⚡ Szybki werdykt:
- Wycena: GoHighLevel generally costs between $97 per month (Starter) and $297 per month (Pro/Unlimited). Bitrix24 starts at $49/organization/month with a free plan for unlimited users.
- Najlepiej dla: GoHighLevel is the great choice for marketing agencies, digital marketers, and coaches. Bitrix24 is the ideal choice for small to medium businesses needing internal collaboration and task management.
- Kluczowa różnica: GoHighLevel is automation-first and built for marketers. Bitrix24 is a broader biznes management suite with project management, HR tools, and a collaboration platform for teams.
- Nasz wybór: GoHighLevel is the excellent choice for most marketing agencies, while Bitrix24 is budget friendly for small business teams managing internal projects.
Wybór właściwego CRM and marketing platform can save your business hours of work and a lot of money.
GoHighLevel and Bitrix24 both promise an all in one marketing and CRM rozwiązanie.
But they focus on very different users.
GoHighLevel is built for marketing agencies that need sales automation and sales funnels.
Bitrix24 is built for small teams and large enterprises that need project management and a collaboration platform.
Przegląd
This review compares GoHighLevel vs Bitrix24 across pricing, crm features, and automation tools.
Both platforms aim to boost productivity for marketing campaigns and lead management workflows.
We tested both for three weeks across real marketing campaigns and lead management workflows.
By the end, you will know which tool is the right great choice for your business growth.
GoHighLevel won 6 of 8 categories. Bitrix24 won on pricing and project management.
Czym jest GoHighLevel?
GoHighLevel is an all-in-one sales and marketing platform designed for marketers and agencies.
It combines crm features, email marketing, SMS, sales funnels, and appointment booking in one tool.
It helps marketers capture new leads, nurture them, and convert them into customers.
GoHighLevel is particularly suited for digital marketing agencies that require extensive setup and customization.
It is primarily targeted at marketing agencies, digital marketers, entrepreneurs, and coaches/consultants.
Przejdź na wysoki poziom
GoHighLevel is the marketing platform built for agencies and marketers. It replaces CRM, email tools, sales funnels, and SMS apps with one monthly fee. Agencies use it for lead generation, sales automation, and managing clients.
Cennik GoHighLevel
Here’s what GoHighLevel costs in 2026. Let’s break down the pricing.
| Plan | Cena | Najlepsze dla |
|---|---|---|
| Rozrusznik | 97 USD/miesiąc | Small business or agency with up to 3 sub-accounts |
| Nieograniczony | 297 USD/miesiąc | Agencje zarządzające nieograniczoną liczbą kont klientów |
Ceny zweryfikowane w marcu 2026 r.
Bezpłatny okres próbny: Yes — GoHighLevel offers a 14-day free trial. There is no permanent free plan to date.
Gwarancja zwrotu pieniędzy: GoHighLevel nie oferuje formalnej gwarancji zwrotu pieniędzy po zakończeniu okresu próbnego.
📌 Notatka: The Starter plan limits you to 3 sub-accounts. The Unlimited plan at $297 per month includes API access, a branded desktop app, and unlimited sub-accounts. There is no per user pricing — you pay per account.
⚠️ Ostrzeżenie: The biggest disadvantage of GoHighLevel is the steep learning curve. It can be overwhelming for some users. GoHighLevel also charges extra usage fees for SMS, email, and phone calls beyond your monthly allowance.
Kluczowe korzyści GoHighLevel
Oto dlaczego GoHighLevel wyróżnia się wśród agencji marketingowych:
- All In One Marketing Platform: GoHighLevel replaces CRM, email tools, SMS apps, landing pages, and booking software. Agencies save $300–$500/month on other software subscriptions.
- Unlimited Marketing Automation: You can build complex workflows triggered by any action. Automate email campaigns, appointment reminders, and lead nurturing across SMS and email.
- Tryb SaaS białej etykiety: The Unlimited plan lets you rebrand GoHighLevel as your own software. Agencies can resell it to small business clients at their own pricing.
