Быстрый старт
This guide covers every Moz feature:
- Начиная — Create your account and learn how search engines work
- Как использовать анализ результатов поиска — See who ranks and why on every results page
- How to Use Free Research Tool — Run quick keyword research without a paid plan
- Как использовать Keyword Explorer — Find ranking keywords with volume and difficulty scores
- How to Use On-Page Grader — Grade any page and fix on-page SEO issues
- How to Use Domain Authority Checker — Check Domain Authority and Page Authority instantly
- How to Use Extension & Toolbar — See SEO metrics on any page with MozBar
- How to Use Custom Data Solutions — Pull raw SEO data through custom feeds and APIs
- Как использовать Backlink Checker — Audit backlinks and linking domains with Link Explorer
- How to Use Local Citation Checker — Manage local listings and your AI search footprint
Необходимое время: 5 минут на каждый фильм
Также в этом руководстве: Полезные советы | Распространенные ошибки | Поиск неисправностей | Цены | Альтернативы
Почему стоит доверять этому руководству?
I have used Moz for over three years and tested every feature covered here.
This tutorial comes from real hands-on work, not marketing fluff or vendor screenshots.
Moz is one of the most trusted SEO tools available today.
But most users only scratch the surface of what Moz tools can do.
This article shows you how to use every major feature, step by step, with screenshots and pro tips.
Moz Tutorial
This complete How to Use Moz tutorial walks you through every feature, from setup to advanced tips that turn you into a power user.
Моз
Moz is an all-in-one SEO platform that grows your organic traffic. Track rankings, run исследование ключевых слов, and audit technical SEO from one dashboard. Start your free trial today.
Getting Started with Moz
Перед использованием любой функции выполните эту одноразовую настройку.
It takes about three minutes.
Сначала посмотрите этот краткий обзор:
Теперь давайте рассмотрим каждый шаг.
Шаг 1: Создайте свою учетную запись
Go to the Moz website and click “Start My Free Trial.”
Введите свой адрес электронной почты и создайте пароль.
✓ Контрольная точка: Проверьте свой входящие для получения подтверждающего письма.
Step 2: Open Your Dashboard
Log in and Moz drops you into the Moz Pro dashboard.
Вот как выглядит панель управления:
✓ Контрольная точка: You should see the main dashboard with your tools.
Step 3: Add Your First Campaign
Add your website and the keywords you want to track rankings for.
Moz allows users to create and manage keyword lists easily from here.
✅ Готово: Вы готовы использовать любую из перечисленных ниже функций.
Как использовать анализ результатов поиска Moz
Анализ поисковых систем lets you study the top results for any query and spot ranking patterns.
Вот пошаговая инструкция по его использованию.
Step 1: Open SERP Analysis
Enter a target query in the Keyword Explorer search bar.
Step 2: Review the results
Scan the top results, link metrics, and search intent signals.
Note the Domain Authority and Page Authority of each ranking page.
Вот как это выглядит:
✓ Контрольная точка: You should see the full SERP with metrics for each result.
Step 3: Find your angle
Spot gaps where weaker pages rank so you can outrank them.
✅ Результат: You know what it takes to win search rankings for that query.
💡 Полезный совет: Sort by Page Authority to surface actionable competitive intel fast.
Как использовать бесплатный исследовательский инструмент Moz
Бесплатный инструмент для исследований lets you test keyword ideas and search volume before you commit to a plan.
Вот пошаговая инструкция по его использованию.
Step 1: Open the free tool
Visit the Moz keyword research page and enter a seed term.
Step 2: Read the data
Check search volume, difficulty, and keyword suggestions for the term.
Вот как это выглядит:
✓ Контрольная точка: You should see free metrics for your seed keyword.
Step 3: Save your picks
Copy the right keywords into a list for later use.
✅ Результат: You have a starter set of ranking keywords at no cost.
💡 Полезный совет: Free queries are capped monthly, so research in focused batches.
Как использовать Moz Keyword Explorer
Исследователь ключевых слов lets you discover the right keywords with search volume, difficulty, and intent.
Вот пошаговая инструкция по его использованию.
Step 1: Enter a keyword
Type a term to see search volume and Keyword Difficulty.
Step 2: Add suggestions
Просматривать keyword suggestions to broaden your keyword range quickly.
Long-tail keywords are specific phrases with lower difficulty and higher search intent.
Вот как это выглядит:
✓ Контрольная точка: You should see volume, difficulty, and organic CTR for each keyword.
Step 3: Build a list
Create and manage keyword lists, then sort by Priority score.
✅ Результат: You have a prioritized list of keywords ready for your strategy.
