Struggling to keep up with your social media presence?
Feeling overwhelmed by the sheer number of platforms and metrics to track?
Metricool promises to simplify your social media management, but does it deliver?
In this in-depth review, we’ll dive into Metricool’s features, pricing, and pros and cons to help you decide if it’s the right tool for you.
Ready to elevate your social media game? Metricool, trusted by over 2 million, might be the perfect tool for you! So give it a try.
What is Metricool?
Think of Metricool as your personal social media assistant.
It’s a tool that helps you manage all your social media accounts in one place.
You can schedule posts, track how well they’re doing, and even see what your competitors are up to.
But wait, there’s more! Metricool also keeps an eye on your Google Business Profile, making sure it’s up-to-date and looking good for potential customers.
And if you’re running Google Ads, Metricool can help you track those, too, so you know if your money is being well spent.
Basically, Metricool is like a Swiss Army knife for your online presence.
It has all the tools you need to manage your social media platforms and more, all in one handy place.
Who Created Metricool?
Metricool was dreamt up by Juan Pablo Tejela and Carlos Sánchez back in 2016.
They wanted to create a tool that would make life easier for social media managers everywhere.
Their vision was simple: to help people manage all their social networks in one place.
They wanted to make it easy to schedule social media posts and track results.
Even reply to social media messages without having to jump between different platforms.
And that’s exactly what Metricool does!
Top Benefits of Metricool
- All-in-One Social Media Management: No more juggling multiple platforms. Metricool lets you manage all your social accounts in one place.
- Effortless Social Media Scheduling: Plan your social media posts with Metricool’s intuitive social media scheduling tool.
- Stay Connected with Your Audience: Respond to all your social messages from a single inbox, making engagement a breeze.
- Data-Driven Insights: Understand what’s working (and what’s not) with Metricool’s easy-to-understand analytics. Discover what matters with just a few clicks.
- Custom Reporting: Create and download custom reports to track your progress and impress your clients or team.
- Budget-Friendly: Get started with Metricool’s free account and upgrade as your needs grow.
- Perfect for Everyone: Whether you’re a seasoned social media manager or just starting, Metricool has all the tools you need to succeed on any social platform.
- User-Friendly Interface: Metricool’s clean and intuitive design makes it easy to navigate and use, even for beginners.
Best Features of Metricool
Metricool’s feature set is designed to make your social media management journey as smooth as possible.
Let’s delve into some of the standout features that set it apart:
1. Social Media Planner
The Social Media Planner is an excellent tool for managing your scheduled content.
You can plan your posts for all your social networks from a single calendar.
It even shows you the best times to post for your specific audience.
The auto-posting feature lets you set it and forget it, so you can save time and focus on other parts of your business.
2. Looker Studio
Metricool’s Looker Studio feature is a real game-changer for people on the advanced plan who need custom reports.
It allows you to use your Metricool account to connect to Google’s powerful reporting tool.
You can create advanced, tailored reports using all the data extracted from your social media.
This helps you present information in the exact way you need.
3. Social Media Reports
This feature helps you measure what matters.
You can generate and download comprehensive reports for any of your connected accounts.
These reports are a great way to see how your content is performing.
You can even create reports for your Google Business Profile and TikTok ads, not just your regular social network posts.
It makes creating reports simple and fast.
4. Link-in-Bio Tool
Metricool’s Link-in-Bio tool lets you create a custom page with multiple links.
This is perfect for Instagram or TikTok, where you can only have one link in your bio.
You can add links to your website, latest blog post, or any new content you want to share.
This helps you drive traffic to your key pages and gives your followers more ways to engage with you.
5. Social Media Assistant
This handy AI assistant is available right inside the planner.
It helps you write and optimize captions for your posts.
It can suggest content ideas, improve your tone, and even help with hashtags.
The social media assistant is like having a copywriter on your team, helping you create great content and win time when you’re short on ideas.
6. Social Media Content Approval Tool
This feature is a lifesaver for teams and agencies.
It lets you set up an approval workflow so that clients or team members can review scheduled content before it’s published.
It prevents mistakes and keeps everyone on the same page, eliminating the need for extensive back and forth.
You can even add notes or comments to a post and get approvals without leaving Metricool.
7. Social Inbox
With the social inbox, you can manage all your messages, comments, and reviews from a single inbox.
This includes your Google Business Profile. It makes it easy to stay engaged with your audience and never miss a message.
You can simply scroll through all your conversations without having to log in and out of different other tools or apps.
8. Hashtag Tracker
Metricool’s Hashtag Tracker is an easy way to see how a specific hashtag is performing.
It’s a great feature for campaigns or contests.
You can track a hashtag’s reach, number of posts, and even see the top contributors.
This gives you valuable insights into what’s working and helps you find the right hashtags for your content.
9. Calendar
The visual calendar provides a bird’s-eye view of your planned social media posts across various platforms.
You can effortlessly drag and drop posts to reschedule, ensuring your content strategy remains organized and adaptable.
Pricing
| Plan Name | Price (per month) | Key Features |
|---|---|---|
| Free | $0 | Planning up to 50 pieces of content per month, Analysis of 5 competitor profiles |
| Starter | $18 | LinkedIn connection, Limited Twitter analytics, Analysis of 100 competitor profiles. |
| Advance | Planning up to 50 pieces of content per month, and Analysis of 5 competitor profiles | Team and client access, Role management, Post approval system |
| Custom | Custom pricing | Team and client access, Role management, Post-approval system |
Pros and Cons
Understanding the strengths and weaknesses of any tool is crucial before making a decision.
