⚡ 간단 평가:
- 가격: ActiveCampaign starts at $15/month. Freshsales CRM 사용자당 월 9달러부터 시작합니다.
- 다음과 같은 경우에 가장 적합합니다: ActiveCampaign for email marketing automation. Freshsales CRM for sales teams tracking deals.
- 주요 차이점: ActiveCampaign bills per contact. Freshsales bills per user.
- 저희가 선택한 제품: ActiveCampaign, because it covers both marketing and sales automation in one platform.
Two tools. Two very different jobs.
ActiveCampaign was built for email marketing and grew a CRM.
Freshsales CRM was built for sales teams and grew a marketing side.
That origin story shapes everything about how each one works.
Here is how to pick the right one for your 사업.
개요
This ActiveCampaign vs Freshsales CRM comparison covers pricing, key features, and ease of use.
또한 각 플랫폼이 어떤 사용자에게 가장 적합한지 분석해 보았습니다.
저희 자료 출처에는 공개된 사양서, 문서 및 G2 리뷰가 포함됩니다.
우리의 작가 also spent hands-on time inside ActiveCampaign.
Notes on Freshsales come from Freshworks documentation and review sites.
ActiveCampaign이란 무엇인가요?
ActiveCampaign은 마케팅 자동화 및 CRM 플랫폼입니다.
It calls itself a Customer Experience Automation platform.
The tool runs email campaigns, sales pipeline tracking, and contact management.
Its visual drag-and-drop 건축업자 lets you create customer journeys without code.
Most people pick it for the automation builder, not the newsletter tool.
🏆 우승: ActiveCampaign
Over 900 pre built templates for automation. A built in CRM sits inside every plan. Free migration if you are moving from another tool.
ActiveCampaign 가격
ActiveCampaign offers four pricing plans. Costs rise with your contact count and feature access.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 기동기 | 월 15달러 | 소규모 사업체 sending basic email campaigns |
| 을 더한 | 월 49달러 | Small teams needing landing pages and lead scoring |
| 찬성 | 월 79달러 | The more advanced user who wants custom reports |
| 기업 | 월 145달러 | Big businesses needing custom objects and single sign-on |
Pricing verified September 2026.
무료 체험: 14 days with access to most Professional-tier features. No credit card required to start a new account.
환불 보장: None published. Test heavily during the trial window instead.
📌 메모: A yearly commitment cuts roughly 20% off the bill. Transactional email, SMS add ons, and CRM add ons are priced separately from the base plan.
⚠️ 경고: The Starter plan caps you at 5 actions per automation. That ceiling arrives fast once you build real workflows, so budget for the Plus tier if you plan to end automation branches with conditional logic.
ActiveCampaign의 주요 이점
Here is what makes ActiveCampaign worth a look:
- 고급 자동화: Over 900 automation templates ship with the product. You can A/B test entire automation paths, not just subject lines.
- Built in CRM: Every plan includes the CRM. You get sales pipeline views, deal tracking, and the ability to add notes against any contact.
- Multi-channel sends: Run email, SMS, WhatsApp, and social campaigns from one dashboard. You can send SMS and 텍스트 messages inside the same workflow as email.
- 고급 세분화: Group contacts by website visits, location, purchase history, or interaction history. Conditional content then shows or hides blocks per recipient.
- High deliverability: ActiveCampaign’s deliverability scores well in independent 받은편지함 배치 tests. That matters more than any feature list.
- Free migrations: Moving from another email marketing service costs nothing. The team rebuilds your lists and email templates for you.
- User friendly layout: Menus stay easy to navigate even as workflows grow. A personalized onboarding checklist walks you through first setup.
- 시간 절약: ActiveCampaign says customers save an average of 20 hours per month once automations run. Your mileage depends on workflow depth.
우리 팀이 발견한 점
Our writer set up a new account and built two live automations from scratch. Here is what stood out during that hands-on time:
ActiveCampaign의 장점과 단점
✅ 장점
- Over 950 integrations, including Shopify, 세일즈포스Loading...
- Visual automation builder handles multi-step logic without coding
- Built in CRM included on every plan, not sold as an extra
- Free migration service when you switch from another platform
❌ 단점
- Overkill if you only want to send a simple newsletter
- Starter plan limits you to 5 actions per automation
- Costs climb quickly as your contact list grows
Freshsales CRM이란 무엇인가요?
