⚡ 간단 평가:
- 가격: Keap costs $299/month (annually billed). Thryv Marketing Center costs $244/month.
- 다음과 같은 경우에 가장 적합합니다: Keap suits sales and marketing 오토메이션. Thryv suits local service businesses that need bookings and reviews.
- 주요 차이점: Keap builds sales campaigns around a contact record. Thryv builds a front desk around your website and listings.
- 저희가 선택한 제품: Keap, with a Keap CRM editor’s rating of 4.2 against Thryv’s 2.6.
Keap and Thryv both sell themselves to the same buyer.
That buyer is a small 사업 owner drowning in admin work.
But the two tools solve different halves of that problem.
Keap is a sales automation engine wrapped around a CRM.
Thryv is a front desk for local service businesses.
Here is how they differ on price, features, and daily use.
개요
This Keap vs Thryv comparison covers pricing, key features, and ease of use.
저희 필진은 두 플랫폼 모두에서 직접 시간을 보내며 작업을 진행했습니다.
해당 내용은 아래 '우리 팀이 발견한 사항' 섹션에 있습니다.
The rest comes from published specs, pricing details, and G2 reviews.
By the end you will know which one matches your growth goals.
Keap이란 무엇인가요?
Keap is a customer relationship management platform built for 소규모 사업체.
It combines CRM, sales and marketing automation, and e-commerce in one dashboard.
The company was formerly known as Infusionsoft before the rebrand.
Every contact record holds custom fields, tags, notes, and deal history.
Automation then fires automated actions based on what each new lead does.
Here is a short walkthrough of the Keap app in action.
🏆 우승: Keap
Keap automates almost every stage of the sales journey. Customers who use automation report saving 10 hours per week. Sales teams get lead scoring, pipelines, and email marketing in one place.
가격 유지
Keap plans are priced by contact volume, not by seat alone.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| Keap (올인원) | 월 299달러 (연간 청구) | Growing sales teams that need automation, CRM, and email in one system |
| 무료 체험 | Loading... | Testing key features before you commit to a monthly fee |
Pricing verified August 2026.
무료 체험: 14 days with access to all features. Small businesses can explore Keap without paying first.
환불 보장: Keap does not publish a blanket refund window. Cancel before renewal to avoid the next charge.
📌 메모: Onboarding includes free migration, a dedicated customer success manager, and free on-demand product training. Keap charges a one-time $499 Expert Coaching fee for personalized setup help.
⚠️ Pricing conflict: 우리의 데이터 file lists Keap at $299/month billed annually, and that is the figure used in every table here. Keap’s public pricing page advertises three tiers instead — Lite from $79/month, Pro from $169/month, and Max from $199/month for 500 contacts, plus $30 per extra user. Prices climb once your contact list passes each threshold, so confirm your tier with sales before you buy.
Keap의 주요 이점
Here is what makes Keap worth the higher price tag:
- 캠페인 빌더: A visual flowchart tool for building campaigns with drag and drop tools. Advanced automations run on simple when-then logic.
- 리드 스코어링: Keap can score leads by engagement level. A rising lead score tells your sales team who to call first.
- 이메일 마케팅 캠페인: Hyper-targeted email campaigns use CRM tags and segments. Keap claims a 99.5% deliverability rate.
- Invoicing and payment processing: Built-in invoices, checkout forms, and many payment processing integrations sit inside the CRM.
- 전담 사업 부문: A separate business line handles calls and texts. Personal and work messages stay apart.
- 타사 통합: Keap connects with more than 2,500 platforms and third party tools.
- Keap AI: AI drafts email copy and suggests automations from plain language prompts.
