⚡ Краткий вывод:
- Цены: Pictory starts at $19/month vs InVideo at $28/month (free plan available on InVideo)
- Лучше всего подходит для: Pictory for blog-to-video and content repurposing, InVideo for branded social media videos with timeline control
- Ключевое отличие: Pictory edits videos by editing text transcripts, while InVideo gives you a traditional timeline editor with 4,000+ templates
- Наш выбор: Pictory for most beginners — it turns long-form articles into short clips faster than any tool we tried
Pictory AI and InVideo both promise to turn your text into video.
Но пути к этому они выбирают совершенно разные.
Pictory edits videos through text transcripts.
InVideo gives you a full timeline-based video editor.
This invideo vs pictory comparison breaks down which AI video генератор fits your workflow.
For example, video marketing teams will pick a different winner than faceless channels on YouTube.
Обзор
This Pictory vs Invideo comparison covers pricing, features, ease of use, and AI capabilities.
We also break down who each video editing tool works best for.
Our sources include published specs, documentation, and G2 reviews from real users.
В конце концов, вы узнаете, какой из них... Генератор видео на основе ИИ соответствует вашим потребностям.
Что такое Пиктори?
Pictory is an AI video generator built for text-to-video workflows.
It turns blog posts, scripts, and webinars into short videos.
You can edit video by editing the text transcript.
The platform supports over 20 languages for transcription and подписи.
Most users choose Pictory for content repurposing without learning a video editor.
Пиктори
Pictory excels at turning long articles into short, snackable clips. The text-based editing approach saves hours for non-editors. Use it for blog repurposing and social media videos.
Пикторийные цены
Here’s what Pictory pricing looks like in 2026. Let’s break it down.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стартер | 19 долларов в месяц | Творческие люди-одиночки и блогеры |
| Профессиональный | 39 долларов в месяц | YouTubers and small marketing teams |
| Команды | 99 долларов в месяц | Agencies with multiple editors |
| Предприятие | Обычай | Large brands with custom needs |
Pictory pricing verified May 2026.
Бесплатная пробная версия: Yes — 14-day free trial with three editing projects, no credit card required.
Гарантия возврата денег: No published refund policy. You can cancel anytime before the next billing cycle.
📌 Примечание: Pictory pricing is structured around video minutes per month, not video count. Annual billing saves roughly 20% across all tiers, and the free trial covers videos up to 10 minutes long.
⚠️ Предупреждение: Pictory users have reported occasional site failures and inconsistencies during video generation. Premium stock photo access and ElevenLabs AI voiceovers may require paid add-ons on the Starter tier.
Key Benefits of Pictory
Here’s what makes Pictory worth considering:
- Редактирование текста: Edit your video simply by editing the transcript. This makes Pictory ideal for non-editors who hate timeline tools.
- Статья в видео: Paste a URL or script and Pictory selects stock clips, adds AI voiceover, and generates a video. Most users finish a draft in under 15 minutes.
- Premium Stock Footage: Pictory pulls from Shutterstock, Getty Images, and Storyblocks libraries. The footage quality matters for brand and B2B content.
- Auto-Captioning in 20+ Languages: Pictory adds captions automatically. This helps reach a global audience without manual subtitle work.
- Голосовое озвучивание с использованием ИИ: Pictory offers professional AI text-to-speech voices that sound human-like. The Professional plan also includes ElevenLabs voice options.
- Long-to-Short Repurposing: Pictory excels at turning long-form articles or webinars into short, snackable clips. Video creators who need to create content from existing blog posts find this user friendly approach saves real time for any бизнес.
Что заметила наша команда
Наш писатель signed up for Pictory and spent several days exploring the platform. Here’s what stood out from that hands-on time:
Pictory Pros & Cons
✅ Плюсы
- Text-based transcript editing makes the editing process simple for non-editors
- Script to Video feature converts written content into video in minutes
- Auto-captions in 20+ languages enhance accessibility and reach
- Premium stock library from Shutterstock and Getty Images included
❌ Минусы
- No permanent free plan — only a 14-day free trial
- Template selection feels limited compared to competing platforms
- No voice cloning option and аватар library is fairly basic
Что такое InVideo?
