


귀하의 웹사이트를 온라인에 노출시키는 것은 마치 거대한 퍼즐처럼 느껴질 수 있지 않나요?
You want to know what’s working, what’s not, and how your competitors are doing.
But picking the right tool to help can be tricky.
We’ll break down Ahrefs vs Similarweb.
It’s a common problem for many folks trying to boost their online presence.
개요
We’ve put both Ahrefs and Similarweb through their paces.
Our team used each tool for real-world tasks.
This hands-on experience led to our direct comparison.

Ready to dominate your niche? Get similar insight into competitor strategies.
가격: 14 Days Free Trial. Plans start from $199/month.
주요 특징:
- Website Traffic Analysis
- 경쟁사 분석
- Market Intelligence

Get Ahrefs Today and Dominate Search! Ahrefs offers powerful tools too.
가격: Free trial available. Plan starts at $108/month.
주요 특징:
- Site Explorer
- Keywords Explorer
- Rank Tracker
What is Ahrefs?
So, what is Ahrefs?
It’s like a powerful spy tool for your website and your rivals.
It helps you see what’s working well in search engines.
You can find good keywords, check who links to your site, and see what your competitors are doing.
It’s super helpful for getting more people to visit your website.
Also, explore our favorite Ahrefs alternatives…

Get Ahrefs Today and Dominate Search! Ahrefs offers powerful tools too.
주요 이점
Ahrefs is really strong in a few areas. It helps you find those hidden gems that your audience is searching for.
- Massive Backlink Database: It has one of the biggest collections of website links, over 4 trillion links.
- Accurate Keyword Data: You get tons of keyword ideas, with metrics like clicks and traffic potential.
- 상세한 경쟁사 분석: See competitor keywords, traffic, and backlink strategies.
- Excellent Site Audits: Find over 100 common SEO issues on your website.
가격
Ahrefs has different plans. They want to make sure you find something that fits your budget. Keep in mind, prices are lower if you pay yearly.
- 조금: $108/month. You get 5 projects and 750 tracked keywords. This is for 중소기업.
- 기준: 월 208달러. 20개의 프로젝트와 2,000개의 추적 키워드가 제공됩니다. 웹사이트 성장에 매우 유용합니다.
- 고급의: 월 374달러. 이 플랜은 50개의 프로젝트와 5,000개의 추적 키워드를 제공합니다. 대규모 팀을 위한 플랜입니다.

장점
단점
What is Similarweb?
Similarweb is really good at showing you the big picture of the internet.
It’s like having a telescope for online trends.
This tool helps you see how different websites are doing, where their visitors come from, and what your competitors are up to.
Also, explore our favorite Similarweb alternatives…

Ready to dominate your niche? Get similar insight into competitor strategies. Uncover their top 5 traffic sources and boost your SEO by up to 20%. Explore to analyze with powerful analytics now!
주요 이점
- Broad Market Insights: Covers over 100 million websites and apps, offering a wide view of digital activity.
- Detailed Traffic Sources: Pinpoints traffic coming from direct visits, search, 소셜 미디어, referrals, email, and display ads.
- Competitor Benchmarking: Compare your website’s performance against up to 100 competitors to understand market share.
- Audience Demographics: Provides insights into visitor age, gender, location, and interests.
- Fresh Keyword Data: Updates keyword data daily, helping you spot trending keywords and adapt quickly.
가격
- Starter ($199/month)
- Team ($14,000/Year)
- Business ($35,000/Year)
- Enterprise (Custom)

장점
단점
Future Comparison
Deciding between these two powerful tools can be tough. We’ve laid out the key features to help you see which one fits your needs best.
1. Main Focus
- Ahrefs: This tool shines brightest for SEO. It’s built to help you find keywords, analyze backlinks, and check your website’s health for search engines. Think of it as a specialized SEO detective.
- Similarweb: This tool takes a wider view. It focuses on overall website traffic analysis, showing you where visitors come from and what they do on a site. It’s more like a market research spy.

2. Keyword Research
- Ahrefs: Strong for finding new keywords. It gives you lots of ideas, along with how hard they are to rank for, how many people click on them, and how much traffic they might bring.
- Similarweb: Provides keyword insights, but its main strength isn’t generating new keyword ideas. It’s more about seeing which keywords drive traffic to competitors.
3. Backlink Analysis
- Ahrefs: Known for its huge and detailed backlink database. You can dig deep into who links to your site and competitors, helping you build a strong link profile.
- Similarweb: Less focused on backlinks. While it might show some referral traffic, it doesn’t offer the deep analysis of individual links that Ahrefs does.
4. 경쟁사 분석
- Ahrefs: Excellent for understanding competitor’s SEO strategies. You can see their top keywords, content, and backlink sources to find opportunities for your own site.
- Similarweb: Strong for a broader competitive view. It shows you total traffic, where competitors get their visitors from (search, social, direct), and how engaged their audience is.
5. Traffic Analysis
- Ahrefs: Estimates organic search traffic well, showing you how much traffic your site and competitor sites get from Google. It might underestimate overall traffic as it mainly focuses on search.
- Similarweb: Provides more comprehensive traffic estimates, including all sources like direct, social, and referral traffic. It gives a bigger picture of a website’s total visits and user behavior.
6. Site Audit
- Ahrefs: Has a good site audit tool that checks your website for technical SEO problems. It helps you fix issues that might hurt your search rankings.
- Similarweb: Doesn’t offer a dedicated technical site audit tool like Ahrefs. Its focus is more on traffic metrics than website health.