💡 Полезный совет: Priority score blends volume, difficulty, and organic CTR to set usage order.
Как использовать Moz On-Page Grader
Программа для проверки страниц на странице lets you score a page against a target keyword and fix technical errors.
Вот пошаговая инструкция по его использованию.
Step 1: Enter a URL
Add the page URL and the keyword you want to rank for.
Step 2: Read the grade
Review the score and the list of on-page recommendations.
Checks cover titles, headings, HTML tags, and mobile friendly design.
Вот как это выглядит:
✓ Контрольная точка: You should see a letter grade and a fix list for the page.
Step 3: Apply fixes
Update the page to fix technical errors and on-page gaps.
✅ Результат: Your page is tuned for the target keyword and search engines.
💡 Полезный совет: Optimize each page for one primary keyword, then re-grade to confirm fixes.
Как использовать инструмент проверки авторитетности домена Moz.
Авторитет домена Шашка lets you measure Domain Authority and Page Authority for any site or page.
Вот пошаговая инструкция по его использованию.
Step 1: Enter a domain
Type any website URL into the authority checker.
Step 2: Read the scores
View Domain Authority, Page Authority, and Spam Score on a 0 to 100 scale.
Вот как это выглядит:
✓ Контрольная точка: You should see DA, PA, and Spam Score for the domain.
Step 3: Compare sites
Check competitor domains to benchmark your search rankings.
✅ Результат: You know how a site’s authority predicts its overall ranking ability.
💡 Полезный совет: Domain Authority is relative, so track it against competitors, not alone.
How to Use Moz Extension & Toolbar
Extension & Toolbar lets you view Domain Authority and link metrics on any page you browse.
Вот пошаговая инструкция по его использованию.
Step 1: Install MozBar
Add the MozBar extension to Chrome from the web store.
Step 2: Browse any site
Open any page to see its metrics overlaid on Google results.
Вот как это выглядит:
✓ Контрольная точка: You should see the MozBar overlay on search results.
Step 3: Read the bar
Check Domain Authority, Page Authority, and link counts on the fly.
MozBar displays Domain Authority on a scale of 0 to 100.
✅ Результат: You can size up any site’s authority while you browse the web.
💡 Полезный совет: Toggle the SERP overlay to compare link profiles across ranking pages.
Как использовать решения Moz для обработки пользовательских данных
Обычай Данные Решения lets you access raw link and ranking data for large-scale SEO needs.
Вот пошаговая инструкция по его использованию.
Step 1: Choose your data
Pick the link, keyword, or ranking data your team needs.
Step 2: Connect the feed
Set up the Moz API or data feed inside your own tools.
Вот как это выглядит:
✓ Контрольная точка: You should see Moz data flowing into your own dashboards.
Step 3: Pull the metrics
Query link metrics, Domain Authority, and Spam Score at scale.
✅ Результат: Your team has flexible data with flexible pricing for big projects.
💡 Полезный совет: Batch large pulls overnight to stay within your data plan limits.
Как использовать инструмент проверки обратных ссылок Moz
Проверка обратных ссылок lets you check inbound links and linking domains for any site.
Вот пошаговая инструкция по его использованию.
Step 1: Enter a site
Add any domain to Link Explorer to scan its backlinks.
Step 2: Review the links
See inbound links, linking domains, and recent links gained or lost.
Link Explorer shows recent links a site has gained or lost over time.
Вот как это выглядит:
✓ Контрольная точка: You should see backlinks and linking domains for the site.
Step 3: Find opportunities
Use the Link Intersect tool to find shared linking domains.
✅ Результат: You can compare link profiles of several sites side by side.
💡 Полезный совет: Chase linking domains that point to rivals but not yet to you.
Как использовать инструмент проверки локальных цитат Moz
Local Citation Checker позволяет управлять бизнес listings across local search engines and directories.
Вот пошаговая инструкция по его использованию.
Step 1: Add your business
Введите ваш бизнес details to sync listings across directories.
Step 2: Sync the data
Push consistent details to local search engines and citation sites.
Moz Local supports businesses with one to 10,000 locations.
Вот как это выглядит:
✓ Контрольная точка: You should see your listings synced across local directories.
Step 3: Track results
Monitor reviews, sentiment, and your footprint in AI search.
✅ Результат: Let your business shine with Listings AI and consistent citations.
💡 Полезный совет: Track your brand’s footprint in AI search to win newer search engines.
Moz Pro Tips and Shortcuts
After testing Moz tools for years, here are my best tips.
