빠른 시작
This guide covers every Clay feature:
- 시작하기 — 계정 생성 및 기본 설정
- How to Use Account and Lead Scoring — Rank every account so your sales team works the best leads first
- How to Use Claygent — Send an AI powered agent to run account research on any company
- 이메일 찾기 사용 방법 — Find verified work emails using a waterfall across many data sources
- How to Use Formula Generator — Write formulas in plain English with no technical skills required
- How to Use Signal Setup — Track job changes, new hires, and funding so you catch new leads early
- How to Use Sculptor — Turn raw account research into personalized messages you can send at scale
- How to Use Growth Marketing Engine — Build repeatable marketing plays that run on a schedule without you
- How to Use Automated Inbound — Enrich and route inbound signups the second someone signs up
- How to Use TAM Sourcing — Build a full list of companies that match your ideal customer profile
소요 시간: 각 작품당 5분
이 가이드에는 다음 내용도 포함되어 있습니다. 프로 팁 | 흔히 저지르는 실수 | 문제 해결 | 가격 | 대안
이 가이드를 신뢰해야 하는 이유
I’ve used Clay for eight months and tested every feature covered here.
이 튜토리얼은 마케팅 문구나 업체에서 제공한 스크린샷이 아닌, 실제 현장 경험을 바탕으로 작성되었습니다.
Clay is one of the most powerful lead generation tools available today.
하지만 대부분의 사용자는 이 기기가 할 수 있는 일의 극히 일부분만 활용할 뿐입니다.
This guide shows you how to use Clay feature by feature.
단계별 설명과 스크린샷, 전문가 팁을 함께 제공합니다.
A quick note before we start: at first glance Clay looks like a plain spreadsheet.
It behaves much more like a research engine bolted onto one.
Clay Tutorial
This Clay tutorial walks you through every feature, from first login to the powerful workflows that make you a power user.
점토
Build lead lists that actually convert. Clay enriches 데이터 from over 100 premium sources and writes personalized emails from real account research. Start free, no credit card needed.
Getting Started with Clay
어떤 기능을 사용하기 전에 먼저 이 일회성 설정을 완료하십시오.
약 3분 정도 걸립니다.
Here is my honest take after eight months of daily use:
이제 각 단계를 하나씩 살펴보겠습니다.
1단계: 계정 생성
Go to the Clay website and click Sign Up.
회사 이메일 주소를 입력하고 비밀번호를 만드세요.
✓ 검문소: 확인하세요 받은 편지함 확인 이메일을 위해서요.
Step 2: Create Your Workspace
Clay requires you to create a workspace after signing up.
Name it after your company, then invite your sales team.
✓ 검문소: The clay logo sits top-left above your empty table list.
Step 3: Connect Your Data Sources
Open Settings and connect the other tools you already run.
You can connect over 100 apps to sync data with Clay, including 세일즈포스, HubSpot, and Google Sheets.
Clay connects with 자피어 for additional app integrations, and syncing runs in real time.
✅ 완료: 이제 아래의 모든 기능을 사용하실 수 있습니다.
How to Use Clay Account and Lead Scoring
Account and Lead Scoring lets you rank every account so your sales team works the best leads first.
다음은 단계별 사용 방법입니다.
Step 1: Add Your Scoring Inputs
Open a Clay table and pick the columns you want to score on.
Company size, job titles, and tech stack all work well here.
Step 2: Build the Score Column
Add a scoring column and set point values for each condition.
이것이 어떤 모습인지 보여드리겠습니다.
✓ 검문소: Your list is ranked from best to worst fit.
Step 3: Sort and Route
Sort by score, then push hot accounts to your CRM.
✅ 결과: Every account carries a fit score your sales team can use to qualify leads fast.
💡 꿀팁: Score on job changes too. A new VP is far likelier to reply than a five-year veteran.
How to Use Clay Claygent
Claygent lets you send an AI powered agent to run account research on any company.
다음은 단계별 사용 방법입니다.
Step 1: Add a Claygent Column
Click Add Column, then choose Claygent from the AI menu.
Point it at your website column so it knows where to look.
Step 2: Write the Research Prompt
Ask a plain 질문, like whether the company runs a partner program.
이것이 어떤 모습인지 보여드리겠습니다.
✓ 검문소: Claygent fills the column with sourced answers and citations.
Step 3: Run and Review
Run it on ten rows first, read the answers, then fine tune the prompt.
✅ 결과: You automate research that used to eat a full afternoon.
