Panduan Singkat
This guide covers every Clay feature:
- Memulai — Membuat akun dan pengaturan dasar
- How to Use Account and Lead Scoring — Rank every account so your sales team works the best leads first
- How to Use Claygent — Send an AI powered agent to run account research on any company
- Cara Menggunakan Pencari Email — Find verified work emails using a waterfall across many data sources
- How to Use Formula Generator — Write formulas in plain English with no technical skills required
- How to Use Signal Setup — Track job changes, new hires, and funding so you catch new leads early
- How to Use Sculptor — Turn raw account research into personalized messages you can send at scale
- How to Use Growth Marketing Engine — Build repeatable marketing plays that run on a schedule without you
- How to Use Automated Inbound — Enrich and route inbound signups the second someone signs up
- How to Use TAM Sourcing — Build a full list of companies that match your ideal customer profile
Waktu yang dibutuhkan: 5 menit per film
Juga terdapat dalam panduan ini: Tips Profesional | Kesalahan Umum | Penyelesaian Masalah | Harga | Alternatif
Mengapa Anda Harus Mempercayai Panduan Ini?
I’ve used Clay for eight months and tested every feature covered here.
Tutorial ini berasal dari pengalaman langsung, bukan sekadar bualan pemasaran atau tangkapan layar dari vendor.
Clay is one of the most powerful lead generation tools available today.
Namun sebagian besar pengguna hanya memanfaatkan sebagian kecil dari kemampuan yang dimilikinya.
This guide shows you how to use Clay feature by feature.
Langkah demi langkah, dengan tangkapan layar dan kiat-kiat profesional.
A quick note before we start: at first glance Clay looks like a plain spreadsheet.
It behaves much more like a research engine bolted onto one.
Clay Tutorial
This Clay tutorial walks you through every feature, from first login to the powerful workflows that make you a power user.
Tanah liat
Build lead lists that actually convert. Clay enriches data from over 100 premium sources and writes personalized emails from real account research. Start free, no credit card needed.
Getting Started with Clay
Sebelum menggunakan fitur apa pun, selesaikan pengaturan satu kali ini.
Prosesnya memakan waktu sekitar tiga menit.
Here is my honest take after eight months of daily use:
Sekarang mari kita bahas setiap langkahnya.
Langkah 1: Buat Akun Anda
Go to the Clay website and click Sign Up.
Masukkan email kantor Anda dan buat kata sandi.
✓ Pos pemeriksaan: Periksa milikmu kotak-masuk untuk email konfirmasi.
Step 2: Create Your Workspace
Clay requires you to create a workspace after signing up.
Name it after your company, then invite your sales team.
✓ Pos pemeriksaan: The clay logo sits top-left above your empty table list.
Step 3: Connect Your Data Sources
Open Settings and connect the other tools you already run.
You can connect over 100 apps to sync data with Clay, including Salesforce, HubSpot, and Google Sheets.
Clay connects with Zapier for additional app integrations, and syncing runs in real time.
✅ Selesai: Anda siap menggunakan fitur apa pun di bawah ini.
How to Use Clay Account and Lead Scoring
Account and Lead Scoring lets you rank every account so your sales team works the best leads first.
Berikut cara menggunakannya langkah demi langkah.
Step 1: Add Your Scoring Inputs
Open a Clay table and pick the columns you want to score on.
Company size, job titles, and tech stack all work well here.
Step 2: Build the Score Column
Add a scoring column and set point values for each condition.
Beginilah penampakannya:
✓ Pos pemeriksaan: Your list is ranked from best to worst fit.
Step 3: Sort and Route
Sort by score, then push hot accounts to your CRM.
✅ Hasil: Every account carries a fit score your sales team can use to qualify leads fast.
💡 Pro Tip: Score on job changes too. A new VP is far likelier to reply than a five-year veteran.
How to Use Clay Claygent
Claygent lets you send an AI powered agent to run account research on any company.
Berikut cara menggunakannya langkah demi langkah.
Step 1: Add a Claygent Column
Click Add Column, then choose Claygent from the AI menu.
Point it at your website column so it knows where to look.
Step 2: Write the Research Prompt
Ask a plain pertanyaan, like whether the company runs a partner program.
Beginilah penampakannya:
✓ Pos pemeriksaan: Claygent fills the column with sourced answers and citations.
Step 3: Run and Review
Run it on ten rows first, read the answers, then fine tune the prompt.
✅ Hasil: You automate research that used to eat a full afternoon.
💡 Pro Tip: Ask for a one-word answer when you plan to filter on it. Long prose is hard to sort.
How to Use Clay Email Finder
Pencari Surel lets you find verified work emails using a waterfall across many data sources.