우리 팀이 발견한 점
우리의 작가 set up a Keap account and built a lead capture sequence from scratch. Our full Keap review goes deeper, but here is what stood out during that hands-on time:
Keap의 장점과 단점
✅ 장점
- Automation covers almost every stage of the sales process
- Customers who automate report saving 10 hours per week and a 38% increase in revenue
- Setup takes as little as 20 minutes with a dedicated success manager
- More than 2,500 integrations plus built-in invoicing and payment processing
- 24/7 chat support, email support, and phone support on weekdays for U.S. customers
❌ 단점
- Pricing is high enough to deter brand new small businesses
- The one-time $499 Expert Coaching fee adds to first-year cost
- Costs climb sharply once your contact count crosses a threshold
- The user community is quiet compared to bigger CRM platforms
Thryv란 무엇인가요?
Thryv is customer relationship management and reputation software for small businesses.
Thryv Holdings, Inc. is a publicly traded SaaS company based in Dallas, Texas.
It began as a conglomerate of Yellow Pages companies before the pivot to software.
The company reported $1.3 billion in revenue over a twelve-month period in June 2020.
More than 2,400 employees now support over 50,000 local businesses.
Those customers sit across 48 states plus Canada and 호주.
Thryv Business Center bundles CRM, scheduling, and estimates for service teams.
This video walks through the Thryv software from the owner’s side.
Runner Up: Thryv
Thryv helps small businesses reach more customers, stay organized, and get paid faster. Owners report saving about 20 hours per week on admin work. Booking, listings, and invoices live behind one login.
Thryv 가격
Thryv sells its centers separately, so pricing details depend on the bundle you pick.
| 계획 | 가격 | 가장 적합한 대상 |
|---|---|---|
| 마케팅 센터 | 월 244달러 | Local businesses that want listings, SEO, and campaign reporting |
| 무료 플랜 | 0달러 (기능 제한) | Testing the mobile app and basic customer interactions |
Pricing verified August 2026.
무료 체험: Thryv leads with demos and a free plan rather than a fixed trial window. Sales walks you through setup first.
환불 보장: None published. Contract terms vary by package, so read the agreement before signing.
📌 메모: Thryv requires a one time onboarding fee of $250 for its packages. Entry-level listings start near $20.00 per user per month, and 24/7 support is included.
⚠️ Pricing conflict: Our data file lists Thryv’s Marketing Center at $244/month, and that number is used in every table here. The same field also carries a stray $299/month line that belongs to Keap, so ignore it on Thryv’s side. Thryv’s own listings quote $20.00 per user per month as a starting point, which reflects a lighter package than Marketing Center.
Thryv의 주요 이점
Here is where Thryv earns its keep for local operators:
- Online booking: Clients book appointments 24/7 on their own. Typical users report a 61% increase in bookings.
- 향상된 지역 목록: Thryv syncs business information across 50+ listing sites, including Google, Bing, and Yahoo.
- Thryv 커맨드 센터: A unified inbox pulls email, SMS marketing messages, social replies, and web chats into one view.
- 고객 포털: Client portal estimates, invoices, payments, and documents sit behind one secure login.
- Loading... A payment processor built for service businesses, plus digital document signing to close jobs faster.
- 평판 관리 도구: The AI Response Tool helps you respond to reviews in a few clicks.
- TeamChat: Internal chat keeps staff aligned without a separate messaging app.
우리 팀이 발견한 점
Our writer created a Thryv account, added services, and tested the booking flow on mobile. Here is what stood out:
Thryv의 장점과 단점
✅ 장점
- Scheduling, invoicing, and listings work together for service businesses
- Owners report saving around 20 hours per week on admin work
- 웹사이트 빌더 produces a professional-looking site without a developer
- 24/7 support and an intuitive mobile app for field teams
❌ 단점
- Automation depth trails Keap badly for sales campaigns
- Contract terms and the $250 onboarding fee catch buyers off guard
- Pricing details are hard to pin down without a sales call
- Our 2.6 rating reflects mixed G2 feedback on billing and cancellation
기능 비교
Both tools call themselves all-in-one, but the overlap is thinner than the marketing suggests. Here are ten areas that decide the choice for most buyers.
