⚡ Quick Verdict:
- Цены: Mangools starts at $18.85/mo vs Moz at $39/mo
- Лучше всего подходит для: Mangools for beginners and small businesses, Moz for SEO professionals needing deep data
- Ключевое отличие: Mangools focuses on simplicity with five dedicated tools, while Moz offers a larger link database and domain authority metrics
- Our pick: Mangools for most users — it costs half as much and covers everything a small team needs
Moz and Mangools both promise to make search engine optimization easier.
Но они ориентированы на совершенно разных пользователей.
Moz Pro is built for SEO professionals who need deep data and site audits.
Mangools keeps things simple with five focused SEO tools at a lower price.
This comparison breaks down pricing, features, and ease of use.
By the end, you’ll know which tool fits your needs and budget.
Обзор
This Moz vs Mangools comparison covers pricing, features, and ease of use for both tools.
We also break down who each tool works best for.
Our sources include published specs, documentation, and user reviews.
By the end, you’ll know which SEO tool matches your workflow.
Что такое Mangools?
Mangools — это пакет программного обеспечения для SEO, включающий пять специализированных инструментов.
It covers keyword research, rank tracking, SERP analysis, backlink analysis, and site profiling.
Платформа предназначена для фрилансеры, bloggers, and small business owners.
Mangools was founded in 2014 and is based in Bratislava, Slovakia.
Most users choose it because the interface is simple and the pricing is low.
Мангулы
Five SEO tools in one affordable package. KWFinder helps you find low-difficulty keywords fast. Plans start at $18.85/month.
Цены Mangools
Mangools keeps pricing simple with three tiers.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Mangools Basic | 18,85 долларов в месяц | Блогеры-одиночки и начинающие блогеры |
| Мангулс Премиум | 26,35 долларов в месяц | Фрилансеры и развивающиеся сайты |
| Агентство Мангулс | 48,85 долларов в месяц | Небольшие агентства и команды |
Pricing verified April 2026.
Бесплатная пробная версия: Yes — Mangools offers a free trial with limited usage of all five tools.
Гарантия возврата денег: 48-hour money-back guarantee on all plans.
📌 Примечание: Annual billing saves 35% compared to monthly pricing. The Basic plan includes 100 keyword lookups per day, Premium includes 500, and the Agency plan includes 1,200.
⚠️ Предупреждение: Lower plans have daily lookup caps that can run out quickly during heavy research sessions. Check the limits before choosing a plan.
Основные преимущества мангулов
Here’s what makes Mangools worth considering:
- Доступные цены: Plans start at $18.85/month, which is less than half the cost of Moz, Ahrefs, or Semrush. Even the Mangools Agency plan at $48.85/month undercuts most other SEO tools at their mid-tier.
- KWFinder для поиска ключевых слов с длинным хвостом: This tool focuses on finding low-difficulty, high-volume keywords. It shows keyword difficulty scores alongside search volume data.
- Простой интерфейс: The dashboard needs minimal technical knowledge. New users can start researching keywords within minutes.
- Поддержка локальной SEO-оптимизации: Mangools supports keyword research for over 65,000 locations. This helps local businesses target the right areas.
- Five Specialized Tools: KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler each handle a specific SEO task.
- Расширение для браузера: Расширение для браузера Mangools позволяет анализировать ключевые слова и обратные ссылки, не покидая текущую страницу.
What Our Team Noticed
Наш писатель signed up for Mangools and explored the platform over several days. Here’s what stood out:
Плюсы и минусы Mangools
✅ Плюсы
- Lowest starting price among major SEO tools
- KWFinder отлично справляется с поиском ключевых слов с низкой конкуренцией.
- Удобный интерфейс, который легко освоить даже новичкам.
- SERPWatcher provides daily rank tracking updates
- Поддерживает более 65 000 местоположений для локального исследования ключевых слов.
❌ Минусы
- No site audit or technical SEO crawling tool
- Меньшая база данных обратных ссылок, чем у Moz или Ahrefs.
- Daily lookup caps can limit heavy research sessions
- Отсутствуют функции контент-маркетинга и написания текстов с помощью ИИ.
Что такое Moz?
Moz is an all-in-one SEO software suite for search engine optimization.
Moz Pro includes keyword research, rank tracking, site auditing, and backlink analysis.
The company created the Domain Authority metric used across the SEO industry.
Moz also offers Moz Local for managing business listings and citations.
