📊 테스트 결과:
- 🎯 소셜 리스닝: Agorapulse는 브랜드 언급을 추적하는 반면 Later는 추적하지 않습니다. 아고라펄스가 승리했습니다
- 📥 Inbox Items: Agorapulse 통합 받은 편지함 vs Later의 제한된 댓글 기능 — 아고라펄스가 승리했습니다
- 📊 소셜 미디어 투자 수익률(ROI): Agorapulse tracks revenue vs Later basic Instagram analytics — 아고라펄스가 승리했습니다
- 💰 월간 플랜: Later $16.67/mo billed annually vs Agorapulse $79/mo — 나중에 승리
- 📱 시각적 플래너: Later drag and drop posts vs Agorapulse standard calendar — 나중에 승리
Picking the right social media management tool can save you hours each week.
Agorapulse and Later are two popular social media management platforms.
하지만 이들은 매우 다른 사용자층을 대상으로 합니다.
Agorapulse is a full social media management app for teams and agencies.
Later is a visual planner built for content creators on Instagram and TikTok.
I tested both tools Agorapulse vs Later for a few weeks to find the right pick for your 사업.
This Agorapulse review and Later review will show you the winner for every use case.
개요
I created a Later account and an Agorapulse account to test both social media tools.
I scheduled posts, monitored brand mentions, and tested support team response times.
I also tested how each platform handles multiple social media accounts and inbox items.
By the end, you will know which tool fits your business and budget.
Agorapulse란 무엇인가요?
Agorapulse is a fully-fledged social media management app for businesses, agencies, and the social media manager who runs multiple accounts.
It includes publishing, inbox management, monitoring, and detailed reports in one platform.
Agorapulse allows users to manage multiple social media accounts, view urgent messages, respond directly to customers, and schedule posts.
The clean interface simplifies composing posts, allowing users to switch between social profiles quickly.
It supports Facebook pages, Facebook groups, Instagram business profiles, Twitter, LinkedIn profiles, LinkedIn company pages, YouTube channels, and Google Business profiles.
The platform is constantly improving by regularly introducing new features.
아고라펄스
Agorapulse is a great tool for small business owners and agencies. It includes publishing, a smart social inbox, social listening, and social media ROI reporting in one platform.
아고라펄스 가격 책정
Agorapulse offers three paid plans plus a free plan for small users.
The free plan supports up to three social profiles and is limited to 100 inbox items per month.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 | $0 | 3 social profiles, 100 inbox items |
| 기준 | 월 79달러 (연간 청구) | 소규모 사업주 |
| 전문적인 | $119/month (billed annually) | 팀과 에이전시의 성장 |
| 고급의 | $149/month (billed annually) | Larger marketing teams |
| 관습 | Agorapulse에 문의하세요 | 기업 및 대형 에이전시 |
가격은 2026년 3월에 확정되었습니다.
무료 체험: Yes, a 30-day free trial with no credit card required.
환불 보장: No official refund policy, but the 30-day trial gives plenty of time to test the tool.
📌 메모: Standard costs $69 monthly, Professional $99 monthly, and Advanced $149 monthly when not billed annually. Nonprofits get a 20% discount, and you can add social profiles for $15 per month each.
⚠️ 경고: The paid plan pricing is per user. The monthly plan can be cost effective for small teams, but costs add up fast for larger ones. Payment is via Visa, Mastercard, AmEx, or PayPal.
Agorapulse의 주요 이점
Here is what makes Agorapulse a great tool for serious social media marketing:
- 소셜 미디어 ROI 보고서: Agorapulse provides detailed reports that simplify sharing social media ROI with executives. You can prove the real value of your social media performance.
- Smart Social Inbox: Manage direct messages, comments, ad comments, and reviews through one inbox. The Inbox Assistant auto-sorts inbox items based on keywords you set.
- 소셜 리스닝: Monitor brand mentions across the web. You will know when people talk about your business online, even without tagging your social profiles.
- AI 글쓰기 도우미: Create post content and 캡션 with built-in AI. The smart composer lets users tailor messages for different social platforms.
- 크롬 확장 프로그램: The Agorapulse Chrome Extension lets you quickly schedule, queue, or publish content found online. You can add saved hashtag groups alongside descriptions.
- 깔끔한 인터페이스: Agorapulse has a clean and simple user interface for composing posts. Users can navigate easily through publishing, inbox, monitoring, and reporting.
- 훌륭한 지원: The support team responds promptly to queries. Customer feedback rates Agorapulse high for support quality.
