⚡ 간단 평가:
- 가격: Folk starts at $17.5/member/month. GoHighLevel starts at $97/month.
- 다음과 같은 경우에 가장 적합합니다: Folk suits small teams doing contact management. GoHighLevel suits a marketing agency running client work.
- 주요 차이점: Folk is a focused CRM. GoHighLevel bundles CRM, funnels, and email marketing into one platform.
- 저희가 선택한 제품: GoHighLevel for most users, because it replaces several tools you already pay for.
These two tools are not really fighting over the same buyer.
Folk CRM is built to organize contacts and build genuine connections.
GoHighLevel is built to run a marketing agency end to end.
One is a clean address book with a sales pipeline attached.
The other is an all in one marketing system with a steep learning curve.
Here is how to pick the right software for your 사업.
개요
This Folk vs GoHighLevel comparison covers pricing, crm features, and ease of use.
We also break down which tool fits which team.
저희 자료 출처에는 공개된 사양서, 문서 및 공개 사용자 리뷰가 포함됩니다.
저희 필진들은 각 앱을 직접 사용해 보는 시간도 가졌습니다.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 나와 있습니다.
GoHighLevel이란 무엇인가요?
GoHighLevel is an all in one client management platform for agencies.
It merges marketing, sales, and service tools into one platform.
You get a CRM, a 웹사이트 빌더, and a funnel builder.
You also get email marketing, SMS, and appointment scheduling.
The drag and drop editor builds landing pages and forms without code.
Most buyers are digital marketing agencies, entrepreneurs, and 소규모 사업 소유자.
Digital marketers running their own 사업 use it as a single hub.
Watch the walkthrough below before you read the pricing breakdown.
🏆 우승: GoHighLevel
One sales platform for CRM, funnels, and email 오토메이션. Built for agencies juggling multiple clients. Start with the 14 day free trial.
GoHighLevel 가격 책정
Here is what GoHighLevel pricing looks like today.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 월 97달러 | 솔로 마케터와 소규모 사업 소유자 |
| 제한 없는 | 월 297달러 | 여러 고객을 관리하는 에이전시 |
Pricing verified August 2026.
무료 체험: Yes. A 14 day free trial is offered on the agency plan.
환불 보장: No refund window is advertised. The trial is your test period.
📌 메모: The Unlimited plan removes account caps. You get all the features from Starter plus unlimited accounts and unlimited contacts, which is why agencies pick it.
⚠️ 경고: Email and SMS sending is billed by usage on top of your plan. Public reports also mention a $497/month Agency Pro tier with reseller features. Our CSV records two plans, so treat the third tier as unconfirmed and check the pricing page before you purchase.
GoHighLevel의 주요 이점
Here is what makes the HighLevel platform worth a look:
- Replaces multiple tools: It can stand in for HubSpot, ClickFunnels, and 메일침프. You stop paying for other marketing tools spread across multiple platforms.
- Funnel building without code: The drag and drop editor creates sales funnels, landing pages, and forms. A/B testing supports conversion rate optimization.
- 마케팅 자동화: Workflows and triggers handle lead follow up. You can nurture leads by email and SMS on autopilot.
- White label platform: The reseller tier lets you rebrand the app under your own brand. Agencies use this to sell websites and retainers.
- 평판 관리: Built-in tools collect and manage online reviews. That saves buying a separate review app.
- 멤버십 사이트: You can host online courses and digital products inside the same membership platform.
- Loading... 목소리 AI answers phone calls and conversation AI handles chat replies around the clock.
우리 팀이 발견한 점
우리의 작가 set up an agency account and built a sales funnel with it. Here is what stood out from that hands-on time:
GoHighLevel의 장점과 단점
✅ 장점
- Replaces subscriptions like HubSpot, 클릭퍼널즈, and Mailchimp
- Unlimited accounts and unlimited contacts on the $297/month plan
- 화이트 라벨 플랫폼을 통해 에이전시는 자체 브랜드로 제품을 재판매할 수 있습니다.
- Workflows, triggers, and automated booking cover lead follow up
- Onboarding call, live training, and a certification program for new users
❌ 단점
- Steep learning curve because so many features sit in one app
- Email and SMS usage is billed on top of the subscription
- Some users report weaker email deliverability after switching
- Not a fit for e-commerce businesses needing deep product management
Folk란 무엇인가요?
Folk is a customer relationship management app for people, not pipelines alone.
The interface looks like a friendly collaborative spreadsheet.
You add contacts, group them, and set reminders to follow up.
A Chrome extension pulls people straight from LinkedIn into your workspace.
Magic Fields use AI to fill in missing contact details.
Folk CRM covers multiple use cases beyond sales.
Teams run fundraising, events, hiring, and partnerships from the same board.
For example, a founder can track investors and clients in one view.
Watch the short tour below to see the layout in action.
