Metricool Review: The Social Media Tool You Need in 2024?

Struggling to keep up with your social media presence?

Feeling overwhelmed by the sheer number of platforms and metrics to track?

Metricool promises to simplify your social media management, but does it deliver?

In this in-depth review, we’ll dive into Metricool’s features, pricing, and pros and cons to help you decide if it’s the right tool for you in 2024.

What is Metricool?

Think of Metricool as your personal social media assistant.

It’s a tool that helps you manage all your social media accounts in one place.

You can schedule posts, track how well they’re doing, and even see what your competitors are up to.

But wait, there’s more! Metricool also keeps an eye on your Google Business Profile, making sure it’s up-to-date and looking good for potential customers.

And if you’re running Google Ads, Metricool can help you track those, too, so you know if your money is being well spent.

Basically, Metricool is like a Swiss Army knife for your online presence.

It has all the tools you need to manage your social media platforms and more, all in one handy place.

Who Created Metricool?

Metricool was dreamt up by Juan Pablo Tejela and Carlos Sánchez back in 2016.

They wanted to create a tool that would make life easier for social media managers everywhere.

Their vision was simple: to help people manage all their social networks in one place.

They wanted to make it easy to schedule social media posts and track results.

Even reply to social media messages without having to jump between different platforms.

And that’s exactly what Metricool does!

Top Benefits of Metricool

• All-in-One Social Media Management: No more juggling multiple platforms. Metricool lets you manage all your social accounts in one place.
• Effortless Social Media Scheduling: Plan your social media posts with Metricool’s intuitive social media scheduling tool.
• Stay Connected with Your Audience: Respond to all your social messages from a single inbox, making engagement a breeze.
• Data-Driven Insights: Understand what’s working (and what’s not) with Metricool’s easy-to-understand analytics. Discover what matters with just a few clicks.
• Custom Reporting: Create and download custom reports to track your progress and impress your clients or team.
• Budget-Friendly: Get started with Metricool’s free account and upgrade as your needs grow.
• Perfect for Everyone: Whether you’re a seasoned social media manager or just starting, Metricool has all the tools you need to succeed on any social platform.
• User-Friendly Interface: Metricool’s clean and intuitive design makes it easy to navigate and use, even for beginners.

Best Features of Metricool

Metricool’s feature set is designed to make your social media management journey as smooth as possible.

Let’s delve into some of the standout features that set it apart:

1. User Management

Metricool understands the collaborative nature of social media management.

With its robust User Management feature, you can easily add team members, assign roles and permissions, and streamline your workflow.

This ensures everyone stays on the same page, fostering efficient collaboration and minimizing miscommunication.

2. Calendar

The visual calendar provides a bird’s-eye view of your planned social media posts across various platforms.

You can effortlessly drag and drop posts to reschedule, ensuring your content strategy remains organized and adaptable.

3. Analytics

Metricool’s Analytics feature offers in-depth insights into your social media performance.

Track key metrics like engagement, reach, and impressions to understand what resonates with your audience.

You can also generate custom reports to share with your team or clients.

4. Tracker

Keep an eye on your competitors’ social media activities with Metricool’s Tracker.

Gain valuable insights into their strategies, identify trends, and stay ahead of the game.

5. Media Manager

Organize and manage your media assets seamlessly with Metricool’s Media Manager.

Store, categorize, and easily access your images and videos for future social media posts, saving you time and effort.

Pricing

Plan Name	Price (per month)	Key Features
Free	$0	Planning up to 50 pieces of content per month, Analysis of 5 competitor profiles
Starter	$18	LinkedIn connection, Limited Twitter analytics, Analysis of 100 competitor profiles.
Advance	$45	Team and client access, Role management, Post approval system
Custom	Custom pricing	Team and client access, Role management, Post-approval system

Pros and Cons

Understanding the strengths and weaknesses of any tool is crucial before making a decision.

Let’s weigh the pros and cons of Metricool to help you make an informed choice.

