How to Use Metricool: Your Step-by-Step Guideline in 2025

Are you looking for a powerful yet easy-to-use social media management tool?

Want to save time and get better insights into your online performance?

Then Metricool might be exactly what you need.

In this guide, we’ll walk you through how to use Metricool, step by step. Let’s dive in!

Getting Started with Metricool

Okay, so you want to get started with Metricool?

Awesome! It’s like a super helpful friend for anyone using social networks.

Let’s see how a user like you can jump right in.

• Making Your Metricool Account: Think of getting a metricool account like signing up for a new game. You just need to go to their website. You can use your email to make an account, or if it’s easier, you can even sign up using your Instagram or Facebook account! Pretty cool, right? Once you’re in, you’ll see your own special space. What’s the very first thing you notice when you get there?
• Connecting Your Online Hangouts: Now you need to tell Metricool where you like to hang out online. You can connect lots of different places! Think about your Instagram, your Facebook page, even your LinkedIn if you use it for school or work stuff. And if you make fun videos on TikTok, you can connect that too! It’s like introducing Metricool to all your online friends. We’ll show you exactly which buttons to click to connect each one. It’s not tricky, promise!
• Looking Around Your New Space: After you connect everything, you’ll land on your dashboard. This is like the main control center. It might look a little busy at first, but don’t worry! We’ll point out the important stuff. You’ll see different sections where you can check your analytics (that’s like seeing how many people liked your posts), plan what to post next, and even see what people are saying. We’ll break down each part so it feels super easy to understand. You can even use their mobile app to check things on your phone!

So, that’s the first step. 

Now you’re ready to see what it can do!

This tutorial will keep going, so stick with us! And guess what? 

Analyzing Your Social Media Performance

Okay, now that you’ve got Metricool all set up.

Let’s talk about measuring your online performance.

This part is called social media analytics, and it’s like getting a report card for your social media profiles.

• The Numbers Place: If you learn how to use Metricool to check your numbers, you’ll head to the section called “Analytics.” Think of it as the place where all the cool stats about your posts live. What kind of information can you find here? Lots!
• Quick Look: The first thing you’ll probably see is a quick look at how everything is going. It’s like a summary of all your connected social media platforms. You’ll see some important numbers, or metrics, that give you an idea of how many people are seeing and liking your stuff.
• Checking Each Place:
  • Instagram: Want to know how many new friends (followers) you got on Instagram? Or how many people liked your pictures and videos? Metricool shows you all that. It can even tell you the best time to post so more people see it! What hashtags are working well for you? Metricool can help with that, too.
  • Facebook: How’s your Facebook page doing? You can see who your audience is and how much they like your posts. What kind of stuff do they click on the most?
  • X (Twitter): If you use X, Metricool can show you how many people saw your tweets and visited your profile. When are people on X the most?
  • LinkedIn: For your LinkedIn page, you can see how your posts are doing and how your connections are growing. What kind of posts get the most attention from people in your field?
  • TikTok: If you’re making TikTok videos, Metricool will show you the number of views, likes, and shares you’re getting. Which of your videos are the most popular?
  • YouTube: For your YouTube channel, you can track how many people are watching your videos and how many new subscribers you’re getting. Who is watching your videos?
  • Pinterest: If you use Pinterest, Metricool can show you how many people are seeing and saving your pins. Which of your boards are the most interesting to people?
  • Your Website: Did you know Metricool can even look at your website? If you connect your Google Business profile or Google Ads, you can see how many people are visiting your site and where they’re coming from.
  • Twitch: If you’re a gamer on Twitch, Metricool can also provide social media analytics for your streams!
• Seeing What’s Happening Now: There’s also a part where you can see what’s happening right this minute! It’s like a live update of your social media profiles.
• Making Reports: Want to show other people how well you’re doing? Metricool lets you make social media reports. You can choose what information you want to include. This is super helpful if you’re a social media manager or want to keep track for yourself. If you have premium plans, you might even be able to connect to Looker Studio for even fancier reports.

So, that’s how you can use Metricool to see how your social media marketing is going.

It helps you understand what’s working and what’s not.

This information can help you make your social media strategy even better! 

Scheduling Your Social Media Content

Alright, now let’s talk about making your posts go live exactly when you want them to.

This is where Metricool’s planner comes in handy.

It’s like having a calendar for your social media platforms.

