Быстрый старт
В этом руководстве описаны все функции ClickFunnels:
- Начиная — Создайте свою учетную запись ClickFunnels и выполните базовую настройку.
- Как использовать конструктор воронок продаж — Build sales funnels from pre-built templates in minutes
- Как использовать конструктор интернет-магазинов — Sell physical or digital products from your own store
- Как использовать настраиваемую CRM-систему — Manage leads and clients inside one pipeline
- Как использовать email-маркетинг — Send email campaigns and follow ups without extra servers
- Как пользоваться онлайн-курсами — Create online courses and run a membership site
- Как использовать отчеты и аналитику — See traffic, opt-ins, purchases, and revenue in one view
- Как использовать ИИ для платежей — Connect a payment gateway and collect payments online
- Как использовать автоматизацию воронок продаж — Trigger follow ups across the apps in your workspace
- Как использовать целевые страницы — Publish landing pages and content pages fast
Необходимое время: 5 минут на каждый фильм
Также в этом руководстве: Полезные советы | Распространенные ошибки | Поиск неисправностей | Цены | Альтернативы
Почему стоит доверять этому руководству?
I have used ClickFunnels for two years and tested every feature here.
Данный учебный материал основан на реальном практическом опыте, а не на скриншотах от поставщиков.
ClickFunnels is a web-based SaaS platform for building an online бизнес.
It helps you turn clicks into paying customers through a guided sales process.
Most people only ever touch the funnel строитель and stop there.
This guide shows you how to use ClickFunnels end to end.
Учебное пособие по ClickFunnels
This How to Use ClickFunnels tutorial walks through every feature, from your first funnel to advanced features most users never open.
ClickFunnels
Build high-converting sales funnels, websites, and online courses in one place. ClickFunnels handles pages, email marketing, and payments without extra tools. Start with the 14-day free trial.
Начало работы с ClickFunnels
Finish this one-time setup before you build anything.
Это займет около трех минут.
Шаг 1: Создайте свою учетную запись
Go to the ClickFunnels site and click Sign Up.
Enter your email, then start the 14-day free trial.
✓ Контрольная точка: Проверьте свой входящие for the confirmation link.
Шаг 2: Откройте свою рабочую область
ClickFunnels runs in the browser, so any device with Wi-Fi works.
No download is needed on desktop or mobile.
Here is what my own workspace looks like:
✓ Контрольная точка: You should land on the main dashboard.
Step 3: Set Your General Settings
Open general settings and add your business name, time zone, and currency.
Connect a custom domain here so your funnels look professional.
There is no cap on how many domains one workspace can connect.
✅ Готово: Your ClickFunnels account is ready for any feature below.
Как использовать конструктор воронок продаж ClickFunnels
Он Конструктор воронок продаж is the reason most people call ClickFunnels the best funnel builder available.
Build a working marketing funnel without touching code. Here is how to use it step by step.
Step 1: Pick Your Funnel Type
Open the Funnels menu and click Create Funnel.
Choose a goal first: generating leads, selling, or hosting a вебинар.
Шаг 2: Выберите шаблон
Просматривать the pre-built templates for lead, summit, book, and cart funnels.
You can also build from scratch for full control.
Вот как это выглядит:
✓ Контрольная точка: The screen should match the layout above.
Step 3: Add Your Steps
Add upsells, downsells, and an order bump to the checkout.
Name each step so your team knows the sales process at a glance.
✅ Результат: You have a live funnel with a clear path to purchase.
💡 Полезный совет: One funnel should equal one goal. Splitting goals across different funnels lifts conversions every time.
Как использовать конструктор интернет-магазинов ClickFunnels
Он Конструктор интернет-магазинов lets you manage inventory, pricing, and product details from one hub.
Run a store, a cart, and a checkout page in one place. Here is how to use it step by step.
Шаг 1: Добавьте товар
Open the Products app and click New Product.
Add pricing, images, and detailed information about what you sell.
Step 2: Build the Store Page
Pick a store template and drop your products onto the grid.
