Semrush vs Ubersuggest: 2025년 최고의 키워드 리서치 서비스?

우승자

9.0

• SEO 툴킷
• 콘텐츠 마케팅 툴킷
• 시장 조사 툴킷
• 광고 툴킷
• 소셜 미디어 툴킷
• 14일 무료 체험 가능
• 월 $139.95부터 시작하는 유료 플랜

지금 시도해보세요

준우승

7.5

• 사이트 감사
• Keywords 발전기
• 교통량 추정
• AI Content 작가
• 백링크 관리
• 무료 체험 가능
• $120/평생부터 시작하는 유료 플랜

지금 시도해보세요

Ever feel stuck trying to figure out what people are actually searching for online?

Finding the right keywords is like having a secret map to more website visitors.

Without them, your content might get lost in the vastness of the internet.

You need a good keyword research tool to unlock that map.

By the end, you’ll know Semrush vs Ubersuggest, which one is the best keyword researcher for you.

개요

We’ve put both Semrush and Ubersuggest through their paces, testing their features, accuracy, and ease of use.

Our goal was to see how they truly stack up in real-world scenarios, leading us to this detailed comparison.

Choosing the right tool can dramatically impact your SEO success. After extensive testing, we’ve broken down the key factors to help you decide.

Semrush는 SEO 활동을 극대화할 수 있는 다양한 도구를 제공합니다. 데이터 중심 마케터라면 Semrush를 선택하세요.

9.510점 만점에

가격: 14일 무료 체험이 가능합니다. 월 $139.95부터 시작합니다.

주요 특징:

• 키워드 리서치
• 경쟁사 분석
• 사이트 감사

Semrush를 무료로 사용해 보세요 전체 리뷰 읽기

Ready to boost your traffic? Join 3 million users who trust Ubersuggest. Discover 1000s of new keywords and improve your SEO today.

7.510점 만점에

가격: Free trial available. Plan starts at $120/Lifetime.

주요 특징:

• Keyword Ideas
• Content Ideas
• Backlink Data

Try Ubersuggest for free 전체 리뷰 읽기

Semrush란 무엇인가요?

So, what exactly is Semrush? Think of it as an all-in-one toolkit for online marketing.

It’s not just about keywords. It helps you with a lot of different things.

Many professionals use it daily. It’s a very powerful platform.

또한, 우리가 가장 좋아하는 Semrush 대안을 살펴보세요…

셈루쉬

9.0

웹사이트의 진정한 잠재력을 끌어낼 준비가 되셨나요? RankTracker는 SEO 최적화 기능을 제공하여 순위를 높이고 더 많은 유기적 트래픽을 유도합니다.

Semrush를 무료로 사용해 보세요 전체 리뷰 읽기

주요 이점

• 수익성 있는 키워드를 찾아보세요: 고객이 실제로 검색하는 용어를 찾아보세요.
• 순위를 추적하세요: 경쟁자와 비교하여 자신이 어떤 위치에 있는지 정확히 확인하세요.
• 경쟁자를 감시하세요: 그들의 전략을 알아내고 그들보다 높은 순위를 차지하세요.
• SEO 성공을 위한 50개 이상의 도구: SEMrush는 콘텐츠 제작부터 기술 감사까지 모든 것을 다룹니다.

가격

• 프로 플랜(월 $139.95): 경쟁사 분석, 키워드 조사, 웹사이트 감사.
• 구루 플랜(월 $249.95): 컨텐츠 마케팅 툴킷과 과거 데이터.
• 비즈니스 플랜(월 $449.95): 음성 점유율, 확장된 제한, API 액세스, PLA 및 분석.

What is Ubersuggest?

So, what is Ubersuggest all about? It’s a simpler SEO 도구.

Neil Patel created it. It helps you find keywords.

You can also analyze your competitors. It’s known for being easy to use. It’s also very budget-friendly.

Also, explore our favorite Ubersuggest alternatives…

우버서제스트

7.5

트래픽을 늘릴 준비가 되셨나요? Ubersuggest를 신뢰하는 300만 명의 사용자와 함께하세요. 오늘 수천 개의 새로운 키워드를 발견하고 SEO를 개선하세요. 계정을 만드세요!