• Finding Your Calendar: To plan your posts, you’ll head over to the “Planner” section. When you get there, you’ll see a calendar. This calendar shows you what you’ve already planned to post and when it’s going out.
• Making a New Post: Want to add something new to the schedule? Just click on a day and time on the calendar. A box will pop up where you can write what you want to say, add your pictures or videos, and even plan out things like smart links if you have them.
• Choosing When to Post: You can pick any date and any time to post that you want. You can even tell Metricool to post the same thing again later if you want!
• Best Times to Share: Ever wonder when most of your friends (followers) are online? Metricool can help with that! It looks at your past social media analytics and suggests the best times to post on each of your social media profiles so more people see it. This can really help your marketing strategy!
• Letting Metricool Post for You: For many of your social media platforms, Metricool can auto-publish your posts. This means you set it up, and Metricool does the posting for you – you don’t even have to be online! This is a super time-saver.
• Seeing All Your Plans: The calendar view gives you a great look at everything you have want to schedule. You can see all your upcoming scheduled posts in one place.
• Saving for Later: Not quite ready to post something? No problem! You can save it as a draft and come back to it later to finish it up and schedule content.
• Planning Lots at Once: If you have a bunch of posts you want to schedule content, Metricool even has a way to do it in bulk. It’s a little more advanced, but it can save you a lot of time if you have a big social media strategy.
• Changing Your Plans: Need to change when a post is going out, or maybe you want to edit it? Metricool makes it easy to manage your scheduled posts. You can move them around on the calendar or make changes to the text and pictures.

So, that’s how you use the planner in Metricool to schedule content for all your social media platforms.

It helps you stay organized, post at the best time to post.

And even auto-publish so you can focus on other things. 

Engaging with Your Community

Okay, so people are seeing your posts – that’s great!

But talking back to them is super important too.

Metricool has a special place to help you keep up with what everyone is saying.

It’s like a central mailbox for all your social media platforms.

• Your Message Center: There’s a section in Metricool called “Inbox.” This is where all your comments and messages from different places, like Instagram, Facebook, and TikTok, come together. It’s way easier than checking each app separately! You can even access this on your desktop.
• One Place for Everything: Think about it – instead of going to the instagram app to see comments, then the facebook app for messages, and then maybe even another place, Metricool puts it all in one spot. This makes it way easier to see what people are saying about your posts.
• Dealing with Comments: When someone leaves a comment on one of your posts, you can see it right in the Metricool inbox. You can read it and even reply right from there! This helps you keep the conversation going with your followers.
• Direct Messages All Together: If people send you private messages on different social media platforms, you can see those in the Metricool inbox too. This means you won’t miss important messages.
• Keeping Things Organized: If you get a lot of messages and comments, Metricool has ways to help you keep things tidy. You can mark messages as read or unread, so you know what you still need to answer.
• Working with Others: If you have a team helping you with your content strategy, Metricool lets everyone see and answer messages. This way, you can all work together to talk to your community.

Hashtag Tracking

Okay, so you know how hashtags are like labels for your posts, helping people find them?

Well, Metricool has a cool tool called the Hashtag Tracker that lets you see how well those labels are working!

• Finding the Hashtag Tool: Metricool has a section where you can track specific hashtags. You can type in a hashtag you’re using or one that’s popular in your area to see how it’s doing.
• Seeing How Hashtags Are Doing: Once you start tracking a hashtag, Metricool will show you some numbers. You can see how many posts are using that hashtag and how much people are liking and commenting on those posts. This helps you understand if a hashtag is popular or not.
• Finding Good Hashtags: This tool can also help you find new and popular hashtags related to your posts. It’s like discovering new labels that can help more people find your awesome content.
• Checking Out What Your Competition Does: You can even use the hashtag tracker to see which hashtags your competitors are using. This can give you ideas for your own content strategy.

Alternatives to Metricool

Here are some alternatives to Metricool, each highlighting a key strength:

• Sprout Social: Unlock deeper social media insights and foster team collaboration with its comprehensive analytics and robust features.
• Socialpilot: Enjoy budget-friendly plans without sacrificing powerful scheduling capabilities, including efficient bulk posting options.
• Sendible: Navigate social media management with ease thanks to its intuitive interface and seamless integrations with numerous marketing tools.
• Content Studio: Discover engaging content and streamline your publishing process across various platforms, potentially leveraging AI for content ideas.
• Heropost: (Information limited – explore if it offers unique features or a pricing model tailored to specific social media needs.)
• Agorapulse: Effectively manage your social presence with its strong social listening tools and a unified inbox for streamlined engagement.
• Zoho Social: A smart and cost-effective choice if your business already benefits from the integrated ecosystem of Zoho products.
• Buffer: Simplify your social media scheduling with its user-friendly platform, ideal for straightforward content distribution.
• Sprinklr: Sprinklr offers a comprehensive suite of tools for large organizations demanding advanced social media management and customer experience solutions.
• Later: If your strategy heavily relies on visual content, particularly on Instagram, Later provides specialized planning and scheduling features.
• Loomly: Enhance your content creation workflow with its collaborative calendar and efficient content approval processes for teams.
• Blaze: (Information limited – investigate if it provides a specific feature or addresses a particular niche within social media marketing.)

Conclusion

So, that’s Metricool in a nutshell! It’s a really helpful tool.

It can show you how well your posts are doing.

It lets you plan when your posts go out and allows you to talk to your followers in one place.

Metricool helps you understand what’s working. 

You can start using many of these features with a free account.

So, why not give Metricool a try?

It can really help you with your social media!

Frequently Asked Questions