Freshsales CRM is customer relationship management software from Freshworks.
It launched in 2016 as the second major product in that suite.
The platform helps sales teams manage leads, deals, and daily sales activities.
Phone, email, chat, and SMS all sit inside one unified inbox.
Freddy AI handles lead scoring and flags deals that look at risk.
프레쉬세일즈 CRM
A 21-day free trial with no credit card required. Reviewers on G2 and Capterra rate it 4.5 out of 5. Built for small and medium sized businesses.
Freshsales CRM 가격
Freshsales uses three paid tiers. Every price is per user, per month.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 성장 | 사용자당 월 9달러 | Small teams tracking a simple sales pipeline |
| 찬성 | 사용자당 월 39달러 | Growing sales teams needing Freddy AI and custom reports |
| 기업 | 사용자당 월 59달러 | Larger teams needing custom objects and 심사 로그 |
Pricing verified September 2026.
무료 체험: 21 days across every tier. No credit card required, and you keep full feature access for the whole window.
환불 보장: None advertised. The long trial is the safety net here.
📌 메모: Freshsales pricing has dropped sharply over the years, now sitting two to three times lower than earlier tiers. That is why reviewers call it an excellent value for money.
⚠️ 경고: Per-seat billing scales with headcount. Ten reps on the Pro plan cost $390 a month, which lands well above the ActiveCampaign Enterprise plan at $145.
Freshsales CRM의 주요 이점
Here is where this CRM platform earns its reputation:
- 프레디 AI: Scores leads on behaviour and profile data. It also predicts deal risk and recommends the next best action to close.
- 시각적 판매 파이프라인: Kanban boards show deal progress at a glance. Bottlenecks become obvious before the quarter closes.
- 360도 고객 관점: A single timeline holds every touchpoint. All customer data lives in one record you can add notes to.
- Omnichannel contact: Reach contacts through email, phone, WhatsApp 사업페이스북 메신저와 라인.
- Freshworks 통합: Ties tightly to other Freshworks products like Freshdesk and Freshmarketer for marketing automation.
- 모바일 앱: 그만큼 iOS and Android app supports offline access and call logging from the road.
- Phone support included: 24/5 help by phone, chat, and email on every plan, including the cheapest one.
우리 팀이 발견한 점
Note: We have not had extended hands-on time inside Freshsales CRM yet. The observations in this article come from Freshworks documentation and from reviews published on G2 and Capterra, where the product averages 4.5 out of 5. Freshworks reports over 67,000 customers across its product range.
Freshsales CRM의 장점과 단점
✅ 장점
- Entry price of $9 per user undercuts most CRM software
- 21-day free trial is longer than almost any rival offers
- Intuitive interface that new sales reps learn quickly
- Phone, chat, and email support on all plans, 24/5
❌ 단점
- Around 385 integrations, far fewer than larger rivals
- Reviewers flag cluttered navigation and slow loading times
- Missing functionality that HubSpot and Salesforce include
기능 비교
We compared ten areas that decide most buying calls. Here is the short version first.
| 특징 | 액티브캠페인 | 프레쉬세일즈 CRM |
|---|---|---|
| 시작 가격 | 월 15달러 | 사용자당 월 9달러 |
| 무료 플랜 | ❌ | ❌ |
| 무료 체험 | 14일 | Loading... |
| 이메일 마케팅 | ✅ | ✅ (기본) |
| Built in CRM | ✅ | ✅ |
| 리드 스코어링 | ✅ | ✅ |
| 랜딩 페이지 | ✅ | ❌ |
| 통합 | 950+ | 385+ |
| 전화 지원 | 상위 티어 | ✅ 모든 플랜 |
| 가장 적합한 대상 | 이메일 마케팅 자동화 | 판매 파이프라인 추적 |
1. Email Marketing and Campaigns
액티브캠페인: This is the core of the product. The email builder ships with pre built email templates 플러스 AI content generation. You can run RSS triggered sends, split tests, and transactional emails from the same account.