- Lejki sprzedażowe Budowniczy: GoHighLevel offers features such as forms, surveys, inbound phone systems, calendars, and landing pages. Build full funnels without coding.
- Zarządzanie reputacją: The platform automates Google and Facebook review requests. This drives more 5-star reviews and protects your brand’s online presence.
- Web Analytics & Tracking: GHL excels in funnel building and CRM automation. You get conversion tracking, lead scoring, and customer segmentation in one dashboard.
Zalety i wady GoHighLevel
✅ Zalety
- Zastępuje 5–10 oddzielnych narzędzi marketingowych na jednej platformie
- Unlimited marketing automation workflows on all plans
- Dostępny tryb resellera białej etykiety i SaaS
- Wbudowane zarządzanie reputacją i automatyzacja recenzji
- Strong agency-focused community and customer support
❌ Wady
- Wymagająca nauka dla początkujących i użytkowników bez wiedzy technicznej
- No free plan — starts at $97 per month
- Dodatkowe koszty korzystania z wiadomości SMS, e-mail i połączeń telefonicznych
- Weak project management features compared to Bitrix24
Czym jest Bitrix24?
Bitrix24 is a full business management suite focused on CRM, collaboration, project management, and internal HR tools.
It is a low-cost CRM platform that offers a complete suite of marketing automation and communication tools.
Bitrix24 is suitable for businesses of all sizes, including startups, małe firmy, and large enterprises.
It is known for its internal document management and HR tools.
Bitrix24
Bitrix24 is the all-in-one business suite for internal teams. It gives you CRM, project management, HR tools, and team collaboration under one roof. The free plan supports unlimited users — making it an excellent choice for budget-conscious businesses.
Cennik Bitrix24
Bitrix24 pricing varies by the number of users, with a free tier for unlimited users available.
| Plan | Cena | Najlepsze dla |
|---|---|---|
| Podstawowy | 49 USD/organizacja/miesiąc | Małe zespoły do 5 użytkowników |
| Standard | 99 USD/organizacja/miesiąc | Growing companies up to 50 users |
| Profesjonalny | 199 USD/organizacja/miesiąc | Larger businesses needing advanced automation |
| Przedsiębiorstwo | 399 USD/organizacja/miesiąc | Duże przedsiębiorstwa o niestandardowych potrzebach |
Ceny zweryfikowane w marcu 2026 r.
Bezpłatny plan: Yes — Bitrix24 provides free subscription packages for unlimited users with basic features for CRM and team collaboration.
Gwarancja zwrotu pieniędzy: Bitrix24 does not advertise a formal money-back guarantee. Trial the free plan before upgrading to test the basic features.
📌 Notatka: Bitrix24 uses organization-based pricing, not per user pricing. This means a team of 20 pays the same as a team of 5 on the same plan. This makes Bitrix24 budget friendly for large businesses.
⚠️ Ostrzeżenie: The biggest disadvantage of Bitrix24 is limited access to technical support, especially in the lower-tier plans. The complexity of Bitrix24 in navigation and setup can be an obstacle for more novice computer users.
Kluczowe korzyści Bitrix24
Here’s why Bitrix24 stands out for businesses needing internal tools:
- Bezpłatny plan dla nieograniczonej liczby użytkowników: Bitrix24 offers free subscription packages for unlimited users. No other all-in-one platform matches this at zero cost.
- Pakiet do zarządzania projektami: Bitrix24 includes a vast suite of tools, such as project management, Gantt charts, and a messenger/social intranet for teams. It rivals dedicated tools like Asana and Monday.
- Service Automation & HR: Bitrix24 includes employee scheduling, leave management, and an internal HR module. Service automation features are rare in a CRM platform.
- Team Collaboration Platform: Bitrix24 oferuje pełny wewnętrzny intranet społecznościowy, czaty grupowe, wideorozmowy i udostępnianie plików. Twój zespół może komunikować się bez opuszczania platformy.
- eCommerce + Payment Processing: Bitrix24 includes a wide range of eCommerce features such as product catalogs, discounts and coupons, and inventory management. Payment processing is built in.