It’s built for SEO professionals and digital marketing teams who need deep SEO data.
Моз
Full SEO suite with the largest link database in the industry. Domain Authority, site audits, and keyword research all in one place. Plans start at $39/month.
Цены Moz
Moz Pro offers four pricing tiers for different team sizes.
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стартер | 39 долларов в месяц | Individuals learning SEO |
| Стандарт | 79 долларов в месяц | Малый бизнес и фрилансеры |
| Середина | 143 доллара в месяц | Развитие бизнеса и агентств |
| Большой | 239 долларов в месяц | Loading... |
Pricing verified April 2026.
Бесплатная пробная версия: Yes — Moz offers a 30-day free trial with full access to Moz Pro features.
Гарантия возврата денег: No stated money-back guarantee, but the 30-day trial lets you test everything first.
📌 Примечание: Moz also offers free tools like the MozBar Chrome extension and a limited version of Keyword Explorer. The Moz API starts at just $5/month for developers.
⚠️ Предупреждение: Rank tracking updates weekly, not daily. If you need real-time search rankings, this could be a drawback compared to tools with daily tracking.
Основные преимущества Moz
Here’s what makes Moz worth considering:
- Показатель авторитетности домена: Moz created the DA metric that the entire SEO industry uses. This gives you a reliable score for measuring brand authority and link data quality.
- Обширная база данных ссылок: Moz Link Explorer contains 44.8 trillion links. This gives you deep backlink analysis, link research, and link building opportunities that tools with a smaller backlink database miss.
- Site Crawl Tool: The site auditing feature crawls your entire domain and flags technical SEO issues. It catches broken links, crawl errors, and on page problems that hurt your search engine rankings.
- Бесплатное расширение для MozBar: MozBar displays key SEO metrics directly in your browser. You can check domain authority and page authority on any site without opening a separate tool.
- Moz Local: This separate product manages business listings, citations, and reviews for local search visibility. It’s useful for businesses with physical locations.
- Образовательные ресурсы: Moz provides the Moz Academy and Whiteboard Friday videos. These help users learn how to interpret SEO data and improve search engine rankings.
What Our Team Noticed
Our writer signed up for Moz Pro and spent time exploring the platform’s features. Here’s what stood out:
Плюсы и минусы Moz
✅ Плюсы
- Domain Authority is the industry standard for measuring site strength
- 44.8 trillion link database for deep backlink analysis
- Built-in site crawl catches technical SEO issues
- 30-day free trial gives full access before buying
- Бесплатное расширение MozBar работает на любом веб-сайте.
❌ Минусы
- Starter plan costs double the Mangools Basic plan
- Rank tracking updates weekly instead of daily
- База данных ключевых слов меньше, чем у Ahrefs или Semrush.
- Customer support limited to email and live chat during business hours
Сравнение характеристик
Let’s compare Moz vs Mangools across eight key features to see which SEO tool fits your needs.
| Особенность | Мангулы | Моз |
|---|---|---|
| Начальная цена | 18,85 долларов в месяц | 39 долларов в месяц |
| Бесплатный план | ❌ (Только бесплатная пробная версия) | ❌ (Free tools + 30-day trial) |
| Исследование ключевых слов | ✅ KWFinder | ✅ Исследователь ключевых слов |
| Отслеживание позиций | ✅ Ежедневные обновления | ✅ Еженедельные обновления |
| Аудит сайта | ❌ | ✅ |
| Анализ обратных ссылок | ✅ LinkMiner | ✅ Link Explorer |
| Анализ поисковых систем | ✅ SERPchecker | ✅ Анализ результатов поиска |
| Авторитет домена | Uses Moz’s DA | ✅ Own metric |
| Расширение для браузера | ✅ | ✅ MozBar |
| Лучше всего подходит для | Beginners, small businesses | SEO professionals, agencies |
1. Исследование ключевых слов
Мангулы: KWFinder is Mangools’ keyword research tool. It focuses on finding low-difficulty, high-volume long-tail keywords. The tool shows search volume, keyword difficulty, and trend data. It supports keyword research for over 65,000 locations, making it strong for local SEO.
Моз: Keyword Explorer generates keyword ideas with key metrics like search volume and competition level. It also shows organic click-through rates and priority scores. The keyword database is smaller than other SEO tools like Ahrefs and Semrush, which means it may not provide as many keyword suggestions. However, it still surfaces valuable keywords and related keywords for content strategy.
