📊 Our Test Results:
- 🎯 소셜 리스닝: Agorapulse tracks brand mentions vs Later has none — Agorapulse wins
- ⚡ Inbox Management: Agorapulse unified inbox vs Later limited comments — Agorapulse wins
- 📊 ROI Reporting: Agorapulse tracks revenue vs Later basic analytics — Agorapulse wins
- 💰 Monthly Cost: Later $16.67/mo vs Agorapulse $79/mo — Later wins
- 📱 시각적 계획: Later drag-drop calendar vs Agorapulse standard view — Later wins
Are you drowning in 소셜 미디어 notifications across multiple platforms?
Managing Facebook, Instagram, Twitter, LinkedIn, and 틱톡 without a tool is exhausting.
당신은 필요합니다 소셜 미디어 management platform that saves time and boosts engagement.
Two popular options are Agorapulse and Later.
But which one is right for your 사업?
I tested both tools for over four weeks to find out.
In this Agorapulse vs Later comparison, I will reveal the winner for different use cases.
개요
To give you the most accurate comparison, I tested Agorapulse and Later side by side.
I scheduled posts, managed comments, tracked analytics, and monitored brand mentions.
I also compared their pricing, features, and customer support.
Here is my firsthand experience to help you choose the right tool.
Agorapulse란 무엇인가요?
Agorapulse is a social media management platform built for teams and agencies.
It lets you schedule posts, manage conversations, and track ROI from one dashboard.
The platform supports Facebook, Instagram, Twitter, LinkedIn, 유튜브, and Google Business.
What sets Agorapulse apart is its social listening and inbox management features.
아고라펄스
Agorapulse is a full-featured social media management tool with ROI tracking, social listening, and a unified inbox. Perfect for agencies and marketing teams who need to prove social media value.
Agorapulse Pricing
Agorapulse offers three paid plans plus a free option for small accounts.
Here is the complete pricing breakdown for 2026.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 | $0 | Testing with 3 social profiles |
| 기준 | 월 79달러 | 소규모 사업체 and solopreneurs |
| 전문적인 | 월 119달러 | Growing teams and agencies |
| 고급의 | 월 149달러 | Large teams needing full features |
| 관습 | Agorapulse에 문의하세요 | Enterprise and large agencies |
무료 체험: Yes, 30 days with no credit card required.
환불 보장: No official refund policy, but the 30-day trial is generous.
📌 메모: Nonprofit organizations get a 20% discount on all self-service plans. You can add extra social profiles for $15 per month each when billed annually.
⚠️ Warning: Agorapulse pricing is per user. If you have a team of 3, multiply the monthly cost by 3. This can get expensive for larger teams.
Key Benefits of Agorapulse
Here is why Agorapulse stands out from other social media tools:
- Social ROI Tracking: Agorapulse connects social media activity to actual revenue. You can prove the dollar value of your social media efforts to executives.
- Unified Social Inbox: Manage all comments, messages, and mentions from one place. The Inbox Assistant auto-sorts items based on keywords you set.
- 소셜 리스닝: Monitor brand mentions across the web. You will know when people talk about your brand, even without tagging you.
- AI 글쓰기 도우미: Generate post ideas and 캡션 with built-in AI. Save time on content creation without leaving the platform.
- 팀 협업: Assign tasks, approve content, and track team performance. Perfect for agencies managing multiple clients.
- 8+ Platform Support: Schedule to Facebook, Instagram, Twitter, LinkedIn, YouTube, Google Business, and TikTok from one dashboard.
Agorapulse Pros & Cons
✅ Pros
- Social ROI reporting shows real revenue 영향
- Unified inbox saves hours on community management
- Social listening catches brand mentions automatically
- 30-day free trial without credit card
- Excellent customer support response times
❌ Cons
- Expensive per-user pricing adds up fast
- Limited Instagram Stories support due to API limits
- Analytics could be more detailed for power users
- Website can crash when uploading large CSV files
Later는 무엇인가요?
Later is a visual social media scheduling tool designed for content creators and small businesses.
It started as an Instagram scheduler but now supports TikTok, Facebook, LinkedIn, and Pinterest.
Later focuses on visual planning with a drag-and-drop content calendar.
The platform is known for its Linkin.bio feature that turns your Instagram bio into a landing page.
나중에
Later is a visual-first social media scheduler with AI hashtag suggestions and a powerful Linkin.bio tool. Ideal for content creators and influencers focused on Instagram and TikTok.
Later Pricing
Later offers affordable pricing that makes it accessible to solo creators.
Here is the full pricing breakdown for 2026.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 | $0 | Basic scheduling with limited features |
| 기동기 | 월 16.67달러 | Solo creators and side hustlers |
| 성장 | 월 33.33달러 | Growing brands and small teams |
| 고급의 | 월 73.33달러 | Agencies and larger businesses |
무료 체험: Yes, 14 days for paid plans.