Watch the top benefits in action:
Клавиатурные сочетания
| Действие | Быстрый доступ |
|---|---|
| Open Keyword Explorer | G then K |
| New keyword list | Сдвиг + Н |
| Search any term | / (slash) |
| Jump to dashboard | Г затем Д |
Скрытые функции, которые большинство людей упускают из виду.
- Сканирование сайта: Run it weekly to fix crawl accessibility and technical SEO errors before Google does.
- Keyword Difficulty filter: Filter by demand and difficulty to find the right keywords your audience actually searches.
- Пользовательские отчеты: Moz Pro builds custom SEO reports so marketers can prove search results progress.
Publish new and updated content regularly to keep your rankings climbing.
Follow Moz best practices so customers keep finding your business in search.
See the top benefits at a glance below:
Moz Common Mistakes to Avoid
Mistake: Chasing high-volume keywords only
❌ Неправильно: Targeting only big search volume terms with sky-high Keyword Difficulty.
✅ Справа: Mix in long-tail keywords with real search intent and lower difficulty to rank faster.
Mistake: Ignoring technical SEO
❌ Неправильно: Publishing content while crawl errors quietly block indexing.
✅ Справа: Run Site Crawl, fix technical errors, and confirm crawl accessibility before chasing links.
Mistake: Treating Domain Authority as a Google metric
❌ Неправильно: Assuming a higher Domain Authority score guarantees better Google rankings.
✅ Справа: Use Domain Authority to compare sites; focus real effort on content, links, and search intent.
Moz Troubleshooting
Problem: Rankings are not updating
Причина: Отслеживание рейтинга refreshes on a schedule, not in real time.
Исправить: Wait for the weekly update or check your campaign’s tracking frequency settings.
Problem: Domain Authority dropped suddenly
Причина: Moz recalibrates the Domain Authority model as the web and link metrics shift.
Исправить: Compare your spam score and linking domains against competitors before you worry.
Problem: Site Crawl missing pages
Причина: Crawl accessibility issues like blocked URLs or noindex tags stop indexing.
Исправить: Check robots.txt, fix technical errors, then re-run the crawl to surface every page.
📌 Примечание: If none of these fix your issue, contact Moz support.
Что такое Moz?
Моз is an all-in-one SEO platform built to grow your organic traffic.
Think of it as your guide to SEO, packing the tools, data, and details marketers need to rank.
It helps you understand how search engines work, from crawling and indexing to ranking.
Moz covers every part of search engine optimization in one place, a tool the SEO industry has trusted for years.
Посмотрите этот краткий обзор:
В его состав входят следующие ключевые особенности:
- Анализ результатов поиска: Break down any results page to read ranking factors and search intent.
- Free Research Tool: Free keyword research with limited monthly queries for new users.
- Исследователь ключевых слов: Moz’s Keyword Explorer helps identify ranking keywords and build lists.
- Программа для проверки страниц: Grades a page for on-page SEO and flags fixes to lift rankings.
- Проверка авторитетности домена: Shows Domain Authority, Page Authority, and Spam Score for any domain.
- Extension & Toolbar: MozBar shows Domain Authority and link metrics right in your browser.
- Custom Data Solutions: Delivers raw Moz data and metrics for teams with heavy SEO needs.
- Проверка обратных ссылок: Moz’s Link Explorer checks inbound links, linking domains, and link profiles.
- Local Citation Checker: Moz Local manages listings, reviews, and citations across directories.
Полный обзор смотрите в нашем разделе Moz review.
Цены Moz
Here is what Moz Pro costs in 2026:
| План | Цена | Лучше всего подходит для |
|---|---|---|
| Стартер | 39 долларов в месяц | Блогеры-одиночки и фрилансеры начиная с SEO |
| Стандарт | 79 долларов в месяц | Малый бизнес tracking core keywords |
| Середина | 143 доллара в месяц | Growing teams that need more rank tracking |
| Большой | 239 долларов в месяц | Agencies managing many sites and clients |
Бесплатная пробная версия: Yes, a 30-day free trial on every Moz Pro plan.
Бесплатные инструменты: Limited keyword research, Domain Authority checks, and MozBar at no cost.
💰 Лучшее соотношение цены и качества: Standard at $79/month covers most small business SEO needs with room to grow.
