In the fast-paced world of social media, having the right tools can make or break your strategy.
If you’re eyeing Sprinklr for 2025, you’re in the right place.
We’ve done the legwork, testing and analyzing its features, benefits, and any potential downsides.
By the end of this review, you’ll have a clear picture of whether Sprinklr is the right fit for your team and your goals. Let’s dive in!
Join the ranks of over thousands of leading brands who trust Sprinklr to manage their customer experiences. Schedule your demo today and see the difference!
What is Sprinklr?
Think of Sprinklr as a powerful command center for big brands.
It helps them manage all their interactions with customers online, whether it’s answering questions on Twitter or responding to comments on Facebook.
It’s a one-stop shop for listening to customers, responding quickly, and even understanding what they want.
With Sprinklr, businesses can stay on top of their online presence & keep their customers happy.
Who Created Sprinklr?
Sprinklr was founded by Ragy Thomas back in 2009.
His vision was to break down the barriers between companies and their customers, offering a unified customer experience management (unified CXM) platform.
Starting as a social media management tool, Sprinklr has evolved to cover the full spectrum of modern channels, from review sites to messaging apps.
It ensures seamless customer interactions.
Top benefits of Sprinklr
- Happier Customers: Sprinklr lets you hear what your customers are saying on social media, answer their questions quickly, and fix any problems they have. This means happier customers all around!
- Un-Silo Teams: Break down the walls between different departments. With Sprinklr, marketing, sales, and customer service can all work together seamlessly.
- See the Big Picture: It’s not just about social media. Sprinklr gives you a 360-degree view of how customers connect with your brand across all channels. This helps you understand them better and create a strategy that truly connects.
- Human Experiences: Sprinklr enables you to create real, meaningful connections with your customers. It’s about more than just automated responses; it’s about building relationships.
- Sprinklr Works at Scale: Whether you’re a small business or a global brand, Sprinklr can handle it. It’s designed to grow with you so you can manage millions of customer interactions without breaking a sweat.
Best Features of Sprinklr
Sprinklr is packed with powerful features that set it apart from the competition.
These aren’t just bells and whistles – they are tools that help you understand your customers, create meaningful interactions, and build lasting relationships.
Let’s take a closer look at some of the standouts.
1. Smart Content Analysis
Sprinklr’s AI-powered tools help you get the most out of your content.
Imagine having a personal assistant who analyzes what’s working what’s not, and suggests ways to improve.
You can see which posts are getting the most engagement, identify which topics are resonating with your audience, and even get suggestions for future content ideas.
This helps you make content that truly resonates with your audience and drives results.
2. Chatbots
Chatbots are a great way to provide instant support & answers to common questions 24/7.
Sprinklr’s chatbot tools are easy to set up and customize, even if you’re not a tech whiz.
You can make a conversational experience that feels natural and helpful, freeing up your team to focus on more complex issues.
Plus, with Sprinkles AI capabilities, your chatbots can even learn and improve over time.
3. Ticket Analysis
Keep track of every customer interaction with a centralized ticketing system.
Sprinklr lets you analyze ticket data to identify trends, spot problems early, and continuously improve your customer service.
You can see which issues are most common, track response times, and identify opportunities for training or process improvements.
This helps you deliver a more efficient and effective customer experience.
4. Content Management
Planning, scheduling, & publishing content across multiple social channels can be a headache.
Sprinklr simplifies the process, helping you stay organized and keep your content calendar on track.
You can create, collaborate, and approve content all in one place, then schedule it to go out at the perfect time for each platform.
This saves you time and ensures that your content is always fresh and engaging.
5. Unified Agent Console
Imagine having one screen for all your work.
The Unified Agent Console gives employees access to everything they need to do their jobs.
It brings together conversations from every channel into one place.
This means agents don’t have to switch between different apps.
They can see a customer’s full history and access helpful info right away.
This saves time and helps them solve problems faster.