Try Ubersuggest for free 전체 리뷰 읽기

주요 이점

Ubersuggest focuses on straightforwardly delivering key SEO insights, making it accessible for everyone.

• Quick Keyword Ideas: Get thousands of keyword suggestions fast.
• Content Inspiration: Discover popular content related to your niche.
• 경쟁 분석: See top pages and keywords for rivals.
• Site Audit: Find SEO issues on your website.
• Backlink Data: Explore who links to your site.

가격

• 개인($120/평생)
• 비즈니스 ($200/일생)
• 엔터프라이즈(400달러/일생)

기능 비교

Now that we’ve had a quick look at each tool, let’s put them head-to-head.

We’ll compare their most important features so you can see where each excels and where they fall short.

This will help you decide which one best suits your needs for your SEO game.

1. 키워드 리서치

• 셈러쉬: Semrush boasts an incredibly powerful keyword magic tool. It allows for deep dives into search volume, keyword difficulty, intent, and offers a vast array of related keyword suggestions. You can analyze broad seed keyword ideas and drill down into very specific long-tail variations, making it a top SEO choice for detailed keyword planning.
• Ubersuggest: Ubersuggest provides a simpler, more streamlined approach to keyword research. It gives you good keyword ideas, search volume, and an estimated SEO difficulty. While effective for basic needs, it doesn’t offer the same depth or sheer volume of data as Semrush.

2. Competitor Analysis

• 셈러쉬: Semrush excels here, offering robust tools to analyze your competitors’ organic and paid search strategies. You can see their top-performing keywords, ad copies, and even their traffic sources. This is crucial for any serious digital marketing strategy.
• Ubersuggest: Ubersuggest offers basic competitor analysis, showing you your rivals’ top SEO pages and some of their organic keywords. It’s helpful for a quick overview but lacks the granular detail and comprehensive insights that Semrush provides.

3. Backlink Analysis

• 셈러쉬: For backlink analysis, Semrush offers a comprehensive view of any domain’s backlink profile. You can see the number of backlinks, referring domains, anchor text, and analyze the quality of links. It’s a strong alternative to tools like 아레프스 for this feature.
• Ubersuggest: Ubersuggest includes backlink data, allowing you to see the referring domains and a count of backlinks. While it gives you an idea of a site’s link profile, it’s not as detailed or robust as Semrush’s offering.

4. Site Audit

• 셈러쉬: The site audit tool in Semrush is extremely thorough. It crawls your website and identifies over 140 potential SEO issues, from broken links and crawlability errors to technical SEO problems. Semrush includes detailed explanations and recommendations for fixing each issue, making it a powerful digital marketing tool for technical SEO.
• Ubersuggest: Ubersuggest offers a basic site audit that checks for common SEO issues like site speed, broken links, and on-page problems. It’s a good starting point for identifying critical errors, but it doesn’t delve into the same depth of technical detail as Semrush.

5. Content Marketing Features

• 셈러쉬: Semrush also provides extensive content marketing tools, including content topic research, SEO content templates, and real-time content optimization suggestions as you write. This helps ensure your content is not only well-written but also optimized for search engines.
• Ubersuggest: Ubersuggest offers “Content Ideas” that show you popular articles for specific keywords. While helpful for 브레인스토밍, it doesn’t offer the same level of content creation and optimization support as Semrush.

6. User Interface and Ease of Use

• 셈러쉬: While incredibly powerful, Semrush can have a steeper learning curve due to its vast array of features and data points. However, once you learn to use Semrush, its interface becomes intuitive for experienced users.
• Ubersuggest: Ubersuggest is designed with simplicity in mind. Its interface is clean, intuitive, and very easy to navigate, making it a good choice for beginners or those who want quick insights without overwhelming data.

7. Local SEO Features

• 셈러쉬: Semrush offers specific tools for local SEO, allowing businesses to manage their local listings, track local rankings, and monitor online reviews across various platforms. This helps companies to improve their visibility in local search results.
• Ubersuggest: Ubersuggest primarily focuses on broader SEO aspects and doesn’t offer dedicated local SEO management or tracking features. While its general keyword research can inform local strategies, it lacks specific tools for local businesses.

