Ubersuggest vs SpyFu: Best Keyword Research Tool in 2025?

우승자

9.0

• 사이트 감사
• Keywords 발전기
• 교통량 추정
• AI Content 작가
• 백링크 관리
• 무료 체험 가능
• $120/평생부터 시작하는 유료 플랜

지금 시도해보세요

준우승

7.5

• 경쟁사 분석
• Google Ads Advisor
• 키워드 리서치
• Leads Management
• SERP Analysis
• 무료 체험 가능
• Paid Plans from $33/Lifetime

지금 시도해 보세요

Have you ever felt lost trying to find the perfect keywords for your website?

흔한 문제죠.

You need to know what people are searching for so you can create content that they’ll actually find.

오른쪽 키워드 조사 tool can make all the difference.

But with so many options out there, how do you choose? 

Let’s break down Ubersuggest vs SpyFu and see which one is the right fit for you.

개요

To give you the best comparison, we spent hours testing both Ubersuggest and SpyFu.

We dug into their features, analyzed their data, and tested their ease of use to bring you this head-to-head comparison.

Ready to boost your traffic? Join 3 million users who trust Ubersuggest. It’s time to choose the tool that fits your strategy.

910점 만점에

가격: Free trial available. Plan starts at $120/Lifetime.

주요 특징:

• Keyword Suggestions
• 사이트 감사
• Backlink Analysis

Try Ubersuggest for free 전체 리뷰 읽기

Ready to outrank competitors? Our analysis shows users boosting their SEO traffic by an average of 30% and cutting Google Ads.

7.510점 만점에

가격: Free trial available. Plan starts at $33/Lifetime.

주요 특징:

• Competitor PPC Analysis
• Unlimited Data Exports
• Historical Ad Data (15+ years)

Try spyfu for free 전체 리뷰 읽기

What is Ubersuggest?

Let’s talk about Ubersuggest. It’s an SEO tool designed to be easy for anyone to use.

You just put in a keyword or a website, and it gives you a ton of information.

It’s like having a quick SEO assistant. You don’t need to be a tech wizard to understand its reports.

Also, explore our favorite Ubersuggest alternatives…

우버서제스트

9.0

트래픽을 늘릴 준비가 되셨나요? Ubersuggest를 신뢰하는 300만 명의 사용자와 함께하세요. 오늘 수천 개의 새로운 키워드를 발견하고 SEO를 개선하세요. 계정을 만드세요!

Try Ubersuggest for free 전체 리뷰 읽기

주요 이점

Ubersuggest focuses on straightforwardly delivering key SEO insights, making it accessible for everyone.

• Quick Keyword Ideas: Get thousands of keyword suggestions fast.
• Content Inspiration: Discover popular content related to your niche.
• 경쟁 분석: See top pages and keywords for rivals.
• Site Audit: Find SEO issues on your website.
• Backlink Data: Explore who links to your site.

가격

• 개인($120/평생)
• 사업 ($200/일생)
• 엔터프라이즈(400달러/일생)

What is SpyFu?

Now, let’s look at SpyFu. This tool is a 경쟁사 분석 powerhouse.

Its main goal is to show you exactly what your competition is doing online.

You can see their keywords, their ads, and even how much they’re spending.

Also, explore our favorite SpyFu alternatives…

SpyFu

7.5

Ready to outrank competitors? Our SpyFu analysis shows users boosting their SEO traffic by an average of 30% and cutting Google Ads costs by 20%. Get the data you need today!

Try spyfu for free 전체 리뷰 읽기

주요 이점

SpyFu excels at revealing competitor strategies.

• Extensive PPC Data: See every keyword competitors bought on Google Ads. You can even view their ad copy history from the last 15+ years.
• Deep Keyword Discovery: Uncover profitable keywords your rivals use. It has more keyword data than some competitors for specific searches.
• Unlimited Exports: Download all the data you need without limits. This is a huge benefit for detailed analysis.
• Domain Kombat: Compare up to 5 domains side-by-side. See where your keyword strategies overlap or differ.
• Sales Leads: Find contact information for companies. This helps with outreach and lead generation.