💡 꿀팁: Ask for a one-word answer when you plan to filter on it. Long prose is hard to sort.
How to Use Clay Email Finder
이메일 찾기 lets you find verified work emails using a waterfall across many data sources.
다음은 단계별 사용 방법입니다.
Step 1: Add the Find Email Column
Choose Find Work Email and map the name and domain columns.
Clay needs both to match a person to a company.
Step 2: Set the Waterfall Order
Drag providers into the order you want Clay to try them.
이것이 어떤 모습인지 보여드리겠습니다.
✓ 검문소: A clean column of deliverable addresses with no guesswork.
Step 3: Filter by Confidence
Keep only verified results, then export data to your outreach tool.
✅ 결과: The waterfall technique lifts match rates without manual data entry.
💡 꿀팁: Stop the waterfall after three providers. Beyond that you burn credits for very little extra match rate.
How to Use Clay Formula Generator
Formula 발전기 lets you write formulas in plain English with no technical skills required.
다음은 단계별 사용 방법입니다.
Step 1: Open the Formula Column
Add a column and pick Formula, then click the AI helper icon.
2단계: 원하는 것을 설명하세요
Type something like: pull the domain out of the website column.
이것이 어떤 모습인지 보여드리겠습니다.
✓ 검문소: A working formula runs across your whole table.
Step 3: Test and Apply
Test it on one row, then apply the formula to all the data.
✅ 결과: You manipulate data like a spreadsheet pro without writing code.
💡 꿀팁: Paste two example inputs and outputs into your request. Clay gets it right far more often.
How to Setup Clay Signal
Signal Setup lets you track job changes, new hires, and funding so you catch new leads 일찍.
다음은 단계별 사용 방법입니다.
Step 1: Pick Your Signal
Open the Signals menu and choose job changes or new hires.
Both work from LinkedIn profiles you already track.
Step 2: Set the Filters
Narrow by job titles, company size, and region so the list stays useful.
이것이 어떤 모습인지 보여드리겠습니다.
✓ 검문소: New rows appear each morning without you lifting a finger.
Step 3: Turn On the Schedule
Set it to run daily. Clay adds fresh rows on its own.
✅ 결과: You catch buying moments while competitors are still guessing.
💡 꿀팁: Watch your closed-lost accounts for job changes. A new decision maker resets the whole deal.
How to Use Clay Sculptor
Sculptor lets you turn raw account research into personalized messages you can send at scale.
다음은 단계별 사용 방법입니다.
Step 1: Add a Sculptor Column
Select Sculptor and choose the research columns it should read.
Step 2: Give It Your Voice
Paste two emails you actually sent so the tone matches yours.
이것이 어떤 모습인지 보여드리겠습니다.
✓ 검문소: Each row holds a first line written from real research.
3단계: 생성 및 편집
Generate in bulk, then edit the weak ones by hand.
✅ 결과: Cold emails keep a human touch even at volume.
💡 꿀팁: Cap the opener at two sentences. Long AI intros read like AI and kill reply rates.
How to Use Clay Growth Marketing Engine
Growth Marketing Engine lets you build repeatable marketing plays that run on a schedule without you.
다음은 단계별 사용 방법입니다.
Step 1: Start From a Template
Open Templates and pick a pre-built play close to your goal.
Clay offers pre-built templates for most common lead generation workflows.
Step 2: Chain Your Steps
Add filters and branching logic so odd records skip ahead.
이것이 어떤 모습인지 보여드리겠습니다.
✓ 검문소: One workflow now handles sourcing through send.
Step 3: Schedule the Run
Set a weekly run and connect the output to your other tools.
That is how you automate outreach without hiring another rep.
✅ 결과: Marketing gets powerful workflows that repeat every single week.
💡 꿀팁: Add a branch that dumps low-score rows into a nurture list instead of deleting them.
How to Use Clay Automated Inbound
Automated Inbound lets you enrich and route inbound signups the second someone signs up.
다음은 단계별 사용 방법입니다.
Step 1: Connect Your Source
Link your form, Google Sheets, or CRM as the trigger.
Clay can create records from new Google Sheets rows automatically.
Step 2: Enrich on Arrival
Add enrichment columns so each signup lands with company data attached.
이것이 어떤 모습인지 보여드리겠습니다.
✓ 검문소: Inbound leads arrive fully enriched and already sorted.
Step 3: Route by Score
Send strong fits to sales and everyone else to a nurture sequence.
✅ 결과: No lead sits in a queue waiting on manual data entry.
