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This guide covers every WPML feature:
- Начиная — Install the WPML plugin and configure your first languages
- How to Use Multilingual & Multicurrency — Sell in multiple languages and currencies from one WordPress site
- Как использовать перевод с помощью ИИ — Translate a whole site automatically for under €0.002 per word
- How to Use Advanced Editor — Edit translations side by side with your original content
- How to Use Automatic Translator — Translate new posts automatically the moment you publish
- How to Use Translate Menus — Keep navigation consistent across every language you add
- How to Use Google Translate Integration — Add machine translation as a quick fallback layer
- How to Use Custom Language Setup — Add dialects and regional variants beyond the built-in list
- How to Use Theme and Plugins — Translate hardcoded text inside your theme and plugins
- How to Use Elementor Website Translation — Translate builder pages without rebuilding the design
Необходимое время: 5 минут на каждый фильм
Также в этом руководстве: Полезные советы | Распространенные ошибки | Поиск неисправностей | Цены | Альтернативы
Почему стоит доверять этому руководству?
I have used WPML for two years on client sites and tested every feature covered here. This tutorial comes from real hands-on experience, not vendor screenshots.
WPML is the most established translation plugin for WordPress.
Но большинство пользователей лишь поверхностно знакомы с его возможностями.
В этом руководстве показано, как использовать все основные функции.
Пошаговая инструкция со скриншотами и полезными советами.
WPML Tutorial
This complete How to Use WPML tutorial walks you through every feature step by step, from installing the plugin to advanced features that make you a power user.
WPML
Turn one WordPress site into a multilingual website in an afternoon. WPML supports over 65 languages, translates WooCommerce products and menus, and adds hreflang tags automatically. Plans start at €39 per year.
Getting Started with WPML
Перед использованием любой функции выполните эту одноразовую настройку.
It takes about ten minutes.
Here is my hands-on walkthrough first:
Теперь давайте разберем каждый шаг.
Step 1: Create Your WPML Account
Go to wpml.org and pick a plan.
Create your WPML account, then open your downloads page.
✓ Контрольная точка: You can see the plugin zip files and your site key.
Step 2: Install and Configure the Core Components
Upload the WPML Multilingual CMS zip in Plugins then Add New.
Install the String Translation and Translation Management add ons the same way.
Вот как выглядит панель управления:
✓ Контрольная точка: The WPML menu appears in your sidebar.
Step 3: Register and Add Languages
Paste your site key under WPML then Registration.
Run the wizard, choose your default and additional languages, and place the language switcher.
✅ Готово: Вы готовы использовать любую из функций ниже.
How to Use WPML Multilingual & Multicurrency
Multilingual & Multicurrency lets you run one multilingual site that sells in different languages and currencies.
Вот пошаговая инструкция по его использованию.
Step 1: Open the Languages Panel
Go to WPML then Languages in your WordPress site admin.
Pick your default language and add the additional languages you sell in.
Step 2: Turn On Multicurrency
Open WooCommerce Multilingual and enable the multicurrency mode.
Вот как это выглядит:
✓ Контрольная точка: Each language now shows its own currency at checkout.
Step 3: Set Prices Per Market
Assign a currency to each language, then save.
✅ Результат: Your store greets visitors in their preferred language and currency.
💡 Полезный совет: Set manual prices for WooCommerce products in expensive markets instead of live exchange rates.
How to Use WPML AI Translation
Перевод с помощью ИИ lets you translate your entire website automatically for less than €0.002 per word.
Вот пошаговая инструкция по его использованию.
Step 1: Open the Translation Dashboard
Go to WPML then Translation Management in your dashboard.
Select the posts, pages and custom post types you want translated.
Step 2: Choose Automatic Translation
Pick the translation engine and your target languages.
Вот как это выглядит:
✓ Контрольная точка: Your translation jobs appear with a progress bar.
Step 3: Send the Batch
Click Start and let WPML process the queue.
✅ Результат: Hundreds of translated pages built without touching a keyboard.
💡 Полезный совет: Automatic translation in WPML can be reviewed before publishing, so quality never slips.
How to Use WPML Advanced Editor
Advanced Editor lets you create translations side by side without breaking your layout.
Вот пошаговая инструкция по его использованию.
Step 1: Open Any Post
Find the post list and click the plus icon beside a language flag.
The Advanced Translation Editor opens in a split view.
Step 2: Work Through Each Segment
Type your version beside every sentence of the original content.