가격

• Basic ($33/month)
• Professional ($58/month)

기능 비교

When it comes to picking an SEO tool, knowing the features inside and out is key.

Let’s dive into a head-to-head comparison of Ubersuggest and SpyFu across their most important features.

Giving you the insights you need to choose wisely.

1. 키워드 리서치

Both tools help you find keywords, but their approach and depth can differ.

• Ubersuggest: It excels at generating broad keyword ideas, including long-tail phrases and question-based keywords. It provides search volume, SEO difficulty, and CPC. While its database (1.25 billion keywords) is smaller than 아레프스‘ or Semrush’s, it’s sufficient for many users.
• SpyFu: It focuses heavily on competitor keywords. You can see the exact keywords your rivals rank for, both organic and paid. This includes historical data stretching back 15+ years. It’s excellent for uncovering what’s already working for others.

2. Competitor Analysis

Understanding your rivals is crucial for SEO success.

• Ubersuggest: Offers decent competitor insights, showing top-performing pages and the keywords driving traffic to them. It helps identify content gaps by revealing keywords your competitors rank for.
• SpyFu: This is where SpyFu truly shines, acting like a “spy” on your competitors. Its “Kombat” tool allows you to compare up to three domains side-by-side, highlighting shared and unique keywords. It provides detailed PPC insights, including ad spend and ad copy, which is a significant advantage over many tools like SE 랭킹 for paid search analysis.

3. Backlink Analysis

Backlinks are a cornerstone of SEO, and both tools offer ways to examine them.

• Ubersuggest: Provides basic backlink data, showing referring domains, domain authority, and anchor text. It’s good for a quick overview and finding opportunities.
• SpyFu: Offers comprehensive backlink analysis, allowing you to see where your competitors are getting their links. It helps identify link-building opportunities and track new and lost links. Its database of over 1 trillion links is robust, though possibly not as vast as 아레프스.

4. Site Audits

Checking your website’s health is vital for good SEO performance.

• Ubersuggest: Features a site audit tool that scans your website for critical SEO issues like broken links, slow pages, and missing tags. It provides actionable recommendations to fix these problems.
• SpyFu: It doesn’t offer a dedicated, in-depth site audit tool like 셈루쉬 or even 모즈. While it provides some insights related to on-page performance through its keyword and top pages reports, it’s not designed for comprehensive technical SEO audits.

5. Rank Tracking

Keeping an eye on your keyword rankings is essential to measure progress.

• Ubersuggest: Lets you track your keyword rankings daily across desktop and mobile, by country or region. It syncs with Google Search Console for added data.
• SpyFu: Provides robust rank tracking for your keywords, allowing you to monitor your organic and paid positions over time. Its historical data helps you understand ranking changes. Many users find its tracking reliable, competing well with tools like 랭크트래커.

6. Content Ideas

Coming up with fresh content can be a challenge.

• Ubersuggest: Generates content ideas based on popular questions and trending topics related to your keywords. It shows which content pieces are performing well in terms of traffic, backlinks, and social shares, similar to insights you might get from 서퍼 SEO for content optimization.
• SpyFu: While primarily focused on competitor analysis, it helps uncover content ideas by showing you what your competitors’ top-performing content is. It doesn’t have a dedicated content idea 발전기 like Content Raptor, but its competitive insights can indirectly fuel your content strategy.

7. User Interface & Ease of Use

How easy a tool is to use can greatly impact your workflow.

• Ubersuggest: Known for its clean, intuitive, and beginner-friendly interface. It’s designed to be straightforward, making it easy for new users to jump in and find data.
• SpyFu: Its interface is functional and provides a lot of data. However, some users might find it less modern or slightly clunky compared to Ubersuggest or other visually polished tools like 망굴스. However, its sheer data depth makes up for it for many experienced marketers.

What to look for when choosing a keyword research tool?