사람들
A light CRM for people who hate heavy CRMs. Organize contacts, track deals, and build real relationships. Free for 14 days.
민속 가격
Folk charges per member, so the cost scales with your team.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기준 | 회원당 월 17.5달러 | 단독 창업자 및 프리랜서 |
| 프리미엄 | 회원당 월 35달러 | 고급 기능이 필요한 소규모 팀 |
| 관습 | 회원당 월 70달러 | 맞춤형 요구사항을 가진 대규모 팀 |
Pricing verified August 2026.
무료 체험: Yes. Folk offers a 14 day free trial with no sales call required.
환불 보장: None advertised. The self-serve trial covers your testing.
📌 메모: Every plan is billed per member. A four-person team on Standard costs $70 each month.
⚠️ 경고: Some public sources quote $20 and $40 per user each month for Folk. Our CSV records $17.5, $35, and $70 per member. Check the live pricing page before you purchase, since seat pricing changes often.
민속의 주요 이점
Here is where Folk earns its keep:
- Incredibly easy to learn: Folk is one of the easiest CRMs to pick up. First-time CRM users get moving in an afternoon.
- Clean contact management: Group people into lists so 쭉 내밀다 never drowns in data. Duplicate records for the same person are easy to merge.
- 마법의 들판: This custom field type uses AI to clean and enrich contact data before outreach.
- Gmail and Outlook sync: Connect your inbox to import contacts and email history automatically.
- Collaborative mail merge: Send personalized bulk email from shared templates without a separate sending tool.
- Kanban sales pipeline: A visual board tracks deals so you can close winning deals faster.
- Self-serve model: You can explore every feature without pressure from a sales rep.
우리 팀이 발견한 점
Our writer imported a real contact list into Folk and ran a small outreach campaign. Here is what stood out:
The screenshot below shows how those grouped contacts look inside the workspace.
민속 예술의 장점과 단점
✅ 장점
- One of the easiest CRMs on the market to learn
- Chrome extension adds people from LinkedIn in one click
- Magic Fields clean and enrich contact data automatically
- Works for fundraising, events, hiring, and partnerships
- Cheapest entry price of the two at $17.5/member/month
❌ 단점
- No advanced reporting views for larger sales teams
- 회의나 전화 통화를 자동으로 추적하지 않습니다.
- Outreach is email only, with limited support for other channels
- Some users report trouble importing emails and contact data
기능 비교
Here is where the two products split apart. We compared ten areas that matter to buyers, from contact management to funnel building.
| 특징 | 고하이레벨 | 사람들 |
|---|---|---|
| 시작 가격 | 월 97달러 | 회원당 월 17.5달러 |
| 무료 체험 | ✅ 14일 | ✅ 14일 |
| Loading... | ✅ | ✅ |
| Funnel Builder & Website Builder | ✅ | ❌ |
| 이메일 자동화 | ✅ | ✅ 기본 |
| SMS & Voice AI | ✅ | ❌ |
| LinkedIn 크롬 확장 프로그램 | ❌ | ✅ |
| Membership Sites & Online Courses | ✅ | ❌ |
| Loading... | ✅ | ❌ |
| 고급 보고 | ✅ | ❌ |
| 가장 적합한 대상 | 마케팅 대행사 | Small relationship-led teams |
1. 연락처 관리
고하이레벨: The GoHighLevel CRM stores contacts, companies, and deals in one platform. Records connect to campaigns, funnels, and booking pages automatically. It handles unlimited contacts on the Unlimited plan.
사람들: Folk treats contact management as the main event. You organize contacts into groups, add notes, and merge two records for the same person in seconds. Company profiles keep details tidy without a rigid schema.
2. Sales Pipeline and Deals
고하이레벨: Opportunities move through stages tied to your sales process. You can collect payments inside the same pipeline. Reporting shows revenue by stage and by source.
사람들: A Kanban board shows every deal as a card you drag forward. It feels like a spreadsheet that finally makes sense. The goal is to close winning deals without heavy admin.
3. Lead Capture and Tracking
고하이레벨: Forms, surveys, and chat widgets capture leads across landing pages. Lead tracking ties each contact back to the campaign that created it. This is the core of its lead generation setup.
사람들: Folk expects leads to arrive from your inbox or LinkedIn rather than from ad campaigns. You can track leads through groups and pipeline stages. There is no built-in form builder for generating new demand.
⚠️ 경고: If lead generation is your bottleneck, Folk will not fix it. It manages relationships you already have.
4. Email Automation and Outreach
고하이레벨: Marketing automation runs email marketing and SMS from automated workflows. Triggers handle lead follow up, so nurturing leads continues while you sleep. You can pause an active campaign at any stage.
사람들: Email automation here means personalized mail merge from shared templates. It syncs with Gmail and Outlook so replies land in one thread. Outreach functionality is email only, with no SMS or calling.