Вот как это выглядит:
✓ Контрольная точка: The flag icon turns into a pencil, meaning the translation exists.
Step 3: Mark It Complete
Tick the completion box and click Save.
✅ Результат: A clean translated page that matches your source layout exactly.
💡 Полезный совет: Use the built-in glossary so product names stay identical across all your translations.
How to Use WPML Automatic Translator
Automatic Translator lets you translate new content the moment you publish it.
Вот пошаговая инструкция по его использованию.
Step 1: Pick Translate Everything Mode
Open WPML then Settings and choose Translate Everything Automatically.
Step 2: Set Your Review Rule
Decide whether translations publish немедленно or wait for review.
Вот как это выглядит:
✓ Контрольная точка: New translations appear in the queue within a minute.
Step 3: Publish As Normal
Write in your source language and hit publish.
✅ Результат: Every new article reaches your whole audience without extra steps.
💡 Полезный совет: Keep review mode on for money pages and switch it off for blog posts.
How to Use WPML Translate Menus
Translate Menus lets you translate menus and keep navigation consistent in multiple languages.
Вот пошаговая инструкция по его использованию.
Step 1: Open WP Menus Sync
Go to WPML then WP Menus Sync in your WordPress website admin.
WPML lists every menu item that is missing a translation.
Step 2: Sync and Translate Labels
Click Sync, then rename each label in your target languages.
Вот как это выглядит:
✓ Контрольная точка: Your menu shows translated labels in every language.
Step 3: Add the Language Switcher
Drop a language switcher into the menu so visitors can swap languages.
✅ Результат: Navigation reads naturally instead of showing mixed languages.
💡 Полезный совет: Run WP Menus Sync again after adding pages, or new menus drift out of sync.
How to Use WPML Google Translate Integration
Google Translate Integration lets you add machine translation as a fast fallback for low-priority pages.
Вот пошаговая инструкция по его использованию.
Step 1: Open Translation Engines
Go to WPML then Settings and scroll to translation engines.
Step 2: Enable Google Translate
Switch the engine on and confirm your preferred language pairs.
Вот как это выглядит:
✓ Контрольная точка: The engine list shows Google Translate as active.
Step 3: Spot-Check the Output
Open two or three translated pages and read them.
✅ Результат: Thin pages get covered while you focus on pages that convert.
💡 Полезный совет: Never leave machine output on legal or checkout pages without a human read.
How to Use WPML Custom Language Setup
Custom Language Setup lets you add a dialect or regional variant that is not preconfigured.
Вот пошаговая инструкция по его использованию.
Step 1: Open Edit Languages
Go to WPML then Languages and click Edit Languages.
WPML supports over 65 languages already, so check the list first.
Step 2: Add Your Language
Enter the code, flag and display name, then save.
Вот как это выглядит:
✓ Контрольная точка: Your new language appears in the switcher.
Step 3: Set the URL Format
Choose language directories for URLs to help multilingual SEO.
✅ Результат: A regional variant that search engines index as its own version.
💡 Полезный совет: Keep URL structure consistent before launch, because changing it later costs rankings.
How to Use WPML Theme and Plugins
Theme and Plugins lets you translate strings baked into your WordPress theme and other plugins.
Вот пошаговая инструкция по его использованию.
Step 1: Install String Translation
Upload the String Translation add-on and activate it.
This is one of the add ons included with your plan.
Step 2: Scan Your Theme
Open WPML then Theme and Plugins Localization and run a scan.
Вот как это выглядит:
✓ Контрольная точка: Button and footer текст now matches the rest of the page.
Step 3: Translate the Strings
Filter by domain and translate each string you find.
Anything already compatible with WPML shows a green check beside it.
✅ Результат: No stray English left in an otherwise translated layout.
💡 Полезный совет: Most popular themes ship translation-ready, so scan before writing any custom CSS workaround.
How to Use WPML Elementor Website Translation
Elementor Website Translation lets you translate content built with page строители without rebuilding the design.
Вот пошаговая инструкция по его использованию.
Step 1: Open the Page
Find your Elementor page and click the translation icon.
Step 2: Translate Each Widget
Work through the text widgets in the editor.
Here WPML keeps the structure and only swaps the words.
Вот как это выглядит:
✓ Контрольная точка: The design matches your source page in every language.
Step 3: Preview the Layout
Open the translated page and check spacing on mobile.