- CRM Marketing Features: Bitrix24 provides segment-based email marketing, customer segmentation, and analytical reports as part of its CRM marketing features.
Zalety i wady Bitrix24
✅ Zalety
- Bezpłatny plan dla nieograniczonej liczby użytkowników — niezrównana wartość
- Strong project management with Gantt charts and Kanban
- Built-in HR tools, śledzenie czasu, and employee scheduling
- Includes eCommerce tools and payment processing
- Ceny ustalane na podstawie organizacji są opłacalne dla dużych zespołów
❌ Wady
- Complex navigation with a steep learning curve
- Automatyzacja marketingu jest podstawowa w porównaniu do GoHighLevel
- Brak trybu resellera white-label lub SaaS
- Limited technical support on lower-tier plans
Porównanie funkcji
Przyjrzyjmy się szczegółowemu porównaniu GoHighLevel i Bitrix24.
We will cover 8 key features to help you decide between these two platforms.
| Funkcja | Przejdź na wysoki poziom | Bitrix24 |
|---|---|---|
| Cena wywoławcza | 97 USD/miesiąc | 49 USD/miesiąc (dostępny bezpłatny plan) |
| Bezpłatny plan | ❌ | ✅ |
| Funkcje CRM | ✅ | ✅ |
| Automatyzacja marketingu | ✅ Zaawansowany | ✅ Podstawowy |
| Lejki sprzedażowe | ✅ | ❌ |
| Zarządzanie projektami | ✅ Podstawowy | ✅ Zaawansowany |
| Tryb White-Label / SaaS | ✅ | ❌ |
| eCommerce + Payment Processing | ❌ | ✅ |
| Narzędzia HR i zespołowe | ❌ | ✅ |
| Najlepsze dla | Agencje marketingowe | Small business teams |
1. CRM Features & Lead Management
Przejdź na wysoki poziom: GoHighLevel’s CRM is built around lead generation and conversion. It tracks every contact across email, SMS, phone, and social. The pipeline view shows where each lead stands. You can set automated follow-ups for customer interactions based on pipeline stage.
Bitrix24: Bitrix24 includes features such as unlimited leads, quotes, invoices, and product catalogs. It offers lead scoring and customer segmentation even on the free plan. The CRM is deep but can feel cluttered for new users who only need basic pipeline management.
⚠️ Ostrzeżenie: GoHighLevel excels in funnel building and CRM automation. Bitrix24 excels in customizable CRM functionality and internal team collaboration. Pick the one that matches your use case.
2. Automatyzacja marketingu
Przejdź na wysoki poziom: GoHighLevel is automation-first and optimized for marketing agencies. It supports complex automation rules for sales processes and lead nurturing. GoHighLevel allows users to message leads automatically through various channels including SMS and email.
Bitrix24: Bitrix24 offers a complete suite of marketing automation, social collaboration, and communication tools. It also supports complex automation rules for sales processes. But it lacks the depth of GoHighLevel’s multi-channel triggers.
💡 Wynik testu: Both platforms aim to combine CRM, email marketing, landing pages, and scheduling into a single solution. For marketing campaigns at scale, GoHighLevel was faster to set up than Bitrix24 in our testing.
3. Lejki sprzedażowe i strony docelowe
Przejdź na wysoki poziom: GoHighLevel has a powerful drag-and-drop builder for sales funnels and landing pages. You can build multi-step funnels with upsells, downsells, and order bumps. Landing pages, forms, and calendars are all connected to your CRM natively.
Bitrix24: Bitrix24 includes a basic site and landing pages builder. It can create a simple website with forms for lead generation. But it has no dedicated funnel builder with conversion optimization features like order bumps or upsells.
4. Zarządzanie projektami i zadaniami
Przejdź na wysoki poziom: GoHighLevel has basic task management and opportunity tracking. You can create tasks, set deadlines, and assign them to team members. But there are no Gantt charts, time tracking, or workload views.
Bitrix24: Bitrix24 excels in project management tools and internal business operations. It offers Gantt charts, Kanban boards, time tracking, workload management, and task dependencies. It rivals dedicated tools like Asana for complex projects.