Вот как это выглядит:
✓ Контрольная точка: The screen should match the layout above.
Step 3: Test the Checkout
Switch on Test Mode and place a fake order.
Confirm the receipt lands before you send real traffic.
✅ Результат: Your store is live and ready to take orders.
💡 Полезный совет: Add an order bump under the payment fields. It lifts average order value with zero extra traffic.
Как использовать настраиваемую CRM-систему ClickFunnels
Он Настраиваемый CRM keeps every contact, deal, and note beside the funnel that created it.
Track every contact from first click to closed sale. Here is how to use it step by step.
Step 1: Open the CRM App
Add the CRM app to your workspace from the apps menu.
Every opt-in from your funnels flows in automatically.
Step 2: Build Your Pipeline
Rename the default stages to match your own sales process.
Вот как это выглядит:
✓ Контрольная точка: The screen should match the layout above.
Step 3: Tag and Assign
Tag contacts by funnel type so segments stay clean.
Assign owners so no lead sits untouched.
✅ Результат: Every lead now sits in a stage you can act on.
💡 Полезный совет: Import your old contact list before launch. Warm clients convert faster than cold ones.
How to Use ClickFunnels Email Marketer
Email-маркетинг sends broadcasts and automated sequences with no outside email hosting.
Reach your audience without paying for outside email hosting. Here is how to use it step by step.
Step 1: Verify Your Sending Domain
Open the Email app and add your sending domain.
Paste the DNS records into your host and wait for verification.
Step 2: Write the Broadcast
Draft your email, then pick the audience segment to receive it.
Вот как это выглядит:
✓ Контрольная точка: The screen should match the layout above.
Step 3: Build a Follow-Up Series
Create follow-up funnels that email everyone who signed up.
Space your follow ups two to three days apart.
✅ Результат: Your email campaigns send from your own verified domain.
💡 Полезный совет: Write the 50/40/10 way: 50% emotion, 40% logic, 10% fear. It beats feature lists.
Как использовать онлайн-курсы ClickFunnels
Онлайн-курсы lets you create, manage, and deliver a course inside the same workspace.
Host lessons, videos, and студент access in one app. Here is how to use it step by step.
Step 1: Create the Course
Open the Courses app and click New Course.
Name it, then add your modules and lessons.
Step 2: Upload Your Lessons
Upload videos, worksheets, and quizzes to each lesson.
Вот как это выглядит:
✓ Контрольная точка: The screen should match the layout above.
Step 3: Gate the Content
Link the course to a paid offer or a membership site.
Only buyers get access once the payment clears.
✅ Результат: Students can log in and start learning today.
💡 Полезный совет: Drip lessons weekly instead of all at once. Completion rates climb and refunds fall.
Как использовать отчеты и аналитику ClickFunnels
Отчеты и аналитика shows the numbers behind every step of your marketing funnel.
Find the exact step where prospective customers drop off. Here is how to use it step by step.
Step 1: Open Funnel Stats
Click any funnel, then open the Stats tab.
You will see visitors, click-throughs, opt-ins, and conversions.
Step 2: Find the Drop-Off
Compare each step and spot where people leave.
Вот как это выглядит:
✓ Контрольная точка: The screen should match the layout above.
Step 3: Track Ad Spend
Match advertising cost against revenue per funnel.
Kill the campaigns that lose money.
✅ Результат: You know exactly which step is costing you sales.
💡 Полезный совет: If your checkout page shows a high exit rate, cut form fields before touching the copy.
Как использовать ClickFunnels Payments AI
Платежи с использованием ИИ makes it easy to start collecting payments online without complex integrations.
Take money through Stripe or PayPal without custom code. Here is how to use it step by step.
Step 1: Connect a Payment Gateway
Open Payments AI and connect Stripe or PayPal.
No custom code or developer is needed.
Step 2: Set Your Products and Prices
Attach each product to the right price point and currency.
Вот как это выглядит:
✓ Контрольная точка: The screen should match the layout above.
Step 3: Run a Live Test
Place one real purchase, then refund it.
