Metricool vs Sprinklr 2025: Best Social Media Tool!

Struggling to manage all your social media accounts? It’s a real headache, right?

You’re juggling posts and analytics and trying to keep up with trends. 

You waste time and money on platforms that don’t fit your needs.

Imagine missing out on key insights because your social strategy is messy. 

Let’s break down Metricool vs Sprinklr. We’ll compare their features, pricing, and who they’re best for.

This way, you can pick the perfect social media sidekick and get back to what matters.

Overview

We’ve rigorously tested both Metricool and Sprinklr, diving into their features and user interfaces.

Our hands-on experience, coupled with in-depth analysis of their capabilities.

Informs this direct comparison, providing you with a clear understanding of their strengths.

What is Metricool?

Metricool? It’s your social media dashboard. Think of all your platforms in one place.

You get analytics, scheduling, and competitor insights. Simple.

Also, explore our favorite Metricool alternatives…

What is Sprinklr?

It’s an enterprise-level platform. Handles customer experience.

Think of vast social listening.

It manages multi-channel marketing. It’s built for big business.

Also, explore our favorite Sprinklr alternatives….

Feature Comparison

Metricool and Sprinklr are both powerful social media management tools, but they appeal to vastly different audiences.

Metricool is an accessible and data-driven platform, while Sprinklr is a comprehensive, enterprise-level solution designed for the world’s largest brands.

1. Pricing and Plans

• Metricool: Metricool offers a very generous free account that is a great solution for individuals and small businesses to manage one brand. Its paid plans, including a starter plan and advanced plan, are tiered and transparently priced, making them a cost-effective option for many.
• Sprinklr: Sprinklr is a leading enterprise software company and does not publicly list its pricing. Its plans are highly customized based on a company’s specific needs, number of users, and products selected. A Fortune 500 company would use Sprinklr, while a freelancer or small business would not.

2. Analytics and Reporting

• Metricool: This is where Metricool shines. It provides easy analytics that matters for your entire digital presence. You can get unlimited historical data and download custom reports with just a few clicks. Its standout feature is its deep integration with Google Ads and TikTok Ads, as well as the ability to connect to Looker Studio for creating reports.
• Sprinklr: Sprinklr’s analytics are a part of its broader Unified CXM (Unified Customer Experience Management) platform. It offers incredibly advanced reporting with AI to provide deep insights on social listening, brand health, and campaign performance. The analytics are designed to provide a holistic view for a large organization to make data-driven decisions.

3. Social Inbox and Engagement

• Metricool: Provides a single inbox to manage all your social messages and comments from all your social networks. This allows you to simply scroll through and respond to your messages, making it easy to stay engaged with your audience.
• Sprinklr: Sprinklr’s social inbox is an integral part of its Unified CXM platform. It allows customer care teams to respond to social media messages across a modern channel. The platform can automatically route messages to the right employees and includes advanced AI for sentiment analysis and automating responses to help customers happier.

4. Publishing and Scheduling

• Metricool: A straightforward social media scheduling tool that allows you to auto posting content. It’s easy to create a new post and schedule it with just a few clicks. The platform provides a visual calendar to help you win time and streamline your workflow.
• Sprinklr: Offers robust scheduling and publishing tools for global brands. Sprinklr works with over 30 social channels, and its publishing tools are designed for governance, advanced approvals, and brand risk management. It’s built for large-scale operations with complex needs.

5. Supported Social Platforms

• Metricool: Supports a wide variety of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. A key differentiator is its deep integration with ad platforms and Google Business Profile, making it a great tool for a variety of marketing needs.
• Sprinklr: As a leading enterprise software company, Sprinklr supports over 30 social channels and messaging apps. It’s built to help brands connect and serve consumers across every customer-facing functions.

6. Integrations and Add-ons

• Metricool: Integrates with other tools like Zapier, Google Drive, and Canva. Its main draw is the deep integration with ad platforms, a key feature for social media managers.
• Sprinklr: Sprinklr’s strength is its ability to seamlessly integrate with other enterprise software like Salesforce, Microsoft, and SAP. Its platform acts as a central hub, allowing large companies to un silo teams and manage their entire front office from one place.

7. Team Collaboration and Client Management

• Metricool: Team collaboration is available on the advanced plan. You can add users and assign roles, but its features are not designed for the complex, large-scale workflows of a multi-national company.
• Sprinklr: The platform is built for team collaboration on an unprecedented scale. It offers granular user permissions, complex approval workflows, and a single view of all customer interactions, making it a perfect fit for a large brand with multiple teams and departments.