Alternatives to Metricool

Here are some alternatives to Metricool, each highlighting a key strength:

• Sprout Social: Unlock deeper social media insights and foster team collaboration with its comprehensive analytics and robust features.
• Socialpilot: Enjoy budget-friendly plans without sacrificing powerful scheduling capabilities, including efficient bulk posting options.
• Sendible: Navigate social media management with ease thanks to its intuitive interface and seamless integrations with numerous marketing tools.
• Content Studio: Discover engaging content and streamline your publishing process across various platforms, potentially leveraging AI for content ideas.
• Heropost: (Information limited – explore if it offers unique features or a pricing model tailored to specific social media needs.)
• Agorapulse: Effectively manage your social presence with its strong social listening tools and a unified inbox for streamlined engagement.
• Zoho Social: A smart and cost-effective choice if your business already benefits from the integrated ecosystem of Zoho products.
• Buffer: Simplify your social media scheduling with its user-friendly platform, ideal for straightforward content distribution.
• Sprinklr: Sprinklr offers a comprehensive suite of tools for large organizations demanding advanced social media management and customer experience solutions.
• Later: If your strategy heavily relies on visual content, particularly on Instagram, Later provides specialized planning and scheduling features.
• Loomly: Enhance your content creation workflow with its collaborative calendar and efficient content approval processes for teams.
• Blaze: (Information limited – investigate if it provides a specific feature or addresses a particular niche within social media marketing.)

Metricool Compared

Here’s a concise comparison of Metricool against its alternatives, highlighting key differences:

• Metricool vs Sprout Social: Choose Metricool for an intuitive platform with strong analytics and competitor insights, or Sprout Social for deeper analysis and robust team collaboration.
• Metricool vs Socialpilot: Choose Metricool for its clear visual analytics and hashtag tracking or Socialpilot for its more budget-friendly plans with excellent scheduling capabilities.
• Metricool vs Sendible: Choose Metricool for its user-friendly interface and comprehensive analytics dashboard or Sendible for its strong client management tools and social listening features.
• Metricool vs Content Studio: Choose Metricool for its all-in-one analytics overview or Content Studio for its content discovery prowess and AI-powered content suggestions.
• Metricool vs Heropost: (Information on a direct comparison is limited, suggesting a potential focus on different niche features or pricing models.)
• Metricool vs Agorapulse: Consider Metricool for its straightforward analytics presentation, or Agorapulse for a well-rounded platform with strong engagement and listening tools.
• Metricool vs Zoho Social: Choose Metricool for its broader platform support and in-depth analytics or Zoho Social for a cost-effective solution within the Zoho ecosystem.
• Metricool vs Buffer: Choose Metricool for its comprehensive analytics and competitor tracking, or Buffer for its simplicity and ease of social media scheduling.
• Metricool vs Sprinklr: Opt for Metricool if you’re a small to medium-sized business prioritizing analytics, or Sprinklr for an enterprise-level solution with extensive features.
• Metricool vs Later: Select Metricool for its broader analytical capabilities across platforms, or Later for its specialized focus on visual content management, especially for Instagram.
• Metricool vs Loomly: Choose Metricool for its in-depth analytics and competitor insights or Loomly for its strength in content calendar planning and team collaboration.
• Metricool vs Blaze: (Information on Blaze is limited, indicating it might be a feature within another platform or a less commonly known social media management tool.)

Personal Experience with Metricool

Our team recently adopted Metricool for efficient social media management.

We found it easy to use and appreciated its centralized management, intuitive scheduling, and helpful analytics.

Unlimited historical data and custom report generation were also valuable.

Here’s a quick recap of the features and benefits we found most valuable:

• Centralized management of all your social networks
• Intuitive scheduling and publishing tools
• Easy-to-understand analytics and insights (discover what matters)
• Access to unlimited historical data
• Custom report generation and download
• Responsive live chat support

Metricool has been a game-changer for our team.

It’s helped us optimize our digital presence, improve engagement, and make data-driven decisions. Option.

Final Thoughts

Metricool is a handy tool for anyone who wants to step up their social media game.

It’s got all your tools in one place, making it easy to schedule posts, chat with your followers, and see what’s working.

The analytics are easy to understand, even if you’re new to this stuff.

You can even try it out for free! If you’re just getting started with your Twitter account, the free plan might be all you need.

So, if you’re looking for a way to make social media less of a headache, give Metricool a shot.

You might be surprised at how much it can help!

Frequently Asked Questions