InVideo is an online video editor with AI-powered features built in.
It works like an artist’s canvas with a timeline-based editor.
You get over 4,000 customizable templates and more features than most rival tools.
InVideo includes a library of over 8 million stock media options.
Most users pick InVideo for branded social media videos and YouTube content.
В видео
InVideo combines AI prompt-to-video with a traditional timeline editor. Use it for branded marketing videos, YouTube content, and Instagram stories. The free plan lets you create videos with watermarks.
Цены на InVideo
Вот сколько будет стоить InVideo в 2026 году. Давайте разберем это подробнее.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Бесплатно | $0 | Тестирование платформы с экспортом с водяными знаками. |
| Плюс | 28 долларов в месяц | Solo creators making YouTube videos |
| Макс | 50 долларов в месяц | Marketers needing more AI generations |
| Генеративный | 100 долларов в месяц | Advanced creators using AI heavily |
| Команда | 899 долларов в месяц | Large agencies and brand teams |
InVideo pricing verified May 2026.
Бесплатная пробная версия: Yes — free-forever plan with watermarked exports. No credit card required to start.
Гарантия возврата денег: InVideo offers refunds within the first week of a paid subscription in most cases.
📌 Примечание: InVideo’s free plan caps videos at 15 minutes but limits exports. Paid tiers add AI generations, longer video minutes, and premium stock media access. The Generative plan unlocks heavy AI usage including voice cloning.
⚠️ Предупреждение: Some users have experienced issues with InVideo’s voice-over synchronization with video. The jump from Generative ($100) to Team ($899) is steep, so plan accordingly if you need multi-seat access.
Основные преимущества InVideo
Вот что делает InVideo достойным внимания:
- Timeline-Based Editor: InVideo gives you a traditional timeline editor for manual adjustments. You can fine-tune every transition, animation, and text overlay.
- 4,000+ Templates: InVideo offers over 4,000 customizable templates for video creation. The template library covers YouTube videos, Instagram stories, ads, and more.
- AI Voice Cloning & Avatars: Higher InVideo plans support AI voice cloning and AI avatars. This unlocks diverse video styles without on-camera filming.
- Multi-Layer Editing: InVideo allows for multi-layer video editing, which is one of its more advanced features. This lets you build complex compositions with different scenes, text overlays, and multiple audio files. The platform handles longer videos and short clips equally well.
- 8M+ Stock Media: InVideo’s media library uses iStock and includes over 8 million options. The selection covers footage, images, and music tracks for video content of all types.
- Мобильное приложение: InVideo offers a mobile app for content creators on the go. This is a clear advantage over desktop-only tools. The AI powered features extend to text prompts that generate full videos.
Что заметила наша команда
Our writer signed up for InVideo and used it for everyday video creation tasks. Here’s what stood out from that hands-on time:
Преимущества и недостатки InVideo
✅ Плюсы
- Free-forever plan lets you test InVideo without paying anything
- Over 4,000 templates cover most social media and YouTube formats
- Timeline editor gives you precise control over every video element
- AI voice cloning and avatars available on higher plans
❌ Минусы
- Voice-over sync issues reported by some users on certain projects
- Steeper learning curve than text-based tools like Pictory
- Free plan exports include watermarks until you upgrade
Сравнение характеристик
Ready to dive into a detailed Pictory vs Invideo comparison?
We’ll explore nine key features to help you find the best ai video generator for your specific needs and create professional looking videos.
| Особенность | Пиктори | В видео |
|---|---|---|
| Начальная цена | 19 долларов в месяц | $0 (Free) / $28/month |
| Бесплатный план | ❌ (14-дневный пробный период) | ✅ |
| Преобразование текста в видео | ✅ | ✅ |
| Timeline Editor | ❌ | ✅ |
| Шаблоны | Ограниченный | 4,000+ |
| Клонирование голоса | ❌ | ✅ (Премиум) |
| Аватары с искусственным интеллектом | ❌ | ✅ |
| Библиотека стоковых изображений | Shutterstock & Getty | iStock (8M+ assets) |
| Multi-Language Captions | Более 20 языков | All major languages |
| Мобильное приложение | ❌ | ✅ |
| Лучше всего подходит для | Article-to-video | Branded social videos |
1. Видеоредактор с использованием ИИ
Pictory: Pictory’s Видеоредактор с использованием ИИ is built around text. You edit your video by editing the transcript. This makes it ideal for absolute beginners and non-editors. The platform auto-selects stock clips, music, and voiceovers from your script.