| 특징 | 킵 | 쓰라이브 |
|---|---|---|
| 시작 가격 | 월 299달러 (연간 청구) | 월 244달러 (마케팅 센터) |
| 무료 플랜 | ❌ (14일 무료 체험) | ✅ (기능 제한됨) |
| 비주얼 캠페인 빌더 | ✅ | ❌ |
| 리드 스코어링 | ✅ | ❌ |
| 랜딩 페이지 빌더 | ✅ | ✅ (website builder) |
| 온라인 예약 | ✅ | ✅ |
| 지역 목록 동기화 | ❌ | ✅ (50+ sites) |
| 평판 관리 | ❌ | ✅ |
| 통합 | 2,500+ | 제한된 |
| 가장 적합한 대상 | 영업 및 마케팅 자동화 | 지역 서비스업체 |
1. Automation and Campaign Building
킵: The Campaign Builder is a visual flowchart for building campaigns. You drag a trigger, drop an action, and the automation runs. Templates cover common sales campaigns, and advanced automations chain automated tasks across the whole customer journey.
쓰리브: Market Builder handles trigger-based email and 텍스트 campaigns instead. It sends personalized messages after a booking or a missed appointment. Useful, but it is not a branching workflow canvas.
2. CRM and Team Communication
킵: Every contact record carries custom fields, tags, and full history. Your contact list segments by tag, and each new lead lands in the right sequence automatically.
쓰리브: TeamChat keeps internal messages next to client records, so staff coordinate jobs without switching apps. The CRM side tracks customer interactions well but holds fewer custom fields than Keap.
3. Email, Text, and Social Messaging
킵: Email and text run from the same automation. A dedicated business line handles calls and texts, so personal and professional numbers stay separate.
쓰리브: Social posts, SMS marketing messages, and email land in one queue. You can respond from a single screen, which suits an owner answering everything personally.
4. Landing Pages and Web Presence
킵: The landing page builder ships with templates and a web form for lead capture. Start with one landing page, then connect multiple landing pages to different sales campaigns as your offers grow.
쓰리브: Instead of campaign landing pages, Thryv builds and hosts your main website. Paid SEO services push that site up for local search by location.
⚠️ 경고: Thryv’s SEO work is sold as a service, not a self-serve feature. Ask what the retainer covers before you count it as included.
5. Sales Pipeline and Getting Paid
킵: Drag a deal between stages and the sales pipeline updates 곧. Checkout forms and invoices sit in the same system, so quotes, cross sells, and repeat business all stay tracked.
쓰리브: Billing leans on estimates, invoices, and ThryvPay. Digital document signing closes the job, and clients pay from the portal. Pipelines exist, but they are simpler than Keap’s sales pipelines.
6. 잠재고객 관리 및 추적
킵: Lead management runs on scoring. Keap can score leads by engagement, and a high lead score pushes the contact to your sales team first. That focus is how users increase conversions on the same traffic.
쓰리브: Website analytics show where visits come from and which pages drive calls. You can measure traffic and bookings, but there is no lead scoring model behind it.
7. AI 도구
킵: Keap AI drafts email copy and suggests automations from natural language prompts. It saves setup time when you are staring at an empty campaign canvas.
쓰리브: The AI Response Tool writes replies to customer reviews. It is narrower technology than Keap AI, but it removes a chore most owners avoid.
8. Email Marketing and Campaign Reporting
킵: Email marketing campaigns use CRM tags for tight segments. Keap claims a 99.5% deliverability rate, which matters when email campaigns carry your offers.
쓰리브: Campaign analytics report opens, clicks, and bookings from each send. Reporting is clear, though segmentation options stay basic next to Keap’s marketing automations.
9. Reporting and Reputation
킵: Pipeline management reports show stage conversion rates and forecast value. That data shapes your business strategy for the next quarter.
쓰리브: Online reputation management collects reviews across listing sites and flags new ones. For a plumber or salon, that visibility brings in more leads than a forecast chart.