💡 꿀팁: Reply inside five minutes. Speed beats polish on inbound almost every time.
How to Use Clay TAM Sourcing
TAM Sourcing lets you build a full list of companies that match your ideal customer profile.
다음은 단계별 사용 방법입니다.
Step 1: Define Your Criteria
Set industry, company size, region, and tech stack filters.
Step 2: Pull the List
Run the source. Clay returns a list of companies row by row.
이것이 어떤 모습인지 보여드리겠습니다.
✓ 검문소: Your whole market sits in one table, ready to work.
Step 3: Enrich and Split
Enrich the rows, then split them into own lists per rep.
✅ 결과: List building takes minutes instead of a full week.
💡 꿀팁: Pull 500 rows first and check them by hand. Bad criteria at scale wastes real credits.
Clay Pro Tips and Shortcuts
After eight months in the clay app, here are the tips I actually use.
They save time and keep your systems clean as the 사업 성장합니다.
키보드 단축키
| 행동 | 지름길 |
|---|---|
| Add a new column | Cmd + Shift + K |
| Search all the data in a table | Cmd + F |
| Run the selected row | Cmd + Enter |
| Save and close the editor | 에스 |
대부분의 사람들이 놓치는 숨겨진 기능들
- Bulk auto-enrich: Clay auto-enriches new rows in bulk or one by one, so you never re-run a whole table by hand.
- Recurring CRM audits: Point Clay at your CRM records monthly to catch stale titles and merge duplicate records.
- Conditional runs: Add a condition so paid enrichment only fires when cheaper data sources come back empty.
Clay Common Mistakes to Avoid
Mistake #1: Running Enrichment on Your Whole List First
❌ 틀림: Importing 10,000 rows and enriching all of them before you check quality.
✅ 오른쪽: Test on 50 rows, read the output, then run the rest. This one habit will save your credits.
Mistake #2: Sending Generic AI Copy
❌ 틀림: Letting Clay write the whole email and blasting it to new leads unread.
✅ 오른쪽: Use Clay for the research line only. Personalized messages still need a human touch to lift reply rates.
Mistake #3: Treating Clay Like Google Sheets
❌ 틀림: Building one giant table for every campaign and every account.
✅ 오른쪽: Break work into small tables by use case. Smaller tables run faster and are easier to manage.
Clay Troubleshooting
Problem: Enrichment Columns Return Blank
원인: The input column is messy, so Clay cannot match a company to a domain.
고치다: Clean the website column first, strip the https prefix, then re-run those rows only.
Problem: Credits Drain Faster Than Expected
원인: Every provider in a waterfall bills separately, even on a failed lookup.
고치다: Trim the waterfall to three providers and add a condition so it stops at the first match.
Problem: Rows Stay Stuck on Queued
원인: A large bulk run is competing with your scheduled workflow 오토메이션.
고치다: Pause the schedule, let the bulk job finish, then restart it. Speed returns right away.
📌 메모: If none of these fix your issue, contact Clay support.
클레이는 무엇일까요?
점토 is an AI powered lead generation tool that pulls data from more than 100 premium sources into one table.
Think of it like Google Sheets that researches for you.
Clay lets you source, enrich, score, and message the same list in one place.
이 간단한 개요를 시청하세요:
The longer walkthrough on 유튜브 shows a great use case for each feature.
이 제품에는 다음과 같은 주요 기능이 포함되어 있습니다.
- Account and Lead Scoring: Scores accounts on company size, job titles, and fit signals you define
- Claygent: An AI powered research agent that reads websites and returns relevant information
- 이메일 찾기: Runs a waterfall across premium providers until a verified email is found
- Formula Generator: Turns a written request into a working formula inside your table
- Signal Setup: Watches your accounts and adds new leads the moment something changes
- Sculptor: Writes personalized emails from the research already sitting in your table
- Growth Marketing Engine: Chains sourcing, enrichment, and messaging into one workflow 오토메이션
- Automated Inbound: Catches new signups, enriches them, and routes them by fit score
- TAM Sourcing: Pulls your total addressable market into one table you can filter
Clay uses a waterfall technique for data enrichment, checking one provider after another until it finds a verified answer.
That is the whole reason match rates beat any single database.
자세한 내용은 저희 웹사이트를 참조하세요. Clay review.