Let’s weigh the pros and cons of Metricool to help you make an informed choice.
Pros
Cons
Alternatives to Metricool
Here are some alternatives to Metricool, each highlighting a key strength:
- Sprout Social: Unlock deeper social media insights and foster team collaboration with its comprehensive analytics and robust features.
- Socialpilot: Enjoy budget-friendly plans without sacrificing powerful scheduling capabilities, including efficient bulk posting options.
- Sendible: Navigate social media management with ease thanks to its intuitive interface and seamless integrations with numerous marketing tools.
- Content Studio: Discover engaging content and streamline your publishing process across various platforms, potentially leveraging AI for content ideas.
- Heropost: (Information limited – explore if it offers unique features or a pricing model tailored to specific social media needs.)
- Agorapulse: Effectively manage your social presence with its strong social listening tools and a unified inbox for streamlined engagement.
- Zoho Social: A smart and cost-effective choice if your business already benefits from the integrated ecosystem of Zoho products.
- Buffer: Simplify your social media scheduling with its user-friendly platform, ideal for straightforward content distribution.
- Sprinklr: Sprinklr offers a comprehensive suite of tools for large organizations demanding advanced social media management and customer experience solutions.
- Later: If your strategy heavily relies on visual content, particularly on Instagram, Later provides specialized planning and scheduling features.
- Loomly: Enhance your content creation workflow with its collaborative calendar and efficient content approval processes for teams.
- Blaze: (Information limited – investigate if it provides a specific feature or addresses a particular niche within social media marketing.)
Metricool Compared
Here’s a concise comparison of Metricool against its alternatives, highlighting key differences:
- Metricool vs Sprout Social: Choose Metricool for an intuitive platform with strong analytics and competitor insights, or Sprout Social for deeper analysis and robust team collaboration.
- Metricool vs Socialpilot: Choose Metricool for its clear visual analytics and hashtag tracking or Socialpilot for its more budget-friendly plans with excellent scheduling capabilities.
- Metricool vs Sendible: Choose Metricool for its user-friendly interface and comprehensive analytics dashboard or Sendible for its strong client management tools and social listening features.
- Metricool vs Content Studio: Choose Metricool for its all-in-one analytics overview or Content Studio for its content discovery prowess and AI-powered content suggestions.
- Metricool vs Heropost: (Information on a direct comparison is limited, suggesting a potential focus on different niche features or pricing models.)
- Metricool vs Agorapulse: Consider Metricool for its straightforward analytics presentation, or Agorapulse for a well-rounded platform with strong engagement and listening tools.
- Metricool vs Zoho Social: Choose Metricool for its broader platform support and in-depth analytics or Zoho Social for a cost-effective solution within the Zoho ecosystem.
- Metricool vs Buffer: Choose Metricool for its comprehensive analytics and competitor tracking, or Buffer for its simplicity and ease of social media scheduling.
- Metricool vs Sprinklr: Opt for Metricool if you’re a small to medium-sized business prioritizing analytics, or Sprinklr for an enterprise-level solution with extensive features.
- Metricool vs Later: Select Metricool for its broader analytical capabilities across platforms, or Later for its specialized focus on visual content management, especially for Instagram.
- Metricool vs Loomly: Choose Metricool for its in-depth analytics and competitor insights or Loomly for its strength in content calendar planning and team collaboration.
- Metricool vs Blaze: (Information on Blaze is limited, indicating it might be a feature within another platform or a less commonly known social media management tool.)
Personal Experience with Metricool
Our team recently adopted Metricool for efficient social media management.
We found it easy to use and appreciated its centralized management, intuitive scheduling, and helpful analytics.
Unlimited historical data and custom report generation were also valuable.
Here’s a quick recap of the features and benefits we found most valuable:
- Centralized management of all your social networks
- Intuitive scheduling and publishing tools
- Easy-to-understand analytics and insights (discover what matters)
- Access to unlimited historical data
- Custom report generation and download
- Responsive live chat support
Metricool has been a game-changer for our team.
It’s helped us optimize our digital presence, improve engagement, and make data-driven decisions. Option.
Final Thoughts
To put it all together, Metricool is a powerful digital swiss army knife that helps you manage your online presence with ease.
We’ve covered the main differences between the starter plan and other paid plans, and how the free plan is a great way to try it.
Whether it’s the video editor or the Zapier integration.
It’s designed to help you easily navigate the world of social media.
This article, like all our content, is built on hands-on experience and real-world results.
We help you understand what matters and how to get the most from your data extracted from your social media accounts.
For more in-depth information, you can always check out Metricool’s help center page.
Frequently Asked Questions
Can I use Metricool for free?
Yes! Metricool offers a free plan with basic features. It’s a great way to test the platform and see if it’s right for you.
Which social media platforms does Metricool support?
Metricool supports a wide range of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Pinterest.
Is Metricool easy to use?
Yes, Metricool is designed to be user-friendly, even for beginners. The interface is intuitive, and the features are easy to navigate.
Can I track my competitors with Metricool?
Absolutely! Metricool’s competitor tracking feature allows you to monitor your rivals’ social media activity and gain valuable insights. It matters to discover easy analytics.
How does Metricool’s analytics work?
Metricool provides easy-to-understand analytics that helps you discover what matters. You can track key metrics like engagement, reach, and impressions to measure your social media performance.