우리 팀이 발견한 점
우리의 작가 signed up for Agorapulse and spent several days managing real client accounts. Here is what stood out:
Agorapulse 장점 및 단점
✅ 장점
- Social media ROI reporting proves real revenue 영향
- Smart inbox saves hours managing customer comments and messages
- Social listening monitors brand mentions automatically
- Free 30-day trial with no credit card required
- Great support team and easy-to-use intuitive interface
❌ 단점
- Per-user pricing makes it costly for small business teams
- Limited Instagram stories support due to Instagram API limits
- Some users find the analytics insufficient in depth
- Website can crash and consume RAM when uploading large CSV files
Later는 무엇인가요?
Later is a social media management tool built for content creators, influencers, and small business owners.
Later social media scheduler started with Instagram scheduling and now supports many social platforms.
You can schedule Instagram stories, Instagram posts, Pinterest posts, TikTok auto publishing, and posts to other accounts.
Later allows you to post to Instagram, TikTok, Twitter, Facebook, LinkedIn, and Pinterest accounts.
The platform focuses on visual planning and helping creators save time on the posting process.
나중에
Later is a user friendly social media management platform for content creators. Later’s features include visual scheduling, unique hashtag suggestions tailored to your content, and a Linkin.bio tool for Instagram followers.
추후 가격 책정
Later’s pricing plans range from $16.67 to $73.33 per month, depending on the features and social accounts.
Here is the full Later pricing breakdown for 2026.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 무료 | $0 | Limited features, testing the later app |
| 기동기 | 월 16.67달러 | Solo creators scheduling posts |
| 성장 | 월 33.33달러 | Growing brands and content creators |
| 고급의 | 월 73.33달러 | 에이전시 및 대규모 팀 |
가격은 2026년 3월에 확정되었습니다.
무료 체험: Yes, a 14-day free trial for paid plans.
환불 보장: Users have expressed frustration with the refund policy, particularly for annual subscriptions. Monthly plans can be canceled anytime.
📌 메모: Later offers a free plan as one of its pricing options. The free version has limited features compared to paid plans but works for testing basic Instagram scheduling.
⚠️ 경고: Later is rated 1.7 / 5 on Trustpilot. Users have reported issues with customer service regarding billing and cancellation. Cancel before renewal to avoid charges.
후기의 주요 이점
Here is what makes Later popular among content creators:
- 시각적 플래너: Drop posts onto time slots in your publishing calendar with Quick Schedule. See your Instagram feed preview before posting to plan the perfect posting order.
- 해시태그 제안: Later suggests hashtags to increase engagement on your best posts. Adding hashtag suggestions recommended by Later helps drive more engagement and follower growth.
- Linkin.bio 도구: Create a link in bio page to drive Instagram and TikTok followers to web pages. Each post can link to a precise date or product page.
- 미디어 라이브러리: Upload media including video content ahead of time. Add media notes and save captions for future use.
- AI 캡션 작성기: Get post ideas directly and create content using Later’s AI caption writer. Save time when inspiration strikes.
- Later Mobile App: The later app for iOS and 기계적 인조 인간 lets you create content and schedule content on the go. Editing posts is simple from mobile apps.
- Cross Posting: Publish posts to multiple platforms with a few tweaks for each. The auto-publish post feature can automatically publish content to all your connected social accounts in the background.
우리 팀이 발견한 점
Our writer signed up for a Later account and spent a few weeks scheduling Instagram posts and Pinterest posts. Here is what stood out:
장단점
✅ 장점
- User friendly drag and drop visual planner for Instagram feed
- Unique hashtag suggestions tailored to your social media posts
- Linkin.bio drives Instagram followers to web pages
- Affordable starting price at $16.67 per month
- Free plan available with basic Instagram analytics
❌ 단점
- 소셜 리스닝 또는 브랜드 모니터링 기능이 없습니다.
- 소셜 미디어 팀을 위한 강력한 협업 기능이 부족합니다.
- Integration with Facebook for Instagram scheduling can be cumbersome
- Customer service complaints about billing and cancellation
기능 비교
Agorapulse와 Later가 서로 어떻게 다른지 비교해 볼 준비가 되셨나요?