점토 가격
Here’s what Clay costs in 2026:
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 | 월 0달러 | Testing Clay and running small enrichment jobs |
| 기동기 | 월 134달러 | Solo founders doing list building on a budget |
| 탐침 | 월 314달러 | Small sales team running weekly outreach |
| 찬성 | 월 720달러 | Marketing and RevOps teams at scale |
| 기업 | 사용자 지정 크레딧 | Large orgs with custom data sources |
무료 체험: Yes. The Free plan gives you credits every month with no card required.
환불 보장: No formal refund window, so start free and upgrade once you see results.
💰 최고의 가성비: Explorer at $314/month — enough credits for a real sales team without Pro-level spend.
점토 vs 대안
How does Clay compare? Here’s the competitive landscape.
이 비교 영상을 보세요:
| 도구 | 가장 적합한 대상 | 가격 | 평가 |
|---|---|---|---|
| 점토 | Custom research and enrichment | 월 134달러 | ⭐ 4.6 |
| 아폴로 아이오 | 올인원 잠재고객 발굴 | 월 49달러 | ⭐ 4.7 |
| 줌인포 | 기업 데이터 심층 분석 | 관습 | ⭐ 4.4 |
| 메이크닷컴 | General automation | 월 9달러 | ⭐ 4.6 |
| 플로커 | Budget enrichment | 월 99달러 | ⭐ 4.3 |
| 팬텀버스터 | Social scraping | 월 69달러 | ⭐ 4.4 |
빠른 추천:
- 종합 최고상: Clay — nothing else combines sourcing, enrichment, and copy in one process.
- 최고의 가성비: PhantomBuster — cheapest way to pull LinkedIn profiles into your own lists.
- 초보자에게 가장 적합: Apollo io — the database and the sending live in one place.
- Best for list building at scale: Clay — TAM Sourcing builds a list of companies in minutes.
🎯 점토 대체재
점토 대체재를 찾고 계신가요? 최고의 선택지를 소개합니다:
- 🚀 아폴로 이오: Huge built-in contact database with sequencing included, so smaller teams get sourcing and sending in one outreach tool.
- 🏢 줌인포픽: Enterprise-grade firmographic depth and intent data, built for large sales team rollouts with strict data governance needs.
- 🔧 Make.com: General workflow automation across thousands of apps, useful when your process reaches well beyond lead generation.
- ⚡ 플로커: Lighter AI powered research and enrichment at a lower entry price, aimed at small teams learning list building.
- 💰 팬텀버스터: Scrapes LinkedIn profiles and social platforms cheaply, great for founders who mostly need raw list extraction.
전체 목록은 다음을 참조하세요. Clay alternatives 가이드.
⚔️ 점토 비교
Here is how Clay stacks up against each competitor:
- 클레이 vs 아폴로 이오: Apollo io owns the database. Clay wins when you need custom research and enrichment across many data sources.
- 클레이 vs 줌인포: ZoomInfo has deeper intent data. Clay costs far less and lets you manipulate data however you want.
- 클레이 vs 메이크닷컴: Make.com automates anything. Clay is purpose-built for lead generation workflows and enrichment, so setup is much faster.
- 클레이 vs 플로커: Floqer is cheaper to start. Clay has more data sources, better templates, and a far bigger community.
- 클레이 vs 팬텀버스터: PhantomBuster scrapes well. Clay adds scoring, waterfall enrichment, and messaging on top of the same raw data.
Start Using Clay Now
You learned how to use every major Clay feature:
- ✅ Account and Lead Scoring
- ✅ Claygent
- ✅ 이메일 찾기
- ✅ Formula Generator
- ✅ Signal Setup
- ✅ Sculptor
- ✅ Growth Marketing Engine
- ✅ Automated Inbound
- ✅ TAM Sourcing
다음 단계: 기능 하나를 선택해서 지금 바로 사용해 보세요.
Most people start with TAM Sourcing to find companies worth contacting.
It takes less than five minutes to start building your first table.
자주 묻는 질문
How much does Clay com cost?
Clay starts free at $0/month. Paid plans run $134/month for Starter, $314/month for Explorer, and $720/month for Pro. Enterprise uses custom credits.
How hard is it to learn Clay?
Most people learn Clay in a weekend. The clay app looks like Google Sheets, so if you can build a spreadsheet you can build a table.
How to use Clay AI?
Add a Claygent column, write your research question in plain English, and run it. Clay reads each company website and returns relevant information per row.
Is Clay.com worth it?
Yes, if you send cold emails weekly. Clay replaces several enrichment tools and cuts manual data entry. Light users should stay on the free plan.
How to use Clay in sales?
Source a list of companies, enrich it, score every account, then write personalized messages with Sculptor. Export data to your CRM and send emails.
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