환불 보장: No refunds on annual subscriptions. Monthly plans can be canceled anytime.
📌 메모: Later has a free plan that never expires. It is limited but great for testing the platform before upgrading.
⚠️ Warning: Later has received complaints about billing and cancellation issues. Make sure to cancel before your renewal date to avoid unwanted charges.
Key Benefits of Later
Here is why Later is a favorite among content creators:
- 시각적 콘텐츠 캘린더: Drag and drop posts to plan your feed visually. See exactly how your Instagram grid will look before posting.
- AI Hashtag Suggestions: Later recommends hashtags based on your content. This can increase your post reach without manual research.
- Linkin.bio: Turn your Instagram bio link into a clickable landing page. Drive traffic to multiple destinations from one link.
- 미디어 라이브러리: Store and organize your images and videos in one place. Add notes to media files for easy reference later.
- 모바일 앱: Create and schedule posts on the go. The app is well-designed and easy to use.
- 합리적인 가격: Starting at $16.67 per month, Later is one of the most budget-friendly schedulers available.
Later Pros & Cons
✅ Pros
- Visual drag-and-drop calendar is intuitive
- AI hashtag suggestions save research time
- Linkin.bio is great for Instagram traffic
- Most affordable paid plans in the market
- Free plan available for basic use
❌ Cons
- No social listening or brand monitoring
- Limited inbox and comment management
- No ROI tracking or revenue reporting
- Customer service complaints about billing
기능 비교
Ready to see how Agorapulse and Later stack up against each other?
I compared 9 key features to help you decide which tool fits your needs.
| 특징 | 아고라펄스 | 나중에 |
|---|---|---|
| 시작 가격 | 월 79달러 | 월 16.67달러 |
| 무료 플랜 | ✅ (3 profiles, limited) | ✅ (limited features) |
| 소셜 리스닝 | ✅ | ❌ |
| 통합 받은편지함 | ✅ | ❌ |
| ROI Reporting | ✅ | ❌ |
| Visual Calendar | ✅ | ✅ (drag-drop) |
| AI 기능 | ✅ Writing Assistant | ✅ Hashtag Suggestions |
| 프로필 링크를 확인하세요 | ✅ | ✅ (Linkin.bio) |
| 모바일 앱 | ✅ | ✅ |
| 가장 적합한 대상 | Teams and Agencies | Creators and Small Biz |
1. 소셜 퍼블리싱
아고라펄스: Agorapulse offers a complete publishing suite with bulk scheduling, queue management, and content recycling. You can schedule posts to 8+ platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok. The Chrome extension lets you share content directly from any website.
나중에: Later focuses on visual scheduling with a drag-and-drop calendar. You can see your Instagram grid preview before posting. Quick Schedule lets you drop posts into preset time slots. It supports Instagram, TikTok, Facebook, Pinterest, LinkedIn, and Twitter.
2. Social Inbox Management
아고라펄스: Agorapulse shines with its unified social inbox. You can manage direct messages, comments, ad comments, and reviews from one screen. The Inbox Assistant auto-sorts items based on keywords. Team members can assign conversations and track response times.
나중에: Later has basic comment management but no unified inbox. You cannot manage direct messages or reviews. This is a major limitation for businesses that need to respond to customer inquiries quickly. Later is designed more for scheduling than engagement.
⚠️ Warning: If you receive a lot of DMs and comments, Later will not meet your needs. You will need a separate tool for inbox management.
3. 소셜 리스닝
아고라펄스: Agorapulse includes social listening to monitor brand mentions across the web. You can track keywords, competitors, and industry trends. This helps you catch conversations about your brand even when you are not tagged. It is essential for reputation management.
나중에: Later does not offer any social listening features. You cannot monitor brand mentions or track competitors. This is a significant gap for businesses that need to stay on top of their online reputation. Later focuses purely on content scheduling.
4. ROI Reporting
아고라펄스: Agorapulse is one of the few tools that tracks social media ROI. You can connect conversions to specific social posts and campaigns. This makes it easy to prove the value of social media to executives. The reports are detailed and shareable.
나중에: Later provides basic analytics on post performance and audience engagement. You can see which posts perform best and when your audience is online. However, there is no ROI tracking or revenue attribution. You cannot connect social activity to sales.
5. AI 기능
아고라펄스: Agorapulse has a built-in AI writing assistant that helps generate post ideas and captions. It saves time on content creation and helps overcome writer’s block. The AI integrates directly into the composer so you do not need to switch tools.
나중에: Later offers AI-powered hashtag suggestions tailored to your content. This can increase your post reach without manual hashtag research. Later also has an AI caption 작가 to help create captions. Both tools use AI differently but effectively.