프레쉬세일즈 CRM: Email here serves sales, not marketing. You send personalized bulk emails and track opens and clicks against each contact record. For real email campaigns, Freshworks points you to Freshmarketer.
2. Built in CRM and Contact Management
액티브캠페인: The ActiveCampaign CRM covers deals, tasks, and a sales pipeline board. Custom fields and custom objects let you shape records around your business. It is capable, but a dedicated sales tool it is not.
프레쉬세일즈 CRM: Contact management is the whole point. Every record carries a full history of calls, emails, and meetings in one timeline. Reps get more context per contact than ActiveCampaign gives them.
3. Automation and Sales Sequences
액티브캠페인: ActiveCampaign marketing automation goes well past drip campaigns. You build automations with conditional logic, branching paths, and multi-step follow up email chains. Active Intelligence agents can assemble campaigns and suggest audience segments on their own.
프레쉬세일즈 CRM: Sales sequences automate 쭉 내밀다 steps and reminders so reps stop doing admin. The sales automation is solid for cadences. It will not build the intelligent marketing automation flows ActiveCampaign handles.
⚠️ 경고: If you need marketing and sales automation in one place, Freshsales alone will not cover it. You would pair it with Freshmarketer, which adds cost.
4. AI and Lead Scoring
액티브캠페인: AI runs predictive sending, picking delivery times from past behaviour. Lead scoring assigns points as contacts open, click, and browse. The AI sits inside the email builder too.
프레쉬세일즈 CRM: Freddy AI scores leads, flags at-risk deals, and recommends the next move. For a sales team chasing quota, that beats ActiveCampaign’s scoring model.
5. 고급 세분화
액티브캠페인: Advanced segmentation splits your list by website visits, location, purchase history, or tags added from subscriber actions. This is the feature that separates it from any basic newsletter tool.
프레쉬세일즈 CRM: Smart AI agents surface the right accounts and use collected customer data for personalized outreach. Segmentation targets sales lists rather than marketing audiences.
6. Landing Pages and Web Forms
액티브캠페인: Custom landing pages are built into the Plus tier and above. A form submission on a landing page can trigger an automation 곧. That closes the loop between your website and your email list.
프레쉬세일즈 CRM: You get web forms that push leads straight into the pipeline. There is no landing page builder, so you host the page yourself.
7. 동적 콘텐츠 및 개인화
액티브캠페인: Dynamic content swaps blocks inside an email based on custom fields or recipient behaviour. One send can read differently for ten segments. Conditional content is the practical version of hyper-personalization.
프레쉬세일즈 CRM: The Freddy AI co-pilot drafts replies and summarizes threads for reps. Personalization here means better one-to-one emails, not dynamic bulk sends.
8. Content Creation and Multi-Channel Reach
액티브캠페인: AI drafts subject lines and body copy inside the editor. Campaigns run across email, SMS, WhatsApp, social, and ads. ActiveCampaign features for digital marketing sit under one login.
프레쉬세일즈 CRM: Freshdesk OMNI pulls support and sales conversations into one view. Customers can reach you by chat, phone, or messaging app and land in the same record.
9. Custom Reports and Integrations
액티브캠페인: Custom reports arrive on the Pro plan. Integration coverage runs past 950 apps, including Shopify, Salesforce, WordPress, Microsoft Dynamics, and 자피어. Premium connectors cover CRM and ecommerce data.
프레쉬세일즈 CRM: About a dozen predefined sales reports ship ready to edit. The marketplace holds roughly 385 apps covering Google, Microsoft 365, Slack, and Zoom. Third-party depth is thinner than ActiveCampaign’s.
10. 가격 및 비용
The two billing models are not directly comparable. Read this table by team size, not by headline price.
| 층 | 액티브캠페인 | 프레쉬세일즈 CRM |
|---|---|---|
| 기입 | 스타터 플랜: 월 15달러 | 성장: 사용자당 월 9달러 |
| 중간 | 추가 요금: 월 49달러 | 유료 서비스: 사용자당 월 39달러 |
| 높은 | 프로 버전: 월 79달러 | 기업용: 사용자당 월 59달러 |
| 맨 위 | 기업용: 월 145달러 | — |
액티브캠페인: One price covers the whole team, so seats are free and contacts cost money. A yearly plan trims about 20%. Add ons for SMS and transactional email sit outside the base fee.