10. 가격 및 비용
Here are both plans side by side, using our verified figures.
| 계획 | 킵 | 쓰라이브 |
|---|---|---|
| 무료 | ❌ (14일 무료 체험) | ✅ Free Plan, limited features |
| Main paid plan | 월 299달러 (연간 청구) | 마케팅 센터: 월 244달러 |
| 온보딩 수수료 | $499 one-time Expert Coaching | 250달러의 일회성 온보딩 수수료 |
| Extra users | $30 per user per month | Quoted per package |
킵: The monthly fee is steep for a first business. But free migration, training webinars, and a success manager come with it, and the 14-day free trial lets you test before paying.
쓰리브: Marketing Center costs $55 less per month than Keap. The free plan lowers the entry barrier, though the $250 onboarding fee and package quotes make the real cost harder to compare.
다양한 시나리오
| 필요하시면 | 선택하다 | 왜 |
|---|---|---|
| 심층적인 판매 자동화 | 킵 | Visual builder and lead scoring |
| 월 비용 절감 | 쓰라이브 | $55 cheaper per month |
| 지역 목록 및 리뷰 | 쓰라이브 | Syncs 50+ listing sites |
| 랜딩 페이지 및 웹 양식 | 킵 | Built-in lead capture pages |
| Client booking and estimates | 쓰라이브 | Portal handles both |
| 2,500+ integrations | 킵 | Connects to most third party tools |
💰 예산
Thryv’s Marketing Center undercuts Keap by $55 per month. Add the onboarding fees on both sides before you decide which one is cheaper in year one.
🔌 사용 중인 기술 스택
Keap plugs into more than 2,500 platforms, so it slots beside tools you already run. Thryv prefers to replace those tools rather than sit next to them.
📝 귀사의 영업 프로세스
Long nurture cycles with several touchpoints favour Keap features like tagging and branching. Walk-in and appointment work favours Thryv’s booking-first setup.
🎓 귀하의 경험 수준
Thryv is the more user friendly first CRM for a non-technical owner. Keap is deeper, and its drag and drop editor still takes a week to feel natural.
🆓 무료 체험 및 데모
Keap offers a 14-day free trial with full access. Thryv points you to a demo and a free plan, so you will speak to sales first.
🛟 지원 옵션
Both keep 24/7 chat available, and both put a human on the phone. Keap adds weekday phone support for U.S. customers plus a customer success manager on every plan.
📱 Mobile and 보안
Both ship mobile apps that manage jobs from the field. Ask each vendor about data security and export rights before you migrate customer records.
전환 가이드
Already paying for one of them? Here is what changes if you move.
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✅ 얻게 될 이점:
- Enhanced local listings synced across 50+ sites
- Review collection and AI-written replies
- A hosted website plus 24/7 client booking
❌ 잃게 될 것:
- The visual Campaign Builder and advanced automations
- Lead scoring and tag-based segmentation
- Access to 2,500+ third party integrations
📋 전환 방법:
- Export contacts, tags, and notes from Keap as CSV
- Book the Thryv onboarding session and pay the $250 fee
- Rebuild your top three sequences as trigger-based campaigns
Loading...
✅ 얻게 될 이점:
- Branching automation across the full sales journey
- Lead scoring, custom fields, and pipeline forecasting
- A landing page builder tied straight to campaigns
❌ 잃게 될 것:
- Listing sync and reputation management
- The hosted website and SEO service
- The client portal for estimates and documents
📋 전환 방법:
- Export clients, invoices, and appointment history from Thryv
- Start the 14-day trial and use Keap’s free migration help
- Rebuild booking links, then map old tags to new custom fields
저희 리뷰에서 다루지 않은 내용
This comparison focused on small businesses running sales and marketing in one system. We did not test franchise rollouts, multi-location reporting, or custom API work on either platform. Contract negotiation also sits outside what we could verify, and Thryv’s terms vary by package. If you run 50 seats or sell across borders, your priorities will differ from what we covered here.