Moz против альтернатив
How does Moz compare? Here is the competitive landscape:
| Инструмент | Лучше всего подходит для | Цена | Рейтинг |
|---|---|---|---|
| Моз | Simple all-in-one SEO with Domain Authority | 39 долларов в месяц | ⭐ 3.5 |
| Семруш | Комплексный SEO-пакет | 139,95 долларов в месяц | ⭐ 4.6 |
| SEO для серферов | Content-focused tool | 99 долларов в месяц | ⭐ 4.5 |
| Ahrefs | Backlink-heavy platform | 129 долларов в месяц | ⭐ 4.6 |
| Контент Раптор | AI content tool | 47 долларов в месяц | ⭐ 4.3 |
| Рейтинг SE | Универсальный вариант по доступной цене | 52 доллара в месяц | ⭐ 4.5 |
| Ubersuggest | Cheap, beginner-friendly tool for quick… | 29 долларов в месяц | ⭐ 4.2 |
| Мангулы | Clean, affordable suite (KWFinder, SERPC… | 49 долларов в месяц | ⭐ 4.5 |
| Ranktracker | Rank-tracking specialist | 36 долларов в месяц | ⭐ 4.4 |
Краткий выбор:
- Лучший вариант в целом: Semrush — deepest data for serious marketers
- Оптимальный бюджет: Ubersuggest — low cost for new SEO users
- Лучший вариант для начинающих: Moz — clean interface and a friendly guide to SEO
- Лучший способ получения обратных ссылок: Ahrefs — largest link index for deep research
Ищете альтернативы Moz? Вот лучшие варианты:
- 🚀 Семруш: All-in-one SEO suite with the deepest keyword and competitor data in the SEO industry.
- 🧠 SEO для серферов: Content-focused tool that scores your writing against ranking pages in real time.
- 🔗 Ahrefs: Backlink-heavy platform with a huge link index and strong site audit tools.
- ✍️ Контент Раптор: AI content tool that turns keyword research into ready-to-publish drafts fast.
- 💰 Рейтинг SE: Budget-friendly all-rounder with rank tracking, audits, and keyword research.
- 👶 Ubersuggest: Cheap, beginner-friendly tool for quick keyword ideas and basic site audits.
- 🎯 Мангулы: Clean, affordable suite (KWFinder, SERPChecker) loved by small marketers.
- 📊 Ranktracker: Rank-tracking specialist with keyword finder, web audit, and SERP checker.
Полный список смотрите в нашем Альтернативы Moz гид.
⚔️ Сравнение Moz
Here is how Moz stacks up against each competitor:
- Moz против Semrush: Semrush packs more data and features; Moz wins on simplicity and Domain Authority.
- Moz vs Surfer SEO: Surfer SEO leads on content scoring; Moz covers broader SEO needs end to end.
- Moz против Ahrefs: Ahrefs has a larger link index; Moz is friendlier for beginners and local SEO.
- Moz против Content Raptor: Content Raptor speeds up writing; Moz gives the keyword research and rank tracking.
- Рейтинг Moz против SE: SE Ranking costs less per month; Moz brings stronger authority metrics and brand trust.
- Moz против Ubersuggest: Ubersuggest is cheaper for starters; Moz offers deeper data and better link analysis.
- Moz против Mangools: Mangools is simpler and cheaper; Moz scales better for bigger SEO needs.
- Moz против Ranktracker: Ranktracker focuses on tracking; Moz is a fuller all-in-one SEO platform.
Start Using Moz Now
You learned how to use every major Moz feature:
- ✅ Анализ результатов поиска
- ✅ Free Research Tool
- ✅ Исследователь ключевых слов
- ✅ On-Page Grader
- ✅ Domain Authority Checker
- ✅ Extension & Toolbar
- ✅ Custom Data Solutions
- ✅ Проверка обратных ссылок
- ✅ Local Citation Checker
Следующий шаг: Выберите одну функцию и попробуйте прямо сейчас.
Most people start with Keyword Explorer to find ranking keywords.
It takes less than five minutes.
Часто задаваемые вопросы
What is Moz used for?
Moz is an all-in-one SEO platform. People use it for keyword research, rank tracking, link analysis, technical SEO audits, and managing local business listings to grow organic traffic.
How much does Moz cost?
Moz Pro starts at $39/month for Starter, then $79 Standard, $143 Medium, and $239 Large. Plans scale with keyword and tracking limits, and a free trial is available.
Is Moz better than Semrush?
Both are strong. Moz is simpler and known for Domain Authority. Semrush offers more data and features. Beginners often prefer Moz; data-heavy teams lean toward Semrush.
Moz — бесплатный или платный сервис?
Moz Pro is paid, but free tools exist. You can run limited keyword research, check Domain Authority, and use MozBar without a subscription.
What does Moz Pro do?
Moz Pro tracks rankings, runs keyword research, audits technical SEO with Site Crawl, checks backlinks through Link Explorer, and generates custom SEO reports.
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