프레쉬세일즈 CRM: $9 per seat is the cheapest entry point in this comparison. Three reps on Growth cost $27 a month. Twenty reps on Pro cost $780, and the maths turns against you fast.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| Cheapest start for 3 people | 프레쉬세일즈 CRM | $27 total per month |
| 이메일 마케팅 자동화 | 액티브캠페인 | 900+ automation templates |
| Deal and pipeline tracking | 프레쉬세일즈 CRM | Kanban boards built for reps |
| Landing pages and forms | 액티브캠페인 | Freshsales has no page builder |
| Widest integration list | 액티브캠페인 | 950+ apps versus 385 |
| Phone support on a budget | 프레쉬세일즈 CRM | 24/5 phone support on every plan |
💰 예산
Neither tool has a free plan, so run both trials before you pay. Small teams under five seats save money with Freshsales, while larger teams save with a flat ActiveCampaign bill.
🔌 사용 중인 기술 스택
Already running Freshdesk or other Freshworks products? Freshsales slots in with almost no setup. Running Shopify or WordPress? ActiveCampaign has the deeper integration list.
📝 당신의 마케팅 스타일
If your growth comes from email campaigns and content, ActiveCampaign is the must have platform of the two. If it comes from calls and demos, Freshsales fits your day better.
🎓 귀하의 경험 수준
Freshsales has the gentler learning curve for a first-time CRM buyer. ActiveCampaign rewards the more advanced user who wants branching logic and custom objects.
🆓 무료 체험 및 데모
ActiveCampaign gives you 14 days and Freshsales gives you 21, both without a card. Load real contacts during the trial rather than sample data.
🛟 지원 옵션
Freshsales includes phone support at every tier. ActiveCampaign reserves phone help and a dedicated account team for higher plans, though its knowledge base is deep and searchable.
🔒 데이터 개인정보 보호 및 보안
ActiveCampaign is GDPR compliant and stores customer data on US servers under the EU-US data privacy framework. HIPAA support and single sign-on live on the Enterprise plan.
전환 가이드
Already on one of these? Here is what changes if you move.
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✅ 얻게 될 이점:
- Phone support on every tier, not just the top ones
- A Kanban pipeline built for tracking sales activities
- Freddy AI deal-risk alerts and next-step suggestions
❌ 잃게 될 것:
- Landing pages and the full email builder
- Roughly 565 integrations you may already rely on
- Dynamic content and RSS triggered campaigns
📋 전환 방법:
- Export contacts, deals, and custom fields to CSV
- Start the 21-day Freshsales trial and map your fields
- Rebuild sequences, then keep a marketing tool for email campaigns
🔄 Freshsales CRM에서 ActiveCampaign으로 전환하시나요?
✅ 얻게 될 이점:
- Real email marketing automation with branching logic
- Landing pages, dynamic content, and advanced segmentation
- Flat pricing that does not grow with headcount
❌ 잃게 될 것:
- Freddy AI scoring and deal-risk prediction
- 통합된 받은 편지함에서 전화, 채팅 및 SMS 기능을 모두 사용할 수 있습니다.
- Freshworks의 다른 제품과의 긴밀한 연동
📋 전환 방법:
- Export contacts and deals from Freshsales
- Ask ActiveCampaign for its free migration service
- Rebuild pipelines, then test one automation before going live
저희 리뷰에서 다루지 않은 내용
We focused on small and medium sized businesses buying their first serious platform. We did not test bulk licensing, agency reseller terms, or how either tool handles non profits and their discount programmes. Deliverability was assessed from published test data, not from our own inbox placement runs. If you manage 50 or more seats, your priorities will differ from what we covered here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 초기 가격 | 프레쉬세일즈 CRM |
| 📧 이메일 마케팅 | 액티브캠페인 |
| ⚙️ 자동화 심층 분석 | 액티브캠페인 |
| Loading... | 프레쉬세일즈 CRM |
| 👶 사용 편의성 | 프레쉬세일즈 CRM |
| 🔌 통합 | 액티브캠페인 |
| 📊 Custom Reports | 액티브캠페인 |
| 🏆 종합 우승 | 액티브캠페인 |
🏆 우승: ACTIVECAMPAIGN
ActiveCampaign이 7개 부문 중 4개 부문에서 수상했습니다.