5. LinkedIn, Chrome Extension and Social Selling
고하이레벨: Social posting and inbox tools cover Facebook, Instagram, and Google. There is no first-party LinkedIn 스크레이퍼 for one-click prospecting.
사람들: The Chrome extension is the standout feature. You search LinkedIn, click once, and add contacts with their details attached. Social selling stays inside the browser tab you already use.
6. Scheduling and Reminders
고하이레벨: Fully automated booking lets leads grab a slot on your calendar. Confirmation and no-show reminders fire by email and SMS. Voice AI can answer phone calls when nobody is free.
사람들: You set reminders manually against each contact. Folk does not log meetings or phone calls on its own, so interactions need manual entry.
7. Client Management and Partnerships
고하이레벨: Client management runs through sub-accounts. Each client gets a separate workspace, so an agency can serve multiple clients without mixing data.
사람들: Folk handles client work, investor lists, and partnerships from one workspace. This flexibility is why it fits multiple use cases like fundraising and event follow-up.
8. Funnels, Membership Sites and Courses
고하이레벨: The funnel builder creates a sales funnel, landing pages, and checkout in one flow. Membership sites host online courses and digital products. Few funnel builders bundle a CRM this closely.
사람들: Folk builds none of this. You would pair it with other tools for pages and courses.
9. White Label and Agency Tools
고하이레벨: The reseller tier rebrands the whole app under your own brand. Agencies sell websites, retainers, and software seats to make more money from existing clients. Niche specific templates speed up new client setup.
사람들: There is no white label option. Folk is a tool your team uses, not a product you resell.
10. 가격 및 비용
두 계획을 나란히 비교해 봅시다.
| 플랜 등급 | 고하이레벨 | 사람들 |
|---|---|---|
| 기입 | 스타터 플랜 — 월 97달러 | Standard — $17.5/member/month |
| 중간 | 무제한 — 월 297달러 | Premium — $35/member/month |
| 맨 위 | ❌ 목록에 없음 | Custom — $70/member/month |
| 청구 모델 | Flat per account | 회원당 |
고하이레벨: The flat rate is the real story. One $97 payment covers your whole team, so a growing agency never pays per seat. Email and SMS usage is billed separately, which surprises some buyers.
사람들: Folk is cheaper for one or two people and pricier for ten. Six members on Premium costs $210 each month. The bill is predictable because there are no usage add-ons.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 최저 진입 가격 | 사람들 | Starts at $17.5/member/month |
| 판매 퍼널 및 랜딩 페이지 | 고하이레벨 | 내장형 퍼널 빌더 |
| 간편한 연락처 관리 | 사람들 | 배우기가 엄청나게 쉽습니다 |
| Serving multiple clients | 고하이레벨 | Sub-accounts and white label |
| LinkedIn 잠재고객 발굴 | 사람들 | 원클릭 크롬 확장 프로그램 |
| Replacing your tech stack | 고하이레벨 | Swaps out multiple tools |
💰 예산
Folk wins on entry price for a solo operator. GoHighLevel wins once your team passes six people, because the flat fee stops growing.
🔌 사용 중인 기술 스택
Folk expects to integrate with other platforms you already run. GoHighLevel wants to replace most of them.
📝 귀사의 영업 프로세스
Relationship-led selling suits Folk, where notes and reminders build real relationships. Volume-driven marketing campaigns suit GoHighLevel.
🎓 귀하의 경험 수준
Folk suits anyone who has never touched a CRM. GoHighLevel has a steep learning curve, so budget a week before you judge it.
🆓 무료 체험 및 데모
Both offer a 14 day free trial. Run one real project through each app before you commit money.
🛟 지원 옵션
The GoHighLevel support team gets good marks, plus live training and a certification program. Folk leans on self-serve docs instead.
전환 가이드
Already using one of these? Here is what changes when you move.
🔄 Switching from GoHighLevel to Folk?
✅ 얻게 될 이점:
- A far shorter learning curve for new team members
- The LinkedIn Chrome extension for fast prospecting
- Magic Fields that clean messy contact data
❌ 잃게 될 것:
- Funnel building, website builder, and checkout pages
- SMS, voice AI, and reputation management
- White label reselling and client sub-accounts
📋 전환 방법:
- Export contacts and opportunities from GoHighLevel as CSV
- Start the Folk trial and connect Gmail or Outlook
- Import the file, then rebuild your pipeline stages as groups
🔄 Switching from Folk to GoHighLevel?