2. Отслеживание позиций
Мангулы: SERPWatcher tracks keyword rankings with daily updates. It shows a performance index that gives you a quick snapshot of your site’s search engine rankings. The tool also tracks SERP features like featured snippets and local packs.
Моз: Moz’s rank tracker updates keyword rankings on a weekly basis. It can track local and national searches, which helps distinguish between traffic from different areas. Moz also offers on-demand rank tracking for quick snapshot views without using a project slot.
⚠️ Предупреждение: If you need daily rank tracking updates, Mangools has the edge here. Moz only updates weekly, which can delay your response to ranking changes.
3. Анализ обратных ссылок
Мангулы: The Link Miner tool analyzes backlink profiles and provides link previews. It helps find link building opportunities by showing referring domains and anchor placement data. However, Mangools uses a smaller backlink database compared to Moz’s link index, which may return fewer external links and less backlink quality data.
Моз: Link Explorer has a 44.8 trillion link database. It provides domain authority, page authority, and spam score for each linking domain. The Link Intersect tool shows who links to your competitors but not to you, which is useful for competitive research.
4. Анализ результатов поиска
Мангулы: SERPChecker provides in-depth local SERP analysis with over 45 metrics and a SERP overview of each search engine results pages listing. It shows SERP features, domain authority, and link metrics for each result. The Mangools tool lets you compare your own SEO metrics against the top-ranking pages and see how your site ranks for any keyword.
Моз: Moz’s SERP analysis shows search engine results with key metrics and search results data. It includes domain authority, page authority, and link data for each ranking URL. The SERP data and serp features impact analysis help you understand what it takes to rank higher for your target keyword in search engines.
5. Аудит объекта
Мангулы: Mangools does not offer a site audit tool. It lacks technical SEO crawling features entirely. If you need to check your site for broken links, crawl errors, or on-page issues, you’ll need a separate tool.
Моз: Moz Pro includes a site crawl tool that scans your entire domain. It identifies technical SEO issues like broken links, duplicate content, and missing meta tags. This helps maintain your site’s SEO health and fix on page problems before they hurt your ranking keywords and seo performance.
⚠️ Предупреждение: If site auditing is important to your SEO strategy, this is a major gap in the Mangools suite. You would need to pair Mangools with a separate tool like Screaming Frog.
6. Domain Authority & SEO Metrics
Мангулы: The Site Profiler offers key SEO metrics and authority insights for your site and competitor domains. Interestingly, Mangools uses Moz’s Domain Authority for its own link index metrics. It also shows popularity metrics like Facebook shares, Alexa rank, citation flow, and trust flow from the Majestic SEO API.
Моз: Moz created Domain Authority and Page Authority, which are used across the SEO industry. It also developed Spam Score to help you identify low-quality inbound links and linking domains. These are Moz data metrics, giving it an edge for brand authority measurement and competitive research across competitor domains.
7. Простота использования
Мангулы: The interface is clean and requires minimal technical knowledge. Each of the five tools has a focused purpose, which keeps things simple. Beginners can start running keyword research within minutes of signing up.
Моз: Moz Pro has a user-friendly interface that is relatively easy to navigate. However, the breadth of other tools, on page grader features, and more data options can feel overwhelming for beginners. Moz offers educational resources like the Moz Academy and Whiteboard Friday videos to help SEO experts and newcomers alike get more from the platform.
8. Ценообразование и стоимость
Давайте сравним тарифные планы.
| Уровень | Мангулы | Моз |
|---|---|---|
| Начальный уровень | 18,85 долларов в месяц (базовый тариф) | 39 долларов в месяц (стартовый тариф) |
| Средний уровень | 26,35 долларов в месяц (премиум-подписка) | 79 долларов в месяц (стандартный тариф) |
| Высший уровень | 48,85 долларов в месяц (агентство) | 239 долларов в месяц (большой размер) |
| Годовая скидка | Скидка 35% | Доступный |
| Бесплатная пробная версия | Ограниченный бесплатный пробный период | 30-day full access trial |
Мангулы: Mangools is the budget-friendly option. The Basic plan at $18.85/month is less than half of Moz’s Starter plan. Even the top-tier Agency plan at $48.85/month costs less than Moz’s entry-level Standard plan. Annual billing saves 35%.
Моз: Moz Pro costs more across every tier. However, the pricing includes site audits, a larger link database, and custom data tools that Mangools doesn’t offer. The 30-day free trial is more generous than Mangools’ limited trial.