6. Visual Content Planning
아고라펄스: Agorapulse has a publishing calendar but it is more functional than visual. You can see scheduled posts by day, week, or month. However, it does not offer the visual grid preview that Instagram-focused users want.
나중에: Later excels at visual planning. The drag-and-drop calendar shows how your Instagram feed will look. You can rearrange posts to create a cohesive aesthetic. This is why Later is popular with influencers and lifestyle brands who care about grid aesthetics.
7. 링크 인 바이오 도구
아고라펄스: Agorapulse recently added a Link in Bio tool. It lets you create a landing page with multiple links. However, it is newer and less developed than Later’s Linkin.bio feature. It gets the job done but lacks advanced customization.
나중에: Later’s Linkin.bio is one of its flagship features. You can create a clickable landing page that mirrors your Instagram feed. Each post can link to a different URL. It is highly customizable and great for driving traffic from Instagram and TikTok.
8. 팀 협업
아고라펄스: Agorapulse is built for teams. You can assign tasks, set approval workflows, and track team performance. Agencies can manage multiple clients from one dashboard. Role-based permissions keep sensitive accounts secure.
나중에: Later has limited collaboration features. You can add team members but there is no approval workflow. This makes Later less suitable for agencies or teams that need content sign-off before publishing.
⚠️ Warning: If you run an agency with multiple clients, Later’s collaboration limitations will cause headaches. Agorapulse is much better for team workflows.
9. 가격 및 가치
Let’s compare the pricing side by side.
| Plan Level | 아고라펄스 | 나중에 |
|---|---|---|
| 무료 | $0 (3 profiles) | $0 (limited) |
| Entry Paid | 월 79달러 | 월 16.67달러 |
| Mid-tier | 월 119달러 | 월 33.33달러 |
| Top Tier | 월 149달러 | 월 73.33달러 |
아고라펄스: Agorapulse is more expensive but offers significantly more features. You get social listening, unified inbox, ROI tracking, and team collaboration. The price is per user, which can add up for larger teams. Best value for agencies that need full functionality.
나중에: Later is 79% cheaper at the entry level. You get visual scheduling, hashtag suggestions, and Linkin.bio for a fraction of the cost. However, you miss out on social listening, inbox management, and ROI tracking. Best value for solo creators on a budget.
Different Scenarios
| If You Need… | Choose | Why |
|---|---|---|
| Tight budget | 나중에 | 79% cheaper monthly cost |
| 소셜 리스닝 | 아고라펄스 | Built-in brand monitoring |
| ROI tracking | 아고라펄스 | Revenue attribution included |
| Visual grid planning | 나중에 | Superior drag-drop calendar |
| 팀 협업 | 아고라펄스 | Approval workflows included |
| Instagram/TikTok focus | 나중에 | Designed for visual creators |
💰 Your Budget
Later starts at $16.67 per month compared to Agorapulse at $79 per month. If budget is your main concern, Later is the clear choice.
🔌 Your Tech Stack
Agorapulse supports more platforms and integrations. If you need to manage YouTube, Google Business, or multiple Facebook pages, Agorapulse is better equipped.
📝 Your Content Style
Later is built for visual-first creators who care about Instagram grid aesthetics. Agorapulse is better for text-heavy content and longer-form social posts.
🎓 Your Experience Level
Later has a simpler interface that beginners can learn quickly. Agorapulse has a steeper learning curve but offers more power for experienced marketers.
🆓 Free Trials and Demos
Agorapulse offers a 30-day free trial with no credit card. Later offers 14 days. Both have free plans for testing basic features first.
🛟 Support Options
Agorapulse is known for excellent customer support with quick response times. Later has received complaints about billing and cancellation issues.
Switching Guide
Already using one of these tools? Here is what to expect if you switch.
🔄 Switching from Agorapulse to Later?
✅ What you’ll gain:
- 79% lower monthly cost
- Better visual grid planning for Instagram
- Superior Linkin.bio feature
❌ What you’ll lose:
- Social listening and brand monitoring
- Unified inbox for comments and DMs
- ROI tracking and revenue reporting
📋 How to switch:
- Export your scheduled posts from Agorapulse
- Create a Later account and connect your social profiles
- Re-upload your media library and reschedule content
🔄 Switching from Later to Agorapulse?