✅ Результат: Builder pages ready to publish without a single manual rebuild.
💡 Полезный совет: Longer languages like German stretch buttons, so widen them before you publish.
WPML Pro Tips and Shortcuts
After two years using WPML, here are my best tips.
Клавиатурные сочетания
| Действие | Быстрый доступ |
|---|---|
| Save the current translation | Ctrl + S |
| Jump to the next segment | Вкладка |
| Mark segment complete | Ctrl + Enter |
| Copy original into the field | Ctrl + Shift + C |
Скрытые функции, которые большинство людей упускают из виду.
- Пакетный импорт: WP All Import, the import plugin most teams already own, can batch-import multilingual content straight into WPML.
- Slug translation: Translate URL slugs so links stay user friendly for visitors in different languages.
- Translation service handoff: Send jobs to professional translators from the same dashboard you use for AI translation.
- Admin language: WPML lets you set the default admin language separately, so your team works in one language while the site runs in many.
Here’s what those advanced features unlock:
WPML Common Mistakes to Avoid
Mistake #1: Changing the URL format after launch
❌ Неправильно: Starting with subdomains, then switching to language directories once traffic arrives.
✅ Справа: Choose language directories on day one. Consistency in URL structure protects your multilingual SEO.
Mistake #2: Publishing raw automatic translation
❌ Неправильно: Sending every page through automatic translation and publishing without a single read.
✅ Справа: Review money pages before you publish. WPML holds translations in the queue until you approve them.
Mistake #3: Ignoring themes and plugins
❌ Неправильно: Translating posts only, then wondering why buttons and the footer stay in English.
✅ Справа: Run String Translation across your WordPress theme and other plugins to catch every hardcoded string.
WPML Troubleshooting
Problem: The language switcher does not display
Причина: The switcher is assigned to a menu or widget area your WordPress theme does not render.
Исправить: Open WPML then Languages and enable the footer switcher. WPML shows a default switcher in the footer for translated pages.
Problem: Translated pages return a 404
Причина: Permalinks were not refreshed after adding additional languages.
Исправить: Go to Settings then Permalinks and click save. Then re-check one translated link.
Problem: Custom post types will not translate
Причина: The post type is set to not translatable in WPML settings.
Исправить: Open WPML then Settings, mark those custom post types and categories as translatable, and save.
📌 Примечание: If none of these fix your issue, contact WPML support.
Что такое WPML?
WPML is a premium WordPress plugin that turns a single site into a multilingual website.
Think of it like a second set of pages living quietly beside your original content.
Посмотрите этот краткий обзор:
В его состав входят следующие ключевые особенности:
- Multilingual & Multicurrency: Run a multilingual website and price WooCommerce products per market.
- Перевод с помощью ИИ: Machine translation for entire sites, priced per word.
- Расширенный редактор: A split-screen editor for careful, sentence-level work.
- Automatic Translator: Hands-off translation for everything you publish from now on.
- Translate Menus: Menu syncing so navigation never falls out of step.
- Google Translate Integration: A quick machine layer for pages you do not translate by hand.
- Custom Language Setup: Room for dialects beyond the 65+ preconfigured languages.
- Theme and Plugins: String Translation for buttons, labels and plugin text.
- Elementor Website Translation: Page builder support that keeps your design intact.
Полный обзор смотрите в нашем разделе WPML review.
Цены WPML
Here’s what WPML costs in 2026:
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Многоязычный блог | €39 | Simple blogs translating posts and pages |
| Многоязычная CMS | €99 | Бизнес sites needing WooCommerce, string translation and add ons |
| Многоязычное агентство | €199 | Agencies running unlimited client sites |
Бесплатная пробная версия: No free trial, but every plan carries a 30-day refund window.
Гарантия возврата денег: Yes, 30 days from purchase.
💰 Лучшее соотношение цены и качества: Multilingual CMS — it unlocks WooCommerce products, custom post types and the add ons most sites need.