Berikut cara menggunakannya langkah demi langkah.
Step 1: Add the Find Email Column
Choose Find Work Email and map the name and domain columns.
Clay needs both to match a person to a company.
Step 2: Set the Waterfall Order
Drag providers into the order you want Clay to try them.
Beginilah penampakannya:
✓ Pos pemeriksaan: A clean column of deliverable addresses with no guesswork.
Step 3: Filter by Confidence
Keep only verified results, then export data to your outreach tool.
✅ Hasil: The waterfall technique lifts match rates without manual data entry.
💡 Pro Tip: Stop the waterfall after three providers. Beyond that you burn credits for very little extra match rate.
How to Use Clay Formula Generator
Formula Generator lets you write formulas in plain English with no technical skills required.
Berikut cara menggunakannya langkah demi langkah.
Step 1: Open the Formula Column
Add a column and pick Formula, then click the AI helper icon.
Langkah 2: Jelaskan Apa yang Anda Inginkan
Type something like: pull the domain out of the website column.
Beginilah penampakannya:
✓ Pos pemeriksaan: A working formula runs across your whole table.
Step 3: Test and Apply
Test it on one row, then apply the formula to all the data.
✅ Hasil: You manipulate data like a spreadsheet pro without writing code.
💡 Pro Tip: Paste two example inputs and outputs into your request. Clay gets it right far more often.
How to Setup Clay Signal
Signal Setup lets you track job changes, new hires, and funding so you catch new leads lebih awal.
Berikut cara menggunakannya langkah demi langkah.
Step 1: Pick Your Signal
Open the Signals menu and choose job changes or new hires.
Both work from LinkedIn profiles you already track.
Step 2: Set the Filters
Narrow by job titles, company size, and region so the list stays useful.
Beginilah penampakannya:
✓ Pos pemeriksaan: New rows appear each morning without you lifting a finger.
Step 3: Turn On the Schedule
Set it to run daily. Clay adds fresh rows on its own.
✅ Hasil: You catch buying moments while competitors are still guessing.
💡 Pro Tip: Watch your closed-lost accounts for job changes. A new decision maker resets the whole deal.
How to Use Clay Sculptor
Sculptor lets you turn raw account research into personalized messages you can send at scale.
Berikut cara menggunakannya langkah demi langkah.
Step 1: Add a Sculptor Column
Select Sculptor and choose the research columns it should read.
Step 2: Give It Your Voice
Paste two emails you actually sent so the tone matches yours.
Beginilah penampakannya:
✓ Pos pemeriksaan: Each row holds a first line written from real research.
Langkah 3: Buat dan Edit
Generate in bulk, then edit the weak ones by hand.
✅ Hasil: Cold emails keep a human touch even at volume.
💡 Pro Tip: Cap the opener at two sentences. Long AI intros read like AI and kill reply rates.
How to Use Clay Growth Marketing Engine
Growth Marketing Engine lets you build repeatable marketing plays that run on a schedule without you.
Berikut cara menggunakannya langkah demi langkah.
Step 1: Start From a Template
Open Templates and pick a pre-built play close to your goal.
Clay offers pre-built templates for most common lead generation workflows.
Step 2: Chain Your Steps
Add filters and branching logic so odd records skip ahead.
Beginilah penampakannya:
✓ Pos pemeriksaan: One workflow now handles sourcing through send.
Step 3: Schedule the Run
Set a weekly run and connect the output to your other tools.
That is how you automate outreach without hiring another rep.
✅ Hasil: Marketing gets powerful workflows that repeat every single week.
💡 Pro Tip: Add a branch that dumps low-score rows into a nurture list instead of deleting them.
How to Use Clay Automated Inbound
Automated Inbound lets you enrich and route inbound signups the second someone signs up.
Berikut cara menggunakannya langkah demi langkah.
Step 1: Connect Your Source
Link your form, Google Sheets, or CRM as the trigger.
Clay can create records from new Google Sheets rows automatically.
Step 2: Enrich on Arrival
Add enrichment columns so each signup lands with company data attached.
Beginilah penampakannya:
✓ Pos pemeriksaan: Inbound leads arrive fully enriched and already sorted.
Step 3: Route by Score
Send strong fits to sales and everyone else to a nurture sequence.
✅ Hasil: No lead sits in a queue waiting on manual data entry.
💡 Pro Tip: Reply inside five minutes. Speed beats polish on inbound almost every time.
How to Use Clay TAM Sourcing
TAM Sourcing lets you build a full list of companies that match your ideal customer profile.
Berikut cara menggunakannya langkah demi langkah.