✅ 얻게 될 이점:
- Sales funnels, landing pages, and payment collection
- Automated workflows across email, SMS, and booking
- Membership sites for online courses and digital products
❌ 잃게 될 것:
- The simple, spreadsheet-style interface your team likes
- One-click LinkedIn contact capture
- A predictable bill with no usage charges
📋 전환 방법:
- Export your Folk groups and contacts to CSV
- Open the 14 day free trial and book the onboarding call
- Import contacts, then map each group to a pipeline stage
저희 리뷰에서 다루지 않은 내용
This comparison focused on small teams and marketing agencies. We did not measure email deliverability rates, test the API, or price out large seat counts. Enterprise contracts and custom onboarding were also outside our scope. If you run an e-commerce catalogue, neither app is built for deep product management.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 초기 가격 | 사람들 |
| 🚀 핵심 기능 | 고하이레벨 |
| 👶 사용 편의성 | 사람들 |
| ⚡ 마케팅 자동화 | 고하이레벨 |
| 🎯 연락처 관리 | 사람들 |
| 🔌 All in One Value | 고하이레벨 |
| 🏢 에이전시 도구 | 고하이레벨 |
| 🏆 종합 우승 | 고하이레벨 |
🏆 우승자: GOHIGHLEVEL
GoHighLevel이 7개 부문 중 4개 부문에서 수상했습니다.
다음과 같은 경우에 가장 적합합니다: Marketing agencies, funnel building, client management at scale
These are two different products wearing the same CRM label. GoHighLevel is a sales platform that happens to include a CRM. Folk is a CRM that refuses to become anything else.
Folk is the better app if you value calm software. It is excellent at contact management, and the Chrome extension saves real minutes every day. Price-sensitive users with basic CRM needs should stop here.
GoHighLevel takes the overall win because it replaces more line items on your invoice. One platform covers CRM, funnels, booking, and email marketing, so customer relationships and marketing efforts share one database. That value only appears once you push through the learning curve.
GoHighLevel 비교하기
Here is how the leading GoHighLevel 대안 stack up:
GoHighLevel이 다음에서 승리했습니다: Flat pricing with no per-seat fee, white label reselling, built-in SMS and voice AI
HubSpot이 다음 분야에서 우위를 차지했습니다: Cleaner reporting dashboards, a genuinely usable free tier, a far larger app marketplace
GoHighLevel이 다음에서 승리했습니다: A real CRM behind the pages, appointment booking, client sub-accounts
ClickFunnels가 다음 분야에서 우위를 차지했습니다: Faster page editing, a bigger library of proven funnel templates, gentler onboarding
GoHighLevel 대 킵
GoHighLevel이 다음에서 승리했습니다: Agency sub-accounts, membership hosting, lower cost per client served
Keap은 계속해서 승리합니다: Tighter quoting and invoicing, hands-on setup help, steadier email sending reputation
GoHighLevel 대 액티브캠페인
GoHighLevel이 다음에서 승리했습니다: Page and funnel building included, calendars and payments in the box, reseller rights
ActiveCampaign이 다음 분야에서 승리했습니다: Deeper segmentation logic, stronger 받은편지함 배치, a calmer automation editor
더 많은 사람들이 비교됩니다
Here is how Folk measures up against other CRM options:
민속 vs 파이프드라이브
Folk는 다음에서 승리합니다: Faster setup, LinkedIn capture, flexible use beyond sales work
Pipedrive는 다음 항목에서 승리했습니다: Forecasting reports, call logging, a deeper automation builder
Folk는 다음에서 승리합니다: Lower cost at small headcount, simpler navigation, quicker inbox syncing
HubSpot이 다음 분야에서 우위를 차지했습니다: Marketing attribution, service desk tools, scale past fifty seats
Folk는 다음에서 승리합니다: Purpose-built contact records, email history sync, less setup work upfront
월요일 CRM 주요 성과: Custom dashboards, project boards alongside deals, team workload views
민속 vs 캡슐 CRM
Folk는 다음에서 승리합니다: AI-enriched fields, modern interface, browser-based prospecting
Capsule CRM이 다음 항목에서 우위를 점합니다: Cheaper starter tier, task management depth, longer track record with small firms
자주 묻는 질문
Folk CRM이란 무엇인가요?
Folk is a lightweight customer relationship management app. It helps you organize contacts, set reminders, and build genuine connections across sales, hiring, fundraising, and partnerships.
GoHighLevel은 무엇에 사용되나요?
Agencies use it to run marketing campaigns end to end. The platform combines a CRM, sales funnels, email marketing, booking, and reputation management in one place.
GoHighLevel 가격은 얼마인가요?
The Starter plan costs $97 each month and the Unlimited plan costs $297. Email and SMS sending is charged separately based on how much you use.
Folk는 좋은 CRM인가요?
Yes, for individuals and small teams with basic needs. It is weaker for large sales teams because it lacks advanced reporting and automatic logging of meetings.
GoHighLevel은 배우기 어렵나요?
It has a steep learning curve. Packing so many features into one app makes the interface feel crowded, so plan on live training before launching client work.
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