✅ What you’ll gain:
- Social listening to catch brand mentions
- Unified inbox for all conversations
- ROI tracking to prove social value
❌ What you’ll lose:
- Lower monthly cost
- Visual drag-drop grid planning
- Linkin.bio customization options
📋 How to switch:
- Download your media from Later’s media library
- Sign up for Agorapulse’s 30-day free trial
- Connect your social accounts and import your content
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 Pricing | 나중에 |
| 📅 Social Publishing | 아고라펄스 |
| 📥 Inbox Management | 아고라펄스 |
| 📡 Social Listening | 아고라펄스 |
| 📊 ROI Reporting | 아고라펄스 |
| 🤖 AI Features | Tie |
| 🎨 Visual Planning | 나중에 |
| 🔗 Link in Bio | 나중에 |
| 👥 Team Collaboration | 아고라펄스 |
| 🏆 Overall Winner | 아고라펄스 |
🏆 WINNER: AGORAPULSE
Agorapulse wins 6 out of 9 categories.
Best for: Agencies, marketing teams, businesses needing ROI tracking, and brands requiring social listening.
Agorapulse and Later serve very different audiences.
Agorapulse is a full-featured social media management platform for teams and agencies.
Later is a visual scheduling tool designed for content creators and small businesses.
Later wins on affordability and visual planning.
However, if you need social listening, inbox management, or ROI tracking, Agorapulse is the clear choice.
Now go out and crush your social media goals!
More of Agorapulse Compared
Here’s how Agorapulse stacks up against other competitors:
Agorapulse vs 스프라우트 소셜
Agorapulse wins on: Lower pricing, easier interface
Sprout Social wins on: Enterprise features, CRM 완성
Agorapulse vs 소셜파일럿
Agorapulse wins on: Social listening, ROI tracking
SocialPilot wins on: Affordable bulk scheduling
Agorapulse vs 센더블
Agorapulse wins on: Inbox management, customer support
Sendible wins on: White-label reports, agency features
Agorapulse vs 콘텐츠 스튜디오
Agorapulse wins on: Social listening, unified inbox
Content Studio wins on: Content discovery, AI writing
Agorapulse vs 히어로포스트
Agorapulse wins on: Full feature set, team collaboration
Heropost wins on: Budget-friendly pricing
Agorapulse vs 조호 소셜
Agorapulse wins on: ROI reporting, social listening depth
Zoho Social wins on: Zoho suite integration, pricing
Agorapulse vs 완충기
Agorapulse wins on: Inbox management, analytics depth
Buffer wins on: Simplicity, lower learning curve
Agorapulse vs 스프링클러
Agorapulse wins on: Ease of use, transparent pricing
Sprinklr wins on: Enterprise scale, AI capabilities
Agorapulse vs 룸리
Agorapulse wins on: Social listening, ROI tracking
Loomly wins on: Content ideas, affordable team plans
Agorapulse wins on: Established platform, more features
Blaze wins on: AI-first approach, 오토메이션
Agorapulse vs 메트리쿨
Agorapulse wins on: Inbox management, team features
Metricool wins on: Free plan features, analytics depth
More of Later Compared
Here’s how Later stacks up against other competitors:
Later vs Sprout 사회의
Later wins on: Affordable pricing, visual planning
Sprout Social wins on: Full feature set, enterprise tools
Later wins on: Visual grid planning, Linkin.bio
SocialPilot wins on: Bulk scheduling, team features
Later wins on: Lower price, easier interface
Sendible wins on: Agency features, reporting
Later wins on: Visual calendar, Linkin.bio
Content Studio wins on: AI content, discovery tools
Later wins on: Established platform, Linkin.bio
Heropost wins on: Lower pricing, simple interface
Later wins on: Visual planning, creator focus
Zoho Social wins on: Zoho suite, team collaboration
Later wins on: Visual grid preview, Linkin.bio
Buffer wins on: Simpler interface, engagement tools
Later wins on: Affordable for small biz, ease of use
Sprinklr wins on: Enterprise features, AI power
Later wins on: Linkin.bio, Instagram focus
Loomly wins on: Content ideas, collaboration
Later wins on: Established platform, visual tools
Blaze wins on: 일체 포함 오토메이션, content creation
Later wins on: Linkin.bio, drag-drop calendar
Metricool wins on: Free features, analytics
자주 묻는 질문
What is Agorapulse used for?
Agorapulse is used for scheduling social media posts, managing comments and messages, tracking brand mentions, and measuring social media ROI. It is popular with agencies and marketing teams.
Is Later approved by Instagram?
Yes, Later is an official Instagram partner. It uses Instagram’s official API to schedule posts, stories, and reels. Your account will not be at risk when using Later.
Does Agorapulse have social listening?
Yes, Agorapulse includes social listening to monitor brand mentions, keywords, and competitors across social media. You will know when people talk about your brand even without tagging you.
Is Later worth paying for?
Yes, Later is worth paying for if you need visual scheduling and Linkin.bio features. The paid plans offer more posts, better analytics, and team features. However, the free plan works for basic use.
Which social media scheduler is best?
Agorapulse is best for agencies and teams needing full features. Later is best for content creators focused on Instagram and TikTok. Your choice depends on your budget and feature needs.
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