This proves the checkout page charges customers correctly.
✅ Результат: Payments hit your bank without manual invoicing.
💡 Полезный совет: Turn on Test Mode first. A broken gateway on launch day is the costliest mistake here.
Как использовать автоматизацию воронок продаж ClickFunnels
Воронка Автоматизацияс links the apps in your workspace so events trigger each other.
Let the platform handle repeat tasks while you sell. Here is how to use it step by step.
Шаг 1: Выберите триггер
Pick the event that starts the workflow, such as a new opt-in.
One trigger per workflow keeps things readable.
Step 2: Add Your Actions
Send an email, add a tag, or push data through a custom webhook.
Вот как это выглядит:
✓ Контрольная точка: The screen should match the layout above.
Step 3: Connect Outside Apps
Связь ActiveCampaign, HubSpot, or AWeber if you already use them.
Turn the workflow on and watch the first run.
✅ Результат: Follow ups now run while you sleep.
💡 Полезный совет: Use the custom webhook for real-time data between ClickFunnels and outside platforms.
Как использовать целевые страницы ClickFunnels
Целевые страницы gives you a drag-and-drop editor and a library of proven templates.
Launch a sales page in an afternoon, not a week. Here is how to use it step by step.
Step 1: Add a Page
Open the Pages menu and click New Page.
Pick a squeeze page, sales page, or plain content page.
Step 2: Edit in the Page Editor
Drag headlines, images, and buttons into place.
Вот как это выглядит:
✓ Контрольная точка: The screen should match the layout above.
Step 3: Check Mobile and Publish
Switch to the mobile view and fix cramped sections.
A large share of traffic arrives on a phone.
✅ Результат: Your landing pages load fast and read well on any screen.
💡 Полезный совет: Run a split test on the headline first. It moves conversions more than any button colour.
Советы и полезные приемы для ClickFunnels Pro
After two years using ClickFunnels daily, these are the shortcuts I actually use.
Клавиатурные сочетания
| Действие | Быстрый доступ |
|---|---|
| Save the page | Ctrl / Cmd + S |
| Отменить последнее изменение | Ctrl / Cmd + Z |
| Copy an element | Ctrl / Cmd + C |
| Preview the page | Ctrl / Cmd + P |
Скрытые функции, которые большинство людей упускают из виду.
- Smart Funnel Builder: Ан инструмент искусственного интеллекта that drafts a whole funnel from a short brief.
- Affiliate program tools: Recruit partners to sell your services and pay them automatically.
- Custom webhooks: Push order data to any outside platform the second it happens.
Here is the benefit stack I show clients before they begin:
Распространенные ошибки ClickFunnels, которых следует избегать.
Mistake #1: Cramming Every Goal Into One Funnel
❌ Неправильно: One funnel that sells a course, books calls, and grows a list.
✅ Справа: Build different funnels, one goal each. Conversion rates climb when choices shrink.
Mistake #2: Skipping the Payment Test
❌ Неправильно: Launching advertising before checking that the payment gateway charges correctly.
✅ Справа: Run one live purchase, refund it, then open the doors.
Mistake #3: Ignoring Mobile Layout
❌ Неправильно: Designing on a wide monitor and never opening the mobile preview.
✅ Справа: Check every page on a phone-sized device before you publish.
Устранение неполадок ClickFunnels
Problem: My custom domain shows an error
Причина: DNS records point somewhere else or have not spread yet.
Исправить: Recheck the CNAME in general settings, then wait up to 24 hours.
Проблема: электронные письма попадают в спам.
Причина: Your sending domain is unverified, so mailboxes distrust it.
Исправить: Verify the domain, then warm it with small email campaigns for two weeks.
Problem: Old Etison product features are missing
Причина: Legacy Etison Suite accounts sat on the older 2.0 build.
Исправить: Migrate the workspace, then rebuild the funnel from a current template.
📌 Примечание: If none of these help, contact ClickFunnels support through the in-app chat.
Что такое ClickFunnels?