В видео: InVideo gives you a timeline-based editor that works like Adobe Premiere Pro on a smaller scale. You can drag and drop clips, layer scenes, and fine-tune every transition. The user interface takes longer to learn but rewards you with more creative control.
2. Преобразование текста в видео
Pictory: Pictory’s Script to Video feature converts long-form articles or webinars into short clips. You paste a URL or full script, and Pictory generates the video automatically. The process can take up to an hour if you make manual scene adjustments.
В видео: InVideo can generate a video from a single text prompt in as little as 5 minutes. It uses prompt-to-video technology that pulls stock media and AI voices automatically. You get more flexibility to adjust the output than Pictory does.
3. AI Voiceover & Voice Cloning
Pictory: Pictory offers professional AI text-to-speech voices that sound human-like. The Professional plan adds ElevenLabs voiceovers. However, Pictory does not support voice cloning, which limits brand consistency for some creators.
В видео: InVideo supports advanced features like AI voice cloning in its higher plans. The Generative tier unlocks voice cloning for branded narration. This is a clear edge for content creators who want a consistent voice across all videos.
4. Шаблоны и настройка
Pictory: Pictory’s branding is straightforward and focused on simple application across videos. The template selection feels limited compared to other tools. The trade-off is speed — you don’t have to dig through thousands of designs.
В видео: InVideo offers a larger template library with over 4,000 customizable templates. Higher tiers reach 5,000 to 7,000 options for deeper branding kits. You can fine-tune every transition, animation, and overlay for precise branding.
5. Библиотека стоковых медиафайлов
Pictory: Pictory pulls from Shutterstock, Getty Images, and Storyblocks. The premium stock photo and video quality is a real advantage for B2B and brand content. Most competitors use smaller, less polished libraries.
В видео: InVideo includes a library of over 8 million stock media options through iStock. You also get music tracks, sound effects, and design elements. The sheer volume gives you more choices for various types of video projects.
6. AI Avatars and Advanced Features
Pictory: Pictory does not currently offer AI avatars. The selection of avatars and voices is fairly weak compared to InVideo. If avatar-driven videos are your priority, Pictory is not the right fit.
В видео: InVideo includes advanced инструменты искусственного интеллекта like AI avatars for diverse video styles. The AI capabilities also cover automated video summarization and keyword tagging. This makes InVideo a stronger fit for marketers building branded content at scale.
7. Captions and Multi-Language Support
Pictory: Pictory can automatically add captions to videos, which enhances accessibility and engagement. The platform supports over 20 languages for transcription. This is beneficial for reaching a global audience.
В видео: InVideo also offers automated subtitles with all major language support. The captions can be styled and positioned through the timeline editor. This gives marketers more creative freedom over how subtitles appear.
8. Простота использования и кривая обучения
Pictory: Pictory is recommended for absolute beginners due to its gentle learning curve and automation-first design. It’s designed for non-editors. Users have praised Pictory for its ease of use and the quality of its realistic voices.
В видео: InVideo requires more time to learn the traditional editing interface. Users have reported that InVideo is simple to use once you get past the initial setup. The trade-off is more creative control and customization.
9. Функции для совместной работы и командной работы
Pictory: Pictory’s Teams plan ($99/month) adds collaboration tools, shared brand kits, and multiple seats. The Enterprise tier offers custom limits for large brands. Pricing scales reasonably as your team grows.
В видео: InVideo’s collaboration tools sit behind the Team plan at $899/month. This is a big jump from the Generative tier at $100. Smaller agencies may find this pricing structure harder to justify.