Различные сценарии
| Если вам это нужно | Выбирать | Почему |
|---|---|---|
| Ограниченный бюджет | Мангулы | от 18,85 долларов в месяц |
| Аудит объектов | Моз | Built-in site crawl tool |
| Ежедневное отслеживание рейтинга | Мангулы | SERPWatcher обновляется ежедневно. |
| данные глубоких обратных ссылок | Моз | База данных, содержащая 44,8 триллиона ссылок. |
| Удобный для начинающих инструмент | Мангулы | Более простой интерфейс |
| Local business SEO | Моз | Moz Local product available |
💰 Ваш бюджет
Mangools costs roughly half of what Moz charges at every tier. If you’re a freelancer or small business watching expenses, Mangools gives you solid SEO tools without the premium price tag.
🔌 Ваш технологический стек
Both tools offer browser extensions and work well alongside Google Analytics and Google Search Console on multiple platforms. Moz has an API starting at $5/month for developers who want custom data access and Moz AI features. The api access is cheaper than other tools in this category.
📝 Ваши цели в области SEO
If you mainly need keyword research and rank tracking, Mangools handles both well. If you also need site auditing, custom reports, and technical SEO analysis, Moz is the only option here that includes those key features. Moz also helps you track ranking keywords and drive qualified traffic to your site.
🎓 Ваш уровень опыта
Mangools is the better pick for SEO beginners. Its focused tools and clean interface mean less time learning and more time doing. Moz suits SEO professionals and SEO experts who need deeper data, more complex tools, and advanced tools for large scale SEO campaigns.
🆓 Бесплатные пробные версии и демо-версии
Moz offers a 30-day free trial with full access to Moz Pro. Mangools offers a shorter free trial with limited usage. Test both before committing to see which workflow suits you.
🛟 Варианты поддержки
Mangools provides live chat and email customer support that is generally considered responsive. Moz offers email and live chat but support hours are limited and not available around the clock.
Руководство по переключению
Уже используете один из этих инструментов? Вот чего следует ожидать, если вы перейдете на него.
🔄 Переходите с Mangools на Moz?
✅ Что вы получите:
- Built-in site auditing and technical SEO crawling
- Access to a 44.8 trillion link database for deeper backlink analysis
- Moz Local for managing business listings and local citations
❌ Что вы потеряете:
- Ежедневные обновления отслеживания позиций в поисковой выдаче (Moz обновляет данные еженедельно).
- Lower monthly cost (Moz starts at double the price)
- KWFinder’s focused low-difficulty keyword research
📋 Как переключиться:
- Export your tracked keywords and reports from Mangools
- Sign up for a Moz Pro free trial at moz.com
- Import your keyword lists and set up rank tracking projects in Moz
🔄 Переходите с Moz на Mangools?
✅ Что вы получите:
- Significantly lower monthly cost across all tiers
- Ежедневное отслеживание позиций вместо еженедельных обновлений.
- Simpler interface that requires less training
❌ Что вы потеряете:
- Site auditing and technical SEO crawling features
- Moz’s massive link database and Spam Score metric
- Moz Local — для управления бизнес-каталогами.
📋 Как переключиться:
- Export your keyword lists and campaign data from Moz Pro
- Create a Mangools account and start the free trial
- Set up SERPWatcher with your tracked keywords and configure KWFinder
What Our Review Didn’t Cover
This comparison focused on individual users and small teams. We didn’t test enterprise-level features or evaluate how either tool handles large scale SEO campaigns with thousands of ranking keywords across an entire domain. Custom reports, Google Ads integration, and API integrations were not tested in depth. Marketing agencies and teams managing competitor analysis across competitor domains may have different needs. Our observations are based on April 2026 versions of both platforms, and features may have changed since then. How each site performs under heavy load was also outside our scope.
Окончательный вердикт
| Категория | Победитель |
|---|---|
| 💰 Цены | Мангулы |
| 🔍 Исследование ключевых слов | Мангулы |
| 📊 Отслеживание позиций | Мангулы |
| 🔗 Анализ обратных ссылок | Моз |
| 🛠️ Аудит сайта | Моз |
| 👶 Простота использования | Мангулы |
| 📈 SEO Metrics & Data | Моз |
| 🏆 Общий победитель | Мангулы |
🏆 ПОБЕДИТЕЛЬ: Mangools
Mangools wins 4 out of 7 categories.