Step 1: Define Your Criteria
Set industry, company size, region, and tech stack filters.
Step 2: Pull the List
Run the source. Clay returns a list of companies row by row.
Beginilah penampakannya:
✓ Pos pemeriksaan: Your whole market sits in one table, ready to work.
Step 3: Enrich and Split
Enrich the rows, then split them into own lists per rep.
✅ Hasil: List building takes minutes instead of a full week.
💡 Pro Tip: Pull 500 rows first and check them by hand. Bad criteria at scale wastes real credits.
Clay Pro Tips and Shortcuts
After eight months in the clay app, here are the tips I actually use.
They save time and keep your systems clean as the bisnis tumbuh.
Pintasan Keyboard
| Tindakan | Jalan pintas |
|---|---|
| Add a new column | Cmd + Shift + K |
| Search all the data in a table | Cmd + F |
| Run the selected row | Cmd + Enter |
| Save and close the editor | Esc |
Fitur Tersembunyi yang Sering Diabaikan Orang
- Bulk auto-enrich: Clay auto-enriches new rows in bulk or one by one, so you never re-run a whole table by hand.
- Recurring CRM audits: Point Clay at your CRM records monthly to catch stale titles and merge duplicate records.
- Conditional runs: Add a condition so paid enrichment only fires when cheaper data sources come back empty.
Clay Common Mistakes to Avoid
Mistake #1: Running Enrichment on Your Whole List First
❌ Salah: Importing 10,000 rows and enriching all of them before you check quality.
✅ Kanan: Test on 50 rows, read the output, then run the rest. This one habit will save your credits.
Mistake #2: Sending Generic AI Copy
❌ Salah: Letting Clay write the whole email and blasting it to new leads unread.
✅ Kanan: Use Clay for the research line only. Personalized messages still need a human touch to lift reply rates.
Mistake #3: Treating Clay Like Google Sheets
❌ Salah: Building one giant table for every campaign and every account.
✅ Kanan: Break work into small tables by use case. Smaller tables run faster and are easier to manage.
Clay Troubleshooting
Problem: Enrichment Columns Return Blank
Menyebabkan: The input column is messy, so Clay cannot match a company to a domain.
Memperbaiki: Clean the website column first, strip the https prefix, then re-run those rows only.
Problem: Credits Drain Faster Than Expected
Menyebabkan: Every provider in a waterfall bills separately, even on a failed lookup.
Memperbaiki: Trim the waterfall to three providers and add a condition so it stops at the first match.
Problem: Rows Stay Stuck on Queued
Menyebabkan: A large bulk run is competing with your scheduled workflow otomasi.
Memperbaiki: Pause the schedule, let the bulk job finish, then restart it. Speed returns right away.
📌 Catatan: If none of these fix your issue, contact Clay support.
Apa itu tanah liat?
Tanah liat is an AI powered lead generation tool that pulls data from more than 100 premium sources into one table.
Think of it like Google Sheets that researches for you.
Clay lets you source, enrich, score, and message the same list in one place.
Saksikan ringkasan singkat ini:
The longer walkthrough on YouTube shows a great use case for each feature.
Fitur-fitur utamanya meliputi:
- Account and Lead Scoring: Scores accounts on company size, job titles, and fit signals you define
- Claygent: An AI powered research agent that reads websites and returns relevant information
- Pencari Email: Runs a waterfall across premium providers until a verified email is found
- Formula Generator: Turns a written request into a working formula inside your table
- Signal Setup: Watches your accounts and adds new leads the moment something changes
- Sculptor: Writes personalized emails from the research already sitting in your table
- Growth Marketing Engine: Chains sourcing, enrichment, and messaging into one workflow otomasi
- Automated Inbound: Catches new signups, enriches them, and routes them by fit score
- TAM Sourcing: Pulls your total addressable market into one table you can filter
Clay uses a waterfall technique for data enrichment, checking one provider after another until it finds a verified answer.
That is the whole reason match rates beat any single database.
Untuk ulasan lengkap, lihat ulasan kami. Clay review.
Penetapan Harga Tanah Liat
Here’s what Clay costs in 2026:
| Rencana | Harga | Terbaik untuk |
|---|---|---|
| Bebas | $0/bulan | Testing Clay and running small enrichment jobs |
| Starter | $134/bulan | Solo founders doing list building on a budget |
| Explorer | $314/bulan | Small sales team running weekly outreach |
| Pro | $720/bulan | Marketing and RevOps teams at scale |
| Perusahaan | Kredit Kustom | Large orgs with custom data sources |
Uji coba gratis: Yes. The Free plan gives you credits every month with no card required.