⚠️ Ostrzeżenie: If you are managing many projects internally, Bitrix24 clearly wins here. GoHighLevel is not designed for complex project workflows.
5. Narzędzia White-Label i Agency
Przejdź na wysoki poziom: GoHighLevel offers extensive white-labeling options and SaaS mode for reselling. You can rebrand the entire platform with your logo and colors. The SaaS mode lets you resell access to clients at your own pricing.
Bitrix24: Bitrix24 has no white-label or SaaS reseller mode. It is designed as an internal business tool, not an agency platform. You cannot rebrand or resell Bitrix24 to your clients.
6. Communication & Team Collaboration
Przejdź na wysoki poziom: GoHighLevel prowadzi ujednoliconą konwersację skrzynka odbiorcza that pulls in SMS, email, Facebook Messenger, and Google Business messages. This is great for sales and client follow-up. But it has no internal team chat or video calls.
Bitrix24: Bitrix24 excels in providing multiple modes of communication, which is essential for collaboration. It includes group chats, video calls, a social intranet, and file sharing for small teams and large enterprises.
7. Reputation Management & Web Analytics
Przejdź na wysoki poziom: GoHighLevel has built-in reputation management. It automates Google and Facebook review requests. You can monitor and respond to reviews from inside the tool. Web analytics tracking is also built in for funnels and forms.
Bitrix24: Bitrix24 has no dedicated reputation management feature. Review automation is not part of the platform. Web analytics are focused on CRM and sales tracking rather than marketing funnels.
8. Cena i koszt
| Plan | Przejdź na wysoki poziom | Bitrix24 |
|---|---|---|
| Bezpłatny | ❌ (tylko 14-dniowy okres próbny) | ✅ Za darmo na zawsze |
| Plan wstępu płatny | 97 USD/miesiąc (wersja początkowa) | 49 USD/organizacja/miesiąc (podstawowy) |
| Plan średniego poziomu | 297 USD/miesiąc (bez limitu) | 99 USD/organizacja/miesiąc (standard) |
| Plan zaawansowany | — | 199 USD/organizacja/miesiąc (Profesjonalny) |
| Przedsiębiorstwo | — | 399 USD/organizacja/miesiąc |
Przejdź na wysoki poziom: GoHighLevel starts at $97 per month with no free plan. But when you factor in the other software it replaces — sales funnels builder, email platform, SMS tool, and booking system — most marketers save money overall. The value is in the consolidation.
Bitrix24: Bitrix24 wins on raw price. The free plan is genuinely useful. The per-organization pricing model means a team of 20 pays the same as a team of 5. For small businesses on a budget friendly stack, this is hard to beat.
Różne scenariusze
| Jeśli potrzebujesz… | Wybierać | Dlaczego |
|---|---|---|
| Automatyzacja marketingu dla agencji | Przejdź na wysoki poziom | Sales funnels, SMS, and white-label SaaS |
| Bezpłatny CRM dla nieograniczonej liczby użytkowników | Bitrix24 | Generous free plan, no per user pricing |
| Sprzedaż SaaS typu white-label | Przejdź na wysoki poziom | Full SaaS mode on the Unlimited plan |
| Zarządzanie projektami + CRM | Bitrix24 | Gantt charts, Kanban, and task management |
| Automatyzacja zarządzania reputacją | Przejdź na wysoki poziom | Wbudowane narzędzia do recenzji Google i Facebooka |
| Internal HR and team collaboration | Bitrix24 | Moduł planowania pracy pracowników i HR |
| Tight budget or small business | Bitrix24 | Free plan covers basic features for life |
💰 Twój budżet
Bitrix24 wins on price if you need a free or low-cost CRM. GoHighLevel starts at $97/month, but it replaces many paid tools. Do the math on what you currently spend on other software.
🔌 Twój zestaw technologii
Bitrix24 offers 400+ native integrations and easy integration with most apps. GoHighLevel has fewer native integrations but covers most agency needs natively. Each tool can also be integrated using automation services.