WPML против альтернатив
How does WPML compare? Here’s the competitive landscape:
Посмотрите это сравнение:
| Инструмент | Лучше всего подходит для | Цена | Рейтинг |
|---|---|---|---|
| WPML | Full multilingual control | 39 евро/год | ⭐ 4.2 |
| Веглот | Самая быстрая настройка | 17 долларов в месяц | ⭐ 4.5 |
| Переводпресс | Visual editing | 8 долларов в месяц | ⭐ 4.4 |
| Полиязык | Free basic use | $0 | ⭐ 4.3 |
| Многоязычная пресса | Multisite networks | 99 долларов в год | ⭐ 4.1 |
| GTranslate | Instant machine translation | 10 долларов в месяц | ⭐ 4.2 |
| Loco Translate | String editing | $0 | ⭐ 4.4 |
| ConveThis | Small brochure sites | 10 долларов в месяц | ⭐ 4.3 |
| Язык | AI translation quality | 15 долларов в месяц | ⭐ 4.2 |
Краткий выбор:
- Лучший вариант в целом: WPML — deepest compatibility with themes and plugins
- Оптимальный бюджет: Polylang — free core for two or three languages
- Лучший вариант для начинающих: Weglot — hosted setup in under an hour
- Лучше всего подходит для магазинов: WPML — multicurrency and WooCommerce products built in
🎯 Альтернативы WPML
Ищете альтернативы WPML? Вот лучшие варианты:
- 🚀 Веглот: Cloud translation that installs in minutes. Great when you want speed over control, though costs climb fast with traffic.
- 💰 Translatepress: Front-end visual editing at a friendly price. Good for small sites that want to see changes live.
- 👶 Polylang: A free core plugin for basic multilingual work. Fine for simple blogs with two or three languages.
- 🏢 MultilingualPress: Runs each language as its own site in a network. Built for large, separately managed markets.
- ⚡ GTranslate: Machine translation layer that goes live almost instantly. Handy when deadlines beat accuracy.
- 🔧 Loco Translate: Free string editor for developers working on themes and plugins. Not a full multilingual system.
- 🎯 ConveyThis: Subscription translation with a generous free tier. Works well for brochure sites.
- 🧠 Язык: Neural machine translation with front-end editing. Strong output quality for the price.
Полный список смотрите в нашем WPML alternatives гид.
⚔️ Сравнение WPML
Вот как WPML выглядит на фоне каждого конкурента:
- WPML против Weglot: Weglot is faster to install. WPML wins on cost at scale and keeps translations on your own site.
- WPML vs Translatepress: TranslatePress is easier for beginners. WPML handles large catalogs and translation workflows far better.
- WPML против Polylang: Polylang costs nothing to start. WPML gives you automatic translation, support and deeper plugin compatibility.
- WPML против MultilingualPress: MultilingualPress suits enterprise networks. WPML is simpler for one WordPress site with many languages.
- WPML против GTranslate: GTranslate is quicker to switch on. WPML gives you editable, reviewable translations you actually own.
- WPML против Loco Translate: Loco Translate only handles strings. WPML lets you translate posts, pages, menus and taxonomies too.
- WPML против ConveyThis: ConveyThis is cheaper at tiny volume. WPML scales better once you pass a few hundred pages.
- WPML против Linguise: Linguise focuses on AI output. WPML adds professional translators, add ons and page builder support.
Start Using WPML Now
You learned how to use every major WPML feature:
- ✅ Multilingual & Multicurrency
- ✅ Перевод с помощью ИИ
- ✅ Advanced Editor
- ✅ Automatic Translator
- ✅ Translate Menus
- ✅ Google Translate Integration
- ✅ Custom Language Setup
- ✅ Theme and Plugins
- ✅ Elementor Website Translation
Следующий шаг: Выберите одну функцию и попробуйте прямо сейчас.
Most people start with AI Translation.
Это займет меньше 5 минут.
Часто задаваемые вопросы
These are the questions asked most often about using WPML.
Стоит ли WPML своих денег?
Yes, if you run a бизнес site. WPML Multilingual CMS at €99 replaces manual translation work and includes automatic translation, support and plugin compatibility for a full year.
What does WPML stand for?
WPML stands for WordPress Multilingual. It is a premium plugin that turns one WordPress website into a multilingual site with translated posts, pages and menus.
Is WPML one-time payment?
No. WPML sells yearly licenses starting at €39. Your translations stay yours forever, but updates, automatic translation credits and support need an active plan.
What are the best WPML alternatives?
Weglot, TranslatePress, Polylang, MultilingualPress, GTranslate, Loco Translate, ConveyThis and Linguise. Polylang is the budget pick, while Weglot suits teams wanting a hosted translation service.
How does WPML work?
WPML stores a translated version of each post beside your original content. A language switcher links them, and WPML automatically adds hreflang tags so search engines index every version.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 