I compared 9 key features to help you find the right social media management tool.
| 특징 | 아고라펄스 | 나중에 |
|---|---|---|
| 시작 가격 | 월 79달러 | 월 16.67달러 |
| 무료 플랜 | ✅ (3 social profiles) | ✅ (기능 제한됨) |
| 소셜 리스닝 | ✅ | ❌ |
| 통합 받은편지함 | ✅ | ❌ |
| 소셜 미디어 ROI | ✅ | ❌ |
| 비주얼 플래너 | ✅ (calendar) | ✅ (drag and drop) |
| AI 기능 | ✅ 글쓰기 보조 | ✅ 해시태그 추천 |
| 프로필 링크를 확인하세요 | ✅ | ✅ (Linkin.bio) |
| 모바일 앱 | ✅ | ✅ |
| 가장 적합한 대상 | 팀 및 기관 | 콘텐츠 제작자 |
1. 소셜 퍼블리싱
아고라펄스: Agorapulse includes publishing tools that let you schedule and publish content to Twitter, Facebook, LinkedIn, Instagram, and YouTube. The Chrome Extension lets users curate post content from any website. You can add saved hashtag groups alongside descriptions for faster publishing.
나중에: Later’s features include scheduling suggestions and the ability to drop posts onto time slots in the publishing calendar. You can schedule Instagram stories, schedule content for Pinterest posts, and use TikTok auto publishing. Later supports unlimited posts on paid plans across multiple platforms, including cross-posting to other platforms.
2. 소셜 메시지함 관리
아고라펄스: Agorapulse shines with its smart social inbox. You can manage direct messages, comments, ad comments, and reviews from one place. The Inbox Assistant auto-sorts inbox items based on keywords. Team members can assign conversations and respond to customers quickly.
나중에: Later has basic comment management but no unified inbox. You cannot manage direct messages or reviews. This is a big gap for businesses that need to respond to customers quickly. Later focuses on scheduling posts rather than engagement.
⚠️ 경고: If you receive many comments and messages, Later will not meet your needs. You will need a separate tool for inbox management or further action on customer feedback.
3. 소셜 리스닝
아고라펄스: Agorapulse includes social listening to monitor brand mentions across the web. You can track keywords, competitors, and industry trends. This helps you catch conversations about your brand even when you are not tagged. Essential for reputation management.
나중에: Later does not offer social listening features. You cannot monitor brand mentions or competitors. This is a significant gap for businesses that need to track their online presence. Later focuses purely on the posting process.
4. Social Media ROI Reporting
아고라펄스: Agorapulse is one of the few social media tools that tracks social media ROI. The advanced reporting features simplify sharing detailed reports with executives. You can connect conversions to specific posts. The data is shareable and clear.
나중에: Later’s analytics tools provide insights into post-performance, audience engagement, and growth trends. Later provides analytics for Instagram, Twitter, Pinterest, and TikTok. However, there is no ROI tracking or revenue attribution to connect social media performance to sales.
5. AI 기능
아고라펄스: Agorapulse has a built-in AI writing assistant for generating post ideas and captions. It saves time on content creation and helps overcome writer’s block. The AI works inside the composer, so you do not need to switch apps for post recommendations.
나중에: Later offers AI-powered unique hashtag suggestions tailored to your content. Adding hashtag suggestions recommended by Later can mean maximum engagement on Instagram. Later also has an AI caption writer to help create content faster. The automatically posted first comment feature adds hashtags after publishing.
6. 시각 콘텐츠 기획
아고라펄스: Agorapulse has a publishing calendar that is more functional than visual. You can see scheduled posts by day, week, or month across your social channels. However, it does not offer the Instagram feed grid preview that visual creators prefer for editing posts.
나중에: Later’s visual planner excels at planning. The drag-and-drop calendar shows how your Instagram feed will look. You can rearrange posts to create a cohesive aesthetic. This is why content creators and influencers prefer Later for managing their Instagram account aesthetics.
7. 링크 인 바이오 도구
아고라펄스: Agorapulse recently added a Link in Bio tool. It lets you create a landing page with multiple links. However, it is newer and less developed than Later’s Linkin.bio feature. It gets the job done but has fewer customization options.
나중에: Linkin.bio is one of Later’s flagship features. You can create a clickable page that mirrors your Instagram feed. Each post can link to a precise date or product page. It is highly customizable and great for driving traffic from Instagram followers.
8. 팀 협업
아고라펄스: Agorapulse is built for teams. You can assign tasks, set approval workflows, and track team performance. Agencies can manage clients from one platform. Role-based access keeps sensitive social profiles secure. It is a great tool for small business agencies.
나중에: Later lacks strong collaboration features, making it less suitable for social media managers running teams. You can add team members but there is no approval workflow. This makes Later less suitable for agencies that need content sign-off before publishing.