Garansi uang kembali: No formal refund window, so start free and upgrade once you see results.
💰 Nilai Terbaik: Explorer at $314/month — enough credits for a real sales team without Pro-level spend.
Tanah Liat vs Alternatif
How does Clay compare? Here’s the competitive landscape.
Perhatikan perbandingan ini:
| Alat | Terbaik untuk | Harga | ProtoPie |
|---|---|---|---|
| Tanah liat | Custom research and enrichment | $134/bulan | 4. Generator Vokal |
| Apollo io | Pencarian prospek serba guna | $49 / mo | 3.5. Seiring dengan evolusi AI, Originality memperbarui modelnya setiap bulan. Secara konsisten, Originality menangkap versi terbaru dari model-model yang "lebih manusiawi" ini dengan presisi tinggi. |
| ZoomInfo | Kedalaman data perusahaan | Kebiasaan | 4. Generator Deskripsi |
| Make.com | General automation | $9 / mo | 4. Generator Vokal |
| Floqer | Budget enrichment | $99 / mo | 4. API yang andal |
| PhantomBuster | Social scraping | $69/bulan | 4. Generator Deskripsi |
RoseHosting vs MochaHost
- Tidak ada 'jejak dokumen': Clay — nothing else combines sourcing, enrichment, and copy in one process.
- Anggaran terbaik: PhantomBuster — cheapest way to pull LinkedIn profiles into your own lists.
- Buka aplikasi VPN Anda (seperti NordVPN), cari 'India' di daftar negara, dan klik sambungkan. Anda akan langsung mendapatkan alamat IP India. Apollo io — the database and the sending live in one place.
- Best for list building at scale: Clay — TAM Sourcing builds a list of companies in minutes.
🎯 Alternatif Tanah Liat
Mencari alternatif pengganti tanah liat? Berikut adalah beberapa pilihan terbaik:
- 🚀 Apollo io: Huge built-in contact database with sequencing included, so smaller teams get sourcing and sending in one outreach tool.
- 🏢 ZoomInfo: Enterprise-grade firmographic depth and intent data, built for large sales team rollouts with strict data governance needs.
- 🔧 Make.com: General workflow automation across thousands of apps, useful when your process reaches well beyond lead generation.
- ⚡ Floqer: Lighter AI powered research and enrichment at a lower entry price, aimed at small teams learning list building.
- 💰 PhantomBuster: Scrapes LinkedIn profiles and social platforms cheaply, great for founders who mostly need raw list extraction.
Untuk daftar lengkapnya, lihat halaman kami. Clay alternatives memandu.
⚔️ Perbandingan Tanah Liat
Here is how Clay stacks up against each competitor:
- Clay vs Apollo io: Apollo io owns the database. Clay wins when you need custom research and enrichment across many data sources.
- Clay vs ZoomInfo: ZoomInfo has deeper intent data. Clay costs far less and lets you manipulate data however you want.
- Clay vs Make.com: Make.com automates anything. Clay is purpose-built for lead generation workflows and enrichment, so setup is much faster.
- Clay vs Floqer: Floqer is cheaper to start. Clay has more data sources, better templates, and a far bigger community.
- Clay vs PhantomBuster: PhantomBuster scrapes well. Clay adds scoring, waterfall enrichment, and messaging on top of the same raw data.
Start Using Clay Now
You learned how to use every major Clay feature:
- ✅ Account and Lead Scoring
- ✅ Claygent
- ✅ Pencari Email
- ✅ Formula Generator
- ✅ Signal Setup
- ✅ Sculptor
- ✅ Growth Marketing Engine
- ✅ Automated Inbound
- ✅ TAM Sourcing
Langkah selanjutnya: Pilih satu fitur dan coba sekarang juga.
Most people start with TAM Sourcing to find companies worth contacting.
It takes less than five minutes to start building your first table.
Pertanyaan Yang Sering Muncul
How much does Clay com cost?
Clay starts free at $0/month. Paid plans run $134/month for Starter, $314/month for Explorer, and $720/month for Pro. Enterprise uses custom credits.
How hard is it to learn Clay?
Most people learn Clay in a weekend. The clay app looks like Google Sheets, so if you can build a spreadsheet you can build a table.
How to use Clay AI?
Add a Claygent column, write your research question in plain English, and run it. Clay reads each company website and returns relevant information per row.
Is Clay.com worth it?
Yes, if you send cold emails weekly. Clay replaces several enrichment tools and cuts manual data entry. Light users should stay on the free plan.
How to use Clay in sales?
Source a list of companies, enrich it, score every account, then write personalized messages with Sculptor. Export data to your CRM and send emails.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 