다음과 같은 경우에 가장 적합합니다: Email marketing automation, businesses that want marketing and sales automation together, and teams growing past a single sales rep.
These are not really the same product. ActiveCampaign is a marketing platform with a CRM attached, and Freshsales CRM is a sales platform with email attached.
Freshsales is excellent if your growth depends on reps working deals. The $9 entry price and 21-day trial make it easy to justify, and support is included from day one.
We recommend ActiveCampaign for most readers because it covers more ground. It runs your email marketing, your sales pipeline, and your 보고 from one account, and new features keep landing on the automation side.
ActiveCampaign 비교
Here is how ActiveCampaign holds up against its closest rivals:
ActiveCampaign이 다음 분야에서 승리했습니다: Lower entry cost at $15, deeper automation branching, no forced bundle of marketing hubs
HubSpot이 다음 분야에서 우위를 차지했습니다: A genuinely free plan, stronger reporting dashboards, a larger partner and template marketplace
Loading... 고하이레벨
ActiveCampaign이 다음 분야에서 승리했습니다: Deliverability track record, cleaner email builder, far broader app integration list
GoHighLevel이 다음에서 승리했습니다: White-label agency accounts, unlimited sub-accounts on one fee, built-in call tracking
ActiveCampaign이 다음 분야에서 승리했습니다: Cheaper starting tier, no mandatory onboarding fee, more segmentation conditions
킵 승리 항목: Built-in invoicing and payments, appointment booking, guided setup for service businesses
ActiveCampaign vs ClickFunnels
ActiveCampaign이 다음 분야에서 승리했습니다: Email deliverability, contact database depth, reporting on long customer journeys
ClickFunnels가 다음 분야에서 우위를 차지했습니다: Funnel page templates, order bumps and upsell flows, checkout pages that ship ready to sell
Want the full list? See our roundup of ActiveCampaign 대안.
Freshsales CRM 비교 (더 보기)
And here is how Freshsales measures up elsewhere in the CRM market:
Freshsales가 다음 부문에서 승리했습니다: Far lower cost per seat, faster setup with no consultant, phone support bundled in
Salesforce가 다음 분야에서 우위를 점했습니다: Limitless customization, a vast third-party app marketplace, reporting that suits big businesses
Freshsales가 다음 부문에서 승리했습니다: Cleaner starting interface, a 21-day trial, tighter fit with Freshdesk support tickets
Zoho CRM이 다음 항목에서 우위를 차지했습니다: A free tier for three users, a wider bundled app suite, more low-cost add on modules
Freshsales가 다음 부문에서 승리했습니다: Built-in phone and chat, AI scoring at a lower tier, 24/5 support on all plans
파이프드라이브 승리 항목: Faster page loads, a simpler deal view, a bigger library of sales-focused integrations
Freshsales가 다음 부문에서 승리했습니다: Cheaper paid tiers, included calling minutes, one bill across sales and support tools
HubSpot이 다음 분야에서 우위를 차지했습니다: A free CRM tier, richer marketing automation, a much larger knowledge base and training library
자주 묻는 질문
ActiveCampaign은 무엇에 사용되나요?
It handles email marketing, automated follow-ups, SMS, and deal tracking. Businesses use it to nurture leads and manage the sales pipeline from one dashboard.
ActiveCampaign을 CRM으로 사용할 수 있나요?
Yes. A built in CRM ships with every plan, covering deals, tasks, pipelines, and lead scoring. It suits small teams, though dedicated sales tools go deeper.
Freshsales는 CRM인가요?
Yes. Freshsales is the customer relationship management product in the Freshworks suite. It tracks leads, deals, and calls, with Freddy AI scoring prospects automatically.
ActiveCampaign은 무료인가요?
No. There is a 14-day free trial with no card needed, but no permanent free plan. Paid tiers start at $15 per month.
ActiveCampaign과 HubSpot의 차이점은 무엇인가요?
ActiveCampaign costs less and offers deeper automation branching. HubSpot has a free tier and stronger dashboards, but its paid plans climb faster as you add hubs.
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