📝 Twój typ działalności
Marketing agencies, marketers, and consultants should pick GoHighLevel. Internal small business and large business teams that need project management should pick Bitrix24. The platforms target different company types.
🎓 Twój poziom doświadczenia
Both platforms have a steep learning curve. GoHighLevel’s community and customer support are stronger for marketing agencies. Bitrix24 can be overwhelming due to its massive feature set.
🆓 Bezpłatne wersje próbne i dema
GoHighLevel offers a 14-day free trial. Bitrix24 has a free plan you can use forever. Test Bitrix24 on real customer dane before committing to a paid plan.
🛟 Opcje wsparcia
GoHighLevel has a large community of marketers with active Facebook groups. Bitrix24’s technical support is limited on lower plans. Higher plans include priority support and security guarantees for enterprise data.
Przewodnik po przełączaniu
Korzystasz już z jednego z tych narzędzi? Oto, czego możesz się spodziewać po zmianie.
🔄 Przechodzisz z GoHighLevel do Bitrix24?
✅ Co zyskasz:
- Bezpłatny plan obsługujący nieograniczoną liczbę użytkowników bez żadnych kosztów
- Lepsze zarządzanie projektami dzięki wykresom Gantta i Kanban
- HR tools, employee scheduling, and internal team intranet
❌ Co stracisz:
- Zaawansowana automatyzacja marketingu i wielokanałowe przepływy pracy
- Sales funnels builder with conversion optimization features
- Sprzedawca White-label i SaaS zdolność
📋 Jak przełączyć:
- Eksportuj swoje kontakty i dane dotyczące rurociągów z GoHighLevel w formacie CSV
- Załóż bezpłatne konto Bitrix24 i skonfiguruj strukturę CRM
- Import contacts, rebuild pipelines, and configure automation tools
🔄 Przechodzisz z Bitrix24 do GoHighLevel?
✅ Co zyskasz:
- Potężna automatyzacja wielokanałowa z SMS-ami, e-mailami i głos krople
- A built-in sales funnels builder for high-converting landing pages
- White-label mode to resell the tool to your clients
❌ Co stracisz:
- Free plan — GoHighLevel starts at $97 per month
- Zaawansowane zarządzanie projektami, wykresy Gantta i narzędzia HR
- Built-in eCommerce, product catalogs, and payment processing
📋 Jak przełączyć:
- Export your Bitrix24 contacts and deal data as CSV files
- Zarejestruj się na 14-dniowy bezpłatny okres próbny GoHighLevel i skonfiguruj swoje konto
- Import your contacts, set up pipelines, and build your first workflow
Czego nie objęła nasza recenzja
This review focused on small business and agency use cases. We did not deeply test enterprise SSO, advanced API workflows, or large-scale custom deployments for large enterprises. We also did not benchmark deliverability for high-volume email campaigns or test every integration. If you are a large business with strict security or compliance needs, your experience may differ.
Ostateczny werdykt
| Kategoria | Zwycięzca |
|---|---|
| 💰 Cennik | Bitrix24 |
| 🚀 Automatyzacja marketingu | Przejdź na wysoki poziom |
| ⚡ Sales Funnels | Przejdź na wysoki poziom |
| 🎯 Funkcje CRM | Przejdź na wysoki poziom |
| 🏢 Zarządzanie projektami | Bitrix24 |
| 🔁 Białe etykietowanie | Przejdź na wysoki poziom |
| 👥 Współpraca zespołowa | Bitrix24 |
| ⭐ Zarządzanie reputacją | Przejdź na wysoki poziom |
| 🏆 Zwycięzca klasyfikacji generalnej | Przejdź na wysoki poziom |
🏆 ZWYCIĘZCA: GoHighLevel
GoHighLevel wygrywa w 6 z 8 kategorii.
Najlepiej dla: Marketing agencies, digital marketers, coaches, and consultants
GoHighLevel i Bitrix24 służą zupełnie różnym odbiorcom.
GoHighLevel is a great choice for digital marketing agencies that will be highly involved with the setup and ongoing customizations for their users.
Bitrix24 is better suited for businesses needing internal management systems with CRM, task management, and communication features.