⚠️ 경고: If you run an agency, Later’s collaboration limits will cause headaches. Agorapulse is the better tool for team workflows and managing clients across social media management platforms.
9. 가격 및 가치
Let’s compare the pricing side by side. Later wins on raw price, but Agorapulse delivers more features per dollar for teams.
| 계획 수준 | 아고라펄스 | 나중에 |
|---|---|---|
| 무료 | $0 (3 social profiles) | $0 (free version) |
| 입장료 지불됨 | 월 79달러 | 월 16.67달러 |
| 중급 | 월 119달러 | 월 33.33달러 |
| 최상위 | 월 149달러 | 월 73.33달러 |
아고라펄스: Agorapulse is more expensive but offers significantly more features. You get social listening, smart inbox, ROI tracking, and team features. The price is per user, which can add up for larger teams. Best value for agencies that need full functionality.
나중에: Later is 79% cheaper at the entry level. You get visual scheduling, unique hashtag suggestions, and Linkin.bio for less money. However, you miss out on social listening, inbox management, and ROI tracking. Best value for solo content creators on a budget.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 빠듯한 예산 | 나중에 | 79% cheaper monthly plan |
| 소셜 리스닝 | 아고라펄스 | Tracks brand mentions automatically |
| Social media ROI | 아고라펄스 | 수익 귀속 포함 |
| 시각적 그리드 계획 | 나중에 | Drag and drop visual planner |
| 팀 협업 | 아고라펄스 | Built for social media managers |
| 인스타그램/틱톡 집중 | 나중에 | Designed for content creators |
💰 예산
Later starts at $16.67 per month compared to Agorapulse at $79 per month billed annually. If you want a cost effective option, Later wins on raw price.
🔌 사용 중인 기술 스택
Agorapulse supports more platforms including YouTube channels, Facebook groups, LinkedIn company pages, and Google Business. Later supports fewer social media channels but covers the main visual platforms well.
📝 콘텐츠 스타일
Later is built for visual creators who care about Instagram grid aesthetics and video content. Agorapulse handles text-heavy posts and longer-form social media marketing better.
🎓 귀하의 경험 수준
Later has a user friendly interface that beginners learn quickly. Agorapulse has a steeper learning curve but gives experienced social media managers more control over the data and reporting.
🆓 무료 체험 및 데모
Agorapulse offers a 30-day free trial with no credit card required. Later offers a 14-day free trial for paid plans. Both have a free plan to test the core posting process first.
🛟 지원 옵션
Agorapulse is known for great support, with the support team responding promptly. Later has received user feedback about customer service issues, particularly around billing.
전환 가이드
Already using one of these tools? Here is what to expect if you switch your social accounts.
🔄 Agorapulse에서 Later로 전환하시나요?
✅ 얻게 될 이점:
- 79% lower monthly cost for solo content creators
- Better visual planner for Instagram feed grid
- Superior Linkin.bio tool for follower growth
❌ 잃게 될 것:
- Social listening and brand mentions monitoring
- Smart inbox for managing comments and messages
- 소셜 미디어 ROI 추적 및 상세 보고서
📋 전환 방법:
- Agorapulse에서 예약 게시물을 내보내세요
- Later 계정을 만들고 소셜 프로필을 연결하세요.
- Upload media to Later’s content library and reschedule
🔄 Later에서 Agorapulse로 전환하시나요?
✅ 얻게 될 이점:
- Social listening to catch brand mentions online
- Unified social inbox for all customer messages
- Social media ROI tracking to prove value
❌ 잃게 될 것:
- Lower monthly plan and free version options
- Visual drag and drop grid planning for Instagram posts
- Linkin.bio customization for Instagram followers
📋 전환 방법:
- Later의 미디어 라이브러리에서 미디어를 다운로드하세요.
- Agorapulse의 30일 무료 체험판에 가입하세요
- Connect your social accounts and start scheduling content
저희 리뷰에서 다루지 않은 내용
This comparison focused on standard small business use of both social media management tools. We did not test enterprise SSO integration or large agency setups with 50+ social profiles. Our team observations are based on a few weeks of use in 일찍 2026. If you manage hundreds of accounts or need specialized industry features, your experience may differ.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 나중에 |
| 📅 소셜 퍼블리싱 | 아고라펄스 |
| 📥 받은 편지함 관리 | 아고라펄스 |
| 📡 소셜 리스닝 | 아고라펄스 |
| 📊 Social Media ROI | 아고라펄스 |
| 🤖 AI 기능 | 묶다 |
| 🎨 시각적 계획 | 나중에 |
| 🔗 프로필 링크 참조 | 나중에 |
| 👥 팀 협업 | 아고라펄스 |
| 🏆 종합 우승 | 아고라펄스 |
🏆 우승: 아고라펄스
아고라펄스가 9개 부문 중 6개 부문에서 수상했습니다.