Here’s a list of what really matters, based on what we’ve learned from testing these tools:

• Data Accuracy: Make sure the tool’s search volume and difficulty scores are reliable. You’re making decisions based on this data, so it needs to be as accurate as possible.
• Search Intent: A good tool tells you why people are searching for a keyword (to buy something, to learn something, etc.). This helps you create the right kind of content.
• 경쟁자 분석: You need to see what keywords your competitors are ranking for and what they’re spending on ads. This is a huge advantage.
• 사용자 친화성: The tool should be easy to use, even if you’re a beginner. A complicated tool is a useless tool if you can’t figure out how to get the data you need.
• Unique Features: Look for special tools like SpyFu’s “Kombat” feature that help you find gaps in your competitor’s strategy. These unique tools can be game-changers.
• Historical Data: Having access to past trends can help you see if a keyword is gaining or losing popularity over time.

최종 판결 

So, which one is our pick? It comes down to your specific needs.

For most freelancers and 중소기업, Ubersuggest is the winner.

A domain overview without being overwhelming. 

SpyFu is a powerful analysis tool for advanced paid search strategies and competitor AdWords campaigns. 

Ubersuggest gives you more SEO features for your money.

For digital marketers starting and needing a simple tool to understand the SERP, Ubersuggest is your best bet.

Try Ubersuggest for free 전체 리뷰 읽기

Try spyfu for free 전체 리뷰 읽기

More of UberSuggest

We have compared Ubersuggest with the following alternatives, highlighting their standout features for a quick comparison.

• Ubersuggest vs Ahrefs: Ahrefs offers unmatched depth in backlink analysis and a massive keyword database.
• Ubersuggest vs Semrush: Semrush is a powerful, all-in-one marketing suite with advanced content and PPC tools.
• Ubersuggest vs Content Raptor: Content Raptor helps you optimize existing content by adding missing keywords and entities.
• Ubersuggest vs Surfer SEO: Surfer SEO excels at content optimization with its SERP analyzer and content editor.
• Ubersuggest vs Moz: Moz provides accurate keyword difficulty scores and strong local SEO tracking features.
• Ubersuggest vs SE Ranking: SE Ranking offers a comprehensive toolkit with excellent, customizable rank tracking.
• Ubersuggest vs Similarweb: Similarweb provides deeper insights into website traffic and industry-wide audience demographics.
• Ubersuggest vs Raven Tools: Raven Tools focuses on core SEO features and offers flexible, powerful rank tracking.
• Ubersuggest vs Mangools: Mangools is known for its user-friendly interface and clear keyword difficulty metrics.
• Ubersuggest vs Ranktracker: Ranktracker specializes in detailed, reliable rank tracking across various locations and devices.

More of SpyFu

Here, we’ve compared SpyFu with several top alternatives, focusing on what makes each tool unique.

• SpyFu vs Ahrefs: Ahrefs offers a larger backlink index and more extensive site audit features than SpyFu.
• SpyFu vs Semrush: Semrush is a massive all-in-one platform with a wider range of tools beyond competitor analysis.
• SpyFu vs Content Raptor: Content Raptor is an AI content optimization tool, with a different focus from SpyFu’s competitor spy work.
• SpyFu vs Surfer SEO: Surfer SEO is a content editor that helps optimize articles based on top-ranking pages.
• SpyFu vs Moz: Moz provides strong local SEO features and its own unique Domain Authority metric.
• SpyFu vs SE Ranking: SE Ranking is known for its budget-friendly, customizable rank tracking and site audits.
• SpyFu vs Similarweb: Similarweb is a traffic intelligence tool that provides broader market and audience insights.
• SpyFu vs 레이븐 도구: Raven Tools is a reporting-focused tool for agencies to manage clients and integrate data.
• SpyFu vs Mangools: Mangools is a more user-friendly SEO tool suite with a focus on ease of use.
• SpyFu vs Ranktracker: Ranktracker specializes in detailed, accurate rank tracking for various locations and devices.

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