ClickFunnels is a funnel builder that helps businesses create high-converting sales funnels, websites, and landing pages.
Think of it as a shop, a mailing list, and a checkout desk under one roof.
A sales funnel is the journey a buyer takes before they purchase.
Посмотрите этот краткий обзор:
В его состав входят следующие ключевые особенности:
- Конструктор воронок продаж: Build sales funnels from pre-built templates in minutes
- Конструктор интернет-магазинов: Sell physical or digital products from your own store
- Настраиваемая CRM: Manage leads and clients inside one pipeline
- Email-маркетинг: Send email campaigns and follow ups without extra servers
- Онлайн-курсы: Create online courses and run a membership site
- Отчеты и аналитика: See traffic, opt-ins, purchases, and revenue in one view
- Искусственный интеллект в сфере платежей: Connect a payment gateway and collect payments online
- Воронка Автоматизацияс: Trigger follow ups across the apps in your workspace
- Целевые страницы: Publish landing pages and content pages fast
The platform pulls sales, marketing, and customer engagement into one place.
For the full breakdown, read our Обзор ClickFunnels.
Цены ClickFunnels
Here is what ClickFunnels costs in 2026:
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Запуск | 81 доллар в месяц | Your first funnel and a small list |
| Шкала | 164 доллара в месяц | Growing stores with steady traffic |
| Оптимизировать | 248 долларов в месяц | Teams running many funnels at once |
| Доминировать | 5997 долларов в год | High-volume sellers wanting every feature |
Бесплатная пробная версия: Yes — a 14-day free trial with no feature limits.
Гарантия возврата денег: Not advertised, so treat the trial as your test window.
Launch works as the basic plan for anyone starting an online business.
Every tier includes unlimited funnels and unlimited domains.
💰 Лучшее соотношение цены и качества: Scale — enough room to grow without paying for advanced features you will not open yet.
ClickFunnels против альтернатив
How does ClickFunnels work against the rest of the market?
| Инструмент | Лучше всего подходит для | Цена | Рейтинг |
|---|---|---|---|
| ClickFunnels | Selling with funnels | 81 доллар в месяц | ⭐ 4.2 |
| GoHighLevel | Агентства | 97 долларов в месяц | ⭐ 4.4 |
| Пайпдрайв | Deal pipelines | 24 доллара в месяц | ⭐ 4.5 |
| Кеап | Автоматизация | 299 долларов в месяц | ⭐ 4.1 |
| HubSpot | Комплексный рост | 20 долларов в месяц | ⭐ 4.5 |
| ClickUp | Team projects | 7 долларов в месяц | ⭐ 4.6 |
| Понедельник CRM | Visual pipelines | 15 долларов в месяц | ⭐ 4.6 |
| Salesforce | Корпоративные продажи | 25 долларов в месяц | ⭐ 4.4 |
Краткий выбор:
- Лучший вариант в целом: ClickFunnels — pages, payments, and courses in one login.
- Оптимальный бюджет: Капсульная CRM — cheap contact management for solo sellers.
- Лучший вариант для начинающих: ClickFunnels — pre-built templates remove the blank page problem.
- Лучший вариант для агентств: GoHighLevel — white-label access for every client you manage.
🎯 Альтернативы ClickFunnels
Looking for ClickFunnels alternatives? Here are the options worth a look:
- 🚀 GoHighLevel: Agency-first platform with white-label funnels, CRM, and client sub-accounts under one login.
- 💼 Pipedrive: Deal-focused CRM for teams who track a long sales process instead of one-click checkout.
- 🔥 Кеап: Малый бизнес automation with strong follow ups, invoicing, and built-in email campaigns.
- 🏢 HubSpot: Free CRM tier plus marketing tools that scale into full enterprise отчетность.
- 🎨 Народ: Lightweight contact hub for agencies and фрилансеры who hate bloated CRM screens.
- ⚡ Немедленно: Cold outreach at volume with inbox warm-up, ideal for generating leads before a funnel.
- 🔧 ClickUp: Project and task management for teams running launches, not selling from landing pages.