7. User Interface and Ease of Use
- Ahrefs: Generally considered user-friendly, especially for SEO professionals. It has many advanced filters and reports.
- Similarweb: Also has a clear interface. It’s often praised for its easy-to-read reports and dashboards, especially for understanding broad market trends.
키워드 조사 도구를 선택할 때 주의해야 할 점은 무엇인가?
- Database Size: Does it have a vast and updated keyword database?
- 데이터의 정확성: Is the search volume and keyword difficulty reliable?
- Feature Set: Does it offer keyword suggestion, clustering, and intent analysis?
- Competitor Insights: Can it analyze keywords your competitors rank for?
- 사용자 친화성: Is the interface intuitive and easy to navigate?
- 완성: Does it work well with other SEO solution tools you use?
- Pricing Structure: Does the cost align with the features offered and your budget?
최종 평결 (우리의 선택)
So, which tool wins?
For us, Ahrefs is the top choice, especially if your main goal is strong SEO.
It simply offers deeper insights into keywords, backlinks, and technical site health.
If you’re serious about getting your website higher in search results, Ahrefs provides the detailed data you need.
We’ve used both extensively and found Ahrefs to be more precise for SEO tasks.
Our testing showed that its reports directly led to better search rankings.
If you want to master search engines, listen to our experience – Ahrefs is the way to go.


More of Ahrefs
Here’s how Ahrefs stacks up against some other popular SEO tools, highlighting their unique strengths:
- Ahrefs vs Content Raptor: Content Raptor focuses on optimizing content for missing entities and keywords.
- Ahrefs vs Surfer SEO: Surfer SEO excels in on-page content optimization and real-time content editing.
- Ahrefs vs Moz: Moz offers domain authority scores and focuses on a more beginner-friendly interface.
- Ahrefs vs SE 랭킹: SE Ranking provides a balanced, affordable all-in-one SEO solution with strong site auditing.
- Ahrefs vs 우버서제스트: Ubersuggest is known for its user-friendly interface and affordability for basic SEO needs.
- Ahrefs vs SpyFu: SpyFu specializes in detailed competitor insights, especially their PPC ad strategies.
- Ahrefs vs 레이븐 도구: Raven Tools offers a focus on simplicity and versatility, ideal for agencies and small teams.
- Ahrefs vs 망굴스: Mangools stands out for its user-friendly interface and efficient long-tail keyword research.
- Ahrefs vs Ranktracker: Ranktracker offers robust, affordable keyword tracking and strong local SEO capabilities.
More of Similarweb
We’ve compared Similarweb vs other top tools, highlighting their standout features in brief:
- Content Raptor vs Similarweb: Content Raptor focuses on AI-powered content creation and optimization.
- 서퍼 SEO vs Similarweb: Surfer SEO excels at on-page content optimization for rankings.
- 모즈 vs Similarweb: Moz offers user-friendly SEO tools, especially for local search.
- SE Ranking vs Similarweb: SE Ranking provides comprehensive SEO features at an affordable price.
- Ubersuggest vs Similarweb: Ubersuggest is a free/affordable option for basic keyword and traffic insights.
- SpyFu vs Similarweb: SpyFu specializes in competitor PPC ads and keyword strategies.
- Raven Tools vs Similarweb: Raven Tools offers integrated marketing reports and agency solutions.
- Mangools vs Similarweb: Mangools provides easy-to-use tools for specific SEO tasks.
- Ranktracker vs Similarweb: Ranktracker focuses on accurate and flexible keyword rank monitoring.
자주 묻는 질문
Which tool is better for overall website analytics?
Similarweb generally provides more comprehensive website analytics. It gives a broader view of all traffic sources, not just search, helping you understand overall visitor behavior and market trends.
Can Ahrefs estimate organic traffic accurately?
Yes, Ahrefs is highly regarded for estimating organic traffic. It focuses on search engine data and backlink profiles to provide strong estimates for how much traffic a site gets from search.
How does Semrush compare to Ahrefs and Similarweb?
Semrush is another strong all-in-one SEO tool, much like Ahrefs, offering similar features for keyword research, backlink analysis, and site audits. Similarweb is more focused on overall market intelligence and traffic analytics.
Is Ahrefs useful for checking my competitor’s analytics?
Absolutely. Ahrefs excels at competitor analysis, allowing you to uncover their top organic keywords, backlink strategies, and content that drives traffic, giving you insights to improve your own strategy.
Can Similarweb help with increasing organic traffic?
While Similarweb primarily focuses on broader traffic analysis and competitor intelligence, understanding where your competitors get their traffic can indirectly help you optimize your own strategies to increase organic traffic.