Лучше всего подходит для: Beginners, freelancers, bloggers, and small businesses who need affordable SEO tools
Mangools and Moz serve different audiences. Mangools is the right pick if you want simple, focused SEO tools at a budget-friendly price. It handles keyword research, rank tracking, and SERP analysis well enough for most small teams.
Moz is the stronger choice for SEO professionals who need site audits, a massive link database, and the Domain Authority metric. It costs more, but the extra features justify the price for agencies and larger teams.
For most users starting their SEO efforts, Mangools delivers what you need without the higher price tag.
Больше сравнений Mangools
Вот как Mangools выглядит на фоне конкурентов:
«Мангулс» победили по следующим причинам: Pricing (starts at $18.85/mo vs $99/mo), ease of use for beginners, simpler interface for basic tasks
Ahrefs побеждает по следующим критериям: Backlink database size, content explorer tool, more keyword suggestions per search
Mangools против Semrush
«Мангулс» победили по следующим причинам: Monthly cost across all tiers, beginner-friendly dashboard, focused tool design without feature bloat
Семруш побеждает по следующим показателям: Content marketing tools, advertising research, PPC campaign data, larger keyword database
Мангулс против Рейтинг SE
«Мангулс» победили по следующим причинам: Lower entry price, KWFinder for long-tail keywords, simpler interface for non-technical users
Рейтинг SE побеждает по следующим показателям: Built-in site audit tool, more flexible pricing tiers, content marketing features
Мангулс против Ubersuggest
«Мангулс» победили по следующим причинам: More accurate keyword difficulty scores, dedicated SERP analysis tool, daily rank tracking
Ubersuggest побеждает в следующих областях: Lifetime pricing option, built-in content ideas генератор, lower one-time cost for budget users
Больше информации о Moz в сравнении с другими сервисами.
Вот как Moz выглядит на фоне других конкурентов:
Moz против Ahrefs
Moz побеждает по следующим пунктам: Lower starting price ($39/mo vs $99/mo), Domain Authority metric used industry-wide, free MozBar extension
Ahrefs побеждает по следующим критериям: Larger and fresher backlink index, more keyword data per search, content explorer for topic research
Moz против Semrush
Moz побеждает по следующим пунктам: Cheaper entry-level pricing, simpler navigation for link research, educational resources like Whiteboard Friday
Семруш побеждает по следующим показателям: Larger keyword database, PPC and advertising data, content marketing and социальные сети инструменты
Моз против SEO для серферов
Moz побеждает по следующим пунктам: Broader SEO tool suite (rank tracking, backlinks, site audits), established link database, free trial length
Поисковые системы для серферов выигрывают по следующим показателям: Content optimization and NLP scoring, real-time content editor, on-page SEO guidance for writers
Моз против Ranktracker
Moz побеждает по следующим пунктам: Deeper backlink analysis with Link Explorer, built-in site audit, Domain Authority scoring system
Ranktracker побеждает по следующим показателям: Daily rank tracking updates, lower starting price, more focused rank monitoring features
Часто задаваемые вопросы
Mangools лучше Moz для начинающих?
Yes, Mangools is the better choice for beginners. The Mangools SEO interface is simpler, the Mangools pricing is lower, and KWFinder is a keyword research tool that makes finding valuable keywords easy to understand. Moz has a steeper learning curve because of its larger feature set and more advanced tools.
Подходит ли Moz для SEO?
Moz is a well-established SEO platform with a strong reputation. It provides solid tools for keyword research, backlink analysis, and site auditing. The Domain Authority metric is widely used across the SEO industry.
Может ли Mangools помочь с SEO?
The Mangools suite covers the core SEO tasks that most small businesses need. KWFinder handles keyword research, SERPWatcher tracks rankings based on ranking URL data, and the Link Miner checks backlink profiles. It lacks site auditing, but covers the basics well for improving online visibility.
Сколько стоит подписка на Moz в месяц?
The Moz plan options start at $39/month for the Starter plan. The Standard Moz plan costs $79/month, Medium is $143/month, and the Large plan is $239/month. Moz offers a 30-day free trial before committing. You can use Moz tools during the trial to evaluate how well the platform fits your SEO strategy.
Стоит ли Mangools своих денег?
For freelancers and small business owners, the Mangools review scores are positive overall. The Mangools Basic plan at $18.85/month covers essential SEO tasks. It lacks the same features as complex tools like Ahrefs, but most beginners don’t need those more complex tools right away. Mangools compares well against other tools in the budget SEO category.
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