10. Ценообразование и стоимость
Давайте сравним тарифные планы.
| План | Пиктори | В видео |
|---|---|---|
| Бесплатно | ❌ (Только 14-дневный пробный период) | 0 долларов (с водяным знаком) |
| Стартер / Плюс | 19 долларов в месяц | 28 долларов в месяц |
| Professional / Max | 39 долларов в месяц | 50 долларов в месяц |
| Advanced / Generative | — | 100 долларов в месяц |
| Команды | 99 долларов в месяц | 899 долларов в месяц |
| Предприятие | Обычай | — |
Pictory: Pictory’s $19/month Starter plan is the cheapest serious entry point. The 14-day free trial gives you three editing projects to test the platform. There’s no permanent free tier, which is a drawback if you only make occasional videos.
В видео: InVideo offers a free-forever plan with watermarked exports. The paid Plus tier starts at $28/month. Both InVideo and Pictory are considered relatively affordable compared to standalone video editing software like Adobe Premiere Pro.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Ограниченный бюджет | В видео | Free-forever plan available |
| Blog-to-video repurposing | Пиктори | Built specifically for this use case |
| Branded social media videos | В видео | 4,000+ customizable templates |
| клонирование голоса | В видео | Available on Generative plan |
| Удобный для начинающих инструмент | Пиктори | Gentle learning curve, text-based editing |
| Создание мобильного контента | В видео | Has a dedicated mobile app |
| Premium stock footage | Пиктори | Shutterstock and Getty Images included |
💰 Ваш бюджет
InVideo offers a free plan, which makes it the obvious starting point if you’re testing the waters. Pictory’s paid plans start lower at $19/month, but you’ll need a credit card after the 14-day trial ends.
🔌 Ваш технологический стек
Both InVideo and Pictory are web-based tools that work in any modern browser. InVideo adds a mobile app for content creators who shoot and edit on the go.
📝 Ваш стиль контента
Pictory excels at speed and automated content repurposing. InVideo is better for users who have some creative vision and want polished, branded videos with text overlays and animations.
🎓 Ваш уровень опыта
If you’ve never edited a video, Pictory’s text-based workflow is gentler. If you’ve used basic editing tools before, InVideo’s timeline editor will feel familiar and unlock more advanced features.
🆓 Бесплатные пробные версии и демо-версии
Both InVideo and Pictory offer free trials to test their features. Pictory’s trial allows three video projects up to 10 minutes long, while InVideo’s free plan caps videos at 15 minutes with watermarks.
🛟 Варианты поддержки
Both platforms offer email support, knowledge bases, and video tutorials. Pictory’s Professional plan also includes a one-on-one consultation with a video expert when billed annually.
Руководство по переключению
Уже используете один из этих инструментов? Вот чего следует ожидать, если вы перейдете на него.
🔄 Switching from Pictory to InVideo?
✅ Что вы получите:
- Free-forever plan with no credit card requirement
- Timeline editor with multi-layer editing and animations
- AI voice cloning, AI avatars, and a mobile app
❌ Что вы потеряете:
- Text-based transcript editing — InVideo doesn’t work that way
- Direct article-to-video repurposing from a URL
- Premium Shutterstock and Getty Images stock access
📋 Как переключиться:
- Download all completed videos from Pictory before canceling your account
- Создайте бесплатный аккаунт в InVideo и изучите библиотеку шаблонов.
- Rebuild your brand kit (logo, colors, fonts) inside InVideo Studio
🔄 Switching from InVideo to Pictory?
✅ Что вы получите:
- Text-based transcript editing for faster content updates
- URL-to-video and script-to-video shortcuts for blog repurposing
- Premium stock footage from Shutterstock, Getty, and Storyblocks
❌ Что вы потеряете:
- Free-forever plan (Pictory only offers a 14-day trial)
- Timeline editor with multi-layer scenes and text overlays
- AI voice cloning, AI avatars, and the mobile app
📋 Как переключиться:
- Export your finished videos and any custom assets from InVideo
- Sign up for Pictory’s 14-day free trial to test the workflow
- Upload your existing scripts or paste blog URLs to generate new videos
Что не было рассмотрено в нашем обзоре
This comparison focused on solo creators and small marketing teams. We didn’t test enterprise-level features like custom API access or large-scale brand kit deployment. Our observations are based on the May 2026 versions of both platforms. If you’re running a large agency or need search engine optimization tools alongside video, your priorities may differ from what we’ve covered here.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Pricing (entry) | InVideo (free plan) |
| 🚀 Основные функции | В видео |
| ⚡ Speed / Автоматизация | Пиктори |
| 🎯 Точность / Качество | Пиктори |
| 👶 Простота использования | Пиктори |
| 🔌 Integrations / Stock | Пиктори |
| 📱 Мобильная поддержка | В видео |
| 🏆 Общий победитель | Пиктори |
🏆 WINNER: PICTORY
Pictory wins 4 out of 7 categories.
