против Дятел
Ответ IO wins on: Multichannel beyond email, AI-generated sequences, larger prospect database
Дятел побеждает в: Email deliverability focus, agency-friendly features, simpler pricing structure
Часто задаваемые вопросы
What is Apollo.io used for?
Apollo is a sales intelligence and engagement platform that helps sales teams find prospects, enrich contact data, and automate outreach. It combines a B2B database of 270M+ contacts with email sequencing and deal management tools.
Для чего используется Reply IO?
Reply IO is a multichannel sales engagement platform that automates outreach across email, LinkedIn, SMS, and phone calls. It includes Jason AI, an AI-powered SDR that can handle prospecting tasks automatically.
Действительно ли Apollo.io бесплатен?
Yes, Apollo offers a permanent free plan with 10,000 email credits per month and access to basic prospecting features. Paid plans start at $49 per month for additional features like advanced filters and higher credit limits.
Есть ли у Reply IO бесплатный тарифный план?
Reply IO does not offer a permanent free plan. They provide a 14-day free trial to test the platform before committing to paid plans starting at $49 per user per month.
Which is better for lead generation: Apollo or Reply IO?
For lead generation specifically, Apollo is stronger. It includes a database of 270M+ contacts with advanced search filters and intent data. Reply IO has a smaller 85M+ contact database and focuses more on engagement than prospecting.
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