키워드 조사 도구를 선택할 때 주의해야 할 점은 무엇인가?

Here are the key things to consider when picking your perfect keyword research tool:

• Data Accuracy: Does it provide reliable search volumes and difficulty scores?
• Database Size: A larger keyword database means more opportunities.
• Feature Set: Beyond basic keywords, does it offer competitor analysis, site audits, or content insights?
• 사용 편의성: Is the interface intuitive, especially if you’re new to SEO?
• 가격 및 가치: Does the cost align with your budget and the features you need? Consider long-term value.
• Support & Resources: Are there tutorials or customer support to help you?
• 완성: Does it work well with other tools you use for digital marketing?

최종 판결

After comparing ubersuggest vs semrush, Semrush is our winner for serious SEO efforts.

While SEMrush pricing is higher, its comprehensive features offer unmatched depth for keyword research and competitor analysis.

For beginners or those on a budget, Ubersuggest is a great alternative.

Ubersuggest pricing is much more affordable, and it covers essential SEO needs.

Consider a free trial for both.

We’ve done the deep dive so that you can trust our pick for your SEO game.

Semrush를 무료로 사용해 보세요 전체 리뷰 읽기

Try Ubersuggest for free 전체 리뷰 읽기

Semrush에 대한 추가 정보

Here’s how Semrush stacks up against other popular SEO tools, highlighting their key features:

• 셈러쉬 vs 아레프스: Ahrefs excels in backlink analysis and content exploration.
• Semrush 대 Content Raptor: Content Raptor focuses on AI-powered content optimization and entity coverage.
• 셈러쉬 대 서퍼 SEO: Surfer SEO is strong for on-page content optimization based on SERP analysis.
• 셈러쉬 대 모즈: Moz provides user-friendly SEO essentials and a strong Domain Authority metric.
• 셈러쉬 대 SE 랭킹: SE Ranking offers accurate rank tracking and comprehensive SEO tools at a lower cost.
• Semrush 대 SpyFu: SpyFu specializes in competitor PPC insights and historical ad data.⁴
• Semrush 대 Similarweb: Similarweb provides deep market intelligence and website traffic analytics.
• 셈러쉬 대 레이븐 Tools: Raven Tools offers robust reporting and integrates various marketing data.
• 셈러쉬 대 망굴스: Mangools provides simple, user-friendly SEO tools, especially for keyword research.
• Semrush 대 Ranktracker: Ranktracker focuses heavily on precise rank tracking and local SEO.

More of Ubersuggest

Here’s how Ubersuggest stands against other SEO tools, highlighting their key features:

• Ubersuggest vs Ahrefs: Ahrefs offers deeper backlink analysis; Ubersuggest focuses on 쉽게 한 keyword insights.
• Ubersuggest vs Content Raptor: Content Raptor specializes in AI-driven content optimization; Ubersuggest provides general content ideas.
• Ubersuggest vs Surfer SEO: Surfer SEO excels at on-page content optimization; Ubersuggest focuses on keyword research basics.
• Ubersuggest vs Moz: Moz provides comprehensive SEO metrics and a stronger community; Ubersuggest is more budget-friendly.
• Ubersuggest vs SE Ranking: SE Ranking offers more precise rank tracking; Ubersuggest provides a basic overview.
• Ubersuggest vs SpyFu: SpyFu is strong for competitor PPC insights; Ubersuggest focuses on organic keyword and site audits.
• Ubersuggest vs Similarweb: Similarweb gives broad website traffic and market intelligence; Ubersuggest focuses on SEO specifics.
• Ubersuggest vs Raven Tools: Raven Tools provides extensive reporting and integration; Ubersuggest is a simpler, all-in-one SEO tool.
• Ubersuggest vs Mangools: Mangools offers a suite of user-friendly tools; Ubersuggest is known for its simplicity and affordability.
• Ubersuggest vs Ranktracker: Ranktracker specializes in precise keyword rank tracking; Ubersuggest offers general ranking overviews.

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