Лучше всего подходит для: Blog-to-video repurposing, content creators with written assets, beginners who want quick video drafts
Pictory and InVideo are two very different products built for different users.
Pictory specializes in turning written content into video quickly and efficiently.
InVideo is closer to a full online video editor with AI features layered on top.
InVideo is excellent for its template library, mobile app, and voice cloning.
However, if you need fast article-to-video repurposing, Pictory is the better choice for most users.
More of Pictory Compared
Here’s how Pictory stacks up against other competitors in the AI video generator space:
Pictory vs Описание
Pictory побеждает в: Article-to-video shortcuts, premium stock library, simpler interface for non-editors
Компания Descript побеждает в следующих областях: Подкаст editing, screen recording, overdub voice cloning, advanced audio tools
Pictory vs Фильмора
Pictory побеждает в: Cloud-based access, automatic script-to-video, faster content repurposing workflow
Filmora выигрывает по следующим параметрам: Desktop-grade editing, color grading, more effects, one-time purchase option
Pictory vs CapCut
Pictory побеждает в: Long-form content repurposing, premium stock media, B2B-friendly templates
CapCut побеждает по следующим критериям: Free pricing, mobile-first editing, trending TikTok effects, faster export speeds
Pictory vs HitFilm Express
Pictory побеждает в: AI text-to-video automation, gentle learning curve, no installation needed
HitFilm Express wins on: Free professional video editing software, visual effects, compositing power
Больше информации о сравнении InVideo
Here’s how InVideo stacks up against other competitors in the video editing tools market:
InVideo против Вед
InVideo побеждает по следующим показателям: Larger template library, AI prompt-to-video, more stock media, deeper branding options
Вид побеждает по следующим критериям: Faster subtitle workflow, cleaner UI, simpler collaboration for remote teams
InVideo против Синтезия
InVideo побеждает по следующим показателям: Template-driven marketing videos, free plan, lower entry price, stock footage variety
Synthesia побеждает в следующих областях: Higher-quality AI avatars, enterprise training content, broader language coverage
InVideo побеждает по следующим показателям: Timeline editing, custom templates, broader video styles beyond avatar videos
HeyGen побеждает по: Avatar realism, multilingual voice cloning, presenter-style training videos
InVideo против Флики
InVideo побеждает по следующим показателям: Timeline control, larger template library, more granular branding, mobile app
Флики побеждает в: Faster text-to-speech generation, cheaper entry pricing, simpler podcast workflow
Часто задаваемые вопросы
Что лучше, InVideo или Pictory?
Pictory is better for blog-to-video and content repurposing. InVideo is better for branded social media videos with timeline editing and AI voice cloning. Your use case decides the winner.
Какой лучший бесплатный генератор видео на основе ИИ?
Among these two platforms, InVideo offers the only true free plan with watermarked exports. CapCut is also worth considering as a free option for mobile-first creators.
Is Pictory or InVideo better for YouTube videos?
InVideo is better suited for YouTube videos thanks to its 4,000+ templates, timeline editor, and animation controls. Pictory works well for repurposing scripts but offers less creative control.
Is there something better than Pictory?
It depends on your goal. InVideo offers more creative flexibility, Descript handles audio better, and HeyGen leads on AI avatars. Pictory still wins for fast article-to-video work.
Стоит ли использовать InVideo AI?
InVideo AI is worth it if you want prompt-to-video speed plus a full editor. The free plan lets you test before paying. The Plus tier at $28/month covers most creator needs.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 