다음과 같은 경우에 가장 적합합니다: Agencies, social media managers, businesses needing social media ROI tracking, and brands requiring social listening for brand mentions.
Agorapulse and Later serve very different audiences in the social media management space.
Agorapulse is a full-featured social media management platform for teams and agencies that need access to brand mentions, ROI data, and inbox management.
Later is a visual social media scheduler designed for the content creator focused on Instagram, TikTok, and Pinterest.
Later wins on affordability, hashtag suggestions, and visual planning for the Instagram feed.
However, if you need social listening, social media ROI, or to manage multiple social media accounts at scale, Agorapulse is the better tool.
Agorapulse 비교
Here’s how Agorapulse stacks up against other social media management platforms:
아고라펄스 vs 스프라우트 소셜
Agorapulse는 다음에서 승리했습니다: Lower pricing, easier user interface, faster support
Sprout Social이 다음 부문에서 수상했습니다: Enterprise features, deeper analytics, CRM 도구
아고라펄스 vs 소셜파일럿
Agorapulse는 다음에서 승리했습니다: Social listening, ROI tracking, inbox features
SocialPilot이 다음 분야에서 승리했습니다: Affordable bulk scheduling, lower team pricing
아고라펄스 vs 센더블
Agorapulse는 다음에서 승리했습니다: Smart inbox, customer support, clean platform
Sendible이 다음 부문에서 승리했습니다: White-label reports, agency-specific features
아고라펄스 vs 콘텐츠 스튜디오
Agorapulse는 다음에서 승리했습니다: Social listening, unified social inbox
콘텐츠 스튜디오가 다음 부문에서 수상했습니다: Content discovery, AI writing features
Agorapulse vs Buffer
Agorapulse는 다음에서 승리했습니다: Inbox management, deeper analytics, ROI data
버퍼가 승리하는 항목: Simplicity, lower learning curve, lower price
후자에 비해 더 많은 내용
Here’s how Later stacks up against other social media management apps:
나중에 vs 룸리
이후 승리: Linkin.bio tool, visual Instagram feed planner
Loomly가 다음 부문에서 승리했습니다: Superior collaboration capabilities for social media teams editing and approving posts
나중에 vs 후트스위트
이후 승리: Affordable pricing, visual planner for Instagram
Hootsuite는 다음에서 승리합니다: Bigger feature set including social listening and customer engagement tools
나중에 vs 버퍼
이후 승리: Visual grid preview, Linkin.bio, unique hashtag suggestions
버퍼가 승리하는 항목: More affordable alternative, simpler interface for beginners
Later vs Sprout Social
이후 승리: Lower pricing accessible for individual users
Sprout Social이 다음 부문에서 수상했습니다: Combined social media and CRM capabilities for businesses
Later vs SocialPilot
이후 승리: Visual planner, Linkin.bio, Instagram followers tools
SocialPilot이 다음 분야에서 승리했습니다: Bulk scheduling, team features for agencies
자주 묻는 질문
Agorapulse는 무엇에 사용되나요?
Agorapulse is used for scheduling posts, managing inbox items, tracking brand mentions, and measuring social media ROI across multiple social media accounts from one platform.
Later는 인스타그램에서 승인된 프로그램인가요?
Yes, Later is an official Instagram partner and uses Instagram’s API to schedule posts, Instagram stories, and reels safely to your Instagram account.
Agorapulse는 소셜 리스닝 기능을 제공하나요?
Yes, Agorapulse includes social listening to monitor brand mentions, keywords, and competitors across social media platforms, even when your business is not directly tagged.
Later 서비스는 유료로 이용할 만한 가치가 있을까요?
Yes, Later is worth paying for if you need unlimited posts, hashtag suggestions, and the Linkin.bio feature. The paid plan starts at $16.67 monthly.
어떤 소셜 미디어 스케줄러가 가장 좋을까요?
Agorapulse is best for agencies needing full features. Later is best for content creators focused on Instagram followers and visual platforms. Your needs decide the winner.
English 
Spanish 
Chinese 
German 
French 
Arabic 
Russian 
Portuguese 
Japanese 
Korean 
Italian 
Turkish 
Dutch 
Polish 
Indonesian 
Thai 
Vietnamese 