6. Live Chat Support Software
When customers need immediate help, live chat is key.
Sprinklr’s Live Chat Support Software makes this easy.
It lets employees contact customers right on your website or app.
This is a great way to engage with people in real-time.
The software gives your agents access to customer history so they can help faster.
This leads to quick resolutions and happy customers.
7. Conversational IVR Software
Ever been stuck in a phone menu that won’t help you?
Sprinklr’s Conversational IVR software changes that. It uses AI to understand what people say.
It can route calls to the right person or provide an instant answer.
This enhances the phone experience for consumers.
It reduces wait times and gets people the help they need right away.
8. Conversational AI Platform
This is the brain behind a lot of Sprinklr’s best features.
The Conversational AI Platform uses advanced AI to power chatbots and virtual assistants.
This lets you automate many of your services.
You can answer common questions and guide customers to the right information, 24/7.
This frees up employees to handle more complex issues.
9. AI-powered Agent Assist
Think of this as an expert partner for every agent.
AI-powered Agent Assist provides real-time help to employees.
It can suggest the best response to a customer, pull up relevant articles from a knowledge base, and even summarize long conversations.
This helps employees work faster and smarter.
It boosts their confidence and lets them deliver great customer experiences.
Pricing
Sprinklr is known for its flexible pricing, which is tailored to the specific needs of each business.
They offer a range of plans and modules, allowing you to customize your package.
While exact pricing isn’t publicly available, here’s a general overview of what you can expect:
| Plan Type | Features | Cost |
|---|---|---|
| Social Media Management Solution | Omnichannel publisher, Multi-timezone calendar, Sprinklr AI+ for content creation | $249 |
| SMM and Customer Service Solution | Offer customer care on 15+ channels, AI-powered chatbots, Digital Twin, Omni channel Inbox | $299 |
| Custom Social Media Management Solution | 30+ channels with support for custom channels, Custom editorial calendar, User generate content | Custom Pricing |
Pros and Cons
Understanding both the strengths and limitations of any software is crucial before making a decision.
Let’s break down Sprinklr’s key advantages and disadvantages.
Pros
Cons
Alternatives to Sprinklr
- Sprout Social: Unlock deeper social media insights and foster team collaboration with its comprehensive analytics and robust features.
- Socialpilot: Enjoy budget-friendly plans without sacrificing powerful scheduling capabilities, including efficient bulk posting options.
- Sendible: Navigate social media management with ease thanks to its intuitive interface and seamless integrations with numerous marketing tools.
- Content Studio: Discover engaging content and streamline your publishing process across various platforms, potentially leveraging AI for content ideas.
- Heropost: (Information limited – explore if it offers unique features or a pricing model tailored to specific social media needs.)
- Agorapulse: Effectively manage your social presence with its strong social listening tools and a unified inbox for streamlined engagement.
- Zoho Social: A smart and cost-effective choice if your business already benefits from the integrated ecosystem of Zoho products.
- Buffer: Simplify your social media scheduling with its user-friendly platform, ideal for straightforward content distribution.
- Later: If your strategy heavily relies on visual content, particularly on Instagram, Later provides specialized planning and scheduling features.
- Loomly: Enhance your content creation workflow with its collaborative calendar and efficient content approval processes for teams.
- Blaze: (Information limited – investigate if it provides a specific feature or addresses a particular niche within social media marketing.)
- Metricool: Dive deep into your social media performance and keep a close eye on your competitors, often at a more accessible price point.
Sprinklr Compared
Here’s a brief comparison of Sprinklr against alternatives, highlighting its enterprise focus:
- Sprinklr vs Sprout Social: Sprout Social is a comprehensive enterprise tool known for its user-friendly interface and robust social inbox.
- Sprinklr vs Metricool: Sprinklr – complex enterprise platform; Metricool – simpler analytics (SMB).
- Sprinklr vs Socialpilot: Sprinklr – enterprise scalability; Socialpilot – efficient scheduling (SMB/agency).