- 📊 CRM в понедельник: Visual boards for pipelines, with clear ownership on every deal and task.
- 👶 Капсульная CRM-система: Simple, cheap CRM that beginners can set up correctly in one afternoon.
- 🌟 Insightly: CRM plus project delivery, useful for services businesses tracking work after the sale.
- 💰 Freshsales CRM: Affordable AI scoring and built-in phone, good for small sales teams on a budget.
- ⭐ Salesforce: The enterprise standard, endlessly configurable, with heavy setup and admin cost.
- 🎯 Zendesk: Support-led growth, better for ticket volume than for building high-converting sales funnels.
Полный список смотрите в нашем Альтернативы ClickFunnels гид.
⚔️ Сравнение ClickFunnels
Here is how ClickFunnels stacks up head to head:
- ClickFunnels против GoHighLevel: GoHighLevel wins for agencies reselling access. ClickFunnels wins on template quality and editor speed.
- ClickFunnels против Pipedrive: Pipedrive is the stronger pipeline tool. ClickFunnels actually builds the pages that create the deal.
- ClickFunnels против Keap: Keap has deeper automation branching. ClickFunnels is faster to launch and cheaper to start.
- ClickFunnels против HubSpot: HubSpot has better reporting depth. ClickFunnels beats it on speed to a live sales page.
- ClickFunnels против Folk: Folk keeps contacts tidy. ClickFunnels adds the store, checkout, and email engine Folk lacks.
- ClickFunnels против Instantly: Instantly fills the top of the funnel. ClickFunnels converts that traffic once it lands.
- ClickFunnels против ClickUp: ClickUp organizes the team. ClickFunnels sells the product. They solve different jobs entirely.
- ClickFunnels против Monday CRM: Monday CRM is nicer to look at. ClickFunnels ships payments and courses out of the box.
- ClickFunnels против Capsule CRM: Capsule is cheaper and simpler. ClickFunnels is the better funnel builder by a wide margin.
- ClickFunnels против Insightly: Insightly handles post-sale projects. ClickFunnels handles everything before the invoice goes out.
- ClickFunnels против Freshsales CRM: Freshsales costs far less per seat. ClickFunnels replaces five tools, so total spend often evens out.
- ClickFunnels против Salesforce: Salesforce scales further. ClickFunnels gets a small team selling this week without a consultant.
- ClickFunnels против Zendesk: Zendesk keeps customers happy after purchase. ClickFunnels gets them to purchase in the first place.
Начните использовать ClickFunnels прямо сейчас!
You now know how to use ClickFunnels across every major feature:
- ✅ Конструктор воронок продаж
- ✅ Конструктор интернет-магазинов
- ✅ Настраиваемая CRM-система
- ✅ Email-маркетинг
- ✅ Онлайн-курсы
- ✅ Отчеты и аналитика
- ✅ Искусственный интеллект для платежей
- ✅ Автоматизация воронок продаж
- ✅ Целевые страницы
Следующий шаг: Pick one feature and try it today.
Most people begin with the Funnel Builder.
It takes less than five minutes to create your first funnel.
Часто задаваемые вопросы
Что делает ClickFunnels?
ClickFunnels lets you build sales funnels, landing pages, online courses, and email campaigns in one tool. It also handles payments, so you can sell without stitching apps together.
Сколько стоит ClickFunnels?
Plans run from $81/month for Launch to $248/month for Optimize. The Dominate tier is $5,997/yr. Every plan includes unlimited funnels and unlimited domains.
Стоит ли покупать ClickFunnels?
If it replaces your page builder, email tool, and course host, yes. If you only need landing pages, cheaper tools exist and will serve you better.
Does ClickFunnels have a free trial?
Yes. The 14-day free trial opens every feature with no limits. After it ends, you must pick a paid plan to keep your funnels live.
Можно ли использовать собственный домен с ClickFunnels?
Yes. Add a custom domain under general settings and point your DNS records. There is no cap on how many domains one workspace can connect.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 