최종 판결
| 범주 | 우승자 |
|---|---|
| 💰 가격 | 쓰라이브 |
| 🚀 자동화 | 킵 |
| 📈 Lead Management | 킵 |
| ✉️ Email Marketing | 킵 |
| 🌐 Local Visibility | 쓰라이브 |
| 👶 사용 편의성 | 쓰라이브 |
| 🔌 통합 | 킵 |
| 🏆 종합 우승 | 킵 |
🏆 우승: KEAP
Keap wins 4 of 7 categories and holds a 4.2 rating against Thryv’s 2.6.
다음과 같은 경우에 가장 적합합니다: sales and marketing automation, lead nurture, e-commerce follow-up
These two products chase the same customer with different bets. Keap bets that automation earns back its price. Thryv bets that being findable and bookable matters more.
Thryv is the better fit for a plumber, clinic, or salon that lives on appointments and reviews. It is also cheaper each month and easier to learn.
But if your revenue depends on nurturing leads over weeks, we recommend Keap CRM. The Campaign Builder, lead scoring, and integration count carry more weight than the $55 monthly gap.
Keap 비교에서 더 많은 내용
Here is how Keap holds up against its closest rivals:
Keap은 계속해서 승리합니다: flat all-in-one pricing, built-in invoicing, faster setup for a solo owner
HubSpot이 다음 분야에서 우위를 차지했습니다: a genuinely free CRM tier, reporting depth, a far larger app marketplace
킵 대 고하이레벨
Keap은 계속해서 승리합니다: polished onboarding, deliverability record, support staffed for non-agency users
GoHighLevel이 다음에서 승리했습니다: unlimited sub-accounts, white-label resale, lower entry price for agencies
킵 대 액티브캠페인
Keap은 계속해서 승리합니다: quotes and checkout inside the CRM, a business phone line, hands-on migration
ActiveCampaign이 다음 분야에서 승리했습니다: cheaper entry tiers, split-testing inside automations, broader email template library
Keap은 계속해서 승리합니다: marketing automation, email sending at volume, payments and forms in one place
Pipedrive는 다음 항목에서 승리했습니다: per-seat pricing for larger sales teams, lighter interface, activity-based selling views
Thryv 비교
And here is where Thryv sits among other small business platforms:
Thryv가 승리한 항목: listing sync, appointment booking, done-for-you website hosting
HubSpot이 다음 분야에서 우위를 차지했습니다: free starting tier, pipeline reporting, integrations with sales tooling
Thryv가 승리한 항목: client portal, reputation tools, payment collection built for service work
월요일 CRM 주요 성과: flexible boards, project views, transparent per-seat pricing
Thryv가 승리한 항목: guided onboarding, 지역 SEO services, simpler day-to-day screens
GoHighLevel이 다음에서 승리했습니다: funnel building, automation depth, agency-friendly account structure
This video runs through the Thryv 대체제 worth shortlisting.
자주 묻는 질문
Keap은 무엇에 사용되나요?
It organizes leads, automates follow-up, and handles invoices in one system. Small businesses use it to run sales campaigns without hiring extra staff.
Thryv는 CRM인가요?
Yes. It stores client records, appointments, and payments, then adds listings and review management on top. Think front desk software with a CRM inside.
Thryv의 이전 이름은 무엇입니까?
The company grew out of Dex Media and a group of Yellow Pages businesses. It rebranded as Thryv Holdings, Inc. and now sells software.
Keap은 사용하기 쉬운가요?
Basic setup takes about 20 minutes with a success manager. The automation canvas needs longer, so plan a week before your first campaign goes live.
그것은 최고의 CRM for a small business here?
Keap, for anyone selling on follow-up. Choose Thryv if bookings, listings, and reviews drive your revenue and you want a lower monthly bill.
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