- Sprinklr vs Sendible: Sprinklr – broad CXM (enterprise); Sendible – client management (agency).
- Sprinklr vs Content Studio: Sprinklr – enterprise-grade; Content Studio – content/AI (SMB).
- Sprinklr vs Heropost: Sprinklr – enterprise platform; Heropost – AI/competitor intel (SMB).
- Sprinklr vs Agorapulse: Sprinklr – scalable CXM; Agorapulse – all-in-one (SMB).
- Sprinklr vs Zoho Social: Sprinklr – enterprise power; Zoho Social – cost-effective (SMB, Zoho).
- Sprinklr vs Buffer: Sprinklr – comprehensive enterprise; Buffer – simple scheduling (small biz).
- Sprinklr vs Later: Sprinklr – broad enterprise; Later – visual content (SMB/creators).
- Sprinklr vs Loomly: Sprinklr – enterprise social media mgmt; Loomly – content/team (SMB).
- Sprinklr vs Blaze: (Info limited – Sprinklr’s strength: comprehensive enterprise CXM.)
- Sprinklr vs Hootsuite: Hootsuite is a long-standing, all-in-one platform known for its comprehensive, multi-stream dashboard.
- Sprinklr vs Planable: Planable is a collaboration-first tool with a focus on visual content approval and client feedback.
Personal Experience with Sprinklr
As a leading enterprise software company with a global customer base, we needed a robust solution to manage our customer-facing functions effectively. We implemented Sprinklr to streamline our customer care and social media engagement, and the results were remarkable.
- Unified Customer View: Sprinklr gave us a 360-degree view of our customers, consolidating interactions across various modern channels. This allowed us to understand their needs better and personalize our responses.
- Efficient Case Management: The platform’s ticketing system streamlined our customer care processes, enabling us to track and resolve issues efficiently.
- Real-time Social Listening: Sprinklr’s social listening capabilities helped us monitor conversations about our brand and respond promptly, fostering a sense of your community and engagement.
- Enhanced Collaboration: Teams across departments could seamlessly collaborate on customer inquiries, leading to faster resolution times and happier customers.
Sprinklr empowered us to deliver a superior customer experience, boosting satisfaction and loyalty. We transformed the way we interact with our customers, making them feel valued and heard.
Final Thoughts
Sprinklr is undoubtedly a powerhouse for enterprise-level social media and customer experience management.
Its comprehensive features and scalability make it a top choice for global brands seeking to connect with their customers on a deeper level.
However, its complexity and cost might be a hurdle for smaller businesses.
Ultimately, the decision hinges on your needs and budget.
If you’re looking for a unified platform to streamline customer interactions, gather valuable insights, and keep your customers happier, Sprinklr is worth serious consideration.
Request a demo and see firsthand if it’s the right solution to elevate your brand’s customer experience and beyond.
Frequently Asked Questions
What exactly is Sprinklr?
Sprinklr is like a super-powered toolbox for managing customer interactions online. Think of it as the ultimate command center for big brands to handle everything from social media posts and comments to customer service tickets and live chats.
Who uses Sprinklr?
Primarily, large enterprises and global brands rely on Sprinklr due to its extensive capabilities and scalability. It’s ideal for businesses with a massive online presence and complex customer engagement needs.
How much does Sprinklr cost?
Sprinklr offers flexible pricing based on your specific requirements. While exact figures aren’t publicly disclosed, it’s generally considered a premium, enterprise-level solution. Expect a significant investment, but the returns can be substantial for large organizations.
Is Sprinklr easy to learn?
Sprinklr’s comprehensive feature set can lead to a steep learning curve. However, the platform offers extensive training resources & support to help users get up to speed.
What are some good Sprinklr alternatives?
If Sprinklr isn’t the perfect fit, consider alternatives like Hootsuite, Sprout Social, HubSpot, or Salesforce Social Studio. Each offers unique strengths and caters to different needs and budgets.