Bitrix24 serves small to medium enterprises that require a full digital workplace.
However, if you need lead generation, sales automation, and white-label SaaS, GoHighLevel is the right choice.
Both can also be integrated together — GoHighLevel can be integrated with Bitrix24 using automation tools to save time and money.
Więcej informacji na temat GoHighLevel w porównaniu
Oto jak GoHighLevel wypada na tle innych konkurentów:
GoHighLevel wygrywa w kategoriach: Pricing, white-label mode, SMS and głos automatyzacja
HubSpot wygrywa w kategoriach: Renowned for inbound marketing tools and CRM capabilities, brand recognition
GoHighLevel kontra ClickFunnels
GoHighLevel wygrywa w kategoriach: CRM features, SMS automation, agency sub-accounts, and overall value
ClickFunnels wygrywa w następujących kategoriach: Excels in creating optimized sales funnels for maximizing conversions, templates, community
GoHighLevel vs Salesforce
GoHighLevel wygrywa w kategoriach: Pricing, ease of setup, built-in marketing campaigns and funnels
Salesforce wygrywa w następujących kategoriach: Powerful CRM platform with extensive customization options, enterprise reporting
GoHighLevel vs Pipedrive
GoHighLevel wygrywa w kategoriach: Marketing campaigns, SMS workflows, white-label SaaS
Pipedrive wygrywa w kategoriach: User-friendly CRM designed specifically for sales teams focusing on activity-based selling
GoHighLevel vs Mailchimp
GoHighLevel wygrywa w kategoriach: Built-in funnels, SMS, white-label SaaS, and unified CRM features
Mailchimp wins on: Expanded from email marketing to a full marketing platform with CRM features, brand familiarity
Więcej informacji o Bitrix24 w porównaniu
Oto jak Bitrix24 wypada na tle innych konkurentów:
Bitrix24 wygrywa w kategoriach: Free plan for unlimited users, project management, HR tools
Zoho CRM wygrywa w następujących kategoriach: Versatile platform offering a wide range of features for businesses of all sizes, ease of use
Bitrix24 wygrywa w kategoriach: Pricing, HR tools, free plan for unlimited users
HubSpot wygrywa w kategoriach: Renowned for inbound marketing tools and CRM capabilities, smoother user experience
Bitrix24 vs SharpSpring
Bitrix24 wygrywa w kategoriach: Free plan, built-in project management, internal HR tools
SharpSpring wins on: Flexible marketing automation tailored to small and medium-sized businesses
Bitrix24 wygrywa w kategoriach: Pricing, free plan, built-in collaboration platform and project tools
Salesforce wygrywa w następujących kategoriach: Powerful CRM platform with extensive customization options, enterprise scalability
Bitrix24 vs GreenRope
Bitrix24 wygrywa w kategoriach: Free plan, project management depth, internal team collaboration
GreenRope wins on: All-in-one marketing and CRM solution with sales automation features for unlimited users
Często zadawane pytania
Dlaczego Bitrix24 jest taki tani?
Bitrix24 uses per-organization pricing instead of per user pricing. A team of 50 pays the same as a team of 5. The free plan attracts users who upgrade later for advanced features.
Jakie są ograniczenia Bitrix24?
The biggest disadvantage of Bitrix24 is limited access to technical support, especially in the lower-tier plans. Its complex navigation and setup can be an obstacle for novice users.
Czy Bitrix24 jest naprawdę darmowy?
Yes. Bitrix24 provides free subscription packages for unlimited users. It includes CRM, task management, video calls, and basic features. Advanced automation requires a paid plan.
Jaka jest główna zaleta Bitrix24 w porównaniu z innymi rozwiązaniami SaaS?
Bitrix24 combines free unlimited users with built-in project management, HR tools, and a collaboration platform. Most SaaS rivals charge per user or skip internal team tools entirely.
Które firmy korzystają z Bitrix24?
Over 12 million companies use Bitrix24 worldwide. It is popular with small businesses and large enterprises in retail, real estate, manufacturing, and professional services, especially in Europe and Latin America.
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