8. User Interface and Ease of Use

• Metricool: A metricool review often praises its clean and intuitive user interface. Its focus on simplicity and accessibility makes it an excellent tool for freelancers and small businesses.
• Sprinklr: Due to its immense number of features and enterprise-level complexity, Sprinklr has a steeper learning curve. The platform is powerful and highly configurable, but it requires dedicated training to master all its capabilities.

9. Social Listening

• Metricool: Offers some basic social listening capabilities, allowing you to track your data and monitor mentions. However, its primary focus is on analytics and advertising, not a full-fledged social listening tool like its competitors.
• Sprinklr: Sprinklr offers a world-class social listening tool with its advanced AI and unified platform. It can analyze sentiment, identify trends, and provide competitive insights from millions of data sources across the internet and social network to help brands connect with their community.

10. Core Features

• Metricool: The main differences between Metricool and Sprinklr are their core focuses. Metricool focuses on data and analytics, providing a “digital swiss army knife” for marketers. Its key features are focused on helping a social media manager track performance and run effective ad campaigns.
• Sprinklr: Sprinklr’s core value is its Unified CXM platform. Its standout features are its ability to connect marketing, advertising, sales, and customer service teams on one platform, all powered by its advanced AI and integrations to enhance the customer experience management.

11. Target Audience

• Metricool: Best for freelancers, small businesses, and entrepreneurs who need a data-driven approach to their social media and paid advertising efforts. Its accessible features make it easy to save time and win time on a daily basis.
• Sprinklr: The ideal tool for global brands and fortune 500 companies that need a single, unified platform to manage all customer-facing functions and services. It’s for businesses that require enterprise-grade governance, advanced AI, and a truly unified view of their customers.

What to look for when choosing The Right Social Media Manager?

• Analytics and Reporting: A great social media tool provides easy analytics that matters. Look for the ability to download custom reports, track post performance, and access data extracted from your social media accounts. Some platforms, like Metricool, even offer a Looker Studio connector and let you analyze data that matters.
• Content Creation & Publishing: The social media scheduling tool you choose should help you win time and save time. Look for powerful scheduling features like an auto posting feature and the ability to schedule multiple posts. It should also be easy to manage and publish content from all your social sites, whether you’re working on a personal account or managing multiple brands for a business. A video editor and a content library are also great features for a content creator.
• Collaboration and Team Management: For social media teams and agencies, look for robust features like an in-app approvals system, the ability to assign posts to team members, and customizable dashboards. A sendible review will often highlight its strong client management and custom branding features. A great platform should make it easy to manage your social media accounts and stay organized.
• Supported Platforms: Ensure the social platform works with all your social networks, from a Twitter account to a YouTube account and Instagram Professional Profiles. It’s a key feature for a social media manager that needs to manage all your tools and social feeds from a single place. The more platforms supported, the better.
• Social Inbox and Engagement: A single inbox for all your social messages is a must. The platform should make it easy to monitor brand mentions, direct messages, and comments from all your social sites. This ability is crucial for building a strong community and for proactive customer service.
• User Interface & Experience: The dashboard should be intuitive and user friendly. It should be easy to easily navigate, allowing you to simply scroll and find the information you need. A quick review of the user interface can tell you a lot about the tool’s user-friendliness.
• Integrations: Check for integrations with other tools and services. A Zapier integration is a great feature that lets you connect your social media marketing to other tools you use. This helps you manage all your tools from a single place and streamlines your workflow.
• Value and Pricing: Consider the cost and the features offered. A free plan or a starter plan might be enough, but if you need advanced features, a paid plan may be necessary. Read reviews to find out the main differences and to get a sense of which tool offers the best value for your needs.
• Customer Support: Look for a tool that offers reliable customer support, such as live chat support, a help center page, or a dedicated customer success onboarding team. A Sprout Social review will often highlight its excellent support.
• Overall Functionality: Beyond the specific features, you want a social media management tool that provides a seamless experience for your entire digital presence. Look for a mobile app to manage your social media accounts on the go, a feature to track your followers, and a smart system that understands your needs.

Final Verdict

If you’re looking for a solid social media tool, Metricool is our top pick.

It’s easy to use and won’t break the bank. For most users, Metricool offers everything you need.

You get great social media analytics and scheduling.

You can manage many social media accounts without fuss.

It’s perfect for growing your social profiles and social media marketing.

Plus, the management features are simple. It also provides up to 10 social profiles. 

It’s a great social media platform that is easy to use.

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Frequently Asked Questions